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There is a clear mismatch between consumers preferences and advertisers’ media mix. FMCG sector. Radio. Outdoor. Unaddressed DM. Press. Internet. Email. Radio. TV. Addressed DM. Source: DM Pige 2010; Media Preference study 2010. - PowerPoint PPT Presentation
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There is a clear mismatch between consumers preferences and advertisers’ media mix
0,8
33,8
82,47,7
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2,4
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5,7
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Media Mix Mail Preference
Addressed DM
TV
InternetPressOutdoor
Unaddressed DM
Radio
Source: DM Pige 2010; Media Preference study 2010
Radio
FMCG sector