Gmd 2015 mark bennett

Proprietary + Confidential

a mobile revolutionYou say you want

Mark BennettDirector, Google Play EMEA

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

200+ OEMs developing

for Android

330+ Operator

partnerships

1.5M Android devicesactivated daily

1B+

1+ Billion active devices

Source: Google


72% 77%of EMEA’s smartphones run Android

iOS OtherAndroid

14.7%15.3%

76.7%72.1%

8.7%12.6%

Source: Canalys


2014 2015 2016 2017 2018 2019

250M

500M

750M

1B

1.25B

iOS

Other

Android

EMEA smartphone installed base forecast

Source: Canalys


Android Marshmallow● Smarter Batteries

● Control & Security

● Now on Tap

What’s new this year



A world of entertainment at your fingertips

Apps & GamesMusic

Movies

Books

Newsstand


Fastest growing markets

Largest markets

Google Play is truly global

Majority of downloads happen internationally

People from 200+ countries download apps on Google Play every day

Google Play has 134 buyer markets

1M Apps downloaded over 50Bn times!

Source: Google


It is paying offfor developers

$5 Billion$7 Billion[Feb 2014 - Feb 2015]

Source: Google, Feb 2014 - Feb 2015


Russia is a key market for Google in EMEA & globally

Android users Mobile apps installs

Source: Canalys, AppAnnie

Installed base(M)

64.6

RUSSIA Germany France UK Italy


"We productively work with Google Play for many years. Might & Glory exclusive launch on Android extremely impressed us with the results”

Oleg Spilchevskiy, Games Lead, my.com

Launching on Android first


Play Music Concierge coming to Russia!

● Curated music stations & playlists

● Based on time and context

● Free-of-charge with subscription

Curated playlistPlaylist categorySelection of playlist categories


Play Music is becoming more accessible

189 руб.159 руб.

Monthly subscription price 3 month free special offer on all Samsung smartphones

X


61 new forms of

payment in 32 markets

400M users with access to a new form of

payment

33 countries25 in 2014



More payment options in more countries

Source: Google

MTS direct carrier billing

MTS direct carrier billing launching in December 2015

Easy payment option for 76 million* Russian subscribers

95% of Russian mobile users are covered with direct carrier billing

X

*Source: MTS


More opportunities: we’re where our users are


More opportunities: Accelerated Mobile Pages

● Instant load of your content on mobile● Simplified format that is easy to implement● Support of all advertising and analytics solutions● Open source project available for everyone

HTML5(AMP HTML)

JavaScript(AMP JS)

CSS3(Custom styling)

Global Proxy Cache(AMP Cache)


Google Confidential and ProprietaryTitle | Subtitle

Thank youMark BennettDirector, Google Play EMEA

Internet

Gmd 2015 mark bennett