Todd BullivantDigital Analyst and Data Storyteller

(804) 307-0874 toddmba@gmail.com

www.ToddBullivant.comlinkedin.com/in/toddbullivant

Summary· Solid experience in digital and web analytics and search engine optimization· Inbound marketing professional proficient in closed-loop analysis, lead

generation, lead nurturing, and lead conversion· Experienced in planning, developing, and evaluating multichannel

marketing programs· Adept at dashboard, presentation, collateral, email, landing page, and

website development

ExperienceAnalytics Pros – Richmond, VA November 2017 – PresentSr. Digital Analyst· Managed relationship with enterprise clients including Coach, Pier 1, and

National Vision, consulting on analytics and business needs· Provided audit, strategy, implementation, report/dashboard, and analysis

support

IBM – Richmond, VA December 2011 – July 2017Digital Analyst/Web Analyst (Contractor)· Team lead responsible for communication, implementation support,

analysis, and recommendations for internal IBM clients· Analyzed data from digital analytics tools to create customized reports and

advanced segmentation; identified action items to improve key website and campaign performance goals

· Provided technical consulting and training events to internal staff regarding analytics tools and tactics

· Created client presentations, scorecards and dashboards, and fielded strategic and technical questions

· Followed Agile philosophy and Scrum software development methodology

ICF Ironworks Consulting – Richmond, VA May 2011 – November 2011Internet Marketing Analyst· Monitored, tracked and reported on electronic marketing activity and

results including pay-per-click advertising and email campaigns· Maintained and troubleshot marketing technology including web analytics,

content management, and email marketing systems· Ensured electronic marketing aligns with marketing goals and initiatives· Contributed to the development of overall marketing strategy and

electronic strategy

Allianz Global Assistance – Richmond, VA January 2006 – April 2011Sr. Communications Technology Specialist· Documented, implemented, and configured Google Analytics on B2B and

B2C websites· Worked with agencies to test SEO/SEM campaigns, including keyword

research and analysis of the results· Researched and implemented a marketing automation system to link

SpecialtiesWeb Analytics

Marketing AnalyticsSEO/SEM

Inbound MarketingMarketing AutomationContent Management

Email MarketingSocial Media

Web DevelopmentGraphic Design

Presentation DesignPublic Speaking

ToolsTableau

Google Data StudioGoogle Analytics

Google Tag ManagerGoogle AdWords

IBM Digital Analytics (Coremetrics)

IBM NetInsightOptimizely

HotjarAginity Workbench

Microsoft SharePointSalesforce.com

Silverpop Engage B2BExactTarget

Adobe Creative Suite

LanguagesHTML/CSSJavaScript

ASP/PHP/PerlSQL

triggered marketing campaigns with Salesforce.com· Designed, sent, and tracked B2B email and direct mail campaigns with an

annual volume of 300,000 messages· Designed internal and external PowerPoint presentations to improve

engagement, while maintaining brand standards

Xperts, Inc. – Richmond, VA February 2005 – May 2005Marketing Manager· Developed and scheduled cross-promotional marketing campaigns

including email, website, and direct mail· Planned monthly tradeshow exhibit, promotional materials, and pre and

post-show mail campaigns· Managed product website and added campaign landing pages· Managed one marketing employee

PrecisionIR Group – Richmond, VA July 2002 – February 2005Marketing Specialist· Assisted in design, layout, and production of print and email campaigns· Wrote and produced hardcopy and electronic marketing materials to

support client marketing and sales initiatives· Tracked, analyzed and monthly reported internal and external marketing

results to measure ROI, quality, and effectiveness· Organized annual industry tradeshow program including booth designs and

promotions

EducationClarkson University – Potsdam, New York May 2001Master of Business Administration (MBA), Concentration: MarketingClarkson University – Potsdam, New York May 2000Bachelor of Science (BS), Management Information Systems & Marketing

Certifications & AwardsGoogle, Inc. June 2011Google Analytics Individual Qualification (IQ)Toastmasters International June 2014Distinguished Toastmaster

Professional MembershipsAnalysis Exchange 2009 – 2012Web Analytics Student – Clients: PBS, charity:waterWeb Analytics Mentor – Clients: The Henry FordDigital Analytics Association 2012 – PresentToastmasters International 1997 – PresentArea Governor, Club President, Club TreasurerBeta Gamma Sigma June 2001 – Present