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First of 4 webinars for Parents as Teachers personnel around the country. The purpose of this series is to let you know how Parents as Teachers is responding to important changes in our environment and how these changes will make all of us stronger and better positioned for the future.
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The future is now:
our roadmap to sustainability
Webinar 1: August 3, 2010
Pat SimpsonMarketing Communications Director
Cheryle Dyle-PalmerChief Operating Officer
Who we are
Background
Strategic plan directives– Grow, expand, respond to key trends– Develop consistent, clear messages– Implement branding strategy to align
products/services with mission
Environmental scan– Changing economy– Emerging demographic shifts
What the national office learned
• People are confused about Parents as Teachers!
• We need to refine our audience.
• We need to clarify our role.
What we look like
The trusted resource for the most respected organizations and professionals who provide services to families with young children.
What we look like now
What we look like now
BOARD POLICY
• By July 1, 2014, all Parents as Teachers affiliated program sites will comply with the National Center’s expectations for replication and model fidelity.
Why emphasize model fidelity?
• Funding is tied to outcomes.
• Model fidelity = positive results
• Consistency is critical to building strong brands.
Why emphasize model fidelity?
• Replication = consistent implementation
• Structural fidelity = adherence to the “package of services”
• Process fidelity = interpersonal elements
Core competencies
• Family Support and Parenting Education
• Child and Family Development
• Human Diversity within Family Systems
• Health, Safety & Nutrition
• Relationships between Families and Communities
Focus on evidence based practices
• Critical to replicating quality
• Combines good research, professional expertise and consideration of family characteristics
Summary
• Positions Parents as Teachers as a valued partner
• Recognizes importance of replication, model fidelity to sustainability
• Affiliation with Parents as Teachers (through model compliance) positions you for future sustainability.
Next up
August 10: 1pm CT (2pm ET, 12pm MT, 11am PT)
Webinar 2: What does this mean to my program?
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Thank you for participating!
