Topic – 2 THE PERCEPTION PROCESS. The Nature and Importance of Perception Perception, is a unique interpretation of the situation, not an exact recording

Topic – 2

THE PERCEPTION PROCESS

The Nature and Importance of Perception

• Perception, is a unique interpretation of the situation, not an exact recording of it.

• It is a very complex cognitive process that yields a unique picture of the world, a picture that may be quite different from reality.

• Recognition of the difference between the perceptual world and the real world is vital to the understanding of organizational behaviour.

Sensation Vs Perception

• Sensation deals chiefly with very elementary behaviour that is determined largely by physiological functioning.

• All the physical senses are vision, hearing, touch, smell and taste.

• Perception is more complex and more broader than Sensation. It is a complicated interaction of selection, organization and interpretation.

• Though perception largely depends upon the senses for raw data, the cognitive process may filter, modify or completely change these data. (E.g. Tree looked at from one side and then from the other).

Difference between Sensation and Perception

• The Purchasing agent buys a part which she thinks best and not the part which the engineer says is best.

• A subordinate’s answer to a question is based on what he heard the boss say, not on what the boss actually said.

• The same worker may be ‘good’ for one supervisor, and ‘bad’ for another.

• The same item may be ‘high quality’ for one inspector and ‘low quality’ for a customer.

Sub processes of Perception

• The first sub process is the stimulus or situation that is present.

• Perception begins when a person is confronted with a situation.

• This Sensual Stimulation can be from the physical environment like, office, factory flow, research lab, store, climate etc.

• It could also be from the socio-cultural environment like management styles, values, discrimination etc.

• In addition to the situation-person interaction, there are the internal cognitive processes of registration, interpretation and feedback.

• After this follows the resulting behaviour and the consequences of this behaviour make the final part.

ORGANIZATIONAL BEHAVIORS T E P H E N P. R O B B I N S

W W W . P R E N H A L L . C O M / R O B B I N S

T E N T H E D I T I O N

© 2003 Prentice Hall Inc. All rights reserved. PowerPoint Presentation by Charlie CookPowerPoint Presentation by Charlie Cook

© 2003 Prentice Hall Inc. All rights reserved.

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AFTER STUDYING THIS CHAPTER,

YOU SHOULD BE ABLE TO:1. Explain how two people can see the same

thing and interpret it differently.

2. List three determinants of attribution.

3. Describe how shortcuts can assist in or distort our judgment of others.

4. Explain how perception affects the decision-making process.

5. Outline the six steps in the rational decision-making model.

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AFTER STUDYING THIS CHAPTER,

YOU SHOULD BE ABLE TO:6. Describe the action of a boundedly rational

decision maker.

7. Identify the conditions in which individuals are most likely to use intuition in decision making.

8. Describe four styles of decision making.

9. Define heuristics and explain how they bias decisions.

10.Contrast the three ethical decision criteria.

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What Is Perception, and Why Is It Important?

• People’s behavior is People’s behavior is based on their based on their perception of what perception of what reality is, not on reality is, not on reality itself.reality itself.

• The world as it is The world as it is perceived is the perceived is the world that is world that is behaviorally behaviorally important.important.

• People’s behavior is People’s behavior is based on their based on their perception of what perception of what reality is, not on reality is, not on reality itself.reality itself.

• The world as it is The world as it is perceived is the perceived is the world that is world that is behaviorally behaviorally important.important.


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Factors ThatInfluence

Perception

E X H I B I T 5-1


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Person Perception: Making Judgments About Others

Distinctiveness: shows different behaviors in different situations.

Consensus: response is the same as others to same situation.

Consistency: responds in the same way over time.

Distinctiveness: shows different behaviors in different situations.

Consensus: response is the same as others to same situation.

Consistency: responds in the same way over time.


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Attribution TheoryE X H I B I T 5-2


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Errors and Biases in Attributions


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Errors and Biases in Attributions (cont’d)


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Frequently Used Shortcuts in Judging Others


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Specific Applications in Organizations

• Employment Interview– Perceptual biases affect the accuracy of interviewers’

judgments of applicants.

• Performance Expectations– Self-fulfilling prophecy (pygmalion effect): The lower or higher

performance of employees reflects preconceived leader expectations about employee capabilities.

• Performance Evaluations– Appraisals are subjective perceptions of performance.

• Employee Effort– Assessment of individual effort is a subjective judgment

subject to perceptual distortion and bias.


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The Link Between Perceptions and Individual Decision

Making

Perceptions of the decision maker

Perceptions of the decision maker

Outcomes


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Assumptions of the Rational Decision-Making Model

1. Problem clarity

2. Known options

3. Clear preferences

4. Constant preferences

5. No time or cost constraints

6. Maximum payoff

1. Problem clarity

2. Known options

3. Clear preferences

4. Constant preferences

5. No time or cost constraints

6. Maximum payoff


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Steps in the Rational Decision-Making Model

E X H I B I T 5-3


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The Three Components of Creativity

E X H I B I T 5-4


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How Are Decisions Actually Made in Organizations


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How Are Decisions Actually Made in Organizations

(cont’d)• How/Why problems are identified

– Visibility over importance of problem• Attention-catching, high profile problems• Desire to “solve problems”

– Self-interest (if problem concerns decision maker)

• Alternative Development– Satisficing: seeking the first alternative that solves

problem.– Engaging in incremental rather than unique problem

solving through successive limited comparison of alternatives to the current alternative in effect.


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Making Choices


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Making Choices


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Decision-Style Model

E X H I B I T 5-5


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Organizational Constraints on Decision Makers

• Performance Evaluation– Evaluation criteria influence the choice of actions.

• Reward Systems– Decision makers make action choices that are favored by the

organization.

• Formal Regulations– Organizational rules and policies limit the alternative choices of

decision makers.

• System-imposed Time Constraints– Organizations require decisions by specific deadlines.

• Historical Precedents– Past decisions influence current decisions.


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Cultural Differences in Decision Making

• Problems selected

• Time orientation

• Importance of logic and rationality

• Belief in the ability of people to solve problems

• Preference for collect decision making


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Ethics in Decision Making

• Ethical Decision Criteria– Utilitarianism

• Seeking the greatest good for the greatest number.

– Rights• Respecting and protecting basic rights of

individuals.

– Justice• Imposing and enforcing rules fairly and impartially.


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Ethics in Decision Making

• Ethics and National Culture– There are no global ethical standards.– The ethical principles of global organizations

that reflect and respect local cultural norms are necessary for high standards and consistent practices.

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Topic – 2 THE PERCEPTION PROCESS. The Nature and Importance of Perception Perception, is a unique interpretation of the situation, not an exact recording