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This document contains reference guidelines for variations of the Aruba logo. For accuracy and legibility, it is crucial that the correct logo is selected for use. For a quick summary on common uses, please refer to the information below. For detailed information, please reference the following pages.
HPE_Aruba_logo_overview_102715
Minimum height for print
0.5in
Minimum height for desktop/laptop display
100px
Note: Logo is shown at 50% scale.
Note: Logo is shown at 50% scale.
Minimum height for mobile display
120px
Aruba Logo Usage
Regular Use LogoExamples of common uses: trade show graphics, posters, ppt transition slides
Small Use LogoExamples of common uses: websites, print collateral, web banners
Minimum height for print0.325in
Minimum height for desktop/laptop display
70px
Note: Logo is shown at 50% scale.
Note: Logo is shown at 50% scale.
Minimum height for mobile display
90px
Logo asset overview
HPE_Aruba_logo_overview_1027151 | HPE Aruba Logo Asset Overview 2015
hpe_aruba_r_pos_cmyk.aihpe_aruba_r_pos_spot.aihpe_aruba_r_pos_rgb.aihpe_aruba_r_pos_rgb.svghpe_aruba_r_pos_rgb.png
hpe_aruba_r_rev_cmyk.aihpe_aruba_r_rev_spot.aihpe_aruba_r_rev_rgb.aihpe_aruba_r_rev_rgb.svghpe_aruba_r_rev_rgb.png
hpe_aruba_r_blk_pos_cmyk.aihpe_aruba_r_blk_pos_rgb.aihpe_aruba_r_blk_pos_rgb.svghpe_aruba_r_blk_pos_rgb.png
hpe_aruba_r_wht_rev_cmyk.aihpe_aruba_r_wht_rev_rgb.aihpe_aruba_r_wht_rev_rgb.svghpe_aruba_r_wht_rev_rgb.png
Minimum sizes for regular-use logos
To ensure clarity and legibility of the logo, do not use logos smaller than these minimum sizes for print and digital display.
Logo asset overview
Regular-Use Logo Minimum height restrictions: 0.5" print, 100px desktop, 120px mobile
Minimum size for print
0.5in
Notes
– Use the regular-use files for logo heights 0.5in/100px (desktop)/120px (mobile) or taller. For heights shorter than these, use the small-use logos and Xsmall-use wordmarks on the following pages.
– Reverse artwork is shown on a background for demonstration only.
– Never extract artwork from this PDF file. Always use approved logo artwork.
Clear space
The clear space surrounding the logo measures 0.6X of its cap height.
X
0.6 X
0.6 X
0.6
X
0.6
X
Minimum size for desktop/laptop display
100px
Note: Logo is shown at 50% scale.
Note: Logo is shown at 50% scale.
Minimum size for mobile display
120px
File nomenclature
Identityhpe_aruba
Size r regular use
s small use
xs wordmark alone for extra-small uses
For backgroundpos positive logo for a
light background
rev color reverse logo for a dark background
wht_rev white reverse logo for a dark background
Color intentrgb rgb for digital
display and web
cmyk four-color process for print
spot Pantone spot color for print
hpe _ aruba _ r _ pos _ rgb .ai
File format.ai Adobe Illustrator for
RGB, CMYK, spot color
.svg Scalable Vector Graphic for web display
.png Rasterized file for on-screen display
HPE_Aruba_logo_overview_1027152 | HPE Aruba Logo Asset Overview 2015
Logo asset overview
Small-Use LogoMinimum height restrictions: 0.325" print, 70px desktop, 90px mobile
hpe_aruba_s_pos_cmyk.aihpe_aruba_s_pos_spot.aihpe_aruba_s_pos_rgb.aihpe_aruba_s_pos_rgb.svghpe_aruba_s_pos_rgb.png
hpe_aruba_s_rev_cmyk.aihpe_aruba_s_rev_spot.aihpe_aruba_s_rev_rgb.aihpe_aruba_s_rev_rgb.svghpe_aruba_s_rev_rgb.png
hpe_aruba_s_blk_pos_cmyk.aihpe_aruba_s_blk_pos_rgb.aihpe_aruba_r_blk_pos_rgb.svghpe_aruba_r_blk_pos_rgb.png
hpe_aruba_s_wht_rev_cmyk.aihpe_aruba_s_wht_rev_rgb.aihpe_aruba_s_wht_rev_rgb.svghpe_aruba_s_wht_rev_rgb.png
Notes
– Use the small-use files for logo heights lessthan 0.5in/100px (desktop)/120px (mobile).For heights shorter than these, use the Xsmall- use wordmarks without the endorsement line on the next page.
– Reverse artwork is shown on a background for demonstration only.
– Never extract artwork from this PDF file. Always use approved logo artwork.
Clear space
The clear space surrounding the logo measures 0.6X of its cap height.
X
0.6 X
0.6 X
0.6
X
0.6
X
Minimum size for print
0.325in
Minimum size for desktop/laptop display
70px
Note: Logo is shown at 50% scale.
Note: Logo is shown at 50% scale.
Minimum size for mobile display
90px
Minimum sizes for small-use logos
To ensure clarity and legibility of the logo, do not use logos smaller than these minimum sizes for print and digital display.
File nomenclature
Identityhpe_aruba
Size r regular use
s small use
xs wordmark alone for extra-small uses
For backgroundpos positive logo for a
light background
rev color reverse logo for a dark background
wht_rev white reverse logo for a dark background
Color intentrgb rgb for digital
display and web
cmyk four-color process for print
spot Pantone spot color for print
hpe _ aruba _ r _ pos _ rgb .ai
File format.ai Adobe Illustrator for
RGB, CMYK, spot color
.svg Scalable Vector Graphic for web display
.png Rasterized file for on-screen display
HPE_Aruba_logo_overview_1027153 | HPE Aruba Logo Asset Overview 2015
Logo asset overview
XSmall-Use LogoMinimum height restrictions: 0.12" print, 20px desktop, 25px mobile
hpe_aruba_xs_pos_cmyk.aihpe_aruba_xs_pos_spot.aihpe_aruba_xs_pos_rgb.aihpe_aruba_xs_pos_rgb.svghpe_aruba_xs_pos_rgb.png
hpe_aruba_xs_wht_rev_cmyk.aihpe_aruba_xs_wht_rev_rgb.aihpe_aruba_xs_wht_rev_rgb.svghpe_aruba_xs_wht_rev_rgb.png
hpe_aruba_xs_blk_pos_cmyk.aihpe_aruba_xs_blk_pos_rgb.aihpe_aruba_xs_blk_pos_rgb.svghpe_aruba_xs_blk_pos_rgb.png
File nomenclature
Identityhpe_aruba
Size r regular use
s small use
xs wordmark alone for extra-small uses
For backgroundpos positive logo for a
light background
rev color reverse logo for a dark background
wht_rev white reverse logo for a dark background
Color intentrgb rgb for digital
display and web
cmyk four-color process for print
spot Pantone spot color for print
hpe _ aruba _ r _ pos _ rgb .ai
File format.ai Adobe Illustrator for
RGB, CMYK, spot color
.svg Scalable Vector Graphic for web display
.png Rasterized file for on-screen display
Notes
– Use the Xsmall-use wordmarks without the endorsement line for logo heights below 0.325in/70px (desktop)/90px (mobile) to no shorter than 0.12in/20px (desktop)/25px (mobile).
– The wordmark is suitable for special uses such as silkscreen, embroidery, etching, etc. and digital applications where the logo would be too small to be legible.
– Reverse artwork is shown on a background for demonstration only.
– Never extract artwork from this PDF file. Always use approved logo artwork.
Clear space
The clear space surrounding the wordmark measures 0.6X of its cap height.
X
0.6 X
0.6 X0.
6 X
0.6
X
Minimum size for print
0.12in
Minimum sizes for Xsmall-use logos
To ensure clarity and legibility of the logo, do not use logos smaller than these minimum sizes for print and digital display. Minimum size for desktop/laptop display
20px
Minimum size for mobile display
25px