Titan III Ppt

GANESH SHINDE (1098)


About TITAN .....Vision : To be a world-class, innovative and progressive organization and to build India’s most desirable brands

Mission : To create wealth for all our stakeholders by building highly successful businesses based on a customer-centric approach, and to contribute to the community

• Quartz watches.

Watches

Jewellery

Precision Engineering

Currently Marketing Products in 26 countrieswith a larger

footprint in theMiddle East and

Asia-PacificregionsPrescription Eyewear


Titan’s Businesses


Types of STORES ....

WORLD OF TITAN

TIME ZONE


Types of STORES .... VALUE MART

SONATA STORES


Product & price ....

• SONATA (Rs.300 to Rs.1050) Low end• Exacta (Rs.595 to Rs.1,140) Mass• Dash! (Rs.250 to Rs.395) Children• Fast track (Rs.550 to Rs.4,000) Youth• Spectra (Rs.650 to Rs.1830) Middle class• Royale (Rs.960 to Rs.2,830) Upper Middle

Class• Raga (Rs.1420 to Rs.4,000) Women• Bandhan (Rs.1675 to Rs.8,085) Couples• Regalia (Rs.1725 to Rs.7770) Upper Class• EDGE (Rs.4,500 to 5,200) Business Class• Nebula (Rs. 10,000 to 45,000) Upper class• Titan HTSC (Rs.10,000 onwards) Upper class


Product & price ....

Market map

SonataHmt

maxima Titan Citizen

Raymond weil,

Tissot

Omega, Rado

Nebula

xylys

Fastrack Esprit, Swatch,Fossil, Giordano,

DKNY, Carrera

Tag huer, Hugo boss,

C.dior

Rs.500 1000 2000 4000 5000 1000030000+


Promotion....

Sensory Branding (Mozart's 25th Symphony)

Celebs: The Aamir Effect, Dhoni for Sonata, Rani for Raga

Banners-hoardings, news paper cuttings, sponsorships (“You don’t need to pay in dollars, pounds or dirhams to buy a Titan watch” )

Seasonality (e.g during Diwali-Nebula, Valentine specials, gold watches during weddings)

Gifting concept (“Next time your husband wants to buy you a saree, ask for a Titan watch instead”)

Promotions through contests and TV Programs(e.g THE WEEK magazine offers TITAN watches to win ; MTV Timecheck)


Store Layout & Store Design.....

Mixed floor plan Angular floor plan

C

Geometric floor plan


Space Planning....

• Space has been planned in such a way that it communicates visitors with a distinctive way in a more effective manner.

• It engages its visitors that starts as a journey offering more and more information as the visitor explores more of the space, clockwise.

• Beginning is the end. Cyclic loop journey, just as time is.


......Visual Merchandising“a silent salesman”

• Exterior Presentation (use of signs, billboards, awnings, open window displays)

• Interior Presentation THEME: Music background, odour, lightning (white LED) and color (white) scheme

• Interior Display (use of movable and dismantable fixtures & hardware and mannequins)


Visual Communication....

• ELEGANCE as the concept

(E.g Flower buds on the walls ; special emphasis on water tanks with beautiful corals, fishes and floating watches is used to depict the waterproof nature, the youth and the livliness of the range of watches; couple watches folded around eath other)


RETAIL STRATEGY....

1) Customer Loyalty 2) Distribution & Information System3) Unique Merchandise4) Vendor Relations5) Customer Service6) HRM


RETAIL STRATEGY....

1) Customer Loyalty Titan’s loyalty Signet program – Post servicing follow-up is mandatory. ANANTA-CUSTOMER LOYALTY PROGRAMME. Won the award at the 22nd Qimpro

Convention that led to customers bonding with the company emotionally.

Opportunity to become the spokespersons of the brand.

Tangible and intangible benefits.


RETAIL STRATEGY....

2) Distribution & IT System (Multi-channel retailing and MIS)


RETAIL STRATEGY....

3) Unique Merchandise (e.g Dash)

4) Vendor relations (e.g awards, ratings and recognition for best vendors)

5) Customer service 786 service points across 343 towns ISO 9001 & 14001 Certification focuses on the best post-sale experience and complete

customer contentment. Based on 3 R’sRepair the hurt feelings of the customerRepair the watchRepair the damage to Titan reputation


RETAIL STRATEGY....

6) HRM Among the top 25 companies with the “Best place to Work” award.

Based on auditing systems like “what employees feel” , “what management does” culture audit.

The Economic Times – “ BEST INSTITUTION TO WORK FOR” in 2009.


SWOT analysis.... Strength

Watches as a fashion accessory

Quality or price positioning

Brand image

Market segments with large potential: women, youth, children, sportsmen, the budget-conscious and, of course, the big spenders.

Customer value and offered after sales service in a showroom environment.

Innovation is core to its strategy.

Visual Merchandizing has been Titan’s strength ever since its inception.

International tie-ups with Hugo Boss and Tommy Hilfiger.

http://www.marketing91.com/strategy/


SWOT analysis....

WeaknessWaterproof watches not a part of its kitty.

Rural India does not form a substantial part of customer base.

Kids are fascinated with mobile phones rather than watches and incidentally, they show the time.

http://shop.ebay.com/?&_nkw=mobile%20phones


SWOT analysis....

Opportunities

Under-penetrated market for watches as only 35% (approximately) of Indian population possesses watches.

Watches positioned as a fashion wear rather than just utility products.

With a changing consumer attitude, people like to possess multiple watc

hes for different occasions and events.

Huge market in the exchange business.

Introducing waterproof watches.

Rural market may be tapped.


SWOT analysis....

Threats From competitors -

a) Japanese- Citizen, Casiob) Swiss- Rolex, Omega, Rado, Tissot, Tag Heur, etc.

Chinese watches

Unorganized sector/ Grey market.

Mobile phones and wall clocks are a substitute to watches.

The fashion trend keeps on changing.

http://www.amazon.com/s/ref=nb_sb_noss?url=search-alias=aps&field-keywords=Casio

http://shop.ebay.com/?&_nkw=mobile%20phones


.....Future aspects• Plan to come up with 100 Helicos outlet in next three years.

• Major tie-ups with 30 international brands like Movado, Roamer, Emporio, Armani, Fossil, Guess, Tommy Hilfiger, FCUK, Casio, Seiko, Citizen among others.

• The Helios outlets would also sell the premium range watches from Titan, like the Xylys brand.

• To become the 3rd largest watch retailer by 2015.


Conclusion....

Titan Industries is a leader in watches in India mainly because of the strong brand developed

by it over the years. The company can leverage its strong brand to grow its Sales &

Profits in the future

Ganesh Shinde (1098)

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Titan III Ppt