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Time spent reading magazines NRS 2012. Time spent reading magazines. Researched in NRS Consumer 2012 survey through an internet questionnaire - PowerPoint PPT Presentation
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Time spent reading magazinesNRS 2012
Time spent reading magazines
•Researched in NRS Consumer 2012 survey through an internet questionnaire •A customised form: only the magazines which the respondent had said to have read during a NRS phone interview were shown on the internet questionnaire •Number of completed questionnaires 9 143 •All answers where magazines were read for 10 hours or more have been removed from the results of this report.
•The following pages present the reading minutes per magazine •Reading minutes are average reading minutes
– The average total reading time of all magazines is 55 minutes •Wording: How long do you normally read or browse a copy of the following magazines? Please include the total reading time in hours and minutes.
* The magazine-specific results are showed only for the target group results where there are at least 50 respondents
Time spent reading magazines by magazine group
Average minutes in 2012 by magazine group
Source: NRS Consumer 2012N=9 143
Average minutes in 2012 by magazine group 1/2
All
Women
Men
Source: NRS Consumer 2012N=9 143
Average minutes in 2012 by magazine group 2/2
Source: NRS Consumer 2012N=9 143
All
Women
Men
Minutes of reading • Top 10 magazines• By magazine titles
76
76
76
76
78
79
80
85
87
88
0 20 40 60 80 100120
Apu, n=717
Glorian Antiikki, n=222
ViherPiha, n=603
Image, n=205
Moda, n=332
Kodin Kuvalehti, n=1009
Kotiliesi, n=667
Viva, n=195
Suomen Kuvalehti,n=576
ET-lehti, n=1090
Average minutes of reading
TOP magazines
84
85
86
86
87
87
89
91
93
100
0 20 40 60 80 100 120
Kotipuutarha,n=172
Apu, n=394
Image, n=141
Kodin Kuvalehti,n=866
ViherPiha, n=468
SuomenKuvalehti, n=263
Kotiliesi, n=570
Viva, n=169
Katso, n=72
ET-lehti, n=813
65
66
68
68
68
72
73
74
76
86
0 20 40 60 80 100 120
Apu, n=323
Suomen Luonto, n=107
Erä, n=422
Valitut Palat, n=357
Kippari, n=151
GEO, n=105
Tekniikan Maailma, n=1006
Tiede, n=383
Caravan, n=211
Suomen Kuvalehti, n=313
All Women Men
Source: NRS Consumer 2012N=9 143
Average minutes of reading
General interest magazines
* The magazine-specific results are showed only for the target group results where there are at least 50 respondents
All Women Men
Source: NRS Consumer 2012N=9 143
32
34
25
52
55
54
57
62
68
50
51
52
53
57
62
0 20 40 60 80 100 120
Elle*
Gloria
Olivia*
Trendi*
Kotivinkki
Anna
22
36
70
72
78
80
86
89
64
65
67
74
79
80
0 20 40 60 80 100 120
Me Naiset
Cosmopolitan
Kodin Pellervo
Eeva
Kodin Kuvalehti
Kotiliesi
All Women Men
Source: NRS Consumer 2012N=9 143
Average minutes of reading
Women’s general interest magazines
* The magazine-specific results are showed only for the target group results where there are at least 50 respondents
22
21
40
55
61
59
66
69
67
39
51
58
58
59
61
61
0 20 40 60 80 100 120
Lapsen Maailma*
Me Naiset Sport*
Kauneus &Terveys
Evita*
Vauva
Kaksplus*
Kotilääkäri*
31
32
71
73
77
77
73
78
64
66
67
70
71
78
0 20 40 60 80 100 120
Voi hyvin
Fit*
Hyvä Terveys
Meidän Perhe*
Suuri Käsityölehti*
Moda*
All Women MenSource: NRS Consumer 2012
N=9 143
Average minutes of reading
Women’s special interest magazines
* The magazine-specific results are showed only for the target group results where there are at least 50 respondents
53
46
54
30
39
56
47
56
57
39
61
64
36
50
50
52
52
52
56
59
0 20 40 60 80 100 120
Plaza Koti*
OMA KOTI KullanKallis*
Kodinrakentaja
Divaani*
Meidän Talo
TMRakennusmaailma
Deko.
Glorian Koti*
All Women Men
55
32
47
42
68
73
71
84
82
87
62
62
66
67
74
76
76
0 20 40 60 80 100 120
Meidän Mökki
Avotakka
Koti ja Keittiö*
Unelmien Talo& Koti*
Kotipuutarha
Glorian Antiikki*
ViherPiha
Source: NRS Consumer 2012N=9 143
* The magazine-specific results are showed only for the target group results where there are at least 50 respondents
Average minutes of reading
Magazines for living, construction and gardening
56
41
39
59
58
56
52
25
56
58
34
32
43
59
49
50
50
51
52
53
54
0 20 40 60 80 100 120
J ääkiekkolehti
Mondo
Koiramme
Kamera-lehti
Metsästys ja Kalastus
Vene
Suomen Golflehti
49
59
68
66
76
62
63
39
38
61
56
75
55
56
62
63
64
67
70
0 20 40 60 80 100 120
J uoksija-lehti
Urheilulehti
Erä
Kippari*
Suomen Luonto
Caravan
Matkaopas
All Women MenSource: NRS Consumer 2012
N=9 143* The magazine-specific results are showed only for the target group results where there are at least 50 respondents
Average minutes of reading
Magazines for hobbies
29
38
33
32
52
60
32
35
51
56
0 20 40 60 80 100 120
Suosikki
Aku Ankka
Miss MIX*
Demi*
50
52
56
55
58
59
73
22
22
26
48
49
52
53
54
56
68
0 20 40 60 80 100 120
Moottori
GTi-Magazine*
Tuulilasi
Vauhdin Maailma*
Auto Bild Suomi
V8-Magazine*
Tekniikan Maailma
Magazines for children and youngsters
Magazines for automotive and technics
All Women MenSource: NRS Consumer 2012
N=9 143
Average minutes of reading
* The magazine-specific results are showed only for the target group results where there are at least 50 respondents
20
50
25
47
60
59
23
49
55
58
0 20 40 60 80 100 120
Etiketti
Viini
Maku
Glorian Ruoka &Viini
Average minutes of reading
Magazines for food and drinks
• Magazines for science and culture• Customer magazines
All Women MenSource: NRS Consumer 2012
N=9 143 * The magazine-specific results are showed only for the target group results where there are at least 50 respondents
24
37
47
46
56
24
20
35
48
24
33
43
47
53
0 20 40 60 80 100 120
SuomenYrittäjäSanomat
Tekniikka &Talous
Talouselämä
VeronmaksajanTaloustaito
Arvopaperi*
47
52
61
64
30
38
20
46
49
57
60
0 20 40 60 80 100 120
Tietoviikko*
Tietokone*
MikroPC*
Pelit
MB (Mikrobitti)
Magazines for economics and entrepreneurship
Magazines for computers and IT
All Women Men
Source: NRS Consumer 2012N=9 143
Average minutes of reading
* The magazine-specific results are showed only for the target group results where there are at least 50 respondents
43
52
59
60
61
44
38
45
44
26
43
46
54
57
57
0 20 40 60 80 100 120
Metsälehti
MaatilanPellervo
MetsälehtiMakasiini
KäytännönMaamies
Koneviesti
27
31
31
20
42
31
33
39
30
32
33
34
39
0 20 40 60 80 100 120
Opettaja
Työ TerveysTurvallisuus
Rakennuslehti*
Tehy
UrakointiUutiset*
Magazines for professionals and organizations
All Women Men
Source: NRS Consumer 2012N=9 143
Average minutes of reading
* The magazine-specific results are showed only for the target group results where there are at least 50 respondents
