Transfer of Car-Sharing experience How to get it successfully … · 2014-09-08 · more options for energy efficient mobility through Car-Sharing 1 Transfer of Car-Sharing experience

more options for energy efficientmobility through Car-Sharing


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Transfer of Car-Sharing experience

How to get it successfully started?

Good practices from BelgiumBy David Van Kesteren

Cambio - Taxistop



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Who’s Taxistop?

• Active promotor of sustainable mobility in Belgium, since 1975

• Basic philosophy: Better use of existing resources

• Projects: Carpool – Eurostop –Less mobile services, …


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A little history of carsharing in Belgium

• 1997: Preliminary investigation by Taxistop

• 2002: Start MOSES Project

• May 2002: Test Station in Wallonia

• September 2002: Real start in Namur

• May 2003: Brussels

• September 2004: Flanders


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Carsharing in Belgium today

- 14 cities

- 108 stations

- 284 cars

- 7500 users


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Why to develop a carsharing scheme in your city?

Extremely positive eco-balance:

• Production is 20% of energy consumption in a car’s life cycle

• More rational energy patterns:Use of car is a choice for carsharers, not a reflex


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Why to develop a carsharing scheme in your city?

Positive effect on urban mobility and space consumption:

• Reduction of congestion, because carsharers think before they use a car

• Reducing the number of cars creates more parking space


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How to develop a carsharing scheme in your city?

Get solid partners:

Get governments (1) involved:

• Local governments: Reducing the number of cars creates more parking space


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Get governments (2) involved:

• Regional and federal governments:- Financing- Political support- influence in PT- Legal aspects- Official road sign


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Get the public transport involved:

• Promotion

• Shareholdership

• Image


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Do not reinvent the wheel!

Work together with experienced system provider


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Use as modern technology as possible:

– Software

– Reservation

– Car acces system

– Back Office


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Starting the system transfer in Belgium :

• 2000: First negotiations with Cambio

• Business plan Fund raising

• Political support

• Founding of joint venture: Optimobil NV


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Get a local well known reliable mobility partner involved:


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Look for other partners (1):

• VAB : Automobile association:- 24h road breakdown rescue service- 24h callcenter for CarSharing

• Hertz: Car rental company as complementary service.


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Look for other partners (2):

• Provider of public parking:Q-Park delivers parking lots for Carsharing

• Other possible partners? Bike rental – Taxi – Hotel, …


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Do not try to grow too quickly!

• It’s difficult to convince a non-satisfied customer a second time.

• Customer retention is much more cost-efficient than prospecting.

• You need a good balance between quality and growth rate.


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Effect of Belgian strategybetween Brussels and Cologne


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What’s the potential of carsharing in your city?

• 1% ?• 2% ?• 3% ?• 4% ? • 5% ?• 6% ?• 7% ?


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Challenges for the future

CarSharing as part of a Mobility Card

• 1 acces card for different mobility services.

• The card has a certain value. It devaluates automatically after each use.


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Challenge for the future

To change the mindset is more challenging than selling cars!

Final goal: Co-modality instead of private car use


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Thanks for your attention!

Documents

Transfer of Car-Sharing experience How to get it successfully … · 2014-09-08 · more options for energy efficient mobility through Car-Sharing 1 Transfer of Car-Sharing experience