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On transmedia (on ownership?)

On transmedia and ownership

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Presentation given at the Filmakademie Baden-Württemberg (http://www.filmakademie.de/). Topic is the ownership in transmedia projects; how much control are makers prepaired to give away? And are a lot of transmediaprojects in fact classical storytelling?

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Page 1: On transmedia and ownership

On transmedia(on ownership?)

Page 2: On transmedia and ownership

Astrid PootCreative & strategist interactive media

Children, youth, families

programdirector TEDxYouthAmsterdam 2013, teacher, speaker, blogger

www.wethefamily.nl

Page 3: On transmedia and ownership

heroes

Sarah Illenberger

Page 4: On transmedia and ownership

Telling a story across multiple platforms (inviting user-interaction or participation)

sharing & creating

Page 5: On transmedia and ownership

Fans want to import stories or ideas that are valuable to theminto their own life.They want to make (even more) meaning.

Page 6: On transmedia and ownership

A natural, fluid use of media

We can travel media light as butterflies

It fits like a glove, it’s tailor-made,the user is the owner

Page 7: On transmedia and ownership

I have this great conceptI’ll offer extra content to my audience

you(maker)

me(user)

you push(I interact)

It’s reallymine

I pull &interact

Page 8: On transmedia and ownership

I have this great conceptI’d love my audience to participate(and hope the’ll build on it!)

you(maker)

me(user)

You push(I interact)

It’s reallymine

I pull &interact

Page 9: On transmedia and ownership

Sinterklaas

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The numbers...1.661.791 children believe Sinterklaas exists15.000.000 support this

Sinterklaas is in Holland for 3,5 weeks

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A daily TV-show covers the adventures

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December 5, 8:30...7000 primary schools7000 Sinterklaas-es & 14000 Black Piet’son foot, on 500 boats or 1000 horses or ...

19:30...3.000.000 bags of presents are delivered(by a knocking neighbor)

Page 13: On transmedia and ownership

Then the UN got in

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No owner...

you(maker)

me(user)

You push(I interact)

It’s reallymine

I pull &interact

Sinterklaas

Page 15: On transmedia and ownership

http://www.youtube.com/watch?v=t-SQAViDdPk

You push, I explore

Page 16: On transmedia and ownership

Limited interaction and userpower

you(maker)

me(user)

You push(I interact)

It’s reallymine

I pull &interact

SinterklaasBear71

Page 17: On transmedia and ownership

I pull, I interact

Page 18: On transmedia and ownership
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Interaction, limited userpower

you(maker)

me(user)

You push(I interact)

It’s reallymine

I pull &interact

SinterklaasBear71

Can you fix it

Page 20: On transmedia and ownership

I pull, I interact, I give back

The Spiral

http://vimeo.com/53333035

Page 21: On transmedia and ownership

I pull, I interact, I give back

http://vimeo.com/53333035

Page 22: On transmedia and ownership

I pull, I interact, I give back

http://vimeo.com/53333035

Page 23: On transmedia and ownership

Controled userpower...

you(maker)

me(user)

You push(I interact)

It’s reallymine

I pull &interact

SinterklaasBear71

Can you fix it

Spiral

Page 24: On transmedia and ownership

I make it really mine

https://www.youtube.com/watch?v=Cz9xMUDcs_E

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I make it really mine

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2 way ownership

you(maker)

me(user)

You push(I interact)

It’s reallymine

I pull &interact

SinterklaasBear71

Can you fix it

Spiral

Tinkertank

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So, the future of transmedia...

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Connectto something that is already thereto someting we know and want

a need, a shared history, an emotion, a belief

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From story=concept...

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... to the core concept

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On stories:narrative experiences will always stay, and are in fact more clever and more engaging ways of classical storytelling

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On user interaction:

you provide context, but it’s my world

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Thank you

@[email protected]