Driver RecruitmentPrepared by: Thomas Eskridge

Where You Usually Find Drivers• Print Advertising

• Job Boards

• Truck Shows & Job Fairs

• Transportation-Focused AgenciesX

Traffic Comparison

• EveryTruckJob.com 24,404• iggyJobs.com 42,413• CareersInGear.com 86,434• JobsInTrucks.com 155,304• EmploymentGuide.com 285,088• CareerBuilder.com

10,968,132• Monster.com 11,579,796

Current Monthly Unique Visitors

(SOURCE: Compete.com as of July 30, 2014)

Traffic Comparison

Did You Know?Every month, 12,100 Transportation Resumes added to Monster

TransportationJob Seekers are on MonsterEvery month on Monster.com• 1.4 million job searches result

in 2.5 million Logistics/Transportation job views.

• 2.5 million Logistics/ Transportation job views result in 22,000 new resumes.

5

Transportation Top Employers Posting

C.R. Engla

nd, Inc.

U.S. Xpres

sRoeh

l

Swift

Transp

ortation

FedEx

CRST UPS

Dart Tra

nsit

Averitt

Knight T

ransp

ortation

TMC Tr

ansp

ortation

USA Truck

, Inc.

Schneid

er Nati

onal

Wern

er Enter

prises

J.B. H

unt

CELADON TR

UCKING

Barr-nunn

Towne Air F

reigh

t

Con-way

, Inc.

ABF Frei

ght S

ystem

, Inc.

Gordon Tru

cking,

Inc.

Comtrak

Shaff

er Tru

cking

Transp

ort Ameri

ca

YRC W

orldwide I

nc.0

5,000

10,000

15,000

20,000

25,000

Transportation Available Ads (Past 120 days)

Note: Trends reflect the Total Available Jobs that are posted online across several large online job boards. The number of positions reflects the volume of “advertised” jobs available online and is not meant as a claim of unfilled or open positions.

CDL Driver Talent in the US

143,869 5,782 1.225

143,869 Current Openings for Drivers

5,782 Employers Hiring 1.2 Million Potential Candidates 7 Potential Candidates Per Job

Transportation Top Markets Posting

Chicago

New York

Dallas

Los A

ngeles

Philadelphia

Houston

Atlanta

Wash

ington DC

Boston

Detroit

Minneapolis

Denve

r

Indianap

olis

Seatt

le

San Fr

ancisc

o

Phoenix

Milwau

kee

Columbus

Baltimore

Kansas

City

Pittsb

urghMiam

i

Oklahoma C

ity

San Bern

ardino

Portlan

d 0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

Transportation Available Ads (Past 120 days)

Note: Trends reflect the Total Available Jobs that are posted online across several large online job boards. The number of positions reflects the volume of “advertised” jobs available online and is not meant as a claim of unfilled or open positions.

Market = Metropolitan Statistical Area (MSA)

Homepage Takeover for driver recruitmentserved 565,157 impressions and generated 1,953 clicks

One day Average CTR = 0.69%

Own the ENTIRE Monster Audience for Nationwide Driver Hiring CampaignsYOUR Driver Recruitment message served to 500,000+ UVs in One Day.

Drive quality leads with seeker-friendly, embedded data fields.Reach relevant job seekers with extensive targeting options.Flexible use allows your ads to pre-populate forms on your career site.

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Candidate Lead UnitStreamline the lead collection process by including a short form as part of your advertisement

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Maximize seeker engagement with an interactive media placement.

• Boost user interaction with a combination of job feeds, media ads and social media feeds.

• Increase brand awareness with content-driven, interactive advertisements.

• Showcase multiple job ads by utilizing dynamic, rich-media placements.

• Promote your jobs and recruitment with an interactive ad unit on Monster.

Monster Engagement Suite

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Own the CDL Driver Audience on MonsterMonster Audience Sponsorship enables companies to target specific seeker audiences so that YOUR messages follow seekers throughout their Monster.com visit.

Drives traffic (clicks) to Job Ads and/or Landing Page

Ads appear in targeted Job Seekers’ Monster browsing and search experience

This ad appears on the job search results pages.

This ad appears on Monster pages as users search and browse for jobs and view Monster site content.

Combined Results for MAS and Homepage Takeover

Run Dates Ad Placement TargetingStart MonsterOct Monster Homepage OPA Ad Unit (with Wallpaper) Nationwide 282,557 1,953 0.69%

Impressions Clicks CTR

Media Type Branding ViewsJob seekers sent to Job/Landing Page

% of Total Seekers Sent to Landing Page

Monster Audience Sponsorship 299,375 3,078 61.18%

Monster OPA/Takeover 565,157 1,953 38.82%

Totals 864,532 5,031

Interest Capture (Feature of Job Ads)

Auto Email to Interest Capture Applicants- Re-Engaging to Apply

Ability to Capture Emails of Apply Starts

CDL Driver Results for Interest Capture

2,083 total unique e-mails from highly interested candidates have been

captured through Interest Capture January through March 2015!

As of February 2015 Monster is remarketing with e-mail campaign to reengage these highly interested

candidates!

Own Whole Audience Demographics

Brand Booster:

• Gives companies exposure across Monster by targeting a specific group of job seekers with the right skill sets

• Lets branded messages follow CDL Drivers around the site, serving them relevant ads, reinforcing your brand, and driving traffic

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Twitter

• 302M monthly active users

• 500M+ Tweets Per Day

• 5,000+ Tweets about #JobSearching by the time this meeting is over

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Give your social recruiting a boost

Take your social recruiting to the next level. Quickly deploy an automated and targeted Job Ad campaign on Twitter and extend your reach to candidates that aren’t currently following you. • Automated and targeted social

distribution of your jobs to qualified candidates among the full Twitter audience with immediate performance

• Reach passive and active candidates that are not currently following you

• Grow your social media presence by adding followers and more

• Ads remain live for 30 days or until it reaches 50 engagements

Monster Social Job Ads

Social Job Ads

We match job ads to the right candidates with multi-dimensional targeting

Monster FootprintResume

Profile InformationBehaviors

SkillsTwitter Footprint

Profile infoFollows

Site activity

Social FootprintTalentBin (Aggregating

career data from over 100’s of social sources around the

web)

What does this mean?We take recruitment-related

behavioral data (resume and profile info) and combine with social activity

and behaviors (Twitter profiles, activities and TalentBin profile

information) to form a better picture of candidates – and target the right job

ads to them.

Skills from the Job

Engaging tweet

Organized and visually appealing format

Your Company Twitter Handle Informative

headline with job title

Anatomy of a Monster Social Job Ad

Auto-expanded to show card details

Apply Here CTA directs to the apply flow on a Monster job or ATS job

Job Details including Location, Years of Experience, Salary, Education Level

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It’s AutomatedAfter initial setup, your new jobs will automatically be tweeted to your followers each day on a tailored schedule to meet your specific needs. Send up to 10 branded job announcements and an option of one summary tweet with a link to all open jobs each day to your Twitter handle(s).

It’s Mobile Your jobs will also appear on Twitter’s mobile app, where 78% of it’s users are active

It’s Engaging Go beyond the 140characters with a mediacomponent as well asdetailed information aboutthe job, including: EmployerName, Job Title, Salary,Location, Job Description.

It’s SocialAll day activity of branded job announcements on your Twitter feed daily.• Recruiting #hiring, #career• Job Specific #SanFrancisco• Customized #ZGroupJobs

Monster Twitter Cards

356,000,000

140,000,000+

17,000,000+

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1

- SOCIAL AUDIENCE

- NETWORK MEDIA REACH

- ACTIVE SEEKERS

- 6SENSE + TARGETING

- QUALITY HIRE

Google AdsReach the largest audience online

Expand your reach through the Display NetworkWith hundreds of thousands of high-quality websites, news pages, and blogs that partner with Google to display AdWords ads, the Google Display Network can reach users all over the web to help you drive conversions. Choose from text, image, and video formats to communicate your message.

Target the right user in the right contextWhen people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.

• Over 124 Million Job-Related searches on Google each month

Average CPL for driver recruitment

$14 - $24

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Lead Interstitial PageGet the attention of your targeted audience as soon as they step foot on to the Monster site

Target by Industry

and Location

Only pay for leads you get

Average CPL for driver

recruitment $20 - $24

Job AdsReach the Drivers Who Are ON Monster

Average Conversion Rate

(Job Views to Apply Starts) for

Driver Recruitment:

3.295%

Monster Audience Sponsorship - Grab Job Seeker’s attention at the top of the results page and throughout the site• Ensure that your opportunities are

seen first, before your competition • Targeted locations and job

categories

Audience Sponsorship MediaEngage the Audience that is seeking you.

Results for Driver Recruitment:

Average CTR = 1.28%

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Run-of-Mobile-Site Banners

SizesiPad, 200x30 and 295x200Android, 728x90Static ads only

Mobile App Ads

Average Mobile CTR for driver recruitment

0.39%

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Niche SitesTransportation is one of six niche industry sites Designed to reach and engage your prospective drivers with content relevant to their industry

• Target the right seekers for employment opportunities• Increase your social and mobile reach• Build your employment brand through

bundled media packages

Monster.com/transportation

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Monster Media NetworkExtend your reach with our expansive recruitment-focused network and transform your job ad into far-reaching media ads.

Maximize distributionand reach all the right talent.

3.2 million transportation professionals in the US

309,600 are on Monster

How do you reach the rest?

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Re-Targeting MediaAn action on Monster.com becomes an action off the Monster site• Reach active and passive Monster users even when they leave the Monster site.• Specify targeting to meet your recruitment criteria.• Impression-based Pricing • Retain 100% control of your brand messaging

Career Ad NetworkFind seekers where they live online.

• Largest career-focused ad network• Automated ad creation and distribution to

thousands of sites• Reach active and passive candidates with

patent-pending technology• Drive the right traffic to your job ads

Extend the reach of your company’s jobs and employment brand to recruit qualified candidates.

Monster Career Ad Network®

100M

ACTIVE AND PASSIVE JOB CANDIDATES

MO

RE

THA

N

Target by Category

and Location

Monster Jobs posted to the Logistics & Transportation category that include Career Ad Network see a 85% increase in views and a 114% increase in candidates who express interest.

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Pre-roll video is a 15 second commercials that appear on a range of video destination sites including YouTube, About.com, and thousands of others.

Pre-roll video advertising is the fastest growing ad segment in the world. More than 11 billion video ads were viewed in the U.S. Improve the visibility of your career Message by reaching the millions of Internet users who are viewing videos online. Video ads reached 53% of the total U.S. population; an average of 68 times.

RESULTS for Driver Recruitment Campaign:

1 month Career Video Ad Campaign

500,000 impressions served

CTR = 1.39%

Facebook Ads & Facebook Jobs TabReach the largest social audience, online

Thomas Eskridge / Senior Account ExecutiveThomas.Eskridge@Monster.com(843)-773-3597