2. Transmedia Storytelling Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Story is told across multiple platforms
3. Synergy Economics of media consolidation or "synergy." Modern media companies are horizontally integrated - that is, they hold interests across a range of what were once distinct media industries.
4. In a World Based not on individual characters or specific plots but rather complex fictional worlds which can sustain multiple interrelated characters and their stories.
5. Extensions may serve a variety of different functions Fill gaps in time between productions Provide insight into the characters and their motivations. Flesh out aspects of the fictional world. Bridge between events depicted in a series of sequels
6. Everything Old Is New Again Marshall McLuhan The Medium is the Message Each medium creates new environment situation for understanding Global Village: Peace and harmony, or Ann Landers column writ large Media are extensions of human faculties Electronic media/brain functions
7. The Blair Witch TM Explosion Had tons of footage Mythology and back story Utilized the Internet in a new way Purposefully deceptive (DEAD Actors?) Hacking reality
8. Twin Peaks: Pre-Internet
9. Changes in Media Use, Producers & Consumers Fan fiction Interactivity Ownership, participatory culture User-generated content Fan communities
10. TM: ideal aesthetic form for an era of collective intelligence. Pierre Levy: collective intelligence New social structures that enable the production and circulation of knowledge within a networked society. Participants pool information and tap each others expertise as they work together to solve problems. Functions as a cultural attractor, drawing together like-minded individuals to form new knowledge communities. Transmedia narratives function as textual activators - setting into motion the production, assessment, and archiving information.
11. Transmedia in the Field CampfireNYC 42 Entertainment True Blood Game of Thrones From the fringe to traditional firms HIMYM
12. Disney Marketing: Building Nostalgia Disney Has Been Virally Marketing Jason Segels Hard- to-Make Muppets for 18 Months Lotso Huggin Bear Creating History, Nostalgia
13. Gamers Increase in gaming, changes in gamers Farmville My online life IS my real life! More gamers: More immersive storytelling
14. Games are Sticky Cooperative Require active participants Have a goal Now, social
15. Gamification Seth Priebatsch The Game Layer Jesse Schell Everything is a game, even Weight Watchers! Incentives Strategic moves (Game theory) Jane McGonigal Solve the Worlds Problems
17. ARGs: Art, Game or Promotion? Ancillary or essential to the storyline? NIN Year Zero Lost Experience
18. Beyond Viral: Embracing the Social Web
19. Audi: The Art of the Heist Blurring the lines between reality and fiction when is it too much? Deceptive?
20. Everything Old is New Again What we do isn't new; it's timeless. Telling stories is one of mankinds most enduring traditions, and our increased connectedness has only made spreading them faster, more pervasive, and more effective. Campfire NYC