Tracey Voyce

• Over two decades - IT, marketing industries

• 5 x business owner

• Business Coach and Trainer

• Website Standards Board Member

• Bloomgroup Director (including Bloomtools) �

• Franchisor

78%of New Zealanders use the internet on

a weekly basis

61%of internet users purchase goods and services online.

16 hours for the web compared to

12 hours for TV

Fact:

New Zealanders spend more time online than watching TV.

70%Top sites receive 65% -75% of their traffic via Search Engines.

When looking for a business, service or product, what do you use?

86%

of your customers research online when they are looking for a business, service or product.

• The market of opportunity is massive

• Their are 100 million websites on the internet

• Having a great business model / website is only the

beginning

• Understanding how to make it work,

• developing a plan and

• putting the energy into to making it happen is critical to your success

The cold hard facts

Key 2 Promotion

Key 1 Purpose

Key 4 Persistence

Key 3 Persuasion

Key 1Key 1Key 1Key 1---- PurposePurposePurposePurpose

What is the purpose of your web presence?

Website Purpose

• Generate Leads?• Make Sales?• Build a Database?• Provide Information/Service for Clients?• Streamlining Your Business?• Franchise Management• Internal Recruitment• Franchise Recruitment

Who is your Target Market?

What is the purpose of your website?

Key 2 Key 2 Key 2 Key 2 ---- PromotionPromotionPromotionPromotion

Attracting traffic to your website.

Offline Strategies

Online Strategies

How Search Engines work?

• The algorithm / PageRank

• Spiders / Bots

• On-page and Off-page factors

Search Engine Search Engine Search Engine Search Engine

OptimisationOptimisationOptimisationOptimisation

Key 3 Key 3 Key 3 Key 3 ---- PersuasionPersuasionPersuasionPersuasionNow that people have found you - we need them to achieve your goal, or turn them into a conversion.

Ask yourself this:Ask yourself this:Ask yourself this:Ask yourself this:What is the first impression prospects get when they come to your website at present?

Key 4Stay in Touch and get your clients to return more often

Benefits to Sign UpWhat would your potential clients swap their email address for?

• Free Reports• Latest Tips and Guides• Special Offers• Latest news / trends• VIP membership• Competition

Database MarketingDatabase MarketingDatabase MarketingDatabase Marketing

• Build relationships

• Build trusts

• Entice/encourage to buy

Turn your prospects into Customers!

Database MarketingDatabase MarketingDatabase MarketingDatabase Marketing

Get your existing customers to buy more, more frequently!

Why?Why?Why?Why?

• More customers; or

• More sales to existing clients?

Faster, Easier and Cheaper to make more profit from...

It costs 6 times more to attract a new customer

vsgetting your existing customers to

buy more and more frequently

Fact:

Making your database work for you

• Keep in regular contact -minimum every 90 days

• Send mixture of messages:• Informative / of value to target market• Sales messages• Special offers• Reminders• CNE (Critical Non Essentials)

•Leverage your time with trigger based e-mails

68%Of people leave a business because of ‘perceived indifference’

Franchisee Franchisee Franchisee Franchisee

ManagementManagementManagementManagement

• One location

• easy access

• leverage

• training

• support

• up to date

Franchisee Franchisee Franchisee Franchisee

RecruitmentRecruitmentRecruitmentRecruitment

• Enough information to:

• peak interest - key points (text & images)

• filter quality

• Steps in process

• Here from existing franchisees

• Next step

Franchisee Franchisee Franchisee Franchisee

CommunicationCommunicationCommunicationCommunication

• Secure location

• Use online, mobile technology

• Options:

• email marketing

• SMS

• Twitter, Facebook

Crazy OfferCrazy OfferCrazy OfferCrazy Offer

2 businesses today

will receive a online evaluation and

discussion with me - 30 mins during the

conference

Put business card, name in for draw -

mobile number