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Brand Guidelines Released May 2018
The Anglican Church of Canada
The Anglican Church of Canada 2
Mission Statement
As a partner in the worldwide Anglican Communion and in the universal Church,we proclaim and celebrate the gospel of Jesus Christ in worship and action.
We value our heritage of biblical faith, reason, liturgy, tradition, bishops andsynods, and the rich variety of our life in community.
We acknowledge that God is calling us to greater diversity of membership, wider participation in ministry and leadership, better stewardship in God’s creation and a stronger resolve in challenging attitudes and structures that cause injustice.
Guided by the Holy Spirit, we commit ourselves to respond to this call in love and service and so more fully live the life of Christ.
En tant que partenaires à part entière de la communion anglicane internationaleet de l’Église universelle, nous proclamons et célébrons l’Évangile de Jésus Christ par notre liturgie et nos gestes.
Nous accordons une place de choix à notre héritage composé de notre foi biblique, de raison, de liturgie, de tradition, de notre épiscopat et de nos synodes, et de la grande richesse de notre vie en communauté.
Nous reconnaissons que Dieu nous appelle à une plus grande diversification dans notre communauté chrétienne, à une participation plus étendue dans le ministère et dans les prises de décision, à un engagement plus profond dans la création que Dieu nous a confiée, et à une remise en question des attitudes et des structures qui causent des injustices.
Guidés par l’Esprit Saint, nous nous engageons à répondre à ces appels avecamour et esprit de service, vivant ainsi plus profondément la vie du Christ.
Brand Guidelines 3
Contents
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6Configurations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Brandmark . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Improper Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Colour Palette . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12Samples . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
If you are unsure your design meets the brand mark guidelines of the Anglican Church of Canada, please do not hesitate
to send us your artwork by email for a consultation. There is no charge for this service.
The Anglican Church of Canada 4
Brand mark
The brand mark includes the Anglican Church of Canada’s badge (logo) and wordmark.
The Anglican Church of Canada
Brand Guidelines 5
Introduction
The badge of the Anglican Church of Canada was approved by the Canadian Heraldic Authority for common usage and then granted and presented to the Primate, The Most Reverend Michael J. Peers, by the Governor General of Canada, His Excellency the Right Honourable Romeo LeBlanc at the Thirty-Fourth Session of the General Synod of the Anglican Church of Canada at Carleton University, Ottawa, Ontario on June 1, 1995.
The badge, commended for its simplicity, consists of the red cross of St. George, with four green maple leaves and stems coming from the cross on a white background. St. George was officially adopted as the patron Saint of England by the Parliament of England on St. George’s Day, April 23, 1222. The cross symbolizes the relationship of the Church in Canada with the Church in England. The colour green indicates a youthful and vigorous church and nation.
The Anglican Church of Canada 6
Usage
The badge is used as the Anglican Church of Canada’s brand mark. As an important element of the Church’s visual identity, parishes and dioceses are encouraged to incorporate the badge on their communication vehicles. You may choose to use the badge along with an existing logo.
Badge (logo)
The Anglican Church of Canada
Wordmark
is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
refers to a specific design for the written name of an organisation, company or product, intended to aid recognition and provide what is often described as a graphic identity (i.e. the word(s) as a visual symbol of the organisation or product).
Brand Guidelines 7
ShapeThe shape and layout of the brand mark must not be changed or distorted in any way. Please always use an original master logo file. The full brand mark has one configuration—horizontal. There are no vertical or stacked versions.
Reserved spaceTo ensure the logo is presented clearly, a reserved space must be maintained around its edges. The reserved space is equal to the height of the badge’s cross bar. (Please see diagrams below.)
Size of logoThe minimum permitted size of the logo is 1/4” diameter when used as the badge only, and 1/2” diameter when the badge accompanies the wordmark. For digital applications, the minimum permitted size of the badge is 25px diameter.
Size of font For readability, the lowercase “c” should not be smaller than the height of the badge’s cross bar. Exceptions may be permitted with approval.
Configuration
The Anglican Church of Canada
The Anglican Church of Canada 8
Badge
Colour variationsThere are three versions of the badge available: colour, grayscale and black and white. The badge may be placed on a white background or any coloured background.
Brand Guidelines 9
Brand mark
VariationsBelow are the allowed configurations for the full brand mark variations. The preferred treatment is the badge on the left of the wordmark.
Preferred treatment
The Anglican Church of Canada
L’Eglise anglicane du Canada
L’Eglise anglicane du Canada
The Anglican Church of Canada L’Eglise anglicane du Canada
The Anglican Church of Canada
The Anglican Church of Canada 10
Improper Usage
Do not distort or alter the proportion of the badge.
Do not rotate the badge.
Do not add other elements (i.e. drop shadows) to the badge.
The Anglican Church of Canada
Do not change the font in the wordmark.
Do not outline the badge.
Do not close-crop the badge.
Do not allow other logos to touch or overlap.
Brand Guidelines 11
Colour Palette
Pantone 485
CMYK 0/100/91/0
RGB 239/62/51
Pantone 356
CMYK 100/0/91/6
RGB 0/157/87
Pantone Black
CMYK 0/0/0/100
RGB 35/31/32
Primary colours
The colour palette used by the Anglican Church of Canada for the badge/logo is based on the print industry standard, the PANTONE MATCHING SYSTEM@. The dominant colours are red and green.
The Anglican Church of Canada 12
Typography
The official font for the wordmark “The Anglican Church of Canada” is Rotis Semi Serif, and is to be used when Anglican Church of Canada accompanies the badge.
Otl Aicher designed Rotis in 1989. It is named after the German village in which he lived. At its launch, the blending of sans with serif was almost revolutionary. Despite dismissive comments from traditionalists Rotis soon became a commercial success, especially in Europe.
Rotis Semi Serif
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789
Brand Guidelines 13
Samples
PowerPoint Presentations
Digital collateral
This is a slide
title
These documents are useful for:
▪ Distribute before a meeting when the topic is highly complex or technical
▪ To fully explain your idea before booking a meeting with someone
▪ As a reference and follow-up material
6
ExplainFollow-up
Distribute
Email signature
Social media posts
PRESENTATION TITLE& Name
The Anglican Church of Canada 14
Samples
80 Hayden Street, Toronto, ON M4Y 3G2 www.anglican.ca • Tel: (416) 924-9192 • Fax: (416) 968-7983
Living the Marks of Missionwww.anglican.ca/marks
The Anglican Church of Canada L’Eglise anglicane du Canada
Official stationery
The Anglican Church of CanadaL’Eglise anglicane du Canada
80 Hayden Street, Toronto, Ontario M4Y 3G2
TAX RECEIPT enclosed
ACC-No 10-window.pmd 7/26/05, 3:26 PM1
The Anglican Church of Canada L’Eglise anglicane du Canada80 Hayden Street, Toronto, ON M4Y 3G2
Requests for stationery, including business cards, should be sent to [email protected]
The Anglican Church of CanadaL’Église anglicane du Canada80 Hayden St. Toronto, ON M4Y 3G2
NameTitle
Phone: 416 924-9199 ext 123Fax: 416 924-9524 Email: [email protected]: www.anglican.ca
BC sample.indd 1 2018-04-30 10:44 AM
Brand Guidelines 15
Samples
Using with partner logoThe Anglican Church of Canada logo should be placed on the right side or below the partner logo and must be as far apart from each other as is possible so they do not compete for prominence. Alternate placements are allowed with permission.
Re: Consultation on Companion Diocese Relationships
Dear Sisters and Brothers in Christ
We are delighted to invite you to participate in a consultation on Companion Diocese Relationships (CDR) between Canadian and African Dioceses that are in mission partnership with each other.
Building on the goodwill emerging from these relationships, the consultation will strengthen the network of Canadian and African dioceses committed to walking together in bonds of affection. It will be a wonderful testimony to the continuing work of the Holy Spirit to draw us together as partners in our commitment to the Marks of Mission.
The consultation will take place from May 13th to 17th, 2015 in Bujumbura, Burundi. We are inviting two representatives from each diocese — the bishop and one other person, preferably responsible for mission — to participate. It will be a significant opportunity to:
• Meet one another in person and give thanks to God from companionship betweenour dioceses
• Discuss how our dioceses are engaged in the mission of God• Reflect upon and learn what is working well in our companionships and what may not be working
well, why and how to make improvement• Grow in our mutual understanding and support of each other• Identify opportunities for further collaboration• Consider a message about Companion Diocese Relationships for the wider
Anglican Communion
We are very pleased the Rev. John Kafwanka, Director for Mission at the Anglican Communion Office, will also participate in the consultation. John is currently conducting a study of Companion Diocese relationships in the Communion to be reported to the next Anglican Consultative Council in Lusaka, Zambia, 2016.
The agenda for the Consultation and other logistical details will be sent to you in due course. We hope that you will join us in this initiative. We pray that this Consultation will prove to be a blessing for one and all in our commitment to the Gospel of Christ for the world.
Yours sincerely,
The Most Revd. Bernard Ntahoturi The Most Revd. Fred HiltzPrimate of The Anglican Church of Burundi Primate of The Anglican Church of Canada
EGLISE ANGLICANE DU BURUNDISecrétariat Général de la ProvinceB.P. 2098, Bujumbura, Burundi Tél. + 257 22 22 43 89 Fax + 257 22 22 91 29Email. [email protected]
The Anglican Church of Canada 80 Hayden Street, Toronto,
Ontario M4Y 3G2 Phone: 416-924-9192
www.anglican.ca
Consult Companion Diocese_letter.indd 1 2018-04-23 4:23 PM
office of the national indigenous anglican bishopThe Anglican Church of Canada • 80 Hayden Street, Toronto, ON M4Y 3G2 Phone: (416) 924-9192 • Voicemail: (416) 924-9199 • Fax: (416) 969-9797
Anglican Council of Indigenous Peoples • Anglican Indigenous Sacred Circle • Office of Indigenous Ministries
The Anglican Church of Canada 16
Promotional material
Samples
Banners
Canadian Anglican Archives acquire, preserve and provide access to records of the members, clergy and organizational bodies of the national, provincial, diocesan and the parish church.
General Synod Archives
oreverf Archives are
www.anglican.ca/archives (416) 924-9199, ext 278 or 279
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2017
gi ingour thanks & praise The Anglican Church of Canada
Register online by June 15 $450www.nationalworshipconference.org
National Worship Conference
Prayer, Song, Presence July 16–19, 2018 Inn at Laurel Point, Victoria, BC
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