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EDITED TRANSCRIPTCRM - Salesforce1 World Tour - London: Keynote

EVENT DATE/TIME: MAY 22, 2014 / 9:00AM GMT

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C O R P O R A T E P A R T I C I P A N T S

Stewart Chamberlain Flannigan

George Hu Salesforce.com - CIO

Fergus Griffin Salesforce.com - SVP - Solutions Marketing

Jeremy Roche FinancialForce.com - CEO, President

Jody Kohner Salesforce.com - Sr. Director - Competitive Marketing

Paul Smith Salesforce ExactTarget - General Manager

C O N F E R E N C E C A L L P A R T I C I P A N T S

Sadeep Prakash

Ray Cross Alzheimer's Society - CIO

Gareth Lewis Financial Conduct Authority - CIO

Iain Downton Stanley Black & Decker - Director - Global CRM

P R E S E N T A T I O N

Unidentified Speaker

Good morning, London. Good morning, world. How are you doing (inaudible) today? It's my privilege to begin with the words that ended (inaudible)you just heard -- thank you. Thank you for being here, thank you for the things you do, thank you for being the people that the Financial Timeswrote about their weekend (inaudible) on innovation and creativity. [A new] you where they were talking about [bioscientists] in London (inaudible)in Wales (inaudible) from the Czech Republic.

The energy, the vitality of British brands as well as European brands becoming global brands through the power, through the [agility] of the kindof people you'll hear me sharing today. I want to begin as we always (inaudible) to begin with the voice of the people who are making it happenwho are making it happen (inaudible) on are the [big issue].

[Jim], I was down (inaudible) the other day -- yesterday afternoon and there was this (inaudible) showing past the big issue. And I know that thereare people who have walked past people selling the big issue time and time again and never really knowing what was going on there. I know you'rea non-profit, but you're not a charity. Tell people what they're seeing when they see that vendor out on the street.

Unidentified Participant

Well, effectively every time you see vendors from any part of the county, your (inaudible) the business. You see someone who is so (inaudible). Yousee someone who needs an investment in (inaudible). And finally, who doesn't -- the lack of (inaudible) but people who are saying to themselves(inaudible) has always been the way (inaudible) believe in trades and (inaudible).


And so you call these people explicitly your customers, not your clients, not your [reward]. These are people who are doing a business to get backinto the gears of the economy when a (inaudible) last six months might have put him on the street.

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MAY 22, 2014 / 9:00AM, CRM - Salesforce1 World Tour - London: Keynote




The relationship between ourselves and vendors tends to be probably more accurately (inaudible) as a wholesale or retail relationship. We provideproduct (inaudible) and distribution network is consolidated by (inaudible) just trying to be wise [themselves] (inaudible) and looking at economicsolutions that (inaudible).


As you build that community, what are we able to provide for that to help that move along?


Well, last year, we worked at [3,500] vendors right across (inaudible). This is a highly expanding population. And historically, our mechanism fortracking that (inaudible) has looked a bit like -- and it's very, very difficult to manage. And the truth of the matter is, the implementation of Salesforcenot only helping track all these (inaudible) of the business. We tend to have an added solution value, where we have (inaudible) intelligent aboutthe trouble that confront [our analysts] can be transported around the country and can be reported [logically] in some way.


Well, it's a whole new time to be connected (inaudible). Thank you so much, [Graham]. Just along the big issue, thank you, Graham.

Now the big issue model is now in multiple countries. And in fact, scale and growth is just part of the story and to talk about that growth, I'm verypleased now to bring up [Sadeep Prakash] who is the global (inaudible) center.

By far, the world's largest [factors] of getting stuff done in companies with this model. Sadeep, I don't think I ever talk to a partner without mentioning[Accenture] and that you are, I believe, more than twice the size of the second largest [practice] and yet still growing (inaudible) still on the orderof 100% year-on-year.

What's it like trying to mange this talent-intensive and labor-intensive business in a way that can handle that kind of continuous growth?

Sadeep Prakash

Well, okay, first of all, it's great to be back here again in London. On this question of growth, we're seeing that tipping point of our clients wheremore often very simply, they're driving bigger, broader business outcome using Salesforce.com as an enabler. And that's demanding scale.

And for us, that means more than just growing people. We have over 3,600 people focused on Salesforce.com as a Accenture. More than twice thenumber of certified at any other company. But today, we are absolutely proud of making an announcement of Accenture -- intelligent (inaudible)focused on Salesforce.com delivery, accelerating the pace and the quality that we have around Salesforce project.

So imagine the solution engineering suite that we have already as part of this announcement. It's used at 60 projects so far [fee] delivery. The assetlibrary over 160 assets proven and tested that our clients taking advantage of those. We're absolutely thrilled that we're fuelling that tipping pointfor ROI of our clients.


So we're talking about addressing challenge for the scale by structure, by automation, by helping to provide consistent quality and it's always beenvery difficult to do that with because it is sort of [talent-intensive]. What's next? I mean I've talked with people like that (inaudible) Accenture about

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how old labels like implementation partners completely failed the (inaudible), the breadth and the vigor of this conversation you're having withyour customers. Tell me about some of those conversations.

Sadeep Prakash

Well, I think the theme is around industry. And you can see amazing investment at Accenture and (inaudible) in the industry, so the [style] ofcommunication providers. For the life sciences industry where the Accenture connects the physician solution, we can see these [full] force solutionsthat we're developing for these industries.

I mean that's (inaudible) a great example of a [comms] industry. This afternoon, Vodafone are presenting our breakout there, an amazingtransformation story. [1.30] level three of the [center] and it's an amazing story for people to hear about.


So 1.30 breakout is going to be an opportunity for the people to drill in depth on one of the most interesting industries in the world and how thingsare (inaudible). Sadeep Prakash of Accenture, thank you.

It's my privilege to welcome [Stewart Chamberlain], product manager with [Flannigan]. Stewart, (inaudible) is not a consumer brand. I wonder ifyou can tell people a little bit about what you do and about some of the things that you've been doing with the kind of [change the view of ID],the way you've been able to adopt and adapt with Salesforce.com.

Stewart Chamberlain - Flannigan

We implemented Salesforce as a [group] company over two years ago (inaudible) CRM solutions. And then again we started construction projectsin the UK and we saw the information about the industry. And we've taken Salesforce on a lot further than just using it for the CRM system. Andit's now largely (inaudible) solutions. This year, we're now going (inaudible) at the end of this year are the solutions with 40,000 community licenses.


I'm sorry, you're down from 0 to 40,000 in how long?


Two years.


Two years. That's extraordinary. One of the things you've shared with me is that a traditional [conceptual IT] is you better get it right, it will be threeyears before you get to change it. You really had a change in point of view within your organization saying, you know what, you can get the thingsyou need right away and then adapt in a much more agile way. Is that a message that you feel is not as broadly understood as it could be?


Yes. I think when you go in to a big implementation like Salesforce, you kind of think you've got to get all the processes right (inaudible) butSalesforce gets you up and running really quickly. And I would say that's actually pretty -- you kind of use 100% of it and then (inaudible) that you

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don't need or that you can't use rather than go in with one set of (inaudible). You probably find a lot of the processes -- Salesforce will make youwork exactly in that way are actually fine. So just get in (inaudible) don't worry too much.


And in fact, you hold multiple brands into a single [org] after the fact and it worked, yes?


That's right. That's right. That was a (inaudible) different products and 43 brands on the (inaudible). That was a challenge for us just to make it workand -- but if you do it bit by bit, then you can do it. You can change and the fact that there is no -- that there's no hardware and [no] instructionsjust make it very simple. It's very --


I couldn't say it better. Thanks so much, Stewart, thank you. Stewart Chamberlain from Flannigan.

I (inaudible) these things are (inaudible) certainly you're standing out. (Inaudible) has been our guy in any number of cities. In fact, (inaudible) firstwork ever in Madrid. Now you're head of UK marketing and I distinctly remember first time that you and I were going to meet customers together,we were actually talking about how could we translate the word cloud into (inaudible). I don't think we need that anymore. It would be liketranslating the word cigarette. I think the cloud conversation has materially changed during the time that you've been on this role, and I wonderwhat your views for the people on this room would be on it to be (inaudible) what should that conversation be now.

Unidentified Company Representative

Absolutely. Thanks a lot, [Peter]. I mean I think really the last time we have (inaudible) explosion cloud computing in Europe, you know, we didreally a great part of that. But you're right, it's becoming something -- have become commonplace where companies really are aware of it.

So I think it's really where people understand what's the next step, what's the next step for that transformation -- the social, mobile, connectedsolutions, how can they really expand their solutions and their presence to marketplace.


I remember that seven years ago, we would talk in somewhat worried tones about should we say it's deliberate pace of adoption of these technologiesin EU. I think that that is now considerably overcome. I'm seeing a very aggressive pace of adoption here, would you agree?

Unidentified Company Representative

Absolutely. I mean, George, (inaudible) we're seeing great customer all across the board in the UK, France and Germany, we're seeing a lot of reallygreat customer [standard] in the emerging markets.


Well, we look forward to hearing more about those examples in the keynote later. [David], thanks so much for being here today. Thanks.

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Salesforce.com is a publicly traded company in the United States, so we want to know what's on it next. In the event within our enthusiasm today,we should make any forward-looking statements, please don't use this as basis for doing business with us. But (inaudible) yourself to be (inaudible)the Investor Relations statement, which you can read if you need help sleeping on the plane on your home way tonight. Thank you so much.

And now, with that out of the way, it is my distinct pleasure to welcome the winners of (inaudible). Please say hello to (inaudible).

(Video Playing)


Ladies and gentlemen, please welcome the Chief Operating Officer of the Salesforce.com, George Hu.

George Hu - Salesforce.com - CIO

Welcome. Welcome everybody to our Salesforce 1 World Tour in London. It's great to be here. I'm so excited and I hope you are too. We've got aterrific show for you today. I want to thank you for coming and investing your time with us. We have over 10,000 people registered for this eventtoday; our biggest event ever in the UK.

And this is coming off of the heels of a tremendous Dreamforce last winter. We had over 140,000 registered people. And we're seeing record crowdseverywhere we go around the world because people are hungry to learn about the future, learn about the future of technology, of connectingwith customers, and how it impacts our businesses.

Just a year ago I was right here on the stage and in those 12 short months the world has transformed. The world has changed. Technology haschange. This device that I'm wearing on my wrist here, the Samsung Gear Fit didn't even exist a year ago and now I could run my life, my businessright from this device.

And Salesforce has changed as well. We've rebuild our entire technology platform. We've launched new applications and products and we'verebuilt our entire strategy to help customers go into the new world. Because you see for 15 years we've been prophets and evangelists for this ideaof Cloud computing making accessing your business information, lower cost and easier to use than ever.

And I'm so thrilled to see that over these 15 years we've gone from really having no software deployed in the Cloud, today the Cloud being thestandard. Cloud-first is the new mantra in today's world. And in fact even in the CRM market we've gone from no software, no CRM have deployedus in the Cloud to over 40% today of all CRMs deployed via the Cloud; tremendously exciting.

But while Cloud computing was exciting because it made our businesses more productive, easier to run, more efficient, we're here to talk abouttoday as the next revolution. To be prophets of a new decade of change and transformation that's being powered by these megatrends of mobility,social networks connected devices. And at Salesforce we think this is even more important because this is not just about making our business moreproductive, this is about fundamentally transforming our business models, the nature of our business.

And we're going to talk to you today about that. We're going to talk to you today about technology. We're going to share some really inspirationalcustomer stories that will help bring to life what's possible in this new world. And we have some very special announcements that we're going tobe making right on the stage for the first time ever.

Now to start, the first thing I want to say to all of you is thank you. Thank you for being here. Thank you for your investment of time. Thank you foryour passion, your inspiration, your partnership in this journey to this new world with us. We couldn't do it without you.

Now I have a special shout out for a member of our really passionate, dedicated user community, our User Groups right here in the UK. We havenine User Groups right here in the UK. And before I came here I got a tweet from one of our User Group members, Phil Walton, who's right here in

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this audience. He said, "Could you please acknowledge and recognize this User Group?" So I want to do that. And where is Phil? Right here. Fantastic.Phil, could you stand up and be recognized for this group for your passion and dedication to Salesforce? Thank you.

And it's your passion and dedication; and your partnership with us that's helped create such a tremendous company. At Salesforce we're so proudand humbled today being number one not just in the Cloud but also in CRM worldwide. We're recognized as having number one market shareglobally and right here in the UK. We're recognized as having tremendous leadership and innovation; being recognized as the world's mostinnovative company by Forbes three years in a row.

We've created what we believed to be a very special company. A company that's created a tremendous culture, where we value our employees,we've created one of the best places to work in industry, a company with deep values that's connected to its community.

And also to that extends to our ecosystem. One of the reasons that Salesforce.com is so successful is we not only created a great company, a greattechnology, a great platform, but that platform is now influenced a worldwide ecosystem. And as you go out to this expo here, you'll see the powerof that ecosystem right here even in the UK with the tremendous momentum we have here. But globally we have over 1.5 million developers todayon the Salesforce platform. That's tremendous. That is a movement. That is revolution, 2,000 plus applications available today on the AppExchange.We are in the middle of a tremendous revolution. And it's not just about what's happening commercially, it's also about what we're doing with ourcommunities.

One of my favorite parts of this show is just talking about the work that we do in our communities through our 1/1/1 model. At Salesforce, wedidn't wait till we got big and large to think about philanthropy. We built it right in from the beginning. And right from the beginning we had thisidea that we could donate 1% of our time, 1% of our equity into a 501c3 charity, and 1% of our product given to non-profits to help make themmore successful.

And globally you can see our numbers, 624,000 hours of community service, $65,000 million in grants; over 22,000 non-profit sales running onSalesforce. But you know something, it's not just about what we're doing or what these non-profits are doing; we've also through this model sharedit with the other companies globally like Google, Workday, VMware, some of the largest most influential companies our industries have adoptedthis model and they're influencing their constituencies, their customers.

And to share with you one of these great stories I want to start with a local UK charity, the Alzheimer's Society and welcome the CIO, Ray Crosswho's here to share his story. Let's welcome Ray. Hi, Ray.

Ray Cross - Alzheimer's Society - CIO

Good morning, George.


Welcome to the Salesforce 1 World Tour. It's great to have you. Could you tell us a little bit about the work about the Alzheimer's Society?


Absolutely. Can I start by just saying, in preparation for this meeting, my wife mentioned something to me this morning. She said the fear of publicspeaking is sometimes greater than fear of death.


You're doing great.

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Thank you.


Let's encourage Ray.


Great. Thank you.


Isn't he doing great?


Alzheimer's Society is a UK-leading charity. We worked with dementia and we're all about dementia. Our vision is a world without dementia.Dementia is a very, very serious problem and a very serious condition.

We [worked] by providing lots of services such as, dementia cafes, (inaudible) for the brain. We also fund research. We are at the forefront of tryingto find a cause and a cure of dementia because we need to sort this out.


Well, it's a tremendous important cause. And I'm sure each person in this audience today either has a family member, or friend, or knows someonethat's being impacted by this today. How are we helping you? How is Salesforce part of your work?


At Salesforce, it uses the platform for our case management system. So our dementia sufferers, dementia carriers, our volunteers use Salesforce asa platform to provide information and we provide information on our services, on our causes is used every day.


That's fantastic. That's great to hear. And I see on this image here that you're also using us as a community -- as part of your community strategy.Can you talk a little bit about that because community is a product that we introduced right here on the stage actually a year ago. So it's great tosee it being used so quickly in the market by great organizations like Alzheimer's Society. What do you with communities, Ray?


We've recently launched a huge campaign called, "Dementia Friends," along with Public Health England. This is being through an advertisingcampaign which some of you may have seen. And also, we're using communities as far as the platform, the software tool for people to actuallysign up to become Dementia Friends.

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Dementia Friends was something being sponsored by the government and David Cameron himself. We intend to have over 1 million DementiaFriends by 2015. And I encourage all people in the audience and the 10,000 people, all 30,000 people online to please sign up to Dementia Friends.We couldn't have done without the use of Salesforce platform and my thanks to Salesforce, my thanks to my partners as well.


Well you can tell your wife you did a great job. Hello, wife. Point her to the video. Thank you.


Thank you.


Great job, Ray.

I love stories like that. And one of the really exciting things about Salesforce, I've been with the company now for 12 years, is to see Salesforce growso that we can now be a larger more strategic company and able to influence more organizations around the world like Alzheimer's Society. Andit's amazing when I joined Salesforce I think we're about $20 million in revenue. And it's amazing to see that this year we're going to do over $5billion in revenue. That is tremendous. Thank you for your partnership with us on this journey.

And at that revenue level, that puts Salesforce into basically the Fortune 500, which is a huge shift for all of us who have been with the companyfor a long time. And maybe for many of you who were customers of Salesforce when we were a start up a long time ago and now we're the seventhlargest software company in the world. We are one of the most strategic voices in the technology industry and we're growing tremendously. It'sreally just the beginning for us.

We just released our Q1 results and we delivered 37% year-over-year growth in revenue in Q1. 42% right here in Europe, amazing, tremendous.Thank you. And it just keeps going. And if you look out for the future, what people are projecting for the future, we are the fastest growing enterprisesoftware company in the world by as you can see a large order of magnitude, a large discrepancy. And with that we're able to take make tremendousinvestments especially right here in the UK.

And one of the announcements that I want to talk about is our UK data center. And this isn't something that I know from talking to many of youout there this is something you've asked for and I'm so still thrilled that we are going to deliver it very, very soon this year.

And we want to play for you a story that walks you through the data center, lets you hear a little bit about the perspective from some of ourcustomers about what we're doing. So it's very exciting. Let's see that.

(Video Playing)


Isn't that exciting, really great. We're so thrilled to be able to deliver that. And what we heard in that video was the word "trust". Trust is really atthe heart of the Salesforce. It's our number one value. It's our number one priority.

And when I was thinking about a customer to come speak to us about trust, I thought of that customer that I've worked with now for a number ofyears. And we're really fortunate to have them with us here today, the Financial Conduct Authority, an organization that knows a lot about trust.And we have their [CIO] here, Gareth Lewis. Let's welcome, Gareth.

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Gareth Lewis - Financial Conduct Authority - CIO

Thank you, George.


For those in the audience who aren't familiar with FCA, could you just talk a little about your mission and what trust means to the FCA?


Yes. Sure. So the FCA was formed about a year ago, just over a year ago in fact from we demerged part of the old Financial Services Authority offto the Bank of England and we backed three quarter of the organization into the FCA. So that was the beginning of a new journey for us.

My role there is to enable all the change in the organization. I run [obviously] all the technology as well. And I think if I look at what we actually do,the primary or the three objectives; the first one is to make sure we never have another financial crisis like the one we had in 2008. Financial stabilityis really important. The second one is really all about having competitive markets. Competitive markets so consumers can get a great deal in financialservices. And the third one is about consumer protection, so consumers themselves need the degree of protection from some of the things, someof the products and services out there.

Now, how do we do that? The three things we really do to do that. First thing is if you want to work in financial services today, you have to beauthorized by the financial services of Financial Conduct Authority. So as an individual at the senior level, you come through us for approval. Andif you want to set up as a firm, you have to come through us for approval as well. It's a big gate that we have.

The second thing is we have rule book and we supervise against that rule book. And if you break the rules, then we can take action. And if youreally break the rules we take all sorts of action actually. Yes, financial services firm sometimes get a bit worried about the conduct authority.

So last year, we collected over GBP400 million in fines. We've banned various products. We stopped various firms from trading. And that the extremeend, we send people to jail. But it tends to be relatively rare.


And no one in this room.


No one in this room, hopefully not.


Okay.


But underpinning all of that; why are we doing that? It's really to make sure that we [gain] the trust in the financial services industry in the UK. It'san enormous industry for us. And without that trust that everybody needs in their industry, not just in the UK but on the worldwide basis, then theindustry is doomed. So it's really making sure that it is really sustainable in the long term.

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So, when we first started chatting we talked about it. And in our very first conversation we've talked about the data center. Can you talk a little bitabout what that means to you and also your journey with Salesforce, where do you see it going?


Yes. Sure. So around about 15 months ago, we were thrown a big challenge by the government. The governments said, "We're going to shut theOffice of Fair Trading and they licensed consumer credit and we're really worried about payday lenders. So can you guys in the Conduct Authoritytake on consumer credit regulation and we want you to regulate it, not license it," a big difference by the way.

So we had six months to set up a platform that gave people interim permissions. So from January 2013 we set the platform. I've got it live and itwent live in September. Right the way through to April, we built essentially a new company. We've taken on 50,000 consumer credit firms and theyrange from payday lenders like everyone in the UK would know about Wonga right the way through to credit cards company; right the way downto independent financial advisors, advising on credit or debt management companies.

We went live on the 1st of April, so seven weeks ago. On the first of April as part of the journey to build this new company, we did an acquisitionof the -- part of the Office of Fair Trading as well. So it's a big complicated acquisition as well as building a new company.

These are normal trivial steps and we certainly couldn't have done it with the platforms we had in the house. There was really any one way to thisand we bet the farm on Salesforce actually. And luckily it's gone fantastically well so far. So thanks to everybody who has been involved in thatprogram. You guys have been great.


Fantastic. Thanks, Gareth. Thanks for your partnership. And this UK data center is really just the beginning of our investment in Europe and in theUK. We're bringing online two new data -- two more data centers next year in France and Germany. And I'm really excited to talk about anotherinvestment we're making right here in the UK, which is something we've never talked about anywhere in the world before. So we're going toannounced it for the first time right here today. And it's really about creating a permanent home for Salesforce right here in the UK.

And when we look at our market share, our growth, our customer enthusiasm momentum we said, not only do are we in the UK for the long term,but we really want to put down roots. We want to create a world class briefing center to welcome you, to greet you, to educate you. And we havefound a tremendous opportunity to do that.

I'm sure that most of you here today in the audience are very familiar with Heron Tower which is where our customer offices are today. Well, we'redramatically expanding that and we're really thrilled to announce that Heron Tower is now becoming Salesforce Tower. And that's really excitingfor us.

So when you walk into that building, the sign will say Salesforce Tower. And we think this is huge. We think this is tremendous. We think that thissends a signal to the market about who we are as a company. Its sends a signal to the market about the seriousness and the strategic nature of thismarket to us, and also in a small way, it speaks to the fact that we have constantly -- well, something that we called beginners mind; that we'reconstantly thinking of new ways to communicate our message out into the world.

And our understanding is that this is the really the first time it's ever been done that in London, that a large skyscrapers is actually taking on acorporate name. So we're very excited about it and congratulations to all of our employees also who will be really in this fantastic new building.We welcome you to come and visit us right here.

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Now let's take a look at not what's just happening at Salesforce but what's happening in our industry. And this is what gets us really excited atSalesforce. Technology, the change in the technology that are happening in our world.

And we've been talking about the shift from mainframe to client server, to the Cloud, but there's something even more exciting happening. As wethink about what the Cloud makes possible. What the Cloud makes possible when you connect it with bandwidth like LTE and all of these devicesnow that are equipped with sensors and the ability to transmit information is now in a whole new world that we're calling or what many peoplecalled "The Internet of Things". This idea that's not just about a few million laptops or desktops connected to the internet but 75 billion plus devicesthat are all now talking to each other. What does this mean for our world when everything is mobile, connected, social and in the Cloud?

This has the potential to transform the business model of every company in the world. Now the obvious example would be if you're a companythat makes these types of devices or things, for example, if you have this Gear Fit device, if you're Samsung you're thinking not just about how doI make this device, but how do I create a network? How do I create a network or a service where my customers can access their data when theywant to? If they want to, they can share it, share it with their friends. They can collaborate around it.

It makes total sense for a Samsung to think about this new world and how it's going to transform their business model from just making devicesto really becoming in a way of service provider; in the same way that Salesforce is a service provider.

But you know something this is something that impacts every company. Because think about my gym or my fitness center that I participated, theydon't make devices. But wouldn't they benefit. Can't we all see a world where in five years or even sooner than that; where if I want to, I can sharethe information that's on this Gear Fit device with my fitness center. So that when I walk in the door all the machines and all the workout equipmentis calibrated to what I've been doing so it knows my exercise patterns. If I haven't been exercising much recently, maybe somewhere at door greetsme and says, "Would you look like to speak with a personal trainer? How can we help you? How can we get you back on track?"

So this really has the potential to transform the business model of every organization in the world. And it's up to us to think about what this couldmean for our business. How could this transform our business model whether we make devices or not frankly? Whatever business we're in we canleverage this information to create erratically different customer experience, erratically different business model.

And the key to thinking that through, the key to understanding that is to take the perspective of not thinking about things which is what we alllove to get wrapped around, oh, devices, the technology, the mobility, but thinking about it from the perspective of the people that these devicesand this technology touches, the people. It's all about people at the end of the day. And in this specific case, why are we in this room, is becauseof our customers.

Ladies and gentlemen, when we think beyond The Internet of Things, the internet of products, of these apps that we're putting on mobile devices,of post and tweets, and Facebook, and email, when we think beyond the things and think -- and understanding that behind every single one ofthese things is a customer relationship, then we have potential the starting point, the spring board to start to think about radical transformationin our business like that fitness club example that I was just talking about.

And ladies and gentlemen, what we're excited about Salesforce is not The Internet of Things, it's the internet of customers, it's this idea. It's thisidea that we can connect with our customers in a whole new way, that we can rethink our entire business model from the ground up, leveragingthis technology to revolutionize our organizations.

And we all know I think deep inside that if we don't this, if we don't tackle this, if my health club doesn't figure this out and figure how this leverageinformation from this device; then the health club down the street is going to figure it out and I'm going to go over there. And the first one to dothat, the first one to build that relationship with me, that personalized relationship where the service gets better, the machines gets smarter, theexperience gets better is going to win my loyalty for life.

And ladies and gentlemen, it's a race. It's a race to get to this new world. Because you see in this world everything is different. In the internet ofcustomers, I ran my life from my phone or from my watch, or from tablet, or from my device. Five billion people by 2017 will have a Smartphone,or a connected device, or smart watch some type of device that they can run their life from it.

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And it's not just the device. It's that this device is connected to my social network, to my profile, to who I am and knows who I'm on Facebook, orTweeter. And if I wanted to I can connect it to all the other devices in my life to create a highly personalized, relevant experience for me in theCloud. And I can control, I manage it, I decide which companies and organizations I want to be part of this experience for me.

It's a level of empowerment that we've never seen before in our world for the consumer and we have to respect that. We have to respect thiscustomer.

And we have to connect to this customer in a whole new way. We have to take every single employee touch point, sales, service and marketingand think about how do we bring them into this connected network? How do we bring our partners into this network? How do we bring our appsand products or the apps and products that are relevant to us even if we don't make them? How do we create vibrant passionate customercommunities where there's transparency and trust because that is the currency of this new world.

And how do we take these relationships that we've largely built on heroic individual effort where we rely on the superhuman employee that knowseverything about the customer, that does all the work, that does the research to something that leverages technology in a smarter way to createa holistic connected experience.

Or what if you are a company that doesn't even think of the word "customer"? What if you're a company that thinks of consumers today? And inyour world consumer is an anonymous person. Does this world apply to you? Well I would argue that in this new world, you can't just rely on abunch of disconnected touch points where if the consumer buys your product or maybe downloads your app or if you're a business walks intoyour store, or if you're sports team walks into your stadium and just have all this experience just be disconnected. This new world offers so muchmore potential than that. This new world offers the opportunity to create a journey. A journey where from the first point that I meet you, you learnsomething about me and you make that next step just a little bit smarter and you guide me from the mobile app into the store, into the stadium.

And when I walk into your stadium, you know that I've been accessing -- I've been connecting with other fans on your mobile community. Youknow what products I bought. You know the tickets I bought. You know the services I bought. And you're using in that in a way to make myexperience better.

You're offering me a discount when I get to the concession because I'm loyal to you. And if you can do that, you're going to win my heart, my mind,my trust forever.

And this is the opportunity for us in this new world and it's a race, it's a race. I think that we all feel it. We all know just like the first -- when we firstkind of got introduced to the internet and the people that acted quickly, the Amazon to the world, the Googles, the eBays, they really were ableto built tremendous market shares, change the game, reinvent business models. It's a race for us to get to get to this new world, to reach thisinternet of customers, to transform our business models.

And so the question we all have to ask ourselves is how will you reach the internet of customers?

Now, at Salesforce.com, we are a technology company. We have the luxury of having brilliant computer scientist, people that understand mobiletechnologies, understand connected devices, understand all this technology. But we know that most of our customers are not technology companies.

You are experts and leaders and visionaries in your business but now these new world new things are demanded of you. You have to understandmobile apps. You have to be able to create these experiences. You have to be able to connect to devices. You have to understand social networks.And how we're going to build these competencies? How are you going to get to this future if this is not what you've been doing for the last 5, 10,15, 20, 50, 100 years?

In fact, last night we had a customer dinner and we had John Lewis there, 150-year-old organization constantly trying to reinvent itself. How arewe all going to get to this new world?

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Well at Salesforce, we feel like it's our obligation, our tremendous honor and opportunity to be your partner to take you in this world, to take whatwe've learned our technology, our expertise, our point of view. And if you believe in this journey to be the platform to take you into this new world,to take you into the internet of customers, to make you successful and to do that, we've rebuild our entire technology stack to do that.

And this technology is called Salesforce1. It's a customer platform designed for this new world, for a mobile world, for a social world. It's of course,it's in the Cloud. It takes all of the investments that you've made in Salesforce whether you've been with us a year, 5 years, 10 years, or 15 years, itbrings all of that into the future with us, into the mobile world, into the internet of customer's world and gives you the capability to work with yourcustomers in this new world, to take whatever your dreams are for this new world to make it a reality.

We couldn't be more excited about it. We announced that Dreamforce. And the reception, the energy, the momentum behind has been spectacular.And I want you to get a feel for what is the potential of this technology. Let's take a look.

(Video Playing)


Well we're incredibly excited about Salesforce1. We believe this is the fastest path to your future to this internet of customers. And since we'velaunched Salesforce1, we've talked to a lot of customers about how they're using it. And we also get a lot questions from customers about, "Thistechnology is so broad, it can do so many things. What are the implications for my business? How do I get started? How do I think about Salesforce1?"

And after talking to a lot of customers I think we've come to really three key messages or key ideas around Salesforce1 that we want you to walkaway from the shell understanding.

First, that Salesforce1 is a mobile app and platform that will allow you to run your business from your phone. We talked about individuals, customersrunning we run our lives from our phone, we have our --we have our apps, we can really manage our entire life from our phone as individuals, butin our professional like it's not the same. Most of us on our mobile device today we're lucky if we have much more than a corporate email and abrowser to manage our work or relationships with our customers.

Well, Salesforce1 is exciting because as s mobile app and platform, it allows us to run our entire business from our phones. Yes, we can run oursales, our service, our marketing but much more than that. All of the power at the platform is now built right into Salesforce1 so we can leverageall of those custom applications. And the entire power of our ecosystem, that ecosystem I talked about with the 2000 plus applications, the 1.5million developers are now all part of the Salesforce1 platform. It's incredibly exciting for us. We can run our business from out phone. It's a huge,huge idea.

Number two, probably the heart of why we're here today is to connect with our customers in a whole new way. To reinvent our business model,to reinvent our customer relationships, to think the underway we've been doing sales and service and marketing, to think about what's the possibilityof the platform in the new world to create new customer relationships.

And also to create communities, community is a huge idea for us. We announced it here, last year, right here on the stage. And the reaction, theuptake, the tremendous momentum we've seen is just been incredible. We have, I would say, probably the best technology, the best momentumin the industry right now in this area.

And all together, by rebuilding these technologies for the Salesforce1 platform, we've created I think not only the industry-leading technology fortoday, but a technology that will take you, our customers, into the future for the next decade. It's really a strategic platform for however you wantto take your business, however you want to take your customer relationships and customer connections for the next 10 years.

And third, another huge idea that we didn't have on our radar when we were here a year ago is the idea of creating one-to-one journeys for eachcustomer. At Salesforce.com last year, we acquired the number one marketing automation technology in the world, number one marketing platformin the world ExactTarget.

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And ExactTarget is a platform that not only allows you to do all the standard marketing automation capabilities, but also has next generationcapabilities for you to create, highly sophisticated journeys.

So for example today, if you are using a PlayStation 4 from Sony and you are in the network, Sony is using the ExactTarget technology to guidebased on your behavior and activity on the network send you promotions, send you offers, guide your journey with them to build a deeperrelationship with them. It's all new stuff. It's all new technologies that's possible in this world and we're really excited about these three big ideas.Run your business from your phone, connect with your customers in a whole new way and creating one-to-one journeys to reach customer.

And to walk us through the first part of this, run your business from your phone we're really thrilled today to have our Senior Vice President SolutionsMarketing, Fergus Griffin. Fergus, let's see Salesforce1 mobile app and platform.

Fergus Griffin - Salesforce.com - SVP - Solutions Marketing

Thanks a lot, George. So at Dreamforce last year as George's mentioned, we launched Salesforce1 which is an app, a mobile app and platform forrunning your business from your phone and in this whole internet of customers.

And since Dreamforce last year fantastic companies like [Daily Mirror], [Groupon], [Trust] and Phillips and Stanley Black and Decker, have beenmaking this shift to running the business from the phone on Salesforce1.

And what's great to if you look at these are organizations and any company that adopting Salesforce1 right now is that it's great for every role inyour organization.

First of all, it's great for your employees as George has outlined. It's also great for our Salesforce partners whose app you all run at Salesforce. It'salso great for your admins and developers and finally it's great for how you can connect to your customers as George mentioned in completelynew ways.

But for right now, we're going to start and look at what Salesforce1 does for your employees. And it's all about being able to run your businessfrom your phone. And we have exciting news today here. We have a brand new version of our Salesforce1 mobile app coming out in our summerrelease and it's full of new functionality.

First of all, with our Salesforce1 app exchange partners, we have a whole new set of connectors that led you integrate backend legacy ERP systemsand service them in the Salesforce1 mobile app.

Second of all, this app is more connected than ever running on more mobile devices than ever. Of course it runs on Android and iOS iPhone devices.But it also now is available to run on Windows mobile browsers and beta support and also on good browsers and also on BlackBerry devices. Andnot only that, the app itself is full of brand new functionality over [30] new features including better offline access to your data, not just that beingable to drill down into your reports and dashboards to the lower level and account level right on your phone.

And finally, it's also about being able to access, as George mentioned, all of your communities now in the Salesforce1 mobile app can be accessedright there on your phone. Something we're really excited about.

Okay, that's great for employees. What about our Salesforce partners? Whereas, George mentioned, our app exchange is basically the largestenterprise app ecosystem in the world and it's going completely mobile with Salesforce1. That means our partners are able to rollout their appsin the Salesforce1 mobile application and you can see great partners up here like Apttus, DocuSign, Evernote, Dropbox, Box, the list goes on,LinkedIn, these are all examples of partners that are now rolling out their apps within the Salesforce1 mobile application. Great momentum, a reallythriving ecosystem that really is exciting for us.

Now, let's talk about your admins and developers, great functionality here as well as part of Salesforce1. First of all, for any admins here in theaudience, you can completely customize the Salesforce1 mobile app in terms of branding and also the functionality within it.

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Not just that, for any developers here in the audience, with Salesforce1, there're 10 times the API coverage with the new Salesforce1 platform. It'sbasically a green light to develop any mobile connected app you want on Salesforce1. We've also brand new functionality with what we calledCanvass Applications, the ability to easily drop in legacy apps right into the Salesforce1 mobile app.

And finally, one of the things that's most popular by Salesforce1, if you've done any past development work on Salesforce, say you've built customobjects, custom apps maybe written apex code or even built visual force apps, all of that is brought forward and with visual Salesforce1, that's thetechnology that's brings all of your visual force apps forward into this future of the internet of customers.

Okay, that's great for admins and developers. Finally, what about connecting to your customers in a completely new way with Salesforce1? Wellwe've also news here on this front we're announcing a brand new Heroku package for connected customer apps. That means, you can build thosecustomers facing engaged in mobile apps that are connected to your backend business processes way more easily.

In addition with ExactTarget fuel, you can go to one-to-one marketing journeys that George talked about to connect with your prospects and yourcustomers on whatever device they're using.

And finally, George talked about how excited we are about the uptake in the momentum in our community's technology, that's why the greatcompanies like BSkyB and HP are rolling at their communities -- on our community platform. That includes our own customer community by theway with now over a million members.

And the most exciting thing here about this is that all of these communities now will be accessible with the latest version of the Salesforce1 mobileapp due out in the summer, really exciting for us, Salesforce1communities, incredible innovation going mobile with Salesforce1.

Now, we've covered an outlined of everything that Salesforce1 includes. Let's see what happens when you put it all together. Let's go top to thebottom and see what this customer platform includes.

First of all, left to right at the top, it includes all of our industry-leading CRM functionality for sales, service, marketing, all our app exchange appsand your custom apps too. You can deliver that functionality through the Salesforce1 mobile app or surround it with community technology on acommunity's platform.

That sits on our APIs which plug into our Salesforce1 platform which includes Force for employee apps, Heroku for customer apps and ExactTargetfor those one-to-one marketing journeys. Of course, it's all Cloud, social, mobile and connected.

Now that I've given a quick outline of everything that it includes, let's switch over the demonstration and take a closer look. And I want to justintroduce our brilliant demo team over here on the corner led by [Alex]. All our demos are live here today at all our events.

Hi, Alex, let's start this up. Let's start with the Salesforce1 mobile application. And here we have it running on the iPhone. And one thing that's reallyinteresting right off the bat and I mentioned that we've got increased support for different devices. So let's show the other devices we've gotrunning on right now guys. Let's show for example that is running an android up here. It's also running on the Windows mobile browser just togive you a sense of the breadth of how relevant this can be no matter what the devices your organization are using.

For this demo, we're going to use the iPhone just to keep it simple. Let's put the other devices aside for a second.

This is the Salesforce1 mobile app and this is our first time showing the new version that will be out summer, so you guys are seeing it for the firsttime. Let's tap on the left-hand navigation and see what it can do. Well, we're talking about running your business from your phone let's look at allthe functionality that's at your fingertips.

First of all, all of our industry-leading CRM, look on the left-hand navigation. You might only be used to accessing this functionality in your desktops,in your laptops today but it's all automatically on the phone now, contacts, accounts, opportunities, customer service cases, campaigns, all hereon the phone. You didn't have to do anything. It just shows up.

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Scroll down a bit further, you can see custom apps you might have built in the past. Even partner apps, you can see them listed here. And we'll talkmore about those in a moment.

And now, let's scroll back up here, you can also see we've got some brand new functionality here. We talked about communities and the newmobile app, you'll be able to access your communities right on your phone just like Alex is showing us. Let's tap on our own success community.This could be anyone of your partner or customer communities you can access right from Salesforce1 mobile app. Just a quick example of what'scoming in the summer.

Let's go back to our navigation. In this demonstration, I'm in the role of a sales rep. And as we all know, sales reps always want to know where theystand on their quota. So let's tap into our new dashboards here in Salesforce1 mobile app. And you can see now that everything I need to knowabout where I stand as a sales rep is here. I can see my quota, how am I doing so far. Where all of my leads coming from and my territory?

I swipe again to the left, how is the sales pipeline looking for me? And here's what's brand new. I can drill into the dashboard and get right downto the low level of the accounts. I want to see exactly where I stand on these accounts? Am I going to make my quota? Am I going to beat it? I'mdropping right down to the account level right in the application.

Here's my account. I'm looking at the company named Alpine Partners. All the info here on the phone. Let's swipe to the left. I can see in this casefor example how they're using the Salesforce service. I can see how much are using mobile, their daily transactions.

By the way, all of these are delivered using visual force cards that's a technology that brings all of your visual force forward unto the mobile device.

Hey, we're not done. This is great at the account level, but I also have all the supporting info for the account contacts, activity history, opportunities,cases, contracts all here on the phone. Just imagine how much more productive if every one of your sales people instantly had this instantly intheir hands.

Okay, George talked about running your business from your phone and this is great for a lot CRM functionality in custom apps. But we know thatjust about every company in here has other systems that they probably invested in. How do you get to those? Let's scroll down, Alex. What else isin here?

Oh, look at this. Here is a legacy ERP system that I haven't seen in awhile, right? And we're hoping to get some value out of it in service to the mobilephone. What if I wanted to access those purchase orders and see what's going on with them? These are all the purchase orders for this account.Let's tap into them.

Note the way I'm not leaving with the Salesforce1 mobile app. I can go to this mobile app and get to everything. And not that just, you might say,"This is great. How do you really bring this purchase order to life?" Let's say this purchase order list, lists licenses I provisioned to different customers,what if I wanted to see where those licenses are now active? Let's see that Alex.

Now, I'm really bringing this PL to life and I can see exactly where they've been deployed. Adding that extra level of value on top of a legacyapplication you have using the Salesforce1 on platform plugged into the Salesforce1 mobile app.

Okay, we've covered a lot of ground here so far. I'm going to switch gear as we've talked about employees. Now, let's switch over and talk aboutSalesforce partners.

Now for Salesforce partners we mentioned that we've got the largest enterprise app ecosystem in the world going completely mobile at Salesforce1.And you can see here in the mobile app, we're really excited because all of our partners are rolling at their apps in the mobile application.

Take a look at here, Kamandi for ERP in the cloud, Servicemaxx for field service in the cloud and Dropbox right here all on your phone. It's not justthose guys. Let's swipe and see what else is in here. Evernote for taking notes and attaching them to your Salesforce opportunities or accounts, it's

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also, let's take a look here, we swipe to the left again, Box, another great example. Here I'm sharing your enterprise files and attaching them withinthe Salesforce system.

And the last here but not the least, DocuSign, E-signatures in the cloud attached right within the Salesforce1 mobile app right on your phone.

You can probably see why we're so excited here. These are all examples of apps you can use from our partners to deliver more value right on topof the Salesforce1 platform, deliver them through the mobile app to your employees so you can run your business from your phone.

Okay. Let's take a break for a second here. We're covering a lot of ground. We've talked about your employees. Now, we talked about Salesforcepartners and what they're doing on Salesforce1. Now, let's talk about this is one my favorite parts here, let's talk about admins and developers.

Quick show of hands, have we any admins or developers in the audience here today? Okay, quite a few actually, great. And let's talk about what'sgreat for admins.

Now, to start with, I want to draw your attention to the bottom right-hand corner of the screen. That little blue plus button, we call the "Publisher."And the Publisher is where you can take any business action you want from within the Salesforce1 mobile app. Let's tap on it.

You bring it up and you can see you can do anything you want from the Publisher. You can post some things in the Salesforce, but you can alsocreate a new task on an account, create a contact, add a new prospect, create an opportunity. Let's swipe to the left, what else is in here?

Those partners I've mentioned can also place actions here in the Publisher so you can access them instantly from the blue plus button. And one ofthe most exciting things from you all, think of what you would like to put in the Publisher for your employees. Just think for a second, if you couldjust think of those killer apps that you want people to be able to access or those things you want me to be able to do to really run your businessfrom your phone what would you put there?

Because you can put anything you want there, any custom action. And it's not an accident that we left the bottom-right hand one empty. That'sthe imagination action where you think about you would put there. But we're going to go one better right now. We're going to show you what itlooks like to add an action to the Publisher in a couple seconds.

And before we do it just imagine how you would do this today if you wanted to rollout an action to all of your employees and all the mobile devicesthat you might be supporting. How much effort would that take? We're going to show how you do it with Salesforce1 in the couple of seconds.

Okay, Alex to do this let's bring up the Admin screen on the left-hand side here as well. Please? And this is the Admin screen from managing themenu in the Salesforce1 publisher that we just saw a second ago. And let me just to orient everyone here, we've got a set of different actions wecould add. We're dragging in the "create new purchase order" action.

And watch the bottom right-hand side of the mobile phone when Alex re-accesses is the menu. Watch that empty action. He's going to go backin the second. There it is. Create purchase order. By the way, this will just run in any of the phones I've mentioned whether it's an android or whetherit's a windows mobile browser or a [good] browser. You've just rolled out a brand new action to every employee in your company.

Let's tap at it Alex, let see what it does. Trade a purchase order. In this case we've got a set of POs already existing I can grab which everyone I want.Let's just select one and I go submit it to my supplier for fulfillment. Just an example of what it looks like to roll at something super quick to all youremployees, so your all organization can really get to that point of running their business form the phone.

Okay, we're done for Admins, it's even more goodness here. We thought we would go on better again and say, what would it look like for one ofour customers?

So we took an example. We took the example of Virgin America. Virgin America, of course the sister airline to Virgin Atlantic here in the UK and wesaid let's show what it looks like when you step in the shoes of a Virgin American employee. We've gone on to their phone now, let's tap on the

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Salesforce1 mobile app, color code it for their color scheme. Look in the bottom right-hand corner, it's not a blue plus anymore. It's a little Virginplane on the red background, let's tap on that.

Here's the punch line, what does Virgin America need to do to run its business from its phone? What do their employees need to have at theirfingertips? You can see all the examples up here if any of you have flown with Virgin America, you know it's awesome airline whether it's contactingthe flight team, logging maintenance requests or upgrading their loyal passenger to the first class. They could put any action they want here andany organization in this room here can do the same all from Salesforce1 right in the Publisher.

Okay, that's Admins, more to come here on developers. Let's talks about developers. I mentioned 10 times the API coverage for developers. Whatdoes that mean? Will it means developers can build those killer applications first of all for your employees. Here's one the Caterpillar Tilt. Theywanted to connect all their employees to all their connected bulldozer machines, products in the field. They did it on Salesforce1 APIs and theSalesforce1 Platform.

Next up, Vodafone, wanted to connect their 90,000 employees to their corporate events calendar for the year. Let every employee manage theirschedule and attendance right from their phone, did on the Salesforce1 platform and APIs. Last but not the least, ADP, ADP an awesome company.They wanted to be able transform every one of their sales people to be mobile and able to sell no matter where they were right from their phoneand they rolled it out on the Salesforce1 platform using our APIs. Three very good examples for what developers can do for your employees.

What about for your customers? Let's talk about for your customers. Great examples here, Sky Tickets, connecting with some of the most passionatesports fans communities all around the world, enabling those fans to get tickets to their favorite events right on the phone, all built on Salesforce1.

Next example, Nest, a completely disruptive company completely transforming the home automation space with their connected thermostatsand smoke detectors launching in the UK this week rolling out their award-winning customer service on Salesforce1 to every mobile device.

And finally, Red Bull, connecting with their customers and passionate music fans, connecting them with up and coming live bands and their liveshows in the neighborhood near them right on their mobile phone. All great examples, of what it looks like to connect with your customers in awhole new way using a Salesforce1 Platform.

Okay, we've covered a lot here today. We've talked about how Salesforce1 is great for your employees, for your partners, for your Admins anddevelopers and also for connecting with your customers. There's one more thing we want to do. You've heard about this idea of running yourbusiness from your phone. And George mentioned how the internet of customers just about everything is on the network, for us phones are onthe network, cars are on the network, toothbrushes are on the network, fridges are on the network, TVs are on the network, you name it.

There're even drones on the network, drones. So we thought we're in London and maybe we should something special. What if from the Salesforce1mobile application, we can launch the Salesforce1 drone here in the Excel Center and take a photo of this great audience because this could beone of the biggest selfies ever taken actually.

We're going to do it right now, guys. Let's bring up the Salesforce1 mobile app and the drone application here on the screen. You can see herewe're going to launch a Salesforce1 drone here behind me and get ready to say, hello London and cheese everybody. This is going to get tweetedon over the social web, there it goes, one of the biggest ever selfies taken with Salesforce1.

Thanks, guys, the Salesforce1 drone launched by the Salesforce1 mobile app. You can see no matter what industry you're in, no matter what itlooks like for you to connect in your customers, you can run any aspect of your entire business from your phone with Salesforce1. George, back toyou.


Thanks, Fergus. That is tremendous, really exciting technology. And we are so thrilled about the impact that's having on your customers as well asour partners. And partners are a huge part of what's happening with Salesforce1. And we have today one of our great partners, FinancialForce and

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the CEO of FinancialForce, Jeremy Roche, right here to talk about how Salesforce1 is impacting his business. Jeremy, welcome to the Salesforce1World Tour.

Jeremy Roche - FinancialForce.com - CEO, President

Thank you, George.


Let's give him a round of applause. Now, Jeremy how long have you been a partner of Salesforce1?


Since 2007, George. I had to think that.


Okay, 2007. So you been a partner for seven years, you obviously know the platform inside out. What is Salesforce1 doing for FinancialForce? Andactually for the audience why don't you tell the audience what FinancialForce is all about. And then talk a little bit how Salesforce1 is transformingthe way you think about our platform?


So FinancialForce build back office applications on the Salesforce1 platform right from financial management through billing, managing professionalservices teams, supply chain and now human capital management as well. And I should say George as well, although we are now headquarteredin San Francisco, FinancialForce is actually born in UK in Harrogate.


Fantastic.


So Salesforce1 has just made a massive difference. When we set out to build a new ELP application, we didn't want to build your grandfather's ELP.We wanted to create a new way for people who were typically locked in the back office to be able to take part both in the business and in a waythat they could connect with that customers because for us the customer journeys takes beyond the sales, the marketing and the service partthrough into the invoicing, the delivery of the projects, the goods and services.

So we allow the back office to connect to the front office in new ways and we also allow the back office to connect with customers in whole newways.


That's amazing. So it's interesting because obviously everyone here in this audience has thought of Salesforce as we are a CRM company, a frontoffice company if you will. But you've taken our platform and you've built basically -- your building toward ERP.

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Absolutely.


On our platform.


And the real difference for us is you're front office company and that allowed us to build the back office in a whole front office [phasing] way. Andit's never been done before.


So how does the shift to mobile, social connected devices, how is that impacting FinancialForce and how is Salesforce1 bring you into the future?


So we can see now our customers our running their entire businesses on your applications, on our applications on the Salesforce1 Platform fromwhatever devices they've got, wherever they are in the world and wherever they sit in the organization. That's really important to us. The personthat was once locked in the back office is now connected with the customer not just the front office.


Fantastic, Jeremy. Really exciting. Thanks for being here.


Thank you, George.


So one exciting story and we are seeing a tremendous potential to run our business from our phone. It's a big idea. And I meet with customers allthe time. And I have to say that's there's not a single CEO, CIO, CFO I meet that when I show them the power of Salesforce1, the ability to havecommand and patrol of their entire business right from the palm of their hand they're just saying, "I need that for my business right now."

And we just launched it at Dreamforce and it's already having tremendous momentum and adoption in the marketplace. But we want to talk nowabout the implications for our applications for the Sales Cloud, for the Service Cloud, for our Platform and for communities.

And to walk us through that, I'd like to welcome to the Salesforce1 World Tour, Jody Kohner. Jody, take it away.

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Jody Kohner - Salesforce.com - Sr. Director - Competitive Marketing

Good morning . I am so excited to be here with you today to talk about some of our amazing customer success. Now, what you're going to see upon the screen here is the three core Magic Quadrants for Gartner.

Gartner has this amazing Magic Quadrants, right? We all rely on them. We all go to them as our go to things. And what happens here is if you haveyour 007 X-ray goggles, this would be an excellent time to pull them out because that is in fact Salesforce. In the leadership position for each, theSalesforce automation, the customer engagement center and the platform as a service, that is amazing, right?

Come on. That's amazing. All right, thank you. More important that our success though is yours and you, you are coming to us in droves, telling usabout how you are moving the needle in every major KPI in every department. Your sales revenues are up 32%. Thanks to our Sales Cloud. Yourcustomer satisfaction rates are up 40%. Thanks to our Service Cloud.

And let's be real, we all know that speed is the new currency of business. And thanks to our platform, you can now deploy custom mobile applications52% faster. That is incredible. And yet even that is not enough, right? Because we know that you look to us for innovation. You are relying on us topush our products forward so that you can continue to differentiate your businesses and your unique industries.

And that is why we introduced the Salesforce1 Customer Platform.

Now let me assure you, as someone on the inside, this was no easy fit. We have to rewrite of all of our core applications. But we did it because weknew how important it was for you, for you to be able to sell as a team, to collaborate across your entire organization that you had to be able todo this, to sell and to service your customers from absolutely any mobile device. And we are personally very big fans of extraordinary customerexperiences especially when you can put them right in the palm of your customer's hand.

And last but certainly not the least we just saw this opportunity. We just saw this opportunity of what if we could bring your customers and yourpartners and your employees and we could just bring them together and put them in one community where everyone is aligned around the sameinformation and everyone is working together to move your business forward.

So one of my personal favorite customers is Stanley Black & Decker and I love them for a lot of reasons not the least of which is because they useour Sales Cloud, they use our Service Cloud, they use our platform and our community products. So why don't we take a look at some of the reallycool things that they're doing to differentiate their business.

Let's go to the demo. So what you're seeing here is [Nicole's] iPhone. Now Nicole is a sales rep at Stanley Black & Decker and like a good sales rep,what does she start her day doing? Come on, you got it. She goes to the Salesforce1 mobile app. That's right. Okay, so she's in her Salesforce1mobile app and if she scrolls down, you can see that she's got her feed.

This is everything that is important to Nicole. Her unique view of the business it's all being served up to her. If she's swipes to the right, now whatyou're going to see are all of the applications that Nicole would have access to back on her desk.

Think about that for a second. Nicole is just as productive on her phone as she is with the office. And this isn't just for standard applications, this isfor all of her custom applications as well. So for example, let's take a look at that Today App. Now this one is one of my personal favorite.

This allows you to marry your calendar with your CRM data. So you do no longer have to toggle back and forth between your calendar, your contactsand your opportunities. It's all together. So when she looks at her today, she can see at 1 pm she's got that appointment with the Pitstop and shecan click in there and immediately have access to Chris Palmer's contact record.

She opens it up. She sees his contact information, any note she has on him. She can also click right into the opportunities. So she can get fresh uphere, what was the stage was deal is, how much was it worth. And really cool, she can also click in there and she can see all of the products that hehas actually already ordered from her. Very cool.

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So she's ready. She's going to go in. She's going to nail this deal. So she goes in and she sits with Chris and what happens when she sits with Chris,what happens when we sit with all of our customers, right? They've got questions. They've got concerns. They heard the competition was doingsomething different. Does any of this worry, Nicole? No, because she knows that Stanley Black & Decker absolutely has her back, right?

They have built their entire product catalog as custom mobile application. So as she's sitting with Chris and he brings up this mentor touch device,no problem, she just weeps out her iPad. Well because we are in the multi device world, right? This has to work on every device.

So she's sitting there with Chris and they go through and she clicks into the Mac tools, she scrolls down, she finds the mentor touch device. Chrisis just enamored with her and he says, "Yes, I must have this." Now right here, in this custom mobile application, she can immediately just add thisdirectly into the opportunity. Cool.

So now she and Chris are going to review all of the tools there in this order. And at about this point in time if we were in old world this is exactlywhen Nicole would go back to the find and file a whole slew of paperwork. But Stanley Black & Decker wants deals closing faster than that.

And so she simply goes and you can see that Stanley Black & Decker has built a custom signature object right on the opportunity record. So shegets Chris' signature bada bing, bada boom, the deal is done. Amazing.

I mean wouldn't it be great if all of our sales were that easy? They can be. Okay. Let's switch seats for a second now. Let's take a look at exactly whatStanley Black & Decker is doing to provide extraordinary customer experiences. I'm going to introduce you to my [Mike]. Mike is an employee atthe Pitstop. He's been the benefactor of all these amazing tools that Chris has been buying.

And what you can see now is Mike is like really impassioned by his impact [wrench]. His problem however is he thinks that that wrenches batteryis just dying out a little too soon. Now, what do you think? Do you think Mike is walking around with a big manual in his back pocket? No, you don't.That's good. But what he does have in his back pocket is his phone, his phone. His got his phone.

Okay. So he pulls up his phone, he goes into his dual app and there he can see all of the tools that he uses. So here is this great wrench and he cansee the battery life. And he can see how much they use it on a monthly basis, but most important to Mike is that question mark, all right? Becausehe's going to hit that question mark and it's immediately going to take him right into a self-service community.

Here, Mike can enter in his question and automagically this is my new favorite word, automagically. Automagically discussions and articles thatare happening about this wrench are immediately being served up to him. So he clicks into that second one and he is actually pretty thrilled tofind out that this is a video because Mike is really not into reading manuals. And he watches this video. He gets some new ideas as to how he canuse this wrench. But you know what, still didn't solve the battery issue.

That's okay. He can take matters into his own hands. So he goes out to the community, he posts his question and I he says, "I just want to makesure that I get answers about my specific wrench," so he takes a picture of the wrench, attaches it to the case, sends it on out there into the etherand he's going to wait for somebody to answer this question for him, cool.

Now while this is happening and while we're waiting for Mike to get his question answered let's remember that Stanley Black & Decker is also aService Cloud user. So let's take a look at what this looks like back at Stanley Black & Decker.

This is [Sam's] agent console. Sam is a customer service agent for Stanley Black & Decker. And these are all of the cases that Sam is working. Nowon the right there, you can see that they're coming in from a whole lot of different channels. They're coming from social. They're coming frommobile. They're coming from email.

If he goes up to that top one, you can see that that is actually Mike's case. So he opens it up. Now what's really great about this for Sam is that Samhas a 360 degree view of Mike. He can see his contact information. He can see the products that he's order.

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But most importantly for this exact moment in time he can see everything that Mike has already done to try to solve this problem for himself, okay?And as he's reading into everything that Mike does as done, he already realizes he's got no clue how to help Mike. But that's okay, because againStanley Black & Decker has his back.

What you're seeing on the right there is our Predictive Intelligence Tool. And again, automagically similar cases, similar articles to this exact samecustomer issue are being serve up to Sam. So he can click in on that case and he can open it up and now he can see the exact article that helpedanother customer with the exact same problem. Incredible. This is exactly what he needed. So he goes ahead and he attaches that article directlyto the case and he sends it on out to Mike.

In the meanwhile, he reads up on it. He learned you can't get dust in the barrel or it kills the battery. And now he's smarter. He's learning. He'sgetting better at his job and he's better to quickly and efficiently solve the next customer's problem.

Incredible. So let's go back to our buddy, Mike. And what we're going to see is how Mike is actually doing in trying to resolve this issue. Look atthat, it's real live Mike, amazing. Okay, well it looks to be like real live Mike is getting real live stress, so that battery must be about ready to die.

So Mike is going to go to his phone and he's going to see if anybody out there in the community was able to answer his question. And he goes inand boom! Right there, right in front of him he is able to pull up the exact article that has the picture in everything of exactly how to solve this deal.Isn't that incredible? It's amazing.

All right. You're not impressed. Guess what? I get that. Because you know what, we have all been in that situation. And when we get to that point,you know what we want? We want a human being. We want somebody to just come and show me exactly what I need to do to save this wrench.Am I right?

Okay, who wants to see what would happen if I hit that SOS button. Come on, you want to see it? All right let's hit that SOS button. Now what'shappening right now is we are launching a one-on-one video call directly with Mike. And that is coming up directly in Sam's agent console.

For the purposes of this I am going to go ahead. And I am going to play the role of our buddy, Sam. Hey, Mike. How are you doing there? Did youget the article I've send you?


Yes, Jody. But I just don't understand it. It's too complicated.


I know, you're not a fan manuals, are you?


No. Not at all.


I can totally help you, here. Now what I want you to know is I can actually see your screen right now. And what I see is that my big head is coveringthe important part of the diagram. So what I want you to do is I want you to pull the screen right over here to this X I just draw. Can you do that?Maybe, give it try, all you have to do is click that little video and drag it down to that right. Okay.

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Wow. That is easy.


It's kind of cool.


Yes.


I mean it just move right around like that. Amazing. All right. Now, here's what I want you to do. I want you to go ahead and I want you to undothis part. You're going to have to like really put some muscles into it though, Mike. It's a little bit sticky. Can you do it?


Yes. That's done. Both are open.


Okay. Great. Now what you've done is you've exposed this barrel. And I'm willing to bet there's a whole lot of gunk and dust in there.


Yes.


Can you clean that out for me?


All out.


All right. Did you get -- now try to put it back together and let see if it works.


Wow, it works.

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Amazing. Amazing. Okay. Amazing, right?


Yes.


Okay, Mike. This is your big moment, Mike. I want you to give a big cheerio out to London.


Cheerio, London.


All right, all right. And that ladies and gentlemen, that is customer service in the internet of customers. Back to you, George.


Thanks, Jody. Perfect job and she is amazing. I think you can see why we don't start the show at her because if we did, none of us could follow herat all. So, great job, what a terrific demo.

We're so excited about the possibilities of the technology. And Jody talked a little about all the [form] factors. And we're learning that every daynew ideas in what we can do to the technology. In fact, I want to show you the (inaudible) and pull up that even on the new device here, the(inaudible) that we need to figure out how to put Salesforce1 right on the device. So, you can see [Arlene Lewis] (inaudible) the Salesforce1, oh, apretty good job. Obviously (inaudible). But it is [an amazing] technology

We are really excited to of course take this technology and think about how it can transform businesses. And we just saw an example and a demoof what possible for Stanley Black & Decker, but we think it would be even better to hear the story from their perspective. And then, have aconversation with one of their executive, so let's hear the story.

(Video Playing)


We are really lucky to have with us today, Iain Downton, who is the Director of IT for EMEA for Stanley Black & Decker, let's welcome Iain.

So, what we saw in that video is tremendously exciting, can you talk a little bit about your strategy for their internet of customers and what doesit mean for Stanley Black and Decker?

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Iain Downton - Stanley Black & Decker - Director - Global CRM

Sure. I mean, I think I'm like many people in Stanley Black & Decker we're [maybe a bit skeptical] about the advantages of having a device on yourphone that shows you when your batteries are dying on the power tool. We think is that a gimmick or is that something that is really going to beuseful, but what we found is there are real true applications out there.

We found new (inaudible) across many divisions now where through our end users, if you're a tradesman whose job is using that power tool everyhour of the day, that's critical to know that that power tools is ready to go in the right place powered up. If you can see that on your mobile app,yes that really changes your life. And so, we're getting applications now across the board where it should make a real difference to our customersand really exciting them.

So, I've certainly gone from skeptic to somebody who is a real advocate of seeing this technology and seeing how we can develop it in the future.


Fantastic. How is Salesforce and Salesforce1 playing a part or playing a role in that strategy?


Sure. I mean, Salesforce is really the platform that enables us to support a number of different initiatives. And you should have seen a number ofthem on the video there and we continue to build on that. I'd love to say that we had the best in class service that you saw in the video there acrossall our divisions, we're not quite there yet.

So, one of our teams' role is really to take that best practice and roll it out across an organization and they can continue to innovate and get thoseas [Joana] said, "the genius tools in our peoples hands in the future", which we're already [excited to figure a plan] for and get to that point.


The possibilities are really endless for you where we couldn't be more excited to see your progress and to continue the journey with you. Thankyou, Iain.


Okay. Thank you.


Okay. Thank you so much. Well, the third and final leg of our journey with Salesforce1 this morning is all about marketing, the Salesforce1 ExactTargetmarketing cloud. When we did this acquisition a year ago it was because we heard from you, our customers, that you're terrific in sales, you'reterrific in service, but we need you to support us in marketing.

And we went out, we found the absolute best technology, the best company in the world for this. We're so thrilled to have them a part of theSalesforce family and they are just doing tremendous things. Their technologies powering some of the most sophisticated journeys for some ofthe most important companies in the world including Sony. And what we're doing with Sony, I think is truly the -- showing us the future on what'spossible especially in creating these one-to-one journeys. And I want to share with you now a little about what we're doing with them. Let's takea look.

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(Video Playing)


I love that video because one of the subtle things on that video is that an organization like Sony that you would traditionally think would call itscustomers consumers actually uses the term customer in that video, which I think it's really -- it's a subtle thing, but I think it really points us to thefuture.

And I love this technology and I love this company because when we acquired this company, we not only got world-class technology, we got worldclass people. We got people that are culturally aligned with us, they care about customers the same way that we do. And I'm so thrilled now tobring a board and introduce our Head of ExactTarget for EMEA, Paul Smith. To talk about the ExactTarget marketing cloud, Paul take it away.

Paul Smith - Salesforce ExactTarget - General Manager

Thank you, George. And also thank you Sony for that amazing video. And I have the opportunity to work first hand with some of that team at Sony.And everything they do is about putting the customer first. And as result they are taking those customers on some outstanding journeys.

Now, I'm excited to be here to today. I'm excited to show you the ExactTarget marketing cloud for the first time here at Salesforce1 London. I'malso excited because there has never been a better time to be in marketing ever. If you think back everything you've seen this morning, the internetof the customers, connected products, connected applications, connected services, the market sits at the center of that and can create someamazing experiences as they orchestrate journeys through this new landscape, it's just a phenomenal opportunity.

Now, I'm going to date myself here, I began my career in 1994 at Procter & Gamble. Back then and Procter & Gamble, right, it's a power house ofglobal marketing, it's created some of the largest global brands and back then for me, multi-channel was TV, print, billboards like you see up there,little bit of radio. In [hindsight actually], it was really easy, but incredible limited. [It] was fragmented, it was a broadcast technology, it wasone-to-many. We did not have a single view of the customer.

Now, we have the opportunity to create seamless one-to-one customer journeys. And if you think back to what [Darren] was saying in our video,our customers actually expect us to deliver those one-to-one customer journeys. And one of the key enablers that is driving this move to one-to-onecustomer journeys on incredible scale is the smart phone. Now I downloaded my first application in 2009, it was a telegraph media application. Ithink it was the first news application for iPhone out in the UK.

Since, then, I now run my business from my smart phone, I organize my travel from it, my hotels from it, I use it for banking. I even have an app thatconfigures the suspension settings on my mountain bike. Now, that last bit might be a little bit too far, but it is genuinely the dashboard to my life.And as marketers, we've got to understand how we take advantage of that, how we take advantage of that and how do we would take advantageof this internet of customers.

And what we've done with the ExactTarget marketing cloud is Salesforce has made some very, very big bet. We have bet big in marketing. We havebrought together best in class email, best in class mobile, best in class social with Radian6, [bodymediasocial.com], best in class personalized weball connected into one single platform giving you a single view of the customer connected to a common set of data, analytics and automation.

And now, the other key thing where you want to create this "the" customer platform for one-to-one journeys is you need scale, you need anincredible scale. And with the ExactTarget marketing cloud, we process a billion transactions a day, a billion. So, whether that is an email, a tweet,a Facebook post, a mobile [message], we process a billion transactions a day. And if you think about it and you look it solve our customers alongthe bottom there, by definition creating one-to-one customer journeys is an endeavor of scale. If you are Sony, you need scale. If you are Burberry,you need scale. If you're a Unilever and you have a 150 million customer interactions a day, you need incredible scale. And the ExactTarget marketingcloud has an unparalleled level of scale.

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Now in my role, I get to travel around Europe and see marketers of all different shapes, flavors, sizes from all different companies and I hear threethings time and time again that are kind of like the key needs for these marketers, right.

One is how do I build a single view of my customer from all this disparate data sources from my email, from other application and services, howdo I get the single view of my customer? And when I have this single view of my customer, how can I start to manage craft and orchestrate customerjourneys in this new world? And then, when I'm delivering those customer journeys, how can I ensure that the content that my customers arereceiving as they walk their way through that journey is optimized at every step of the way for the channel, the device where they happen to beengaging in that journey with me?

Now, if you can do this, you achieve incredible levels of customer experience, customer satisfaction and ultimately business success. And there aresome organizations out there that are absolutely killing it and if your organization isn't getting to grips with these three things, you've absolutelyneed to.

Now, you would have seen some hints from that video that Sony is absolutely one of these organizations. They have taken these three key thingsto heart and they are killing it. So, I wanted to go and dive deeper now and to what Sony are doing, so let's go take a look at the demo.

So, we start in Salesforce1, here's my feed, here is why I as marketer Sony going to be interacting with the number of my colleagues. We're goingto come back to that in a moment because first what I want to do is look at some of the applications that I used to run my business as a marketer.We're diving here into the ExactTarget pulse application. This is where I can keep in contact with all of my email campaigns, my mobile pushcampaigns, some keys social statistics. And it's all linked back to the objectives that I've set as a marketer at Sony.

And you can see here, it's all green right? Sony PlayStation 4 is a phenomenally effective launch. It's all in the green, they're doing well. But theteam wants to do better. They want to keep pushing those targets and pushing those numbers. And the secret to great marketing is testing,learning, iterating, improving. So, let's go ahead and look at one of the ideas here from one of my colleagues, [Chris].

Now, what Chris wants to do is he wants to create a new customer journey targeting racing gamers who win a trophy in-game. And he wants todrive some interaction around winning that trophy and use that interaction to encourage them to preorder the new Sony drive (inaudible) game,that's coming out later this year. And remember the PlayStation 4 is an incredible connected device. So when as a gamer, you achieve a milestonein-game like winning a trophy, the ExactTarget marketing cloud knows about that, is aware that, we can take some actions.

So, this is a great idea. And the challenge is, the world of marketing is full of great ideas of white boards, how are we going to turn those ideas intoa reality and do that very, very quickly. So, we are going to go and jump in to the ExactTarget marketing cloud and do that live now.

Okay, so here I am, here is the ExactTarget marketing cloud, here is where I would engaged with my best in class email, mobile, social, web againall connected into a single common view the customer, one single platform with the consistency of data, analytics and automation.

I want to jump into Journey Builder now and what I see here is a map, what I see here in Sony is a map of all my customer data and all of the journeysthat I'm taking my customers are on. And if you are a Sony PlayStation gamer, a number of the people here in this room will be part of these cohorts,these groups, [you'll be in this] as map. For disclosure, I blame my daughter, but I am actually one of the Angry Birds, Star Wars players, I'm one ofthe 5.1 million over there, but what Chris is interested in is racing gamers.

So, we are going to go ahead and we going to break out our population racing gamers. And now, what we want to do once we have that populationof racing gamers is, we want to stimulate some interaction with them. And remember the trigger that we want to use to go and stimulate thisinteraction is winning that in-game trophy.

So, we're going to go ahead and where going to set that as a trigger now. And once I have that trigger and I've got my population of racing gamers,I'm going to divide that population into two parts. I'm going to find those that have downloaded the Sony PlayStation application and for them,I'm going to configure a rich push notification. And if like me, you enable push notifications on the apps and services that you use a lot, that's whatthose folks are going to receive in this campaign. And for the others, we're going to send them an email.

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Very easily, very quickly configured and you can already see our map is taking shape here. We've gone from the white board through reality very,very quickly.

Now, I want to pause for a moment here because as a marketer, this is mind blowing, all right? If I think back to Procter & Gamble days, my colleagueswould have just been blown away by the ability to go from idea to execution in what under five minutes, every other marketing team I've workedwith since would be feeling exactly the same even as recently as last week.

I was working with a well-known German fashion retailer out in Berlin and they've going once that further, right? They create a customer journeysand they've been turn them into beautiful [video] diagrams. They go and hand the video diagram off to the software development team and threeor four weeks later the software development team comes back and says, "There you go marketers, your customer journey is now alive. " We'vedone the same thing in under five minutes. As a marketer, it's is outstanding.

So, let's go ahead, let's activate that campaign and we would go ahead and look at one of our gamers now. Here is [Amy]. She is playing Need forSpeed and in any second now, there you go she wins her trophy. Now, remember the trophy is the trigger for this particular customer journey andwe've sent Amy an email there it is, beautifully rendered in Gmail encouraging her to sign up for the new drive [fab] game.

As you would expect and remember thinking back to one of these key requirements of marketers that same content needs to be optimized forevery single channel that we experienced that content on. So, again rendered beautifully here iPhone, iPad, other mobile devices.

Let's fast forward now, let's fast forward in a few weeks and see how this campaign is being getting on. So, we can start to see, here are some greatanalytics coming through. In fact, we can see that almost 62% of the engagements that we've driven around this campaign have resulted in apreorder of the drive fab game, that's pretty cool. But we want to do better, we want to enhance this campaign, we want to take it further. Andwe're going to add a real cool location-based mobile interaction here.

We're going to go in Geofence, a major retail location in London. We're going to choose the West Field Center, a location most people in this roomwill be familiar with for better or worse. I have very [expensive] memories of the West Field Center of Christmas, we're going to wrap the Geofencearound the West Field Center. Now, what this means is that when our Sony gamer who has the PlayStation application on their device, enters thatGeofence, we will push them a notification with the QR code, a call to action. And in this case, the call to action is to go and interact with one ofthe new kiosks in the West Field Center.

Now, again, you can tell I like this right? Pausing here, we've taken a live customer journey that's in flight on real data and we've enhanced thatcustomer journey by adding a new interaction on top of it. That is incredible.

So, let's go ahead, let's active that now, I don't know exactly how many people are in this room, but we cannot take all of you over to the West FieldCenter. So, we bought one of the West Field Center's in new kiosks over to us and more importantly, we brought our racing game. Amy, Amy, howare you doing?


Hi, Paul. I just got this notification and it's telling me I can interact with this kiosk, that's really cool. Okay, so I'm just going to scan right here. Oh,and it knows who I am, that's awesome.


(Inaudible).

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Thanks. Okay. I'm going to play this puzzle and I'm going to try and earn a trophy, give me a second.


Okay. And while Amy completes that puzzle, again, this is another connected device, right? So, all of these interactions that Amy is having withthis kiosk, we're capturing in the ExactTarget marketing cloud. So, the fact that Amy enters the Geofence, the fact that Amy is now won the trophy,we've all captured that data in the ExactTarget marketing cloud.


Cheese.


And when Amy takes that photo and with no doubt share on Facebook with her friends, again, we captured that in the ExactTarget marketingcloud as you can see here, amazing. Thank you, Amy.


Thanks.


So, there you go another phenomenal experience for Sony PlayStation gamers driven by the power of the ExactTarget marketing cloud. Thank youvery much, back to you George.


Great. Great job, Paul. Thank you. What a tremendous morning. We've learned a lot about how mobility, the clouds, social networks, connecteddevices are transforming our future. But we have one last announcement.

We're not just delivering you fantastic technology to the sales clouds, the service cloud, communities, the platform and marketing cloud, we'realso now bringing it to you by industry. And this is a huge new initiative for Salesforce, our industry business unit. We are creating business unitsthat are focused on creating a point of view, solutions, expertise, best practices, so that you can understand for your industry what Salesforce1means for you.

And right here, in the Salesforce1 World Tour London, we're announcing for the first time ever, Salesforce1 for financial services, the set of solutions,best practices, a whole team, a whole solution map focused on making sure that you are successful in your industry for financial services.

We are really excited about this since this is a major push for us and we're bringing more of the solutions with us to Dreamforce. And we want toencourage all of you to come to Dreamforce. It's October 13th to the 16th in San Francisco, it's a huge experience. And to kind of get the ball rolling,we're really excited to have put under 10 seats in this audience, 10 golden tickets which are free passes, full passes to Dreamforce.

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If you look under your seats, we have 10 fantastic passes for you. Let's see who has the golden tickets. Let's highlight our winners here if we can.Who are winning -- who's winning the golden ticket? Raise your hand if you've got it, we have one right there. More, let's give them a round ofapplause, fantastic.

Well, thank you so much for attending this morning's keynote. We've got a great show. This is just the beginning. We've got 30 breakouts. I encourageyou to go to our partner expo, our industry program, thank you so much for coming to the Salesforce1 World Tour London. Take care.

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THOMSON REUTERS STREETEVENTS EDITED TRANSCRIPT · 22/05/2014 · MAY 22, 2014 / 9:00AM, CRM - Salesforce1 World Tour - London: Keynote don't need or that you can't use rather than