Topographic “Rebranding” In ProgressWith Topographic’s continued growth, especially in areas of the country other than the southwest, the need

arose to update the images and marketing materials that represent our company. Business Development Manager Nick McBee and Business Development Coordinator CJ Musick have been at work to change our media to better reflect who we are today, the quality of work we do, and the size of the projects we can handle.

The first step in the process was to redesign the company logo, which can now be seen at the top of this page. On July 16 and the days following, Topographic’s new logo was officially “rolled out.” Starting at the corporate office in Oklahoma City, Nick and CJ presented the logo redesign to employees, accompanied by gifts of shirts and caps displaying the new logo artwork. Nick and CJ and the rollout team, which also included CEO Robert Keating, CFO Sharon Keating, and COO Brian Krafft, then traveled to the Midland Tx office, the Pampa Tx office and then the Fort Worth office, where most of the other Topographic employees were given the same presentation. The logo was well received in all locations.

The rebranding effort is a response to the questions, Where does Topographic stand now in the marketplace? How is Topographic perceived as a company? “In 2007, Topographic had only 80 employees,” Nick says. “Now we’re hovering

around three hundred. Now, if you look at us in relation to the size of our competition, we’re equal to or larger.” Potential customers, whose only perception of Topographic as a small family business, may mistakenly believe that the company may not be large enough to handle their business. “We’re trying to find a way to get the word out to customers, both current and potential,” says Nick, to raise awareness of Topographic’s capacity to tackle a job of any size.

A company’s logo “is the visual representation of their brand,” Nick adds. Because media is the Number One way customers are introduced to a brand, a company’s logo needs to make a good first impression.

Essential for a successful rebranding was the inclusion of the company’s core values, represented in the logo with

the tag line “Loyalty... Innovation... Legacy.”

· Loyalty to customers and employees has been an operating principle since the very beginning. Loyalty begets loyalty; many of Topographic’s current customers have relied on the company for their surveying and GIS needs for almost as long as Topographic has been around. Likewise, there are a number of employees who started to work with John Keating almost 50 years ago who are still working today.

· Innovation has also been a mainstay element, beginning when John Keating began offering aerial photos of the sites he surveyed. Topographic has always walked a few steps ahead by being among the first to try new techniques and technologies.

· Legacy relates to the consistency of Topographic’s adherence to the highest standards, going farther to meet the needs of customers, which, again, began with John Keating over 50 years ago and continues still under the direction of John’s son Robert.

More elements of the rebranding effort will emerge in the next few months. The company website, www.topographic.com, will undergo a complete makeover reflecting the new “face” of Topographic. Correspondence, marketing materials, business cards and email signatures will be employed with the new logo. All of these, and other elements, will be updated in the coming weeks.

CJ Musick, Brian Krafft and Nick McBee, all of the Fort Worth office, display the new Topographic logo as it will appear on caps and clothing.

Topographic, Inc. and Its Companies Volume 17, Issue 3 Summer 2013Topographic, Inc. and Its Companies Volume 17, Issue 3 Summer 2013

On June 15, Kristen Cowns, who Seguin Crew Chief Fernando Mora’s works in the Accounting group in the son Fernie Mora graduated from high Oklahoma City office, became Mrs. school on June 1. Fernie will be working Joseph Steffes. The couple spent for Topographic for the summer, and in their honeymoon at the Sandals the fall will start at Lone Star College in Royal Bahamian Resort in Nassau, Houston for basic education, and then Bahamas. Congratulations, Kristen! move to the University of Houston where

he plans to study for a Petroleum Engineering degree.

As of May 18, Oklahoma City’s Andrew Norman (shown here with his sister Jennifer) Samantha Arthur is now Mrs. Ryan graduated with his Masters degree in Allen. Sam and Ryan were married in Mathematics from the University of Stillwater, OK, with their son Maddox Central Oklahoma in Edmond. He has in attendance. Sam also works in the already started at Oklahoma State Accounting group. Congratulations to University to work on his Doctorate, and you, Sam! is currently teaching a class there in Pre-Calculus

for Engineering Majors. Andrew is the son of Bill Norman, whose shadowy presence at the

Lynn Bezner’s granddaughter Oklahoma City office is more often felt than seen.Mikayla Bezner graduated from High School at Okinawa Christian C h r i s P e t t i g r e w , N e t w o r k School International in Okinawa, Administrator for the Fort Worth office, Japan. Mikayla will begin college this announces the birth of his firstborn in fall at Oklahoma Christian University December. Wyatt Liam Pettigrew was in Oklahoma City. Lynn is a former born December 9, 2012. Chris reports

manager and now RPLS in the Pampa office. that Wyatt has already acquired a taste for Camo fashions, as can be seen in the picture with his dad (the guy on the right).

Recent Milestones in the Topographic Family

Rebranding

CJ Musick helps Oklahoma City’s Lee Goss, RPLS, select a tee-shirt.

Topographic CEO Robert Keating introduces the Rebranding Team to Oklahoma City surveyors.

In the Pampa office, Kathy White, Jay Williams, Kevin Youree and Kevin Whinery are seen with their new tee-shirts and caps.

Nick McBee presents the new logo to Midland surveying crews.

Fort Worth draftsman Barry Brown sports the new Topographic logo on his cap.

Safety

by Ty Jackson,Corporate HSE Manager

Beat the Heat

Caregiving – How to Treat Heat-Related Illnesses

During heat waves people are susceptible to three heat-related conditions. Here's how to recognize and respond to them.

Heat cramps are muscular pains and spasms that usually occur in the legs or abdomen. Heat cramps are often an early sign that the body is having trouble with the heat.

Get the person to a cooler place and have him or her rest in a Greetings, comfortable position. Lightly

stretch the affected muscle Lately we've had some and gently massage the area.incidents caused by heat, and in

recent years excessive heat has caused more deaths than all other Give an electrolyte-weather events, including floods. A heat wave is a prolonged containing fluid, such as a period of excessive heat, generally 10 degrees or more above commercial sports drink, fruit average, often combined with excessive humidity. juice or milk. Water may also

be given. If you plan on working or exercising for long Preparing for a Heat Wave periods of time on a hot day,

Listen to local weather forecasts and stay aware of upcoming carry salty pretzels or crackers

temperature changes.with you along with fluids to

Be aware of both the temperature and the heat index. The add some extra sodium.heat index is the temperature the body feels when the effects of

Heat exhaustion is a more heat and humidity are combined. Exposure to direct sunlight can

severe condition than heat cramps. Heat exhaustion often affects increase the heat index by as much as 15° F.

athletes, firefighters, construction workers and factory workers. It Discuss heat safety precautions with members of your also affects those wearing heavy clothing in a hot, humid

household. Have a plan for wherever you spend time, home, work environment. and school—and prepare for the possibility of power outages.

Signs of heat exhaustion include cool, moist, pale, ashen or Check the contents of your emergency disaster kit in case a flushed skin; headache; nausea; dizziness; weakness; and

power outage occurs. exhaustion.Know those in your neighborhood who are elderly, young, sick Move the person to a cooler environment with circulating air.

or overweight. They are more likely to become victims of Remove or loosen as much clothing as possible and apply cool, excessive heat and may need help. wet cloths or towels to the skin. Fanning or spraying the person

If you do not have air conditioning, choose places you could with water also can help. If the person is conscious, give small go to for relief from the heat during the warmest part of the day amounts of a cool fluid such as a commercial sports drink or fruit (schools, libraries, theaters, malls). juice to restore fluids and electrolytes. Milk or water may also be

given. Give about 4 ounces of fluid every 15 minutes. Be aware that people living in urban areas may be at greater risk from the effects of a prolonged heat wave than are people If the person's condition does not improve or if he or she living in rural areas. refuses water, has a change in consciousness, or vomits, call 9-1-

1 or the local emergency number. (Contact me ASAP.)We will continue to train our personnel in First Aid to learn how to treat heat-related emergencies. Heat stroke is a life-threatening condition that usually occurs

by ignoring the signals of heat exhaustion. Heat stroke develops when the body systems are overwhelmed by heat and begin to Responding Appropriately During a Heat Wave stop functioning.

Listen to a NOAA (National Oceanic and Atmospheric Signs of heat stroke include extremely high body Administration) Weather Radio for critical updates from the

temperature, red skin which may be dry or moist; changes in National Weather Service (NWS).consciousness; rapid, weak pulse; rapid, shallow breathing;

Never leave children or pets alone in enclosed vehicles.confusion; vomiting; and seizures.

Stay hydrated by drinking plenty of fluids even if you do not Heat stroke is life-threatening. Call 9-1-1 or the local

feel thirsty. Avoid drinks with caffeine or alcohol.emergency number immediately. (Please notify me ASAP.)

Eat small meals and eat more often.Preferred method: Rapidly cool the body by immersing the

Avoid extreme temperature changes. person up to the neck in cold water, if possible OR douse or spray Wear loose-fitting, lightweight, light-colored clothing. Avoid the person with cold water.

dark colors because they absorb the sun's rays. Sponge the person with ice water-doused towels over the Slow down, stay indoors and avoid strenuous exercise during entire body, frequently rotating the cold, wet towels.

the hottest part of the day. Cover the person with bags of ice.Postpone outdoor games and activities. If you are not able to measure and monitor the person's Use a buddy system when working in excessive heat. temperature, apply rapid cooling methods for 20 minutes or until

the person's condition improves. Take frequent breaks if you must work outdoors.

This time of year, we are working, living, and playing in the Check on family, friends heat and we must recognize the symptoms and learn how to react and neighbors who do not have appropriately when those heat conditions present themselves in air conditioning, who spend our coworkers and families. For the personnel out there in the much of their time alone or field, let's make sure we are watching each other closely and if any who are more likely to be signs reveal themselves or you're not sure, give me a call!affected by the heat.

If you have any questions, concerns, or comments feel free to Check on your animals contact me anytime. frequently to ensure that they

are not suffering from the heat.

“Think Safe & Work Smart.”

Topographic, Inc6709 N. Classen BlvdOklahoma City, OK 73116

AnniversariesVirgil Rogers, OKC 41 yrs Amy Dresser, OKC 5 yrs

Jarrod Molloy, OKC 14 yrs

Donita Rogers, OKC 2 yrs Matthew Kirkpatrick, OKC 2 yrsRalph Heatly, OKC 36 yrs Jacob Morgan, OKC 5 yrs Donna Jensen, OKC 2 yrs Roger McCracken, OKC 2 yrsTom Howell, OKC 28 yrs Corey Morse, Midland 4 yrs Judith Colley, OKC 2 yrs Steven Olive, OKC 2 yrsPatrick Allen, Pampa 25 yrs Arcelia Cantillo, Pampa 4 yrs Maurice Turner, Ft Worth 2 yrs Johnny Silva, Pampa 2 yrsDarren Gee, Pampa 24 yrs Jon Conley, Ft Worth 3 yrs Paul Abramson, Illinois 2 yrs Julian Zavala, Arizona 1 YrJulio Silva, Ft Worth 20 yrs Megan Linn, OKC 3 yrs Jeremiah Brock, Shreveport 2 yrs James Yarbrough, Pampa 1 YrDean Crockett, Seguin 18 yrs Kimberley Torres, Midland 3 yrs Nicole M Bolton, OKC 2 yrs CJ Musick, Ft Worth 1 Yr

Kathleen White, Pampa 3 yrs Sheri Thompson, OKC 2 yrs Bryan Bettis, Ft Worth 1 YrHenry Vasquez, Midland 14 yrs Kristen Steffes, OKC 3 yrs Kayla Morgan, Seguin 2 yrs Heather Bettis, Ft Worth 1 YrPatrick Fox, Seguin 9 yrs Justin Lannet, Illinois 3 yrs Javier Joven, Midland 2 yrs Caleb Brown, OKC 1 YrChris Harkins, Pampa 8 yrs Barton Cathey, Pampa 3 yrs Angela Prieto, Midland 2 yrs Bryan Salmon, Ft Worth 1 YrThomas Disheroon, Jr., Ft Worth 8 yrs William White, Arkansas 3 yrs Jeffrey Regan, Ft Worth 2 yrs Steven Peltola, Ft Worth 1 YrChris Christian, OKC 7 yrs Christopher Lewis, OKC 3 yrs Christopher Strakos, Ft Worth 2 yrs Adam Christman, Ft Worth 1 YrDustin Trousil, Ft Worth 6 yrs Joe Brown, OKC 3 yrs Tina Vasquez, Ft Worth 2 yrs Ty Jackson, Ft Worth 1 YrCraig Newmark, Ft Worth 6 yrs Brandy Riddle, Ft Worth 3 yrs Robert Sanchez, Ft Worth 2 yrs Teresa Lyon, OKC 1 YrBrad Niswander, OKC 6 yrs Bobby Molloy, OKC 3 yrs Ramon Romero, Jr., Pampa 2 yrsJennifer Krafft, Ft Worth 6 yrs Brian Zollinger, Ft Worth 3 yrs Gilberto Ontiveros, Ft Worth 2 yrsRobert Stokes, Ft Worth 6 yrs Steven Emmet, Ft Worth 2 yrs Leonardo Sanchez, Ft Worth 2 yrs

Cody Turner, Ft Worth 4/08 Eric Dailey, Ft Worth 6/10 Daniel Delong Jr, Shreveport 6/24 Asa Evans, Ft Worth 7/07Joshua Ford, Ft Worth 4/22 Christopher Griffin, Ft Worth 6/10 Joseph Burks, Ft Worth 6/26 Thomas Hayes, Pampa 7/08Armando Flores, Ft Worth 4/29 Connor McCarter, Ft Worth 6/10 James Carleton, Seguin 6/26 Carlos Bejarano III, Ft Worth 7/10Timothy Price, Ft Worth 5/13 Michael Wells, Ft Worth 6/10 Ian Hiltunen, Ft Worth 6/27 Tyler Rogers, OKC 7/10Cecil Anderson, Ft Worth 5/17 Joshua Richards, Ft Worth 6/11 Juan Gonzales, Pampa 6/30 Bradley Leland, Ft Worth 7/15Thomas Key, Seguin 5/23 Kyle Loupe, Shreveport 6/12 Thomas Hiroms, Ft Worth 6/30 Olga V Morrow, Ft Worth 7/15Joshua Waldrip, Ft Worth 6/03 James Davis, Ft Worth 6/17 Joe Wheeler, Ft Worth 6/30 Timothy B Bishop, Ft Worth 7/22James Dennis, OKC 6/05 John Robinson, Ft Worth 6/17 Julio Gamez, Ft Worth 7/01 Jean M Hokkanen, N Dakota 7/22Brian Ketcher, Ft Worth 6/06 Brandon Perttula, Ft Worth 6/18 Andrew Herring, Shreveport 7/01 Stephen E Hokkanen, N Dakota 7/22Brandon Shephard, Ft Worth 6/06 Dennis Lundholm Jr, Ft Worth 6/20 Shauna Jaynes, Ft Worth 7/01 Samuel J Newman, Pampa 7/23Thomas Jenkins Jr., Seguin 6/07 Fernando Mora Jr., Seguin 6/20 Jimmy Hall Jr, Pampa 7/03James Turriff, Ft Worth 6/07 Kenneth Hernandez, Midland 6/21 Joshua Nelson, Ft Worth 7/06Michael Luna, Ft Worth 6/09 Daniel Hudgins, Ft Worth 6/23 Paul Ryan, Ft Worth 7/06

Birthdays

Welcome Newbies!

July Javier Joven, Midland 24 Bob McCool, OKC 19 Ryan Pizarro, Seguin 30 Christopher Strakos, Ft Worth 13Jarrid Holcomb, Midland 3 Thomas Jenkins, Seguin 27 Tina Vasquez, Ft Worth 19 Clinton Ladd, Pampa 31 Ryan Baker, Ft Worth 15Gary Armstrong, OKC 8 James Adrian Lee, OKC 30 Robert Stokes, Ft Worth 20 September Christopher Lewis, OKC 17Sage Earnest, Ft Worth 9 Sheri Leavell, OKC 31 Maurice J Turner, Ft Worth 21 Heather Bettis, Ft Worth 1 Justin Kruse, Seguin 19Chris Harkins, Pampa 9 Ralph Heatly, OKC 31 Jarrod Molloy, OKC 21 Roger McCracken, OKC 2 Carlos A Bejarano III, Ft Worth 19Corey Morse, Midland 11 August Thomas Richardson, Wisconsin 21 Anthony Sanchez, N. Dakota 4 Clinton Hillhouse, Ft Worth 20Randa L Deal, OKC 12 Thomas W Hiroms, Ft Worth 1 Asa W Evans, Ft Worth 24 Dan Rogers, OKC 7 Joe H Wheeler, Ft Worth 20Connor M McCarter, Ft Worth 13 Matthew Noble, Midland 1 Luis Arreola, Arizona 25 Nathan K Rutledge, Ft Worth 7 Brandy Riddle, Ft Worth 22Jon Conley, Ft Worth 14 Saul Villagrana, Ft Worth 1 Becky Bogle, OKC 25 Richard Hayes, Ft Worth 7 Brent Garcia, Shrevepor 24Dean Crockett, Seguin 15 Andrew B Herring, Shreveport 2 Jennifer Krafft, Ft Worth 25 Sergio Colula, Midland 8 William White, Arkansas 25Jeremiah Brock, Shreveport 15 John Butina, Ft Worth 5 Shauna R Jaynes, Ft Worth 26 Timothy B Bishop, Ft Worth 9 Ivan Gutierrez, Pampa 27Joshua A Ford, Ft Worth 15 Jack Fick, Jr., OKC 7 James Lowther, Ft Worth 26 Joshua D Arnold, Ft Worth 9 Justin R Lannet, Illinois 28Christina F Marsley, OKC 21 Sharon Keating, OKC 13 Efrain Borunda, Midland 26 Jimmy A Hall Jr, Shreveport 9 Betty Neale, OKC 29Dennis Jones, OKC 22 Steven M Peltola, Ft Worth 14 Fernando Mora, Seguin 28 Amy Dresser, OKC 11 Lee K Goss, OKC 29Michael D Olive, OKC 22 Brandon Wade, Ft Worth 15 Charles Sanders, Arkansas 28 Joseph E Burks, Ft Worth 12 Kenneth J Hernandez, Midland 30Angela Prieto, Midland 22 Ted Brown, OKC 16 Jeffrey Regan, Ft Worth 29 Nick McBee, Ft Worth 12Scott Clanton, Ft Worth 22 Thomas M Hayes, Pampa 19 Bryan W Bettis, Ft Worth 29 Michael A Luna, Ft Worth 13