This industry was established before our independence. HAVMOR is established in Karachi in 1944. HAVMOR is very popular in Gujarat. It started 70 yrs. ago. The word HAVMOR is derived from two English words - Have More means have it more. It is a partnership form of organization. It may be described as an experiment successfully running from last 70 yrs. In this factory of manufacturing it the machines are arranged according to the process they perform in the plant. Company produces 150 different varieties of products and distributes throughout the Gujarat by its annual turnover of Rs.250crores. The location of the company is very good and safe in sufficient area like Naroda. They get easily their production-needed raw material.Company objectiveFrom the Present to the FutureThe West was won by taste, innovation and quality. In the last six decades, from a handcart, Havmor has grown into a delicious facet of daily life of a large part of Western India. It is available through 20,000 + outlets across Gujarat, Maharashtra, Rajasthan and Madhya Pradesh.Havmor has more than 160 products, possibly the most extensive range in India. The Company has a 200,000 litres per day, ISO22000:2005 and HACCP certifiedstate-of-the-art manufacturing facilities. In the next two years the capacity is planned to double. The existing Group turnover is Rs. 2.3 billion which is expected to cross Rs. 3 billion by 2012-13.Quality PolicyFor us, any purchase made by any customer across our more than 20,000 outlets is a moment of truth- that smile of delight with the first bite is our motivation. More than the 35% market share in Ice creams in Western India, it is the 100% mind and heartshare of our loyal customers that we value.StandardsWe believe in maintaining and nurturing an environment conducive to highest standards of quality at every level- from products to infrastructure and from processes to people.Continuous up gradation of technology, innovation and team development are the ongoing constants at Havmor which translate into a synergy of excellence.

Business functions

Today HAVMOR has earned a good name. It is the largest food chain in whole state. Today its uses 2000 litters milk every day. HAVMOR Ltd Annual turnover is at Rs.30crores. It has its priorities set: - Ice cream Family pack Cones Candies Seasonal flavours

The goal of marketing is to create customers satisfaction profitable by building value-laden relationships with important customers.The marketing department cannot accomplish this goal by itself it must team by closely with other department with organization throughout its entire value delivery system to provide superior value customers. This marketing calls up every one in the superior value and satisfaction

MISSION Good, Truthful, Clean Enterprising Ethos Satish Chona, the founder of Havmor, began his enterprise half a century ago with a simple guideline -- Achchai, Sachchai, Safai (Goodness, Truthfulness, and Cleanliness). The succeeding generations at the helm of the company translated this axiom into a way of life and business. Only the finest ingredients go into the making of Havmor Ice Creams. The whole manufacturing process conforms to global standards of hygiene. And the companys trade practices are kept totally transparent.

Production Production is a process of conversion of raw material into finished goods with the use of different resources. And the production process is the combination of certain steps to obtain the final product. These steps collectively are said as process. Many processes are undertaken in creaming before the milk & milk products reach the hands of the final consumer. Because of the processing the life expectancy of these perishable items increases and they may be preserved and retained for a longer period without any deterioration in the qualityRAW MATERIAL The raw material procurement system is as follows: - Milk is main raw material for ice cream. Milk delivered by a producer is measured and a sample is drawn for quality testing. Individual milk is measured, sampled, analysed and accordingly paid. Payment due is worked out on the basis of the quality and company delivers the quantity of the milk directly to dairy. Company purchased sugar in bulk at it is used in ice cream. Special attentions are given to dry fruits because they are costly. The purchased cleaned and after cutting they are used. Colour & flavour, which are permitted by governments, are only used.PRODUCTION PROCESSThe Process for manufacturing ice-cream passed through various stages the chart given bellows shows the ways in which ice cream reaches us after manufacturing stages

Ice cream manufacturing

Ice cream filling

Marketing Channel Cold storage

Transportation by A.C. isolated vehicles

Distributors

Dealers Customer

The various process under gone by the dairies are as follows: - Pasteurization: The word Pasteurization has been named of the name of the eminent French Scientist, Louis Parture, who studied that heating of liquid, to a high temperature considerably improves their keeping qualities. This process is widely employed in almost all the dairy operations, in general the word pasteurization cannot the heating of milk & milk products to a temperature which destroys almost all the micro organization present and that too without significantly affection the properties of these products. The milk is warmed nicely and from it milk cream is produced. Because milk is refined and tested nicely from the dairy only no need to be tested it. Making cream add needed dry fruits and sugar, Stabilizers and chemicals in it. Sugar is mixed in milk while warming. Cleaning of dry fruits and cutting is done by over machine very nicely. They make different varieties by ice cream by different process. They pack than nicely and store in cold storage at 25% Celsius to 30% Celsius. SPECIAL FEATURES: Mode from continues. Ice cream-making machine marketing India since 4 decades

Production range HAVMOR Company produces various types of products. Their ice cream is delicious and different varieties of flavours. The various products and their use are as below: Kala Khatta pop Lollypop .Orange bar Double Hit Mini Choco bar Classic Choco bar 3-D Bar etc.

HUMAN MANEGEMENT The overall responsibility of manufacturing are interested to vice president who is supported by different functional health leaking after oral solids, quality control production planning and control and utilities. Personal department is the main part of the each and every company without the person company can do nothing and cannot earn profit.NUMBER OF EMPLOYEES: -

As the company employees are the main part of the company of how many number of they are in the factory is very important Navneets total employees are 240 which permanents. The company provides them good atmosphere and salary. The company has good relationship with his employees. It provides them insurance also company tries to give them basic facility. Every employee gets uniform from the company. Aim to increase employees salary. 240 people working in that department most of them are classifies in three different groups, supervisors, engineers, workers

At Naroda in one and only one manufacturing unit there are 600 workers are employed divided in three shifts: - 1. 150 workers 2. 50 workers 50 workers are regular ones They work in two shifts day and night; manufacturing work goes on only in day and in night preservation. HAVMOR Ltd. Provide monthly expenditure on salaries is approximately 6 lacks, out of which 4 lacks are paid to the regular employment & 2 lacks to contractual workers. The company provides them good atmosphere and salary.

EMPLOYEES BENEFITS & SERVICES A qualified person is appointed to visit the factory daily. Every different and indirect employee is subjected to techniques. The medical report shall cover various aspects viz, eye sight, blood pressure, physical fitness etc. The personnel is where respect the medical exemption reports not found satisfactory i.e. The physical fitness of the personnel is not as per the required standard are to be duet with by affecting necessary trades or otherwise as deemed fit in to the context at the circumstances. The company provides them good atmosphere and salary. Every employee gets uniform form the company. Aim to increase employees salary.

Introduction to Marketing Havmor food has established a new strategy; Business unit called micro Marketing division the rural markets of India. The division queries market generic marketing Began to play an increasing important role with the certain be colony personating world over with the coming of important of generic market in India and it gaining fool hold in certain market with in a very short span of this division has established its self in the market. The goal of marketing is to create customers satisfaction profitable by building value-laden relationships with important customers. The marketing department cannot accomplish this goal by itself it must team by closely with other department with organization throughout its entire value delivery system to provide superior value customers. This marketing calls up every one in the superior value and satisfaction. To make all the work smoother the group has created division has its own special identity in the market and it tops products

Organization of the marketing Department The marketing manager Mr. Kaunal Desai handles the marketing department of the company. He works directly under the general manager Mr. Pradip Chona Basic ideas of packaging and designing coups from Mr Chona and the rest marketing work is governed by Mr Kamal Desai under there are three regional affairs respectively in ahmedabad, Rajkot and Surat Which are not hot market of the company under the three regional affairs there courses distribution 800 retailers under distributors work to make available ice cream to the altimeter consumers. Also seven executives havmors parlours in Ahmedabad work directly under the regional manager in charge the whole scene become understandable with the help of following diagrams. The following chart represents the entire organization structure of the Havmor Company. Now the organization structure of marketing department

Pricing First we know that what is price? Price is the amount or services or the same of the values that consumers exchange for the benefits of having or using the product or services. Havmor Food Pvt. Ltd. Have 2 factors affecting to price decision. A. Internal factor affecting to the pricing decision. Marketing mix strategy: - Havmor has made own marketing mix strategy, price is only one of the marketing mix tools that a company uses to achieve its marketing objectives. Cost: - Havmor has estimate the cost set the floor for the price that the company can charge for its products. The both cover all lots costs for producing, distributing, and selling the products and deliver a fair rate of return for its efforts and risk. Organization Consideration: - Havmors management must decide who within the organization should set prices.

B. External factor affecting to the pricing decision. Pure Competition: - A markets in which buyer and seller trade in a uniform commodity no signal buyer or seller has much effect on the going market price. Monopoly Competition: - A market in which many buyer and sellers trade over a range of pricing rate than a simple market prices. Competitor: - Havmor Ice-cream has selecting price of the product economic factors are affecting in such as boom or recession. In flatirons and in terse rate affect both the producing a product and consumer perception of the product and consumer perception of the products price and value

FINANCIAL HIGHLIGHTS Their capital as follows: - 1. Investment allowance Reserve 2. Capital Reserve 3. General Reserve 4. Subsidiary Reserve Loans & Advances Secured Loan: From Gujarat industrial Investment Corporation limited Secured by joint equitable mortgage of immovable properties and hypothecation of all movables (Save and except specified movable hypothecated to the companys bankers) both present and future pertaining to HAVMOR unit at Naroda. From State Bank of India: Against equitable mortgage of land and hypothecation of movable property both present and future pertaining to new processing unit. cash credit: Against equitable mortgage or immovable properties of crepe unit at office premise at Relief Road and first charge by hypothecation of all specified movables including raw-materials, stores, stocks, finished goods and stocks in process and book debts etc. And further personally guaranteed by the partners Unsecured Loans:1.Insurance: Adequate insurance coverage has been taken for properties and assets of the company including buildings, plants and machinery and stocks. 2. Accounting Concepts: The Company follows the mercantile system of accounting and recognizes income and expenditure on accrual basis except subsidy. Finance functions as procurement of funds and their effective utilization in the business, finance is the task of providing funds needed by the enterprise on the terms that are most favourable to it keeping in view the objectives of the enterprises. NEED OF FINANCE In a business unit need of finance arise due to the following reasons? 1. For the purpose of expansion 2. For the purpose of establishment 3. For the purpose of renovation 4. For the purpose of diversification