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Tools forSocial Media Monitoring
Darlene Fichter & Jeff WisniewskiUniversity of Saskatchewan & University of Pittsburgh
March 21, 2011
Counting is Easy
Photo by Rafael PeñalozaSome rights reserved
Knowing is hard.
Photo by MalingeringSome rights reserved
Signs of success?
Photo by CW Ye, Some rights reserved
Abundance of Counting Tools
• Specific tools for specific channels– Message Boards– Facebook– Twitter– Flickr, YouTube, media/video – Social bookmarking
• “Overview/Aggregate”
How
Who
When
Where
Surprises?
Social Media Snapshot
Photo by byalles-schlumpf, Some rights reserved
Indicators
• LIKELIHOOD OF BEING DISCUSSED
• DO YOU HAVE A FAN BASE THAT REPEATED TALK ABOUT YOU?
• RATION OF POSITIVE MENTIONS TO NEGATIVE ONES
Passion
Strength
Sentiment
Google analytics in page analytics
• Available from Content section• Visualize user interaction
In page analytics
Facebook Insights
• Quantitative: fans, users, page views
• Engagement: Likes, comments
Facebook Insights
Klout
• measurement of overall online influence• from 1 to 100 with higher scores representing
a wider and stronger sphere of influence • uses over 35 variables on Facebook and
Klout
Mywebcareer
• Discover, evaluate and monitor your professional online brand
• FICO-like career score: 350-850
MyWebCareer
twendz
Google Places
• Activity: views, impressions• Actions: maps, driving directions, clicks to
website
Places
Hootsuite
• Social media dashboard• Recently added analytics
Questions/Comments
• After the session contact us at:– Darlene Fichter• [email protected]
– Jeff Wisniewski• [email protected]
