About the Show

Greetings　　Thank you very much for your participation and commitment to TOKYO AUTO SALON 2019.　　We are delighted to announce that the 37th TOKYO AUTO SALON achieved a successful conclusion of its three-day run. The 2019 show again took place at the entire Convention Complex of MAKUHARI MESSE occupying International Exhibition Halls 1 - 11, Makuhari Event Hall, International Conference Hall, Outdoor Arena and the neighbouring ball Park ZOZO Marine Stadium’s private road. Having had 330,666 attendees overall, TOKYO AUTO SALON 2019 owes this huge success to all of you concerned. Your untiring contribution and dedication are deeply appreciated.　　We hereby provide a report on the 2019 show along with the results of visitor survey questionnaire conducted onsite. The results show visitor profile including their lifestyle with cars, current trends of how they get their cars tuned up/dressed up, and comparison with last year’s analysis. We would be happy if the data could serve a useful purpose to your future business.　　TOKYO AUTO SALON keeps serving as a driving force to enrich the Japanese custom car culture, and continues unremittingly with our efforts to be the best auto show in the world. We are always striving to improve the show to cater for exhibitors and visitors alike. Thank you in advance for your support and encouragement to the show to stay engaged.　　We would love to see you again at TOKYO AUTO SALON 2020 scheduled between January 10 and 12, 2020 at the MAKUHARI MESSE.

Masaharu SakaiExecutive Director

Tokyo Auto Salon Association

POST-EVENT SUMMARY REPORT on attendees

Livelier Than Ever with330,000 Attendance　　With a focus on entertainment and sport aspects of the car culture, an ambitious aftermarket exhibition “Tokyo Exciting Car Show” inaugurated in 1983. It was when Japan was enjoying an economic boom and the automakers perpetually launched new cars featuring the pure joy of driving. On top of that, “Option” magazine, the founder and keystone of the show, had explosive sales. With the expansion of scale, we renamed it to “TOKYO AUTO SALON” in 87. The venue initially was the Tokyo International Trade Centre in Harumi, then the Tokyo Big Sight in Ariake, and finally the Makuhar i Messe Internat ional Convention Complex. The 37th show achieved great success reaching a record-high of 330,666 attendance. We have broken 300,000 visitor mark for 5 straight years since 2015.　　TOKYO AUTO SALON in recent years has ma jo r domest i c and fo re ign automakers featuring their unique customization and motorsport flavour. It is now acknowledged by car fans as the annual car extravaganza covering the gamut of car related concerns.　　We have undergone a gradual change across the ages but a lot of “mischievous- ish” magnet ism and gorgeous & sexy booth girls remain to sp ice up the show never the less . Counterculture property is the lasting charm of TOKYO AUTO SALON that makes us stand out from the rest of auto shows.

0（10K） （10K）

0

8

9

6

7

4

5

10

11

12

13

23

22

25

24

26

27

28

29

30

31

3233

2017 2018

330,666319,030

2019 2017 2018 2019

103.6％98.3％

324,400

330,66680,310

123,179127,177Sun, Jan 13

Sat, Jan 12

Fri, Jan 11

9:00am ‒ 6:00pm

9:00am ‒ 7:00pm

2:00pm ‒ 7:00pmThe number of visitors

Trend in attendance over the past three years

Total attendanceover the three days

Year-on-year rate Fri Sat Sun

78,352

122,509

118,169

80,310

123,179

127,177

80,444

122,387

121,569

Per dayTotal

■Name of the Event : TOKYO AUTO SALON 2019■Dates : Friday 11th, Saturday 12th and Sunday 13th January, 2019■Venue : MAKUHARI MESSE International Convention Complex 2-1 Nakase, Mihama-ku, Chiba-city, Chiba　　　　 (Int’l Exhibition Halls 1-11, Int’l Conference Hall, Makuhari Event Hall, Outdoor Arena　　　　 and ZOZO Marine Stadium private road)　　　　 ■Show Hours :　● Fri, 11 Jan Trade and media day. Open limitedly to premium ticket holders.　　　　　　　 9:00am ‒ 7:00pm (9:00am ‒ 2:00pm: silent time)　● Sat, 12 Jan Open to public.　　　　　　　 9:00am ‒ 7:00pm　● Sun, 13 Jan Open to public.　　　　　　　 9:00am ‒ 6:00pm■Admission :　● Premium ticket (good for Friday after 2:00pm)　　 Advance purchase: ¥3,000 / At the door: ¥3,500　● General ticket (good for one day either Saturday or Sunday)　　 Advance purchase: ¥2,000 / At the door: ¥2,500(adult 19 and over) / ¥1,800 (youth 13 to 18)　　 * Children 12 and under are free (must be accompanied by adult).　　Advance tickets were available at:　　Yahoo! Ticket, Lawson, Seven Eleven, Family Mart, Mini Stop, Ticket PIA, e+ (e plus), Lawson Ticket, Seven Ticket, funity　　and TOKYO AUTO SALON Online Ticket■Promoter : Tokyo Auto Salon Committee■Organizer : Tokyo Auto Salon Association (TASA)■Co-Promoters : Chiba Prefecture , Chiba City Nippon Auto Parts Aftermarket Committee (NAPAC) Japan Automobile Manufactures Association, Inc. (JAMA) Japan Automobile Federation (JAF)■Supporting Organizations : GRAN TURISMO , Yahoo! Ticket , TOMICA , PUMA Japan K.K. , CAR TRADE SPR Japan Co., Ltd. , FAITH Inc. , Initial D/MF GHOST , Fast & Furious■Special Partners : MAKUHARI MESSE , San-ei Shobo Publishing Co., Ltd.■Partners : ASEA Division , JAWA Division , JASMA

TOKYO AUTO SALON2019 EVENT REPORT

99.6％

Custom Culture Moves into a New Era

37.1

17.5

19.7

25.7

48.8

18.0

16.7

16.5

53.1

18.7

13.8

14.4

44.3

14.6

16.5

24.6

52.7

15.1

14.5

17.7

53.7

15.3

14.9

16.1

61.6

13.6

15.1

9.7

53.4

12.4

11.4

22.8

Figures on exhibitors

Trend in the number of exhibitors over tha past three years

POST-EVENT SUMMARY REPORT on exhibitors EVENTS

VISITOR PROFILE

0

350

300

450

400

426442458

2017 2018 20190

3,000

2,500

2,000

3,500

4,500

4,000

2017 2018 20190

700

600

500

800

900

2017 2018 2019

4,1754,3484,320906880

850

426

906

4,175

Number of exhibitors

Number of vehicles exhibited

Number of booths

3,692200

Fee-charging boothsVehicle display booths

Year-on-year rate：96.4％

Year-on-year rate：103.0％

Year-on-year rate：96.0％

Number of exhibitors Number of vehicles exhibited

Live Performances Collectible Car AuctionAdmission Free Area

Number of booths

Live performances are now becoming one of the highlights of TAS. The 2019 show featured AUTO SALON Special Live on Saturday and Yahoo! Ticket LIVE 2019 on Sunday, both of which got a gorgeous roster of artists bringing a lot of excitement to the Event Hall.

As a fresh attempt for 2019, we set up two admission free areas to entice casual fans and families into TAS. One was outdoor arena at Makuhar i Messe including a food festival, and the other was the neighbouring ball park ZOZO Marine Stadium featuring a driving experience.

Following a big success in 2018, the 2nd “TOKYO AUTO SALON AUCTION with BH Auction”, a genuine collectible car auction, took place on Friday night in a far larger scale with 50 vehicles to be auctioned off - all rare and historically valuable cars.

2018

2019

Age Group

Trend in Age GroupUnder 2425ー3031ー3637 and over

0 10 20 30 40 50 60 70'11 '12 '13 '14 '15 '16 '17 '18

61.6

16.4

11.3

10.7

'19

100

90

80

70

60

50

40

30

20

10

0（％） （％）

Q Have you had yourcar customized?Q Which is most similar to your attitude

about car?

Q What customization have you made to your car?When did you make it? multiple answers

Suspension

Tyre

Wheel

Engine

Brake

Silencer / exhaust

Car seat

Body kit

Navigation system

Audio / video

Light / illumination

Interior2017 or earlierLast year

As the car is nothing more than a transport device, practical ity and cost are above everything else.

The car is more of a hobby which is one of many enjoy-ments of mine.

I am a car enthusiast, thus the car is what I live for.

The car is absolutely essential to achieve my own desired lifestyle.

　　The opening day of TOKYO AUTO SALON is reserved for media , industry insiders and invitees where a lot of exhibitors take the opportunity to hold a press conference. Most notably, the automakers nowadays have a leaning towards unveiling world premiere models of sport concept and motorsport cars which they have devoted much effort to. The 2019 show also attracted tremendous interest with ever more automakers introducing new models as well as announcing their motorsport activities for the year. Getting identified as an important opportunity for crucial presentation proves that TAS is now the show of recognized standing.　　Having been extremely successful on the first attempt in 2018, the 2nd genuine collectible car auction “TOKYO AUTO SALON AUCTION with BH Auction” was held on Friday at the Event Hall. By creating vintage/racing cars’ values in a transparent manner we expect the car culture to be more valuable as articles of virtu.　　“TOKYO AUTO SALON presents Riding Shotgun” at the neighbouring ball park ZOZO Marine Stadium private road took place after one year of suspension for the park’s major renovations. The event gave an exciting driving experience in a passenger seat of highly coveted custom car or classic car.　　Unfortunately one of the signature content “motorsport demo run” was recessed due to the closure for refurbishment of the outdoor arena. Alternatively, though, we attempted “Tokyo Meat Salon” produced by the comedian as well as the charismatic meat gourmet Jimon Terakado. His selected meat dinings turned out to be well received by the visitors.　　The exciting 3 days in the Makuhari Bay Area ended successfully in that way. With even richer content, TOKYO AUTO SALON 2020 takes place from Friday 10 to Sunday 12 January 2020, the year of Tokyo Olympic Paralympic Games, at MAKUHARI MESSE International Convention Complex.

0.7%others1.3%

29.6%29.8%

38.6% 88.7% Yes

11.3% No

906 Vehicles from 426 Exhibitorswith Synergistic Content Create Show for All

24.6

20.626.2

17.4

3.4 7.8

2.2%10’s

17.3%20’s

25.8%30’s31.3%

40’s

22.7%50’s

0.7%60 and over

34.0

34.7

38.9

13.6

29.1

17.8

15.8

16.2

6.4

29.1

36.010.9

15.19.1

26.417.8

28.04.9

21.8

17.3

13.6

7.3

10.0

6.0

47.6

63.8

56.7

22.2

45.3

46.9

24.2

44.2

32.9

29.1

27.3

19.6

Award Winners in Each Category

TOKYO INTERNATIONAL CUSTOM CAR CONTEST 2019

Eligibility for ParticipationAny vehicle taken part in TAS 2019 except purpose-built racing cars/past contest winners are eligible for an enty i n to the con te s t t o compete on excellence in car-tuning achievements tha t sa t i s f y requ i rements o f the respective categories.

Contest CategoriesThe contest has below eight awards categorized according to how the car has been tuned/customized to the task it was intended to perform rather than the type of base vehicle by birth.

How the Winners Get ChosenW i n n e r s i n e a c h c a t e g o r y a r e determined by the visitor vote (as par t o f the quest ionna i re survey conducted during the course of the show on Friday and Saturday).

How the Grand Prix Get Chosen

TAS makes the eight top winners ’ photos access ib le on our offic ia l website, and calls for the post-show online fan vote to choose one for the best - Custom Car Grand Prix of the year.

HKS TRB-04

BestAwardWinner

BestAwardWinner

entered byHKS

Best Concept Car Award recognizes the most outstanding concept car of the year based on either 1) an original vehicle manufactured in an inventive approach o r ; 2 ) a p roduct ion car-based vehicle heavily modified to achieve performance improvements as well as distinctive interior/exterior appearances, thus meant to be an advocator of a radically new concept. Cars entered in this category do not have to be street legal.

Best Tuned Car Award recognizes the most outstanding street-legal tuned car of the year that has been modified to produce even more power.

WRX STI Rally Concept

Best Sedan Award recognizes the most outstanding street-legal sedan (saloon) of the year manu-factured to achieve performance improvements as a desirable sedan. The key criteria for consid-eration are enhancement in the comfort of the cabin, unique ideas fo r d re s s -up and a s to how well-finished overall.

L-TIDE ODYSSEY Usagi SP 2019

Best Min ivan/Wagon Award recognizes the most outstanding street-legal minivan/wagon of the year manufactured to achieve performance improvements as a desirable minivan/wagon. The key cr iter ia for consideration are enhancement in the accessibility of the utility space, unique ideas fo r d re s s -up and a s to how well-finished overall. Jimny Wald Black Bison Edition

Best SUV Award recognizes the most outstanding street-legal SUV of the year manufactured to achieve performance improve-ments as a desirable SUV. The key cr iter ia for consideration are enhancement in the accessibility of the utility space, unique ideas for interior/exterior appearances and as to how wel l -fin ished overall.

G-mini

Best K-car/Compact Car Award recognizes the most outstanding street-legal K-car/compact car (light motor vehicle) of the year manufactured to achieve perfor-mance imp ro vemen t s a s a desirable k-car/compact car. The key criteria for consideration are enhancement in the accessibility of the utility space, unique ideas fo r d re s s -up and a s to how well-finished overall. ROHAN METAL IMPALA

Best Imported Car Award recogniz-es the most outstanding street-le-gal imported car of the year manu-factured to achieve performance improvements as a desirable imported car. The key criteria for c o n s i d e r a t i o n a r e t u n i n g excellence in engine and suspen-sion, enhancement in the accessi-bility of the utility space, unique ideas for dress-up and as to how well-finished overall.

GRAND PRIX

TOKYO

2019

InternationalCustom Car

Contest

Trade VisitorMedia Attendance

Television

Radio

Newspaper

News Agency

Magazine

Overseas Media

Other

Cumulative Total

WEB

No. of titles

No. of visitors

No. of titles

No. of visitors

No. of titles

No. of visitors

No. of titles

No. of visitors

No. of titles

No. of visitors

No. of titles

No. of visitors

No. of titles

No. of visitors

No. of titles

No. of visitors

No. of titles

No. of visitors

No. of titles

No. of visitors

No. of titles

No. of visitors

CategoryDate Fri, Jan 11 Sat, Jan 12 Sun, Jan 13 Total y/y

15 78 1 1 0 0 6 7 17 35 33 48 13 15 50 91 43 70 15 20 193 365

7 18 1 1 1 1 7 8 11 15 21 26 8 7 36 52 31 37 11 15 134 180

68 244 11 21 6 11 35 51 81 156 179 404 62 81 274 552 172 254 69 112 957 1,886

126%

109%

92%

70%

100%

58%

121%

56%

133%

103%

89%

86%

100%

69%

112%

104%

132%

99%

123%

151%

112%

96%

46 148 9 19 5 10 22 36 53 106 125 330 41 59 188 409 98 147 43 77 630 1,341

TOKYO AUTO SALON now offers a B to B envi-ronment and works posi-t ive ly to ent ice more overseas trade buyers into the show. TAS Trade V i s i t o r C r e d e n t i a l s encourage more trade buyer attendance who wish to reinforce their business relat ionship with exhibitors as well as those looking to meet exhibitors for new busi-ness opportunities.

TOKYO AUTO SALON 2019 had a cumulative total of 1,886 members of the media from 957 titles, and consequently got a lot of media exposure on TV, newspapers, magazines, websites and suchlike.

2F 2F 2F

2F

2F

2F

1F 1F 1F 1F 1F 1F

1F

1F

1F

1F

1F 1F

2F

2F

2F

2F

MESSE M

all

Kaihin Makuhari Station

Kaihin Makuhari Station

2F

1F

1F

1F

Hall1・2・3

Hall9・10・11

Hall4・5・6Hall

7・8

InternationalConference Hall

EastGate West

Gate

CentralGate

Main Gate

(Convention Hall)1,390㎡

Event Hall

InternationalConferenceHall

EventHall

AdmissionFree Area

Admission Free Area

OutdoorArena

AdmissionFree AreaOutdoorArena

AdmissionFree Area

ZOZO Marine Stadium

Three winners each were voted in eight categories, of which the top winner was chosen as the category’s best. TAS then engaged fans in voting the post-show online poll, and the top vote-getter won the Grand Prix.

BestConcept CarAward

BestTuned CarAward

BestSedanAward

BestMinivan/WagonAward

BestSUVAward

BestK-car/Compact CarAward

BestImported CarAward

entered byRE Amemiya

entered bySUBARU/STI

entered byL-tide

entered byN’s STAGE

entered byROHAN

entered byOEP222

*All exhibitors and vehicles on display at TAS 2019 are available on our official website. * in Japanese only

Venue Overview

Automobile-relatedPublication

Industry-specificPublication

ZOZO Marine Stadium

Hall 1・2・320,250㎡

Hall 4・5・620,250㎡

Hall 7・813,500㎡

Hall 9・10・1118,000㎡

BestAwardWinner

NATS RX-STANCE

Bes t D re s sed -up Ca r Award recognizes the most outstanding dressed-up car of the year designed to pursue stylistic fineness. The key cr i ter ia for considerat ion are dress-up excellence in appearance, technique and ingenious ideas for exterior/interior customization, and as to how well-finished overall. Cars entered in this category basically are display-dedicated and not have to be street legal.

BestDressed-up CarAward

entered byNATS Nihon Automobile College

BestAwardWinner

BestAwardWinner

BestAwardWinner

BestAwardWinner

BestAwardWinner

SONKIMLAND WEST FIELD

Company Type of business

U.S.A.

U.K.

Australia

Canada

Taiwan

China

Philippines

France

Belgium

Hong Kong

Malaysia

KoreaSingaporeThailand

Emotion International Inc.IIIIM LLC Junack USAMGP Caliper CoversNeo Garage LLCStatic PerformanceWalmart.comB-SecurBeskid Trading Ltd.Dymag Group Ltd.ProdriveSam’s DetailingStreetFX MotorsportTyres R UsNewcar LeasingAlpha MotorsportsAria Auto ServiceAxon Driver SolutionsBoom Plus ToysDAONBIZLynlexInnoMotive Ltd.Bei Shin Automotive TradingBoschman EnterpriseCar Care Technology Co., Ltd.Dou Nan Automotive TradingJieh Jia Enterprise Co., Ltd.Kayenne Co., Ltd.Manhow TradingTai How Automotive TradingYi How Automotive TradingAdient Performance Seat SalesShenzhen CSEMA Tech Co., Ltd.Long Hao Trading Co., Ltd.Maxen Tires Co., Ltd.Shenzhen Baiyue Autopart LimitedThree Sixty Wheels Ltd.TitanTechPHCARGLASSFull XenonGrand Tourisme ImportMidnight Performance EuropeAUTOBEEBC Detailing Hong Kong LimitedProtech Monte-Carlo Hong KongR-tunedRadical Technologies Company LimitedShure Asia LimitedSkywalker Auto CompanyTuning Art Co., Ltd.B.H.L. Alloy Wheel Sdn BhdSkyline Motorsport Sdn Bhd

Auto parts distributorExterior parts/body kit distributorBrake system/parts manufacturerAuto parts distributorAuto parts distributorMega retailerCockpit system developerAuto parts retailerWheel manufacturerRacing car constructorCar accessories/equipment manufacturerAuto parts distributorTyre retailerCar dealerAuto parts retailerAuto parts retailerDriving schoolAuto parts distributorCar accessories/equipment manufacturerAuto parts distributorAuto parts retailerAuto parts distributorAuto parts distributorCar detailing products manufacturerAuto parts distributorBrake system/parts manufacturerAuto parts manufacturerAuto parts distributorAuto parts distributorAuto parts distributorSeat/seatbelt distributorAuto parts distributorAuto parts distributorTyre manufacturerAuto parts distributorWheel manufacturerAuto parts distributorExterior parts/body kit retailerTyre retailerCar dealerAuto parts distributorAuto parts retailerCar detailing serviceCar beauty serviceAuto parts manufacturerAuto parts manufacturerAudio/navigation system manufacturerCar dealerAuto parts distributorWheel distributorAuto parts manufacturer

Country/Region