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Salesforce1 Platform Build Next Gen Apps. Lead Next Gen IT. Scott Holden VP. Platform Marketing @scottiholden

Salesforce1 World Tour London: Salesforce1 Platform: Building Next Generation Apps, IT and Devices

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Marc Benioff Chairman & CEO

Salesforce1 Platform Build Next Gen Apps. Lead Next Gen IT.

Corporate Pres – PowerPoint Template – 16x9 FY14.pptx

Scott Holden VP. Platform Marketing @scottiholden

Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other !nancial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible "uctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the !nancial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent !scal quarter. This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. Important Additional Information   The information in this presentation is neither an offer to purchase nor a solicitation of an offer to sell any securities – when the tender offer is launched ExactTarget, Inc. stockholders should read the tender offer statement because it contains important information. Investors can get the tender offer statement and other !led documents for free at www.sec.gov. The tender offer statement, including a letter of transmittal and other documents, will also be made available for free by the information agent for the tender

Connect with your customers in a whole new way

In the Internet of Customers, Apps Connect Everyone & Everything

Connected Employees

Connected Products

Social Mobile

Cloud

Connected Partners

Connected Customers

Customer

Trunk Club CONSUMER FASHION APP

Honeywell CONTRACTOR APP

Zimmer PRODUCT CATALOG APP

Virgin America EMPLOYEE INTRANET APP

Academy of Art STUDENT SCHEDULING APP

Time Warner Cable

FIELD SALES APP

Build Next Gen Apps. Lead Next Gen IT.

Honeywell Connects Thermostats, Homeowners and Contractors with Next Gen Apps

Connected Thermostats

Connected Homeowners

Connected Contractors

Connected Employees

Homeowner

Most Companies Struggle to Build Mobile Apps

Mobile Apps Are Critical

Mobile Apps Deployed

60%

40%

20%

App Gap

Less than

1/2 have deployed

apps

Perc

ent o

f Res

pond

ents

2013 Study of 1,300 Global Executives “The State of the Customer-Led Economy”

Complexity of Form Factors

Limited Number of Developers

Multiple Operating Systems

Multiple Platforms

It Takes Too Long to Build Apps on Legacy Platforms

buy & setup hardware

install complex software

de!ne user access

build & test security

make it mobile &

social

setup reporting &

analytics

build app

Legacy Platforms 6-12 Months?

Idea App

Salesforce1 Platform is the Fastest Path from Idea to App

App Idea

build app

Idea

buy & setup hardware

install complex software

de!ne user access

build & test security

make it mobile &

social

setup reporting &

analytics

build app

Legacy Platforms

App

6-12 Months?

The World’s #1 Cloud Platform

The Fastest Path From Idea To App

The Salesforce1 Platform Connecting the Next Generation of Apps, Devices, and Customers

PlatformSalesforce1 Platform APIs

Salesforce1 App

Force.com Heroku1 ExactTarget Fuel

Sales Cloud Service Cloud Marketing Cloud AppExchange Custom Apps

Salesforce1 Platform Services

Our Customers Are Building Apps Faster Than Ever

+43% Increase in

Coding Productivity

+52% Faster System Testing Decrease in

IT Costs

+46% Faster

Integration

+45% +52%

Faster Design

+55% Faster

Con!guration

+58% Faster

Deployment

Average Percentage Improvements Reported by Customers Source: Salesforce.com Customer Relationship Survey conducted March 2013, by an independent third-party, Con!rmit Inc., on 5,200+ customers randomly selected. Response sizes per question vary.

Multi-tenant Infrastructure

Unbreakable Customizations

Automatic Upgrades

6BLines of

Apex Code

500MAPI Calls Per Day,

28 Versions

15MCustom

Database Tables

12MVisualforce

Pages

Customizations & Integrations Automatically Upgraded

42 Major Releases

Single Code Base and Shared Infrastructure

Lead the Next Gen IT with a Future-Proof Cloud Platform

Top Three Ways to Innovate on the Salesforce1 Platform

Connect Everything

Automate Processes with Employee Apps

Build Innovative Customer Apps 1 2 3

A New Breed of Apps are Transforming Industries

These Apps Connect Two Critical Elements

Personalized Remembers Your Preferences

Beautiful Inspiring design

Immediate No lags or emails

Customer Insight Predict Customer Needs

Customer Engagement Business Process

Trusted Secure

IT Managed/Approved

Always-On Available anytime, anywhere

Real-time Work"ow Automate Employee Responses

Marketing

Continuously build your brand

Integrating These Two Technologies To Build Customer Apps Is Hard

Business Process Technology Customer Engagement Technology

Open Source Stacks

Rapid Iteration

Consumer Internet Scale

Customer Data

Dashboards and Reporting

Work"ows and Approval

Only Two Types of Companies Have Succeeded

Fortune 100 Startups

Build from the ground up

Hire top developer talent

Rely on open source frameworks

Build Massive IT Resources

Hire Expensive Consultants

Rely on Cumbersome Integration Tools

Startups built from the ground up with the best talent and most "exible technology

Large Enterprises With Extensive Resources And A Willingness To Spend

What if it was Easy for Every Company to Build Connected Customer Apps?

Employee Apps Customer Apps

Introducing: Salesforce1 Heroku Connect Connect Your Customer Engagement Apps with Your Business Process

Salesforce1 Heroku Connect

Integrate your Business Process Engage your Customers

Adam Gross VP of Product, Heroku

Dylan Steele Platform Product Marketing

DEMONSTRATION

Ray McDermott Chief Enterprise Architect

All Your Employees Can Now Build Apps Fast

Develop, package and instantly deploy apps

Access rich APIs and frameworks

Code in your favorite language: Ruby, Java, Node, Apex

Add !elds, design layouts, and manage users with clicks

Point-and-click work"ow & business logic

Drag-and-drop reports and dashboards

Programmatic Dev for Coders Visual Dev for Business Analysts

Customers Have Built Employee Apps Across Every Department Human Resources

Employee Collaboration

Employee Intranet

Recruiting & Stock Plans

Recruiting

Healthy Workplace

Employee Intranet

60 HR Apps + Social Intranet

Employee Intranet

Operations

Asset Management

Product Lifecycle Management

Inventory Management

Field Services

Field Services

Field Inspections

Brand Auditing

Marketing

Social Intranet

Event Management

Franchise Websites

Social Intranet

Deliveries

Budgeting

Marketing Collaboration

Franchise Management

Event Management

Found from website recreated PMS

Matthew Glover Change Delivery Manager