Embed Size (px)
Citation preview
[AirTime]
JORDAN WHITNEY’S
TOP INFOMERCIAL CATEGORIES
FOR SEPTEMBER 2014
The top infomercials of the month based on confidential media budgets and
Jordan Whitney’s monitoring of national cable and select broadcast markets.
* Traditional DRTV products sold directly or indirectly, excluding music offers. Source: The Jordan Whitney Greensheet is published by Jordan Whitney, Inc., Tustin, Calif. For information about the Greensheet, Jordan Whitney’s consulting, tape library, or category specific research reports, contact Clare Kogler at Jordan Whitney, Inc.: voice: (714) 832-3353; fax: (714) 832-4422; email: [email protected]; or visit the website at www.jwgreensheet.com. ©Jordan Whitney, Inc. 2014.
RANK NAME PRODUCT PRICE/OFFER DISTRIBUTOR
HOUSEWARES/ELECTRONICS
1 Lift Away Vacuum $199.80 Euro-Pro
2 Shark Steam & Spray Mop $119.80 Euro-Pro
3 Ninja Blender $179.80 Euro-Pro
4 NuWave Cooktop Cooktop $119.85 Hearthware, Inc.
5 Bissell Symphony Vacuum/steam mop $199.80 Bissell
6 Shark Rocket Upright vacuum $119.85 Euro-Pro
7 NutriBullet Personal blender $119.94 NutriBullet, LLC
8 NuWave Oven Countertop oven $99.99 Hearthware, Inc.
9 Power Pressure Cooker Pressure cooker $99.99 Tristar Products, Inc.
10 Worx Aerocart Multifunctional cart $159.80 Positec USA, Inc.
FITNESS
1 21 Day Fix Fitness program $59.85 Beachbody, LLC
2 Total Gym Home gym $14.95 trial Total Gym Fitness, LLC
3 Body Beast Fitness DVDs $89.85 Beachbody, LLC
4 Focus T25 Fitness DVDs $119.85 Beachbody, LLC
5 Zumba Fitness DVDs $89.85 Zumba
PERSONAL CARE
1 Prolongz Male enhancement supplement Lead-generating Advanced Men’s Institute
2 Teeter Hangups Inversion therapy device Lead-generating Teeter Hangups
3 Tommie Copper Compression wear Lead-generating Tommie Copper
4 Androzene Male enhancement supplement Lead-generating Androzene
5 Omega XL Supplement Lead-generating Great Health Works
BEAUTY
1 Wen Hair Care Hair care products $29.95 Guthy-Renker, LLC
2 Proactiv Solution Acne treatment $29.95 Guthy-Renker, LLC
3 Cold Plasma Sub-D Skincare for neck $49.95 Guthy-Renker, LLC
4 Luminess Air Airbrush makeup $19.95 trial Luminess Direct, LLC
5 Murad Skincare Skincare $39.95 Murad, Inc.
electronicRetailer | November 201414
[AirTime]
* Traditional DRTV products sold directly or indirectly, excluding music offers. Source: The Jordan Whitney Greensheet is published by Jordan Whitney, Inc., Tustin, Calif. For information about the Greensheet, Jordan Whitney’s consulting, tape library, or category specific research reports, contact Clare Kogler at Jordan Whitney, Inc.: voice: (714) 832-3353; fax: (714) 832-4422; email: [email protected]; or visit the website at www.jwgreensheet.com. ©Jordan Whitney, Inc. 2014.
JORDAN WHITNEY’S
TOP INFOMERCIAL CATEGORIES
FOR AUGUST 2014The top infomercials of the month based on confidential media budgets and Jordan Whitney’s monitoring of national cable and select broadcast markets.
RANK NAME PRODUCT PRICE/OFFER DISTRIBUTORHOUSEWARES/ELECTRONICS
1 Shark Steam & Spray Mop $119.80 Euro-Pro
2 NutriBullet Personal blender $119.94 NutriBullet, LLC
3 Lift Away Vacuum $199.80 Euro-Pro
4 NuWave Cooktop Cooktop $119.85 Hearthware, Inc.
5 Bissell Symphony Vacuum/steam mop $199.80 Bissell
FITNESS
1 21 Day Fix Fitness program $59.85 Beachbody, LLC
2 Total Gym Home gym $14.95 trial Total Gym Fitness, LLC
3 Body Beast Fitness DVDs $89.85 Beachbody, LLC
4 Zumba Fitness DVDs $89.85 Zumba
5 Focus T25 Fitness DVDs $119.85 Beachbody, LLC
PERSONAL CARE
1 Prolongz Male enhancement supplement Lead-generating Advanced Men’s Institute
2 Androzene Male enhancement supplement Lead-generating Androzene
3 Teeter Hangups Inversion therapy device Lead-generating Teeter Hangups
4 Tommie Copper Compression wear Lead-generating Tommie Copper
5 Supple Liquid joint supplement Lead-generating Supple
BEAUTY
1 Proactiv Solution Acne treatment $29.95 Guthy-Renker, LLC
2 Wen Hair Care Hair care products $29.95 Guthy-Renker, LLC
3 Murad Skincare Skincare $39.95 Murad, Inc.
4 Luminess Air Airbrush makeup $19.95 trial Luminess Direct, LLC
5 Cold Plasma Sub-D Skincare for neck $49.95 Guthy-Renker, LLC
DiD You Know?of readers say that Electronic Retailer is the go-to resource in the direct-to-consumer market. o
ut
of
readers recommend or authorize final purchasing decisions.
HeatHer troastAccount [email protected]
advertise in Electronic Retailer magazine.
ERA_HouseHP.indd 1 9/16/14 11:40 AMelectronicRetailer | October 201414
[AirTime]
Source: The Jordan Whitney Greensheet is published by Jordan Whitney, Inc., Tustin, Calif. For information about the Greensheet, Jordan Whitney’s consulting, tape library, or category specific research reports, contact Clare Kogler at Jordan Whitney, Inc.: voice: (714) 832-3353; fax: (714) 832-4422; email: [email protected]; or visit the website at www.jwgreensheet.com. ©Jordan Whitney, Inc. 2014.
JORDAN WHITNEY’S
TOP INFOMERCIAL CATEGORIES
FOR JULY 2014The top infomercials of the month based on confidential media budgets and Jordan Whitney’s monitoring of national cable and select broadcast markets.
RANK NAME PRODUCT PRICE/OFFER DISTRIBUTOR
HOUSEWARES/ELECTRONICS
1 Shark Steam & Spray Mop $119.80 Euro-Pro
2 Ninja Blender $179.80 Euro-Pro
3 Shark Rocket Upright vacuum $119.85 Euro-Pro
4 NutriBullet Personal blender $119.94 NutriBullet, LLC
5 Lift Away Vacuum $199.80 Euro-Pro
6 Power Pressure Cooker Pressure cooker $99.99 Tristar Products, Inc.
7 NuWave Oven Countertop oven $99.99 Hearthware, Inc.
8 Bissell Symphony Vacuum/steam mop $199.80 Bissell
9 Worx GT Yard trimmer/edger $99.99 Positec USA, Inc.
10 NuWave Cooktop Cooktop $119.85 Hearthware, Inc.
FITNESS
1 21 Day Fix Fitness program $59.85 Beachbody, LLC
2 Total Gym Home gym $14.95 trial Total Gym Fitness, LLC
3 Focus T25 Fitness DVDs $119.85 Beachbody, LLC
4 10 Minute Trainer Fitness DVDs $79.98 Beachbody, LLC
5 Brazil Butt Lift Fitness DVDs $59.85 Beachbody, LLC
PERSONAL CARE
1 Prolongz Male enhancement supplement Lead-generating Advanced Men’s Institute
2 Tommie Copper Compression wear Lead-generating Tommie Copper
3 Androzene Male enhancement supplement Lead-generating Androzene
4 Teeter Hangups Inversion therapy device Lead-generating Teeter Hangups
5 Supple Liquid joint supplement Lead-generating Supple
BEAUTY
1 Proactiv Solution Acne treatment $29.95 Guthy-Renker, LLC
2 Wen Hair Care Hair care products $29.95 Guthy-Renker, LLC
3 Murad Skincare $39.95 Murad, Inc.
4 Luminess Air Airbrush makeup $19.95 trial Luminess Direct, LLC
5 Meaningful Beauty Skincare $39.95 Guthy-Renker, LLC
electronicRetailer | September 201414
[AirTime]
Source: The Jordan Whitney Greensheet is published by Jordan Whitney, Inc., Tustin, Calif. For information about the Greensheet, Jordan Whitney’s consulting, tape library, or category specific research reports, contactClare Kogler at Jordan Whitney, Inc.: voice: (714) 832-3353; fax: (714) 832-4422; email: [email protected]; or visit the website at www.jwgreensheet.com. ©Jordan Whitney, Inc. 2014.
JORDAN WHITNEY’S
TOP INFOMERCIAL CATEGORIES
FOR JUNE 2014The top infomercials of the month based on confidential media budgets and Jordan Whitney’s monitoring of national cable and select broadcast markets.
RANK NAME PRODUCT PRICE/OFFER DISTRIBUTOR
HOUSEWARES/ELECTRONICS
1 Shark Rocket Upright vacuum $119.85 Euro-Pro
2 Shark Steam & Spray Mop $119.80 Euro-Pro
3 Ninja Blender $179.80 Euro-Pro
4 Lift Away Vacuum $199.80 Euro-Pro
5 NutriBullet Personal blender $119.94 NutriBullet, LLC
6 Bissell Symphony Vacuum/steam mop $199.80 Bissell
7 NuWave Oven Countertop oven $99.99 Hearthware, Inc.
8 Sonic Duo Carpet/floor cleaner $199.80 Euro-Pro
9 NuWave Cooktop Cooktop $119.85 Hearthware, Inc.
10 Power Pressure Cooker Pressure cooker $99.99 Tristar Products, Inc.
FITNESS
1 Focus T25 Fitness DVDs $119.85 Beachbody, LLC
2 21 Day Fix Fitness program $59.85 Beachbody, LLC
3 Total Gym Home gym $14.95 trial Total Gym Fitness, LLC
4 10 Minute Trainer Fitness DVDs $79.98 Beachbody, LLC
5 Zumba Fitness DVDs $89.85 Zumba Fitness, LLC
PERSONAL CARE
1 Tommie Copper Compression wear Lead-generating Tommie Copper
2 Prolongz Male enhancement supplement Lead-generating Advanced Men’s Institute
3 Androzene Male enhancement supplement Lead-generating Androzene
4 Teeter Hangups Inversion therapy device Lead-generating Teeter Hangups
5 Omega XL Nutritional supplement Lead-generating Great Health Works
BEAUTY
1 Meaningful Beauty Skincare $39.95 Guthy-Renker, LLC
2 Derm Exclusive Skincare $39.95 Beachbody, LLC
3 Luminess Air Airbrush makeup $19.95 trial Luminess Direct, Inc.
4 Cold Plasma Sub-D Skincare for neck $69.90 Guthy-Renker, LLC
5 Wen Hair Care Hair care products $29.95 Guthy-Renker, LLC
electronicRetailer | August 201412
