1. The eBay Hump Shopping Network: Reinventing the Infomercial
Broadcast via Facebook Livestream
2. Doing Something Fun with Facebook live to sell stuff
3. The brief
4. The Concept
5. The Sell
6. Pre-Production
7. Promotion
8. Episode One: How it worked
9. Optimisation + story evolution
10. The Results 16 hours of live branded content 800,000+ live
stream views 7,045 products sold 90% inventory sold
11. The Results
12. What we learned 1. Relationship & trust
13. What we learned 1. Relationship & trust 2. Need to
embrace flexibility
14. What we learned 1. Relationship & trust 2. Need to
embrace flexibility 3. and risk
15. What we learned 1. Relationship & trust 2. Need to
embrace flexibility 3. and risk 4. Pleasingly weird is worth
striving for
16. What we learned 1. Relationship & trust 2. Need to
embrace flexibility 3. and risk 4. Pleasingly weird is worth
striving for 5. FB Live: optimise for audience
