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steve-harvey
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Increase Profit Through Simplified Trade Promotion
and Management
SAP Business Transformation Award 2015
3
Delivering Strategic Customer Insight
Checkbook Feedback Loop
Base & Incremental ROI Trade Promo
OptimizationPay on
Consumption
• Plan• Settle• Report• Project earned
funds using i2 cases• Determine areas of
over/under spending
• Incorporate IRI into reporting by promotion:• ACV Ad• ACV Display• ACV Feature & Display• ACV price reduction only• Base price• Average price• Units sold, + Base/Incremental
• Incorporate i2 base and incremental volume.
• Use Business Objects to identify lowest cost per incremental case
• Modeled Lift• Financial info:
• COGS
Today The future