3 YEAR ADVERTISING SPEND TREND TV STATIC, INTERACTIVE GROWING,
NEWSPAPERS DECLINING Looking at the 3 year trend in advertising
share, TV has remained static at 28.4%, while share of media spend
to Interactive grew from 10.5% TO 15.1% On the other hand,
Newspaper share of spend declined from 30.5% - 26.7 Source:
Advertising Standards Authority NEW ZEALAND ADVERTISING INDUSTRY
TURNOVER Actual Advertising Share by Media
Slide 3
ONLINE ACCESS CONTINUES TO GROW, AS BROADBAND PENETRATION
LEVELS OFF 90% of New Zealanders (10+) now have access to internet
Of those with access to the internet at home, 68% now have
broadband connections Source: Nielsen CM1 Q2 11- Q1 12 Access to
the Internet from Any Location Access to Broadband (Home Connection
Type)
Slide 4
ONLINE USAGE OVERTAKES PRESS AND MAILERS In NZ (10+) there are
now more people Online in a week than there are reading a daily
paper! The same trend is present in a number of demographics,
including AP 18-49 and Females 25-54, there are more people Online
in a week than listening to radio or reading a daily paper Source:
Nielsen CM1 Q2 11 Q1 12 All People 18-49