To what extent can typography change or alter the meaning of words?

Stephanie SuenSUE14423466GMD Year 1

http://www.typemuseum.com/

WHY have you chosen your subject and the related question?

• Interesting• Importance of typography• Good and bad typography/ communication• Relationship between designer and reader• The question is easier to understand

HOW you are going to go about answering the question?

• Understand the essay question• Research• Select good examples to support my point• Plan & Structure the essay

WHAT do you think you will gain by answering this question?

• Spend more time in choosing the right typography for specific purposes

• Developing deeper concepts• Make good use of words• Putting the design and the meaning of the

word in a more important role in my graphic design work

WHO will you use to help you construct your arguments?

• Bringhurst, Robert. The Elements of Typographic Style, Hartley & Marks

• Swan, C. Language and Typography, London: Lund Humphries

• Hochuli, Jost. Detail in Typography, Hyphen Press• Kinross, Robin. Modern Typography: An Essay in

Critical History, Hyphen Press • Kinross, Robin. Unjustified Texts: Perspectives on

Typography, Hyphen Press

WHERE will you go to get information to help you write your essay?

• Books• Internet• Past Exhibition (e.g. The Type Museum)• Email (tutors/designers)• Photographs

WHEN will you do all this work?April 28: Research/PecaKUApril 29: Plan Essay Structure/ IntroductionApril 30: Presentation/ Bullet Points for Main Body ParagraphsMay 1: Make Topic Sentences/ 300 WordsMay 2: Write A Paragraph May 3: Write A Paragraph May 4: Write A Paragraph May 5: Write A Paragraph May 6: Write A ParagraphMay 7: ConclusionMay 8: Proofread/ Bibliography/ Reference List/ List of IllustrationsMay 9: Check Text Citations/ Bibliography/ Reference List/ List of IllustrationsMay 10: Ways to Layout the Catalogue/ Lecture 1May 11: Lecture 2 & 3May 12: Lecture 4 & 5May 13: Lecture 6 & 7May 14: Lecture 8 & 9May 15: Lecture 10May 16: Edit & 10 AppendicesMay 17: Edit & LayoutMay 18: Edit & LayoutMay 19: Last CheckMay 20: Hand-inMay 21: Deadline

CATALOGUE

• Blog Entries (Starting Point)• Supporting Evidences (e.g. images)• Layout Design

WHAT is Typography?

According to the latest Encyclopedia Wikipedia definition of typography is ‘Typography is the art and technique of arranging type to make written language readable and appealing.’ From Collins English Dictionary define typography as ‘the art, craft, or process of composing type and printing from it’.

WHAT changes the meaning of words?

• Letter Strokes & Thickness (light/heavy)• Edges (curve/sharp)• Colour• Readability• Positioning• Size• Spacing

WHAT do I want to discuss in my essay?

• History of Typography• Elements of Typography• Examples of Typography• How the look of types changes the meaning of

words• How choosing the correct typography will lead

to a great success in design