T l ti T h l ROITranslation Technology ROIPart 1: Localization Insights Webinar SeriesPart 1: Localization Insights Webinar Series

Bob ManningDi t B i C ltDirector, Business ConsultancySDL

Meet Bob Manning

Bob ManningDirector of Business Consultancy

20+ years of experience in information20+ years of experience in information development and softwareExpert in global information management and translation managementtranslation management

Evolving Localization Strategy

FrenchG

TM

Agency

FrenchG

TM

Agency

JapaneseChi

TM

Agency

Czechi

TM

Agency

Spanish LA

TM

Agency

GermanPortugueseSpanish

GermanItalianSpanish

ChineseKorean

HungarianRussian

Spanish LABrazilianPortuguese

Manufacturing & DistributionR&D

Head Office

TM

Agency

TM

Agency

User ManualsUser InterfacePackaging

ContentStore

User ManualsUser InterfacePackaging

ContentStore

German

German Office French Office

French

ContentStore

Service &

SupportContent

Store

Sales & Marketing

Websites

ContentStore

Sales & Marketing

Websites

ContentStore

Sales & Marketing

Knowledge BasesFAQ’sService Bulletins

StoreSupportWebsitesProduct CollateralPromotions

StoreWebsitesProduct CollateralPromotions

WebsitesProduct CollateralPromotions

Centralize & Automate the Process

TM TM TMTMTM FrenchGermanPortuguese

FrenchGermanItalian

JapaneseChineseKorean

CzechHungarianRussian

Spanish LABrazilianPortuguese

AgencyAgency Agency Agency Agency

gSpanishSpanish

g

TM TM

Head Office

R&DR&DGerman

AgencyFrench

Agency

ContentStore

ContentStore

German Office French OfficeTranslation

SupportSales &

MarketingContent

Store

Sales & Marketing

ContentStore

Sales & Marketing

TranslationTechnology

ContentStore

SupportContent

Store

Marketing

Translation Technology ROI

Translation Savings

Internal Cost Savings

Increased Revenue

Translation SavingsTranslation Savings

Translation Technology Return-on-Investment

Centralize Language Assets

Content ContentContentContent

S l C ll t l

Sales &Marketing

L b lli

Research &Development

Bill f M t i l

Operations &Manufacturing

K l d B

Service &Support

Sales Collateral

Website

Promotions

Labelling

User Interfaces

User Documentation

Bill of Materials

Custom Documents

Compliance Info

Knowledge Bases

Website FAQs

Service Bulletins

Translation Memory

Terminology Database Business Rules

Dictionaries

Languages Rules Global Authoring

Translation Management System

Centralize TM & Terminology

Central Translation Memory

Provides external vendors with the necessary knowledge to return consistent translations adherent to corporate standard.corporate standard.

Central Terminology Management

Guides external vendors to the pre-agreed key terms crafted for the various target audiences of your corporation.

Centralize Translation Memory

Illustration of the value of leveraging translation memory across multiplememory across multiple business units

1. Translation content can be leveraged across the organization

2. Centralized and automated TMs ensure effective reuse of translated data and maximum cost savings

Translation Cost Savings

Cost reductions:Translation reuse - reduces the total number of words to be localizedImproved authoring - standardized words and phrases in source contentLower cost of per word localization – reduced desktop publishing fees

Case Study: HP

ResultsExecutive MandateProfile

Grew translation memory from 2.85 million words to over

Speak with “One Voice”

Accelerate time-to-market by 10% 30 million in five years

Central access provided to authors, translators and

market by 10%

Reduce content localization costs by $100 million over 5 Revenues: $118 billion

translators and reviewersHigher quality and consistency achieved

years

Centralize infrastructure and standardize processes

Employees: 320,000Countries: 170+Products: Over 80,000

Savings Year 1: $5Mp

“In a global operating environment, the Internet has become a primary interface between customer and vendor. And the customer expects to see consistent and timely information regardless of where and how it is published.”

Alison Toon, Translation & Localization Manager, Hewlett-Packard.

Internal Cost SavingsInternal Cost Savings

Translation Technology Return-on-Investment

Manual Workflow (Before)

Automated Workflow (After)

Reduced Internal Costs

Reduced Costs: Project Management, Content Review, Localization Headcount

Case Study: Customer Experience

Profile Executive Mandate Results

Drive up self-service levels for dealer support

Drive down cost and

Up to three-fold increase in global content throughput C t d d b 40%

The world's largest manufacturer of

Drive down cost and time to localize technical support knowledge

Costs reduced by 40%Dealer success rate with self-service increased from less

agricultural equipment

Revenues: $18 billion

Dealers: 11,400

Translate over 2 million words into 6 languages

Integrate with Knova Service Resolution

than 20% to over 80%

Integrated system for translation of different types of support content

Countries: 160+Service Resolution Management solution

types of support content

“Through our partnership with SDL, we provide support to our global dealers at 40% lower costs with significantly faster turnaround times. This provides solutions to their technical issues every hour of every day of the year, whilst significantly reducing the workload on support centres.” Joe Pstrak, Director of Dealer e-Business Services

Increased Global RevenuesIncreased Global Revenues

Translation Technology Return-on-Investment

Impact of Product Delays on Revenue

Quantifying the Risk to Revenues: Market Share Loss per Week of Delay

Revenue Impact

$750M software company3-6 month delay - U.S. localized releases10% of international prospects wait for new release1% international prospects buy competitive solution1% international prospects buy competitive solutionYear one minimum revenue impact: $3m

Year 1: $3.0m Year 2: $3.7m Year 3: $4.5m 3-YEARYear 1: $3.0m Year 2: $3.7m Year 3: $4.5m 3 YEARTOTAL: $11.2m

Increase Revenues with Optimal Localization

Translation technology enables global organizations to increase global revenues by localizing more content, faster and with the same budget.

Case Study: Information Builders

Profile Executive Mandate Results

Integrate and centralize content and localization effortsCut operating costs and

Sales of Localized Products up 47%Headcount down i ifi tl 34%

Revenues: $300 millionEmployees: 1 400

Cut operating costs and reduce project cyclesStandardize tasks and create guidelines to increase efficiency

significantly: 34%

41% reduction in user-reported errors

Reduced time requiredEmployees: 1,400Customers: 12,000 worldwideLocalize into 47

increase efficiencyImprove time-to-market for all product communications

Reduced time required to localize Docs & Software by 58%

Accelerated time to languages Market by 50%

Learn more!

dl / / it / bi i /

Webinar 2: Improving Content Quality with Terminology Management Th d A il 29 t 2 00 2 20 EDT

www.sdl.com/en/sites/us-webinar-series/

Thursday, April 29 at 2:00-2:20pm EDT

Webinar 3: Managing People and Reducing Workflows Thursday, May 6 at 2:00-2:20pm EDT

Webinar 4: Optimizing the Translation Supply Chain Thursday, May 13 at 2:00-2:20pm EDT

W bi A d T l i d R iWebinar 5: Automated Translation and Review Thursday, May 20 at 2:00-2:20pm EDT