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Urban Trendsetters Media new 2015 Media Guide. Join us for the 2015 Atlanta Expansion.
Citation preview
Let Us Put Your Business in the StreetsLet Us Put Your Business in the Streets
Read Our Interactive Online EditionRead Our Interactive Online Edition
wwwurbantrendsetterscomwwwurbantrendsetterscom
Join the UTS Nation
TEXT utsnow TO 69302
THE URBAN TRENDSETTERS 2015 MEDIA GUIDE
More Than A MagazineItrsquos A Lifestyle
ADVERTISE MARKET BRAND
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 2
2
MOVERS amp SHAKERS GAME CHANGERS DOMINATORS CREATORS
FOCUSED LEADERS MOTIVATED INFLUENCERS
OFTEN IMITATED BUT NEVER DUPICATED
URBAN TRENDSETTERS
ldquoWhat I know for sure is that its only when you make the process your goal that the big dream can follow That doesnt necessarily mean your process will necessarily lead you to wealth or fame In fact your dream may have nothing to do with tangible prosperity and everything to do with creating a life filled with joy one with no regrets and a clear conscience Ive learned that wealth is a tool that gives you choices but it cant compensate for a life not fully lived and it certainly cant create a sense of peace within you ldquo
-Oprah Winfrey
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3
Page 1 A True Trendsettermdash For visual purposes only
Page 4 Founderrsquos Page
Page 5 Who Are We
Page 6 What Do We Do
Page 7 Demographics
Page 8mdash9 Features amp Editorial Calendar
Page 10-11 Rates amp Sizes
Page 12 Distribution amp Circulation
Page 13mdash15 Online Marketing
Page 16mdash17 Radio amp TV
Page 18-19 Events Partnerships Media Sponsorships
Page 20mdash21 PR Services
Page 22 City View Indoor Billboards
Page 23 Website Creation
Page 24 ndash25 Online and Social Marketing
Page 26-27 Email Marketing APPS
Page 28 On Deck
TABLE OF CONTENTS
ldquoThey Talk
We Live
Who Cares
What They Sayrdquo
-Jay Z
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4
WELCOME TO THE UTS NATION
Be an Urban Trendsetter Have the Courage to do You
ldquoThere was a void in the urban community and the need for the many positive stories
going unheard and drowned out in mainstream media by all the negative news I believed that our community needed a voice for those stories and individuals that
wanted to discuss solutions and not problems and that we needed a publication that would allow our youth to see and hear from individuals in their community that looked
like them doing great things and I wanted it to be FREE Urban Trendsetters News Magazine was created to fill that void and give us that voice We deliver positive news
for positive peoplerdquo
Sharon S Gordon-Urban Trendsetters LLC
Let Us Put Your Business in the Streets Join the UTS Nation Today
Urban Trendsetters News Magazine amp Media LLC
World Headquarters 5773 Empporium Square
Columbu Ohio 43215 Office 888-885-5552
infourbantrendsetterscom wwwurbantrendsetterscom
Sharon S Gordon
Founder Publisher
sharonurbantrendsetterscom
WHO ARE WE
Just in Case The Name Wasnrsquot Enough Founded in February 2003 this Columbus OH based company found its niche as the newspaper and media organization known for reporting on the positive aspects of the urban community Urban Trendsetters News Magazine and Media (UTS) is a Multi-Cultural Outreach Specialist UTS has gained a national reputation as a respected integrated communications boutique representing the urban lifestyle UTS has expanded throughout the years to ensure that we have stayed relevant and continued to stay on the cutting edge of the hottest and newest trends in electronic and social media In order to do so we have added several media properties to our suite including UTS Online our website that allows for up to the minute news and updates as well as access to our monthly publication online UTS Radio Live UTS TV Show- Un Plugged CityView our Indoor Billboard and Digital Network UTSEO-Online Marketing and SEO Services and UTS Media our advertising and outreach broker services These are our passionshellipcombining all of our media products with the resources of our media partners to create complete cohesive and strategic marketing and advertising campaigns We are a one-stop shop UTS creates campaigns that are conceived with a clientrsquos short and long term sales and marketing objectives so that public relations programs dovetail with client marketing and monetary goals and in-crease their bottom line Our joy and goal is to always exceed client expectations
ldquoIrsquom going to use all
my tools
my God-given ability
and make the best
life I can with itrdquo
-Lebron James
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6
WHAT WE DO
The unique opportunity for engaging African-American consumers lies in a companyrsquos ability to make that consumer feel connected respected and reflect them as a viable consumer of a product While African Americans are voracious consumers of media such as television radio and print many companies assume that because there are no language barriers there is no need to advertise to Black audiences through African-American media outlets This Is a missed opportunity for companies who can use such outlets to reach Black consumers in trusted environments where Blacks see themselves most often reflected Consider the following facts on Blacks perceptions on advertising 91 believe that Black media is more relevant to them
81 believe that products advertised on Black media are more relevant to them 77 believe that Black media has a better understanding of the needs and issue that affect them
78 would like to see more Black modelsactors used in ads and over half (51) would purchase a product if the advertising portrayed Blacks positively
73 believe that Black media keeps them in touch with their heritage 68 want to see more commercials directed specifically to Black audiences
67 want to see more advertising targeting Black consumers
ndashSource Nielsen Here are few of our valued clients that recognize the importance of advertising to our community
Reach the Diverse Urban Community
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7
OUR DEMOGRAPHICS
Typical Urban Trendsetter Reader The buying power of African Americans will reach $11 trillion in 2015 GENDER Female 60 Male 40 AGE 4 18 and Under 16 19-25 45 26-35 35 36-45 10 46 and Older Median Age 32 Readers with Children 4 amp under 22 14-18 35 INCOME amp HOUSEHOLD 10 under $24000 20 $25000-$35000 22 $36000-$49000 35 $50000-$74000 13 over $7500000 Avg Household Income $65000 52 - 2 or more persons employed in household 62 Owns a home or condo 38 Apartment
The average income for African-American households nationwide is $47290 with 35 earning $50000 or more with an overall aggregate household income level of $6956 billion African-American continue to be viable consumers with a collective buying power estimated to reach $11 trillion in 2015 In addition the Black population and its aggregate buying power is overall more geographically widespread and diverse than other ethnic or racial segments Companies seeking to connect with more affluent African-American will find in certain market areas there is a correlation between a large Black population and a large base of higher-earning Black households
EDUCATION 5 High School Students 95 High School Grads 28 Some College 47 College Degree 19 Graduate School TECHNOLOGY 178 Computer Usage Home 72 Computer Usage Work 12 Computer Usage School MOBILE 99 Mobile Phone Usage WORK STATUS 35 Own a business 47 White Collar 32 Blue Collar LIFESTYLE 382 Owns a luxury car 926 Buy or go to movies
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8
NEWS amp FEATURES
LOCAL NATIONAL GLOBAL POLITICS BUSINESS SPIRITUAL FAMILY TRENDS
EDUCATION YOUNG amp TRENDY SENIOR AUTO TRAVEL FOOD
EVENTS ARTS amp ENTERTAINMENT FAMILY TRENDS CULTURE DIVERSITY CAREERS
TECHNOLOGY REAL ESTATE CLASSIFIEDS COUPONS
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9
PRINT 2015 EDITORIAL CALENDAR
Month Feature Close Date Distribution
February Special Black History and Anniversary Edition
Special Black History Career and Opportunity Guide And Virtual Career Fair UTS Atlanta GA Launch Valentine Gift Guide
11615 2515
March Special Women of Diversity Insertion
Special Black Enterprise Women of Power Summit InsertionmdashFt Lauderdale FL
21315 3515
April 2015 Spring Fashion amp Beauty Guide
Fit and Trendy Health and Wellness Insertion and Virtual Career Fair
31315 4215
May Motherrsquos Day Gift Guide
Special Whorsquos Who Black Atlanta Black Enterprise Entrepreneur Conference amp Atlanta on Tour Guide
41715 5115
June Fatherrsquos Day Gift Guide
Celebrate 2015 Graduates 2015 Juneteenth Special Insertion
51515 6415
July Expos amp Festival
Independence Day Celebration 61215 7115
August Back To School
The African American Male Walk Special Insertion 71715 73015
September Fall Fashion amp Beauty 2015
Special Champions of Diversity Ohio Insertion 81415 9315
October 2015 Diversity Inclusion
Special Champions of Diversity Atlanta Insertion 91115 10115
November Thanksgiving-Annual Gift Giving Guide 101615 102915
December Happy Holidays-Small Business Saturday Edition 111315 112415
ldquoI thank GOD for closed doorsrdquo
-Tyler Perry
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10
PRINT RATES amp SIZES
12 Xrsquos
(25)
9 XrsquoS
(20)
6 XrsquoS
(15)
OPEN 3 XrsquoS
(10)
Full Page $2100 $2240 $2380 $2800 $2520
12 Page $1425 $1615 $1520 $1900 $1710
14 Page $750 $800 $850 $1000 $900
16 Page $525 $560 $595 $700 $630
18 Page $375 $400 $425 $500 $450
Business Card $100
COVERS 12 XrsquoS
(25)
6 xrsquos (15) 3 XrsquoS
(10)
OPEN 9 xrsquos
(20)
Center $3750 $4250 $4500 $5000 $4000
Back Cov-
er
$3000 $3400 $3600 $4000 $3200
Inside Co-
vers
$2625 $2925 $3150 $3500 $2800
Front
Cover
Banner
$900 $1020 $1080 $1200 $960
Calendar
Banner
$825 $935 $990 $1100 $880
BONUS
ALL Display ads include a hyperlink to your business website audio or
YouTube video or commercial that can be accessed
through our online edition
Purchase a quarter page and above and receive a FREE Custom E-Mail
Blast
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11
FULL PAGE- (H)1161x (W) 1011
HALF PAGE V - (H) 1161 x (W) 505
QUARTER PAGEmdashH- 594 (H) x 505 (W)
HALF PAGE-H- 594 (H) x 1011 (W)
QUARTER PAGE ndashV BANNER 289 (H) x 1011 (W)
ONE SIXTH PAGE -H- 271 (H) x (W) 5746
ONE EIGHTH PAGE 289 (H) x 505 (W)
ONE SIXTH PAGEmdashV 505 (H) x 2932(W)
Business Card 151 (H) x 2867 (W)
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12
DISTRIBUTION CIRCULATION
Local Libraries Beauty and Barber Salons Beauty Supplies Book Stores City Offices State Offices County Offices Non-Profit Organizations
Restaurants and Venues Neighborhood Stores Drug Stores Professional Offices Chambers of Commerce Churches Media Outlets Corporate Offices
Spirit Stores amp Locations
Recreation Centers
High Schools
Colleges amp Universities
Small Businesses
UTS Events
Media Sponsored Events
ldquoSince Irsquove been in America I have always been intrigued by
this one phrase ldquoShersquos beautiful like the girl
next doorrdquo Irsquove always wondered whose
neighborhood they were talking aboutrdquo -Iman
We Go Where We Gather
We distribute 50000 Copies (OH and ATL) Email to 50000 Emails 52 Readers Per Copy 100rsquos Locations
We have a grass-roots approach to distribution From the first edition of Urban Trendsetters it has been our philosophy that we would meet are audience where they are Our first stops are our local beauty barber and nail salons and then our plac-es of worship Then we fill in the blanks For a complete list of distribution location visit our website We are always look-
ing for new places to distribute If you have a prime location please feel free to email us at infourbantrendsetterscom
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13
WEBSITE
UTS Online Classifieds
The Urban Trendsetters allow our customers the op-portunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
Urban Trendsetters Online Advertising Sizes Top Banner $500 per month amp Bottom Banner $300 Size 468 pixels wide x 60 pixels height Box Ad $200 - 125 pixels x 125 pixels Coupon $250 - 400 pixels x 200 pixels
Online Business Directory Basic Business Listing FREE Name Address Phone Email 1 Photo logo and Website link Premium Listing $100 mo 6 mos Includes basic listing info plus Up to 4 photos Business logo w link to listing Supreme Listing $175 1 Year Includes Premium Listing info plus Up to 6 photos up to 2 min video and online business spotlight Prime Listing $250 1 Year
Includes Premium Listing info plus Business Listing in UTS Print version with online link to company website
Online Classifieds
All print classified ads receive FREE placement online One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
THE URBAN TRENDSETTERS ONLINE The Urban Trendsetters website offers our readers and followers news and information daily Readers can view read Urban Trendsetters in print as well as online with our new interactive version Interviews and articles come to life on the UTS website Urban Trendsetters Online offers many additional advertising marketing and promotional options including our UTS Online Edition With every display advertisement purchase in Urban Trendsetters we include a hyper-link to your webpage or social networking page of choice In addition to our online version UTS offers coupons classified ads business directory automobile directory health and wellness directory Job Search amp Opportunity feature and MORE
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14
ONLINE FEATURES
CAREERS AND OPPORTUNITY
Online Opportunities amp Jobs Listing
Premium Opportunity Listing $50 - 2 wks $75 1 Mo Includes basic listing info plus Inclusion on UTS Career Jobs and Opportunity Blast sent 1x per week Prime Opportunity Listing $150 1 Mo Premium Listing plus Month in print and online
1Coupons are more influential than you know Studies show that coupons are second only to word-of-mouth when it come to influencing consumer purchasing decisions 2 Coupon marketing is one of the only measurable forms of marketing Most advertising and marketing is impossible to accurately measure But coupons can be easily tracked by redemption rate and redemption location giving you valuable insight into your consumer and justifying your marketing budget 3 Coupons get you in Advertised promotions are quickly forgotten but a coupon is carried by consumers in a purse or wallet to their store with your name and photo all over it 4 Coupons offer a one-to-one personal moment Unlike print ads radio TV and most other forms of advertising coupons offer a private distraction-free communication moment 5 Coupons reach affluent consumers $100000 annual income are roughly twice as likely to use coupons than people with lower incomes
EVENTS
Calendar of Events
Basic Calendar Listing FREE Event DescriptionDate Cost Location Contact Name Address Phone Email 1 Photo logo and Website link Premium Calendar Listing $50 Includes basic listing info plus Event flier posting on front events page Event listing and flier w link to listing on weekly UTS weekly TrendE-Blast for 1 month (4 Blasts)
Join Us for 90 Days of
Networking
Coupons Coupon 400 pixels x 200 pixels
Premium Listing $125 2 weeks Coupon posted on our Trendy Savings Page
Supreme Listing $200 2 weeks Coupon posted on Trendy Saving for download
and UTS Mobile Coupon distribution
Increase Sales with Coupons
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15
DIGITAL amp EMAIL MARKETING
UTS Trend E-Blast campaigns will increase your exposure and get your message read Increase your profits by using your existing customers and their email address-es Email your monthly newsletters and announcements to all of your customers in a few clicks Let them also for-ward to their friends and family and further your brand awareness Create video enhanced email campaigns that will further engage your clients and make them stop and pay attention to your message or commercial Plan-ning and strategy is essential to a successful marketing plan Great for sending Exclusive Coupon Offers New Product Offerings Sales and Dis-counts Pro-motions Special Event Announcements HolidaySeasonal Greeting Messages Birthday Offers Special Invitations Contest Offerings SEND TO OUR DATA BASEmdashUTS Trend E-Blasts are sent to over 25000 UTS email subscribers Weekly SEND TO YOUR DATA BASEmdash We also offer personalized blasts for your customer base DONrsquoT HAVE A DATA BASE- Let UTS help you Ask us about our digital platform programs and data base creation and retention programs featuring mobile texting and more today
TRENDE-BLASTmdash OVER 50000 EMAIL SUBSCRIBERS
Market and Advertise your Brand with UTS featuring your businessorganization in a Trend E-Blast Basic Blast (Client provides pre designed ldquoHot Cardrdquo or Flier) 1 Blast 1 Month $150 3-5 Blast 10 Discount $135 6-8 Blasts 15 Discount $12750 9-11 Blasts 20 Discount $120 12+ Blasts 25 Discount $11250 Custom Blasts Add- Onrsquosndash Include content 1 hy-perlink to location of your choice (website social site video) $75 Design Fee $50 Submission Form $25 Audio (Radio Commercial) $50 Video (Production Not Included) $50 Additional photos up to 6
UTS Newsletters- Be a UTS Newsletter Sponsor Urban Trendsetters distributes a weekly e-blast (TrendE-Blast) to announce each new printonline edition and current news amp events to over 25000 email subscribers 2xrsquos per month Sponsor Industry E-blasts Newsletter Blasts
Banner Sponsorship Top $100 Bottom $75 Side $50
MOBILE MARKETING
UTS Mobile Basic Mobile $50 Setup Fee and $50 per 1 Month (2) Notifications Add Video $150 per 1 Month (2) Notifications Basic Text includes 1 Message to UTS Mobile Contacts QR Code for print and marketing inclusion Use mobile messages to deliver all of your digital marketing for coupons updates newsletters and more GO MOBILE WITH COUPONS amp MORE According to Groupon almost half of the companyrsquos North American transactions are now driven by mobile devices which is up from 30 last summer We are excited about the launch of our new coupon sales and distribution service Coupons offer a complete ROI (Return On Investment) when it comes to advertising This is one campaign you will able to count to the penny what your clients purchased using your coupons from Urban Trendsetters
Young African-American men are among those likely to face a digital divide in urban cities but are also among the leading mo-bile device users in the country
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16
TV
ldquoDitch the Dream and Become a Doer
My dreams did not come true I
worked really hard And I ended up building an empire out of my
Imaginationrdquo
-Shonda Rhimes
COMING SPRING 2015 Urban Trendsetters Un-Plugged
Filling the Void of Local Programming for African Americans
We have designed a show that brings our print publication to life UTS UnPlugged will launch in both the Columbus Dayton and Atlanta markets UTS TV will take our news magazine to a live and in living color television format Our community based programming will give viewers an up-close look at businesses organizations community leaders and more all from the comfort and convenience of their own home Our features include Local NationalGlobal News Lifestyle Arts amp Entertainment and Culture Business and Finance Health and Wellness
Business Spotlights amp MORE
Sponsors and participating businessorganization will have an opportunity to communicate information regarding ndash New Products ndash New Programs Initiative ndash New Promotions ndash Services ndash Contests
Dayton Columbus Atlanta
UTS Un-Plugged Guide to Reach Over Reaching Over 4 million households per week
Contact Urban Trendsetters for schedule and rates
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17
RADIO
ldquoIt is critical for us to tell our story from our perspective When the company is black owned you have Black decision makers a Black perspective and Black employeesrdquo
-Cathy Hughes
The NEW Urban Trendsetters Live Radio Show
Listen Live
Host Sharon S Gordon
Founder Urban Trendsetters LLC
Call in number 347-857-4490
Contact Urban Trendsetters for Spring broadcast schedule and rates
Broadcast Station Launch Spring 2014
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18
MEDIA SPONSORSHIPS amp PARTNERSHIPS
The 10th Annual Black Enterpirse Women of Power Summit
Featuring Special Guest Judy Smith the inspiration behind the hit series ldquoSCANDALrdquo as well as a special tribute to actress Pam Grier Other speakser in-
clude Former Essence Editor Susan L Taylor and Motivational Speaker Lisa Nichols to name a few
Event Highlights Include
10th Annual Legacy Awards Gala Executive Leadership Sessions
Networking Workshops
Live Entertainment
UTS has become a major urban media sponsor for events throughout Ohio including those listed below and many others
Black Enterprise Magazinersquos Entrepreneur Conference Women of Power Summit and African American Film Festival National Market Development for Whorsquos Who Publishing
Tom Joyner HBCU Virtual Career Fairs Macyrsquos Music Festival The Arnoldrsquos Classic The Ohio State Fair
Ohio Minority Supplier Diversity Council Expo Juneteenth Ohio Festivals
City of Ohio-Mayors Small Business Conference 200Columbus Anniversary Campaign
Champions of Diversity Annual Luncheon and Career Fair Macyrsquos Music Festival
UTS served as the minority and diversity media and outreach coordinator for campaigns for construction projects They include the Columbus Hollywood Casino and the Greater Columbus Convention Center-Hilton
HERE IS A LIST OF SOME OF OUR 2015 EVENTS AND MEDIA SPONSORSHIP amp PARTNERSHIPS
Urban Trendsetters Virtual Career Fair Februaryndash Black History month March- Celebrating Women of Diversity AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU This series of career fairs will allow recruiters and job seekers to interact one on one from the comfort of office and home Each week is dedicated Logistics amp Warehouse Professional Healthcare and STEM
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19
JOIN US
The Urban Trendsetters List of 2015 Media Sponsorship is
GROWING NATIONALLY amp FAST
For More Information on advertising or sponsorship opportunities
Call Mykayla Bryant or Sharon S Gordon at 614-526-8876
Email mykaylaurbantrendsetterescom or Sha-
ronurbantrendsetterscom
All images are live and direct you to information about events
POWER NETWORKING DALLAS
June 2015 Dr George Fraser is Americarsquos 1 Networker and Founder of
Frasernet and The Power Networking Conference
Champions of Diversity is an annual l awards luncheion that cel-ebrates the corporations that take diversity series
Recognized in the categories of Leadership Supplier
Workforce Development Community Outreach
This event is in Columbus Ohio in September and NEW market launch in Atlanta GA in October
URBAN HANGOVER Fun with a SPLASH of
Business Join us in Puerto Rico for the
Urban Hangoverrsquos Annual Retreat
This year featuring Dr George Frasier Author
and Americarsquos 1 Networker Entertainment and More Over 1000 expected to
attend
MEDIA SPONSORSHIPS amp PARTNERSHIPS
This year
Hotlanta is the
place to be
Join us for the
1 Economic
Empowerment
Event of the
YEAR
The 2015 African American Male Wellness Walkndash August is African American Male Wellness Walk in Ohio 2015 represents expansion in Washington DC Atlanta and Detroit Join us as we walk for health Every Saturday in August Log onto website for dates times and locations
Honoring Excellence and Diversity in the Black Community
Urban Trendsetters is the proud National Market Development Partner for Whorsquos Who a Real Time Media Company
Contact us for upcoming book releases and sponsorships
Serving over 24 Markets
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20
PUBLIC RELATIONS
ldquoAll business is personal Make your friends before you
need themrdquo
-Bob Johnson
PR Tactics (Customized for Each Client) Media Relations Industry Analyst Relations Media Tours News Releases - Writing News Releases - Distribution (View Services and Rates) On-Site Event Support Contributed Article Development and Placement Speaker Placement Award Nominations Media Kits Biography Creation Client Media Training Crisis Management
Our Public Relations (PR) work is structured around a cohesive set of customized objectives strategies and tactics that will increase awareness and preference for your product or service
Our PR Services are often bundled with our Marketing Services andor Publishing Industry Services to provide the best val-ue for the client
Typical PR Objectives
Increase positive press coverage and stimulate awareness and demand through the development and implementation of a Public Relations (Media Relations) Plan Establish you or your organization as thought leaders in terms of key issues attributes or messages Create a media buzz a foundation that can potentially be built upon in subsequent months and years Generate media coverage that favorably positions your organization Increase customers and resulting revenues
Typical PR Strategies Outreach ndash Consider utilization of various types of media (print web radio etc) and the targeting of multiple marketscitiesstatescountries Expose Your Message ndash Spotlight your organizations differentiators to drive awareness and demand (Consistency Frequency and Clarity in messaging) Credibility ndash Highlight your organization in the various media to increase credibility with customers and allow your firm to stand out from the crowd
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21
Other PR amp Media Services Include
Street Team Video Audio Production
Sponsorship amp Proposal Creation Event Fundraising
PUBLIC RELATIONS
We are proud of our partnerships with these and other media outlets
Distribute to over 500 Media Partners
Press Release Rates As Low As $99
Publishing Services - Book Marketing Services - Book Public Relations Services - Consulting to Book Publishers - Consulting to Authors
Marketing Services - Strategic Marketing - Web Site Design - e-Business Strategy - Online amp Print Advertising - Brochures Marketing Collateral - Presentation and Proposal Creation - Business and Marketing Plans
Writing Services - Feature Articles - Speech Writing - News Releases
WE GOT YOU COVERED
Speaking Services - Global Paid Speaking Engagements - Instructional Workshops
NO BUSINESS OR BUDGET TOO BIG OR TOO SMALL Urban Trendsetters creates packages based on the needs desires and budgets of our clients We meet you where you are and take you to the next level From logo to outreach wersquove got you covered
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22
UTS CITY VIEW
URBAN TRENDSETTERS INTRODUCES UTS CITYVIEW BILLBOARDS With the UTS CityView Billboards we are expanding our reach to thousands of people in communities all across the nation in small and large businesses in-cluding Fitness Centers Restaurants Salons amp Barber Shops Medical Offices and more Our network delivers HI-RES Ads to consumers everyday At the same time sharing ad revenue with the local communities that support the network of billboard systems We provide 100 targeted network marketing with Digital Signage UTS City View Billboards was designed to create a network of community access to information employment opportunities and to connect local communities while at the same time providing a information distribution network for the community Small Business Development is at work with our marketing model The community shares in profits by selling ads for each system Each business host receives a com-mission that goes back into their business for allowing us a place to host the billboards Locations hosting the system gets 5 of each ad sold within their estab-lishment and FREE Advertising on their location board as well as other partner host location boards We also offer sales positions and affiliate programs for people in the community looking for jobs or business opportunities Anyone can sell ads on the UTS CityView Boards and receive a portion of the sales UTS City View Billboards handles all the technical side of the Ad Servers including installation setup pro-ramming and ad management For more information visit UTS City View Online
ECONOMIC DEVELOPMENT amp CONNECTION FOR THE COMMUNITY
Low Cost Effective Advertising for Small
Businesses Income Producing Opportunity for Host Partners
Employment Affiliate Opportunities for Community
Special Features PSA for Community Announcements
Missing Persons Fundraising Opportunities for Non-Profits amp
MORE
SOCIAL TELEVISION
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23
E_COMMERCE SITES
MOBILE RESPONSIVE WEBSITE
Whatrsquos the best way to scare off your prospects
Having a stale static amateurish website
Your website is your online storefront and if you wonrsquot treat it seriously your prospects
wonrsquot take your business seriously From the time the visitor lands on your website you have only SECONDS before they decide to stay on your website and engage in your content or bounce and go finder another website You cannot afford to overlook the importance of
intelligent design with high quality content
IS YOUR WEBSITE RESPONSIVE Smartphones and tablets are revolutionizing internet browsingmdashand thatrsquos putting it lightly
Did you know that roughly 50 of online searches are conducted over a mobile device Furthermore that number is only increasing with each passing day
Donrsquot get left behind by this emerging trend With mobile-responsive web design you can make sure that you are available wherever and whenever your customers are in need of your
products and services A website classified as mobile responsive means that the website displays properly on all
devices viewing the website
MEMBERSHIP SITES CHAMBERS amp ORGAZINZATIONS
BASIC WEBSITE RATES START AS LOW AS $250 INVESTMENT
NIGHT CLUBS AND RESTAURANTS
AUTHORS SPEAKERS PROFESSIONALS PHOTOGRAPHERS MUSICIANS
CHURCHES
Website Features Include Web Hosting Custom Theme Design Social Media Links Social Media Optimization Blog Features Website Submission E-Commerce Membership Directories Private Messaging Member Login Member Profiles Invoicing System Online Pay More
Extra Features for communities Activity Streaming Member Login Member Profiles Forum System (if needed) Media uploads Free Paid member system ( Membership w PayPalreg ) if required Event System Messaging System Private Messages Friends Mass Messaging
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24
URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR
2015
ONLINE MARKETING SEO RESPONSIVE WEBSITE DESIGN PAY PER CLICK BLOG CONTENT CREATION LANDING PAGE CREATION AND DISTRIBUTION SOCIAL MEDIA CREATION amp MANAGEMENT SOCIAL OPTIMIZATION REPUTAITON MANAGEMENT
POSITION TO PROSPER Let us help you create a marketing strategy
for your business
MOBILE
MOBILE APPS WEBINAR DEVELOPMENT MOBILE TEXT CAMPAIGN DEVELOPMENT
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
25
ONLINE MARKETING SEO
ALL INLCLUSINVE PACKAGE BELOW $799 One Time Investment 1MONTH DURATION ndashAdditional ongoing monthly maintenance available $350 per month
YOUTUBE SETUP Facebook Profile Creation Design amp Optimization
YouTube Channel Creation and Optimization Facebook Profile Creation amp Optimization
Unique Email Account Creation (If Required) Banner Customization of Facebook Profile
YouTube Channel Design w Image Addition Resizing and Customizing
Banner Image Sourcing Editing Resizing and Customizing
Image Sourcing for Design Facebook Business Page Creation amp Optimization
Image Edition and Resizing Facebook Business Page Design w Image Sourcing Editing Resizing and Customizing
Image Cleaning and Finalizing Facebook Profile Information Population
YouTube Channel Profile Information and Population Social and Blog Account Setups
BLOGGER SETUP AND DESIGN Additional 5 Social Media Accounts Setup
Blogger Account Creation and Optimization Top 10 Social Sharing Accounts Setup
Blogger Theme Implementation (Design) 5 Press Release Accounts Setup
Google Plus Authorship Inclusion Primary Local Business Directories
TWITTER SETUP AND DESIGN Google Places ndash Creation and Optimization
Twitter Profile Creation and Optimization Bing Local ndash Creation and Optimization
Background Customization of Twitter Page Facebook Places ndash Creation and Optimization
Twitter Page Information Population Foursquare ndash Creation and Optimization
GOOGLE+ PROFILE CREATION DESIGN AND OPTIMIZATION Top 10 Business Directories Setup
Google+ Profile Creation and Optimization Top Niche or Geo Related Directory Account Creation and Optimization
Unique Email Account Creation (if required) Reporting and Auditing
Banner Customization of Google+ Business Page Internal Report Auditing and Analysis
Banner Image Sourcing Edition Resizing and Customization Work Reports
Google+ Business Page Creation and Optimization
Google+ Profile Information Population
OUR NEW Brand Establisher Package designed to secure and establish your brand on social media blogs and local directories ndash even before you decide to run aggressive online marketing campaigns
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 26
26
EMAIL MARKETING TOOLS
ldquoYou are the only one that can make a
difference What ever your dream
is Go For ITrdquo
-Earvin ldquo Magicrdquo Johnson
Video Email - The ability to send a personal video communication has never been easier All the robustness of a full-featured email account with the added value of communicating in video The next best thing to be-ing there live - YOU delivered to their inbox Our smart technology allows them to see you whether they are online or mobile
Video email marketingmdashThe same high impact you get from send-ing a personal video message multiplied As a fully qualified Email Service Provider (ESP) we make it as easy to send 100000 emails as it is to send 1 email You have total flexibility in design ranging from simple easy-to-design email by uploading graphics all the way to fully customizable HTML With great delivery rates and our handling the opt-in op-out compliance-related management we make email marketing a breeze
Social and mobile campaignsmdashWe make it easy to extend your marketing and communication into both social media like Facebook and Twitter and out to the world of mobile devices via a text message
Website and lead capture page hostingmdashMission number one in the world of effective internet marketing is lead capture or data capture We make it easy for you to set up and host your lead capture forms and pages right inside of officePRO No more need to use and manage multiple systems to get the job done We allow you to have as many different lists and cate-gories as you require to organize your contacts and target your communica-tion to them
Full CRM functionalitymdashAt the heart of our system is a very robust Contact Management System We have taken the most used and effective features of expensive and complicated CRM systems and placed it right at the center of your service We build a full contact record for every added or imported lead Every form of communication from email campaigns and even personal text messages are easily accessible from the contact record
Media StoragemdashIn a world where media (video audio and graphics) is becoming a more critical piece of communication it just makes sense to keep it all together in your communication system
AutorespondersmdashEveryone agrees that regular communications is the secret to building a great and meaningful relationship but they al-so agree that its often hard to fit regular communications in to a busy work schedule The answer Automated scheduled delivery Create your letters in advance and let the system send them out for you per the schedule of your design
Group Media Sharing - Working with a staff or a team We make it possible for you to share your content and media with others on your team maximizing the control and consistency of your brand in your organizations communications while minimizing the effort required to manage the process
Powerful reporting tracking and analytics - There was once a time (and there still is for many) where much of marketing and adver-tising was done in the blind You had no way of really knowing how ef-fective your message was or what people were reacting to until some-one actually called or visited you Those days are over for smart compa-nies Using a digital marketing system allows you to know hellipwell every-thing How many people received your communication opening your email click on a link watch a video etc has all been built in to every part of officePRO
Change and technology Most agree that there is much more in of-ficePRO than is needed especially at the low price point If not then we hope that we soon make you feel that way
ALL INCLUSIVE SYSTEM 5000 Contacts $50 per Month
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
27
APPS
We have apps now available in the following areas
Faith-based
Restaurant
Auto Dealer
Dr Dentist
Chiropractors
Fitness
Medical Pet Grooming
Schools
Personal
Bowling Alley
Insurance Agent
Musician
SalonsSpas
Associations
Musicians
Authors
Dance Studio
Attorney
Auto Mechanics
LoungeClubs
Realtors
Service Industry
RATES BEGIN AT $695
As a business owner you cannot escape the impact mobile has had on business communication Al-ready more than 50 of mobile internet searches are being done via a mobile device Your custom-ers have made the shift to smart devices and it has rapidly become their ldquogo tordquo place for information recommendations referrals and re-search for everything For many industries 2012 is the tipping point year their marketing has been forced to shift to mobile What is your mobile strategy How are you taking advantage of the un-stoppable shift in communication
There will be over 2 billion connected mobile
devices in 2015
Mobile Users are Less than 6ft away from their phones at all times
Push Notifications Send important messages about upcoming events special offers or news alerts directly to your customers mobile devices Set your notifications to send now or at a future date and time Location Based amp Geo Fence Send notifications to users at the point where they enter a certain geographic area (cross the fence) GPS Directions GPSQR Coupons Convenient Functionality Go Viral Event Listings Educate and Inform Fan Wall Social Media Integration One-Touch Calling and Emailing Video Integration Photo Gallery and Email Photo Mailing List Integrations We make it easy to integrate outside services Whether its Open Table for reservations an appointment-setting service for a salon robust forms using WooFoo or podcasts with SoundCloud we can integrate it with your app
African Americans are such a valuable market for advertisers Not only are 69
active online buyers theyre also very social They interact across platforms
share their thoughts search actively and are more receptive to online marketing
FEATURES INCLUDE BUT NOT LIMITED
For More Information About Our Apps Call Us or Download the 2015 UTS
ReFresh Guide
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28
Coming July 2015
The BEE (Black Economic Empowerment) Directory
What is the BEE Business Directory
The BEE (Black Economic Empowerment) Business Directory is a com-munity resource for locating African Americans in business and to com-municate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE will launch in Central Ohio The BEE Business Directory will be published in print and online
The printed version will be available for distribution July 2015 Our goal is to register over 500 businesses by submission date May 1 2015 Join Us
ON DECK
Coming April 2015 Fit amp Trendy
Fit and Trendy Magazine is a quarterly health and wellness magazine Our mission is to create a Health and Wellness Movement throughout the urban communities we represent
Minorities with an emphasis on the African American culture are facing health risks at an alarming rate and developing illnesses that can be reversed through a shift of the mind-set and changing the daily routines one small step at a time And making the decision to live a healthy lifestyle
Fit amp Trendy Magazine along with the Fit ampTrendy Website will create a community of like-minded individuals all working for the same goalhellipto be healthy wealthy and wise
Join us on this Fitness Revolution Your Health is Your Wealth
ldquoBe encouraged Stay on your hustle You canrsquot fail until you quitrdquo -Russell Simmons
What would you do if you didnt care what anyone thinks The answer may astound YOU
Try it We DARE YOU
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2
MOVERS amp SHAKERS GAME CHANGERS DOMINATORS CREATORS
FOCUSED LEADERS MOTIVATED INFLUENCERS
OFTEN IMITATED BUT NEVER DUPICATED
URBAN TRENDSETTERS
ldquoWhat I know for sure is that its only when you make the process your goal that the big dream can follow That doesnt necessarily mean your process will necessarily lead you to wealth or fame In fact your dream may have nothing to do with tangible prosperity and everything to do with creating a life filled with joy one with no regrets and a clear conscience Ive learned that wealth is a tool that gives you choices but it cant compensate for a life not fully lived and it certainly cant create a sense of peace within you ldquo
-Oprah Winfrey
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3
Page 1 A True Trendsettermdash For visual purposes only
Page 4 Founderrsquos Page
Page 5 Who Are We
Page 6 What Do We Do
Page 7 Demographics
Page 8mdash9 Features amp Editorial Calendar
Page 10-11 Rates amp Sizes
Page 12 Distribution amp Circulation
Page 13mdash15 Online Marketing
Page 16mdash17 Radio amp TV
Page 18-19 Events Partnerships Media Sponsorships
Page 20mdash21 PR Services
Page 22 City View Indoor Billboards
Page 23 Website Creation
Page 24 ndash25 Online and Social Marketing
Page 26-27 Email Marketing APPS
Page 28 On Deck
TABLE OF CONTENTS
ldquoThey Talk
We Live
Who Cares
What They Sayrdquo
-Jay Z
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4
WELCOME TO THE UTS NATION
Be an Urban Trendsetter Have the Courage to do You
ldquoThere was a void in the urban community and the need for the many positive stories
going unheard and drowned out in mainstream media by all the negative news I believed that our community needed a voice for those stories and individuals that
wanted to discuss solutions and not problems and that we needed a publication that would allow our youth to see and hear from individuals in their community that looked
like them doing great things and I wanted it to be FREE Urban Trendsetters News Magazine was created to fill that void and give us that voice We deliver positive news
for positive peoplerdquo
Sharon S Gordon-Urban Trendsetters LLC
Let Us Put Your Business in the Streets Join the UTS Nation Today
Urban Trendsetters News Magazine amp Media LLC
World Headquarters 5773 Empporium Square
Columbu Ohio 43215 Office 888-885-5552
infourbantrendsetterscom wwwurbantrendsetterscom
Sharon S Gordon
Founder Publisher
sharonurbantrendsetterscom
WHO ARE WE
Just in Case The Name Wasnrsquot Enough Founded in February 2003 this Columbus OH based company found its niche as the newspaper and media organization known for reporting on the positive aspects of the urban community Urban Trendsetters News Magazine and Media (UTS) is a Multi-Cultural Outreach Specialist UTS has gained a national reputation as a respected integrated communications boutique representing the urban lifestyle UTS has expanded throughout the years to ensure that we have stayed relevant and continued to stay on the cutting edge of the hottest and newest trends in electronic and social media In order to do so we have added several media properties to our suite including UTS Online our website that allows for up to the minute news and updates as well as access to our monthly publication online UTS Radio Live UTS TV Show- Un Plugged CityView our Indoor Billboard and Digital Network UTSEO-Online Marketing and SEO Services and UTS Media our advertising and outreach broker services These are our passionshellipcombining all of our media products with the resources of our media partners to create complete cohesive and strategic marketing and advertising campaigns We are a one-stop shop UTS creates campaigns that are conceived with a clientrsquos short and long term sales and marketing objectives so that public relations programs dovetail with client marketing and monetary goals and in-crease their bottom line Our joy and goal is to always exceed client expectations
ldquoIrsquom going to use all
my tools
my God-given ability
and make the best
life I can with itrdquo
-Lebron James
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 6
6
WHAT WE DO
The unique opportunity for engaging African-American consumers lies in a companyrsquos ability to make that consumer feel connected respected and reflect them as a viable consumer of a product While African Americans are voracious consumers of media such as television radio and print many companies assume that because there are no language barriers there is no need to advertise to Black audiences through African-American media outlets This Is a missed opportunity for companies who can use such outlets to reach Black consumers in trusted environments where Blacks see themselves most often reflected Consider the following facts on Blacks perceptions on advertising 91 believe that Black media is more relevant to them
81 believe that products advertised on Black media are more relevant to them 77 believe that Black media has a better understanding of the needs and issue that affect them
78 would like to see more Black modelsactors used in ads and over half (51) would purchase a product if the advertising portrayed Blacks positively
73 believe that Black media keeps them in touch with their heritage 68 want to see more commercials directed specifically to Black audiences
67 want to see more advertising targeting Black consumers
ndashSource Nielsen Here are few of our valued clients that recognize the importance of advertising to our community
Reach the Diverse Urban Community
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7
OUR DEMOGRAPHICS
Typical Urban Trendsetter Reader The buying power of African Americans will reach $11 trillion in 2015 GENDER Female 60 Male 40 AGE 4 18 and Under 16 19-25 45 26-35 35 36-45 10 46 and Older Median Age 32 Readers with Children 4 amp under 22 14-18 35 INCOME amp HOUSEHOLD 10 under $24000 20 $25000-$35000 22 $36000-$49000 35 $50000-$74000 13 over $7500000 Avg Household Income $65000 52 - 2 or more persons employed in household 62 Owns a home or condo 38 Apartment
The average income for African-American households nationwide is $47290 with 35 earning $50000 or more with an overall aggregate household income level of $6956 billion African-American continue to be viable consumers with a collective buying power estimated to reach $11 trillion in 2015 In addition the Black population and its aggregate buying power is overall more geographically widespread and diverse than other ethnic or racial segments Companies seeking to connect with more affluent African-American will find in certain market areas there is a correlation between a large Black population and a large base of higher-earning Black households
EDUCATION 5 High School Students 95 High School Grads 28 Some College 47 College Degree 19 Graduate School TECHNOLOGY 178 Computer Usage Home 72 Computer Usage Work 12 Computer Usage School MOBILE 99 Mobile Phone Usage WORK STATUS 35 Own a business 47 White Collar 32 Blue Collar LIFESTYLE 382 Owns a luxury car 926 Buy or go to movies
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 8
8
NEWS amp FEATURES
LOCAL NATIONAL GLOBAL POLITICS BUSINESS SPIRITUAL FAMILY TRENDS
EDUCATION YOUNG amp TRENDY SENIOR AUTO TRAVEL FOOD
EVENTS ARTS amp ENTERTAINMENT FAMILY TRENDS CULTURE DIVERSITY CAREERS
TECHNOLOGY REAL ESTATE CLASSIFIEDS COUPONS
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 9
9
PRINT 2015 EDITORIAL CALENDAR
Month Feature Close Date Distribution
February Special Black History and Anniversary Edition
Special Black History Career and Opportunity Guide And Virtual Career Fair UTS Atlanta GA Launch Valentine Gift Guide
11615 2515
March Special Women of Diversity Insertion
Special Black Enterprise Women of Power Summit InsertionmdashFt Lauderdale FL
21315 3515
April 2015 Spring Fashion amp Beauty Guide
Fit and Trendy Health and Wellness Insertion and Virtual Career Fair
31315 4215
May Motherrsquos Day Gift Guide
Special Whorsquos Who Black Atlanta Black Enterprise Entrepreneur Conference amp Atlanta on Tour Guide
41715 5115
June Fatherrsquos Day Gift Guide
Celebrate 2015 Graduates 2015 Juneteenth Special Insertion
51515 6415
July Expos amp Festival
Independence Day Celebration 61215 7115
August Back To School
The African American Male Walk Special Insertion 71715 73015
September Fall Fashion amp Beauty 2015
Special Champions of Diversity Ohio Insertion 81415 9315
October 2015 Diversity Inclusion
Special Champions of Diversity Atlanta Insertion 91115 10115
November Thanksgiving-Annual Gift Giving Guide 101615 102915
December Happy Holidays-Small Business Saturday Edition 111315 112415
ldquoI thank GOD for closed doorsrdquo
-Tyler Perry
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10
PRINT RATES amp SIZES
12 Xrsquos
(25)
9 XrsquoS
(20)
6 XrsquoS
(15)
OPEN 3 XrsquoS
(10)
Full Page $2100 $2240 $2380 $2800 $2520
12 Page $1425 $1615 $1520 $1900 $1710
14 Page $750 $800 $850 $1000 $900
16 Page $525 $560 $595 $700 $630
18 Page $375 $400 $425 $500 $450
Business Card $100
COVERS 12 XrsquoS
(25)
6 xrsquos (15) 3 XrsquoS
(10)
OPEN 9 xrsquos
(20)
Center $3750 $4250 $4500 $5000 $4000
Back Cov-
er
$3000 $3400 $3600 $4000 $3200
Inside Co-
vers
$2625 $2925 $3150 $3500 $2800
Front
Cover
Banner
$900 $1020 $1080 $1200 $960
Calendar
Banner
$825 $935 $990 $1100 $880
BONUS
ALL Display ads include a hyperlink to your business website audio or
YouTube video or commercial that can be accessed
through our online edition
Purchase a quarter page and above and receive a FREE Custom E-Mail
Blast
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11
FULL PAGE- (H)1161x (W) 1011
HALF PAGE V - (H) 1161 x (W) 505
QUARTER PAGEmdashH- 594 (H) x 505 (W)
HALF PAGE-H- 594 (H) x 1011 (W)
QUARTER PAGE ndashV BANNER 289 (H) x 1011 (W)
ONE SIXTH PAGE -H- 271 (H) x (W) 5746
ONE EIGHTH PAGE 289 (H) x 505 (W)
ONE SIXTH PAGEmdashV 505 (H) x 2932(W)
Business Card 151 (H) x 2867 (W)
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 12
12
DISTRIBUTION CIRCULATION
Local Libraries Beauty and Barber Salons Beauty Supplies Book Stores City Offices State Offices County Offices Non-Profit Organizations
Restaurants and Venues Neighborhood Stores Drug Stores Professional Offices Chambers of Commerce Churches Media Outlets Corporate Offices
Spirit Stores amp Locations
Recreation Centers
High Schools
Colleges amp Universities
Small Businesses
UTS Events
Media Sponsored Events
ldquoSince Irsquove been in America I have always been intrigued by
this one phrase ldquoShersquos beautiful like the girl
next doorrdquo Irsquove always wondered whose
neighborhood they were talking aboutrdquo -Iman
We Go Where We Gather
We distribute 50000 Copies (OH and ATL) Email to 50000 Emails 52 Readers Per Copy 100rsquos Locations
We have a grass-roots approach to distribution From the first edition of Urban Trendsetters it has been our philosophy that we would meet are audience where they are Our first stops are our local beauty barber and nail salons and then our plac-es of worship Then we fill in the blanks For a complete list of distribution location visit our website We are always look-
ing for new places to distribute If you have a prime location please feel free to email us at infourbantrendsetterscom
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 13
13
WEBSITE
UTS Online Classifieds
The Urban Trendsetters allow our customers the op-portunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
Urban Trendsetters Online Advertising Sizes Top Banner $500 per month amp Bottom Banner $300 Size 468 pixels wide x 60 pixels height Box Ad $200 - 125 pixels x 125 pixels Coupon $250 - 400 pixels x 200 pixels
Online Business Directory Basic Business Listing FREE Name Address Phone Email 1 Photo logo and Website link Premium Listing $100 mo 6 mos Includes basic listing info plus Up to 4 photos Business logo w link to listing Supreme Listing $175 1 Year Includes Premium Listing info plus Up to 6 photos up to 2 min video and online business spotlight Prime Listing $250 1 Year
Includes Premium Listing info plus Business Listing in UTS Print version with online link to company website
Online Classifieds
All print classified ads receive FREE placement online One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
THE URBAN TRENDSETTERS ONLINE The Urban Trendsetters website offers our readers and followers news and information daily Readers can view read Urban Trendsetters in print as well as online with our new interactive version Interviews and articles come to life on the UTS website Urban Trendsetters Online offers many additional advertising marketing and promotional options including our UTS Online Edition With every display advertisement purchase in Urban Trendsetters we include a hyper-link to your webpage or social networking page of choice In addition to our online version UTS offers coupons classified ads business directory automobile directory health and wellness directory Job Search amp Opportunity feature and MORE
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 14
14
ONLINE FEATURES
CAREERS AND OPPORTUNITY
Online Opportunities amp Jobs Listing
Premium Opportunity Listing $50 - 2 wks $75 1 Mo Includes basic listing info plus Inclusion on UTS Career Jobs and Opportunity Blast sent 1x per week Prime Opportunity Listing $150 1 Mo Premium Listing plus Month in print and online
1Coupons are more influential than you know Studies show that coupons are second only to word-of-mouth when it come to influencing consumer purchasing decisions 2 Coupon marketing is one of the only measurable forms of marketing Most advertising and marketing is impossible to accurately measure But coupons can be easily tracked by redemption rate and redemption location giving you valuable insight into your consumer and justifying your marketing budget 3 Coupons get you in Advertised promotions are quickly forgotten but a coupon is carried by consumers in a purse or wallet to their store with your name and photo all over it 4 Coupons offer a one-to-one personal moment Unlike print ads radio TV and most other forms of advertising coupons offer a private distraction-free communication moment 5 Coupons reach affluent consumers $100000 annual income are roughly twice as likely to use coupons than people with lower incomes
EVENTS
Calendar of Events
Basic Calendar Listing FREE Event DescriptionDate Cost Location Contact Name Address Phone Email 1 Photo logo and Website link Premium Calendar Listing $50 Includes basic listing info plus Event flier posting on front events page Event listing and flier w link to listing on weekly UTS weekly TrendE-Blast for 1 month (4 Blasts)
Join Us for 90 Days of
Networking
Coupons Coupon 400 pixels x 200 pixels
Premium Listing $125 2 weeks Coupon posted on our Trendy Savings Page
Supreme Listing $200 2 weeks Coupon posted on Trendy Saving for download
and UTS Mobile Coupon distribution
Increase Sales with Coupons
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15
15
DIGITAL amp EMAIL MARKETING
UTS Trend E-Blast campaigns will increase your exposure and get your message read Increase your profits by using your existing customers and their email address-es Email your monthly newsletters and announcements to all of your customers in a few clicks Let them also for-ward to their friends and family and further your brand awareness Create video enhanced email campaigns that will further engage your clients and make them stop and pay attention to your message or commercial Plan-ning and strategy is essential to a successful marketing plan Great for sending Exclusive Coupon Offers New Product Offerings Sales and Dis-counts Pro-motions Special Event Announcements HolidaySeasonal Greeting Messages Birthday Offers Special Invitations Contest Offerings SEND TO OUR DATA BASEmdashUTS Trend E-Blasts are sent to over 25000 UTS email subscribers Weekly SEND TO YOUR DATA BASEmdash We also offer personalized blasts for your customer base DONrsquoT HAVE A DATA BASE- Let UTS help you Ask us about our digital platform programs and data base creation and retention programs featuring mobile texting and more today
TRENDE-BLASTmdash OVER 50000 EMAIL SUBSCRIBERS
Market and Advertise your Brand with UTS featuring your businessorganization in a Trend E-Blast Basic Blast (Client provides pre designed ldquoHot Cardrdquo or Flier) 1 Blast 1 Month $150 3-5 Blast 10 Discount $135 6-8 Blasts 15 Discount $12750 9-11 Blasts 20 Discount $120 12+ Blasts 25 Discount $11250 Custom Blasts Add- Onrsquosndash Include content 1 hy-perlink to location of your choice (website social site video) $75 Design Fee $50 Submission Form $25 Audio (Radio Commercial) $50 Video (Production Not Included) $50 Additional photos up to 6
UTS Newsletters- Be a UTS Newsletter Sponsor Urban Trendsetters distributes a weekly e-blast (TrendE-Blast) to announce each new printonline edition and current news amp events to over 25000 email subscribers 2xrsquos per month Sponsor Industry E-blasts Newsletter Blasts
Banner Sponsorship Top $100 Bottom $75 Side $50
MOBILE MARKETING
UTS Mobile Basic Mobile $50 Setup Fee and $50 per 1 Month (2) Notifications Add Video $150 per 1 Month (2) Notifications Basic Text includes 1 Message to UTS Mobile Contacts QR Code for print and marketing inclusion Use mobile messages to deliver all of your digital marketing for coupons updates newsletters and more GO MOBILE WITH COUPONS amp MORE According to Groupon almost half of the companyrsquos North American transactions are now driven by mobile devices which is up from 30 last summer We are excited about the launch of our new coupon sales and distribution service Coupons offer a complete ROI (Return On Investment) when it comes to advertising This is one campaign you will able to count to the penny what your clients purchased using your coupons from Urban Trendsetters
Young African-American men are among those likely to face a digital divide in urban cities but are also among the leading mo-bile device users in the country
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 16
16
TV
ldquoDitch the Dream and Become a Doer
My dreams did not come true I
worked really hard And I ended up building an empire out of my
Imaginationrdquo
-Shonda Rhimes
COMING SPRING 2015 Urban Trendsetters Un-Plugged
Filling the Void of Local Programming for African Americans
We have designed a show that brings our print publication to life UTS UnPlugged will launch in both the Columbus Dayton and Atlanta markets UTS TV will take our news magazine to a live and in living color television format Our community based programming will give viewers an up-close look at businesses organizations community leaders and more all from the comfort and convenience of their own home Our features include Local NationalGlobal News Lifestyle Arts amp Entertainment and Culture Business and Finance Health and Wellness
Business Spotlights amp MORE
Sponsors and participating businessorganization will have an opportunity to communicate information regarding ndash New Products ndash New Programs Initiative ndash New Promotions ndash Services ndash Contests
Dayton Columbus Atlanta
UTS Un-Plugged Guide to Reach Over Reaching Over 4 million households per week
Contact Urban Trendsetters for schedule and rates
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17
17
RADIO
ldquoIt is critical for us to tell our story from our perspective When the company is black owned you have Black decision makers a Black perspective and Black employeesrdquo
-Cathy Hughes
The NEW Urban Trendsetters Live Radio Show
Listen Live
Host Sharon S Gordon
Founder Urban Trendsetters LLC
Call in number 347-857-4490
Contact Urban Trendsetters for Spring broadcast schedule and rates
Broadcast Station Launch Spring 2014
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 18
18
MEDIA SPONSORSHIPS amp PARTNERSHIPS
The 10th Annual Black Enterpirse Women of Power Summit
Featuring Special Guest Judy Smith the inspiration behind the hit series ldquoSCANDALrdquo as well as a special tribute to actress Pam Grier Other speakser in-
clude Former Essence Editor Susan L Taylor and Motivational Speaker Lisa Nichols to name a few
Event Highlights Include
10th Annual Legacy Awards Gala Executive Leadership Sessions
Networking Workshops
Live Entertainment
UTS has become a major urban media sponsor for events throughout Ohio including those listed below and many others
Black Enterprise Magazinersquos Entrepreneur Conference Women of Power Summit and African American Film Festival National Market Development for Whorsquos Who Publishing
Tom Joyner HBCU Virtual Career Fairs Macyrsquos Music Festival The Arnoldrsquos Classic The Ohio State Fair
Ohio Minority Supplier Diversity Council Expo Juneteenth Ohio Festivals
City of Ohio-Mayors Small Business Conference 200Columbus Anniversary Campaign
Champions of Diversity Annual Luncheon and Career Fair Macyrsquos Music Festival
UTS served as the minority and diversity media and outreach coordinator for campaigns for construction projects They include the Columbus Hollywood Casino and the Greater Columbus Convention Center-Hilton
HERE IS A LIST OF SOME OF OUR 2015 EVENTS AND MEDIA SPONSORSHIP amp PARTNERSHIPS
Urban Trendsetters Virtual Career Fair Februaryndash Black History month March- Celebrating Women of Diversity AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU This series of career fairs will allow recruiters and job seekers to interact one on one from the comfort of office and home Each week is dedicated Logistics amp Warehouse Professional Healthcare and STEM
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19
19
JOIN US
The Urban Trendsetters List of 2015 Media Sponsorship is
GROWING NATIONALLY amp FAST
For More Information on advertising or sponsorship opportunities
Call Mykayla Bryant or Sharon S Gordon at 614-526-8876
Email mykaylaurbantrendsetterescom or Sha-
ronurbantrendsetterscom
All images are live and direct you to information about events
POWER NETWORKING DALLAS
June 2015 Dr George Fraser is Americarsquos 1 Networker and Founder of
Frasernet and The Power Networking Conference
Champions of Diversity is an annual l awards luncheion that cel-ebrates the corporations that take diversity series
Recognized in the categories of Leadership Supplier
Workforce Development Community Outreach
This event is in Columbus Ohio in September and NEW market launch in Atlanta GA in October
URBAN HANGOVER Fun with a SPLASH of
Business Join us in Puerto Rico for the
Urban Hangoverrsquos Annual Retreat
This year featuring Dr George Frasier Author
and Americarsquos 1 Networker Entertainment and More Over 1000 expected to
attend
MEDIA SPONSORSHIPS amp PARTNERSHIPS
This year
Hotlanta is the
place to be
Join us for the
1 Economic
Empowerment
Event of the
YEAR
The 2015 African American Male Wellness Walkndash August is African American Male Wellness Walk in Ohio 2015 represents expansion in Washington DC Atlanta and Detroit Join us as we walk for health Every Saturday in August Log onto website for dates times and locations
Honoring Excellence and Diversity in the Black Community
Urban Trendsetters is the proud National Market Development Partner for Whorsquos Who a Real Time Media Company
Contact us for upcoming book releases and sponsorships
Serving over 24 Markets
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 20
20
PUBLIC RELATIONS
ldquoAll business is personal Make your friends before you
need themrdquo
-Bob Johnson
PR Tactics (Customized for Each Client) Media Relations Industry Analyst Relations Media Tours News Releases - Writing News Releases - Distribution (View Services and Rates) On-Site Event Support Contributed Article Development and Placement Speaker Placement Award Nominations Media Kits Biography Creation Client Media Training Crisis Management
Our Public Relations (PR) work is structured around a cohesive set of customized objectives strategies and tactics that will increase awareness and preference for your product or service
Our PR Services are often bundled with our Marketing Services andor Publishing Industry Services to provide the best val-ue for the client
Typical PR Objectives
Increase positive press coverage and stimulate awareness and demand through the development and implementation of a Public Relations (Media Relations) Plan Establish you or your organization as thought leaders in terms of key issues attributes or messages Create a media buzz a foundation that can potentially be built upon in subsequent months and years Generate media coverage that favorably positions your organization Increase customers and resulting revenues
Typical PR Strategies Outreach ndash Consider utilization of various types of media (print web radio etc) and the targeting of multiple marketscitiesstatescountries Expose Your Message ndash Spotlight your organizations differentiators to drive awareness and demand (Consistency Frequency and Clarity in messaging) Credibility ndash Highlight your organization in the various media to increase credibility with customers and allow your firm to stand out from the crowd
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
21
Other PR amp Media Services Include
Street Team Video Audio Production
Sponsorship amp Proposal Creation Event Fundraising
PUBLIC RELATIONS
We are proud of our partnerships with these and other media outlets
Distribute to over 500 Media Partners
Press Release Rates As Low As $99
Publishing Services - Book Marketing Services - Book Public Relations Services - Consulting to Book Publishers - Consulting to Authors
Marketing Services - Strategic Marketing - Web Site Design - e-Business Strategy - Online amp Print Advertising - Brochures Marketing Collateral - Presentation and Proposal Creation - Business and Marketing Plans
Writing Services - Feature Articles - Speech Writing - News Releases
WE GOT YOU COVERED
Speaking Services - Global Paid Speaking Engagements - Instructional Workshops
NO BUSINESS OR BUDGET TOO BIG OR TOO SMALL Urban Trendsetters creates packages based on the needs desires and budgets of our clients We meet you where you are and take you to the next level From logo to outreach wersquove got you covered
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22
UTS CITY VIEW
URBAN TRENDSETTERS INTRODUCES UTS CITYVIEW BILLBOARDS With the UTS CityView Billboards we are expanding our reach to thousands of people in communities all across the nation in small and large businesses in-cluding Fitness Centers Restaurants Salons amp Barber Shops Medical Offices and more Our network delivers HI-RES Ads to consumers everyday At the same time sharing ad revenue with the local communities that support the network of billboard systems We provide 100 targeted network marketing with Digital Signage UTS City View Billboards was designed to create a network of community access to information employment opportunities and to connect local communities while at the same time providing a information distribution network for the community Small Business Development is at work with our marketing model The community shares in profits by selling ads for each system Each business host receives a com-mission that goes back into their business for allowing us a place to host the billboards Locations hosting the system gets 5 of each ad sold within their estab-lishment and FREE Advertising on their location board as well as other partner host location boards We also offer sales positions and affiliate programs for people in the community looking for jobs or business opportunities Anyone can sell ads on the UTS CityView Boards and receive a portion of the sales UTS City View Billboards handles all the technical side of the Ad Servers including installation setup pro-ramming and ad management For more information visit UTS City View Online
ECONOMIC DEVELOPMENT amp CONNECTION FOR THE COMMUNITY
Low Cost Effective Advertising for Small
Businesses Income Producing Opportunity for Host Partners
Employment Affiliate Opportunities for Community
Special Features PSA for Community Announcements
Missing Persons Fundraising Opportunities for Non-Profits amp
MORE
SOCIAL TELEVISION
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23
E_COMMERCE SITES
MOBILE RESPONSIVE WEBSITE
Whatrsquos the best way to scare off your prospects
Having a stale static amateurish website
Your website is your online storefront and if you wonrsquot treat it seriously your prospects
wonrsquot take your business seriously From the time the visitor lands on your website you have only SECONDS before they decide to stay on your website and engage in your content or bounce and go finder another website You cannot afford to overlook the importance of
intelligent design with high quality content
IS YOUR WEBSITE RESPONSIVE Smartphones and tablets are revolutionizing internet browsingmdashand thatrsquos putting it lightly
Did you know that roughly 50 of online searches are conducted over a mobile device Furthermore that number is only increasing with each passing day
Donrsquot get left behind by this emerging trend With mobile-responsive web design you can make sure that you are available wherever and whenever your customers are in need of your
products and services A website classified as mobile responsive means that the website displays properly on all
devices viewing the website
MEMBERSHIP SITES CHAMBERS amp ORGAZINZATIONS
BASIC WEBSITE RATES START AS LOW AS $250 INVESTMENT
NIGHT CLUBS AND RESTAURANTS
AUTHORS SPEAKERS PROFESSIONALS PHOTOGRAPHERS MUSICIANS
CHURCHES
Website Features Include Web Hosting Custom Theme Design Social Media Links Social Media Optimization Blog Features Website Submission E-Commerce Membership Directories Private Messaging Member Login Member Profiles Invoicing System Online Pay More
Extra Features for communities Activity Streaming Member Login Member Profiles Forum System (if needed) Media uploads Free Paid member system ( Membership w PayPalreg ) if required Event System Messaging System Private Messages Friends Mass Messaging
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24
URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR
2015
ONLINE MARKETING SEO RESPONSIVE WEBSITE DESIGN PAY PER CLICK BLOG CONTENT CREATION LANDING PAGE CREATION AND DISTRIBUTION SOCIAL MEDIA CREATION amp MANAGEMENT SOCIAL OPTIMIZATION REPUTAITON MANAGEMENT
POSITION TO PROSPER Let us help you create a marketing strategy
for your business
MOBILE
MOBILE APPS WEBINAR DEVELOPMENT MOBILE TEXT CAMPAIGN DEVELOPMENT
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25
ONLINE MARKETING SEO
ALL INLCLUSINVE PACKAGE BELOW $799 One Time Investment 1MONTH DURATION ndashAdditional ongoing monthly maintenance available $350 per month
YOUTUBE SETUP Facebook Profile Creation Design amp Optimization
YouTube Channel Creation and Optimization Facebook Profile Creation amp Optimization
Unique Email Account Creation (If Required) Banner Customization of Facebook Profile
YouTube Channel Design w Image Addition Resizing and Customizing
Banner Image Sourcing Editing Resizing and Customizing
Image Sourcing for Design Facebook Business Page Creation amp Optimization
Image Edition and Resizing Facebook Business Page Design w Image Sourcing Editing Resizing and Customizing
Image Cleaning and Finalizing Facebook Profile Information Population
YouTube Channel Profile Information and Population Social and Blog Account Setups
BLOGGER SETUP AND DESIGN Additional 5 Social Media Accounts Setup
Blogger Account Creation and Optimization Top 10 Social Sharing Accounts Setup
Blogger Theme Implementation (Design) 5 Press Release Accounts Setup
Google Plus Authorship Inclusion Primary Local Business Directories
TWITTER SETUP AND DESIGN Google Places ndash Creation and Optimization
Twitter Profile Creation and Optimization Bing Local ndash Creation and Optimization
Background Customization of Twitter Page Facebook Places ndash Creation and Optimization
Twitter Page Information Population Foursquare ndash Creation and Optimization
GOOGLE+ PROFILE CREATION DESIGN AND OPTIMIZATION Top 10 Business Directories Setup
Google+ Profile Creation and Optimization Top Niche or Geo Related Directory Account Creation and Optimization
Unique Email Account Creation (if required) Reporting and Auditing
Banner Customization of Google+ Business Page Internal Report Auditing and Analysis
Banner Image Sourcing Edition Resizing and Customization Work Reports
Google+ Business Page Creation and Optimization
Google+ Profile Information Population
OUR NEW Brand Establisher Package designed to secure and establish your brand on social media blogs and local directories ndash even before you decide to run aggressive online marketing campaigns
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26
EMAIL MARKETING TOOLS
ldquoYou are the only one that can make a
difference What ever your dream
is Go For ITrdquo
-Earvin ldquo Magicrdquo Johnson
Video Email - The ability to send a personal video communication has never been easier All the robustness of a full-featured email account with the added value of communicating in video The next best thing to be-ing there live - YOU delivered to their inbox Our smart technology allows them to see you whether they are online or mobile
Video email marketingmdashThe same high impact you get from send-ing a personal video message multiplied As a fully qualified Email Service Provider (ESP) we make it as easy to send 100000 emails as it is to send 1 email You have total flexibility in design ranging from simple easy-to-design email by uploading graphics all the way to fully customizable HTML With great delivery rates and our handling the opt-in op-out compliance-related management we make email marketing a breeze
Social and mobile campaignsmdashWe make it easy to extend your marketing and communication into both social media like Facebook and Twitter and out to the world of mobile devices via a text message
Website and lead capture page hostingmdashMission number one in the world of effective internet marketing is lead capture or data capture We make it easy for you to set up and host your lead capture forms and pages right inside of officePRO No more need to use and manage multiple systems to get the job done We allow you to have as many different lists and cate-gories as you require to organize your contacts and target your communica-tion to them
Full CRM functionalitymdashAt the heart of our system is a very robust Contact Management System We have taken the most used and effective features of expensive and complicated CRM systems and placed it right at the center of your service We build a full contact record for every added or imported lead Every form of communication from email campaigns and even personal text messages are easily accessible from the contact record
Media StoragemdashIn a world where media (video audio and graphics) is becoming a more critical piece of communication it just makes sense to keep it all together in your communication system
AutorespondersmdashEveryone agrees that regular communications is the secret to building a great and meaningful relationship but they al-so agree that its often hard to fit regular communications in to a busy work schedule The answer Automated scheduled delivery Create your letters in advance and let the system send them out for you per the schedule of your design
Group Media Sharing - Working with a staff or a team We make it possible for you to share your content and media with others on your team maximizing the control and consistency of your brand in your organizations communications while minimizing the effort required to manage the process
Powerful reporting tracking and analytics - There was once a time (and there still is for many) where much of marketing and adver-tising was done in the blind You had no way of really knowing how ef-fective your message was or what people were reacting to until some-one actually called or visited you Those days are over for smart compa-nies Using a digital marketing system allows you to know hellipwell every-thing How many people received your communication opening your email click on a link watch a video etc has all been built in to every part of officePRO
Change and technology Most agree that there is much more in of-ficePRO than is needed especially at the low price point If not then we hope that we soon make you feel that way
ALL INCLUSIVE SYSTEM 5000 Contacts $50 per Month
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27
APPS
We have apps now available in the following areas
Faith-based
Restaurant
Auto Dealer
Dr Dentist
Chiropractors
Fitness
Medical Pet Grooming
Schools
Personal
Bowling Alley
Insurance Agent
Musician
SalonsSpas
Associations
Musicians
Authors
Dance Studio
Attorney
Auto Mechanics
LoungeClubs
Realtors
Service Industry
RATES BEGIN AT $695
As a business owner you cannot escape the impact mobile has had on business communication Al-ready more than 50 of mobile internet searches are being done via a mobile device Your custom-ers have made the shift to smart devices and it has rapidly become their ldquogo tordquo place for information recommendations referrals and re-search for everything For many industries 2012 is the tipping point year their marketing has been forced to shift to mobile What is your mobile strategy How are you taking advantage of the un-stoppable shift in communication
There will be over 2 billion connected mobile
devices in 2015
Mobile Users are Less than 6ft away from their phones at all times
Push Notifications Send important messages about upcoming events special offers or news alerts directly to your customers mobile devices Set your notifications to send now or at a future date and time Location Based amp Geo Fence Send notifications to users at the point where they enter a certain geographic area (cross the fence) GPS Directions GPSQR Coupons Convenient Functionality Go Viral Event Listings Educate and Inform Fan Wall Social Media Integration One-Touch Calling and Emailing Video Integration Photo Gallery and Email Photo Mailing List Integrations We make it easy to integrate outside services Whether its Open Table for reservations an appointment-setting service for a salon robust forms using WooFoo or podcasts with SoundCloud we can integrate it with your app
African Americans are such a valuable market for advertisers Not only are 69
active online buyers theyre also very social They interact across platforms
share their thoughts search actively and are more receptive to online marketing
FEATURES INCLUDE BUT NOT LIMITED
For More Information About Our Apps Call Us or Download the 2015 UTS
ReFresh Guide
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28
Coming July 2015
The BEE (Black Economic Empowerment) Directory
What is the BEE Business Directory
The BEE (Black Economic Empowerment) Business Directory is a com-munity resource for locating African Americans in business and to com-municate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE will launch in Central Ohio The BEE Business Directory will be published in print and online
The printed version will be available for distribution July 2015 Our goal is to register over 500 businesses by submission date May 1 2015 Join Us
ON DECK
Coming April 2015 Fit amp Trendy
Fit and Trendy Magazine is a quarterly health and wellness magazine Our mission is to create a Health and Wellness Movement throughout the urban communities we represent
Minorities with an emphasis on the African American culture are facing health risks at an alarming rate and developing illnesses that can be reversed through a shift of the mind-set and changing the daily routines one small step at a time And making the decision to live a healthy lifestyle
Fit amp Trendy Magazine along with the Fit ampTrendy Website will create a community of like-minded individuals all working for the same goalhellipto be healthy wealthy and wise
Join us on this Fitness Revolution Your Health is Your Wealth
ldquoBe encouraged Stay on your hustle You canrsquot fail until you quitrdquo -Russell Simmons
What would you do if you didnt care what anyone thinks The answer may astound YOU
Try it We DARE YOU
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3
Page 1 A True Trendsettermdash For visual purposes only
Page 4 Founderrsquos Page
Page 5 Who Are We
Page 6 What Do We Do
Page 7 Demographics
Page 8mdash9 Features amp Editorial Calendar
Page 10-11 Rates amp Sizes
Page 12 Distribution amp Circulation
Page 13mdash15 Online Marketing
Page 16mdash17 Radio amp TV
Page 18-19 Events Partnerships Media Sponsorships
Page 20mdash21 PR Services
Page 22 City View Indoor Billboards
Page 23 Website Creation
Page 24 ndash25 Online and Social Marketing
Page 26-27 Email Marketing APPS
Page 28 On Deck
TABLE OF CONTENTS
ldquoThey Talk
We Live
Who Cares
What They Sayrdquo
-Jay Z
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4
WELCOME TO THE UTS NATION
Be an Urban Trendsetter Have the Courage to do You
ldquoThere was a void in the urban community and the need for the many positive stories
going unheard and drowned out in mainstream media by all the negative news I believed that our community needed a voice for those stories and individuals that
wanted to discuss solutions and not problems and that we needed a publication that would allow our youth to see and hear from individuals in their community that looked
like them doing great things and I wanted it to be FREE Urban Trendsetters News Magazine was created to fill that void and give us that voice We deliver positive news
for positive peoplerdquo
Sharon S Gordon-Urban Trendsetters LLC
Let Us Put Your Business in the Streets Join the UTS Nation Today
Urban Trendsetters News Magazine amp Media LLC
World Headquarters 5773 Empporium Square
Columbu Ohio 43215 Office 888-885-5552
infourbantrendsetterscom wwwurbantrendsetterscom
Sharon S Gordon
Founder Publisher
sharonurbantrendsetterscom
WHO ARE WE
Just in Case The Name Wasnrsquot Enough Founded in February 2003 this Columbus OH based company found its niche as the newspaper and media organization known for reporting on the positive aspects of the urban community Urban Trendsetters News Magazine and Media (UTS) is a Multi-Cultural Outreach Specialist UTS has gained a national reputation as a respected integrated communications boutique representing the urban lifestyle UTS has expanded throughout the years to ensure that we have stayed relevant and continued to stay on the cutting edge of the hottest and newest trends in electronic and social media In order to do so we have added several media properties to our suite including UTS Online our website that allows for up to the minute news and updates as well as access to our monthly publication online UTS Radio Live UTS TV Show- Un Plugged CityView our Indoor Billboard and Digital Network UTSEO-Online Marketing and SEO Services and UTS Media our advertising and outreach broker services These are our passionshellipcombining all of our media products with the resources of our media partners to create complete cohesive and strategic marketing and advertising campaigns We are a one-stop shop UTS creates campaigns that are conceived with a clientrsquos short and long term sales and marketing objectives so that public relations programs dovetail with client marketing and monetary goals and in-crease their bottom line Our joy and goal is to always exceed client expectations
ldquoIrsquom going to use all
my tools
my God-given ability
and make the best
life I can with itrdquo
-Lebron James
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6
WHAT WE DO
The unique opportunity for engaging African-American consumers lies in a companyrsquos ability to make that consumer feel connected respected and reflect them as a viable consumer of a product While African Americans are voracious consumers of media such as television radio and print many companies assume that because there are no language barriers there is no need to advertise to Black audiences through African-American media outlets This Is a missed opportunity for companies who can use such outlets to reach Black consumers in trusted environments where Blacks see themselves most often reflected Consider the following facts on Blacks perceptions on advertising 91 believe that Black media is more relevant to them
81 believe that products advertised on Black media are more relevant to them 77 believe that Black media has a better understanding of the needs and issue that affect them
78 would like to see more Black modelsactors used in ads and over half (51) would purchase a product if the advertising portrayed Blacks positively
73 believe that Black media keeps them in touch with their heritage 68 want to see more commercials directed specifically to Black audiences
67 want to see more advertising targeting Black consumers
ndashSource Nielsen Here are few of our valued clients that recognize the importance of advertising to our community
Reach the Diverse Urban Community
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7
OUR DEMOGRAPHICS
Typical Urban Trendsetter Reader The buying power of African Americans will reach $11 trillion in 2015 GENDER Female 60 Male 40 AGE 4 18 and Under 16 19-25 45 26-35 35 36-45 10 46 and Older Median Age 32 Readers with Children 4 amp under 22 14-18 35 INCOME amp HOUSEHOLD 10 under $24000 20 $25000-$35000 22 $36000-$49000 35 $50000-$74000 13 over $7500000 Avg Household Income $65000 52 - 2 or more persons employed in household 62 Owns a home or condo 38 Apartment
The average income for African-American households nationwide is $47290 with 35 earning $50000 or more with an overall aggregate household income level of $6956 billion African-American continue to be viable consumers with a collective buying power estimated to reach $11 trillion in 2015 In addition the Black population and its aggregate buying power is overall more geographically widespread and diverse than other ethnic or racial segments Companies seeking to connect with more affluent African-American will find in certain market areas there is a correlation between a large Black population and a large base of higher-earning Black households
EDUCATION 5 High School Students 95 High School Grads 28 Some College 47 College Degree 19 Graduate School TECHNOLOGY 178 Computer Usage Home 72 Computer Usage Work 12 Computer Usage School MOBILE 99 Mobile Phone Usage WORK STATUS 35 Own a business 47 White Collar 32 Blue Collar LIFESTYLE 382 Owns a luxury car 926 Buy or go to movies
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8
NEWS amp FEATURES
LOCAL NATIONAL GLOBAL POLITICS BUSINESS SPIRITUAL FAMILY TRENDS
EDUCATION YOUNG amp TRENDY SENIOR AUTO TRAVEL FOOD
EVENTS ARTS amp ENTERTAINMENT FAMILY TRENDS CULTURE DIVERSITY CAREERS
TECHNOLOGY REAL ESTATE CLASSIFIEDS COUPONS
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 9
9
PRINT 2015 EDITORIAL CALENDAR
Month Feature Close Date Distribution
February Special Black History and Anniversary Edition
Special Black History Career and Opportunity Guide And Virtual Career Fair UTS Atlanta GA Launch Valentine Gift Guide
11615 2515
March Special Women of Diversity Insertion
Special Black Enterprise Women of Power Summit InsertionmdashFt Lauderdale FL
21315 3515
April 2015 Spring Fashion amp Beauty Guide
Fit and Trendy Health and Wellness Insertion and Virtual Career Fair
31315 4215
May Motherrsquos Day Gift Guide
Special Whorsquos Who Black Atlanta Black Enterprise Entrepreneur Conference amp Atlanta on Tour Guide
41715 5115
June Fatherrsquos Day Gift Guide
Celebrate 2015 Graduates 2015 Juneteenth Special Insertion
51515 6415
July Expos amp Festival
Independence Day Celebration 61215 7115
August Back To School
The African American Male Walk Special Insertion 71715 73015
September Fall Fashion amp Beauty 2015
Special Champions of Diversity Ohio Insertion 81415 9315
October 2015 Diversity Inclusion
Special Champions of Diversity Atlanta Insertion 91115 10115
November Thanksgiving-Annual Gift Giving Guide 101615 102915
December Happy Holidays-Small Business Saturday Edition 111315 112415
ldquoI thank GOD for closed doorsrdquo
-Tyler Perry
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10
PRINT RATES amp SIZES
12 Xrsquos
(25)
9 XrsquoS
(20)
6 XrsquoS
(15)
OPEN 3 XrsquoS
(10)
Full Page $2100 $2240 $2380 $2800 $2520
12 Page $1425 $1615 $1520 $1900 $1710
14 Page $750 $800 $850 $1000 $900
16 Page $525 $560 $595 $700 $630
18 Page $375 $400 $425 $500 $450
Business Card $100
COVERS 12 XrsquoS
(25)
6 xrsquos (15) 3 XrsquoS
(10)
OPEN 9 xrsquos
(20)
Center $3750 $4250 $4500 $5000 $4000
Back Cov-
er
$3000 $3400 $3600 $4000 $3200
Inside Co-
vers
$2625 $2925 $3150 $3500 $2800
Front
Cover
Banner
$900 $1020 $1080 $1200 $960
Calendar
Banner
$825 $935 $990 $1100 $880
BONUS
ALL Display ads include a hyperlink to your business website audio or
YouTube video or commercial that can be accessed
through our online edition
Purchase a quarter page and above and receive a FREE Custom E-Mail
Blast
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 11
11
FULL PAGE- (H)1161x (W) 1011
HALF PAGE V - (H) 1161 x (W) 505
QUARTER PAGEmdashH- 594 (H) x 505 (W)
HALF PAGE-H- 594 (H) x 1011 (W)
QUARTER PAGE ndashV BANNER 289 (H) x 1011 (W)
ONE SIXTH PAGE -H- 271 (H) x (W) 5746
ONE EIGHTH PAGE 289 (H) x 505 (W)
ONE SIXTH PAGEmdashV 505 (H) x 2932(W)
Business Card 151 (H) x 2867 (W)
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 12
12
DISTRIBUTION CIRCULATION
Local Libraries Beauty and Barber Salons Beauty Supplies Book Stores City Offices State Offices County Offices Non-Profit Organizations
Restaurants and Venues Neighborhood Stores Drug Stores Professional Offices Chambers of Commerce Churches Media Outlets Corporate Offices
Spirit Stores amp Locations
Recreation Centers
High Schools
Colleges amp Universities
Small Businesses
UTS Events
Media Sponsored Events
ldquoSince Irsquove been in America I have always been intrigued by
this one phrase ldquoShersquos beautiful like the girl
next doorrdquo Irsquove always wondered whose
neighborhood they were talking aboutrdquo -Iman
We Go Where We Gather
We distribute 50000 Copies (OH and ATL) Email to 50000 Emails 52 Readers Per Copy 100rsquos Locations
We have a grass-roots approach to distribution From the first edition of Urban Trendsetters it has been our philosophy that we would meet are audience where they are Our first stops are our local beauty barber and nail salons and then our plac-es of worship Then we fill in the blanks For a complete list of distribution location visit our website We are always look-
ing for new places to distribute If you have a prime location please feel free to email us at infourbantrendsetterscom
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 13
13
WEBSITE
UTS Online Classifieds
The Urban Trendsetters allow our customers the op-portunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
Urban Trendsetters Online Advertising Sizes Top Banner $500 per month amp Bottom Banner $300 Size 468 pixels wide x 60 pixels height Box Ad $200 - 125 pixels x 125 pixels Coupon $250 - 400 pixels x 200 pixels
Online Business Directory Basic Business Listing FREE Name Address Phone Email 1 Photo logo and Website link Premium Listing $100 mo 6 mos Includes basic listing info plus Up to 4 photos Business logo w link to listing Supreme Listing $175 1 Year Includes Premium Listing info plus Up to 6 photos up to 2 min video and online business spotlight Prime Listing $250 1 Year
Includes Premium Listing info plus Business Listing in UTS Print version with online link to company website
Online Classifieds
All print classified ads receive FREE placement online One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
THE URBAN TRENDSETTERS ONLINE The Urban Trendsetters website offers our readers and followers news and information daily Readers can view read Urban Trendsetters in print as well as online with our new interactive version Interviews and articles come to life on the UTS website Urban Trendsetters Online offers many additional advertising marketing and promotional options including our UTS Online Edition With every display advertisement purchase in Urban Trendsetters we include a hyper-link to your webpage or social networking page of choice In addition to our online version UTS offers coupons classified ads business directory automobile directory health and wellness directory Job Search amp Opportunity feature and MORE
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 14
14
ONLINE FEATURES
CAREERS AND OPPORTUNITY
Online Opportunities amp Jobs Listing
Premium Opportunity Listing $50 - 2 wks $75 1 Mo Includes basic listing info plus Inclusion on UTS Career Jobs and Opportunity Blast sent 1x per week Prime Opportunity Listing $150 1 Mo Premium Listing plus Month in print and online
1Coupons are more influential than you know Studies show that coupons are second only to word-of-mouth when it come to influencing consumer purchasing decisions 2 Coupon marketing is one of the only measurable forms of marketing Most advertising and marketing is impossible to accurately measure But coupons can be easily tracked by redemption rate and redemption location giving you valuable insight into your consumer and justifying your marketing budget 3 Coupons get you in Advertised promotions are quickly forgotten but a coupon is carried by consumers in a purse or wallet to their store with your name and photo all over it 4 Coupons offer a one-to-one personal moment Unlike print ads radio TV and most other forms of advertising coupons offer a private distraction-free communication moment 5 Coupons reach affluent consumers $100000 annual income are roughly twice as likely to use coupons than people with lower incomes
EVENTS
Calendar of Events
Basic Calendar Listing FREE Event DescriptionDate Cost Location Contact Name Address Phone Email 1 Photo logo and Website link Premium Calendar Listing $50 Includes basic listing info plus Event flier posting on front events page Event listing and flier w link to listing on weekly UTS weekly TrendE-Blast for 1 month (4 Blasts)
Join Us for 90 Days of
Networking
Coupons Coupon 400 pixels x 200 pixels
Premium Listing $125 2 weeks Coupon posted on our Trendy Savings Page
Supreme Listing $200 2 weeks Coupon posted on Trendy Saving for download
and UTS Mobile Coupon distribution
Increase Sales with Coupons
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15
15
DIGITAL amp EMAIL MARKETING
UTS Trend E-Blast campaigns will increase your exposure and get your message read Increase your profits by using your existing customers and their email address-es Email your monthly newsletters and announcements to all of your customers in a few clicks Let them also for-ward to their friends and family and further your brand awareness Create video enhanced email campaigns that will further engage your clients and make them stop and pay attention to your message or commercial Plan-ning and strategy is essential to a successful marketing plan Great for sending Exclusive Coupon Offers New Product Offerings Sales and Dis-counts Pro-motions Special Event Announcements HolidaySeasonal Greeting Messages Birthday Offers Special Invitations Contest Offerings SEND TO OUR DATA BASEmdashUTS Trend E-Blasts are sent to over 25000 UTS email subscribers Weekly SEND TO YOUR DATA BASEmdash We also offer personalized blasts for your customer base DONrsquoT HAVE A DATA BASE- Let UTS help you Ask us about our digital platform programs and data base creation and retention programs featuring mobile texting and more today
TRENDE-BLASTmdash OVER 50000 EMAIL SUBSCRIBERS
Market and Advertise your Brand with UTS featuring your businessorganization in a Trend E-Blast Basic Blast (Client provides pre designed ldquoHot Cardrdquo or Flier) 1 Blast 1 Month $150 3-5 Blast 10 Discount $135 6-8 Blasts 15 Discount $12750 9-11 Blasts 20 Discount $120 12+ Blasts 25 Discount $11250 Custom Blasts Add- Onrsquosndash Include content 1 hy-perlink to location of your choice (website social site video) $75 Design Fee $50 Submission Form $25 Audio (Radio Commercial) $50 Video (Production Not Included) $50 Additional photos up to 6
UTS Newsletters- Be a UTS Newsletter Sponsor Urban Trendsetters distributes a weekly e-blast (TrendE-Blast) to announce each new printonline edition and current news amp events to over 25000 email subscribers 2xrsquos per month Sponsor Industry E-blasts Newsletter Blasts
Banner Sponsorship Top $100 Bottom $75 Side $50
MOBILE MARKETING
UTS Mobile Basic Mobile $50 Setup Fee and $50 per 1 Month (2) Notifications Add Video $150 per 1 Month (2) Notifications Basic Text includes 1 Message to UTS Mobile Contacts QR Code for print and marketing inclusion Use mobile messages to deliver all of your digital marketing for coupons updates newsletters and more GO MOBILE WITH COUPONS amp MORE According to Groupon almost half of the companyrsquos North American transactions are now driven by mobile devices which is up from 30 last summer We are excited about the launch of our new coupon sales and distribution service Coupons offer a complete ROI (Return On Investment) when it comes to advertising This is one campaign you will able to count to the penny what your clients purchased using your coupons from Urban Trendsetters
Young African-American men are among those likely to face a digital divide in urban cities but are also among the leading mo-bile device users in the country
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 16
16
TV
ldquoDitch the Dream and Become a Doer
My dreams did not come true I
worked really hard And I ended up building an empire out of my
Imaginationrdquo
-Shonda Rhimes
COMING SPRING 2015 Urban Trendsetters Un-Plugged
Filling the Void of Local Programming for African Americans
We have designed a show that brings our print publication to life UTS UnPlugged will launch in both the Columbus Dayton and Atlanta markets UTS TV will take our news magazine to a live and in living color television format Our community based programming will give viewers an up-close look at businesses organizations community leaders and more all from the comfort and convenience of their own home Our features include Local NationalGlobal News Lifestyle Arts amp Entertainment and Culture Business and Finance Health and Wellness
Business Spotlights amp MORE
Sponsors and participating businessorganization will have an opportunity to communicate information regarding ndash New Products ndash New Programs Initiative ndash New Promotions ndash Services ndash Contests
Dayton Columbus Atlanta
UTS Un-Plugged Guide to Reach Over Reaching Over 4 million households per week
Contact Urban Trendsetters for schedule and rates
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17
17
RADIO
ldquoIt is critical for us to tell our story from our perspective When the company is black owned you have Black decision makers a Black perspective and Black employeesrdquo
-Cathy Hughes
The NEW Urban Trendsetters Live Radio Show
Listen Live
Host Sharon S Gordon
Founder Urban Trendsetters LLC
Call in number 347-857-4490
Contact Urban Trendsetters for Spring broadcast schedule and rates
Broadcast Station Launch Spring 2014
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18
MEDIA SPONSORSHIPS amp PARTNERSHIPS
The 10th Annual Black Enterpirse Women of Power Summit
Featuring Special Guest Judy Smith the inspiration behind the hit series ldquoSCANDALrdquo as well as a special tribute to actress Pam Grier Other speakser in-
clude Former Essence Editor Susan L Taylor and Motivational Speaker Lisa Nichols to name a few
Event Highlights Include
10th Annual Legacy Awards Gala Executive Leadership Sessions
Networking Workshops
Live Entertainment
UTS has become a major urban media sponsor for events throughout Ohio including those listed below and many others
Black Enterprise Magazinersquos Entrepreneur Conference Women of Power Summit and African American Film Festival National Market Development for Whorsquos Who Publishing
Tom Joyner HBCU Virtual Career Fairs Macyrsquos Music Festival The Arnoldrsquos Classic The Ohio State Fair
Ohio Minority Supplier Diversity Council Expo Juneteenth Ohio Festivals
City of Ohio-Mayors Small Business Conference 200Columbus Anniversary Campaign
Champions of Diversity Annual Luncheon and Career Fair Macyrsquos Music Festival
UTS served as the minority and diversity media and outreach coordinator for campaigns for construction projects They include the Columbus Hollywood Casino and the Greater Columbus Convention Center-Hilton
HERE IS A LIST OF SOME OF OUR 2015 EVENTS AND MEDIA SPONSORSHIP amp PARTNERSHIPS
Urban Trendsetters Virtual Career Fair Februaryndash Black History month March- Celebrating Women of Diversity AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU This series of career fairs will allow recruiters and job seekers to interact one on one from the comfort of office and home Each week is dedicated Logistics amp Warehouse Professional Healthcare and STEM
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19
JOIN US
The Urban Trendsetters List of 2015 Media Sponsorship is
GROWING NATIONALLY amp FAST
For More Information on advertising or sponsorship opportunities
Call Mykayla Bryant or Sharon S Gordon at 614-526-8876
Email mykaylaurbantrendsetterescom or Sha-
ronurbantrendsetterscom
All images are live and direct you to information about events
POWER NETWORKING DALLAS
June 2015 Dr George Fraser is Americarsquos 1 Networker and Founder of
Frasernet and The Power Networking Conference
Champions of Diversity is an annual l awards luncheion that cel-ebrates the corporations that take diversity series
Recognized in the categories of Leadership Supplier
Workforce Development Community Outreach
This event is in Columbus Ohio in September and NEW market launch in Atlanta GA in October
URBAN HANGOVER Fun with a SPLASH of
Business Join us in Puerto Rico for the
Urban Hangoverrsquos Annual Retreat
This year featuring Dr George Frasier Author
and Americarsquos 1 Networker Entertainment and More Over 1000 expected to
attend
MEDIA SPONSORSHIPS amp PARTNERSHIPS
This year
Hotlanta is the
place to be
Join us for the
1 Economic
Empowerment
Event of the
YEAR
The 2015 African American Male Wellness Walkndash August is African American Male Wellness Walk in Ohio 2015 represents expansion in Washington DC Atlanta and Detroit Join us as we walk for health Every Saturday in August Log onto website for dates times and locations
Honoring Excellence and Diversity in the Black Community
Urban Trendsetters is the proud National Market Development Partner for Whorsquos Who a Real Time Media Company
Contact us for upcoming book releases and sponsorships
Serving over 24 Markets
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20
PUBLIC RELATIONS
ldquoAll business is personal Make your friends before you
need themrdquo
-Bob Johnson
PR Tactics (Customized for Each Client) Media Relations Industry Analyst Relations Media Tours News Releases - Writing News Releases - Distribution (View Services and Rates) On-Site Event Support Contributed Article Development and Placement Speaker Placement Award Nominations Media Kits Biography Creation Client Media Training Crisis Management
Our Public Relations (PR) work is structured around a cohesive set of customized objectives strategies and tactics that will increase awareness and preference for your product or service
Our PR Services are often bundled with our Marketing Services andor Publishing Industry Services to provide the best val-ue for the client
Typical PR Objectives
Increase positive press coverage and stimulate awareness and demand through the development and implementation of a Public Relations (Media Relations) Plan Establish you or your organization as thought leaders in terms of key issues attributes or messages Create a media buzz a foundation that can potentially be built upon in subsequent months and years Generate media coverage that favorably positions your organization Increase customers and resulting revenues
Typical PR Strategies Outreach ndash Consider utilization of various types of media (print web radio etc) and the targeting of multiple marketscitiesstatescountries Expose Your Message ndash Spotlight your organizations differentiators to drive awareness and demand (Consistency Frequency and Clarity in messaging) Credibility ndash Highlight your organization in the various media to increase credibility with customers and allow your firm to stand out from the crowd
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21
Other PR amp Media Services Include
Street Team Video Audio Production
Sponsorship amp Proposal Creation Event Fundraising
PUBLIC RELATIONS
We are proud of our partnerships with these and other media outlets
Distribute to over 500 Media Partners
Press Release Rates As Low As $99
Publishing Services - Book Marketing Services - Book Public Relations Services - Consulting to Book Publishers - Consulting to Authors
Marketing Services - Strategic Marketing - Web Site Design - e-Business Strategy - Online amp Print Advertising - Brochures Marketing Collateral - Presentation and Proposal Creation - Business and Marketing Plans
Writing Services - Feature Articles - Speech Writing - News Releases
WE GOT YOU COVERED
Speaking Services - Global Paid Speaking Engagements - Instructional Workshops
NO BUSINESS OR BUDGET TOO BIG OR TOO SMALL Urban Trendsetters creates packages based on the needs desires and budgets of our clients We meet you where you are and take you to the next level From logo to outreach wersquove got you covered
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22
UTS CITY VIEW
URBAN TRENDSETTERS INTRODUCES UTS CITYVIEW BILLBOARDS With the UTS CityView Billboards we are expanding our reach to thousands of people in communities all across the nation in small and large businesses in-cluding Fitness Centers Restaurants Salons amp Barber Shops Medical Offices and more Our network delivers HI-RES Ads to consumers everyday At the same time sharing ad revenue with the local communities that support the network of billboard systems We provide 100 targeted network marketing with Digital Signage UTS City View Billboards was designed to create a network of community access to information employment opportunities and to connect local communities while at the same time providing a information distribution network for the community Small Business Development is at work with our marketing model The community shares in profits by selling ads for each system Each business host receives a com-mission that goes back into their business for allowing us a place to host the billboards Locations hosting the system gets 5 of each ad sold within their estab-lishment and FREE Advertising on their location board as well as other partner host location boards We also offer sales positions and affiliate programs for people in the community looking for jobs or business opportunities Anyone can sell ads on the UTS CityView Boards and receive a portion of the sales UTS City View Billboards handles all the technical side of the Ad Servers including installation setup pro-ramming and ad management For more information visit UTS City View Online
ECONOMIC DEVELOPMENT amp CONNECTION FOR THE COMMUNITY
Low Cost Effective Advertising for Small
Businesses Income Producing Opportunity for Host Partners
Employment Affiliate Opportunities for Community
Special Features PSA for Community Announcements
Missing Persons Fundraising Opportunities for Non-Profits amp
MORE
SOCIAL TELEVISION
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23
E_COMMERCE SITES
MOBILE RESPONSIVE WEBSITE
Whatrsquos the best way to scare off your prospects
Having a stale static amateurish website
Your website is your online storefront and if you wonrsquot treat it seriously your prospects
wonrsquot take your business seriously From the time the visitor lands on your website you have only SECONDS before they decide to stay on your website and engage in your content or bounce and go finder another website You cannot afford to overlook the importance of
intelligent design with high quality content
IS YOUR WEBSITE RESPONSIVE Smartphones and tablets are revolutionizing internet browsingmdashand thatrsquos putting it lightly
Did you know that roughly 50 of online searches are conducted over a mobile device Furthermore that number is only increasing with each passing day
Donrsquot get left behind by this emerging trend With mobile-responsive web design you can make sure that you are available wherever and whenever your customers are in need of your
products and services A website classified as mobile responsive means that the website displays properly on all
devices viewing the website
MEMBERSHIP SITES CHAMBERS amp ORGAZINZATIONS
BASIC WEBSITE RATES START AS LOW AS $250 INVESTMENT
NIGHT CLUBS AND RESTAURANTS
AUTHORS SPEAKERS PROFESSIONALS PHOTOGRAPHERS MUSICIANS
CHURCHES
Website Features Include Web Hosting Custom Theme Design Social Media Links Social Media Optimization Blog Features Website Submission E-Commerce Membership Directories Private Messaging Member Login Member Profiles Invoicing System Online Pay More
Extra Features for communities Activity Streaming Member Login Member Profiles Forum System (if needed) Media uploads Free Paid member system ( Membership w PayPalreg ) if required Event System Messaging System Private Messages Friends Mass Messaging
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24
URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR
2015
ONLINE MARKETING SEO RESPONSIVE WEBSITE DESIGN PAY PER CLICK BLOG CONTENT CREATION LANDING PAGE CREATION AND DISTRIBUTION SOCIAL MEDIA CREATION amp MANAGEMENT SOCIAL OPTIMIZATION REPUTAITON MANAGEMENT
POSITION TO PROSPER Let us help you create a marketing strategy
for your business
MOBILE
MOBILE APPS WEBINAR DEVELOPMENT MOBILE TEXT CAMPAIGN DEVELOPMENT
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25
ONLINE MARKETING SEO
ALL INLCLUSINVE PACKAGE BELOW $799 One Time Investment 1MONTH DURATION ndashAdditional ongoing monthly maintenance available $350 per month
YOUTUBE SETUP Facebook Profile Creation Design amp Optimization
YouTube Channel Creation and Optimization Facebook Profile Creation amp Optimization
Unique Email Account Creation (If Required) Banner Customization of Facebook Profile
YouTube Channel Design w Image Addition Resizing and Customizing
Banner Image Sourcing Editing Resizing and Customizing
Image Sourcing for Design Facebook Business Page Creation amp Optimization
Image Edition and Resizing Facebook Business Page Design w Image Sourcing Editing Resizing and Customizing
Image Cleaning and Finalizing Facebook Profile Information Population
YouTube Channel Profile Information and Population Social and Blog Account Setups
BLOGGER SETUP AND DESIGN Additional 5 Social Media Accounts Setup
Blogger Account Creation and Optimization Top 10 Social Sharing Accounts Setup
Blogger Theme Implementation (Design) 5 Press Release Accounts Setup
Google Plus Authorship Inclusion Primary Local Business Directories
TWITTER SETUP AND DESIGN Google Places ndash Creation and Optimization
Twitter Profile Creation and Optimization Bing Local ndash Creation and Optimization
Background Customization of Twitter Page Facebook Places ndash Creation and Optimization
Twitter Page Information Population Foursquare ndash Creation and Optimization
GOOGLE+ PROFILE CREATION DESIGN AND OPTIMIZATION Top 10 Business Directories Setup
Google+ Profile Creation and Optimization Top Niche or Geo Related Directory Account Creation and Optimization
Unique Email Account Creation (if required) Reporting and Auditing
Banner Customization of Google+ Business Page Internal Report Auditing and Analysis
Banner Image Sourcing Edition Resizing and Customization Work Reports
Google+ Business Page Creation and Optimization
Google+ Profile Information Population
OUR NEW Brand Establisher Package designed to secure and establish your brand on social media blogs and local directories ndash even before you decide to run aggressive online marketing campaigns
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26
EMAIL MARKETING TOOLS
ldquoYou are the only one that can make a
difference What ever your dream
is Go For ITrdquo
-Earvin ldquo Magicrdquo Johnson
Video Email - The ability to send a personal video communication has never been easier All the robustness of a full-featured email account with the added value of communicating in video The next best thing to be-ing there live - YOU delivered to their inbox Our smart technology allows them to see you whether they are online or mobile
Video email marketingmdashThe same high impact you get from send-ing a personal video message multiplied As a fully qualified Email Service Provider (ESP) we make it as easy to send 100000 emails as it is to send 1 email You have total flexibility in design ranging from simple easy-to-design email by uploading graphics all the way to fully customizable HTML With great delivery rates and our handling the opt-in op-out compliance-related management we make email marketing a breeze
Social and mobile campaignsmdashWe make it easy to extend your marketing and communication into both social media like Facebook and Twitter and out to the world of mobile devices via a text message
Website and lead capture page hostingmdashMission number one in the world of effective internet marketing is lead capture or data capture We make it easy for you to set up and host your lead capture forms and pages right inside of officePRO No more need to use and manage multiple systems to get the job done We allow you to have as many different lists and cate-gories as you require to organize your contacts and target your communica-tion to them
Full CRM functionalitymdashAt the heart of our system is a very robust Contact Management System We have taken the most used and effective features of expensive and complicated CRM systems and placed it right at the center of your service We build a full contact record for every added or imported lead Every form of communication from email campaigns and even personal text messages are easily accessible from the contact record
Media StoragemdashIn a world where media (video audio and graphics) is becoming a more critical piece of communication it just makes sense to keep it all together in your communication system
AutorespondersmdashEveryone agrees that regular communications is the secret to building a great and meaningful relationship but they al-so agree that its often hard to fit regular communications in to a busy work schedule The answer Automated scheduled delivery Create your letters in advance and let the system send them out for you per the schedule of your design
Group Media Sharing - Working with a staff or a team We make it possible for you to share your content and media with others on your team maximizing the control and consistency of your brand in your organizations communications while minimizing the effort required to manage the process
Powerful reporting tracking and analytics - There was once a time (and there still is for many) where much of marketing and adver-tising was done in the blind You had no way of really knowing how ef-fective your message was or what people were reacting to until some-one actually called or visited you Those days are over for smart compa-nies Using a digital marketing system allows you to know hellipwell every-thing How many people received your communication opening your email click on a link watch a video etc has all been built in to every part of officePRO
Change and technology Most agree that there is much more in of-ficePRO than is needed especially at the low price point If not then we hope that we soon make you feel that way
ALL INCLUSIVE SYSTEM 5000 Contacts $50 per Month
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27
APPS
We have apps now available in the following areas
Faith-based
Restaurant
Auto Dealer
Dr Dentist
Chiropractors
Fitness
Medical Pet Grooming
Schools
Personal
Bowling Alley
Insurance Agent
Musician
SalonsSpas
Associations
Musicians
Authors
Dance Studio
Attorney
Auto Mechanics
LoungeClubs
Realtors
Service Industry
RATES BEGIN AT $695
As a business owner you cannot escape the impact mobile has had on business communication Al-ready more than 50 of mobile internet searches are being done via a mobile device Your custom-ers have made the shift to smart devices and it has rapidly become their ldquogo tordquo place for information recommendations referrals and re-search for everything For many industries 2012 is the tipping point year their marketing has been forced to shift to mobile What is your mobile strategy How are you taking advantage of the un-stoppable shift in communication
There will be over 2 billion connected mobile
devices in 2015
Mobile Users are Less than 6ft away from their phones at all times
Push Notifications Send important messages about upcoming events special offers or news alerts directly to your customers mobile devices Set your notifications to send now or at a future date and time Location Based amp Geo Fence Send notifications to users at the point where they enter a certain geographic area (cross the fence) GPS Directions GPSQR Coupons Convenient Functionality Go Viral Event Listings Educate and Inform Fan Wall Social Media Integration One-Touch Calling and Emailing Video Integration Photo Gallery and Email Photo Mailing List Integrations We make it easy to integrate outside services Whether its Open Table for reservations an appointment-setting service for a salon robust forms using WooFoo or podcasts with SoundCloud we can integrate it with your app
African Americans are such a valuable market for advertisers Not only are 69
active online buyers theyre also very social They interact across platforms
share their thoughts search actively and are more receptive to online marketing
FEATURES INCLUDE BUT NOT LIMITED
For More Information About Our Apps Call Us or Download the 2015 UTS
ReFresh Guide
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28
Coming July 2015
The BEE (Black Economic Empowerment) Directory
What is the BEE Business Directory
The BEE (Black Economic Empowerment) Business Directory is a com-munity resource for locating African Americans in business and to com-municate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE will launch in Central Ohio The BEE Business Directory will be published in print and online
The printed version will be available for distribution July 2015 Our goal is to register over 500 businesses by submission date May 1 2015 Join Us
ON DECK
Coming April 2015 Fit amp Trendy
Fit and Trendy Magazine is a quarterly health and wellness magazine Our mission is to create a Health and Wellness Movement throughout the urban communities we represent
Minorities with an emphasis on the African American culture are facing health risks at an alarming rate and developing illnesses that can be reversed through a shift of the mind-set and changing the daily routines one small step at a time And making the decision to live a healthy lifestyle
Fit amp Trendy Magazine along with the Fit ampTrendy Website will create a community of like-minded individuals all working for the same goalhellipto be healthy wealthy and wise
Join us on this Fitness Revolution Your Health is Your Wealth
ldquoBe encouraged Stay on your hustle You canrsquot fail until you quitrdquo -Russell Simmons
What would you do if you didnt care what anyone thinks The answer may astound YOU
Try it We DARE YOU
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 4
4
WELCOME TO THE UTS NATION
Be an Urban Trendsetter Have the Courage to do You
ldquoThere was a void in the urban community and the need for the many positive stories
going unheard and drowned out in mainstream media by all the negative news I believed that our community needed a voice for those stories and individuals that
wanted to discuss solutions and not problems and that we needed a publication that would allow our youth to see and hear from individuals in their community that looked
like them doing great things and I wanted it to be FREE Urban Trendsetters News Magazine was created to fill that void and give us that voice We deliver positive news
for positive peoplerdquo
Sharon S Gordon-Urban Trendsetters LLC
Let Us Put Your Business in the Streets Join the UTS Nation Today
Urban Trendsetters News Magazine amp Media LLC
World Headquarters 5773 Empporium Square
Columbu Ohio 43215 Office 888-885-5552
infourbantrendsetterscom wwwurbantrendsetterscom
Sharon S Gordon
Founder Publisher
sharonurbantrendsetterscom
WHO ARE WE
Just in Case The Name Wasnrsquot Enough Founded in February 2003 this Columbus OH based company found its niche as the newspaper and media organization known for reporting on the positive aspects of the urban community Urban Trendsetters News Magazine and Media (UTS) is a Multi-Cultural Outreach Specialist UTS has gained a national reputation as a respected integrated communications boutique representing the urban lifestyle UTS has expanded throughout the years to ensure that we have stayed relevant and continued to stay on the cutting edge of the hottest and newest trends in electronic and social media In order to do so we have added several media properties to our suite including UTS Online our website that allows for up to the minute news and updates as well as access to our monthly publication online UTS Radio Live UTS TV Show- Un Plugged CityView our Indoor Billboard and Digital Network UTSEO-Online Marketing and SEO Services and UTS Media our advertising and outreach broker services These are our passionshellipcombining all of our media products with the resources of our media partners to create complete cohesive and strategic marketing and advertising campaigns We are a one-stop shop UTS creates campaigns that are conceived with a clientrsquos short and long term sales and marketing objectives so that public relations programs dovetail with client marketing and monetary goals and in-crease their bottom line Our joy and goal is to always exceed client expectations
ldquoIrsquom going to use all
my tools
my God-given ability
and make the best
life I can with itrdquo
-Lebron James
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6
WHAT WE DO
The unique opportunity for engaging African-American consumers lies in a companyrsquos ability to make that consumer feel connected respected and reflect them as a viable consumer of a product While African Americans are voracious consumers of media such as television radio and print many companies assume that because there are no language barriers there is no need to advertise to Black audiences through African-American media outlets This Is a missed opportunity for companies who can use such outlets to reach Black consumers in trusted environments where Blacks see themselves most often reflected Consider the following facts on Blacks perceptions on advertising 91 believe that Black media is more relevant to them
81 believe that products advertised on Black media are more relevant to them 77 believe that Black media has a better understanding of the needs and issue that affect them
78 would like to see more Black modelsactors used in ads and over half (51) would purchase a product if the advertising portrayed Blacks positively
73 believe that Black media keeps them in touch with their heritage 68 want to see more commercials directed specifically to Black audiences
67 want to see more advertising targeting Black consumers
ndashSource Nielsen Here are few of our valued clients that recognize the importance of advertising to our community
Reach the Diverse Urban Community
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 7
7
OUR DEMOGRAPHICS
Typical Urban Trendsetter Reader The buying power of African Americans will reach $11 trillion in 2015 GENDER Female 60 Male 40 AGE 4 18 and Under 16 19-25 45 26-35 35 36-45 10 46 and Older Median Age 32 Readers with Children 4 amp under 22 14-18 35 INCOME amp HOUSEHOLD 10 under $24000 20 $25000-$35000 22 $36000-$49000 35 $50000-$74000 13 over $7500000 Avg Household Income $65000 52 - 2 or more persons employed in household 62 Owns a home or condo 38 Apartment
The average income for African-American households nationwide is $47290 with 35 earning $50000 or more with an overall aggregate household income level of $6956 billion African-American continue to be viable consumers with a collective buying power estimated to reach $11 trillion in 2015 In addition the Black population and its aggregate buying power is overall more geographically widespread and diverse than other ethnic or racial segments Companies seeking to connect with more affluent African-American will find in certain market areas there is a correlation between a large Black population and a large base of higher-earning Black households
EDUCATION 5 High School Students 95 High School Grads 28 Some College 47 College Degree 19 Graduate School TECHNOLOGY 178 Computer Usage Home 72 Computer Usage Work 12 Computer Usage School MOBILE 99 Mobile Phone Usage WORK STATUS 35 Own a business 47 White Collar 32 Blue Collar LIFESTYLE 382 Owns a luxury car 926 Buy or go to movies
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 8
8
NEWS amp FEATURES
LOCAL NATIONAL GLOBAL POLITICS BUSINESS SPIRITUAL FAMILY TRENDS
EDUCATION YOUNG amp TRENDY SENIOR AUTO TRAVEL FOOD
EVENTS ARTS amp ENTERTAINMENT FAMILY TRENDS CULTURE DIVERSITY CAREERS
TECHNOLOGY REAL ESTATE CLASSIFIEDS COUPONS
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 9
9
PRINT 2015 EDITORIAL CALENDAR
Month Feature Close Date Distribution
February Special Black History and Anniversary Edition
Special Black History Career and Opportunity Guide And Virtual Career Fair UTS Atlanta GA Launch Valentine Gift Guide
11615 2515
March Special Women of Diversity Insertion
Special Black Enterprise Women of Power Summit InsertionmdashFt Lauderdale FL
21315 3515
April 2015 Spring Fashion amp Beauty Guide
Fit and Trendy Health and Wellness Insertion and Virtual Career Fair
31315 4215
May Motherrsquos Day Gift Guide
Special Whorsquos Who Black Atlanta Black Enterprise Entrepreneur Conference amp Atlanta on Tour Guide
41715 5115
June Fatherrsquos Day Gift Guide
Celebrate 2015 Graduates 2015 Juneteenth Special Insertion
51515 6415
July Expos amp Festival
Independence Day Celebration 61215 7115
August Back To School
The African American Male Walk Special Insertion 71715 73015
September Fall Fashion amp Beauty 2015
Special Champions of Diversity Ohio Insertion 81415 9315
October 2015 Diversity Inclusion
Special Champions of Diversity Atlanta Insertion 91115 10115
November Thanksgiving-Annual Gift Giving Guide 101615 102915
December Happy Holidays-Small Business Saturday Edition 111315 112415
ldquoI thank GOD for closed doorsrdquo
-Tyler Perry
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 10
10
PRINT RATES amp SIZES
12 Xrsquos
(25)
9 XrsquoS
(20)
6 XrsquoS
(15)
OPEN 3 XrsquoS
(10)
Full Page $2100 $2240 $2380 $2800 $2520
12 Page $1425 $1615 $1520 $1900 $1710
14 Page $750 $800 $850 $1000 $900
16 Page $525 $560 $595 $700 $630
18 Page $375 $400 $425 $500 $450
Business Card $100
COVERS 12 XrsquoS
(25)
6 xrsquos (15) 3 XrsquoS
(10)
OPEN 9 xrsquos
(20)
Center $3750 $4250 $4500 $5000 $4000
Back Cov-
er
$3000 $3400 $3600 $4000 $3200
Inside Co-
vers
$2625 $2925 $3150 $3500 $2800
Front
Cover
Banner
$900 $1020 $1080 $1200 $960
Calendar
Banner
$825 $935 $990 $1100 $880
BONUS
ALL Display ads include a hyperlink to your business website audio or
YouTube video or commercial that can be accessed
through our online edition
Purchase a quarter page and above and receive a FREE Custom E-Mail
Blast
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 11
11
FULL PAGE- (H)1161x (W) 1011
HALF PAGE V - (H) 1161 x (W) 505
QUARTER PAGEmdashH- 594 (H) x 505 (W)
HALF PAGE-H- 594 (H) x 1011 (W)
QUARTER PAGE ndashV BANNER 289 (H) x 1011 (W)
ONE SIXTH PAGE -H- 271 (H) x (W) 5746
ONE EIGHTH PAGE 289 (H) x 505 (W)
ONE SIXTH PAGEmdashV 505 (H) x 2932(W)
Business Card 151 (H) x 2867 (W)
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 12
12
DISTRIBUTION CIRCULATION
Local Libraries Beauty and Barber Salons Beauty Supplies Book Stores City Offices State Offices County Offices Non-Profit Organizations
Restaurants and Venues Neighborhood Stores Drug Stores Professional Offices Chambers of Commerce Churches Media Outlets Corporate Offices
Spirit Stores amp Locations
Recreation Centers
High Schools
Colleges amp Universities
Small Businesses
UTS Events
Media Sponsored Events
ldquoSince Irsquove been in America I have always been intrigued by
this one phrase ldquoShersquos beautiful like the girl
next doorrdquo Irsquove always wondered whose
neighborhood they were talking aboutrdquo -Iman
We Go Where We Gather
We distribute 50000 Copies (OH and ATL) Email to 50000 Emails 52 Readers Per Copy 100rsquos Locations
We have a grass-roots approach to distribution From the first edition of Urban Trendsetters it has been our philosophy that we would meet are audience where they are Our first stops are our local beauty barber and nail salons and then our plac-es of worship Then we fill in the blanks For a complete list of distribution location visit our website We are always look-
ing for new places to distribute If you have a prime location please feel free to email us at infourbantrendsetterscom
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 13
13
WEBSITE
UTS Online Classifieds
The Urban Trendsetters allow our customers the op-portunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
Urban Trendsetters Online Advertising Sizes Top Banner $500 per month amp Bottom Banner $300 Size 468 pixels wide x 60 pixels height Box Ad $200 - 125 pixels x 125 pixels Coupon $250 - 400 pixels x 200 pixels
Online Business Directory Basic Business Listing FREE Name Address Phone Email 1 Photo logo and Website link Premium Listing $100 mo 6 mos Includes basic listing info plus Up to 4 photos Business logo w link to listing Supreme Listing $175 1 Year Includes Premium Listing info plus Up to 6 photos up to 2 min video and online business spotlight Prime Listing $250 1 Year
Includes Premium Listing info plus Business Listing in UTS Print version with online link to company website
Online Classifieds
All print classified ads receive FREE placement online One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
THE URBAN TRENDSETTERS ONLINE The Urban Trendsetters website offers our readers and followers news and information daily Readers can view read Urban Trendsetters in print as well as online with our new interactive version Interviews and articles come to life on the UTS website Urban Trendsetters Online offers many additional advertising marketing and promotional options including our UTS Online Edition With every display advertisement purchase in Urban Trendsetters we include a hyper-link to your webpage or social networking page of choice In addition to our online version UTS offers coupons classified ads business directory automobile directory health and wellness directory Job Search amp Opportunity feature and MORE
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 14
14
ONLINE FEATURES
CAREERS AND OPPORTUNITY
Online Opportunities amp Jobs Listing
Premium Opportunity Listing $50 - 2 wks $75 1 Mo Includes basic listing info plus Inclusion on UTS Career Jobs and Opportunity Blast sent 1x per week Prime Opportunity Listing $150 1 Mo Premium Listing plus Month in print and online
1Coupons are more influential than you know Studies show that coupons are second only to word-of-mouth when it come to influencing consumer purchasing decisions 2 Coupon marketing is one of the only measurable forms of marketing Most advertising and marketing is impossible to accurately measure But coupons can be easily tracked by redemption rate and redemption location giving you valuable insight into your consumer and justifying your marketing budget 3 Coupons get you in Advertised promotions are quickly forgotten but a coupon is carried by consumers in a purse or wallet to their store with your name and photo all over it 4 Coupons offer a one-to-one personal moment Unlike print ads radio TV and most other forms of advertising coupons offer a private distraction-free communication moment 5 Coupons reach affluent consumers $100000 annual income are roughly twice as likely to use coupons than people with lower incomes
EVENTS
Calendar of Events
Basic Calendar Listing FREE Event DescriptionDate Cost Location Contact Name Address Phone Email 1 Photo logo and Website link Premium Calendar Listing $50 Includes basic listing info plus Event flier posting on front events page Event listing and flier w link to listing on weekly UTS weekly TrendE-Blast for 1 month (4 Blasts)
Join Us for 90 Days of
Networking
Coupons Coupon 400 pixels x 200 pixels
Premium Listing $125 2 weeks Coupon posted on our Trendy Savings Page
Supreme Listing $200 2 weeks Coupon posted on Trendy Saving for download
and UTS Mobile Coupon distribution
Increase Sales with Coupons
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15
DIGITAL amp EMAIL MARKETING
UTS Trend E-Blast campaigns will increase your exposure and get your message read Increase your profits by using your existing customers and their email address-es Email your monthly newsletters and announcements to all of your customers in a few clicks Let them also for-ward to their friends and family and further your brand awareness Create video enhanced email campaigns that will further engage your clients and make them stop and pay attention to your message or commercial Plan-ning and strategy is essential to a successful marketing plan Great for sending Exclusive Coupon Offers New Product Offerings Sales and Dis-counts Pro-motions Special Event Announcements HolidaySeasonal Greeting Messages Birthday Offers Special Invitations Contest Offerings SEND TO OUR DATA BASEmdashUTS Trend E-Blasts are sent to over 25000 UTS email subscribers Weekly SEND TO YOUR DATA BASEmdash We also offer personalized blasts for your customer base DONrsquoT HAVE A DATA BASE- Let UTS help you Ask us about our digital platform programs and data base creation and retention programs featuring mobile texting and more today
TRENDE-BLASTmdash OVER 50000 EMAIL SUBSCRIBERS
Market and Advertise your Brand with UTS featuring your businessorganization in a Trend E-Blast Basic Blast (Client provides pre designed ldquoHot Cardrdquo or Flier) 1 Blast 1 Month $150 3-5 Blast 10 Discount $135 6-8 Blasts 15 Discount $12750 9-11 Blasts 20 Discount $120 12+ Blasts 25 Discount $11250 Custom Blasts Add- Onrsquosndash Include content 1 hy-perlink to location of your choice (website social site video) $75 Design Fee $50 Submission Form $25 Audio (Radio Commercial) $50 Video (Production Not Included) $50 Additional photos up to 6
UTS Newsletters- Be a UTS Newsletter Sponsor Urban Trendsetters distributes a weekly e-blast (TrendE-Blast) to announce each new printonline edition and current news amp events to over 25000 email subscribers 2xrsquos per month Sponsor Industry E-blasts Newsletter Blasts
Banner Sponsorship Top $100 Bottom $75 Side $50
MOBILE MARKETING
UTS Mobile Basic Mobile $50 Setup Fee and $50 per 1 Month (2) Notifications Add Video $150 per 1 Month (2) Notifications Basic Text includes 1 Message to UTS Mobile Contacts QR Code for print and marketing inclusion Use mobile messages to deliver all of your digital marketing for coupons updates newsletters and more GO MOBILE WITH COUPONS amp MORE According to Groupon almost half of the companyrsquos North American transactions are now driven by mobile devices which is up from 30 last summer We are excited about the launch of our new coupon sales and distribution service Coupons offer a complete ROI (Return On Investment) when it comes to advertising This is one campaign you will able to count to the penny what your clients purchased using your coupons from Urban Trendsetters
Young African-American men are among those likely to face a digital divide in urban cities but are also among the leading mo-bile device users in the country
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16
TV
ldquoDitch the Dream and Become a Doer
My dreams did not come true I
worked really hard And I ended up building an empire out of my
Imaginationrdquo
-Shonda Rhimes
COMING SPRING 2015 Urban Trendsetters Un-Plugged
Filling the Void of Local Programming for African Americans
We have designed a show that brings our print publication to life UTS UnPlugged will launch in both the Columbus Dayton and Atlanta markets UTS TV will take our news magazine to a live and in living color television format Our community based programming will give viewers an up-close look at businesses organizations community leaders and more all from the comfort and convenience of their own home Our features include Local NationalGlobal News Lifestyle Arts amp Entertainment and Culture Business and Finance Health and Wellness
Business Spotlights amp MORE
Sponsors and participating businessorganization will have an opportunity to communicate information regarding ndash New Products ndash New Programs Initiative ndash New Promotions ndash Services ndash Contests
Dayton Columbus Atlanta
UTS Un-Plugged Guide to Reach Over Reaching Over 4 million households per week
Contact Urban Trendsetters for schedule and rates
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17
RADIO
ldquoIt is critical for us to tell our story from our perspective When the company is black owned you have Black decision makers a Black perspective and Black employeesrdquo
-Cathy Hughes
The NEW Urban Trendsetters Live Radio Show
Listen Live
Host Sharon S Gordon
Founder Urban Trendsetters LLC
Call in number 347-857-4490
Contact Urban Trendsetters for Spring broadcast schedule and rates
Broadcast Station Launch Spring 2014
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18
MEDIA SPONSORSHIPS amp PARTNERSHIPS
The 10th Annual Black Enterpirse Women of Power Summit
Featuring Special Guest Judy Smith the inspiration behind the hit series ldquoSCANDALrdquo as well as a special tribute to actress Pam Grier Other speakser in-
clude Former Essence Editor Susan L Taylor and Motivational Speaker Lisa Nichols to name a few
Event Highlights Include
10th Annual Legacy Awards Gala Executive Leadership Sessions
Networking Workshops
Live Entertainment
UTS has become a major urban media sponsor for events throughout Ohio including those listed below and many others
Black Enterprise Magazinersquos Entrepreneur Conference Women of Power Summit and African American Film Festival National Market Development for Whorsquos Who Publishing
Tom Joyner HBCU Virtual Career Fairs Macyrsquos Music Festival The Arnoldrsquos Classic The Ohio State Fair
Ohio Minority Supplier Diversity Council Expo Juneteenth Ohio Festivals
City of Ohio-Mayors Small Business Conference 200Columbus Anniversary Campaign
Champions of Diversity Annual Luncheon and Career Fair Macyrsquos Music Festival
UTS served as the minority and diversity media and outreach coordinator for campaigns for construction projects They include the Columbus Hollywood Casino and the Greater Columbus Convention Center-Hilton
HERE IS A LIST OF SOME OF OUR 2015 EVENTS AND MEDIA SPONSORSHIP amp PARTNERSHIPS
Urban Trendsetters Virtual Career Fair Februaryndash Black History month March- Celebrating Women of Diversity AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU This series of career fairs will allow recruiters and job seekers to interact one on one from the comfort of office and home Each week is dedicated Logistics amp Warehouse Professional Healthcare and STEM
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19
JOIN US
The Urban Trendsetters List of 2015 Media Sponsorship is
GROWING NATIONALLY amp FAST
For More Information on advertising or sponsorship opportunities
Call Mykayla Bryant or Sharon S Gordon at 614-526-8876
Email mykaylaurbantrendsetterescom or Sha-
ronurbantrendsetterscom
All images are live and direct you to information about events
POWER NETWORKING DALLAS
June 2015 Dr George Fraser is Americarsquos 1 Networker and Founder of
Frasernet and The Power Networking Conference
Champions of Diversity is an annual l awards luncheion that cel-ebrates the corporations that take diversity series
Recognized in the categories of Leadership Supplier
Workforce Development Community Outreach
This event is in Columbus Ohio in September and NEW market launch in Atlanta GA in October
URBAN HANGOVER Fun with a SPLASH of
Business Join us in Puerto Rico for the
Urban Hangoverrsquos Annual Retreat
This year featuring Dr George Frasier Author
and Americarsquos 1 Networker Entertainment and More Over 1000 expected to
attend
MEDIA SPONSORSHIPS amp PARTNERSHIPS
This year
Hotlanta is the
place to be
Join us for the
1 Economic
Empowerment
Event of the
YEAR
The 2015 African American Male Wellness Walkndash August is African American Male Wellness Walk in Ohio 2015 represents expansion in Washington DC Atlanta and Detroit Join us as we walk for health Every Saturday in August Log onto website for dates times and locations
Honoring Excellence and Diversity in the Black Community
Urban Trendsetters is the proud National Market Development Partner for Whorsquos Who a Real Time Media Company
Contact us for upcoming book releases and sponsorships
Serving over 24 Markets
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20
PUBLIC RELATIONS
ldquoAll business is personal Make your friends before you
need themrdquo
-Bob Johnson
PR Tactics (Customized for Each Client) Media Relations Industry Analyst Relations Media Tours News Releases - Writing News Releases - Distribution (View Services and Rates) On-Site Event Support Contributed Article Development and Placement Speaker Placement Award Nominations Media Kits Biography Creation Client Media Training Crisis Management
Our Public Relations (PR) work is structured around a cohesive set of customized objectives strategies and tactics that will increase awareness and preference for your product or service
Our PR Services are often bundled with our Marketing Services andor Publishing Industry Services to provide the best val-ue for the client
Typical PR Objectives
Increase positive press coverage and stimulate awareness and demand through the development and implementation of a Public Relations (Media Relations) Plan Establish you or your organization as thought leaders in terms of key issues attributes or messages Create a media buzz a foundation that can potentially be built upon in subsequent months and years Generate media coverage that favorably positions your organization Increase customers and resulting revenues
Typical PR Strategies Outreach ndash Consider utilization of various types of media (print web radio etc) and the targeting of multiple marketscitiesstatescountries Expose Your Message ndash Spotlight your organizations differentiators to drive awareness and demand (Consistency Frequency and Clarity in messaging) Credibility ndash Highlight your organization in the various media to increase credibility with customers and allow your firm to stand out from the crowd
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21
Other PR amp Media Services Include
Street Team Video Audio Production
Sponsorship amp Proposal Creation Event Fundraising
PUBLIC RELATIONS
We are proud of our partnerships with these and other media outlets
Distribute to over 500 Media Partners
Press Release Rates As Low As $99
Publishing Services - Book Marketing Services - Book Public Relations Services - Consulting to Book Publishers - Consulting to Authors
Marketing Services - Strategic Marketing - Web Site Design - e-Business Strategy - Online amp Print Advertising - Brochures Marketing Collateral - Presentation and Proposal Creation - Business and Marketing Plans
Writing Services - Feature Articles - Speech Writing - News Releases
WE GOT YOU COVERED
Speaking Services - Global Paid Speaking Engagements - Instructional Workshops
NO BUSINESS OR BUDGET TOO BIG OR TOO SMALL Urban Trendsetters creates packages based on the needs desires and budgets of our clients We meet you where you are and take you to the next level From logo to outreach wersquove got you covered
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22
UTS CITY VIEW
URBAN TRENDSETTERS INTRODUCES UTS CITYVIEW BILLBOARDS With the UTS CityView Billboards we are expanding our reach to thousands of people in communities all across the nation in small and large businesses in-cluding Fitness Centers Restaurants Salons amp Barber Shops Medical Offices and more Our network delivers HI-RES Ads to consumers everyday At the same time sharing ad revenue with the local communities that support the network of billboard systems We provide 100 targeted network marketing with Digital Signage UTS City View Billboards was designed to create a network of community access to information employment opportunities and to connect local communities while at the same time providing a information distribution network for the community Small Business Development is at work with our marketing model The community shares in profits by selling ads for each system Each business host receives a com-mission that goes back into their business for allowing us a place to host the billboards Locations hosting the system gets 5 of each ad sold within their estab-lishment and FREE Advertising on their location board as well as other partner host location boards We also offer sales positions and affiliate programs for people in the community looking for jobs or business opportunities Anyone can sell ads on the UTS CityView Boards and receive a portion of the sales UTS City View Billboards handles all the technical side of the Ad Servers including installation setup pro-ramming and ad management For more information visit UTS City View Online
ECONOMIC DEVELOPMENT amp CONNECTION FOR THE COMMUNITY
Low Cost Effective Advertising for Small
Businesses Income Producing Opportunity for Host Partners
Employment Affiliate Opportunities for Community
Special Features PSA for Community Announcements
Missing Persons Fundraising Opportunities for Non-Profits amp
MORE
SOCIAL TELEVISION
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23
E_COMMERCE SITES
MOBILE RESPONSIVE WEBSITE
Whatrsquos the best way to scare off your prospects
Having a stale static amateurish website
Your website is your online storefront and if you wonrsquot treat it seriously your prospects
wonrsquot take your business seriously From the time the visitor lands on your website you have only SECONDS before they decide to stay on your website and engage in your content or bounce and go finder another website You cannot afford to overlook the importance of
intelligent design with high quality content
IS YOUR WEBSITE RESPONSIVE Smartphones and tablets are revolutionizing internet browsingmdashand thatrsquos putting it lightly
Did you know that roughly 50 of online searches are conducted over a mobile device Furthermore that number is only increasing with each passing day
Donrsquot get left behind by this emerging trend With mobile-responsive web design you can make sure that you are available wherever and whenever your customers are in need of your
products and services A website classified as mobile responsive means that the website displays properly on all
devices viewing the website
MEMBERSHIP SITES CHAMBERS amp ORGAZINZATIONS
BASIC WEBSITE RATES START AS LOW AS $250 INVESTMENT
NIGHT CLUBS AND RESTAURANTS
AUTHORS SPEAKERS PROFESSIONALS PHOTOGRAPHERS MUSICIANS
CHURCHES
Website Features Include Web Hosting Custom Theme Design Social Media Links Social Media Optimization Blog Features Website Submission E-Commerce Membership Directories Private Messaging Member Login Member Profiles Invoicing System Online Pay More
Extra Features for communities Activity Streaming Member Login Member Profiles Forum System (if needed) Media uploads Free Paid member system ( Membership w PayPalreg ) if required Event System Messaging System Private Messages Friends Mass Messaging
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24
URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR
2015
ONLINE MARKETING SEO RESPONSIVE WEBSITE DESIGN PAY PER CLICK BLOG CONTENT CREATION LANDING PAGE CREATION AND DISTRIBUTION SOCIAL MEDIA CREATION amp MANAGEMENT SOCIAL OPTIMIZATION REPUTAITON MANAGEMENT
POSITION TO PROSPER Let us help you create a marketing strategy
for your business
MOBILE
MOBILE APPS WEBINAR DEVELOPMENT MOBILE TEXT CAMPAIGN DEVELOPMENT
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25
ONLINE MARKETING SEO
ALL INLCLUSINVE PACKAGE BELOW $799 One Time Investment 1MONTH DURATION ndashAdditional ongoing monthly maintenance available $350 per month
YOUTUBE SETUP Facebook Profile Creation Design amp Optimization
YouTube Channel Creation and Optimization Facebook Profile Creation amp Optimization
Unique Email Account Creation (If Required) Banner Customization of Facebook Profile
YouTube Channel Design w Image Addition Resizing and Customizing
Banner Image Sourcing Editing Resizing and Customizing
Image Sourcing for Design Facebook Business Page Creation amp Optimization
Image Edition and Resizing Facebook Business Page Design w Image Sourcing Editing Resizing and Customizing
Image Cleaning and Finalizing Facebook Profile Information Population
YouTube Channel Profile Information and Population Social and Blog Account Setups
BLOGGER SETUP AND DESIGN Additional 5 Social Media Accounts Setup
Blogger Account Creation and Optimization Top 10 Social Sharing Accounts Setup
Blogger Theme Implementation (Design) 5 Press Release Accounts Setup
Google Plus Authorship Inclusion Primary Local Business Directories
TWITTER SETUP AND DESIGN Google Places ndash Creation and Optimization
Twitter Profile Creation and Optimization Bing Local ndash Creation and Optimization
Background Customization of Twitter Page Facebook Places ndash Creation and Optimization
Twitter Page Information Population Foursquare ndash Creation and Optimization
GOOGLE+ PROFILE CREATION DESIGN AND OPTIMIZATION Top 10 Business Directories Setup
Google+ Profile Creation and Optimization Top Niche or Geo Related Directory Account Creation and Optimization
Unique Email Account Creation (if required) Reporting and Auditing
Banner Customization of Google+ Business Page Internal Report Auditing and Analysis
Banner Image Sourcing Edition Resizing and Customization Work Reports
Google+ Business Page Creation and Optimization
Google+ Profile Information Population
OUR NEW Brand Establisher Package designed to secure and establish your brand on social media blogs and local directories ndash even before you decide to run aggressive online marketing campaigns
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26
EMAIL MARKETING TOOLS
ldquoYou are the only one that can make a
difference What ever your dream
is Go For ITrdquo
-Earvin ldquo Magicrdquo Johnson
Video Email - The ability to send a personal video communication has never been easier All the robustness of a full-featured email account with the added value of communicating in video The next best thing to be-ing there live - YOU delivered to their inbox Our smart technology allows them to see you whether they are online or mobile
Video email marketingmdashThe same high impact you get from send-ing a personal video message multiplied As a fully qualified Email Service Provider (ESP) we make it as easy to send 100000 emails as it is to send 1 email You have total flexibility in design ranging from simple easy-to-design email by uploading graphics all the way to fully customizable HTML With great delivery rates and our handling the opt-in op-out compliance-related management we make email marketing a breeze
Social and mobile campaignsmdashWe make it easy to extend your marketing and communication into both social media like Facebook and Twitter and out to the world of mobile devices via a text message
Website and lead capture page hostingmdashMission number one in the world of effective internet marketing is lead capture or data capture We make it easy for you to set up and host your lead capture forms and pages right inside of officePRO No more need to use and manage multiple systems to get the job done We allow you to have as many different lists and cate-gories as you require to organize your contacts and target your communica-tion to them
Full CRM functionalitymdashAt the heart of our system is a very robust Contact Management System We have taken the most used and effective features of expensive and complicated CRM systems and placed it right at the center of your service We build a full contact record for every added or imported lead Every form of communication from email campaigns and even personal text messages are easily accessible from the contact record
Media StoragemdashIn a world where media (video audio and graphics) is becoming a more critical piece of communication it just makes sense to keep it all together in your communication system
AutorespondersmdashEveryone agrees that regular communications is the secret to building a great and meaningful relationship but they al-so agree that its often hard to fit regular communications in to a busy work schedule The answer Automated scheduled delivery Create your letters in advance and let the system send them out for you per the schedule of your design
Group Media Sharing - Working with a staff or a team We make it possible for you to share your content and media with others on your team maximizing the control and consistency of your brand in your organizations communications while minimizing the effort required to manage the process
Powerful reporting tracking and analytics - There was once a time (and there still is for many) where much of marketing and adver-tising was done in the blind You had no way of really knowing how ef-fective your message was or what people were reacting to until some-one actually called or visited you Those days are over for smart compa-nies Using a digital marketing system allows you to know hellipwell every-thing How many people received your communication opening your email click on a link watch a video etc has all been built in to every part of officePRO
Change and technology Most agree that there is much more in of-ficePRO than is needed especially at the low price point If not then we hope that we soon make you feel that way
ALL INCLUSIVE SYSTEM 5000 Contacts $50 per Month
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27
APPS
We have apps now available in the following areas
Faith-based
Restaurant
Auto Dealer
Dr Dentist
Chiropractors
Fitness
Medical Pet Grooming
Schools
Personal
Bowling Alley
Insurance Agent
Musician
SalonsSpas
Associations
Musicians
Authors
Dance Studio
Attorney
Auto Mechanics
LoungeClubs
Realtors
Service Industry
RATES BEGIN AT $695
As a business owner you cannot escape the impact mobile has had on business communication Al-ready more than 50 of mobile internet searches are being done via a mobile device Your custom-ers have made the shift to smart devices and it has rapidly become their ldquogo tordquo place for information recommendations referrals and re-search for everything For many industries 2012 is the tipping point year their marketing has been forced to shift to mobile What is your mobile strategy How are you taking advantage of the un-stoppable shift in communication
There will be over 2 billion connected mobile
devices in 2015
Mobile Users are Less than 6ft away from their phones at all times
Push Notifications Send important messages about upcoming events special offers or news alerts directly to your customers mobile devices Set your notifications to send now or at a future date and time Location Based amp Geo Fence Send notifications to users at the point where they enter a certain geographic area (cross the fence) GPS Directions GPSQR Coupons Convenient Functionality Go Viral Event Listings Educate and Inform Fan Wall Social Media Integration One-Touch Calling and Emailing Video Integration Photo Gallery and Email Photo Mailing List Integrations We make it easy to integrate outside services Whether its Open Table for reservations an appointment-setting service for a salon robust forms using WooFoo or podcasts with SoundCloud we can integrate it with your app
African Americans are such a valuable market for advertisers Not only are 69
active online buyers theyre also very social They interact across platforms
share their thoughts search actively and are more receptive to online marketing
FEATURES INCLUDE BUT NOT LIMITED
For More Information About Our Apps Call Us or Download the 2015 UTS
ReFresh Guide
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28
Coming July 2015
The BEE (Black Economic Empowerment) Directory
What is the BEE Business Directory
The BEE (Black Economic Empowerment) Business Directory is a com-munity resource for locating African Americans in business and to com-municate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE will launch in Central Ohio The BEE Business Directory will be published in print and online
The printed version will be available for distribution July 2015 Our goal is to register over 500 businesses by submission date May 1 2015 Join Us
ON DECK
Coming April 2015 Fit amp Trendy
Fit and Trendy Magazine is a quarterly health and wellness magazine Our mission is to create a Health and Wellness Movement throughout the urban communities we represent
Minorities with an emphasis on the African American culture are facing health risks at an alarming rate and developing illnesses that can be reversed through a shift of the mind-set and changing the daily routines one small step at a time And making the decision to live a healthy lifestyle
Fit amp Trendy Magazine along with the Fit ampTrendy Website will create a community of like-minded individuals all working for the same goalhellipto be healthy wealthy and wise
Join us on this Fitness Revolution Your Health is Your Wealth
ldquoBe encouraged Stay on your hustle You canrsquot fail until you quitrdquo -Russell Simmons
What would you do if you didnt care what anyone thinks The answer may astound YOU
Try it We DARE YOU
WHO ARE WE
Just in Case The Name Wasnrsquot Enough Founded in February 2003 this Columbus OH based company found its niche as the newspaper and media organization known for reporting on the positive aspects of the urban community Urban Trendsetters News Magazine and Media (UTS) is a Multi-Cultural Outreach Specialist UTS has gained a national reputation as a respected integrated communications boutique representing the urban lifestyle UTS has expanded throughout the years to ensure that we have stayed relevant and continued to stay on the cutting edge of the hottest and newest trends in electronic and social media In order to do so we have added several media properties to our suite including UTS Online our website that allows for up to the minute news and updates as well as access to our monthly publication online UTS Radio Live UTS TV Show- Un Plugged CityView our Indoor Billboard and Digital Network UTSEO-Online Marketing and SEO Services and UTS Media our advertising and outreach broker services These are our passionshellipcombining all of our media products with the resources of our media partners to create complete cohesive and strategic marketing and advertising campaigns We are a one-stop shop UTS creates campaigns that are conceived with a clientrsquos short and long term sales and marketing objectives so that public relations programs dovetail with client marketing and monetary goals and in-crease their bottom line Our joy and goal is to always exceed client expectations
ldquoIrsquom going to use all
my tools
my God-given ability
and make the best
life I can with itrdquo
-Lebron James
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6
WHAT WE DO
The unique opportunity for engaging African-American consumers lies in a companyrsquos ability to make that consumer feel connected respected and reflect them as a viable consumer of a product While African Americans are voracious consumers of media such as television radio and print many companies assume that because there are no language barriers there is no need to advertise to Black audiences through African-American media outlets This Is a missed opportunity for companies who can use such outlets to reach Black consumers in trusted environments where Blacks see themselves most often reflected Consider the following facts on Blacks perceptions on advertising 91 believe that Black media is more relevant to them
81 believe that products advertised on Black media are more relevant to them 77 believe that Black media has a better understanding of the needs and issue that affect them
78 would like to see more Black modelsactors used in ads and over half (51) would purchase a product if the advertising portrayed Blacks positively
73 believe that Black media keeps them in touch with their heritage 68 want to see more commercials directed specifically to Black audiences
67 want to see more advertising targeting Black consumers
ndashSource Nielsen Here are few of our valued clients that recognize the importance of advertising to our community
Reach the Diverse Urban Community
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7
OUR DEMOGRAPHICS
Typical Urban Trendsetter Reader The buying power of African Americans will reach $11 trillion in 2015 GENDER Female 60 Male 40 AGE 4 18 and Under 16 19-25 45 26-35 35 36-45 10 46 and Older Median Age 32 Readers with Children 4 amp under 22 14-18 35 INCOME amp HOUSEHOLD 10 under $24000 20 $25000-$35000 22 $36000-$49000 35 $50000-$74000 13 over $7500000 Avg Household Income $65000 52 - 2 or more persons employed in household 62 Owns a home or condo 38 Apartment
The average income for African-American households nationwide is $47290 with 35 earning $50000 or more with an overall aggregate household income level of $6956 billion African-American continue to be viable consumers with a collective buying power estimated to reach $11 trillion in 2015 In addition the Black population and its aggregate buying power is overall more geographically widespread and diverse than other ethnic or racial segments Companies seeking to connect with more affluent African-American will find in certain market areas there is a correlation between a large Black population and a large base of higher-earning Black households
EDUCATION 5 High School Students 95 High School Grads 28 Some College 47 College Degree 19 Graduate School TECHNOLOGY 178 Computer Usage Home 72 Computer Usage Work 12 Computer Usage School MOBILE 99 Mobile Phone Usage WORK STATUS 35 Own a business 47 White Collar 32 Blue Collar LIFESTYLE 382 Owns a luxury car 926 Buy or go to movies
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 8
8
NEWS amp FEATURES
LOCAL NATIONAL GLOBAL POLITICS BUSINESS SPIRITUAL FAMILY TRENDS
EDUCATION YOUNG amp TRENDY SENIOR AUTO TRAVEL FOOD
EVENTS ARTS amp ENTERTAINMENT FAMILY TRENDS CULTURE DIVERSITY CAREERS
TECHNOLOGY REAL ESTATE CLASSIFIEDS COUPONS
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 9
9
PRINT 2015 EDITORIAL CALENDAR
Month Feature Close Date Distribution
February Special Black History and Anniversary Edition
Special Black History Career and Opportunity Guide And Virtual Career Fair UTS Atlanta GA Launch Valentine Gift Guide
11615 2515
March Special Women of Diversity Insertion
Special Black Enterprise Women of Power Summit InsertionmdashFt Lauderdale FL
21315 3515
April 2015 Spring Fashion amp Beauty Guide
Fit and Trendy Health and Wellness Insertion and Virtual Career Fair
31315 4215
May Motherrsquos Day Gift Guide
Special Whorsquos Who Black Atlanta Black Enterprise Entrepreneur Conference amp Atlanta on Tour Guide
41715 5115
June Fatherrsquos Day Gift Guide
Celebrate 2015 Graduates 2015 Juneteenth Special Insertion
51515 6415
July Expos amp Festival
Independence Day Celebration 61215 7115
August Back To School
The African American Male Walk Special Insertion 71715 73015
September Fall Fashion amp Beauty 2015
Special Champions of Diversity Ohio Insertion 81415 9315
October 2015 Diversity Inclusion
Special Champions of Diversity Atlanta Insertion 91115 10115
November Thanksgiving-Annual Gift Giving Guide 101615 102915
December Happy Holidays-Small Business Saturday Edition 111315 112415
ldquoI thank GOD for closed doorsrdquo
-Tyler Perry
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 10
10
PRINT RATES amp SIZES
12 Xrsquos
(25)
9 XrsquoS
(20)
6 XrsquoS
(15)
OPEN 3 XrsquoS
(10)
Full Page $2100 $2240 $2380 $2800 $2520
12 Page $1425 $1615 $1520 $1900 $1710
14 Page $750 $800 $850 $1000 $900
16 Page $525 $560 $595 $700 $630
18 Page $375 $400 $425 $500 $450
Business Card $100
COVERS 12 XrsquoS
(25)
6 xrsquos (15) 3 XrsquoS
(10)
OPEN 9 xrsquos
(20)
Center $3750 $4250 $4500 $5000 $4000
Back Cov-
er
$3000 $3400 $3600 $4000 $3200
Inside Co-
vers
$2625 $2925 $3150 $3500 $2800
Front
Cover
Banner
$900 $1020 $1080 $1200 $960
Calendar
Banner
$825 $935 $990 $1100 $880
BONUS
ALL Display ads include a hyperlink to your business website audio or
YouTube video or commercial that can be accessed
through our online edition
Purchase a quarter page and above and receive a FREE Custom E-Mail
Blast
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 11
11
FULL PAGE- (H)1161x (W) 1011
HALF PAGE V - (H) 1161 x (W) 505
QUARTER PAGEmdashH- 594 (H) x 505 (W)
HALF PAGE-H- 594 (H) x 1011 (W)
QUARTER PAGE ndashV BANNER 289 (H) x 1011 (W)
ONE SIXTH PAGE -H- 271 (H) x (W) 5746
ONE EIGHTH PAGE 289 (H) x 505 (W)
ONE SIXTH PAGEmdashV 505 (H) x 2932(W)
Business Card 151 (H) x 2867 (W)
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 12
12
DISTRIBUTION CIRCULATION
Local Libraries Beauty and Barber Salons Beauty Supplies Book Stores City Offices State Offices County Offices Non-Profit Organizations
Restaurants and Venues Neighborhood Stores Drug Stores Professional Offices Chambers of Commerce Churches Media Outlets Corporate Offices
Spirit Stores amp Locations
Recreation Centers
High Schools
Colleges amp Universities
Small Businesses
UTS Events
Media Sponsored Events
ldquoSince Irsquove been in America I have always been intrigued by
this one phrase ldquoShersquos beautiful like the girl
next doorrdquo Irsquove always wondered whose
neighborhood they were talking aboutrdquo -Iman
We Go Where We Gather
We distribute 50000 Copies (OH and ATL) Email to 50000 Emails 52 Readers Per Copy 100rsquos Locations
We have a grass-roots approach to distribution From the first edition of Urban Trendsetters it has been our philosophy that we would meet are audience where they are Our first stops are our local beauty barber and nail salons and then our plac-es of worship Then we fill in the blanks For a complete list of distribution location visit our website We are always look-
ing for new places to distribute If you have a prime location please feel free to email us at infourbantrendsetterscom
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13
WEBSITE
UTS Online Classifieds
The Urban Trendsetters allow our customers the op-portunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
Urban Trendsetters Online Advertising Sizes Top Banner $500 per month amp Bottom Banner $300 Size 468 pixels wide x 60 pixels height Box Ad $200 - 125 pixels x 125 pixels Coupon $250 - 400 pixels x 200 pixels
Online Business Directory Basic Business Listing FREE Name Address Phone Email 1 Photo logo and Website link Premium Listing $100 mo 6 mos Includes basic listing info plus Up to 4 photos Business logo w link to listing Supreme Listing $175 1 Year Includes Premium Listing info plus Up to 6 photos up to 2 min video and online business spotlight Prime Listing $250 1 Year
Includes Premium Listing info plus Business Listing in UTS Print version with online link to company website
Online Classifieds
All print classified ads receive FREE placement online One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
THE URBAN TRENDSETTERS ONLINE The Urban Trendsetters website offers our readers and followers news and information daily Readers can view read Urban Trendsetters in print as well as online with our new interactive version Interviews and articles come to life on the UTS website Urban Trendsetters Online offers many additional advertising marketing and promotional options including our UTS Online Edition With every display advertisement purchase in Urban Trendsetters we include a hyper-link to your webpage or social networking page of choice In addition to our online version UTS offers coupons classified ads business directory automobile directory health and wellness directory Job Search amp Opportunity feature and MORE
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14
ONLINE FEATURES
CAREERS AND OPPORTUNITY
Online Opportunities amp Jobs Listing
Premium Opportunity Listing $50 - 2 wks $75 1 Mo Includes basic listing info plus Inclusion on UTS Career Jobs and Opportunity Blast sent 1x per week Prime Opportunity Listing $150 1 Mo Premium Listing plus Month in print and online
1Coupons are more influential than you know Studies show that coupons are second only to word-of-mouth when it come to influencing consumer purchasing decisions 2 Coupon marketing is one of the only measurable forms of marketing Most advertising and marketing is impossible to accurately measure But coupons can be easily tracked by redemption rate and redemption location giving you valuable insight into your consumer and justifying your marketing budget 3 Coupons get you in Advertised promotions are quickly forgotten but a coupon is carried by consumers in a purse or wallet to their store with your name and photo all over it 4 Coupons offer a one-to-one personal moment Unlike print ads radio TV and most other forms of advertising coupons offer a private distraction-free communication moment 5 Coupons reach affluent consumers $100000 annual income are roughly twice as likely to use coupons than people with lower incomes
EVENTS
Calendar of Events
Basic Calendar Listing FREE Event DescriptionDate Cost Location Contact Name Address Phone Email 1 Photo logo and Website link Premium Calendar Listing $50 Includes basic listing info plus Event flier posting on front events page Event listing and flier w link to listing on weekly UTS weekly TrendE-Blast for 1 month (4 Blasts)
Join Us for 90 Days of
Networking
Coupons Coupon 400 pixels x 200 pixels
Premium Listing $125 2 weeks Coupon posted on our Trendy Savings Page
Supreme Listing $200 2 weeks Coupon posted on Trendy Saving for download
and UTS Mobile Coupon distribution
Increase Sales with Coupons
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15
DIGITAL amp EMAIL MARKETING
UTS Trend E-Blast campaigns will increase your exposure and get your message read Increase your profits by using your existing customers and their email address-es Email your monthly newsletters and announcements to all of your customers in a few clicks Let them also for-ward to their friends and family and further your brand awareness Create video enhanced email campaigns that will further engage your clients and make them stop and pay attention to your message or commercial Plan-ning and strategy is essential to a successful marketing plan Great for sending Exclusive Coupon Offers New Product Offerings Sales and Dis-counts Pro-motions Special Event Announcements HolidaySeasonal Greeting Messages Birthday Offers Special Invitations Contest Offerings SEND TO OUR DATA BASEmdashUTS Trend E-Blasts are sent to over 25000 UTS email subscribers Weekly SEND TO YOUR DATA BASEmdash We also offer personalized blasts for your customer base DONrsquoT HAVE A DATA BASE- Let UTS help you Ask us about our digital platform programs and data base creation and retention programs featuring mobile texting and more today
TRENDE-BLASTmdash OVER 50000 EMAIL SUBSCRIBERS
Market and Advertise your Brand with UTS featuring your businessorganization in a Trend E-Blast Basic Blast (Client provides pre designed ldquoHot Cardrdquo or Flier) 1 Blast 1 Month $150 3-5 Blast 10 Discount $135 6-8 Blasts 15 Discount $12750 9-11 Blasts 20 Discount $120 12+ Blasts 25 Discount $11250 Custom Blasts Add- Onrsquosndash Include content 1 hy-perlink to location of your choice (website social site video) $75 Design Fee $50 Submission Form $25 Audio (Radio Commercial) $50 Video (Production Not Included) $50 Additional photos up to 6
UTS Newsletters- Be a UTS Newsletter Sponsor Urban Trendsetters distributes a weekly e-blast (TrendE-Blast) to announce each new printonline edition and current news amp events to over 25000 email subscribers 2xrsquos per month Sponsor Industry E-blasts Newsletter Blasts
Banner Sponsorship Top $100 Bottom $75 Side $50
MOBILE MARKETING
UTS Mobile Basic Mobile $50 Setup Fee and $50 per 1 Month (2) Notifications Add Video $150 per 1 Month (2) Notifications Basic Text includes 1 Message to UTS Mobile Contacts QR Code for print and marketing inclusion Use mobile messages to deliver all of your digital marketing for coupons updates newsletters and more GO MOBILE WITH COUPONS amp MORE According to Groupon almost half of the companyrsquos North American transactions are now driven by mobile devices which is up from 30 last summer We are excited about the launch of our new coupon sales and distribution service Coupons offer a complete ROI (Return On Investment) when it comes to advertising This is one campaign you will able to count to the penny what your clients purchased using your coupons from Urban Trendsetters
Young African-American men are among those likely to face a digital divide in urban cities but are also among the leading mo-bile device users in the country
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16
TV
ldquoDitch the Dream and Become a Doer
My dreams did not come true I
worked really hard And I ended up building an empire out of my
Imaginationrdquo
-Shonda Rhimes
COMING SPRING 2015 Urban Trendsetters Un-Plugged
Filling the Void of Local Programming for African Americans
We have designed a show that brings our print publication to life UTS UnPlugged will launch in both the Columbus Dayton and Atlanta markets UTS TV will take our news magazine to a live and in living color television format Our community based programming will give viewers an up-close look at businesses organizations community leaders and more all from the comfort and convenience of their own home Our features include Local NationalGlobal News Lifestyle Arts amp Entertainment and Culture Business and Finance Health and Wellness
Business Spotlights amp MORE
Sponsors and participating businessorganization will have an opportunity to communicate information regarding ndash New Products ndash New Programs Initiative ndash New Promotions ndash Services ndash Contests
Dayton Columbus Atlanta
UTS Un-Plugged Guide to Reach Over Reaching Over 4 million households per week
Contact Urban Trendsetters for schedule and rates
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17
RADIO
ldquoIt is critical for us to tell our story from our perspective When the company is black owned you have Black decision makers a Black perspective and Black employeesrdquo
-Cathy Hughes
The NEW Urban Trendsetters Live Radio Show
Listen Live
Host Sharon S Gordon
Founder Urban Trendsetters LLC
Call in number 347-857-4490
Contact Urban Trendsetters for Spring broadcast schedule and rates
Broadcast Station Launch Spring 2014
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18
MEDIA SPONSORSHIPS amp PARTNERSHIPS
The 10th Annual Black Enterpirse Women of Power Summit
Featuring Special Guest Judy Smith the inspiration behind the hit series ldquoSCANDALrdquo as well as a special tribute to actress Pam Grier Other speakser in-
clude Former Essence Editor Susan L Taylor and Motivational Speaker Lisa Nichols to name a few
Event Highlights Include
10th Annual Legacy Awards Gala Executive Leadership Sessions
Networking Workshops
Live Entertainment
UTS has become a major urban media sponsor for events throughout Ohio including those listed below and many others
Black Enterprise Magazinersquos Entrepreneur Conference Women of Power Summit and African American Film Festival National Market Development for Whorsquos Who Publishing
Tom Joyner HBCU Virtual Career Fairs Macyrsquos Music Festival The Arnoldrsquos Classic The Ohio State Fair
Ohio Minority Supplier Diversity Council Expo Juneteenth Ohio Festivals
City of Ohio-Mayors Small Business Conference 200Columbus Anniversary Campaign
Champions of Diversity Annual Luncheon and Career Fair Macyrsquos Music Festival
UTS served as the minority and diversity media and outreach coordinator for campaigns for construction projects They include the Columbus Hollywood Casino and the Greater Columbus Convention Center-Hilton
HERE IS A LIST OF SOME OF OUR 2015 EVENTS AND MEDIA SPONSORSHIP amp PARTNERSHIPS
Urban Trendsetters Virtual Career Fair Februaryndash Black History month March- Celebrating Women of Diversity AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU This series of career fairs will allow recruiters and job seekers to interact one on one from the comfort of office and home Each week is dedicated Logistics amp Warehouse Professional Healthcare and STEM
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19
JOIN US
The Urban Trendsetters List of 2015 Media Sponsorship is
GROWING NATIONALLY amp FAST
For More Information on advertising or sponsorship opportunities
Call Mykayla Bryant or Sharon S Gordon at 614-526-8876
Email mykaylaurbantrendsetterescom or Sha-
ronurbantrendsetterscom
All images are live and direct you to information about events
POWER NETWORKING DALLAS
June 2015 Dr George Fraser is Americarsquos 1 Networker and Founder of
Frasernet and The Power Networking Conference
Champions of Diversity is an annual l awards luncheion that cel-ebrates the corporations that take diversity series
Recognized in the categories of Leadership Supplier
Workforce Development Community Outreach
This event is in Columbus Ohio in September and NEW market launch in Atlanta GA in October
URBAN HANGOVER Fun with a SPLASH of
Business Join us in Puerto Rico for the
Urban Hangoverrsquos Annual Retreat
This year featuring Dr George Frasier Author
and Americarsquos 1 Networker Entertainment and More Over 1000 expected to
attend
MEDIA SPONSORSHIPS amp PARTNERSHIPS
This year
Hotlanta is the
place to be
Join us for the
1 Economic
Empowerment
Event of the
YEAR
The 2015 African American Male Wellness Walkndash August is African American Male Wellness Walk in Ohio 2015 represents expansion in Washington DC Atlanta and Detroit Join us as we walk for health Every Saturday in August Log onto website for dates times and locations
Honoring Excellence and Diversity in the Black Community
Urban Trendsetters is the proud National Market Development Partner for Whorsquos Who a Real Time Media Company
Contact us for upcoming book releases and sponsorships
Serving over 24 Markets
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20
PUBLIC RELATIONS
ldquoAll business is personal Make your friends before you
need themrdquo
-Bob Johnson
PR Tactics (Customized for Each Client) Media Relations Industry Analyst Relations Media Tours News Releases - Writing News Releases - Distribution (View Services and Rates) On-Site Event Support Contributed Article Development and Placement Speaker Placement Award Nominations Media Kits Biography Creation Client Media Training Crisis Management
Our Public Relations (PR) work is structured around a cohesive set of customized objectives strategies and tactics that will increase awareness and preference for your product or service
Our PR Services are often bundled with our Marketing Services andor Publishing Industry Services to provide the best val-ue for the client
Typical PR Objectives
Increase positive press coverage and stimulate awareness and demand through the development and implementation of a Public Relations (Media Relations) Plan Establish you or your organization as thought leaders in terms of key issues attributes or messages Create a media buzz a foundation that can potentially be built upon in subsequent months and years Generate media coverage that favorably positions your organization Increase customers and resulting revenues
Typical PR Strategies Outreach ndash Consider utilization of various types of media (print web radio etc) and the targeting of multiple marketscitiesstatescountries Expose Your Message ndash Spotlight your organizations differentiators to drive awareness and demand (Consistency Frequency and Clarity in messaging) Credibility ndash Highlight your organization in the various media to increase credibility with customers and allow your firm to stand out from the crowd
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21
Other PR amp Media Services Include
Street Team Video Audio Production
Sponsorship amp Proposal Creation Event Fundraising
PUBLIC RELATIONS
We are proud of our partnerships with these and other media outlets
Distribute to over 500 Media Partners
Press Release Rates As Low As $99
Publishing Services - Book Marketing Services - Book Public Relations Services - Consulting to Book Publishers - Consulting to Authors
Marketing Services - Strategic Marketing - Web Site Design - e-Business Strategy - Online amp Print Advertising - Brochures Marketing Collateral - Presentation and Proposal Creation - Business and Marketing Plans
Writing Services - Feature Articles - Speech Writing - News Releases
WE GOT YOU COVERED
Speaking Services - Global Paid Speaking Engagements - Instructional Workshops
NO BUSINESS OR BUDGET TOO BIG OR TOO SMALL Urban Trendsetters creates packages based on the needs desires and budgets of our clients We meet you where you are and take you to the next level From logo to outreach wersquove got you covered
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22
UTS CITY VIEW
URBAN TRENDSETTERS INTRODUCES UTS CITYVIEW BILLBOARDS With the UTS CityView Billboards we are expanding our reach to thousands of people in communities all across the nation in small and large businesses in-cluding Fitness Centers Restaurants Salons amp Barber Shops Medical Offices and more Our network delivers HI-RES Ads to consumers everyday At the same time sharing ad revenue with the local communities that support the network of billboard systems We provide 100 targeted network marketing with Digital Signage UTS City View Billboards was designed to create a network of community access to information employment opportunities and to connect local communities while at the same time providing a information distribution network for the community Small Business Development is at work with our marketing model The community shares in profits by selling ads for each system Each business host receives a com-mission that goes back into their business for allowing us a place to host the billboards Locations hosting the system gets 5 of each ad sold within their estab-lishment and FREE Advertising on their location board as well as other partner host location boards We also offer sales positions and affiliate programs for people in the community looking for jobs or business opportunities Anyone can sell ads on the UTS CityView Boards and receive a portion of the sales UTS City View Billboards handles all the technical side of the Ad Servers including installation setup pro-ramming and ad management For more information visit UTS City View Online
ECONOMIC DEVELOPMENT amp CONNECTION FOR THE COMMUNITY
Low Cost Effective Advertising for Small
Businesses Income Producing Opportunity for Host Partners
Employment Affiliate Opportunities for Community
Special Features PSA for Community Announcements
Missing Persons Fundraising Opportunities for Non-Profits amp
MORE
SOCIAL TELEVISION
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23
E_COMMERCE SITES
MOBILE RESPONSIVE WEBSITE
Whatrsquos the best way to scare off your prospects
Having a stale static amateurish website
Your website is your online storefront and if you wonrsquot treat it seriously your prospects
wonrsquot take your business seriously From the time the visitor lands on your website you have only SECONDS before they decide to stay on your website and engage in your content or bounce and go finder another website You cannot afford to overlook the importance of
intelligent design with high quality content
IS YOUR WEBSITE RESPONSIVE Smartphones and tablets are revolutionizing internet browsingmdashand thatrsquos putting it lightly
Did you know that roughly 50 of online searches are conducted over a mobile device Furthermore that number is only increasing with each passing day
Donrsquot get left behind by this emerging trend With mobile-responsive web design you can make sure that you are available wherever and whenever your customers are in need of your
products and services A website classified as mobile responsive means that the website displays properly on all
devices viewing the website
MEMBERSHIP SITES CHAMBERS amp ORGAZINZATIONS
BASIC WEBSITE RATES START AS LOW AS $250 INVESTMENT
NIGHT CLUBS AND RESTAURANTS
AUTHORS SPEAKERS PROFESSIONALS PHOTOGRAPHERS MUSICIANS
CHURCHES
Website Features Include Web Hosting Custom Theme Design Social Media Links Social Media Optimization Blog Features Website Submission E-Commerce Membership Directories Private Messaging Member Login Member Profiles Invoicing System Online Pay More
Extra Features for communities Activity Streaming Member Login Member Profiles Forum System (if needed) Media uploads Free Paid member system ( Membership w PayPalreg ) if required Event System Messaging System Private Messages Friends Mass Messaging
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24
URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR
2015
ONLINE MARKETING SEO RESPONSIVE WEBSITE DESIGN PAY PER CLICK BLOG CONTENT CREATION LANDING PAGE CREATION AND DISTRIBUTION SOCIAL MEDIA CREATION amp MANAGEMENT SOCIAL OPTIMIZATION REPUTAITON MANAGEMENT
POSITION TO PROSPER Let us help you create a marketing strategy
for your business
MOBILE
MOBILE APPS WEBINAR DEVELOPMENT MOBILE TEXT CAMPAIGN DEVELOPMENT
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
25
ONLINE MARKETING SEO
ALL INLCLUSINVE PACKAGE BELOW $799 One Time Investment 1MONTH DURATION ndashAdditional ongoing monthly maintenance available $350 per month
YOUTUBE SETUP Facebook Profile Creation Design amp Optimization
YouTube Channel Creation and Optimization Facebook Profile Creation amp Optimization
Unique Email Account Creation (If Required) Banner Customization of Facebook Profile
YouTube Channel Design w Image Addition Resizing and Customizing
Banner Image Sourcing Editing Resizing and Customizing
Image Sourcing for Design Facebook Business Page Creation amp Optimization
Image Edition and Resizing Facebook Business Page Design w Image Sourcing Editing Resizing and Customizing
Image Cleaning and Finalizing Facebook Profile Information Population
YouTube Channel Profile Information and Population Social and Blog Account Setups
BLOGGER SETUP AND DESIGN Additional 5 Social Media Accounts Setup
Blogger Account Creation and Optimization Top 10 Social Sharing Accounts Setup
Blogger Theme Implementation (Design) 5 Press Release Accounts Setup
Google Plus Authorship Inclusion Primary Local Business Directories
TWITTER SETUP AND DESIGN Google Places ndash Creation and Optimization
Twitter Profile Creation and Optimization Bing Local ndash Creation and Optimization
Background Customization of Twitter Page Facebook Places ndash Creation and Optimization
Twitter Page Information Population Foursquare ndash Creation and Optimization
GOOGLE+ PROFILE CREATION DESIGN AND OPTIMIZATION Top 10 Business Directories Setup
Google+ Profile Creation and Optimization Top Niche or Geo Related Directory Account Creation and Optimization
Unique Email Account Creation (if required) Reporting and Auditing
Banner Customization of Google+ Business Page Internal Report Auditing and Analysis
Banner Image Sourcing Edition Resizing and Customization Work Reports
Google+ Business Page Creation and Optimization
Google+ Profile Information Population
OUR NEW Brand Establisher Package designed to secure and establish your brand on social media blogs and local directories ndash even before you decide to run aggressive online marketing campaigns
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 26
26
EMAIL MARKETING TOOLS
ldquoYou are the only one that can make a
difference What ever your dream
is Go For ITrdquo
-Earvin ldquo Magicrdquo Johnson
Video Email - The ability to send a personal video communication has never been easier All the robustness of a full-featured email account with the added value of communicating in video The next best thing to be-ing there live - YOU delivered to their inbox Our smart technology allows them to see you whether they are online or mobile
Video email marketingmdashThe same high impact you get from send-ing a personal video message multiplied As a fully qualified Email Service Provider (ESP) we make it as easy to send 100000 emails as it is to send 1 email You have total flexibility in design ranging from simple easy-to-design email by uploading graphics all the way to fully customizable HTML With great delivery rates and our handling the opt-in op-out compliance-related management we make email marketing a breeze
Social and mobile campaignsmdashWe make it easy to extend your marketing and communication into both social media like Facebook and Twitter and out to the world of mobile devices via a text message
Website and lead capture page hostingmdashMission number one in the world of effective internet marketing is lead capture or data capture We make it easy for you to set up and host your lead capture forms and pages right inside of officePRO No more need to use and manage multiple systems to get the job done We allow you to have as many different lists and cate-gories as you require to organize your contacts and target your communica-tion to them
Full CRM functionalitymdashAt the heart of our system is a very robust Contact Management System We have taken the most used and effective features of expensive and complicated CRM systems and placed it right at the center of your service We build a full contact record for every added or imported lead Every form of communication from email campaigns and even personal text messages are easily accessible from the contact record
Media StoragemdashIn a world where media (video audio and graphics) is becoming a more critical piece of communication it just makes sense to keep it all together in your communication system
AutorespondersmdashEveryone agrees that regular communications is the secret to building a great and meaningful relationship but they al-so agree that its often hard to fit regular communications in to a busy work schedule The answer Automated scheduled delivery Create your letters in advance and let the system send them out for you per the schedule of your design
Group Media Sharing - Working with a staff or a team We make it possible for you to share your content and media with others on your team maximizing the control and consistency of your brand in your organizations communications while minimizing the effort required to manage the process
Powerful reporting tracking and analytics - There was once a time (and there still is for many) where much of marketing and adver-tising was done in the blind You had no way of really knowing how ef-fective your message was or what people were reacting to until some-one actually called or visited you Those days are over for smart compa-nies Using a digital marketing system allows you to know hellipwell every-thing How many people received your communication opening your email click on a link watch a video etc has all been built in to every part of officePRO
Change and technology Most agree that there is much more in of-ficePRO than is needed especially at the low price point If not then we hope that we soon make you feel that way
ALL INCLUSIVE SYSTEM 5000 Contacts $50 per Month
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
27
APPS
We have apps now available in the following areas
Faith-based
Restaurant
Auto Dealer
Dr Dentist
Chiropractors
Fitness
Medical Pet Grooming
Schools
Personal
Bowling Alley
Insurance Agent
Musician
SalonsSpas
Associations
Musicians
Authors
Dance Studio
Attorney
Auto Mechanics
LoungeClubs
Realtors
Service Industry
RATES BEGIN AT $695
As a business owner you cannot escape the impact mobile has had on business communication Al-ready more than 50 of mobile internet searches are being done via a mobile device Your custom-ers have made the shift to smart devices and it has rapidly become their ldquogo tordquo place for information recommendations referrals and re-search for everything For many industries 2012 is the tipping point year their marketing has been forced to shift to mobile What is your mobile strategy How are you taking advantage of the un-stoppable shift in communication
There will be over 2 billion connected mobile
devices in 2015
Mobile Users are Less than 6ft away from their phones at all times
Push Notifications Send important messages about upcoming events special offers or news alerts directly to your customers mobile devices Set your notifications to send now or at a future date and time Location Based amp Geo Fence Send notifications to users at the point where they enter a certain geographic area (cross the fence) GPS Directions GPSQR Coupons Convenient Functionality Go Viral Event Listings Educate and Inform Fan Wall Social Media Integration One-Touch Calling and Emailing Video Integration Photo Gallery and Email Photo Mailing List Integrations We make it easy to integrate outside services Whether its Open Table for reservations an appointment-setting service for a salon robust forms using WooFoo or podcasts with SoundCloud we can integrate it with your app
African Americans are such a valuable market for advertisers Not only are 69
active online buyers theyre also very social They interact across platforms
share their thoughts search actively and are more receptive to online marketing
FEATURES INCLUDE BUT NOT LIMITED
For More Information About Our Apps Call Us or Download the 2015 UTS
ReFresh Guide
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 28
28
Coming July 2015
The BEE (Black Economic Empowerment) Directory
What is the BEE Business Directory
The BEE (Black Economic Empowerment) Business Directory is a com-munity resource for locating African Americans in business and to com-municate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE will launch in Central Ohio The BEE Business Directory will be published in print and online
The printed version will be available for distribution July 2015 Our goal is to register over 500 businesses by submission date May 1 2015 Join Us
ON DECK
Coming April 2015 Fit amp Trendy
Fit and Trendy Magazine is a quarterly health and wellness magazine Our mission is to create a Health and Wellness Movement throughout the urban communities we represent
Minorities with an emphasis on the African American culture are facing health risks at an alarming rate and developing illnesses that can be reversed through a shift of the mind-set and changing the daily routines one small step at a time And making the decision to live a healthy lifestyle
Fit amp Trendy Magazine along with the Fit ampTrendy Website will create a community of like-minded individuals all working for the same goalhellipto be healthy wealthy and wise
Join us on this Fitness Revolution Your Health is Your Wealth
ldquoBe encouraged Stay on your hustle You canrsquot fail until you quitrdquo -Russell Simmons
What would you do if you didnt care what anyone thinks The answer may astound YOU
Try it We DARE YOU
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 6
6
WHAT WE DO
The unique opportunity for engaging African-American consumers lies in a companyrsquos ability to make that consumer feel connected respected and reflect them as a viable consumer of a product While African Americans are voracious consumers of media such as television radio and print many companies assume that because there are no language barriers there is no need to advertise to Black audiences through African-American media outlets This Is a missed opportunity for companies who can use such outlets to reach Black consumers in trusted environments where Blacks see themselves most often reflected Consider the following facts on Blacks perceptions on advertising 91 believe that Black media is more relevant to them
81 believe that products advertised on Black media are more relevant to them 77 believe that Black media has a better understanding of the needs and issue that affect them
78 would like to see more Black modelsactors used in ads and over half (51) would purchase a product if the advertising portrayed Blacks positively
73 believe that Black media keeps them in touch with their heritage 68 want to see more commercials directed specifically to Black audiences
67 want to see more advertising targeting Black consumers
ndashSource Nielsen Here are few of our valued clients that recognize the importance of advertising to our community
Reach the Diverse Urban Community
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 7
7
OUR DEMOGRAPHICS
Typical Urban Trendsetter Reader The buying power of African Americans will reach $11 trillion in 2015 GENDER Female 60 Male 40 AGE 4 18 and Under 16 19-25 45 26-35 35 36-45 10 46 and Older Median Age 32 Readers with Children 4 amp under 22 14-18 35 INCOME amp HOUSEHOLD 10 under $24000 20 $25000-$35000 22 $36000-$49000 35 $50000-$74000 13 over $7500000 Avg Household Income $65000 52 - 2 or more persons employed in household 62 Owns a home or condo 38 Apartment
The average income for African-American households nationwide is $47290 with 35 earning $50000 or more with an overall aggregate household income level of $6956 billion African-American continue to be viable consumers with a collective buying power estimated to reach $11 trillion in 2015 In addition the Black population and its aggregate buying power is overall more geographically widespread and diverse than other ethnic or racial segments Companies seeking to connect with more affluent African-American will find in certain market areas there is a correlation between a large Black population and a large base of higher-earning Black households
EDUCATION 5 High School Students 95 High School Grads 28 Some College 47 College Degree 19 Graduate School TECHNOLOGY 178 Computer Usage Home 72 Computer Usage Work 12 Computer Usage School MOBILE 99 Mobile Phone Usage WORK STATUS 35 Own a business 47 White Collar 32 Blue Collar LIFESTYLE 382 Owns a luxury car 926 Buy or go to movies
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 8
8
NEWS amp FEATURES
LOCAL NATIONAL GLOBAL POLITICS BUSINESS SPIRITUAL FAMILY TRENDS
EDUCATION YOUNG amp TRENDY SENIOR AUTO TRAVEL FOOD
EVENTS ARTS amp ENTERTAINMENT FAMILY TRENDS CULTURE DIVERSITY CAREERS
TECHNOLOGY REAL ESTATE CLASSIFIEDS COUPONS
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 9
9
PRINT 2015 EDITORIAL CALENDAR
Month Feature Close Date Distribution
February Special Black History and Anniversary Edition
Special Black History Career and Opportunity Guide And Virtual Career Fair UTS Atlanta GA Launch Valentine Gift Guide
11615 2515
March Special Women of Diversity Insertion
Special Black Enterprise Women of Power Summit InsertionmdashFt Lauderdale FL
21315 3515
April 2015 Spring Fashion amp Beauty Guide
Fit and Trendy Health and Wellness Insertion and Virtual Career Fair
31315 4215
May Motherrsquos Day Gift Guide
Special Whorsquos Who Black Atlanta Black Enterprise Entrepreneur Conference amp Atlanta on Tour Guide
41715 5115
June Fatherrsquos Day Gift Guide
Celebrate 2015 Graduates 2015 Juneteenth Special Insertion
51515 6415
July Expos amp Festival
Independence Day Celebration 61215 7115
August Back To School
The African American Male Walk Special Insertion 71715 73015
September Fall Fashion amp Beauty 2015
Special Champions of Diversity Ohio Insertion 81415 9315
October 2015 Diversity Inclusion
Special Champions of Diversity Atlanta Insertion 91115 10115
November Thanksgiving-Annual Gift Giving Guide 101615 102915
December Happy Holidays-Small Business Saturday Edition 111315 112415
ldquoI thank GOD for closed doorsrdquo
-Tyler Perry
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 10
10
PRINT RATES amp SIZES
12 Xrsquos
(25)
9 XrsquoS
(20)
6 XrsquoS
(15)
OPEN 3 XrsquoS
(10)
Full Page $2100 $2240 $2380 $2800 $2520
12 Page $1425 $1615 $1520 $1900 $1710
14 Page $750 $800 $850 $1000 $900
16 Page $525 $560 $595 $700 $630
18 Page $375 $400 $425 $500 $450
Business Card $100
COVERS 12 XrsquoS
(25)
6 xrsquos (15) 3 XrsquoS
(10)
OPEN 9 xrsquos
(20)
Center $3750 $4250 $4500 $5000 $4000
Back Cov-
er
$3000 $3400 $3600 $4000 $3200
Inside Co-
vers
$2625 $2925 $3150 $3500 $2800
Front
Cover
Banner
$900 $1020 $1080 $1200 $960
Calendar
Banner
$825 $935 $990 $1100 $880
BONUS
ALL Display ads include a hyperlink to your business website audio or
YouTube video or commercial that can be accessed
through our online edition
Purchase a quarter page and above and receive a FREE Custom E-Mail
Blast
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11
FULL PAGE- (H)1161x (W) 1011
HALF PAGE V - (H) 1161 x (W) 505
QUARTER PAGEmdashH- 594 (H) x 505 (W)
HALF PAGE-H- 594 (H) x 1011 (W)
QUARTER PAGE ndashV BANNER 289 (H) x 1011 (W)
ONE SIXTH PAGE -H- 271 (H) x (W) 5746
ONE EIGHTH PAGE 289 (H) x 505 (W)
ONE SIXTH PAGEmdashV 505 (H) x 2932(W)
Business Card 151 (H) x 2867 (W)
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12
DISTRIBUTION CIRCULATION
Local Libraries Beauty and Barber Salons Beauty Supplies Book Stores City Offices State Offices County Offices Non-Profit Organizations
Restaurants and Venues Neighborhood Stores Drug Stores Professional Offices Chambers of Commerce Churches Media Outlets Corporate Offices
Spirit Stores amp Locations
Recreation Centers
High Schools
Colleges amp Universities
Small Businesses
UTS Events
Media Sponsored Events
ldquoSince Irsquove been in America I have always been intrigued by
this one phrase ldquoShersquos beautiful like the girl
next doorrdquo Irsquove always wondered whose
neighborhood they were talking aboutrdquo -Iman
We Go Where We Gather
We distribute 50000 Copies (OH and ATL) Email to 50000 Emails 52 Readers Per Copy 100rsquos Locations
We have a grass-roots approach to distribution From the first edition of Urban Trendsetters it has been our philosophy that we would meet are audience where they are Our first stops are our local beauty barber and nail salons and then our plac-es of worship Then we fill in the blanks For a complete list of distribution location visit our website We are always look-
ing for new places to distribute If you have a prime location please feel free to email us at infourbantrendsetterscom
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13
WEBSITE
UTS Online Classifieds
The Urban Trendsetters allow our customers the op-portunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
Urban Trendsetters Online Advertising Sizes Top Banner $500 per month amp Bottom Banner $300 Size 468 pixels wide x 60 pixels height Box Ad $200 - 125 pixels x 125 pixels Coupon $250 - 400 pixels x 200 pixels
Online Business Directory Basic Business Listing FREE Name Address Phone Email 1 Photo logo and Website link Premium Listing $100 mo 6 mos Includes basic listing info plus Up to 4 photos Business logo w link to listing Supreme Listing $175 1 Year Includes Premium Listing info plus Up to 6 photos up to 2 min video and online business spotlight Prime Listing $250 1 Year
Includes Premium Listing info plus Business Listing in UTS Print version with online link to company website
Online Classifieds
All print classified ads receive FREE placement online One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
THE URBAN TRENDSETTERS ONLINE The Urban Trendsetters website offers our readers and followers news and information daily Readers can view read Urban Trendsetters in print as well as online with our new interactive version Interviews and articles come to life on the UTS website Urban Trendsetters Online offers many additional advertising marketing and promotional options including our UTS Online Edition With every display advertisement purchase in Urban Trendsetters we include a hyper-link to your webpage or social networking page of choice In addition to our online version UTS offers coupons classified ads business directory automobile directory health and wellness directory Job Search amp Opportunity feature and MORE
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14
ONLINE FEATURES
CAREERS AND OPPORTUNITY
Online Opportunities amp Jobs Listing
Premium Opportunity Listing $50 - 2 wks $75 1 Mo Includes basic listing info plus Inclusion on UTS Career Jobs and Opportunity Blast sent 1x per week Prime Opportunity Listing $150 1 Mo Premium Listing plus Month in print and online
1Coupons are more influential than you know Studies show that coupons are second only to word-of-mouth when it come to influencing consumer purchasing decisions 2 Coupon marketing is one of the only measurable forms of marketing Most advertising and marketing is impossible to accurately measure But coupons can be easily tracked by redemption rate and redemption location giving you valuable insight into your consumer and justifying your marketing budget 3 Coupons get you in Advertised promotions are quickly forgotten but a coupon is carried by consumers in a purse or wallet to their store with your name and photo all over it 4 Coupons offer a one-to-one personal moment Unlike print ads radio TV and most other forms of advertising coupons offer a private distraction-free communication moment 5 Coupons reach affluent consumers $100000 annual income are roughly twice as likely to use coupons than people with lower incomes
EVENTS
Calendar of Events
Basic Calendar Listing FREE Event DescriptionDate Cost Location Contact Name Address Phone Email 1 Photo logo and Website link Premium Calendar Listing $50 Includes basic listing info plus Event flier posting on front events page Event listing and flier w link to listing on weekly UTS weekly TrendE-Blast for 1 month (4 Blasts)
Join Us for 90 Days of
Networking
Coupons Coupon 400 pixels x 200 pixels
Premium Listing $125 2 weeks Coupon posted on our Trendy Savings Page
Supreme Listing $200 2 weeks Coupon posted on Trendy Saving for download
and UTS Mobile Coupon distribution
Increase Sales with Coupons
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15
DIGITAL amp EMAIL MARKETING
UTS Trend E-Blast campaigns will increase your exposure and get your message read Increase your profits by using your existing customers and their email address-es Email your monthly newsletters and announcements to all of your customers in a few clicks Let them also for-ward to their friends and family and further your brand awareness Create video enhanced email campaigns that will further engage your clients and make them stop and pay attention to your message or commercial Plan-ning and strategy is essential to a successful marketing plan Great for sending Exclusive Coupon Offers New Product Offerings Sales and Dis-counts Pro-motions Special Event Announcements HolidaySeasonal Greeting Messages Birthday Offers Special Invitations Contest Offerings SEND TO OUR DATA BASEmdashUTS Trend E-Blasts are sent to over 25000 UTS email subscribers Weekly SEND TO YOUR DATA BASEmdash We also offer personalized blasts for your customer base DONrsquoT HAVE A DATA BASE- Let UTS help you Ask us about our digital platform programs and data base creation and retention programs featuring mobile texting and more today
TRENDE-BLASTmdash OVER 50000 EMAIL SUBSCRIBERS
Market and Advertise your Brand with UTS featuring your businessorganization in a Trend E-Blast Basic Blast (Client provides pre designed ldquoHot Cardrdquo or Flier) 1 Blast 1 Month $150 3-5 Blast 10 Discount $135 6-8 Blasts 15 Discount $12750 9-11 Blasts 20 Discount $120 12+ Blasts 25 Discount $11250 Custom Blasts Add- Onrsquosndash Include content 1 hy-perlink to location of your choice (website social site video) $75 Design Fee $50 Submission Form $25 Audio (Radio Commercial) $50 Video (Production Not Included) $50 Additional photos up to 6
UTS Newsletters- Be a UTS Newsletter Sponsor Urban Trendsetters distributes a weekly e-blast (TrendE-Blast) to announce each new printonline edition and current news amp events to over 25000 email subscribers 2xrsquos per month Sponsor Industry E-blasts Newsletter Blasts
Banner Sponsorship Top $100 Bottom $75 Side $50
MOBILE MARKETING
UTS Mobile Basic Mobile $50 Setup Fee and $50 per 1 Month (2) Notifications Add Video $150 per 1 Month (2) Notifications Basic Text includes 1 Message to UTS Mobile Contacts QR Code for print and marketing inclusion Use mobile messages to deliver all of your digital marketing for coupons updates newsletters and more GO MOBILE WITH COUPONS amp MORE According to Groupon almost half of the companyrsquos North American transactions are now driven by mobile devices which is up from 30 last summer We are excited about the launch of our new coupon sales and distribution service Coupons offer a complete ROI (Return On Investment) when it comes to advertising This is one campaign you will able to count to the penny what your clients purchased using your coupons from Urban Trendsetters
Young African-American men are among those likely to face a digital divide in urban cities but are also among the leading mo-bile device users in the country
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16
TV
ldquoDitch the Dream and Become a Doer
My dreams did not come true I
worked really hard And I ended up building an empire out of my
Imaginationrdquo
-Shonda Rhimes
COMING SPRING 2015 Urban Trendsetters Un-Plugged
Filling the Void of Local Programming for African Americans
We have designed a show that brings our print publication to life UTS UnPlugged will launch in both the Columbus Dayton and Atlanta markets UTS TV will take our news magazine to a live and in living color television format Our community based programming will give viewers an up-close look at businesses organizations community leaders and more all from the comfort and convenience of their own home Our features include Local NationalGlobal News Lifestyle Arts amp Entertainment and Culture Business and Finance Health and Wellness
Business Spotlights amp MORE
Sponsors and participating businessorganization will have an opportunity to communicate information regarding ndash New Products ndash New Programs Initiative ndash New Promotions ndash Services ndash Contests
Dayton Columbus Atlanta
UTS Un-Plugged Guide to Reach Over Reaching Over 4 million households per week
Contact Urban Trendsetters for schedule and rates
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17
RADIO
ldquoIt is critical for us to tell our story from our perspective When the company is black owned you have Black decision makers a Black perspective and Black employeesrdquo
-Cathy Hughes
The NEW Urban Trendsetters Live Radio Show
Listen Live
Host Sharon S Gordon
Founder Urban Trendsetters LLC
Call in number 347-857-4490
Contact Urban Trendsetters for Spring broadcast schedule and rates
Broadcast Station Launch Spring 2014
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18
MEDIA SPONSORSHIPS amp PARTNERSHIPS
The 10th Annual Black Enterpirse Women of Power Summit
Featuring Special Guest Judy Smith the inspiration behind the hit series ldquoSCANDALrdquo as well as a special tribute to actress Pam Grier Other speakser in-
clude Former Essence Editor Susan L Taylor and Motivational Speaker Lisa Nichols to name a few
Event Highlights Include
10th Annual Legacy Awards Gala Executive Leadership Sessions
Networking Workshops
Live Entertainment
UTS has become a major urban media sponsor for events throughout Ohio including those listed below and many others
Black Enterprise Magazinersquos Entrepreneur Conference Women of Power Summit and African American Film Festival National Market Development for Whorsquos Who Publishing
Tom Joyner HBCU Virtual Career Fairs Macyrsquos Music Festival The Arnoldrsquos Classic The Ohio State Fair
Ohio Minority Supplier Diversity Council Expo Juneteenth Ohio Festivals
City of Ohio-Mayors Small Business Conference 200Columbus Anniversary Campaign
Champions of Diversity Annual Luncheon and Career Fair Macyrsquos Music Festival
UTS served as the minority and diversity media and outreach coordinator for campaigns for construction projects They include the Columbus Hollywood Casino and the Greater Columbus Convention Center-Hilton
HERE IS A LIST OF SOME OF OUR 2015 EVENTS AND MEDIA SPONSORSHIP amp PARTNERSHIPS
Urban Trendsetters Virtual Career Fair Februaryndash Black History month March- Celebrating Women of Diversity AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU This series of career fairs will allow recruiters and job seekers to interact one on one from the comfort of office and home Each week is dedicated Logistics amp Warehouse Professional Healthcare and STEM
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19
JOIN US
The Urban Trendsetters List of 2015 Media Sponsorship is
GROWING NATIONALLY amp FAST
For More Information on advertising or sponsorship opportunities
Call Mykayla Bryant or Sharon S Gordon at 614-526-8876
Email mykaylaurbantrendsetterescom or Sha-
ronurbantrendsetterscom
All images are live and direct you to information about events
POWER NETWORKING DALLAS
June 2015 Dr George Fraser is Americarsquos 1 Networker and Founder of
Frasernet and The Power Networking Conference
Champions of Diversity is an annual l awards luncheion that cel-ebrates the corporations that take diversity series
Recognized in the categories of Leadership Supplier
Workforce Development Community Outreach
This event is in Columbus Ohio in September and NEW market launch in Atlanta GA in October
URBAN HANGOVER Fun with a SPLASH of
Business Join us in Puerto Rico for the
Urban Hangoverrsquos Annual Retreat
This year featuring Dr George Frasier Author
and Americarsquos 1 Networker Entertainment and More Over 1000 expected to
attend
MEDIA SPONSORSHIPS amp PARTNERSHIPS
This year
Hotlanta is the
place to be
Join us for the
1 Economic
Empowerment
Event of the
YEAR
The 2015 African American Male Wellness Walkndash August is African American Male Wellness Walk in Ohio 2015 represents expansion in Washington DC Atlanta and Detroit Join us as we walk for health Every Saturday in August Log onto website for dates times and locations
Honoring Excellence and Diversity in the Black Community
Urban Trendsetters is the proud National Market Development Partner for Whorsquos Who a Real Time Media Company
Contact us for upcoming book releases and sponsorships
Serving over 24 Markets
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20
PUBLIC RELATIONS
ldquoAll business is personal Make your friends before you
need themrdquo
-Bob Johnson
PR Tactics (Customized for Each Client) Media Relations Industry Analyst Relations Media Tours News Releases - Writing News Releases - Distribution (View Services and Rates) On-Site Event Support Contributed Article Development and Placement Speaker Placement Award Nominations Media Kits Biography Creation Client Media Training Crisis Management
Our Public Relations (PR) work is structured around a cohesive set of customized objectives strategies and tactics that will increase awareness and preference for your product or service
Our PR Services are often bundled with our Marketing Services andor Publishing Industry Services to provide the best val-ue for the client
Typical PR Objectives
Increase positive press coverage and stimulate awareness and demand through the development and implementation of a Public Relations (Media Relations) Plan Establish you or your organization as thought leaders in terms of key issues attributes or messages Create a media buzz a foundation that can potentially be built upon in subsequent months and years Generate media coverage that favorably positions your organization Increase customers and resulting revenues
Typical PR Strategies Outreach ndash Consider utilization of various types of media (print web radio etc) and the targeting of multiple marketscitiesstatescountries Expose Your Message ndash Spotlight your organizations differentiators to drive awareness and demand (Consistency Frequency and Clarity in messaging) Credibility ndash Highlight your organization in the various media to increase credibility with customers and allow your firm to stand out from the crowd
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
21
Other PR amp Media Services Include
Street Team Video Audio Production
Sponsorship amp Proposal Creation Event Fundraising
PUBLIC RELATIONS
We are proud of our partnerships with these and other media outlets
Distribute to over 500 Media Partners
Press Release Rates As Low As $99
Publishing Services - Book Marketing Services - Book Public Relations Services - Consulting to Book Publishers - Consulting to Authors
Marketing Services - Strategic Marketing - Web Site Design - e-Business Strategy - Online amp Print Advertising - Brochures Marketing Collateral - Presentation and Proposal Creation - Business and Marketing Plans
Writing Services - Feature Articles - Speech Writing - News Releases
WE GOT YOU COVERED
Speaking Services - Global Paid Speaking Engagements - Instructional Workshops
NO BUSINESS OR BUDGET TOO BIG OR TOO SMALL Urban Trendsetters creates packages based on the needs desires and budgets of our clients We meet you where you are and take you to the next level From logo to outreach wersquove got you covered
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22
UTS CITY VIEW
URBAN TRENDSETTERS INTRODUCES UTS CITYVIEW BILLBOARDS With the UTS CityView Billboards we are expanding our reach to thousands of people in communities all across the nation in small and large businesses in-cluding Fitness Centers Restaurants Salons amp Barber Shops Medical Offices and more Our network delivers HI-RES Ads to consumers everyday At the same time sharing ad revenue with the local communities that support the network of billboard systems We provide 100 targeted network marketing with Digital Signage UTS City View Billboards was designed to create a network of community access to information employment opportunities and to connect local communities while at the same time providing a information distribution network for the community Small Business Development is at work with our marketing model The community shares in profits by selling ads for each system Each business host receives a com-mission that goes back into their business for allowing us a place to host the billboards Locations hosting the system gets 5 of each ad sold within their estab-lishment and FREE Advertising on their location board as well as other partner host location boards We also offer sales positions and affiliate programs for people in the community looking for jobs or business opportunities Anyone can sell ads on the UTS CityView Boards and receive a portion of the sales UTS City View Billboards handles all the technical side of the Ad Servers including installation setup pro-ramming and ad management For more information visit UTS City View Online
ECONOMIC DEVELOPMENT amp CONNECTION FOR THE COMMUNITY
Low Cost Effective Advertising for Small
Businesses Income Producing Opportunity for Host Partners
Employment Affiliate Opportunities for Community
Special Features PSA for Community Announcements
Missing Persons Fundraising Opportunities for Non-Profits amp
MORE
SOCIAL TELEVISION
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23
E_COMMERCE SITES
MOBILE RESPONSIVE WEBSITE
Whatrsquos the best way to scare off your prospects
Having a stale static amateurish website
Your website is your online storefront and if you wonrsquot treat it seriously your prospects
wonrsquot take your business seriously From the time the visitor lands on your website you have only SECONDS before they decide to stay on your website and engage in your content or bounce and go finder another website You cannot afford to overlook the importance of
intelligent design with high quality content
IS YOUR WEBSITE RESPONSIVE Smartphones and tablets are revolutionizing internet browsingmdashand thatrsquos putting it lightly
Did you know that roughly 50 of online searches are conducted over a mobile device Furthermore that number is only increasing with each passing day
Donrsquot get left behind by this emerging trend With mobile-responsive web design you can make sure that you are available wherever and whenever your customers are in need of your
products and services A website classified as mobile responsive means that the website displays properly on all
devices viewing the website
MEMBERSHIP SITES CHAMBERS amp ORGAZINZATIONS
BASIC WEBSITE RATES START AS LOW AS $250 INVESTMENT
NIGHT CLUBS AND RESTAURANTS
AUTHORS SPEAKERS PROFESSIONALS PHOTOGRAPHERS MUSICIANS
CHURCHES
Website Features Include Web Hosting Custom Theme Design Social Media Links Social Media Optimization Blog Features Website Submission E-Commerce Membership Directories Private Messaging Member Login Member Profiles Invoicing System Online Pay More
Extra Features for communities Activity Streaming Member Login Member Profiles Forum System (if needed) Media uploads Free Paid member system ( Membership w PayPalreg ) if required Event System Messaging System Private Messages Friends Mass Messaging
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24
URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR
2015
ONLINE MARKETING SEO RESPONSIVE WEBSITE DESIGN PAY PER CLICK BLOG CONTENT CREATION LANDING PAGE CREATION AND DISTRIBUTION SOCIAL MEDIA CREATION amp MANAGEMENT SOCIAL OPTIMIZATION REPUTAITON MANAGEMENT
POSITION TO PROSPER Let us help you create a marketing strategy
for your business
MOBILE
MOBILE APPS WEBINAR DEVELOPMENT MOBILE TEXT CAMPAIGN DEVELOPMENT
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
25
ONLINE MARKETING SEO
ALL INLCLUSINVE PACKAGE BELOW $799 One Time Investment 1MONTH DURATION ndashAdditional ongoing monthly maintenance available $350 per month
YOUTUBE SETUP Facebook Profile Creation Design amp Optimization
YouTube Channel Creation and Optimization Facebook Profile Creation amp Optimization
Unique Email Account Creation (If Required) Banner Customization of Facebook Profile
YouTube Channel Design w Image Addition Resizing and Customizing
Banner Image Sourcing Editing Resizing and Customizing
Image Sourcing for Design Facebook Business Page Creation amp Optimization
Image Edition and Resizing Facebook Business Page Design w Image Sourcing Editing Resizing and Customizing
Image Cleaning and Finalizing Facebook Profile Information Population
YouTube Channel Profile Information and Population Social and Blog Account Setups
BLOGGER SETUP AND DESIGN Additional 5 Social Media Accounts Setup
Blogger Account Creation and Optimization Top 10 Social Sharing Accounts Setup
Blogger Theme Implementation (Design) 5 Press Release Accounts Setup
Google Plus Authorship Inclusion Primary Local Business Directories
TWITTER SETUP AND DESIGN Google Places ndash Creation and Optimization
Twitter Profile Creation and Optimization Bing Local ndash Creation and Optimization
Background Customization of Twitter Page Facebook Places ndash Creation and Optimization
Twitter Page Information Population Foursquare ndash Creation and Optimization
GOOGLE+ PROFILE CREATION DESIGN AND OPTIMIZATION Top 10 Business Directories Setup
Google+ Profile Creation and Optimization Top Niche or Geo Related Directory Account Creation and Optimization
Unique Email Account Creation (if required) Reporting and Auditing
Banner Customization of Google+ Business Page Internal Report Auditing and Analysis
Banner Image Sourcing Edition Resizing and Customization Work Reports
Google+ Business Page Creation and Optimization
Google+ Profile Information Population
OUR NEW Brand Establisher Package designed to secure and establish your brand on social media blogs and local directories ndash even before you decide to run aggressive online marketing campaigns
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 26
26
EMAIL MARKETING TOOLS
ldquoYou are the only one that can make a
difference What ever your dream
is Go For ITrdquo
-Earvin ldquo Magicrdquo Johnson
Video Email - The ability to send a personal video communication has never been easier All the robustness of a full-featured email account with the added value of communicating in video The next best thing to be-ing there live - YOU delivered to their inbox Our smart technology allows them to see you whether they are online or mobile
Video email marketingmdashThe same high impact you get from send-ing a personal video message multiplied As a fully qualified Email Service Provider (ESP) we make it as easy to send 100000 emails as it is to send 1 email You have total flexibility in design ranging from simple easy-to-design email by uploading graphics all the way to fully customizable HTML With great delivery rates and our handling the opt-in op-out compliance-related management we make email marketing a breeze
Social and mobile campaignsmdashWe make it easy to extend your marketing and communication into both social media like Facebook and Twitter and out to the world of mobile devices via a text message
Website and lead capture page hostingmdashMission number one in the world of effective internet marketing is lead capture or data capture We make it easy for you to set up and host your lead capture forms and pages right inside of officePRO No more need to use and manage multiple systems to get the job done We allow you to have as many different lists and cate-gories as you require to organize your contacts and target your communica-tion to them
Full CRM functionalitymdashAt the heart of our system is a very robust Contact Management System We have taken the most used and effective features of expensive and complicated CRM systems and placed it right at the center of your service We build a full contact record for every added or imported lead Every form of communication from email campaigns and even personal text messages are easily accessible from the contact record
Media StoragemdashIn a world where media (video audio and graphics) is becoming a more critical piece of communication it just makes sense to keep it all together in your communication system
AutorespondersmdashEveryone agrees that regular communications is the secret to building a great and meaningful relationship but they al-so agree that its often hard to fit regular communications in to a busy work schedule The answer Automated scheduled delivery Create your letters in advance and let the system send them out for you per the schedule of your design
Group Media Sharing - Working with a staff or a team We make it possible for you to share your content and media with others on your team maximizing the control and consistency of your brand in your organizations communications while minimizing the effort required to manage the process
Powerful reporting tracking and analytics - There was once a time (and there still is for many) where much of marketing and adver-tising was done in the blind You had no way of really knowing how ef-fective your message was or what people were reacting to until some-one actually called or visited you Those days are over for smart compa-nies Using a digital marketing system allows you to know hellipwell every-thing How many people received your communication opening your email click on a link watch a video etc has all been built in to every part of officePRO
Change and technology Most agree that there is much more in of-ficePRO than is needed especially at the low price point If not then we hope that we soon make you feel that way
ALL INCLUSIVE SYSTEM 5000 Contacts $50 per Month
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
27
APPS
We have apps now available in the following areas
Faith-based
Restaurant
Auto Dealer
Dr Dentist
Chiropractors
Fitness
Medical Pet Grooming
Schools
Personal
Bowling Alley
Insurance Agent
Musician
SalonsSpas
Associations
Musicians
Authors
Dance Studio
Attorney
Auto Mechanics
LoungeClubs
Realtors
Service Industry
RATES BEGIN AT $695
As a business owner you cannot escape the impact mobile has had on business communication Al-ready more than 50 of mobile internet searches are being done via a mobile device Your custom-ers have made the shift to smart devices and it has rapidly become their ldquogo tordquo place for information recommendations referrals and re-search for everything For many industries 2012 is the tipping point year their marketing has been forced to shift to mobile What is your mobile strategy How are you taking advantage of the un-stoppable shift in communication
There will be over 2 billion connected mobile
devices in 2015
Mobile Users are Less than 6ft away from their phones at all times
Push Notifications Send important messages about upcoming events special offers or news alerts directly to your customers mobile devices Set your notifications to send now or at a future date and time Location Based amp Geo Fence Send notifications to users at the point where they enter a certain geographic area (cross the fence) GPS Directions GPSQR Coupons Convenient Functionality Go Viral Event Listings Educate and Inform Fan Wall Social Media Integration One-Touch Calling and Emailing Video Integration Photo Gallery and Email Photo Mailing List Integrations We make it easy to integrate outside services Whether its Open Table for reservations an appointment-setting service for a salon robust forms using WooFoo or podcasts with SoundCloud we can integrate it with your app
African Americans are such a valuable market for advertisers Not only are 69
active online buyers theyre also very social They interact across platforms
share their thoughts search actively and are more receptive to online marketing
FEATURES INCLUDE BUT NOT LIMITED
For More Information About Our Apps Call Us or Download the 2015 UTS
ReFresh Guide
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 28
28
Coming July 2015
The BEE (Black Economic Empowerment) Directory
What is the BEE Business Directory
The BEE (Black Economic Empowerment) Business Directory is a com-munity resource for locating African Americans in business and to com-municate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE will launch in Central Ohio The BEE Business Directory will be published in print and online
The printed version will be available for distribution July 2015 Our goal is to register over 500 businesses by submission date May 1 2015 Join Us
ON DECK
Coming April 2015 Fit amp Trendy
Fit and Trendy Magazine is a quarterly health and wellness magazine Our mission is to create a Health and Wellness Movement throughout the urban communities we represent
Minorities with an emphasis on the African American culture are facing health risks at an alarming rate and developing illnesses that can be reversed through a shift of the mind-set and changing the daily routines one small step at a time And making the decision to live a healthy lifestyle
Fit amp Trendy Magazine along with the Fit ampTrendy Website will create a community of like-minded individuals all working for the same goalhellipto be healthy wealthy and wise
Join us on this Fitness Revolution Your Health is Your Wealth
ldquoBe encouraged Stay on your hustle You canrsquot fail until you quitrdquo -Russell Simmons
What would you do if you didnt care what anyone thinks The answer may astound YOU
Try it We DARE YOU
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 7
7
OUR DEMOGRAPHICS
Typical Urban Trendsetter Reader The buying power of African Americans will reach $11 trillion in 2015 GENDER Female 60 Male 40 AGE 4 18 and Under 16 19-25 45 26-35 35 36-45 10 46 and Older Median Age 32 Readers with Children 4 amp under 22 14-18 35 INCOME amp HOUSEHOLD 10 under $24000 20 $25000-$35000 22 $36000-$49000 35 $50000-$74000 13 over $7500000 Avg Household Income $65000 52 - 2 or more persons employed in household 62 Owns a home or condo 38 Apartment
The average income for African-American households nationwide is $47290 with 35 earning $50000 or more with an overall aggregate household income level of $6956 billion African-American continue to be viable consumers with a collective buying power estimated to reach $11 trillion in 2015 In addition the Black population and its aggregate buying power is overall more geographically widespread and diverse than other ethnic or racial segments Companies seeking to connect with more affluent African-American will find in certain market areas there is a correlation between a large Black population and a large base of higher-earning Black households
EDUCATION 5 High School Students 95 High School Grads 28 Some College 47 College Degree 19 Graduate School TECHNOLOGY 178 Computer Usage Home 72 Computer Usage Work 12 Computer Usage School MOBILE 99 Mobile Phone Usage WORK STATUS 35 Own a business 47 White Collar 32 Blue Collar LIFESTYLE 382 Owns a luxury car 926 Buy or go to movies
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 8
8
NEWS amp FEATURES
LOCAL NATIONAL GLOBAL POLITICS BUSINESS SPIRITUAL FAMILY TRENDS
EDUCATION YOUNG amp TRENDY SENIOR AUTO TRAVEL FOOD
EVENTS ARTS amp ENTERTAINMENT FAMILY TRENDS CULTURE DIVERSITY CAREERS
TECHNOLOGY REAL ESTATE CLASSIFIEDS COUPONS
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 9
9
PRINT 2015 EDITORIAL CALENDAR
Month Feature Close Date Distribution
February Special Black History and Anniversary Edition
Special Black History Career and Opportunity Guide And Virtual Career Fair UTS Atlanta GA Launch Valentine Gift Guide
11615 2515
March Special Women of Diversity Insertion
Special Black Enterprise Women of Power Summit InsertionmdashFt Lauderdale FL
21315 3515
April 2015 Spring Fashion amp Beauty Guide
Fit and Trendy Health and Wellness Insertion and Virtual Career Fair
31315 4215
May Motherrsquos Day Gift Guide
Special Whorsquos Who Black Atlanta Black Enterprise Entrepreneur Conference amp Atlanta on Tour Guide
41715 5115
June Fatherrsquos Day Gift Guide
Celebrate 2015 Graduates 2015 Juneteenth Special Insertion
51515 6415
July Expos amp Festival
Independence Day Celebration 61215 7115
August Back To School
The African American Male Walk Special Insertion 71715 73015
September Fall Fashion amp Beauty 2015
Special Champions of Diversity Ohio Insertion 81415 9315
October 2015 Diversity Inclusion
Special Champions of Diversity Atlanta Insertion 91115 10115
November Thanksgiving-Annual Gift Giving Guide 101615 102915
December Happy Holidays-Small Business Saturday Edition 111315 112415
ldquoI thank GOD for closed doorsrdquo
-Tyler Perry
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10
PRINT RATES amp SIZES
12 Xrsquos
(25)
9 XrsquoS
(20)
6 XrsquoS
(15)
OPEN 3 XrsquoS
(10)
Full Page $2100 $2240 $2380 $2800 $2520
12 Page $1425 $1615 $1520 $1900 $1710
14 Page $750 $800 $850 $1000 $900
16 Page $525 $560 $595 $700 $630
18 Page $375 $400 $425 $500 $450
Business Card $100
COVERS 12 XrsquoS
(25)
6 xrsquos (15) 3 XrsquoS
(10)
OPEN 9 xrsquos
(20)
Center $3750 $4250 $4500 $5000 $4000
Back Cov-
er
$3000 $3400 $3600 $4000 $3200
Inside Co-
vers
$2625 $2925 $3150 $3500 $2800
Front
Cover
Banner
$900 $1020 $1080 $1200 $960
Calendar
Banner
$825 $935 $990 $1100 $880
BONUS
ALL Display ads include a hyperlink to your business website audio or
YouTube video or commercial that can be accessed
through our online edition
Purchase a quarter page and above and receive a FREE Custom E-Mail
Blast
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11
FULL PAGE- (H)1161x (W) 1011
HALF PAGE V - (H) 1161 x (W) 505
QUARTER PAGEmdashH- 594 (H) x 505 (W)
HALF PAGE-H- 594 (H) x 1011 (W)
QUARTER PAGE ndashV BANNER 289 (H) x 1011 (W)
ONE SIXTH PAGE -H- 271 (H) x (W) 5746
ONE EIGHTH PAGE 289 (H) x 505 (W)
ONE SIXTH PAGEmdashV 505 (H) x 2932(W)
Business Card 151 (H) x 2867 (W)
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12
DISTRIBUTION CIRCULATION
Local Libraries Beauty and Barber Salons Beauty Supplies Book Stores City Offices State Offices County Offices Non-Profit Organizations
Restaurants and Venues Neighborhood Stores Drug Stores Professional Offices Chambers of Commerce Churches Media Outlets Corporate Offices
Spirit Stores amp Locations
Recreation Centers
High Schools
Colleges amp Universities
Small Businesses
UTS Events
Media Sponsored Events
ldquoSince Irsquove been in America I have always been intrigued by
this one phrase ldquoShersquos beautiful like the girl
next doorrdquo Irsquove always wondered whose
neighborhood they were talking aboutrdquo -Iman
We Go Where We Gather
We distribute 50000 Copies (OH and ATL) Email to 50000 Emails 52 Readers Per Copy 100rsquos Locations
We have a grass-roots approach to distribution From the first edition of Urban Trendsetters it has been our philosophy that we would meet are audience where they are Our first stops are our local beauty barber and nail salons and then our plac-es of worship Then we fill in the blanks For a complete list of distribution location visit our website We are always look-
ing for new places to distribute If you have a prime location please feel free to email us at infourbantrendsetterscom
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 13
13
WEBSITE
UTS Online Classifieds
The Urban Trendsetters allow our customers the op-portunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
Urban Trendsetters Online Advertising Sizes Top Banner $500 per month amp Bottom Banner $300 Size 468 pixels wide x 60 pixels height Box Ad $200 - 125 pixels x 125 pixels Coupon $250 - 400 pixels x 200 pixels
Online Business Directory Basic Business Listing FREE Name Address Phone Email 1 Photo logo and Website link Premium Listing $100 mo 6 mos Includes basic listing info plus Up to 4 photos Business logo w link to listing Supreme Listing $175 1 Year Includes Premium Listing info plus Up to 6 photos up to 2 min video and online business spotlight Prime Listing $250 1 Year
Includes Premium Listing info plus Business Listing in UTS Print version with online link to company website
Online Classifieds
All print classified ads receive FREE placement online One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
THE URBAN TRENDSETTERS ONLINE The Urban Trendsetters website offers our readers and followers news and information daily Readers can view read Urban Trendsetters in print as well as online with our new interactive version Interviews and articles come to life on the UTS website Urban Trendsetters Online offers many additional advertising marketing and promotional options including our UTS Online Edition With every display advertisement purchase in Urban Trendsetters we include a hyper-link to your webpage or social networking page of choice In addition to our online version UTS offers coupons classified ads business directory automobile directory health and wellness directory Job Search amp Opportunity feature and MORE
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14
ONLINE FEATURES
CAREERS AND OPPORTUNITY
Online Opportunities amp Jobs Listing
Premium Opportunity Listing $50 - 2 wks $75 1 Mo Includes basic listing info plus Inclusion on UTS Career Jobs and Opportunity Blast sent 1x per week Prime Opportunity Listing $150 1 Mo Premium Listing plus Month in print and online
1Coupons are more influential than you know Studies show that coupons are second only to word-of-mouth when it come to influencing consumer purchasing decisions 2 Coupon marketing is one of the only measurable forms of marketing Most advertising and marketing is impossible to accurately measure But coupons can be easily tracked by redemption rate and redemption location giving you valuable insight into your consumer and justifying your marketing budget 3 Coupons get you in Advertised promotions are quickly forgotten but a coupon is carried by consumers in a purse or wallet to their store with your name and photo all over it 4 Coupons offer a one-to-one personal moment Unlike print ads radio TV and most other forms of advertising coupons offer a private distraction-free communication moment 5 Coupons reach affluent consumers $100000 annual income are roughly twice as likely to use coupons than people with lower incomes
EVENTS
Calendar of Events
Basic Calendar Listing FREE Event DescriptionDate Cost Location Contact Name Address Phone Email 1 Photo logo and Website link Premium Calendar Listing $50 Includes basic listing info plus Event flier posting on front events page Event listing and flier w link to listing on weekly UTS weekly TrendE-Blast for 1 month (4 Blasts)
Join Us for 90 Days of
Networking
Coupons Coupon 400 pixels x 200 pixels
Premium Listing $125 2 weeks Coupon posted on our Trendy Savings Page
Supreme Listing $200 2 weeks Coupon posted on Trendy Saving for download
and UTS Mobile Coupon distribution
Increase Sales with Coupons
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15
DIGITAL amp EMAIL MARKETING
UTS Trend E-Blast campaigns will increase your exposure and get your message read Increase your profits by using your existing customers and their email address-es Email your monthly newsletters and announcements to all of your customers in a few clicks Let them also for-ward to their friends and family and further your brand awareness Create video enhanced email campaigns that will further engage your clients and make them stop and pay attention to your message or commercial Plan-ning and strategy is essential to a successful marketing plan Great for sending Exclusive Coupon Offers New Product Offerings Sales and Dis-counts Pro-motions Special Event Announcements HolidaySeasonal Greeting Messages Birthday Offers Special Invitations Contest Offerings SEND TO OUR DATA BASEmdashUTS Trend E-Blasts are sent to over 25000 UTS email subscribers Weekly SEND TO YOUR DATA BASEmdash We also offer personalized blasts for your customer base DONrsquoT HAVE A DATA BASE- Let UTS help you Ask us about our digital platform programs and data base creation and retention programs featuring mobile texting and more today
TRENDE-BLASTmdash OVER 50000 EMAIL SUBSCRIBERS
Market and Advertise your Brand with UTS featuring your businessorganization in a Trend E-Blast Basic Blast (Client provides pre designed ldquoHot Cardrdquo or Flier) 1 Blast 1 Month $150 3-5 Blast 10 Discount $135 6-8 Blasts 15 Discount $12750 9-11 Blasts 20 Discount $120 12+ Blasts 25 Discount $11250 Custom Blasts Add- Onrsquosndash Include content 1 hy-perlink to location of your choice (website social site video) $75 Design Fee $50 Submission Form $25 Audio (Radio Commercial) $50 Video (Production Not Included) $50 Additional photos up to 6
UTS Newsletters- Be a UTS Newsletter Sponsor Urban Trendsetters distributes a weekly e-blast (TrendE-Blast) to announce each new printonline edition and current news amp events to over 25000 email subscribers 2xrsquos per month Sponsor Industry E-blasts Newsletter Blasts
Banner Sponsorship Top $100 Bottom $75 Side $50
MOBILE MARKETING
UTS Mobile Basic Mobile $50 Setup Fee and $50 per 1 Month (2) Notifications Add Video $150 per 1 Month (2) Notifications Basic Text includes 1 Message to UTS Mobile Contacts QR Code for print and marketing inclusion Use mobile messages to deliver all of your digital marketing for coupons updates newsletters and more GO MOBILE WITH COUPONS amp MORE According to Groupon almost half of the companyrsquos North American transactions are now driven by mobile devices which is up from 30 last summer We are excited about the launch of our new coupon sales and distribution service Coupons offer a complete ROI (Return On Investment) when it comes to advertising This is one campaign you will able to count to the penny what your clients purchased using your coupons from Urban Trendsetters
Young African-American men are among those likely to face a digital divide in urban cities but are also among the leading mo-bile device users in the country
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16
TV
ldquoDitch the Dream and Become a Doer
My dreams did not come true I
worked really hard And I ended up building an empire out of my
Imaginationrdquo
-Shonda Rhimes
COMING SPRING 2015 Urban Trendsetters Un-Plugged
Filling the Void of Local Programming for African Americans
We have designed a show that brings our print publication to life UTS UnPlugged will launch in both the Columbus Dayton and Atlanta markets UTS TV will take our news magazine to a live and in living color television format Our community based programming will give viewers an up-close look at businesses organizations community leaders and more all from the comfort and convenience of their own home Our features include Local NationalGlobal News Lifestyle Arts amp Entertainment and Culture Business and Finance Health and Wellness
Business Spotlights amp MORE
Sponsors and participating businessorganization will have an opportunity to communicate information regarding ndash New Products ndash New Programs Initiative ndash New Promotions ndash Services ndash Contests
Dayton Columbus Atlanta
UTS Un-Plugged Guide to Reach Over Reaching Over 4 million households per week
Contact Urban Trendsetters for schedule and rates
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17
17
RADIO
ldquoIt is critical for us to tell our story from our perspective When the company is black owned you have Black decision makers a Black perspective and Black employeesrdquo
-Cathy Hughes
The NEW Urban Trendsetters Live Radio Show
Listen Live
Host Sharon S Gordon
Founder Urban Trendsetters LLC
Call in number 347-857-4490
Contact Urban Trendsetters for Spring broadcast schedule and rates
Broadcast Station Launch Spring 2014
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18
MEDIA SPONSORSHIPS amp PARTNERSHIPS
The 10th Annual Black Enterpirse Women of Power Summit
Featuring Special Guest Judy Smith the inspiration behind the hit series ldquoSCANDALrdquo as well as a special tribute to actress Pam Grier Other speakser in-
clude Former Essence Editor Susan L Taylor and Motivational Speaker Lisa Nichols to name a few
Event Highlights Include
10th Annual Legacy Awards Gala Executive Leadership Sessions
Networking Workshops
Live Entertainment
UTS has become a major urban media sponsor for events throughout Ohio including those listed below and many others
Black Enterprise Magazinersquos Entrepreneur Conference Women of Power Summit and African American Film Festival National Market Development for Whorsquos Who Publishing
Tom Joyner HBCU Virtual Career Fairs Macyrsquos Music Festival The Arnoldrsquos Classic The Ohio State Fair
Ohio Minority Supplier Diversity Council Expo Juneteenth Ohio Festivals
City of Ohio-Mayors Small Business Conference 200Columbus Anniversary Campaign
Champions of Diversity Annual Luncheon and Career Fair Macyrsquos Music Festival
UTS served as the minority and diversity media and outreach coordinator for campaigns for construction projects They include the Columbus Hollywood Casino and the Greater Columbus Convention Center-Hilton
HERE IS A LIST OF SOME OF OUR 2015 EVENTS AND MEDIA SPONSORSHIP amp PARTNERSHIPS
Urban Trendsetters Virtual Career Fair Februaryndash Black History month March- Celebrating Women of Diversity AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU This series of career fairs will allow recruiters and job seekers to interact one on one from the comfort of office and home Each week is dedicated Logistics amp Warehouse Professional Healthcare and STEM
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19
JOIN US
The Urban Trendsetters List of 2015 Media Sponsorship is
GROWING NATIONALLY amp FAST
For More Information on advertising or sponsorship opportunities
Call Mykayla Bryant or Sharon S Gordon at 614-526-8876
Email mykaylaurbantrendsetterescom or Sha-
ronurbantrendsetterscom
All images are live and direct you to information about events
POWER NETWORKING DALLAS
June 2015 Dr George Fraser is Americarsquos 1 Networker and Founder of
Frasernet and The Power Networking Conference
Champions of Diversity is an annual l awards luncheion that cel-ebrates the corporations that take diversity series
Recognized in the categories of Leadership Supplier
Workforce Development Community Outreach
This event is in Columbus Ohio in September and NEW market launch in Atlanta GA in October
URBAN HANGOVER Fun with a SPLASH of
Business Join us in Puerto Rico for the
Urban Hangoverrsquos Annual Retreat
This year featuring Dr George Frasier Author
and Americarsquos 1 Networker Entertainment and More Over 1000 expected to
attend
MEDIA SPONSORSHIPS amp PARTNERSHIPS
This year
Hotlanta is the
place to be
Join us for the
1 Economic
Empowerment
Event of the
YEAR
The 2015 African American Male Wellness Walkndash August is African American Male Wellness Walk in Ohio 2015 represents expansion in Washington DC Atlanta and Detroit Join us as we walk for health Every Saturday in August Log onto website for dates times and locations
Honoring Excellence and Diversity in the Black Community
Urban Trendsetters is the proud National Market Development Partner for Whorsquos Who a Real Time Media Company
Contact us for upcoming book releases and sponsorships
Serving over 24 Markets
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20
PUBLIC RELATIONS
ldquoAll business is personal Make your friends before you
need themrdquo
-Bob Johnson
PR Tactics (Customized for Each Client) Media Relations Industry Analyst Relations Media Tours News Releases - Writing News Releases - Distribution (View Services and Rates) On-Site Event Support Contributed Article Development and Placement Speaker Placement Award Nominations Media Kits Biography Creation Client Media Training Crisis Management
Our Public Relations (PR) work is structured around a cohesive set of customized objectives strategies and tactics that will increase awareness and preference for your product or service
Our PR Services are often bundled with our Marketing Services andor Publishing Industry Services to provide the best val-ue for the client
Typical PR Objectives
Increase positive press coverage and stimulate awareness and demand through the development and implementation of a Public Relations (Media Relations) Plan Establish you or your organization as thought leaders in terms of key issues attributes or messages Create a media buzz a foundation that can potentially be built upon in subsequent months and years Generate media coverage that favorably positions your organization Increase customers and resulting revenues
Typical PR Strategies Outreach ndash Consider utilization of various types of media (print web radio etc) and the targeting of multiple marketscitiesstatescountries Expose Your Message ndash Spotlight your organizations differentiators to drive awareness and demand (Consistency Frequency and Clarity in messaging) Credibility ndash Highlight your organization in the various media to increase credibility with customers and allow your firm to stand out from the crowd
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
21
Other PR amp Media Services Include
Street Team Video Audio Production
Sponsorship amp Proposal Creation Event Fundraising
PUBLIC RELATIONS
We are proud of our partnerships with these and other media outlets
Distribute to over 500 Media Partners
Press Release Rates As Low As $99
Publishing Services - Book Marketing Services - Book Public Relations Services - Consulting to Book Publishers - Consulting to Authors
Marketing Services - Strategic Marketing - Web Site Design - e-Business Strategy - Online amp Print Advertising - Brochures Marketing Collateral - Presentation and Proposal Creation - Business and Marketing Plans
Writing Services - Feature Articles - Speech Writing - News Releases
WE GOT YOU COVERED
Speaking Services - Global Paid Speaking Engagements - Instructional Workshops
NO BUSINESS OR BUDGET TOO BIG OR TOO SMALL Urban Trendsetters creates packages based on the needs desires and budgets of our clients We meet you where you are and take you to the next level From logo to outreach wersquove got you covered
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22
UTS CITY VIEW
URBAN TRENDSETTERS INTRODUCES UTS CITYVIEW BILLBOARDS With the UTS CityView Billboards we are expanding our reach to thousands of people in communities all across the nation in small and large businesses in-cluding Fitness Centers Restaurants Salons amp Barber Shops Medical Offices and more Our network delivers HI-RES Ads to consumers everyday At the same time sharing ad revenue with the local communities that support the network of billboard systems We provide 100 targeted network marketing with Digital Signage UTS City View Billboards was designed to create a network of community access to information employment opportunities and to connect local communities while at the same time providing a information distribution network for the community Small Business Development is at work with our marketing model The community shares in profits by selling ads for each system Each business host receives a com-mission that goes back into their business for allowing us a place to host the billboards Locations hosting the system gets 5 of each ad sold within their estab-lishment and FREE Advertising on their location board as well as other partner host location boards We also offer sales positions and affiliate programs for people in the community looking for jobs or business opportunities Anyone can sell ads on the UTS CityView Boards and receive a portion of the sales UTS City View Billboards handles all the technical side of the Ad Servers including installation setup pro-ramming and ad management For more information visit UTS City View Online
ECONOMIC DEVELOPMENT amp CONNECTION FOR THE COMMUNITY
Low Cost Effective Advertising for Small
Businesses Income Producing Opportunity for Host Partners
Employment Affiliate Opportunities for Community
Special Features PSA for Community Announcements
Missing Persons Fundraising Opportunities for Non-Profits amp
MORE
SOCIAL TELEVISION
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23
E_COMMERCE SITES
MOBILE RESPONSIVE WEBSITE
Whatrsquos the best way to scare off your prospects
Having a stale static amateurish website
Your website is your online storefront and if you wonrsquot treat it seriously your prospects
wonrsquot take your business seriously From the time the visitor lands on your website you have only SECONDS before they decide to stay on your website and engage in your content or bounce and go finder another website You cannot afford to overlook the importance of
intelligent design with high quality content
IS YOUR WEBSITE RESPONSIVE Smartphones and tablets are revolutionizing internet browsingmdashand thatrsquos putting it lightly
Did you know that roughly 50 of online searches are conducted over a mobile device Furthermore that number is only increasing with each passing day
Donrsquot get left behind by this emerging trend With mobile-responsive web design you can make sure that you are available wherever and whenever your customers are in need of your
products and services A website classified as mobile responsive means that the website displays properly on all
devices viewing the website
MEMBERSHIP SITES CHAMBERS amp ORGAZINZATIONS
BASIC WEBSITE RATES START AS LOW AS $250 INVESTMENT
NIGHT CLUBS AND RESTAURANTS
AUTHORS SPEAKERS PROFESSIONALS PHOTOGRAPHERS MUSICIANS
CHURCHES
Website Features Include Web Hosting Custom Theme Design Social Media Links Social Media Optimization Blog Features Website Submission E-Commerce Membership Directories Private Messaging Member Login Member Profiles Invoicing System Online Pay More
Extra Features for communities Activity Streaming Member Login Member Profiles Forum System (if needed) Media uploads Free Paid member system ( Membership w PayPalreg ) if required Event System Messaging System Private Messages Friends Mass Messaging
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24
URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR
2015
ONLINE MARKETING SEO RESPONSIVE WEBSITE DESIGN PAY PER CLICK BLOG CONTENT CREATION LANDING PAGE CREATION AND DISTRIBUTION SOCIAL MEDIA CREATION amp MANAGEMENT SOCIAL OPTIMIZATION REPUTAITON MANAGEMENT
POSITION TO PROSPER Let us help you create a marketing strategy
for your business
MOBILE
MOBILE APPS WEBINAR DEVELOPMENT MOBILE TEXT CAMPAIGN DEVELOPMENT
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
25
ONLINE MARKETING SEO
ALL INLCLUSINVE PACKAGE BELOW $799 One Time Investment 1MONTH DURATION ndashAdditional ongoing monthly maintenance available $350 per month
YOUTUBE SETUP Facebook Profile Creation Design amp Optimization
YouTube Channel Creation and Optimization Facebook Profile Creation amp Optimization
Unique Email Account Creation (If Required) Banner Customization of Facebook Profile
YouTube Channel Design w Image Addition Resizing and Customizing
Banner Image Sourcing Editing Resizing and Customizing
Image Sourcing for Design Facebook Business Page Creation amp Optimization
Image Edition and Resizing Facebook Business Page Design w Image Sourcing Editing Resizing and Customizing
Image Cleaning and Finalizing Facebook Profile Information Population
YouTube Channel Profile Information and Population Social and Blog Account Setups
BLOGGER SETUP AND DESIGN Additional 5 Social Media Accounts Setup
Blogger Account Creation and Optimization Top 10 Social Sharing Accounts Setup
Blogger Theme Implementation (Design) 5 Press Release Accounts Setup
Google Plus Authorship Inclusion Primary Local Business Directories
TWITTER SETUP AND DESIGN Google Places ndash Creation and Optimization
Twitter Profile Creation and Optimization Bing Local ndash Creation and Optimization
Background Customization of Twitter Page Facebook Places ndash Creation and Optimization
Twitter Page Information Population Foursquare ndash Creation and Optimization
GOOGLE+ PROFILE CREATION DESIGN AND OPTIMIZATION Top 10 Business Directories Setup
Google+ Profile Creation and Optimization Top Niche or Geo Related Directory Account Creation and Optimization
Unique Email Account Creation (if required) Reporting and Auditing
Banner Customization of Google+ Business Page Internal Report Auditing and Analysis
Banner Image Sourcing Edition Resizing and Customization Work Reports
Google+ Business Page Creation and Optimization
Google+ Profile Information Population
OUR NEW Brand Establisher Package designed to secure and establish your brand on social media blogs and local directories ndash even before you decide to run aggressive online marketing campaigns
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 26
26
EMAIL MARKETING TOOLS
ldquoYou are the only one that can make a
difference What ever your dream
is Go For ITrdquo
-Earvin ldquo Magicrdquo Johnson
Video Email - The ability to send a personal video communication has never been easier All the robustness of a full-featured email account with the added value of communicating in video The next best thing to be-ing there live - YOU delivered to their inbox Our smart technology allows them to see you whether they are online or mobile
Video email marketingmdashThe same high impact you get from send-ing a personal video message multiplied As a fully qualified Email Service Provider (ESP) we make it as easy to send 100000 emails as it is to send 1 email You have total flexibility in design ranging from simple easy-to-design email by uploading graphics all the way to fully customizable HTML With great delivery rates and our handling the opt-in op-out compliance-related management we make email marketing a breeze
Social and mobile campaignsmdashWe make it easy to extend your marketing and communication into both social media like Facebook and Twitter and out to the world of mobile devices via a text message
Website and lead capture page hostingmdashMission number one in the world of effective internet marketing is lead capture or data capture We make it easy for you to set up and host your lead capture forms and pages right inside of officePRO No more need to use and manage multiple systems to get the job done We allow you to have as many different lists and cate-gories as you require to organize your contacts and target your communica-tion to them
Full CRM functionalitymdashAt the heart of our system is a very robust Contact Management System We have taken the most used and effective features of expensive and complicated CRM systems and placed it right at the center of your service We build a full contact record for every added or imported lead Every form of communication from email campaigns and even personal text messages are easily accessible from the contact record
Media StoragemdashIn a world where media (video audio and graphics) is becoming a more critical piece of communication it just makes sense to keep it all together in your communication system
AutorespondersmdashEveryone agrees that regular communications is the secret to building a great and meaningful relationship but they al-so agree that its often hard to fit regular communications in to a busy work schedule The answer Automated scheduled delivery Create your letters in advance and let the system send them out for you per the schedule of your design
Group Media Sharing - Working with a staff or a team We make it possible for you to share your content and media with others on your team maximizing the control and consistency of your brand in your organizations communications while minimizing the effort required to manage the process
Powerful reporting tracking and analytics - There was once a time (and there still is for many) where much of marketing and adver-tising was done in the blind You had no way of really knowing how ef-fective your message was or what people were reacting to until some-one actually called or visited you Those days are over for smart compa-nies Using a digital marketing system allows you to know hellipwell every-thing How many people received your communication opening your email click on a link watch a video etc has all been built in to every part of officePRO
Change and technology Most agree that there is much more in of-ficePRO than is needed especially at the low price point If not then we hope that we soon make you feel that way
ALL INCLUSIVE SYSTEM 5000 Contacts $50 per Month
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
27
APPS
We have apps now available in the following areas
Faith-based
Restaurant
Auto Dealer
Dr Dentist
Chiropractors
Fitness
Medical Pet Grooming
Schools
Personal
Bowling Alley
Insurance Agent
Musician
SalonsSpas
Associations
Musicians
Authors
Dance Studio
Attorney
Auto Mechanics
LoungeClubs
Realtors
Service Industry
RATES BEGIN AT $695
As a business owner you cannot escape the impact mobile has had on business communication Al-ready more than 50 of mobile internet searches are being done via a mobile device Your custom-ers have made the shift to smart devices and it has rapidly become their ldquogo tordquo place for information recommendations referrals and re-search for everything For many industries 2012 is the tipping point year their marketing has been forced to shift to mobile What is your mobile strategy How are you taking advantage of the un-stoppable shift in communication
There will be over 2 billion connected mobile
devices in 2015
Mobile Users are Less than 6ft away from their phones at all times
Push Notifications Send important messages about upcoming events special offers or news alerts directly to your customers mobile devices Set your notifications to send now or at a future date and time Location Based amp Geo Fence Send notifications to users at the point where they enter a certain geographic area (cross the fence) GPS Directions GPSQR Coupons Convenient Functionality Go Viral Event Listings Educate and Inform Fan Wall Social Media Integration One-Touch Calling and Emailing Video Integration Photo Gallery and Email Photo Mailing List Integrations We make it easy to integrate outside services Whether its Open Table for reservations an appointment-setting service for a salon robust forms using WooFoo or podcasts with SoundCloud we can integrate it with your app
African Americans are such a valuable market for advertisers Not only are 69
active online buyers theyre also very social They interact across platforms
share their thoughts search actively and are more receptive to online marketing
FEATURES INCLUDE BUT NOT LIMITED
For More Information About Our Apps Call Us or Download the 2015 UTS
ReFresh Guide
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 28
28
Coming July 2015
The BEE (Black Economic Empowerment) Directory
What is the BEE Business Directory
The BEE (Black Economic Empowerment) Business Directory is a com-munity resource for locating African Americans in business and to com-municate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE will launch in Central Ohio The BEE Business Directory will be published in print and online
The printed version will be available for distribution July 2015 Our goal is to register over 500 businesses by submission date May 1 2015 Join Us
ON DECK
Coming April 2015 Fit amp Trendy
Fit and Trendy Magazine is a quarterly health and wellness magazine Our mission is to create a Health and Wellness Movement throughout the urban communities we represent
Minorities with an emphasis on the African American culture are facing health risks at an alarming rate and developing illnesses that can be reversed through a shift of the mind-set and changing the daily routines one small step at a time And making the decision to live a healthy lifestyle
Fit amp Trendy Magazine along with the Fit ampTrendy Website will create a community of like-minded individuals all working for the same goalhellipto be healthy wealthy and wise
Join us on this Fitness Revolution Your Health is Your Wealth
ldquoBe encouraged Stay on your hustle You canrsquot fail until you quitrdquo -Russell Simmons
What would you do if you didnt care what anyone thinks The answer may astound YOU
Try it We DARE YOU
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 8
8
NEWS amp FEATURES
LOCAL NATIONAL GLOBAL POLITICS BUSINESS SPIRITUAL FAMILY TRENDS
EDUCATION YOUNG amp TRENDY SENIOR AUTO TRAVEL FOOD
EVENTS ARTS amp ENTERTAINMENT FAMILY TRENDS CULTURE DIVERSITY CAREERS
TECHNOLOGY REAL ESTATE CLASSIFIEDS COUPONS
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 9
9
PRINT 2015 EDITORIAL CALENDAR
Month Feature Close Date Distribution
February Special Black History and Anniversary Edition
Special Black History Career and Opportunity Guide And Virtual Career Fair UTS Atlanta GA Launch Valentine Gift Guide
11615 2515
March Special Women of Diversity Insertion
Special Black Enterprise Women of Power Summit InsertionmdashFt Lauderdale FL
21315 3515
April 2015 Spring Fashion amp Beauty Guide
Fit and Trendy Health and Wellness Insertion and Virtual Career Fair
31315 4215
May Motherrsquos Day Gift Guide
Special Whorsquos Who Black Atlanta Black Enterprise Entrepreneur Conference amp Atlanta on Tour Guide
41715 5115
June Fatherrsquos Day Gift Guide
Celebrate 2015 Graduates 2015 Juneteenth Special Insertion
51515 6415
July Expos amp Festival
Independence Day Celebration 61215 7115
August Back To School
The African American Male Walk Special Insertion 71715 73015
September Fall Fashion amp Beauty 2015
Special Champions of Diversity Ohio Insertion 81415 9315
October 2015 Diversity Inclusion
Special Champions of Diversity Atlanta Insertion 91115 10115
November Thanksgiving-Annual Gift Giving Guide 101615 102915
December Happy Holidays-Small Business Saturday Edition 111315 112415
ldquoI thank GOD for closed doorsrdquo
-Tyler Perry
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 10
10
PRINT RATES amp SIZES
12 Xrsquos
(25)
9 XrsquoS
(20)
6 XrsquoS
(15)
OPEN 3 XrsquoS
(10)
Full Page $2100 $2240 $2380 $2800 $2520
12 Page $1425 $1615 $1520 $1900 $1710
14 Page $750 $800 $850 $1000 $900
16 Page $525 $560 $595 $700 $630
18 Page $375 $400 $425 $500 $450
Business Card $100
COVERS 12 XrsquoS
(25)
6 xrsquos (15) 3 XrsquoS
(10)
OPEN 9 xrsquos
(20)
Center $3750 $4250 $4500 $5000 $4000
Back Cov-
er
$3000 $3400 $3600 $4000 $3200
Inside Co-
vers
$2625 $2925 $3150 $3500 $2800
Front
Cover
Banner
$900 $1020 $1080 $1200 $960
Calendar
Banner
$825 $935 $990 $1100 $880
BONUS
ALL Display ads include a hyperlink to your business website audio or
YouTube video or commercial that can be accessed
through our online edition
Purchase a quarter page and above and receive a FREE Custom E-Mail
Blast
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11
FULL PAGE- (H)1161x (W) 1011
HALF PAGE V - (H) 1161 x (W) 505
QUARTER PAGEmdashH- 594 (H) x 505 (W)
HALF PAGE-H- 594 (H) x 1011 (W)
QUARTER PAGE ndashV BANNER 289 (H) x 1011 (W)
ONE SIXTH PAGE -H- 271 (H) x (W) 5746
ONE EIGHTH PAGE 289 (H) x 505 (W)
ONE SIXTH PAGEmdashV 505 (H) x 2932(W)
Business Card 151 (H) x 2867 (W)
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 12
12
DISTRIBUTION CIRCULATION
Local Libraries Beauty and Barber Salons Beauty Supplies Book Stores City Offices State Offices County Offices Non-Profit Organizations
Restaurants and Venues Neighborhood Stores Drug Stores Professional Offices Chambers of Commerce Churches Media Outlets Corporate Offices
Spirit Stores amp Locations
Recreation Centers
High Schools
Colleges amp Universities
Small Businesses
UTS Events
Media Sponsored Events
ldquoSince Irsquove been in America I have always been intrigued by
this one phrase ldquoShersquos beautiful like the girl
next doorrdquo Irsquove always wondered whose
neighborhood they were talking aboutrdquo -Iman
We Go Where We Gather
We distribute 50000 Copies (OH and ATL) Email to 50000 Emails 52 Readers Per Copy 100rsquos Locations
We have a grass-roots approach to distribution From the first edition of Urban Trendsetters it has been our philosophy that we would meet are audience where they are Our first stops are our local beauty barber and nail salons and then our plac-es of worship Then we fill in the blanks For a complete list of distribution location visit our website We are always look-
ing for new places to distribute If you have a prime location please feel free to email us at infourbantrendsetterscom
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 13
13
WEBSITE
UTS Online Classifieds
The Urban Trendsetters allow our customers the op-portunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
Urban Trendsetters Online Advertising Sizes Top Banner $500 per month amp Bottom Banner $300 Size 468 pixels wide x 60 pixels height Box Ad $200 - 125 pixels x 125 pixels Coupon $250 - 400 pixels x 200 pixels
Online Business Directory Basic Business Listing FREE Name Address Phone Email 1 Photo logo and Website link Premium Listing $100 mo 6 mos Includes basic listing info plus Up to 4 photos Business logo w link to listing Supreme Listing $175 1 Year Includes Premium Listing info plus Up to 6 photos up to 2 min video and online business spotlight Prime Listing $250 1 Year
Includes Premium Listing info plus Business Listing in UTS Print version with online link to company website
Online Classifieds
All print classified ads receive FREE placement online One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
THE URBAN TRENDSETTERS ONLINE The Urban Trendsetters website offers our readers and followers news and information daily Readers can view read Urban Trendsetters in print as well as online with our new interactive version Interviews and articles come to life on the UTS website Urban Trendsetters Online offers many additional advertising marketing and promotional options including our UTS Online Edition With every display advertisement purchase in Urban Trendsetters we include a hyper-link to your webpage or social networking page of choice In addition to our online version UTS offers coupons classified ads business directory automobile directory health and wellness directory Job Search amp Opportunity feature and MORE
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 14
14
ONLINE FEATURES
CAREERS AND OPPORTUNITY
Online Opportunities amp Jobs Listing
Premium Opportunity Listing $50 - 2 wks $75 1 Mo Includes basic listing info plus Inclusion on UTS Career Jobs and Opportunity Blast sent 1x per week Prime Opportunity Listing $150 1 Mo Premium Listing plus Month in print and online
1Coupons are more influential than you know Studies show that coupons are second only to word-of-mouth when it come to influencing consumer purchasing decisions 2 Coupon marketing is one of the only measurable forms of marketing Most advertising and marketing is impossible to accurately measure But coupons can be easily tracked by redemption rate and redemption location giving you valuable insight into your consumer and justifying your marketing budget 3 Coupons get you in Advertised promotions are quickly forgotten but a coupon is carried by consumers in a purse or wallet to their store with your name and photo all over it 4 Coupons offer a one-to-one personal moment Unlike print ads radio TV and most other forms of advertising coupons offer a private distraction-free communication moment 5 Coupons reach affluent consumers $100000 annual income are roughly twice as likely to use coupons than people with lower incomes
EVENTS
Calendar of Events
Basic Calendar Listing FREE Event DescriptionDate Cost Location Contact Name Address Phone Email 1 Photo logo and Website link Premium Calendar Listing $50 Includes basic listing info plus Event flier posting on front events page Event listing and flier w link to listing on weekly UTS weekly TrendE-Blast for 1 month (4 Blasts)
Join Us for 90 Days of
Networking
Coupons Coupon 400 pixels x 200 pixels
Premium Listing $125 2 weeks Coupon posted on our Trendy Savings Page
Supreme Listing $200 2 weeks Coupon posted on Trendy Saving for download
and UTS Mobile Coupon distribution
Increase Sales with Coupons
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15
15
DIGITAL amp EMAIL MARKETING
UTS Trend E-Blast campaigns will increase your exposure and get your message read Increase your profits by using your existing customers and their email address-es Email your monthly newsletters and announcements to all of your customers in a few clicks Let them also for-ward to their friends and family and further your brand awareness Create video enhanced email campaigns that will further engage your clients and make them stop and pay attention to your message or commercial Plan-ning and strategy is essential to a successful marketing plan Great for sending Exclusive Coupon Offers New Product Offerings Sales and Dis-counts Pro-motions Special Event Announcements HolidaySeasonal Greeting Messages Birthday Offers Special Invitations Contest Offerings SEND TO OUR DATA BASEmdashUTS Trend E-Blasts are sent to over 25000 UTS email subscribers Weekly SEND TO YOUR DATA BASEmdash We also offer personalized blasts for your customer base DONrsquoT HAVE A DATA BASE- Let UTS help you Ask us about our digital platform programs and data base creation and retention programs featuring mobile texting and more today
TRENDE-BLASTmdash OVER 50000 EMAIL SUBSCRIBERS
Market and Advertise your Brand with UTS featuring your businessorganization in a Trend E-Blast Basic Blast (Client provides pre designed ldquoHot Cardrdquo or Flier) 1 Blast 1 Month $150 3-5 Blast 10 Discount $135 6-8 Blasts 15 Discount $12750 9-11 Blasts 20 Discount $120 12+ Blasts 25 Discount $11250 Custom Blasts Add- Onrsquosndash Include content 1 hy-perlink to location of your choice (website social site video) $75 Design Fee $50 Submission Form $25 Audio (Radio Commercial) $50 Video (Production Not Included) $50 Additional photos up to 6
UTS Newsletters- Be a UTS Newsletter Sponsor Urban Trendsetters distributes a weekly e-blast (TrendE-Blast) to announce each new printonline edition and current news amp events to over 25000 email subscribers 2xrsquos per month Sponsor Industry E-blasts Newsletter Blasts
Banner Sponsorship Top $100 Bottom $75 Side $50
MOBILE MARKETING
UTS Mobile Basic Mobile $50 Setup Fee and $50 per 1 Month (2) Notifications Add Video $150 per 1 Month (2) Notifications Basic Text includes 1 Message to UTS Mobile Contacts QR Code for print and marketing inclusion Use mobile messages to deliver all of your digital marketing for coupons updates newsletters and more GO MOBILE WITH COUPONS amp MORE According to Groupon almost half of the companyrsquos North American transactions are now driven by mobile devices which is up from 30 last summer We are excited about the launch of our new coupon sales and distribution service Coupons offer a complete ROI (Return On Investment) when it comes to advertising This is one campaign you will able to count to the penny what your clients purchased using your coupons from Urban Trendsetters
Young African-American men are among those likely to face a digital divide in urban cities but are also among the leading mo-bile device users in the country
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 16
16
TV
ldquoDitch the Dream and Become a Doer
My dreams did not come true I
worked really hard And I ended up building an empire out of my
Imaginationrdquo
-Shonda Rhimes
COMING SPRING 2015 Urban Trendsetters Un-Plugged
Filling the Void of Local Programming for African Americans
We have designed a show that brings our print publication to life UTS UnPlugged will launch in both the Columbus Dayton and Atlanta markets UTS TV will take our news magazine to a live and in living color television format Our community based programming will give viewers an up-close look at businesses organizations community leaders and more all from the comfort and convenience of their own home Our features include Local NationalGlobal News Lifestyle Arts amp Entertainment and Culture Business and Finance Health and Wellness
Business Spotlights amp MORE
Sponsors and participating businessorganization will have an opportunity to communicate information regarding ndash New Products ndash New Programs Initiative ndash New Promotions ndash Services ndash Contests
Dayton Columbus Atlanta
UTS Un-Plugged Guide to Reach Over Reaching Over 4 million households per week
Contact Urban Trendsetters for schedule and rates
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17
17
RADIO
ldquoIt is critical for us to tell our story from our perspective When the company is black owned you have Black decision makers a Black perspective and Black employeesrdquo
-Cathy Hughes
The NEW Urban Trendsetters Live Radio Show
Listen Live
Host Sharon S Gordon
Founder Urban Trendsetters LLC
Call in number 347-857-4490
Contact Urban Trendsetters for Spring broadcast schedule and rates
Broadcast Station Launch Spring 2014
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 18
18
MEDIA SPONSORSHIPS amp PARTNERSHIPS
The 10th Annual Black Enterpirse Women of Power Summit
Featuring Special Guest Judy Smith the inspiration behind the hit series ldquoSCANDALrdquo as well as a special tribute to actress Pam Grier Other speakser in-
clude Former Essence Editor Susan L Taylor and Motivational Speaker Lisa Nichols to name a few
Event Highlights Include
10th Annual Legacy Awards Gala Executive Leadership Sessions
Networking Workshops
Live Entertainment
UTS has become a major urban media sponsor for events throughout Ohio including those listed below and many others
Black Enterprise Magazinersquos Entrepreneur Conference Women of Power Summit and African American Film Festival National Market Development for Whorsquos Who Publishing
Tom Joyner HBCU Virtual Career Fairs Macyrsquos Music Festival The Arnoldrsquos Classic The Ohio State Fair
Ohio Minority Supplier Diversity Council Expo Juneteenth Ohio Festivals
City of Ohio-Mayors Small Business Conference 200Columbus Anniversary Campaign
Champions of Diversity Annual Luncheon and Career Fair Macyrsquos Music Festival
UTS served as the minority and diversity media and outreach coordinator for campaigns for construction projects They include the Columbus Hollywood Casino and the Greater Columbus Convention Center-Hilton
HERE IS A LIST OF SOME OF OUR 2015 EVENTS AND MEDIA SPONSORSHIP amp PARTNERSHIPS
Urban Trendsetters Virtual Career Fair Februaryndash Black History month March- Celebrating Women of Diversity AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU This series of career fairs will allow recruiters and job seekers to interact one on one from the comfort of office and home Each week is dedicated Logistics amp Warehouse Professional Healthcare and STEM
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19
19
JOIN US
The Urban Trendsetters List of 2015 Media Sponsorship is
GROWING NATIONALLY amp FAST
For More Information on advertising or sponsorship opportunities
Call Mykayla Bryant or Sharon S Gordon at 614-526-8876
Email mykaylaurbantrendsetterescom or Sha-
ronurbantrendsetterscom
All images are live and direct you to information about events
POWER NETWORKING DALLAS
June 2015 Dr George Fraser is Americarsquos 1 Networker and Founder of
Frasernet and The Power Networking Conference
Champions of Diversity is an annual l awards luncheion that cel-ebrates the corporations that take diversity series
Recognized in the categories of Leadership Supplier
Workforce Development Community Outreach
This event is in Columbus Ohio in September and NEW market launch in Atlanta GA in October
URBAN HANGOVER Fun with a SPLASH of
Business Join us in Puerto Rico for the
Urban Hangoverrsquos Annual Retreat
This year featuring Dr George Frasier Author
and Americarsquos 1 Networker Entertainment and More Over 1000 expected to
attend
MEDIA SPONSORSHIPS amp PARTNERSHIPS
This year
Hotlanta is the
place to be
Join us for the
1 Economic
Empowerment
Event of the
YEAR
The 2015 African American Male Wellness Walkndash August is African American Male Wellness Walk in Ohio 2015 represents expansion in Washington DC Atlanta and Detroit Join us as we walk for health Every Saturday in August Log onto website for dates times and locations
Honoring Excellence and Diversity in the Black Community
Urban Trendsetters is the proud National Market Development Partner for Whorsquos Who a Real Time Media Company
Contact us for upcoming book releases and sponsorships
Serving over 24 Markets
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 20
20
PUBLIC RELATIONS
ldquoAll business is personal Make your friends before you
need themrdquo
-Bob Johnson
PR Tactics (Customized for Each Client) Media Relations Industry Analyst Relations Media Tours News Releases - Writing News Releases - Distribution (View Services and Rates) On-Site Event Support Contributed Article Development and Placement Speaker Placement Award Nominations Media Kits Biography Creation Client Media Training Crisis Management
Our Public Relations (PR) work is structured around a cohesive set of customized objectives strategies and tactics that will increase awareness and preference for your product or service
Our PR Services are often bundled with our Marketing Services andor Publishing Industry Services to provide the best val-ue for the client
Typical PR Objectives
Increase positive press coverage and stimulate awareness and demand through the development and implementation of a Public Relations (Media Relations) Plan Establish you or your organization as thought leaders in terms of key issues attributes or messages Create a media buzz a foundation that can potentially be built upon in subsequent months and years Generate media coverage that favorably positions your organization Increase customers and resulting revenues
Typical PR Strategies Outreach ndash Consider utilization of various types of media (print web radio etc) and the targeting of multiple marketscitiesstatescountries Expose Your Message ndash Spotlight your organizations differentiators to drive awareness and demand (Consistency Frequency and Clarity in messaging) Credibility ndash Highlight your organization in the various media to increase credibility with customers and allow your firm to stand out from the crowd
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
21
Other PR amp Media Services Include
Street Team Video Audio Production
Sponsorship amp Proposal Creation Event Fundraising
PUBLIC RELATIONS
We are proud of our partnerships with these and other media outlets
Distribute to over 500 Media Partners
Press Release Rates As Low As $99
Publishing Services - Book Marketing Services - Book Public Relations Services - Consulting to Book Publishers - Consulting to Authors
Marketing Services - Strategic Marketing - Web Site Design - e-Business Strategy - Online amp Print Advertising - Brochures Marketing Collateral - Presentation and Proposal Creation - Business and Marketing Plans
Writing Services - Feature Articles - Speech Writing - News Releases
WE GOT YOU COVERED
Speaking Services - Global Paid Speaking Engagements - Instructional Workshops
NO BUSINESS OR BUDGET TOO BIG OR TOO SMALL Urban Trendsetters creates packages based on the needs desires and budgets of our clients We meet you where you are and take you to the next level From logo to outreach wersquove got you covered
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 22
22
UTS CITY VIEW
URBAN TRENDSETTERS INTRODUCES UTS CITYVIEW BILLBOARDS With the UTS CityView Billboards we are expanding our reach to thousands of people in communities all across the nation in small and large businesses in-cluding Fitness Centers Restaurants Salons amp Barber Shops Medical Offices and more Our network delivers HI-RES Ads to consumers everyday At the same time sharing ad revenue with the local communities that support the network of billboard systems We provide 100 targeted network marketing with Digital Signage UTS City View Billboards was designed to create a network of community access to information employment opportunities and to connect local communities while at the same time providing a information distribution network for the community Small Business Development is at work with our marketing model The community shares in profits by selling ads for each system Each business host receives a com-mission that goes back into their business for allowing us a place to host the billboards Locations hosting the system gets 5 of each ad sold within their estab-lishment and FREE Advertising on their location board as well as other partner host location boards We also offer sales positions and affiliate programs for people in the community looking for jobs or business opportunities Anyone can sell ads on the UTS CityView Boards and receive a portion of the sales UTS City View Billboards handles all the technical side of the Ad Servers including installation setup pro-ramming and ad management For more information visit UTS City View Online
ECONOMIC DEVELOPMENT amp CONNECTION FOR THE COMMUNITY
Low Cost Effective Advertising for Small
Businesses Income Producing Opportunity for Host Partners
Employment Affiliate Opportunities for Community
Special Features PSA for Community Announcements
Missing Persons Fundraising Opportunities for Non-Profits amp
MORE
SOCIAL TELEVISION
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
23
E_COMMERCE SITES
MOBILE RESPONSIVE WEBSITE
Whatrsquos the best way to scare off your prospects
Having a stale static amateurish website
Your website is your online storefront and if you wonrsquot treat it seriously your prospects
wonrsquot take your business seriously From the time the visitor lands on your website you have only SECONDS before they decide to stay on your website and engage in your content or bounce and go finder another website You cannot afford to overlook the importance of
intelligent design with high quality content
IS YOUR WEBSITE RESPONSIVE Smartphones and tablets are revolutionizing internet browsingmdashand thatrsquos putting it lightly
Did you know that roughly 50 of online searches are conducted over a mobile device Furthermore that number is only increasing with each passing day
Donrsquot get left behind by this emerging trend With mobile-responsive web design you can make sure that you are available wherever and whenever your customers are in need of your
products and services A website classified as mobile responsive means that the website displays properly on all
devices viewing the website
MEMBERSHIP SITES CHAMBERS amp ORGAZINZATIONS
BASIC WEBSITE RATES START AS LOW AS $250 INVESTMENT
NIGHT CLUBS AND RESTAURANTS
AUTHORS SPEAKERS PROFESSIONALS PHOTOGRAPHERS MUSICIANS
CHURCHES
Website Features Include Web Hosting Custom Theme Design Social Media Links Social Media Optimization Blog Features Website Submission E-Commerce Membership Directories Private Messaging Member Login Member Profiles Invoicing System Online Pay More
Extra Features for communities Activity Streaming Member Login Member Profiles Forum System (if needed) Media uploads Free Paid member system ( Membership w PayPalreg ) if required Event System Messaging System Private Messages Friends Mass Messaging
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 24
24
URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR
2015
ONLINE MARKETING SEO RESPONSIVE WEBSITE DESIGN PAY PER CLICK BLOG CONTENT CREATION LANDING PAGE CREATION AND DISTRIBUTION SOCIAL MEDIA CREATION amp MANAGEMENT SOCIAL OPTIMIZATION REPUTAITON MANAGEMENT
POSITION TO PROSPER Let us help you create a marketing strategy
for your business
MOBILE
MOBILE APPS WEBINAR DEVELOPMENT MOBILE TEXT CAMPAIGN DEVELOPMENT
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
25
ONLINE MARKETING SEO
ALL INLCLUSINVE PACKAGE BELOW $799 One Time Investment 1MONTH DURATION ndashAdditional ongoing monthly maintenance available $350 per month
YOUTUBE SETUP Facebook Profile Creation Design amp Optimization
YouTube Channel Creation and Optimization Facebook Profile Creation amp Optimization
Unique Email Account Creation (If Required) Banner Customization of Facebook Profile
YouTube Channel Design w Image Addition Resizing and Customizing
Banner Image Sourcing Editing Resizing and Customizing
Image Sourcing for Design Facebook Business Page Creation amp Optimization
Image Edition and Resizing Facebook Business Page Design w Image Sourcing Editing Resizing and Customizing
Image Cleaning and Finalizing Facebook Profile Information Population
YouTube Channel Profile Information and Population Social and Blog Account Setups
BLOGGER SETUP AND DESIGN Additional 5 Social Media Accounts Setup
Blogger Account Creation and Optimization Top 10 Social Sharing Accounts Setup
Blogger Theme Implementation (Design) 5 Press Release Accounts Setup
Google Plus Authorship Inclusion Primary Local Business Directories
TWITTER SETUP AND DESIGN Google Places ndash Creation and Optimization
Twitter Profile Creation and Optimization Bing Local ndash Creation and Optimization
Background Customization of Twitter Page Facebook Places ndash Creation and Optimization
Twitter Page Information Population Foursquare ndash Creation and Optimization
GOOGLE+ PROFILE CREATION DESIGN AND OPTIMIZATION Top 10 Business Directories Setup
Google+ Profile Creation and Optimization Top Niche or Geo Related Directory Account Creation and Optimization
Unique Email Account Creation (if required) Reporting and Auditing
Banner Customization of Google+ Business Page Internal Report Auditing and Analysis
Banner Image Sourcing Edition Resizing and Customization Work Reports
Google+ Business Page Creation and Optimization
Google+ Profile Information Population
OUR NEW Brand Establisher Package designed to secure and establish your brand on social media blogs and local directories ndash even before you decide to run aggressive online marketing campaigns
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 26
26
EMAIL MARKETING TOOLS
ldquoYou are the only one that can make a
difference What ever your dream
is Go For ITrdquo
-Earvin ldquo Magicrdquo Johnson
Video Email - The ability to send a personal video communication has never been easier All the robustness of a full-featured email account with the added value of communicating in video The next best thing to be-ing there live - YOU delivered to their inbox Our smart technology allows them to see you whether they are online or mobile
Video email marketingmdashThe same high impact you get from send-ing a personal video message multiplied As a fully qualified Email Service Provider (ESP) we make it as easy to send 100000 emails as it is to send 1 email You have total flexibility in design ranging from simple easy-to-design email by uploading graphics all the way to fully customizable HTML With great delivery rates and our handling the opt-in op-out compliance-related management we make email marketing a breeze
Social and mobile campaignsmdashWe make it easy to extend your marketing and communication into both social media like Facebook and Twitter and out to the world of mobile devices via a text message
Website and lead capture page hostingmdashMission number one in the world of effective internet marketing is lead capture or data capture We make it easy for you to set up and host your lead capture forms and pages right inside of officePRO No more need to use and manage multiple systems to get the job done We allow you to have as many different lists and cate-gories as you require to organize your contacts and target your communica-tion to them
Full CRM functionalitymdashAt the heart of our system is a very robust Contact Management System We have taken the most used and effective features of expensive and complicated CRM systems and placed it right at the center of your service We build a full contact record for every added or imported lead Every form of communication from email campaigns and even personal text messages are easily accessible from the contact record
Media StoragemdashIn a world where media (video audio and graphics) is becoming a more critical piece of communication it just makes sense to keep it all together in your communication system
AutorespondersmdashEveryone agrees that regular communications is the secret to building a great and meaningful relationship but they al-so agree that its often hard to fit regular communications in to a busy work schedule The answer Automated scheduled delivery Create your letters in advance and let the system send them out for you per the schedule of your design
Group Media Sharing - Working with a staff or a team We make it possible for you to share your content and media with others on your team maximizing the control and consistency of your brand in your organizations communications while minimizing the effort required to manage the process
Powerful reporting tracking and analytics - There was once a time (and there still is for many) where much of marketing and adver-tising was done in the blind You had no way of really knowing how ef-fective your message was or what people were reacting to until some-one actually called or visited you Those days are over for smart compa-nies Using a digital marketing system allows you to know hellipwell every-thing How many people received your communication opening your email click on a link watch a video etc has all been built in to every part of officePRO
Change and technology Most agree that there is much more in of-ficePRO than is needed especially at the low price point If not then we hope that we soon make you feel that way
ALL INCLUSIVE SYSTEM 5000 Contacts $50 per Month
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
27
APPS
We have apps now available in the following areas
Faith-based
Restaurant
Auto Dealer
Dr Dentist
Chiropractors
Fitness
Medical Pet Grooming
Schools
Personal
Bowling Alley
Insurance Agent
Musician
SalonsSpas
Associations
Musicians
Authors
Dance Studio
Attorney
Auto Mechanics
LoungeClubs
Realtors
Service Industry
RATES BEGIN AT $695
As a business owner you cannot escape the impact mobile has had on business communication Al-ready more than 50 of mobile internet searches are being done via a mobile device Your custom-ers have made the shift to smart devices and it has rapidly become their ldquogo tordquo place for information recommendations referrals and re-search for everything For many industries 2012 is the tipping point year their marketing has been forced to shift to mobile What is your mobile strategy How are you taking advantage of the un-stoppable shift in communication
There will be over 2 billion connected mobile
devices in 2015
Mobile Users are Less than 6ft away from their phones at all times
Push Notifications Send important messages about upcoming events special offers or news alerts directly to your customers mobile devices Set your notifications to send now or at a future date and time Location Based amp Geo Fence Send notifications to users at the point where they enter a certain geographic area (cross the fence) GPS Directions GPSQR Coupons Convenient Functionality Go Viral Event Listings Educate and Inform Fan Wall Social Media Integration One-Touch Calling and Emailing Video Integration Photo Gallery and Email Photo Mailing List Integrations We make it easy to integrate outside services Whether its Open Table for reservations an appointment-setting service for a salon robust forms using WooFoo or podcasts with SoundCloud we can integrate it with your app
African Americans are such a valuable market for advertisers Not only are 69
active online buyers theyre also very social They interact across platforms
share their thoughts search actively and are more receptive to online marketing
FEATURES INCLUDE BUT NOT LIMITED
For More Information About Our Apps Call Us or Download the 2015 UTS
ReFresh Guide
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 28
28
Coming July 2015
The BEE (Black Economic Empowerment) Directory
What is the BEE Business Directory
The BEE (Black Economic Empowerment) Business Directory is a com-munity resource for locating African Americans in business and to com-municate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE will launch in Central Ohio The BEE Business Directory will be published in print and online
The printed version will be available for distribution July 2015 Our goal is to register over 500 businesses by submission date May 1 2015 Join Us
ON DECK
Coming April 2015 Fit amp Trendy
Fit and Trendy Magazine is a quarterly health and wellness magazine Our mission is to create a Health and Wellness Movement throughout the urban communities we represent
Minorities with an emphasis on the African American culture are facing health risks at an alarming rate and developing illnesses that can be reversed through a shift of the mind-set and changing the daily routines one small step at a time And making the decision to live a healthy lifestyle
Fit amp Trendy Magazine along with the Fit ampTrendy Website will create a community of like-minded individuals all working for the same goalhellipto be healthy wealthy and wise
Join us on this Fitness Revolution Your Health is Your Wealth
ldquoBe encouraged Stay on your hustle You canrsquot fail until you quitrdquo -Russell Simmons
What would you do if you didnt care what anyone thinks The answer may astound YOU
Try it We DARE YOU
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 9
9
PRINT 2015 EDITORIAL CALENDAR
Month Feature Close Date Distribution
February Special Black History and Anniversary Edition
Special Black History Career and Opportunity Guide And Virtual Career Fair UTS Atlanta GA Launch Valentine Gift Guide
11615 2515
March Special Women of Diversity Insertion
Special Black Enterprise Women of Power Summit InsertionmdashFt Lauderdale FL
21315 3515
April 2015 Spring Fashion amp Beauty Guide
Fit and Trendy Health and Wellness Insertion and Virtual Career Fair
31315 4215
May Motherrsquos Day Gift Guide
Special Whorsquos Who Black Atlanta Black Enterprise Entrepreneur Conference amp Atlanta on Tour Guide
41715 5115
June Fatherrsquos Day Gift Guide
Celebrate 2015 Graduates 2015 Juneteenth Special Insertion
51515 6415
July Expos amp Festival
Independence Day Celebration 61215 7115
August Back To School
The African American Male Walk Special Insertion 71715 73015
September Fall Fashion amp Beauty 2015
Special Champions of Diversity Ohio Insertion 81415 9315
October 2015 Diversity Inclusion
Special Champions of Diversity Atlanta Insertion 91115 10115
November Thanksgiving-Annual Gift Giving Guide 101615 102915
December Happy Holidays-Small Business Saturday Edition 111315 112415
ldquoI thank GOD for closed doorsrdquo
-Tyler Perry
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 10
10
PRINT RATES amp SIZES
12 Xrsquos
(25)
9 XrsquoS
(20)
6 XrsquoS
(15)
OPEN 3 XrsquoS
(10)
Full Page $2100 $2240 $2380 $2800 $2520
12 Page $1425 $1615 $1520 $1900 $1710
14 Page $750 $800 $850 $1000 $900
16 Page $525 $560 $595 $700 $630
18 Page $375 $400 $425 $500 $450
Business Card $100
COVERS 12 XrsquoS
(25)
6 xrsquos (15) 3 XrsquoS
(10)
OPEN 9 xrsquos
(20)
Center $3750 $4250 $4500 $5000 $4000
Back Cov-
er
$3000 $3400 $3600 $4000 $3200
Inside Co-
vers
$2625 $2925 $3150 $3500 $2800
Front
Cover
Banner
$900 $1020 $1080 $1200 $960
Calendar
Banner
$825 $935 $990 $1100 $880
BONUS
ALL Display ads include a hyperlink to your business website audio or
YouTube video or commercial that can be accessed
through our online edition
Purchase a quarter page and above and receive a FREE Custom E-Mail
Blast
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11
FULL PAGE- (H)1161x (W) 1011
HALF PAGE V - (H) 1161 x (W) 505
QUARTER PAGEmdashH- 594 (H) x 505 (W)
HALF PAGE-H- 594 (H) x 1011 (W)
QUARTER PAGE ndashV BANNER 289 (H) x 1011 (W)
ONE SIXTH PAGE -H- 271 (H) x (W) 5746
ONE EIGHTH PAGE 289 (H) x 505 (W)
ONE SIXTH PAGEmdashV 505 (H) x 2932(W)
Business Card 151 (H) x 2867 (W)
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12
DISTRIBUTION CIRCULATION
Local Libraries Beauty and Barber Salons Beauty Supplies Book Stores City Offices State Offices County Offices Non-Profit Organizations
Restaurants and Venues Neighborhood Stores Drug Stores Professional Offices Chambers of Commerce Churches Media Outlets Corporate Offices
Spirit Stores amp Locations
Recreation Centers
High Schools
Colleges amp Universities
Small Businesses
UTS Events
Media Sponsored Events
ldquoSince Irsquove been in America I have always been intrigued by
this one phrase ldquoShersquos beautiful like the girl
next doorrdquo Irsquove always wondered whose
neighborhood they were talking aboutrdquo -Iman
We Go Where We Gather
We distribute 50000 Copies (OH and ATL) Email to 50000 Emails 52 Readers Per Copy 100rsquos Locations
We have a grass-roots approach to distribution From the first edition of Urban Trendsetters it has been our philosophy that we would meet are audience where they are Our first stops are our local beauty barber and nail salons and then our plac-es of worship Then we fill in the blanks For a complete list of distribution location visit our website We are always look-
ing for new places to distribute If you have a prime location please feel free to email us at infourbantrendsetterscom
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13
WEBSITE
UTS Online Classifieds
The Urban Trendsetters allow our customers the op-portunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
Urban Trendsetters Online Advertising Sizes Top Banner $500 per month amp Bottom Banner $300 Size 468 pixels wide x 60 pixels height Box Ad $200 - 125 pixels x 125 pixels Coupon $250 - 400 pixels x 200 pixels
Online Business Directory Basic Business Listing FREE Name Address Phone Email 1 Photo logo and Website link Premium Listing $100 mo 6 mos Includes basic listing info plus Up to 4 photos Business logo w link to listing Supreme Listing $175 1 Year Includes Premium Listing info plus Up to 6 photos up to 2 min video and online business spotlight Prime Listing $250 1 Year
Includes Premium Listing info plus Business Listing in UTS Print version with online link to company website
Online Classifieds
All print classified ads receive FREE placement online One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
THE URBAN TRENDSETTERS ONLINE The Urban Trendsetters website offers our readers and followers news and information daily Readers can view read Urban Trendsetters in print as well as online with our new interactive version Interviews and articles come to life on the UTS website Urban Trendsetters Online offers many additional advertising marketing and promotional options including our UTS Online Edition With every display advertisement purchase in Urban Trendsetters we include a hyper-link to your webpage or social networking page of choice In addition to our online version UTS offers coupons classified ads business directory automobile directory health and wellness directory Job Search amp Opportunity feature and MORE
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14
ONLINE FEATURES
CAREERS AND OPPORTUNITY
Online Opportunities amp Jobs Listing
Premium Opportunity Listing $50 - 2 wks $75 1 Mo Includes basic listing info plus Inclusion on UTS Career Jobs and Opportunity Blast sent 1x per week Prime Opportunity Listing $150 1 Mo Premium Listing plus Month in print and online
1Coupons are more influential than you know Studies show that coupons are second only to word-of-mouth when it come to influencing consumer purchasing decisions 2 Coupon marketing is one of the only measurable forms of marketing Most advertising and marketing is impossible to accurately measure But coupons can be easily tracked by redemption rate and redemption location giving you valuable insight into your consumer and justifying your marketing budget 3 Coupons get you in Advertised promotions are quickly forgotten but a coupon is carried by consumers in a purse or wallet to their store with your name and photo all over it 4 Coupons offer a one-to-one personal moment Unlike print ads radio TV and most other forms of advertising coupons offer a private distraction-free communication moment 5 Coupons reach affluent consumers $100000 annual income are roughly twice as likely to use coupons than people with lower incomes
EVENTS
Calendar of Events
Basic Calendar Listing FREE Event DescriptionDate Cost Location Contact Name Address Phone Email 1 Photo logo and Website link Premium Calendar Listing $50 Includes basic listing info plus Event flier posting on front events page Event listing and flier w link to listing on weekly UTS weekly TrendE-Blast for 1 month (4 Blasts)
Join Us for 90 Days of
Networking
Coupons Coupon 400 pixels x 200 pixels
Premium Listing $125 2 weeks Coupon posted on our Trendy Savings Page
Supreme Listing $200 2 weeks Coupon posted on Trendy Saving for download
and UTS Mobile Coupon distribution
Increase Sales with Coupons
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15
DIGITAL amp EMAIL MARKETING
UTS Trend E-Blast campaigns will increase your exposure and get your message read Increase your profits by using your existing customers and their email address-es Email your monthly newsletters and announcements to all of your customers in a few clicks Let them also for-ward to their friends and family and further your brand awareness Create video enhanced email campaigns that will further engage your clients and make them stop and pay attention to your message or commercial Plan-ning and strategy is essential to a successful marketing plan Great for sending Exclusive Coupon Offers New Product Offerings Sales and Dis-counts Pro-motions Special Event Announcements HolidaySeasonal Greeting Messages Birthday Offers Special Invitations Contest Offerings SEND TO OUR DATA BASEmdashUTS Trend E-Blasts are sent to over 25000 UTS email subscribers Weekly SEND TO YOUR DATA BASEmdash We also offer personalized blasts for your customer base DONrsquoT HAVE A DATA BASE- Let UTS help you Ask us about our digital platform programs and data base creation and retention programs featuring mobile texting and more today
TRENDE-BLASTmdash OVER 50000 EMAIL SUBSCRIBERS
Market and Advertise your Brand with UTS featuring your businessorganization in a Trend E-Blast Basic Blast (Client provides pre designed ldquoHot Cardrdquo or Flier) 1 Blast 1 Month $150 3-5 Blast 10 Discount $135 6-8 Blasts 15 Discount $12750 9-11 Blasts 20 Discount $120 12+ Blasts 25 Discount $11250 Custom Blasts Add- Onrsquosndash Include content 1 hy-perlink to location of your choice (website social site video) $75 Design Fee $50 Submission Form $25 Audio (Radio Commercial) $50 Video (Production Not Included) $50 Additional photos up to 6
UTS Newsletters- Be a UTS Newsletter Sponsor Urban Trendsetters distributes a weekly e-blast (TrendE-Blast) to announce each new printonline edition and current news amp events to over 25000 email subscribers 2xrsquos per month Sponsor Industry E-blasts Newsletter Blasts
Banner Sponsorship Top $100 Bottom $75 Side $50
MOBILE MARKETING
UTS Mobile Basic Mobile $50 Setup Fee and $50 per 1 Month (2) Notifications Add Video $150 per 1 Month (2) Notifications Basic Text includes 1 Message to UTS Mobile Contacts QR Code for print and marketing inclusion Use mobile messages to deliver all of your digital marketing for coupons updates newsletters and more GO MOBILE WITH COUPONS amp MORE According to Groupon almost half of the companyrsquos North American transactions are now driven by mobile devices which is up from 30 last summer We are excited about the launch of our new coupon sales and distribution service Coupons offer a complete ROI (Return On Investment) when it comes to advertising This is one campaign you will able to count to the penny what your clients purchased using your coupons from Urban Trendsetters
Young African-American men are among those likely to face a digital divide in urban cities but are also among the leading mo-bile device users in the country
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16
TV
ldquoDitch the Dream and Become a Doer
My dreams did not come true I
worked really hard And I ended up building an empire out of my
Imaginationrdquo
-Shonda Rhimes
COMING SPRING 2015 Urban Trendsetters Un-Plugged
Filling the Void of Local Programming for African Americans
We have designed a show that brings our print publication to life UTS UnPlugged will launch in both the Columbus Dayton and Atlanta markets UTS TV will take our news magazine to a live and in living color television format Our community based programming will give viewers an up-close look at businesses organizations community leaders and more all from the comfort and convenience of their own home Our features include Local NationalGlobal News Lifestyle Arts amp Entertainment and Culture Business and Finance Health and Wellness
Business Spotlights amp MORE
Sponsors and participating businessorganization will have an opportunity to communicate information regarding ndash New Products ndash New Programs Initiative ndash New Promotions ndash Services ndash Contests
Dayton Columbus Atlanta
UTS Un-Plugged Guide to Reach Over Reaching Over 4 million households per week
Contact Urban Trendsetters for schedule and rates
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17
RADIO
ldquoIt is critical for us to tell our story from our perspective When the company is black owned you have Black decision makers a Black perspective and Black employeesrdquo
-Cathy Hughes
The NEW Urban Trendsetters Live Radio Show
Listen Live
Host Sharon S Gordon
Founder Urban Trendsetters LLC
Call in number 347-857-4490
Contact Urban Trendsetters for Spring broadcast schedule and rates
Broadcast Station Launch Spring 2014
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18
MEDIA SPONSORSHIPS amp PARTNERSHIPS
The 10th Annual Black Enterpirse Women of Power Summit
Featuring Special Guest Judy Smith the inspiration behind the hit series ldquoSCANDALrdquo as well as a special tribute to actress Pam Grier Other speakser in-
clude Former Essence Editor Susan L Taylor and Motivational Speaker Lisa Nichols to name a few
Event Highlights Include
10th Annual Legacy Awards Gala Executive Leadership Sessions
Networking Workshops
Live Entertainment
UTS has become a major urban media sponsor for events throughout Ohio including those listed below and many others
Black Enterprise Magazinersquos Entrepreneur Conference Women of Power Summit and African American Film Festival National Market Development for Whorsquos Who Publishing
Tom Joyner HBCU Virtual Career Fairs Macyrsquos Music Festival The Arnoldrsquos Classic The Ohio State Fair
Ohio Minority Supplier Diversity Council Expo Juneteenth Ohio Festivals
City of Ohio-Mayors Small Business Conference 200Columbus Anniversary Campaign
Champions of Diversity Annual Luncheon and Career Fair Macyrsquos Music Festival
UTS served as the minority and diversity media and outreach coordinator for campaigns for construction projects They include the Columbus Hollywood Casino and the Greater Columbus Convention Center-Hilton
HERE IS A LIST OF SOME OF OUR 2015 EVENTS AND MEDIA SPONSORSHIP amp PARTNERSHIPS
Urban Trendsetters Virtual Career Fair Februaryndash Black History month March- Celebrating Women of Diversity AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU This series of career fairs will allow recruiters and job seekers to interact one on one from the comfort of office and home Each week is dedicated Logistics amp Warehouse Professional Healthcare and STEM
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19
JOIN US
The Urban Trendsetters List of 2015 Media Sponsorship is
GROWING NATIONALLY amp FAST
For More Information on advertising or sponsorship opportunities
Call Mykayla Bryant or Sharon S Gordon at 614-526-8876
Email mykaylaurbantrendsetterescom or Sha-
ronurbantrendsetterscom
All images are live and direct you to information about events
POWER NETWORKING DALLAS
June 2015 Dr George Fraser is Americarsquos 1 Networker and Founder of
Frasernet and The Power Networking Conference
Champions of Diversity is an annual l awards luncheion that cel-ebrates the corporations that take diversity series
Recognized in the categories of Leadership Supplier
Workforce Development Community Outreach
This event is in Columbus Ohio in September and NEW market launch in Atlanta GA in October
URBAN HANGOVER Fun with a SPLASH of
Business Join us in Puerto Rico for the
Urban Hangoverrsquos Annual Retreat
This year featuring Dr George Frasier Author
and Americarsquos 1 Networker Entertainment and More Over 1000 expected to
attend
MEDIA SPONSORSHIPS amp PARTNERSHIPS
This year
Hotlanta is the
place to be
Join us for the
1 Economic
Empowerment
Event of the
YEAR
The 2015 African American Male Wellness Walkndash August is African American Male Wellness Walk in Ohio 2015 represents expansion in Washington DC Atlanta and Detroit Join us as we walk for health Every Saturday in August Log onto website for dates times and locations
Honoring Excellence and Diversity in the Black Community
Urban Trendsetters is the proud National Market Development Partner for Whorsquos Who a Real Time Media Company
Contact us for upcoming book releases and sponsorships
Serving over 24 Markets
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20
PUBLIC RELATIONS
ldquoAll business is personal Make your friends before you
need themrdquo
-Bob Johnson
PR Tactics (Customized for Each Client) Media Relations Industry Analyst Relations Media Tours News Releases - Writing News Releases - Distribution (View Services and Rates) On-Site Event Support Contributed Article Development and Placement Speaker Placement Award Nominations Media Kits Biography Creation Client Media Training Crisis Management
Our Public Relations (PR) work is structured around a cohesive set of customized objectives strategies and tactics that will increase awareness and preference for your product or service
Our PR Services are often bundled with our Marketing Services andor Publishing Industry Services to provide the best val-ue for the client
Typical PR Objectives
Increase positive press coverage and stimulate awareness and demand through the development and implementation of a Public Relations (Media Relations) Plan Establish you or your organization as thought leaders in terms of key issues attributes or messages Create a media buzz a foundation that can potentially be built upon in subsequent months and years Generate media coverage that favorably positions your organization Increase customers and resulting revenues
Typical PR Strategies Outreach ndash Consider utilization of various types of media (print web radio etc) and the targeting of multiple marketscitiesstatescountries Expose Your Message ndash Spotlight your organizations differentiators to drive awareness and demand (Consistency Frequency and Clarity in messaging) Credibility ndash Highlight your organization in the various media to increase credibility with customers and allow your firm to stand out from the crowd
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
21
Other PR amp Media Services Include
Street Team Video Audio Production
Sponsorship amp Proposal Creation Event Fundraising
PUBLIC RELATIONS
We are proud of our partnerships with these and other media outlets
Distribute to over 500 Media Partners
Press Release Rates As Low As $99
Publishing Services - Book Marketing Services - Book Public Relations Services - Consulting to Book Publishers - Consulting to Authors
Marketing Services - Strategic Marketing - Web Site Design - e-Business Strategy - Online amp Print Advertising - Brochures Marketing Collateral - Presentation and Proposal Creation - Business and Marketing Plans
Writing Services - Feature Articles - Speech Writing - News Releases
WE GOT YOU COVERED
Speaking Services - Global Paid Speaking Engagements - Instructional Workshops
NO BUSINESS OR BUDGET TOO BIG OR TOO SMALL Urban Trendsetters creates packages based on the needs desires and budgets of our clients We meet you where you are and take you to the next level From logo to outreach wersquove got you covered
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22
UTS CITY VIEW
URBAN TRENDSETTERS INTRODUCES UTS CITYVIEW BILLBOARDS With the UTS CityView Billboards we are expanding our reach to thousands of people in communities all across the nation in small and large businesses in-cluding Fitness Centers Restaurants Salons amp Barber Shops Medical Offices and more Our network delivers HI-RES Ads to consumers everyday At the same time sharing ad revenue with the local communities that support the network of billboard systems We provide 100 targeted network marketing with Digital Signage UTS City View Billboards was designed to create a network of community access to information employment opportunities and to connect local communities while at the same time providing a information distribution network for the community Small Business Development is at work with our marketing model The community shares in profits by selling ads for each system Each business host receives a com-mission that goes back into their business for allowing us a place to host the billboards Locations hosting the system gets 5 of each ad sold within their estab-lishment and FREE Advertising on their location board as well as other partner host location boards We also offer sales positions and affiliate programs for people in the community looking for jobs or business opportunities Anyone can sell ads on the UTS CityView Boards and receive a portion of the sales UTS City View Billboards handles all the technical side of the Ad Servers including installation setup pro-ramming and ad management For more information visit UTS City View Online
ECONOMIC DEVELOPMENT amp CONNECTION FOR THE COMMUNITY
Low Cost Effective Advertising for Small
Businesses Income Producing Opportunity for Host Partners
Employment Affiliate Opportunities for Community
Special Features PSA for Community Announcements
Missing Persons Fundraising Opportunities for Non-Profits amp
MORE
SOCIAL TELEVISION
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23
E_COMMERCE SITES
MOBILE RESPONSIVE WEBSITE
Whatrsquos the best way to scare off your prospects
Having a stale static amateurish website
Your website is your online storefront and if you wonrsquot treat it seriously your prospects
wonrsquot take your business seriously From the time the visitor lands on your website you have only SECONDS before they decide to stay on your website and engage in your content or bounce and go finder another website You cannot afford to overlook the importance of
intelligent design with high quality content
IS YOUR WEBSITE RESPONSIVE Smartphones and tablets are revolutionizing internet browsingmdashand thatrsquos putting it lightly
Did you know that roughly 50 of online searches are conducted over a mobile device Furthermore that number is only increasing with each passing day
Donrsquot get left behind by this emerging trend With mobile-responsive web design you can make sure that you are available wherever and whenever your customers are in need of your
products and services A website classified as mobile responsive means that the website displays properly on all
devices viewing the website
MEMBERSHIP SITES CHAMBERS amp ORGAZINZATIONS
BASIC WEBSITE RATES START AS LOW AS $250 INVESTMENT
NIGHT CLUBS AND RESTAURANTS
AUTHORS SPEAKERS PROFESSIONALS PHOTOGRAPHERS MUSICIANS
CHURCHES
Website Features Include Web Hosting Custom Theme Design Social Media Links Social Media Optimization Blog Features Website Submission E-Commerce Membership Directories Private Messaging Member Login Member Profiles Invoicing System Online Pay More
Extra Features for communities Activity Streaming Member Login Member Profiles Forum System (if needed) Media uploads Free Paid member system ( Membership w PayPalreg ) if required Event System Messaging System Private Messages Friends Mass Messaging
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24
URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR
2015
ONLINE MARKETING SEO RESPONSIVE WEBSITE DESIGN PAY PER CLICK BLOG CONTENT CREATION LANDING PAGE CREATION AND DISTRIBUTION SOCIAL MEDIA CREATION amp MANAGEMENT SOCIAL OPTIMIZATION REPUTAITON MANAGEMENT
POSITION TO PROSPER Let us help you create a marketing strategy
for your business
MOBILE
MOBILE APPS WEBINAR DEVELOPMENT MOBILE TEXT CAMPAIGN DEVELOPMENT
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
25
ONLINE MARKETING SEO
ALL INLCLUSINVE PACKAGE BELOW $799 One Time Investment 1MONTH DURATION ndashAdditional ongoing monthly maintenance available $350 per month
YOUTUBE SETUP Facebook Profile Creation Design amp Optimization
YouTube Channel Creation and Optimization Facebook Profile Creation amp Optimization
Unique Email Account Creation (If Required) Banner Customization of Facebook Profile
YouTube Channel Design w Image Addition Resizing and Customizing
Banner Image Sourcing Editing Resizing and Customizing
Image Sourcing for Design Facebook Business Page Creation amp Optimization
Image Edition and Resizing Facebook Business Page Design w Image Sourcing Editing Resizing and Customizing
Image Cleaning and Finalizing Facebook Profile Information Population
YouTube Channel Profile Information and Population Social and Blog Account Setups
BLOGGER SETUP AND DESIGN Additional 5 Social Media Accounts Setup
Blogger Account Creation and Optimization Top 10 Social Sharing Accounts Setup
Blogger Theme Implementation (Design) 5 Press Release Accounts Setup
Google Plus Authorship Inclusion Primary Local Business Directories
TWITTER SETUP AND DESIGN Google Places ndash Creation and Optimization
Twitter Profile Creation and Optimization Bing Local ndash Creation and Optimization
Background Customization of Twitter Page Facebook Places ndash Creation and Optimization
Twitter Page Information Population Foursquare ndash Creation and Optimization
GOOGLE+ PROFILE CREATION DESIGN AND OPTIMIZATION Top 10 Business Directories Setup
Google+ Profile Creation and Optimization Top Niche or Geo Related Directory Account Creation and Optimization
Unique Email Account Creation (if required) Reporting and Auditing
Banner Customization of Google+ Business Page Internal Report Auditing and Analysis
Banner Image Sourcing Edition Resizing and Customization Work Reports
Google+ Business Page Creation and Optimization
Google+ Profile Information Population
OUR NEW Brand Establisher Package designed to secure and establish your brand on social media blogs and local directories ndash even before you decide to run aggressive online marketing campaigns
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 26
26
EMAIL MARKETING TOOLS
ldquoYou are the only one that can make a
difference What ever your dream
is Go For ITrdquo
-Earvin ldquo Magicrdquo Johnson
Video Email - The ability to send a personal video communication has never been easier All the robustness of a full-featured email account with the added value of communicating in video The next best thing to be-ing there live - YOU delivered to their inbox Our smart technology allows them to see you whether they are online or mobile
Video email marketingmdashThe same high impact you get from send-ing a personal video message multiplied As a fully qualified Email Service Provider (ESP) we make it as easy to send 100000 emails as it is to send 1 email You have total flexibility in design ranging from simple easy-to-design email by uploading graphics all the way to fully customizable HTML With great delivery rates and our handling the opt-in op-out compliance-related management we make email marketing a breeze
Social and mobile campaignsmdashWe make it easy to extend your marketing and communication into both social media like Facebook and Twitter and out to the world of mobile devices via a text message
Website and lead capture page hostingmdashMission number one in the world of effective internet marketing is lead capture or data capture We make it easy for you to set up and host your lead capture forms and pages right inside of officePRO No more need to use and manage multiple systems to get the job done We allow you to have as many different lists and cate-gories as you require to organize your contacts and target your communica-tion to them
Full CRM functionalitymdashAt the heart of our system is a very robust Contact Management System We have taken the most used and effective features of expensive and complicated CRM systems and placed it right at the center of your service We build a full contact record for every added or imported lead Every form of communication from email campaigns and even personal text messages are easily accessible from the contact record
Media StoragemdashIn a world where media (video audio and graphics) is becoming a more critical piece of communication it just makes sense to keep it all together in your communication system
AutorespondersmdashEveryone agrees that regular communications is the secret to building a great and meaningful relationship but they al-so agree that its often hard to fit regular communications in to a busy work schedule The answer Automated scheduled delivery Create your letters in advance and let the system send them out for you per the schedule of your design
Group Media Sharing - Working with a staff or a team We make it possible for you to share your content and media with others on your team maximizing the control and consistency of your brand in your organizations communications while minimizing the effort required to manage the process
Powerful reporting tracking and analytics - There was once a time (and there still is for many) where much of marketing and adver-tising was done in the blind You had no way of really knowing how ef-fective your message was or what people were reacting to until some-one actually called or visited you Those days are over for smart compa-nies Using a digital marketing system allows you to know hellipwell every-thing How many people received your communication opening your email click on a link watch a video etc has all been built in to every part of officePRO
Change and technology Most agree that there is much more in of-ficePRO than is needed especially at the low price point If not then we hope that we soon make you feel that way
ALL INCLUSIVE SYSTEM 5000 Contacts $50 per Month
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
27
APPS
We have apps now available in the following areas
Faith-based
Restaurant
Auto Dealer
Dr Dentist
Chiropractors
Fitness
Medical Pet Grooming
Schools
Personal
Bowling Alley
Insurance Agent
Musician
SalonsSpas
Associations
Musicians
Authors
Dance Studio
Attorney
Auto Mechanics
LoungeClubs
Realtors
Service Industry
RATES BEGIN AT $695
As a business owner you cannot escape the impact mobile has had on business communication Al-ready more than 50 of mobile internet searches are being done via a mobile device Your custom-ers have made the shift to smart devices and it has rapidly become their ldquogo tordquo place for information recommendations referrals and re-search for everything For many industries 2012 is the tipping point year their marketing has been forced to shift to mobile What is your mobile strategy How are you taking advantage of the un-stoppable shift in communication
There will be over 2 billion connected mobile
devices in 2015
Mobile Users are Less than 6ft away from their phones at all times
Push Notifications Send important messages about upcoming events special offers or news alerts directly to your customers mobile devices Set your notifications to send now or at a future date and time Location Based amp Geo Fence Send notifications to users at the point where they enter a certain geographic area (cross the fence) GPS Directions GPSQR Coupons Convenient Functionality Go Viral Event Listings Educate and Inform Fan Wall Social Media Integration One-Touch Calling and Emailing Video Integration Photo Gallery and Email Photo Mailing List Integrations We make it easy to integrate outside services Whether its Open Table for reservations an appointment-setting service for a salon robust forms using WooFoo or podcasts with SoundCloud we can integrate it with your app
African Americans are such a valuable market for advertisers Not only are 69
active online buyers theyre also very social They interact across platforms
share their thoughts search actively and are more receptive to online marketing
FEATURES INCLUDE BUT NOT LIMITED
For More Information About Our Apps Call Us or Download the 2015 UTS
ReFresh Guide
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 28
28
Coming July 2015
The BEE (Black Economic Empowerment) Directory
What is the BEE Business Directory
The BEE (Black Economic Empowerment) Business Directory is a com-munity resource for locating African Americans in business and to com-municate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE will launch in Central Ohio The BEE Business Directory will be published in print and online
The printed version will be available for distribution July 2015 Our goal is to register over 500 businesses by submission date May 1 2015 Join Us
ON DECK
Coming April 2015 Fit amp Trendy
Fit and Trendy Magazine is a quarterly health and wellness magazine Our mission is to create a Health and Wellness Movement throughout the urban communities we represent
Minorities with an emphasis on the African American culture are facing health risks at an alarming rate and developing illnesses that can be reversed through a shift of the mind-set and changing the daily routines one small step at a time And making the decision to live a healthy lifestyle
Fit amp Trendy Magazine along with the Fit ampTrendy Website will create a community of like-minded individuals all working for the same goalhellipto be healthy wealthy and wise
Join us on this Fitness Revolution Your Health is Your Wealth
ldquoBe encouraged Stay on your hustle You canrsquot fail until you quitrdquo -Russell Simmons
What would you do if you didnt care what anyone thinks The answer may astound YOU
Try it We DARE YOU
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 10
10
PRINT RATES amp SIZES
12 Xrsquos
(25)
9 XrsquoS
(20)
6 XrsquoS
(15)
OPEN 3 XrsquoS
(10)
Full Page $2100 $2240 $2380 $2800 $2520
12 Page $1425 $1615 $1520 $1900 $1710
14 Page $750 $800 $850 $1000 $900
16 Page $525 $560 $595 $700 $630
18 Page $375 $400 $425 $500 $450
Business Card $100
COVERS 12 XrsquoS
(25)
6 xrsquos (15) 3 XrsquoS
(10)
OPEN 9 xrsquos
(20)
Center $3750 $4250 $4500 $5000 $4000
Back Cov-
er
$3000 $3400 $3600 $4000 $3200
Inside Co-
vers
$2625 $2925 $3150 $3500 $2800
Front
Cover
Banner
$900 $1020 $1080 $1200 $960
Calendar
Banner
$825 $935 $990 $1100 $880
BONUS
ALL Display ads include a hyperlink to your business website audio or
YouTube video or commercial that can be accessed
through our online edition
Purchase a quarter page and above and receive a FREE Custom E-Mail
Blast
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 11
11
FULL PAGE- (H)1161x (W) 1011
HALF PAGE V - (H) 1161 x (W) 505
QUARTER PAGEmdashH- 594 (H) x 505 (W)
HALF PAGE-H- 594 (H) x 1011 (W)
QUARTER PAGE ndashV BANNER 289 (H) x 1011 (W)
ONE SIXTH PAGE -H- 271 (H) x (W) 5746
ONE EIGHTH PAGE 289 (H) x 505 (W)
ONE SIXTH PAGEmdashV 505 (H) x 2932(W)
Business Card 151 (H) x 2867 (W)
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 12
12
DISTRIBUTION CIRCULATION
Local Libraries Beauty and Barber Salons Beauty Supplies Book Stores City Offices State Offices County Offices Non-Profit Organizations
Restaurants and Venues Neighborhood Stores Drug Stores Professional Offices Chambers of Commerce Churches Media Outlets Corporate Offices
Spirit Stores amp Locations
Recreation Centers
High Schools
Colleges amp Universities
Small Businesses
UTS Events
Media Sponsored Events
ldquoSince Irsquove been in America I have always been intrigued by
this one phrase ldquoShersquos beautiful like the girl
next doorrdquo Irsquove always wondered whose
neighborhood they were talking aboutrdquo -Iman
We Go Where We Gather
We distribute 50000 Copies (OH and ATL) Email to 50000 Emails 52 Readers Per Copy 100rsquos Locations
We have a grass-roots approach to distribution From the first edition of Urban Trendsetters it has been our philosophy that we would meet are audience where they are Our first stops are our local beauty barber and nail salons and then our plac-es of worship Then we fill in the blanks For a complete list of distribution location visit our website We are always look-
ing for new places to distribute If you have a prime location please feel free to email us at infourbantrendsetterscom
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13
WEBSITE
UTS Online Classifieds
The Urban Trendsetters allow our customers the op-portunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
Urban Trendsetters Online Advertising Sizes Top Banner $500 per month amp Bottom Banner $300 Size 468 pixels wide x 60 pixels height Box Ad $200 - 125 pixels x 125 pixels Coupon $250 - 400 pixels x 200 pixels
Online Business Directory Basic Business Listing FREE Name Address Phone Email 1 Photo logo and Website link Premium Listing $100 mo 6 mos Includes basic listing info plus Up to 4 photos Business logo w link to listing Supreme Listing $175 1 Year Includes Premium Listing info plus Up to 6 photos up to 2 min video and online business spotlight Prime Listing $250 1 Year
Includes Premium Listing info plus Business Listing in UTS Print version with online link to company website
Online Classifieds
All print classified ads receive FREE placement online One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
THE URBAN TRENDSETTERS ONLINE The Urban Trendsetters website offers our readers and followers news and information daily Readers can view read Urban Trendsetters in print as well as online with our new interactive version Interviews and articles come to life on the UTS website Urban Trendsetters Online offers many additional advertising marketing and promotional options including our UTS Online Edition With every display advertisement purchase in Urban Trendsetters we include a hyper-link to your webpage or social networking page of choice In addition to our online version UTS offers coupons classified ads business directory automobile directory health and wellness directory Job Search amp Opportunity feature and MORE
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14
ONLINE FEATURES
CAREERS AND OPPORTUNITY
Online Opportunities amp Jobs Listing
Premium Opportunity Listing $50 - 2 wks $75 1 Mo Includes basic listing info plus Inclusion on UTS Career Jobs and Opportunity Blast sent 1x per week Prime Opportunity Listing $150 1 Mo Premium Listing plus Month in print and online
1Coupons are more influential than you know Studies show that coupons are second only to word-of-mouth when it come to influencing consumer purchasing decisions 2 Coupon marketing is one of the only measurable forms of marketing Most advertising and marketing is impossible to accurately measure But coupons can be easily tracked by redemption rate and redemption location giving you valuable insight into your consumer and justifying your marketing budget 3 Coupons get you in Advertised promotions are quickly forgotten but a coupon is carried by consumers in a purse or wallet to their store with your name and photo all over it 4 Coupons offer a one-to-one personal moment Unlike print ads radio TV and most other forms of advertising coupons offer a private distraction-free communication moment 5 Coupons reach affluent consumers $100000 annual income are roughly twice as likely to use coupons than people with lower incomes
EVENTS
Calendar of Events
Basic Calendar Listing FREE Event DescriptionDate Cost Location Contact Name Address Phone Email 1 Photo logo and Website link Premium Calendar Listing $50 Includes basic listing info plus Event flier posting on front events page Event listing and flier w link to listing on weekly UTS weekly TrendE-Blast for 1 month (4 Blasts)
Join Us for 90 Days of
Networking
Coupons Coupon 400 pixels x 200 pixels
Premium Listing $125 2 weeks Coupon posted on our Trendy Savings Page
Supreme Listing $200 2 weeks Coupon posted on Trendy Saving for download
and UTS Mobile Coupon distribution
Increase Sales with Coupons
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15
DIGITAL amp EMAIL MARKETING
UTS Trend E-Blast campaigns will increase your exposure and get your message read Increase your profits by using your existing customers and their email address-es Email your monthly newsletters and announcements to all of your customers in a few clicks Let them also for-ward to their friends and family and further your brand awareness Create video enhanced email campaigns that will further engage your clients and make them stop and pay attention to your message or commercial Plan-ning and strategy is essential to a successful marketing plan Great for sending Exclusive Coupon Offers New Product Offerings Sales and Dis-counts Pro-motions Special Event Announcements HolidaySeasonal Greeting Messages Birthday Offers Special Invitations Contest Offerings SEND TO OUR DATA BASEmdashUTS Trend E-Blasts are sent to over 25000 UTS email subscribers Weekly SEND TO YOUR DATA BASEmdash We also offer personalized blasts for your customer base DONrsquoT HAVE A DATA BASE- Let UTS help you Ask us about our digital platform programs and data base creation and retention programs featuring mobile texting and more today
TRENDE-BLASTmdash OVER 50000 EMAIL SUBSCRIBERS
Market and Advertise your Brand with UTS featuring your businessorganization in a Trend E-Blast Basic Blast (Client provides pre designed ldquoHot Cardrdquo or Flier) 1 Blast 1 Month $150 3-5 Blast 10 Discount $135 6-8 Blasts 15 Discount $12750 9-11 Blasts 20 Discount $120 12+ Blasts 25 Discount $11250 Custom Blasts Add- Onrsquosndash Include content 1 hy-perlink to location of your choice (website social site video) $75 Design Fee $50 Submission Form $25 Audio (Radio Commercial) $50 Video (Production Not Included) $50 Additional photos up to 6
UTS Newsletters- Be a UTS Newsletter Sponsor Urban Trendsetters distributes a weekly e-blast (TrendE-Blast) to announce each new printonline edition and current news amp events to over 25000 email subscribers 2xrsquos per month Sponsor Industry E-blasts Newsletter Blasts
Banner Sponsorship Top $100 Bottom $75 Side $50
MOBILE MARKETING
UTS Mobile Basic Mobile $50 Setup Fee and $50 per 1 Month (2) Notifications Add Video $150 per 1 Month (2) Notifications Basic Text includes 1 Message to UTS Mobile Contacts QR Code for print and marketing inclusion Use mobile messages to deliver all of your digital marketing for coupons updates newsletters and more GO MOBILE WITH COUPONS amp MORE According to Groupon almost half of the companyrsquos North American transactions are now driven by mobile devices which is up from 30 last summer We are excited about the launch of our new coupon sales and distribution service Coupons offer a complete ROI (Return On Investment) when it comes to advertising This is one campaign you will able to count to the penny what your clients purchased using your coupons from Urban Trendsetters
Young African-American men are among those likely to face a digital divide in urban cities but are also among the leading mo-bile device users in the country
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16
TV
ldquoDitch the Dream and Become a Doer
My dreams did not come true I
worked really hard And I ended up building an empire out of my
Imaginationrdquo
-Shonda Rhimes
COMING SPRING 2015 Urban Trendsetters Un-Plugged
Filling the Void of Local Programming for African Americans
We have designed a show that brings our print publication to life UTS UnPlugged will launch in both the Columbus Dayton and Atlanta markets UTS TV will take our news magazine to a live and in living color television format Our community based programming will give viewers an up-close look at businesses organizations community leaders and more all from the comfort and convenience of their own home Our features include Local NationalGlobal News Lifestyle Arts amp Entertainment and Culture Business and Finance Health and Wellness
Business Spotlights amp MORE
Sponsors and participating businessorganization will have an opportunity to communicate information regarding ndash New Products ndash New Programs Initiative ndash New Promotions ndash Services ndash Contests
Dayton Columbus Atlanta
UTS Un-Plugged Guide to Reach Over Reaching Over 4 million households per week
Contact Urban Trendsetters for schedule and rates
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17
RADIO
ldquoIt is critical for us to tell our story from our perspective When the company is black owned you have Black decision makers a Black perspective and Black employeesrdquo
-Cathy Hughes
The NEW Urban Trendsetters Live Radio Show
Listen Live
Host Sharon S Gordon
Founder Urban Trendsetters LLC
Call in number 347-857-4490
Contact Urban Trendsetters for Spring broadcast schedule and rates
Broadcast Station Launch Spring 2014
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18
MEDIA SPONSORSHIPS amp PARTNERSHIPS
The 10th Annual Black Enterpirse Women of Power Summit
Featuring Special Guest Judy Smith the inspiration behind the hit series ldquoSCANDALrdquo as well as a special tribute to actress Pam Grier Other speakser in-
clude Former Essence Editor Susan L Taylor and Motivational Speaker Lisa Nichols to name a few
Event Highlights Include
10th Annual Legacy Awards Gala Executive Leadership Sessions
Networking Workshops
Live Entertainment
UTS has become a major urban media sponsor for events throughout Ohio including those listed below and many others
Black Enterprise Magazinersquos Entrepreneur Conference Women of Power Summit and African American Film Festival National Market Development for Whorsquos Who Publishing
Tom Joyner HBCU Virtual Career Fairs Macyrsquos Music Festival The Arnoldrsquos Classic The Ohio State Fair
Ohio Minority Supplier Diversity Council Expo Juneteenth Ohio Festivals
City of Ohio-Mayors Small Business Conference 200Columbus Anniversary Campaign
Champions of Diversity Annual Luncheon and Career Fair Macyrsquos Music Festival
UTS served as the minority and diversity media and outreach coordinator for campaigns for construction projects They include the Columbus Hollywood Casino and the Greater Columbus Convention Center-Hilton
HERE IS A LIST OF SOME OF OUR 2015 EVENTS AND MEDIA SPONSORSHIP amp PARTNERSHIPS
Urban Trendsetters Virtual Career Fair Februaryndash Black History month March- Celebrating Women of Diversity AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU This series of career fairs will allow recruiters and job seekers to interact one on one from the comfort of office and home Each week is dedicated Logistics amp Warehouse Professional Healthcare and STEM
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19
JOIN US
The Urban Trendsetters List of 2015 Media Sponsorship is
GROWING NATIONALLY amp FAST
For More Information on advertising or sponsorship opportunities
Call Mykayla Bryant or Sharon S Gordon at 614-526-8876
Email mykaylaurbantrendsetterescom or Sha-
ronurbantrendsetterscom
All images are live and direct you to information about events
POWER NETWORKING DALLAS
June 2015 Dr George Fraser is Americarsquos 1 Networker and Founder of
Frasernet and The Power Networking Conference
Champions of Diversity is an annual l awards luncheion that cel-ebrates the corporations that take diversity series
Recognized in the categories of Leadership Supplier
Workforce Development Community Outreach
This event is in Columbus Ohio in September and NEW market launch in Atlanta GA in October
URBAN HANGOVER Fun with a SPLASH of
Business Join us in Puerto Rico for the
Urban Hangoverrsquos Annual Retreat
This year featuring Dr George Frasier Author
and Americarsquos 1 Networker Entertainment and More Over 1000 expected to
attend
MEDIA SPONSORSHIPS amp PARTNERSHIPS
This year
Hotlanta is the
place to be
Join us for the
1 Economic
Empowerment
Event of the
YEAR
The 2015 African American Male Wellness Walkndash August is African American Male Wellness Walk in Ohio 2015 represents expansion in Washington DC Atlanta and Detroit Join us as we walk for health Every Saturday in August Log onto website for dates times and locations
Honoring Excellence and Diversity in the Black Community
Urban Trendsetters is the proud National Market Development Partner for Whorsquos Who a Real Time Media Company
Contact us for upcoming book releases and sponsorships
Serving over 24 Markets
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20
PUBLIC RELATIONS
ldquoAll business is personal Make your friends before you
need themrdquo
-Bob Johnson
PR Tactics (Customized for Each Client) Media Relations Industry Analyst Relations Media Tours News Releases - Writing News Releases - Distribution (View Services and Rates) On-Site Event Support Contributed Article Development and Placement Speaker Placement Award Nominations Media Kits Biography Creation Client Media Training Crisis Management
Our Public Relations (PR) work is structured around a cohesive set of customized objectives strategies and tactics that will increase awareness and preference for your product or service
Our PR Services are often bundled with our Marketing Services andor Publishing Industry Services to provide the best val-ue for the client
Typical PR Objectives
Increase positive press coverage and stimulate awareness and demand through the development and implementation of a Public Relations (Media Relations) Plan Establish you or your organization as thought leaders in terms of key issues attributes or messages Create a media buzz a foundation that can potentially be built upon in subsequent months and years Generate media coverage that favorably positions your organization Increase customers and resulting revenues
Typical PR Strategies Outreach ndash Consider utilization of various types of media (print web radio etc) and the targeting of multiple marketscitiesstatescountries Expose Your Message ndash Spotlight your organizations differentiators to drive awareness and demand (Consistency Frequency and Clarity in messaging) Credibility ndash Highlight your organization in the various media to increase credibility with customers and allow your firm to stand out from the crowd
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21
Other PR amp Media Services Include
Street Team Video Audio Production
Sponsorship amp Proposal Creation Event Fundraising
PUBLIC RELATIONS
We are proud of our partnerships with these and other media outlets
Distribute to over 500 Media Partners
Press Release Rates As Low As $99
Publishing Services - Book Marketing Services - Book Public Relations Services - Consulting to Book Publishers - Consulting to Authors
Marketing Services - Strategic Marketing - Web Site Design - e-Business Strategy - Online amp Print Advertising - Brochures Marketing Collateral - Presentation and Proposal Creation - Business and Marketing Plans
Writing Services - Feature Articles - Speech Writing - News Releases
WE GOT YOU COVERED
Speaking Services - Global Paid Speaking Engagements - Instructional Workshops
NO BUSINESS OR BUDGET TOO BIG OR TOO SMALL Urban Trendsetters creates packages based on the needs desires and budgets of our clients We meet you where you are and take you to the next level From logo to outreach wersquove got you covered
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22
UTS CITY VIEW
URBAN TRENDSETTERS INTRODUCES UTS CITYVIEW BILLBOARDS With the UTS CityView Billboards we are expanding our reach to thousands of people in communities all across the nation in small and large businesses in-cluding Fitness Centers Restaurants Salons amp Barber Shops Medical Offices and more Our network delivers HI-RES Ads to consumers everyday At the same time sharing ad revenue with the local communities that support the network of billboard systems We provide 100 targeted network marketing with Digital Signage UTS City View Billboards was designed to create a network of community access to information employment opportunities and to connect local communities while at the same time providing a information distribution network for the community Small Business Development is at work with our marketing model The community shares in profits by selling ads for each system Each business host receives a com-mission that goes back into their business for allowing us a place to host the billboards Locations hosting the system gets 5 of each ad sold within their estab-lishment and FREE Advertising on their location board as well as other partner host location boards We also offer sales positions and affiliate programs for people in the community looking for jobs or business opportunities Anyone can sell ads on the UTS CityView Boards and receive a portion of the sales UTS City View Billboards handles all the technical side of the Ad Servers including installation setup pro-ramming and ad management For more information visit UTS City View Online
ECONOMIC DEVELOPMENT amp CONNECTION FOR THE COMMUNITY
Low Cost Effective Advertising for Small
Businesses Income Producing Opportunity for Host Partners
Employment Affiliate Opportunities for Community
Special Features PSA for Community Announcements
Missing Persons Fundraising Opportunities for Non-Profits amp
MORE
SOCIAL TELEVISION
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23
E_COMMERCE SITES
MOBILE RESPONSIVE WEBSITE
Whatrsquos the best way to scare off your prospects
Having a stale static amateurish website
Your website is your online storefront and if you wonrsquot treat it seriously your prospects
wonrsquot take your business seriously From the time the visitor lands on your website you have only SECONDS before they decide to stay on your website and engage in your content or bounce and go finder another website You cannot afford to overlook the importance of
intelligent design with high quality content
IS YOUR WEBSITE RESPONSIVE Smartphones and tablets are revolutionizing internet browsingmdashand thatrsquos putting it lightly
Did you know that roughly 50 of online searches are conducted over a mobile device Furthermore that number is only increasing with each passing day
Donrsquot get left behind by this emerging trend With mobile-responsive web design you can make sure that you are available wherever and whenever your customers are in need of your
products and services A website classified as mobile responsive means that the website displays properly on all
devices viewing the website
MEMBERSHIP SITES CHAMBERS amp ORGAZINZATIONS
BASIC WEBSITE RATES START AS LOW AS $250 INVESTMENT
NIGHT CLUBS AND RESTAURANTS
AUTHORS SPEAKERS PROFESSIONALS PHOTOGRAPHERS MUSICIANS
CHURCHES
Website Features Include Web Hosting Custom Theme Design Social Media Links Social Media Optimization Blog Features Website Submission E-Commerce Membership Directories Private Messaging Member Login Member Profiles Invoicing System Online Pay More
Extra Features for communities Activity Streaming Member Login Member Profiles Forum System (if needed) Media uploads Free Paid member system ( Membership w PayPalreg ) if required Event System Messaging System Private Messages Friends Mass Messaging
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24
URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR
2015
ONLINE MARKETING SEO RESPONSIVE WEBSITE DESIGN PAY PER CLICK BLOG CONTENT CREATION LANDING PAGE CREATION AND DISTRIBUTION SOCIAL MEDIA CREATION amp MANAGEMENT SOCIAL OPTIMIZATION REPUTAITON MANAGEMENT
POSITION TO PROSPER Let us help you create a marketing strategy
for your business
MOBILE
MOBILE APPS WEBINAR DEVELOPMENT MOBILE TEXT CAMPAIGN DEVELOPMENT
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25
ONLINE MARKETING SEO
ALL INLCLUSINVE PACKAGE BELOW $799 One Time Investment 1MONTH DURATION ndashAdditional ongoing monthly maintenance available $350 per month
YOUTUBE SETUP Facebook Profile Creation Design amp Optimization
YouTube Channel Creation and Optimization Facebook Profile Creation amp Optimization
Unique Email Account Creation (If Required) Banner Customization of Facebook Profile
YouTube Channel Design w Image Addition Resizing and Customizing
Banner Image Sourcing Editing Resizing and Customizing
Image Sourcing for Design Facebook Business Page Creation amp Optimization
Image Edition and Resizing Facebook Business Page Design w Image Sourcing Editing Resizing and Customizing
Image Cleaning and Finalizing Facebook Profile Information Population
YouTube Channel Profile Information and Population Social and Blog Account Setups
BLOGGER SETUP AND DESIGN Additional 5 Social Media Accounts Setup
Blogger Account Creation and Optimization Top 10 Social Sharing Accounts Setup
Blogger Theme Implementation (Design) 5 Press Release Accounts Setup
Google Plus Authorship Inclusion Primary Local Business Directories
TWITTER SETUP AND DESIGN Google Places ndash Creation and Optimization
Twitter Profile Creation and Optimization Bing Local ndash Creation and Optimization
Background Customization of Twitter Page Facebook Places ndash Creation and Optimization
Twitter Page Information Population Foursquare ndash Creation and Optimization
GOOGLE+ PROFILE CREATION DESIGN AND OPTIMIZATION Top 10 Business Directories Setup
Google+ Profile Creation and Optimization Top Niche or Geo Related Directory Account Creation and Optimization
Unique Email Account Creation (if required) Reporting and Auditing
Banner Customization of Google+ Business Page Internal Report Auditing and Analysis
Banner Image Sourcing Edition Resizing and Customization Work Reports
Google+ Business Page Creation and Optimization
Google+ Profile Information Population
OUR NEW Brand Establisher Package designed to secure and establish your brand on social media blogs and local directories ndash even before you decide to run aggressive online marketing campaigns
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26
EMAIL MARKETING TOOLS
ldquoYou are the only one that can make a
difference What ever your dream
is Go For ITrdquo
-Earvin ldquo Magicrdquo Johnson
Video Email - The ability to send a personal video communication has never been easier All the robustness of a full-featured email account with the added value of communicating in video The next best thing to be-ing there live - YOU delivered to their inbox Our smart technology allows them to see you whether they are online or mobile
Video email marketingmdashThe same high impact you get from send-ing a personal video message multiplied As a fully qualified Email Service Provider (ESP) we make it as easy to send 100000 emails as it is to send 1 email You have total flexibility in design ranging from simple easy-to-design email by uploading graphics all the way to fully customizable HTML With great delivery rates and our handling the opt-in op-out compliance-related management we make email marketing a breeze
Social and mobile campaignsmdashWe make it easy to extend your marketing and communication into both social media like Facebook and Twitter and out to the world of mobile devices via a text message
Website and lead capture page hostingmdashMission number one in the world of effective internet marketing is lead capture or data capture We make it easy for you to set up and host your lead capture forms and pages right inside of officePRO No more need to use and manage multiple systems to get the job done We allow you to have as many different lists and cate-gories as you require to organize your contacts and target your communica-tion to them
Full CRM functionalitymdashAt the heart of our system is a very robust Contact Management System We have taken the most used and effective features of expensive and complicated CRM systems and placed it right at the center of your service We build a full contact record for every added or imported lead Every form of communication from email campaigns and even personal text messages are easily accessible from the contact record
Media StoragemdashIn a world where media (video audio and graphics) is becoming a more critical piece of communication it just makes sense to keep it all together in your communication system
AutorespondersmdashEveryone agrees that regular communications is the secret to building a great and meaningful relationship but they al-so agree that its often hard to fit regular communications in to a busy work schedule The answer Automated scheduled delivery Create your letters in advance and let the system send them out for you per the schedule of your design
Group Media Sharing - Working with a staff or a team We make it possible for you to share your content and media with others on your team maximizing the control and consistency of your brand in your organizations communications while minimizing the effort required to manage the process
Powerful reporting tracking and analytics - There was once a time (and there still is for many) where much of marketing and adver-tising was done in the blind You had no way of really knowing how ef-fective your message was or what people were reacting to until some-one actually called or visited you Those days are over for smart compa-nies Using a digital marketing system allows you to know hellipwell every-thing How many people received your communication opening your email click on a link watch a video etc has all been built in to every part of officePRO
Change and technology Most agree that there is much more in of-ficePRO than is needed especially at the low price point If not then we hope that we soon make you feel that way
ALL INCLUSIVE SYSTEM 5000 Contacts $50 per Month
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
27
APPS
We have apps now available in the following areas
Faith-based
Restaurant
Auto Dealer
Dr Dentist
Chiropractors
Fitness
Medical Pet Grooming
Schools
Personal
Bowling Alley
Insurance Agent
Musician
SalonsSpas
Associations
Musicians
Authors
Dance Studio
Attorney
Auto Mechanics
LoungeClubs
Realtors
Service Industry
RATES BEGIN AT $695
As a business owner you cannot escape the impact mobile has had on business communication Al-ready more than 50 of mobile internet searches are being done via a mobile device Your custom-ers have made the shift to smart devices and it has rapidly become their ldquogo tordquo place for information recommendations referrals and re-search for everything For many industries 2012 is the tipping point year their marketing has been forced to shift to mobile What is your mobile strategy How are you taking advantage of the un-stoppable shift in communication
There will be over 2 billion connected mobile
devices in 2015
Mobile Users are Less than 6ft away from their phones at all times
Push Notifications Send important messages about upcoming events special offers or news alerts directly to your customers mobile devices Set your notifications to send now or at a future date and time Location Based amp Geo Fence Send notifications to users at the point where they enter a certain geographic area (cross the fence) GPS Directions GPSQR Coupons Convenient Functionality Go Viral Event Listings Educate and Inform Fan Wall Social Media Integration One-Touch Calling and Emailing Video Integration Photo Gallery and Email Photo Mailing List Integrations We make it easy to integrate outside services Whether its Open Table for reservations an appointment-setting service for a salon robust forms using WooFoo or podcasts with SoundCloud we can integrate it with your app
African Americans are such a valuable market for advertisers Not only are 69
active online buyers theyre also very social They interact across platforms
share their thoughts search actively and are more receptive to online marketing
FEATURES INCLUDE BUT NOT LIMITED
For More Information About Our Apps Call Us or Download the 2015 UTS
ReFresh Guide
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 28
28
Coming July 2015
The BEE (Black Economic Empowerment) Directory
What is the BEE Business Directory
The BEE (Black Economic Empowerment) Business Directory is a com-munity resource for locating African Americans in business and to com-municate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE will launch in Central Ohio The BEE Business Directory will be published in print and online
The printed version will be available for distribution July 2015 Our goal is to register over 500 businesses by submission date May 1 2015 Join Us
ON DECK
Coming April 2015 Fit amp Trendy
Fit and Trendy Magazine is a quarterly health and wellness magazine Our mission is to create a Health and Wellness Movement throughout the urban communities we represent
Minorities with an emphasis on the African American culture are facing health risks at an alarming rate and developing illnesses that can be reversed through a shift of the mind-set and changing the daily routines one small step at a time And making the decision to live a healthy lifestyle
Fit amp Trendy Magazine along with the Fit ampTrendy Website will create a community of like-minded individuals all working for the same goalhellipto be healthy wealthy and wise
Join us on this Fitness Revolution Your Health is Your Wealth
ldquoBe encouraged Stay on your hustle You canrsquot fail until you quitrdquo -Russell Simmons
What would you do if you didnt care what anyone thinks The answer may astound YOU
Try it We DARE YOU
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 11
11
FULL PAGE- (H)1161x (W) 1011
HALF PAGE V - (H) 1161 x (W) 505
QUARTER PAGEmdashH- 594 (H) x 505 (W)
HALF PAGE-H- 594 (H) x 1011 (W)
QUARTER PAGE ndashV BANNER 289 (H) x 1011 (W)
ONE SIXTH PAGE -H- 271 (H) x (W) 5746
ONE EIGHTH PAGE 289 (H) x 505 (W)
ONE SIXTH PAGEmdashV 505 (H) x 2932(W)
Business Card 151 (H) x 2867 (W)
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 12
12
DISTRIBUTION CIRCULATION
Local Libraries Beauty and Barber Salons Beauty Supplies Book Stores City Offices State Offices County Offices Non-Profit Organizations
Restaurants and Venues Neighborhood Stores Drug Stores Professional Offices Chambers of Commerce Churches Media Outlets Corporate Offices
Spirit Stores amp Locations
Recreation Centers
High Schools
Colleges amp Universities
Small Businesses
UTS Events
Media Sponsored Events
ldquoSince Irsquove been in America I have always been intrigued by
this one phrase ldquoShersquos beautiful like the girl
next doorrdquo Irsquove always wondered whose
neighborhood they were talking aboutrdquo -Iman
We Go Where We Gather
We distribute 50000 Copies (OH and ATL) Email to 50000 Emails 52 Readers Per Copy 100rsquos Locations
We have a grass-roots approach to distribution From the first edition of Urban Trendsetters it has been our philosophy that we would meet are audience where they are Our first stops are our local beauty barber and nail salons and then our plac-es of worship Then we fill in the blanks For a complete list of distribution location visit our website We are always look-
ing for new places to distribute If you have a prime location please feel free to email us at infourbantrendsetterscom
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 13
13
WEBSITE
UTS Online Classifieds
The Urban Trendsetters allow our customers the op-portunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
Urban Trendsetters Online Advertising Sizes Top Banner $500 per month amp Bottom Banner $300 Size 468 pixels wide x 60 pixels height Box Ad $200 - 125 pixels x 125 pixels Coupon $250 - 400 pixels x 200 pixels
Online Business Directory Basic Business Listing FREE Name Address Phone Email 1 Photo logo and Website link Premium Listing $100 mo 6 mos Includes basic listing info plus Up to 4 photos Business logo w link to listing Supreme Listing $175 1 Year Includes Premium Listing info plus Up to 6 photos up to 2 min video and online business spotlight Prime Listing $250 1 Year
Includes Premium Listing info plus Business Listing in UTS Print version with online link to company website
Online Classifieds
All print classified ads receive FREE placement online One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
THE URBAN TRENDSETTERS ONLINE The Urban Trendsetters website offers our readers and followers news and information daily Readers can view read Urban Trendsetters in print as well as online with our new interactive version Interviews and articles come to life on the UTS website Urban Trendsetters Online offers many additional advertising marketing and promotional options including our UTS Online Edition With every display advertisement purchase in Urban Trendsetters we include a hyper-link to your webpage or social networking page of choice In addition to our online version UTS offers coupons classified ads business directory automobile directory health and wellness directory Job Search amp Opportunity feature and MORE
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 14
14
ONLINE FEATURES
CAREERS AND OPPORTUNITY
Online Opportunities amp Jobs Listing
Premium Opportunity Listing $50 - 2 wks $75 1 Mo Includes basic listing info plus Inclusion on UTS Career Jobs and Opportunity Blast sent 1x per week Prime Opportunity Listing $150 1 Mo Premium Listing plus Month in print and online
1Coupons are more influential than you know Studies show that coupons are second only to word-of-mouth when it come to influencing consumer purchasing decisions 2 Coupon marketing is one of the only measurable forms of marketing Most advertising and marketing is impossible to accurately measure But coupons can be easily tracked by redemption rate and redemption location giving you valuable insight into your consumer and justifying your marketing budget 3 Coupons get you in Advertised promotions are quickly forgotten but a coupon is carried by consumers in a purse or wallet to their store with your name and photo all over it 4 Coupons offer a one-to-one personal moment Unlike print ads radio TV and most other forms of advertising coupons offer a private distraction-free communication moment 5 Coupons reach affluent consumers $100000 annual income are roughly twice as likely to use coupons than people with lower incomes
EVENTS
Calendar of Events
Basic Calendar Listing FREE Event DescriptionDate Cost Location Contact Name Address Phone Email 1 Photo logo and Website link Premium Calendar Listing $50 Includes basic listing info plus Event flier posting on front events page Event listing and flier w link to listing on weekly UTS weekly TrendE-Blast for 1 month (4 Blasts)
Join Us for 90 Days of
Networking
Coupons Coupon 400 pixels x 200 pixels
Premium Listing $125 2 weeks Coupon posted on our Trendy Savings Page
Supreme Listing $200 2 weeks Coupon posted on Trendy Saving for download
and UTS Mobile Coupon distribution
Increase Sales with Coupons
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15
15
DIGITAL amp EMAIL MARKETING
UTS Trend E-Blast campaigns will increase your exposure and get your message read Increase your profits by using your existing customers and their email address-es Email your monthly newsletters and announcements to all of your customers in a few clicks Let them also for-ward to their friends and family and further your brand awareness Create video enhanced email campaigns that will further engage your clients and make them stop and pay attention to your message or commercial Plan-ning and strategy is essential to a successful marketing plan Great for sending Exclusive Coupon Offers New Product Offerings Sales and Dis-counts Pro-motions Special Event Announcements HolidaySeasonal Greeting Messages Birthday Offers Special Invitations Contest Offerings SEND TO OUR DATA BASEmdashUTS Trend E-Blasts are sent to over 25000 UTS email subscribers Weekly SEND TO YOUR DATA BASEmdash We also offer personalized blasts for your customer base DONrsquoT HAVE A DATA BASE- Let UTS help you Ask us about our digital platform programs and data base creation and retention programs featuring mobile texting and more today
TRENDE-BLASTmdash OVER 50000 EMAIL SUBSCRIBERS
Market and Advertise your Brand with UTS featuring your businessorganization in a Trend E-Blast Basic Blast (Client provides pre designed ldquoHot Cardrdquo or Flier) 1 Blast 1 Month $150 3-5 Blast 10 Discount $135 6-8 Blasts 15 Discount $12750 9-11 Blasts 20 Discount $120 12+ Blasts 25 Discount $11250 Custom Blasts Add- Onrsquosndash Include content 1 hy-perlink to location of your choice (website social site video) $75 Design Fee $50 Submission Form $25 Audio (Radio Commercial) $50 Video (Production Not Included) $50 Additional photos up to 6
UTS Newsletters- Be a UTS Newsletter Sponsor Urban Trendsetters distributes a weekly e-blast (TrendE-Blast) to announce each new printonline edition and current news amp events to over 25000 email subscribers 2xrsquos per month Sponsor Industry E-blasts Newsletter Blasts
Banner Sponsorship Top $100 Bottom $75 Side $50
MOBILE MARKETING
UTS Mobile Basic Mobile $50 Setup Fee and $50 per 1 Month (2) Notifications Add Video $150 per 1 Month (2) Notifications Basic Text includes 1 Message to UTS Mobile Contacts QR Code for print and marketing inclusion Use mobile messages to deliver all of your digital marketing for coupons updates newsletters and more GO MOBILE WITH COUPONS amp MORE According to Groupon almost half of the companyrsquos North American transactions are now driven by mobile devices which is up from 30 last summer We are excited about the launch of our new coupon sales and distribution service Coupons offer a complete ROI (Return On Investment) when it comes to advertising This is one campaign you will able to count to the penny what your clients purchased using your coupons from Urban Trendsetters
Young African-American men are among those likely to face a digital divide in urban cities but are also among the leading mo-bile device users in the country
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 16
16
TV
ldquoDitch the Dream and Become a Doer
My dreams did not come true I
worked really hard And I ended up building an empire out of my
Imaginationrdquo
-Shonda Rhimes
COMING SPRING 2015 Urban Trendsetters Un-Plugged
Filling the Void of Local Programming for African Americans
We have designed a show that brings our print publication to life UTS UnPlugged will launch in both the Columbus Dayton and Atlanta markets UTS TV will take our news magazine to a live and in living color television format Our community based programming will give viewers an up-close look at businesses organizations community leaders and more all from the comfort and convenience of their own home Our features include Local NationalGlobal News Lifestyle Arts amp Entertainment and Culture Business and Finance Health and Wellness
Business Spotlights amp MORE
Sponsors and participating businessorganization will have an opportunity to communicate information regarding ndash New Products ndash New Programs Initiative ndash New Promotions ndash Services ndash Contests
Dayton Columbus Atlanta
UTS Un-Plugged Guide to Reach Over Reaching Over 4 million households per week
Contact Urban Trendsetters for schedule and rates
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17
RADIO
ldquoIt is critical for us to tell our story from our perspective When the company is black owned you have Black decision makers a Black perspective and Black employeesrdquo
-Cathy Hughes
The NEW Urban Trendsetters Live Radio Show
Listen Live
Host Sharon S Gordon
Founder Urban Trendsetters LLC
Call in number 347-857-4490
Contact Urban Trendsetters for Spring broadcast schedule and rates
Broadcast Station Launch Spring 2014
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18
MEDIA SPONSORSHIPS amp PARTNERSHIPS
The 10th Annual Black Enterpirse Women of Power Summit
Featuring Special Guest Judy Smith the inspiration behind the hit series ldquoSCANDALrdquo as well as a special tribute to actress Pam Grier Other speakser in-
clude Former Essence Editor Susan L Taylor and Motivational Speaker Lisa Nichols to name a few
Event Highlights Include
10th Annual Legacy Awards Gala Executive Leadership Sessions
Networking Workshops
Live Entertainment
UTS has become a major urban media sponsor for events throughout Ohio including those listed below and many others
Black Enterprise Magazinersquos Entrepreneur Conference Women of Power Summit and African American Film Festival National Market Development for Whorsquos Who Publishing
Tom Joyner HBCU Virtual Career Fairs Macyrsquos Music Festival The Arnoldrsquos Classic The Ohio State Fair
Ohio Minority Supplier Diversity Council Expo Juneteenth Ohio Festivals
City of Ohio-Mayors Small Business Conference 200Columbus Anniversary Campaign
Champions of Diversity Annual Luncheon and Career Fair Macyrsquos Music Festival
UTS served as the minority and diversity media and outreach coordinator for campaigns for construction projects They include the Columbus Hollywood Casino and the Greater Columbus Convention Center-Hilton
HERE IS A LIST OF SOME OF OUR 2015 EVENTS AND MEDIA SPONSORSHIP amp PARTNERSHIPS
Urban Trendsetters Virtual Career Fair Februaryndash Black History month March- Celebrating Women of Diversity AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU This series of career fairs will allow recruiters and job seekers to interact one on one from the comfort of office and home Each week is dedicated Logistics amp Warehouse Professional Healthcare and STEM
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19
JOIN US
The Urban Trendsetters List of 2015 Media Sponsorship is
GROWING NATIONALLY amp FAST
For More Information on advertising or sponsorship opportunities
Call Mykayla Bryant or Sharon S Gordon at 614-526-8876
Email mykaylaurbantrendsetterescom or Sha-
ronurbantrendsetterscom
All images are live and direct you to information about events
POWER NETWORKING DALLAS
June 2015 Dr George Fraser is Americarsquos 1 Networker and Founder of
Frasernet and The Power Networking Conference
Champions of Diversity is an annual l awards luncheion that cel-ebrates the corporations that take diversity series
Recognized in the categories of Leadership Supplier
Workforce Development Community Outreach
This event is in Columbus Ohio in September and NEW market launch in Atlanta GA in October
URBAN HANGOVER Fun with a SPLASH of
Business Join us in Puerto Rico for the
Urban Hangoverrsquos Annual Retreat
This year featuring Dr George Frasier Author
and Americarsquos 1 Networker Entertainment and More Over 1000 expected to
attend
MEDIA SPONSORSHIPS amp PARTNERSHIPS
This year
Hotlanta is the
place to be
Join us for the
1 Economic
Empowerment
Event of the
YEAR
The 2015 African American Male Wellness Walkndash August is African American Male Wellness Walk in Ohio 2015 represents expansion in Washington DC Atlanta and Detroit Join us as we walk for health Every Saturday in August Log onto website for dates times and locations
Honoring Excellence and Diversity in the Black Community
Urban Trendsetters is the proud National Market Development Partner for Whorsquos Who a Real Time Media Company
Contact us for upcoming book releases and sponsorships
Serving over 24 Markets
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20
PUBLIC RELATIONS
ldquoAll business is personal Make your friends before you
need themrdquo
-Bob Johnson
PR Tactics (Customized for Each Client) Media Relations Industry Analyst Relations Media Tours News Releases - Writing News Releases - Distribution (View Services and Rates) On-Site Event Support Contributed Article Development and Placement Speaker Placement Award Nominations Media Kits Biography Creation Client Media Training Crisis Management
Our Public Relations (PR) work is structured around a cohesive set of customized objectives strategies and tactics that will increase awareness and preference for your product or service
Our PR Services are often bundled with our Marketing Services andor Publishing Industry Services to provide the best val-ue for the client
Typical PR Objectives
Increase positive press coverage and stimulate awareness and demand through the development and implementation of a Public Relations (Media Relations) Plan Establish you or your organization as thought leaders in terms of key issues attributes or messages Create a media buzz a foundation that can potentially be built upon in subsequent months and years Generate media coverage that favorably positions your organization Increase customers and resulting revenues
Typical PR Strategies Outreach ndash Consider utilization of various types of media (print web radio etc) and the targeting of multiple marketscitiesstatescountries Expose Your Message ndash Spotlight your organizations differentiators to drive awareness and demand (Consistency Frequency and Clarity in messaging) Credibility ndash Highlight your organization in the various media to increase credibility with customers and allow your firm to stand out from the crowd
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
21
Other PR amp Media Services Include
Street Team Video Audio Production
Sponsorship amp Proposal Creation Event Fundraising
PUBLIC RELATIONS
We are proud of our partnerships with these and other media outlets
Distribute to over 500 Media Partners
Press Release Rates As Low As $99
Publishing Services - Book Marketing Services - Book Public Relations Services - Consulting to Book Publishers - Consulting to Authors
Marketing Services - Strategic Marketing - Web Site Design - e-Business Strategy - Online amp Print Advertising - Brochures Marketing Collateral - Presentation and Proposal Creation - Business and Marketing Plans
Writing Services - Feature Articles - Speech Writing - News Releases
WE GOT YOU COVERED
Speaking Services - Global Paid Speaking Engagements - Instructional Workshops
NO BUSINESS OR BUDGET TOO BIG OR TOO SMALL Urban Trendsetters creates packages based on the needs desires and budgets of our clients We meet you where you are and take you to the next level From logo to outreach wersquove got you covered
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 22
22
UTS CITY VIEW
URBAN TRENDSETTERS INTRODUCES UTS CITYVIEW BILLBOARDS With the UTS CityView Billboards we are expanding our reach to thousands of people in communities all across the nation in small and large businesses in-cluding Fitness Centers Restaurants Salons amp Barber Shops Medical Offices and more Our network delivers HI-RES Ads to consumers everyday At the same time sharing ad revenue with the local communities that support the network of billboard systems We provide 100 targeted network marketing with Digital Signage UTS City View Billboards was designed to create a network of community access to information employment opportunities and to connect local communities while at the same time providing a information distribution network for the community Small Business Development is at work with our marketing model The community shares in profits by selling ads for each system Each business host receives a com-mission that goes back into their business for allowing us a place to host the billboards Locations hosting the system gets 5 of each ad sold within their estab-lishment and FREE Advertising on their location board as well as other partner host location boards We also offer sales positions and affiliate programs for people in the community looking for jobs or business opportunities Anyone can sell ads on the UTS CityView Boards and receive a portion of the sales UTS City View Billboards handles all the technical side of the Ad Servers including installation setup pro-ramming and ad management For more information visit UTS City View Online
ECONOMIC DEVELOPMENT amp CONNECTION FOR THE COMMUNITY
Low Cost Effective Advertising for Small
Businesses Income Producing Opportunity for Host Partners
Employment Affiliate Opportunities for Community
Special Features PSA for Community Announcements
Missing Persons Fundraising Opportunities for Non-Profits amp
MORE
SOCIAL TELEVISION
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
23
E_COMMERCE SITES
MOBILE RESPONSIVE WEBSITE
Whatrsquos the best way to scare off your prospects
Having a stale static amateurish website
Your website is your online storefront and if you wonrsquot treat it seriously your prospects
wonrsquot take your business seriously From the time the visitor lands on your website you have only SECONDS before they decide to stay on your website and engage in your content or bounce and go finder another website You cannot afford to overlook the importance of
intelligent design with high quality content
IS YOUR WEBSITE RESPONSIVE Smartphones and tablets are revolutionizing internet browsingmdashand thatrsquos putting it lightly
Did you know that roughly 50 of online searches are conducted over a mobile device Furthermore that number is only increasing with each passing day
Donrsquot get left behind by this emerging trend With mobile-responsive web design you can make sure that you are available wherever and whenever your customers are in need of your
products and services A website classified as mobile responsive means that the website displays properly on all
devices viewing the website
MEMBERSHIP SITES CHAMBERS amp ORGAZINZATIONS
BASIC WEBSITE RATES START AS LOW AS $250 INVESTMENT
NIGHT CLUBS AND RESTAURANTS
AUTHORS SPEAKERS PROFESSIONALS PHOTOGRAPHERS MUSICIANS
CHURCHES
Website Features Include Web Hosting Custom Theme Design Social Media Links Social Media Optimization Blog Features Website Submission E-Commerce Membership Directories Private Messaging Member Login Member Profiles Invoicing System Online Pay More
Extra Features for communities Activity Streaming Member Login Member Profiles Forum System (if needed) Media uploads Free Paid member system ( Membership w PayPalreg ) if required Event System Messaging System Private Messages Friends Mass Messaging
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24
URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR
2015
ONLINE MARKETING SEO RESPONSIVE WEBSITE DESIGN PAY PER CLICK BLOG CONTENT CREATION LANDING PAGE CREATION AND DISTRIBUTION SOCIAL MEDIA CREATION amp MANAGEMENT SOCIAL OPTIMIZATION REPUTAITON MANAGEMENT
POSITION TO PROSPER Let us help you create a marketing strategy
for your business
MOBILE
MOBILE APPS WEBINAR DEVELOPMENT MOBILE TEXT CAMPAIGN DEVELOPMENT
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
25
ONLINE MARKETING SEO
ALL INLCLUSINVE PACKAGE BELOW $799 One Time Investment 1MONTH DURATION ndashAdditional ongoing monthly maintenance available $350 per month
YOUTUBE SETUP Facebook Profile Creation Design amp Optimization
YouTube Channel Creation and Optimization Facebook Profile Creation amp Optimization
Unique Email Account Creation (If Required) Banner Customization of Facebook Profile
YouTube Channel Design w Image Addition Resizing and Customizing
Banner Image Sourcing Editing Resizing and Customizing
Image Sourcing for Design Facebook Business Page Creation amp Optimization
Image Edition and Resizing Facebook Business Page Design w Image Sourcing Editing Resizing and Customizing
Image Cleaning and Finalizing Facebook Profile Information Population
YouTube Channel Profile Information and Population Social and Blog Account Setups
BLOGGER SETUP AND DESIGN Additional 5 Social Media Accounts Setup
Blogger Account Creation and Optimization Top 10 Social Sharing Accounts Setup
Blogger Theme Implementation (Design) 5 Press Release Accounts Setup
Google Plus Authorship Inclusion Primary Local Business Directories
TWITTER SETUP AND DESIGN Google Places ndash Creation and Optimization
Twitter Profile Creation and Optimization Bing Local ndash Creation and Optimization
Background Customization of Twitter Page Facebook Places ndash Creation and Optimization
Twitter Page Information Population Foursquare ndash Creation and Optimization
GOOGLE+ PROFILE CREATION DESIGN AND OPTIMIZATION Top 10 Business Directories Setup
Google+ Profile Creation and Optimization Top Niche or Geo Related Directory Account Creation and Optimization
Unique Email Account Creation (if required) Reporting and Auditing
Banner Customization of Google+ Business Page Internal Report Auditing and Analysis
Banner Image Sourcing Edition Resizing and Customization Work Reports
Google+ Business Page Creation and Optimization
Google+ Profile Information Population
OUR NEW Brand Establisher Package designed to secure and establish your brand on social media blogs and local directories ndash even before you decide to run aggressive online marketing campaigns
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 26
26
EMAIL MARKETING TOOLS
ldquoYou are the only one that can make a
difference What ever your dream
is Go For ITrdquo
-Earvin ldquo Magicrdquo Johnson
Video Email - The ability to send a personal video communication has never been easier All the robustness of a full-featured email account with the added value of communicating in video The next best thing to be-ing there live - YOU delivered to their inbox Our smart technology allows them to see you whether they are online or mobile
Video email marketingmdashThe same high impact you get from send-ing a personal video message multiplied As a fully qualified Email Service Provider (ESP) we make it as easy to send 100000 emails as it is to send 1 email You have total flexibility in design ranging from simple easy-to-design email by uploading graphics all the way to fully customizable HTML With great delivery rates and our handling the opt-in op-out compliance-related management we make email marketing a breeze
Social and mobile campaignsmdashWe make it easy to extend your marketing and communication into both social media like Facebook and Twitter and out to the world of mobile devices via a text message
Website and lead capture page hostingmdashMission number one in the world of effective internet marketing is lead capture or data capture We make it easy for you to set up and host your lead capture forms and pages right inside of officePRO No more need to use and manage multiple systems to get the job done We allow you to have as many different lists and cate-gories as you require to organize your contacts and target your communica-tion to them
Full CRM functionalitymdashAt the heart of our system is a very robust Contact Management System We have taken the most used and effective features of expensive and complicated CRM systems and placed it right at the center of your service We build a full contact record for every added or imported lead Every form of communication from email campaigns and even personal text messages are easily accessible from the contact record
Media StoragemdashIn a world where media (video audio and graphics) is becoming a more critical piece of communication it just makes sense to keep it all together in your communication system
AutorespondersmdashEveryone agrees that regular communications is the secret to building a great and meaningful relationship but they al-so agree that its often hard to fit regular communications in to a busy work schedule The answer Automated scheduled delivery Create your letters in advance and let the system send them out for you per the schedule of your design
Group Media Sharing - Working with a staff or a team We make it possible for you to share your content and media with others on your team maximizing the control and consistency of your brand in your organizations communications while minimizing the effort required to manage the process
Powerful reporting tracking and analytics - There was once a time (and there still is for many) where much of marketing and adver-tising was done in the blind You had no way of really knowing how ef-fective your message was or what people were reacting to until some-one actually called or visited you Those days are over for smart compa-nies Using a digital marketing system allows you to know hellipwell every-thing How many people received your communication opening your email click on a link watch a video etc has all been built in to every part of officePRO
Change and technology Most agree that there is much more in of-ficePRO than is needed especially at the low price point If not then we hope that we soon make you feel that way
ALL INCLUSIVE SYSTEM 5000 Contacts $50 per Month
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
27
APPS
We have apps now available in the following areas
Faith-based
Restaurant
Auto Dealer
Dr Dentist
Chiropractors
Fitness
Medical Pet Grooming
Schools
Personal
Bowling Alley
Insurance Agent
Musician
SalonsSpas
Associations
Musicians
Authors
Dance Studio
Attorney
Auto Mechanics
LoungeClubs
Realtors
Service Industry
RATES BEGIN AT $695
As a business owner you cannot escape the impact mobile has had on business communication Al-ready more than 50 of mobile internet searches are being done via a mobile device Your custom-ers have made the shift to smart devices and it has rapidly become their ldquogo tordquo place for information recommendations referrals and re-search for everything For many industries 2012 is the tipping point year their marketing has been forced to shift to mobile What is your mobile strategy How are you taking advantage of the un-stoppable shift in communication
There will be over 2 billion connected mobile
devices in 2015
Mobile Users are Less than 6ft away from their phones at all times
Push Notifications Send important messages about upcoming events special offers or news alerts directly to your customers mobile devices Set your notifications to send now or at a future date and time Location Based amp Geo Fence Send notifications to users at the point where they enter a certain geographic area (cross the fence) GPS Directions GPSQR Coupons Convenient Functionality Go Viral Event Listings Educate and Inform Fan Wall Social Media Integration One-Touch Calling and Emailing Video Integration Photo Gallery and Email Photo Mailing List Integrations We make it easy to integrate outside services Whether its Open Table for reservations an appointment-setting service for a salon robust forms using WooFoo or podcasts with SoundCloud we can integrate it with your app
African Americans are such a valuable market for advertisers Not only are 69
active online buyers theyre also very social They interact across platforms
share their thoughts search actively and are more receptive to online marketing
FEATURES INCLUDE BUT NOT LIMITED
For More Information About Our Apps Call Us or Download the 2015 UTS
ReFresh Guide
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 28
28
Coming July 2015
The BEE (Black Economic Empowerment) Directory
What is the BEE Business Directory
The BEE (Black Economic Empowerment) Business Directory is a com-munity resource for locating African Americans in business and to com-municate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE will launch in Central Ohio The BEE Business Directory will be published in print and online
The printed version will be available for distribution July 2015 Our goal is to register over 500 businesses by submission date May 1 2015 Join Us
ON DECK
Coming April 2015 Fit amp Trendy
Fit and Trendy Magazine is a quarterly health and wellness magazine Our mission is to create a Health and Wellness Movement throughout the urban communities we represent
Minorities with an emphasis on the African American culture are facing health risks at an alarming rate and developing illnesses that can be reversed through a shift of the mind-set and changing the daily routines one small step at a time And making the decision to live a healthy lifestyle
Fit amp Trendy Magazine along with the Fit ampTrendy Website will create a community of like-minded individuals all working for the same goalhellipto be healthy wealthy and wise
Join us on this Fitness Revolution Your Health is Your Wealth
ldquoBe encouraged Stay on your hustle You canrsquot fail until you quitrdquo -Russell Simmons
What would you do if you didnt care what anyone thinks The answer may astound YOU
Try it We DARE YOU
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 12
12
DISTRIBUTION CIRCULATION
Local Libraries Beauty and Barber Salons Beauty Supplies Book Stores City Offices State Offices County Offices Non-Profit Organizations
Restaurants and Venues Neighborhood Stores Drug Stores Professional Offices Chambers of Commerce Churches Media Outlets Corporate Offices
Spirit Stores amp Locations
Recreation Centers
High Schools
Colleges amp Universities
Small Businesses
UTS Events
Media Sponsored Events
ldquoSince Irsquove been in America I have always been intrigued by
this one phrase ldquoShersquos beautiful like the girl
next doorrdquo Irsquove always wondered whose
neighborhood they were talking aboutrdquo -Iman
We Go Where We Gather
We distribute 50000 Copies (OH and ATL) Email to 50000 Emails 52 Readers Per Copy 100rsquos Locations
We have a grass-roots approach to distribution From the first edition of Urban Trendsetters it has been our philosophy that we would meet are audience where they are Our first stops are our local beauty barber and nail salons and then our plac-es of worship Then we fill in the blanks For a complete list of distribution location visit our website We are always look-
ing for new places to distribute If you have a prime location please feel free to email us at infourbantrendsetterscom
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 13
13
WEBSITE
UTS Online Classifieds
The Urban Trendsetters allow our customers the op-portunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
Urban Trendsetters Online Advertising Sizes Top Banner $500 per month amp Bottom Banner $300 Size 468 pixels wide x 60 pixels height Box Ad $200 - 125 pixels x 125 pixels Coupon $250 - 400 pixels x 200 pixels
Online Business Directory Basic Business Listing FREE Name Address Phone Email 1 Photo logo and Website link Premium Listing $100 mo 6 mos Includes basic listing info plus Up to 4 photos Business logo w link to listing Supreme Listing $175 1 Year Includes Premium Listing info plus Up to 6 photos up to 2 min video and online business spotlight Prime Listing $250 1 Year
Includes Premium Listing info plus Business Listing in UTS Print version with online link to company website
Online Classifieds
All print classified ads receive FREE placement online One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
THE URBAN TRENDSETTERS ONLINE The Urban Trendsetters website offers our readers and followers news and information daily Readers can view read Urban Trendsetters in print as well as online with our new interactive version Interviews and articles come to life on the UTS website Urban Trendsetters Online offers many additional advertising marketing and promotional options including our UTS Online Edition With every display advertisement purchase in Urban Trendsetters we include a hyper-link to your webpage or social networking page of choice In addition to our online version UTS offers coupons classified ads business directory automobile directory health and wellness directory Job Search amp Opportunity feature and MORE
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 14
14
ONLINE FEATURES
CAREERS AND OPPORTUNITY
Online Opportunities amp Jobs Listing
Premium Opportunity Listing $50 - 2 wks $75 1 Mo Includes basic listing info plus Inclusion on UTS Career Jobs and Opportunity Blast sent 1x per week Prime Opportunity Listing $150 1 Mo Premium Listing plus Month in print and online
1Coupons are more influential than you know Studies show that coupons are second only to word-of-mouth when it come to influencing consumer purchasing decisions 2 Coupon marketing is one of the only measurable forms of marketing Most advertising and marketing is impossible to accurately measure But coupons can be easily tracked by redemption rate and redemption location giving you valuable insight into your consumer and justifying your marketing budget 3 Coupons get you in Advertised promotions are quickly forgotten but a coupon is carried by consumers in a purse or wallet to their store with your name and photo all over it 4 Coupons offer a one-to-one personal moment Unlike print ads radio TV and most other forms of advertising coupons offer a private distraction-free communication moment 5 Coupons reach affluent consumers $100000 annual income are roughly twice as likely to use coupons than people with lower incomes
EVENTS
Calendar of Events
Basic Calendar Listing FREE Event DescriptionDate Cost Location Contact Name Address Phone Email 1 Photo logo and Website link Premium Calendar Listing $50 Includes basic listing info plus Event flier posting on front events page Event listing and flier w link to listing on weekly UTS weekly TrendE-Blast for 1 month (4 Blasts)
Join Us for 90 Days of
Networking
Coupons Coupon 400 pixels x 200 pixels
Premium Listing $125 2 weeks Coupon posted on our Trendy Savings Page
Supreme Listing $200 2 weeks Coupon posted on Trendy Saving for download
and UTS Mobile Coupon distribution
Increase Sales with Coupons
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15
15
DIGITAL amp EMAIL MARKETING
UTS Trend E-Blast campaigns will increase your exposure and get your message read Increase your profits by using your existing customers and their email address-es Email your monthly newsletters and announcements to all of your customers in a few clicks Let them also for-ward to their friends and family and further your brand awareness Create video enhanced email campaigns that will further engage your clients and make them stop and pay attention to your message or commercial Plan-ning and strategy is essential to a successful marketing plan Great for sending Exclusive Coupon Offers New Product Offerings Sales and Dis-counts Pro-motions Special Event Announcements HolidaySeasonal Greeting Messages Birthday Offers Special Invitations Contest Offerings SEND TO OUR DATA BASEmdashUTS Trend E-Blasts are sent to over 25000 UTS email subscribers Weekly SEND TO YOUR DATA BASEmdash We also offer personalized blasts for your customer base DONrsquoT HAVE A DATA BASE- Let UTS help you Ask us about our digital platform programs and data base creation and retention programs featuring mobile texting and more today
TRENDE-BLASTmdash OVER 50000 EMAIL SUBSCRIBERS
Market and Advertise your Brand with UTS featuring your businessorganization in a Trend E-Blast Basic Blast (Client provides pre designed ldquoHot Cardrdquo or Flier) 1 Blast 1 Month $150 3-5 Blast 10 Discount $135 6-8 Blasts 15 Discount $12750 9-11 Blasts 20 Discount $120 12+ Blasts 25 Discount $11250 Custom Blasts Add- Onrsquosndash Include content 1 hy-perlink to location of your choice (website social site video) $75 Design Fee $50 Submission Form $25 Audio (Radio Commercial) $50 Video (Production Not Included) $50 Additional photos up to 6
UTS Newsletters- Be a UTS Newsletter Sponsor Urban Trendsetters distributes a weekly e-blast (TrendE-Blast) to announce each new printonline edition and current news amp events to over 25000 email subscribers 2xrsquos per month Sponsor Industry E-blasts Newsletter Blasts
Banner Sponsorship Top $100 Bottom $75 Side $50
MOBILE MARKETING
UTS Mobile Basic Mobile $50 Setup Fee and $50 per 1 Month (2) Notifications Add Video $150 per 1 Month (2) Notifications Basic Text includes 1 Message to UTS Mobile Contacts QR Code for print and marketing inclusion Use mobile messages to deliver all of your digital marketing for coupons updates newsletters and more GO MOBILE WITH COUPONS amp MORE According to Groupon almost half of the companyrsquos North American transactions are now driven by mobile devices which is up from 30 last summer We are excited about the launch of our new coupon sales and distribution service Coupons offer a complete ROI (Return On Investment) when it comes to advertising This is one campaign you will able to count to the penny what your clients purchased using your coupons from Urban Trendsetters
Young African-American men are among those likely to face a digital divide in urban cities but are also among the leading mo-bile device users in the country
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 16
16
TV
ldquoDitch the Dream and Become a Doer
My dreams did not come true I
worked really hard And I ended up building an empire out of my
Imaginationrdquo
-Shonda Rhimes
COMING SPRING 2015 Urban Trendsetters Un-Plugged
Filling the Void of Local Programming for African Americans
We have designed a show that brings our print publication to life UTS UnPlugged will launch in both the Columbus Dayton and Atlanta markets UTS TV will take our news magazine to a live and in living color television format Our community based programming will give viewers an up-close look at businesses organizations community leaders and more all from the comfort and convenience of their own home Our features include Local NationalGlobal News Lifestyle Arts amp Entertainment and Culture Business and Finance Health and Wellness
Business Spotlights amp MORE
Sponsors and participating businessorganization will have an opportunity to communicate information regarding ndash New Products ndash New Programs Initiative ndash New Promotions ndash Services ndash Contests
Dayton Columbus Atlanta
UTS Un-Plugged Guide to Reach Over Reaching Over 4 million households per week
Contact Urban Trendsetters for schedule and rates
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17
17
RADIO
ldquoIt is critical for us to tell our story from our perspective When the company is black owned you have Black decision makers a Black perspective and Black employeesrdquo
-Cathy Hughes
The NEW Urban Trendsetters Live Radio Show
Listen Live
Host Sharon S Gordon
Founder Urban Trendsetters LLC
Call in number 347-857-4490
Contact Urban Trendsetters for Spring broadcast schedule and rates
Broadcast Station Launch Spring 2014
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 18
18
MEDIA SPONSORSHIPS amp PARTNERSHIPS
The 10th Annual Black Enterpirse Women of Power Summit
Featuring Special Guest Judy Smith the inspiration behind the hit series ldquoSCANDALrdquo as well as a special tribute to actress Pam Grier Other speakser in-
clude Former Essence Editor Susan L Taylor and Motivational Speaker Lisa Nichols to name a few
Event Highlights Include
10th Annual Legacy Awards Gala Executive Leadership Sessions
Networking Workshops
Live Entertainment
UTS has become a major urban media sponsor for events throughout Ohio including those listed below and many others
Black Enterprise Magazinersquos Entrepreneur Conference Women of Power Summit and African American Film Festival National Market Development for Whorsquos Who Publishing
Tom Joyner HBCU Virtual Career Fairs Macyrsquos Music Festival The Arnoldrsquos Classic The Ohio State Fair
Ohio Minority Supplier Diversity Council Expo Juneteenth Ohio Festivals
City of Ohio-Mayors Small Business Conference 200Columbus Anniversary Campaign
Champions of Diversity Annual Luncheon and Career Fair Macyrsquos Music Festival
UTS served as the minority and diversity media and outreach coordinator for campaigns for construction projects They include the Columbus Hollywood Casino and the Greater Columbus Convention Center-Hilton
HERE IS A LIST OF SOME OF OUR 2015 EVENTS AND MEDIA SPONSORSHIP amp PARTNERSHIPS
Urban Trendsetters Virtual Career Fair Februaryndash Black History month March- Celebrating Women of Diversity AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU This series of career fairs will allow recruiters and job seekers to interact one on one from the comfort of office and home Each week is dedicated Logistics amp Warehouse Professional Healthcare and STEM
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19
19
JOIN US
The Urban Trendsetters List of 2015 Media Sponsorship is
GROWING NATIONALLY amp FAST
For More Information on advertising or sponsorship opportunities
Call Mykayla Bryant or Sharon S Gordon at 614-526-8876
Email mykaylaurbantrendsetterescom or Sha-
ronurbantrendsetterscom
All images are live and direct you to information about events
POWER NETWORKING DALLAS
June 2015 Dr George Fraser is Americarsquos 1 Networker and Founder of
Frasernet and The Power Networking Conference
Champions of Diversity is an annual l awards luncheion that cel-ebrates the corporations that take diversity series
Recognized in the categories of Leadership Supplier
Workforce Development Community Outreach
This event is in Columbus Ohio in September and NEW market launch in Atlanta GA in October
URBAN HANGOVER Fun with a SPLASH of
Business Join us in Puerto Rico for the
Urban Hangoverrsquos Annual Retreat
This year featuring Dr George Frasier Author
and Americarsquos 1 Networker Entertainment and More Over 1000 expected to
attend
MEDIA SPONSORSHIPS amp PARTNERSHIPS
This year
Hotlanta is the
place to be
Join us for the
1 Economic
Empowerment
Event of the
YEAR
The 2015 African American Male Wellness Walkndash August is African American Male Wellness Walk in Ohio 2015 represents expansion in Washington DC Atlanta and Detroit Join us as we walk for health Every Saturday in August Log onto website for dates times and locations
Honoring Excellence and Diversity in the Black Community
Urban Trendsetters is the proud National Market Development Partner for Whorsquos Who a Real Time Media Company
Contact us for upcoming book releases and sponsorships
Serving over 24 Markets
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 20
20
PUBLIC RELATIONS
ldquoAll business is personal Make your friends before you
need themrdquo
-Bob Johnson
PR Tactics (Customized for Each Client) Media Relations Industry Analyst Relations Media Tours News Releases - Writing News Releases - Distribution (View Services and Rates) On-Site Event Support Contributed Article Development and Placement Speaker Placement Award Nominations Media Kits Biography Creation Client Media Training Crisis Management
Our Public Relations (PR) work is structured around a cohesive set of customized objectives strategies and tactics that will increase awareness and preference for your product or service
Our PR Services are often bundled with our Marketing Services andor Publishing Industry Services to provide the best val-ue for the client
Typical PR Objectives
Increase positive press coverage and stimulate awareness and demand through the development and implementation of a Public Relations (Media Relations) Plan Establish you or your organization as thought leaders in terms of key issues attributes or messages Create a media buzz a foundation that can potentially be built upon in subsequent months and years Generate media coverage that favorably positions your organization Increase customers and resulting revenues
Typical PR Strategies Outreach ndash Consider utilization of various types of media (print web radio etc) and the targeting of multiple marketscitiesstatescountries Expose Your Message ndash Spotlight your organizations differentiators to drive awareness and demand (Consistency Frequency and Clarity in messaging) Credibility ndash Highlight your organization in the various media to increase credibility with customers and allow your firm to stand out from the crowd
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
21
Other PR amp Media Services Include
Street Team Video Audio Production
Sponsorship amp Proposal Creation Event Fundraising
PUBLIC RELATIONS
We are proud of our partnerships with these and other media outlets
Distribute to over 500 Media Partners
Press Release Rates As Low As $99
Publishing Services - Book Marketing Services - Book Public Relations Services - Consulting to Book Publishers - Consulting to Authors
Marketing Services - Strategic Marketing - Web Site Design - e-Business Strategy - Online amp Print Advertising - Brochures Marketing Collateral - Presentation and Proposal Creation - Business and Marketing Plans
Writing Services - Feature Articles - Speech Writing - News Releases
WE GOT YOU COVERED
Speaking Services - Global Paid Speaking Engagements - Instructional Workshops
NO BUSINESS OR BUDGET TOO BIG OR TOO SMALL Urban Trendsetters creates packages based on the needs desires and budgets of our clients We meet you where you are and take you to the next level From logo to outreach wersquove got you covered
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 22
22
UTS CITY VIEW
URBAN TRENDSETTERS INTRODUCES UTS CITYVIEW BILLBOARDS With the UTS CityView Billboards we are expanding our reach to thousands of people in communities all across the nation in small and large businesses in-cluding Fitness Centers Restaurants Salons amp Barber Shops Medical Offices and more Our network delivers HI-RES Ads to consumers everyday At the same time sharing ad revenue with the local communities that support the network of billboard systems We provide 100 targeted network marketing with Digital Signage UTS City View Billboards was designed to create a network of community access to information employment opportunities and to connect local communities while at the same time providing a information distribution network for the community Small Business Development is at work with our marketing model The community shares in profits by selling ads for each system Each business host receives a com-mission that goes back into their business for allowing us a place to host the billboards Locations hosting the system gets 5 of each ad sold within their estab-lishment and FREE Advertising on their location board as well as other partner host location boards We also offer sales positions and affiliate programs for people in the community looking for jobs or business opportunities Anyone can sell ads on the UTS CityView Boards and receive a portion of the sales UTS City View Billboards handles all the technical side of the Ad Servers including installation setup pro-ramming and ad management For more information visit UTS City View Online
ECONOMIC DEVELOPMENT amp CONNECTION FOR THE COMMUNITY
Low Cost Effective Advertising for Small
Businesses Income Producing Opportunity for Host Partners
Employment Affiliate Opportunities for Community
Special Features PSA for Community Announcements
Missing Persons Fundraising Opportunities for Non-Profits amp
MORE
SOCIAL TELEVISION
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
23
E_COMMERCE SITES
MOBILE RESPONSIVE WEBSITE
Whatrsquos the best way to scare off your prospects
Having a stale static amateurish website
Your website is your online storefront and if you wonrsquot treat it seriously your prospects
wonrsquot take your business seriously From the time the visitor lands on your website you have only SECONDS before they decide to stay on your website and engage in your content or bounce and go finder another website You cannot afford to overlook the importance of
intelligent design with high quality content
IS YOUR WEBSITE RESPONSIVE Smartphones and tablets are revolutionizing internet browsingmdashand thatrsquos putting it lightly
Did you know that roughly 50 of online searches are conducted over a mobile device Furthermore that number is only increasing with each passing day
Donrsquot get left behind by this emerging trend With mobile-responsive web design you can make sure that you are available wherever and whenever your customers are in need of your
products and services A website classified as mobile responsive means that the website displays properly on all
devices viewing the website
MEMBERSHIP SITES CHAMBERS amp ORGAZINZATIONS
BASIC WEBSITE RATES START AS LOW AS $250 INVESTMENT
NIGHT CLUBS AND RESTAURANTS
AUTHORS SPEAKERS PROFESSIONALS PHOTOGRAPHERS MUSICIANS
CHURCHES
Website Features Include Web Hosting Custom Theme Design Social Media Links Social Media Optimization Blog Features Website Submission E-Commerce Membership Directories Private Messaging Member Login Member Profiles Invoicing System Online Pay More
Extra Features for communities Activity Streaming Member Login Member Profiles Forum System (if needed) Media uploads Free Paid member system ( Membership w PayPalreg ) if required Event System Messaging System Private Messages Friends Mass Messaging
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 24
24
URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR
2015
ONLINE MARKETING SEO RESPONSIVE WEBSITE DESIGN PAY PER CLICK BLOG CONTENT CREATION LANDING PAGE CREATION AND DISTRIBUTION SOCIAL MEDIA CREATION amp MANAGEMENT SOCIAL OPTIMIZATION REPUTAITON MANAGEMENT
POSITION TO PROSPER Let us help you create a marketing strategy
for your business
MOBILE
MOBILE APPS WEBINAR DEVELOPMENT MOBILE TEXT CAMPAIGN DEVELOPMENT
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
25
ONLINE MARKETING SEO
ALL INLCLUSINVE PACKAGE BELOW $799 One Time Investment 1MONTH DURATION ndashAdditional ongoing monthly maintenance available $350 per month
YOUTUBE SETUP Facebook Profile Creation Design amp Optimization
YouTube Channel Creation and Optimization Facebook Profile Creation amp Optimization
Unique Email Account Creation (If Required) Banner Customization of Facebook Profile
YouTube Channel Design w Image Addition Resizing and Customizing
Banner Image Sourcing Editing Resizing and Customizing
Image Sourcing for Design Facebook Business Page Creation amp Optimization
Image Edition and Resizing Facebook Business Page Design w Image Sourcing Editing Resizing and Customizing
Image Cleaning and Finalizing Facebook Profile Information Population
YouTube Channel Profile Information and Population Social and Blog Account Setups
BLOGGER SETUP AND DESIGN Additional 5 Social Media Accounts Setup
Blogger Account Creation and Optimization Top 10 Social Sharing Accounts Setup
Blogger Theme Implementation (Design) 5 Press Release Accounts Setup
Google Plus Authorship Inclusion Primary Local Business Directories
TWITTER SETUP AND DESIGN Google Places ndash Creation and Optimization
Twitter Profile Creation and Optimization Bing Local ndash Creation and Optimization
Background Customization of Twitter Page Facebook Places ndash Creation and Optimization
Twitter Page Information Population Foursquare ndash Creation and Optimization
GOOGLE+ PROFILE CREATION DESIGN AND OPTIMIZATION Top 10 Business Directories Setup
Google+ Profile Creation and Optimization Top Niche or Geo Related Directory Account Creation and Optimization
Unique Email Account Creation (if required) Reporting and Auditing
Banner Customization of Google+ Business Page Internal Report Auditing and Analysis
Banner Image Sourcing Edition Resizing and Customization Work Reports
Google+ Business Page Creation and Optimization
Google+ Profile Information Population
OUR NEW Brand Establisher Package designed to secure and establish your brand on social media blogs and local directories ndash even before you decide to run aggressive online marketing campaigns
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 26
26
EMAIL MARKETING TOOLS
ldquoYou are the only one that can make a
difference What ever your dream
is Go For ITrdquo
-Earvin ldquo Magicrdquo Johnson
Video Email - The ability to send a personal video communication has never been easier All the robustness of a full-featured email account with the added value of communicating in video The next best thing to be-ing there live - YOU delivered to their inbox Our smart technology allows them to see you whether they are online or mobile
Video email marketingmdashThe same high impact you get from send-ing a personal video message multiplied As a fully qualified Email Service Provider (ESP) we make it as easy to send 100000 emails as it is to send 1 email You have total flexibility in design ranging from simple easy-to-design email by uploading graphics all the way to fully customizable HTML With great delivery rates and our handling the opt-in op-out compliance-related management we make email marketing a breeze
Social and mobile campaignsmdashWe make it easy to extend your marketing and communication into both social media like Facebook and Twitter and out to the world of mobile devices via a text message
Website and lead capture page hostingmdashMission number one in the world of effective internet marketing is lead capture or data capture We make it easy for you to set up and host your lead capture forms and pages right inside of officePRO No more need to use and manage multiple systems to get the job done We allow you to have as many different lists and cate-gories as you require to organize your contacts and target your communica-tion to them
Full CRM functionalitymdashAt the heart of our system is a very robust Contact Management System We have taken the most used and effective features of expensive and complicated CRM systems and placed it right at the center of your service We build a full contact record for every added or imported lead Every form of communication from email campaigns and even personal text messages are easily accessible from the contact record
Media StoragemdashIn a world where media (video audio and graphics) is becoming a more critical piece of communication it just makes sense to keep it all together in your communication system
AutorespondersmdashEveryone agrees that regular communications is the secret to building a great and meaningful relationship but they al-so agree that its often hard to fit regular communications in to a busy work schedule The answer Automated scheduled delivery Create your letters in advance and let the system send them out for you per the schedule of your design
Group Media Sharing - Working with a staff or a team We make it possible for you to share your content and media with others on your team maximizing the control and consistency of your brand in your organizations communications while minimizing the effort required to manage the process
Powerful reporting tracking and analytics - There was once a time (and there still is for many) where much of marketing and adver-tising was done in the blind You had no way of really knowing how ef-fective your message was or what people were reacting to until some-one actually called or visited you Those days are over for smart compa-nies Using a digital marketing system allows you to know hellipwell every-thing How many people received your communication opening your email click on a link watch a video etc has all been built in to every part of officePRO
Change and technology Most agree that there is much more in of-ficePRO than is needed especially at the low price point If not then we hope that we soon make you feel that way
ALL INCLUSIVE SYSTEM 5000 Contacts $50 per Month
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
27
APPS
We have apps now available in the following areas
Faith-based
Restaurant
Auto Dealer
Dr Dentist
Chiropractors
Fitness
Medical Pet Grooming
Schools
Personal
Bowling Alley
Insurance Agent
Musician
SalonsSpas
Associations
Musicians
Authors
Dance Studio
Attorney
Auto Mechanics
LoungeClubs
Realtors
Service Industry
RATES BEGIN AT $695
As a business owner you cannot escape the impact mobile has had on business communication Al-ready more than 50 of mobile internet searches are being done via a mobile device Your custom-ers have made the shift to smart devices and it has rapidly become their ldquogo tordquo place for information recommendations referrals and re-search for everything For many industries 2012 is the tipping point year their marketing has been forced to shift to mobile What is your mobile strategy How are you taking advantage of the un-stoppable shift in communication
There will be over 2 billion connected mobile
devices in 2015
Mobile Users are Less than 6ft away from their phones at all times
Push Notifications Send important messages about upcoming events special offers or news alerts directly to your customers mobile devices Set your notifications to send now or at a future date and time Location Based amp Geo Fence Send notifications to users at the point where they enter a certain geographic area (cross the fence) GPS Directions GPSQR Coupons Convenient Functionality Go Viral Event Listings Educate and Inform Fan Wall Social Media Integration One-Touch Calling and Emailing Video Integration Photo Gallery and Email Photo Mailing List Integrations We make it easy to integrate outside services Whether its Open Table for reservations an appointment-setting service for a salon robust forms using WooFoo or podcasts with SoundCloud we can integrate it with your app
African Americans are such a valuable market for advertisers Not only are 69
active online buyers theyre also very social They interact across platforms
share their thoughts search actively and are more receptive to online marketing
FEATURES INCLUDE BUT NOT LIMITED
For More Information About Our Apps Call Us or Download the 2015 UTS
ReFresh Guide
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 28
28
Coming July 2015
The BEE (Black Economic Empowerment) Directory
What is the BEE Business Directory
The BEE (Black Economic Empowerment) Business Directory is a com-munity resource for locating African Americans in business and to com-municate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE will launch in Central Ohio The BEE Business Directory will be published in print and online
The printed version will be available for distribution July 2015 Our goal is to register over 500 businesses by submission date May 1 2015 Join Us
ON DECK
Coming April 2015 Fit amp Trendy
Fit and Trendy Magazine is a quarterly health and wellness magazine Our mission is to create a Health and Wellness Movement throughout the urban communities we represent
Minorities with an emphasis on the African American culture are facing health risks at an alarming rate and developing illnesses that can be reversed through a shift of the mind-set and changing the daily routines one small step at a time And making the decision to live a healthy lifestyle
Fit amp Trendy Magazine along with the Fit ampTrendy Website will create a community of like-minded individuals all working for the same goalhellipto be healthy wealthy and wise
Join us on this Fitness Revolution Your Health is Your Wealth
ldquoBe encouraged Stay on your hustle You canrsquot fail until you quitrdquo -Russell Simmons
What would you do if you didnt care what anyone thinks The answer may astound YOU
Try it We DARE YOU
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 13
13
WEBSITE
UTS Online Classifieds
The Urban Trendsetters allow our customers the op-portunity to submit their classified ads and pay online You may add photos videos and links to your classified ads You may also choose to upload current display ad As with our coupons our classified ads are available in print online via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website
Urban Trendsetters Online Advertising Sizes Top Banner $500 per month amp Bottom Banner $300 Size 468 pixels wide x 60 pixels height Box Ad $200 - 125 pixels x 125 pixels Coupon $250 - 400 pixels x 200 pixels
Online Business Directory Basic Business Listing FREE Name Address Phone Email 1 Photo logo and Website link Premium Listing $100 mo 6 mos Includes basic listing info plus Up to 4 photos Business logo w link to listing Supreme Listing $175 1 Year Includes Premium Listing info plus Up to 6 photos up to 2 min video and online business spotlight Prime Listing $250 1 Year
Includes Premium Listing info plus Business Listing in UTS Print version with online link to company website
Online Classifieds
All print classified ads receive FREE placement online One Week $25 Two Weeks $40 One Month $75 Includes 1 photo up to 500 characters
THE URBAN TRENDSETTERS ONLINE The Urban Trendsetters website offers our readers and followers news and information daily Readers can view read Urban Trendsetters in print as well as online with our new interactive version Interviews and articles come to life on the UTS website Urban Trendsetters Online offers many additional advertising marketing and promotional options including our UTS Online Edition With every display advertisement purchase in Urban Trendsetters we include a hyper-link to your webpage or social networking page of choice In addition to our online version UTS offers coupons classified ads business directory automobile directory health and wellness directory Job Search amp Opportunity feature and MORE
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 14
14
ONLINE FEATURES
CAREERS AND OPPORTUNITY
Online Opportunities amp Jobs Listing
Premium Opportunity Listing $50 - 2 wks $75 1 Mo Includes basic listing info plus Inclusion on UTS Career Jobs and Opportunity Blast sent 1x per week Prime Opportunity Listing $150 1 Mo Premium Listing plus Month in print and online
1Coupons are more influential than you know Studies show that coupons are second only to word-of-mouth when it come to influencing consumer purchasing decisions 2 Coupon marketing is one of the only measurable forms of marketing Most advertising and marketing is impossible to accurately measure But coupons can be easily tracked by redemption rate and redemption location giving you valuable insight into your consumer and justifying your marketing budget 3 Coupons get you in Advertised promotions are quickly forgotten but a coupon is carried by consumers in a purse or wallet to their store with your name and photo all over it 4 Coupons offer a one-to-one personal moment Unlike print ads radio TV and most other forms of advertising coupons offer a private distraction-free communication moment 5 Coupons reach affluent consumers $100000 annual income are roughly twice as likely to use coupons than people with lower incomes
EVENTS
Calendar of Events
Basic Calendar Listing FREE Event DescriptionDate Cost Location Contact Name Address Phone Email 1 Photo logo and Website link Premium Calendar Listing $50 Includes basic listing info plus Event flier posting on front events page Event listing and flier w link to listing on weekly UTS weekly TrendE-Blast for 1 month (4 Blasts)
Join Us for 90 Days of
Networking
Coupons Coupon 400 pixels x 200 pixels
Premium Listing $125 2 weeks Coupon posted on our Trendy Savings Page
Supreme Listing $200 2 weeks Coupon posted on Trendy Saving for download
and UTS Mobile Coupon distribution
Increase Sales with Coupons
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15
15
DIGITAL amp EMAIL MARKETING
UTS Trend E-Blast campaigns will increase your exposure and get your message read Increase your profits by using your existing customers and their email address-es Email your monthly newsletters and announcements to all of your customers in a few clicks Let them also for-ward to their friends and family and further your brand awareness Create video enhanced email campaigns that will further engage your clients and make them stop and pay attention to your message or commercial Plan-ning and strategy is essential to a successful marketing plan Great for sending Exclusive Coupon Offers New Product Offerings Sales and Dis-counts Pro-motions Special Event Announcements HolidaySeasonal Greeting Messages Birthday Offers Special Invitations Contest Offerings SEND TO OUR DATA BASEmdashUTS Trend E-Blasts are sent to over 25000 UTS email subscribers Weekly SEND TO YOUR DATA BASEmdash We also offer personalized blasts for your customer base DONrsquoT HAVE A DATA BASE- Let UTS help you Ask us about our digital platform programs and data base creation and retention programs featuring mobile texting and more today
TRENDE-BLASTmdash OVER 50000 EMAIL SUBSCRIBERS
Market and Advertise your Brand with UTS featuring your businessorganization in a Trend E-Blast Basic Blast (Client provides pre designed ldquoHot Cardrdquo or Flier) 1 Blast 1 Month $150 3-5 Blast 10 Discount $135 6-8 Blasts 15 Discount $12750 9-11 Blasts 20 Discount $120 12+ Blasts 25 Discount $11250 Custom Blasts Add- Onrsquosndash Include content 1 hy-perlink to location of your choice (website social site video) $75 Design Fee $50 Submission Form $25 Audio (Radio Commercial) $50 Video (Production Not Included) $50 Additional photos up to 6
UTS Newsletters- Be a UTS Newsletter Sponsor Urban Trendsetters distributes a weekly e-blast (TrendE-Blast) to announce each new printonline edition and current news amp events to over 25000 email subscribers 2xrsquos per month Sponsor Industry E-blasts Newsletter Blasts
Banner Sponsorship Top $100 Bottom $75 Side $50
MOBILE MARKETING
UTS Mobile Basic Mobile $50 Setup Fee and $50 per 1 Month (2) Notifications Add Video $150 per 1 Month (2) Notifications Basic Text includes 1 Message to UTS Mobile Contacts QR Code for print and marketing inclusion Use mobile messages to deliver all of your digital marketing for coupons updates newsletters and more GO MOBILE WITH COUPONS amp MORE According to Groupon almost half of the companyrsquos North American transactions are now driven by mobile devices which is up from 30 last summer We are excited about the launch of our new coupon sales and distribution service Coupons offer a complete ROI (Return On Investment) when it comes to advertising This is one campaign you will able to count to the penny what your clients purchased using your coupons from Urban Trendsetters
Young African-American men are among those likely to face a digital divide in urban cities but are also among the leading mo-bile device users in the country
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 16
16
TV
ldquoDitch the Dream and Become a Doer
My dreams did not come true I
worked really hard And I ended up building an empire out of my
Imaginationrdquo
-Shonda Rhimes
COMING SPRING 2015 Urban Trendsetters Un-Plugged
Filling the Void of Local Programming for African Americans
We have designed a show that brings our print publication to life UTS UnPlugged will launch in both the Columbus Dayton and Atlanta markets UTS TV will take our news magazine to a live and in living color television format Our community based programming will give viewers an up-close look at businesses organizations community leaders and more all from the comfort and convenience of their own home Our features include Local NationalGlobal News Lifestyle Arts amp Entertainment and Culture Business and Finance Health and Wellness
Business Spotlights amp MORE
Sponsors and participating businessorganization will have an opportunity to communicate information regarding ndash New Products ndash New Programs Initiative ndash New Promotions ndash Services ndash Contests
Dayton Columbus Atlanta
UTS Un-Plugged Guide to Reach Over Reaching Over 4 million households per week
Contact Urban Trendsetters for schedule and rates
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17
17
RADIO
ldquoIt is critical for us to tell our story from our perspective When the company is black owned you have Black decision makers a Black perspective and Black employeesrdquo
-Cathy Hughes
The NEW Urban Trendsetters Live Radio Show
Listen Live
Host Sharon S Gordon
Founder Urban Trendsetters LLC
Call in number 347-857-4490
Contact Urban Trendsetters for Spring broadcast schedule and rates
Broadcast Station Launch Spring 2014
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 18
18
MEDIA SPONSORSHIPS amp PARTNERSHIPS
The 10th Annual Black Enterpirse Women of Power Summit
Featuring Special Guest Judy Smith the inspiration behind the hit series ldquoSCANDALrdquo as well as a special tribute to actress Pam Grier Other speakser in-
clude Former Essence Editor Susan L Taylor and Motivational Speaker Lisa Nichols to name a few
Event Highlights Include
10th Annual Legacy Awards Gala Executive Leadership Sessions
Networking Workshops
Live Entertainment
UTS has become a major urban media sponsor for events throughout Ohio including those listed below and many others
Black Enterprise Magazinersquos Entrepreneur Conference Women of Power Summit and African American Film Festival National Market Development for Whorsquos Who Publishing
Tom Joyner HBCU Virtual Career Fairs Macyrsquos Music Festival The Arnoldrsquos Classic The Ohio State Fair
Ohio Minority Supplier Diversity Council Expo Juneteenth Ohio Festivals
City of Ohio-Mayors Small Business Conference 200Columbus Anniversary Campaign
Champions of Diversity Annual Luncheon and Career Fair Macyrsquos Music Festival
UTS served as the minority and diversity media and outreach coordinator for campaigns for construction projects They include the Columbus Hollywood Casino and the Greater Columbus Convention Center-Hilton
HERE IS A LIST OF SOME OF OUR 2015 EVENTS AND MEDIA SPONSORSHIP amp PARTNERSHIPS
Urban Trendsetters Virtual Career Fair Februaryndash Black History month March- Celebrating Women of Diversity AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU This series of career fairs will allow recruiters and job seekers to interact one on one from the comfort of office and home Each week is dedicated Logistics amp Warehouse Professional Healthcare and STEM
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19
19
JOIN US
The Urban Trendsetters List of 2015 Media Sponsorship is
GROWING NATIONALLY amp FAST
For More Information on advertising or sponsorship opportunities
Call Mykayla Bryant or Sharon S Gordon at 614-526-8876
Email mykaylaurbantrendsetterescom or Sha-
ronurbantrendsetterscom
All images are live and direct you to information about events
POWER NETWORKING DALLAS
June 2015 Dr George Fraser is Americarsquos 1 Networker and Founder of
Frasernet and The Power Networking Conference
Champions of Diversity is an annual l awards luncheion that cel-ebrates the corporations that take diversity series
Recognized in the categories of Leadership Supplier
Workforce Development Community Outreach
This event is in Columbus Ohio in September and NEW market launch in Atlanta GA in October
URBAN HANGOVER Fun with a SPLASH of
Business Join us in Puerto Rico for the
Urban Hangoverrsquos Annual Retreat
This year featuring Dr George Frasier Author
and Americarsquos 1 Networker Entertainment and More Over 1000 expected to
attend
MEDIA SPONSORSHIPS amp PARTNERSHIPS
This year
Hotlanta is the
place to be
Join us for the
1 Economic
Empowerment
Event of the
YEAR
The 2015 African American Male Wellness Walkndash August is African American Male Wellness Walk in Ohio 2015 represents expansion in Washington DC Atlanta and Detroit Join us as we walk for health Every Saturday in August Log onto website for dates times and locations
Honoring Excellence and Diversity in the Black Community
Urban Trendsetters is the proud National Market Development Partner for Whorsquos Who a Real Time Media Company
Contact us for upcoming book releases and sponsorships
Serving over 24 Markets
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 20
20
PUBLIC RELATIONS
ldquoAll business is personal Make your friends before you
need themrdquo
-Bob Johnson
PR Tactics (Customized for Each Client) Media Relations Industry Analyst Relations Media Tours News Releases - Writing News Releases - Distribution (View Services and Rates) On-Site Event Support Contributed Article Development and Placement Speaker Placement Award Nominations Media Kits Biography Creation Client Media Training Crisis Management
Our Public Relations (PR) work is structured around a cohesive set of customized objectives strategies and tactics that will increase awareness and preference for your product or service
Our PR Services are often bundled with our Marketing Services andor Publishing Industry Services to provide the best val-ue for the client
Typical PR Objectives
Increase positive press coverage and stimulate awareness and demand through the development and implementation of a Public Relations (Media Relations) Plan Establish you or your organization as thought leaders in terms of key issues attributes or messages Create a media buzz a foundation that can potentially be built upon in subsequent months and years Generate media coverage that favorably positions your organization Increase customers and resulting revenues
Typical PR Strategies Outreach ndash Consider utilization of various types of media (print web radio etc) and the targeting of multiple marketscitiesstatescountries Expose Your Message ndash Spotlight your organizations differentiators to drive awareness and demand (Consistency Frequency and Clarity in messaging) Credibility ndash Highlight your organization in the various media to increase credibility with customers and allow your firm to stand out from the crowd
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
21
Other PR amp Media Services Include
Street Team Video Audio Production
Sponsorship amp Proposal Creation Event Fundraising
PUBLIC RELATIONS
We are proud of our partnerships with these and other media outlets
Distribute to over 500 Media Partners
Press Release Rates As Low As $99
Publishing Services - Book Marketing Services - Book Public Relations Services - Consulting to Book Publishers - Consulting to Authors
Marketing Services - Strategic Marketing - Web Site Design - e-Business Strategy - Online amp Print Advertising - Brochures Marketing Collateral - Presentation and Proposal Creation - Business and Marketing Plans
Writing Services - Feature Articles - Speech Writing - News Releases
WE GOT YOU COVERED
Speaking Services - Global Paid Speaking Engagements - Instructional Workshops
NO BUSINESS OR BUDGET TOO BIG OR TOO SMALL Urban Trendsetters creates packages based on the needs desires and budgets of our clients We meet you where you are and take you to the next level From logo to outreach wersquove got you covered
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 22
22
UTS CITY VIEW
URBAN TRENDSETTERS INTRODUCES UTS CITYVIEW BILLBOARDS With the UTS CityView Billboards we are expanding our reach to thousands of people in communities all across the nation in small and large businesses in-cluding Fitness Centers Restaurants Salons amp Barber Shops Medical Offices and more Our network delivers HI-RES Ads to consumers everyday At the same time sharing ad revenue with the local communities that support the network of billboard systems We provide 100 targeted network marketing with Digital Signage UTS City View Billboards was designed to create a network of community access to information employment opportunities and to connect local communities while at the same time providing a information distribution network for the community Small Business Development is at work with our marketing model The community shares in profits by selling ads for each system Each business host receives a com-mission that goes back into their business for allowing us a place to host the billboards Locations hosting the system gets 5 of each ad sold within their estab-lishment and FREE Advertising on their location board as well as other partner host location boards We also offer sales positions and affiliate programs for people in the community looking for jobs or business opportunities Anyone can sell ads on the UTS CityView Boards and receive a portion of the sales UTS City View Billboards handles all the technical side of the Ad Servers including installation setup pro-ramming and ad management For more information visit UTS City View Online
ECONOMIC DEVELOPMENT amp CONNECTION FOR THE COMMUNITY
Low Cost Effective Advertising for Small
Businesses Income Producing Opportunity for Host Partners
Employment Affiliate Opportunities for Community
Special Features PSA for Community Announcements
Missing Persons Fundraising Opportunities for Non-Profits amp
MORE
SOCIAL TELEVISION
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
23
E_COMMERCE SITES
MOBILE RESPONSIVE WEBSITE
Whatrsquos the best way to scare off your prospects
Having a stale static amateurish website
Your website is your online storefront and if you wonrsquot treat it seriously your prospects
wonrsquot take your business seriously From the time the visitor lands on your website you have only SECONDS before they decide to stay on your website and engage in your content or bounce and go finder another website You cannot afford to overlook the importance of
intelligent design with high quality content
IS YOUR WEBSITE RESPONSIVE Smartphones and tablets are revolutionizing internet browsingmdashand thatrsquos putting it lightly
Did you know that roughly 50 of online searches are conducted over a mobile device Furthermore that number is only increasing with each passing day
Donrsquot get left behind by this emerging trend With mobile-responsive web design you can make sure that you are available wherever and whenever your customers are in need of your
products and services A website classified as mobile responsive means that the website displays properly on all
devices viewing the website
MEMBERSHIP SITES CHAMBERS amp ORGAZINZATIONS
BASIC WEBSITE RATES START AS LOW AS $250 INVESTMENT
NIGHT CLUBS AND RESTAURANTS
AUTHORS SPEAKERS PROFESSIONALS PHOTOGRAPHERS MUSICIANS
CHURCHES
Website Features Include Web Hosting Custom Theme Design Social Media Links Social Media Optimization Blog Features Website Submission E-Commerce Membership Directories Private Messaging Member Login Member Profiles Invoicing System Online Pay More
Extra Features for communities Activity Streaming Member Login Member Profiles Forum System (if needed) Media uploads Free Paid member system ( Membership w PayPalreg ) if required Event System Messaging System Private Messages Friends Mass Messaging
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 24
24
URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR
2015
ONLINE MARKETING SEO RESPONSIVE WEBSITE DESIGN PAY PER CLICK BLOG CONTENT CREATION LANDING PAGE CREATION AND DISTRIBUTION SOCIAL MEDIA CREATION amp MANAGEMENT SOCIAL OPTIMIZATION REPUTAITON MANAGEMENT
POSITION TO PROSPER Let us help you create a marketing strategy
for your business
MOBILE
MOBILE APPS WEBINAR DEVELOPMENT MOBILE TEXT CAMPAIGN DEVELOPMENT
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
25
ONLINE MARKETING SEO
ALL INLCLUSINVE PACKAGE BELOW $799 One Time Investment 1MONTH DURATION ndashAdditional ongoing monthly maintenance available $350 per month
YOUTUBE SETUP Facebook Profile Creation Design amp Optimization
YouTube Channel Creation and Optimization Facebook Profile Creation amp Optimization
Unique Email Account Creation (If Required) Banner Customization of Facebook Profile
YouTube Channel Design w Image Addition Resizing and Customizing
Banner Image Sourcing Editing Resizing and Customizing
Image Sourcing for Design Facebook Business Page Creation amp Optimization
Image Edition and Resizing Facebook Business Page Design w Image Sourcing Editing Resizing and Customizing
Image Cleaning and Finalizing Facebook Profile Information Population
YouTube Channel Profile Information and Population Social and Blog Account Setups
BLOGGER SETUP AND DESIGN Additional 5 Social Media Accounts Setup
Blogger Account Creation and Optimization Top 10 Social Sharing Accounts Setup
Blogger Theme Implementation (Design) 5 Press Release Accounts Setup
Google Plus Authorship Inclusion Primary Local Business Directories
TWITTER SETUP AND DESIGN Google Places ndash Creation and Optimization
Twitter Profile Creation and Optimization Bing Local ndash Creation and Optimization
Background Customization of Twitter Page Facebook Places ndash Creation and Optimization
Twitter Page Information Population Foursquare ndash Creation and Optimization
GOOGLE+ PROFILE CREATION DESIGN AND OPTIMIZATION Top 10 Business Directories Setup
Google+ Profile Creation and Optimization Top Niche or Geo Related Directory Account Creation and Optimization
Unique Email Account Creation (if required) Reporting and Auditing
Banner Customization of Google+ Business Page Internal Report Auditing and Analysis
Banner Image Sourcing Edition Resizing and Customization Work Reports
Google+ Business Page Creation and Optimization
Google+ Profile Information Population
OUR NEW Brand Establisher Package designed to secure and establish your brand on social media blogs and local directories ndash even before you decide to run aggressive online marketing campaigns
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 26
26
EMAIL MARKETING TOOLS
ldquoYou are the only one that can make a
difference What ever your dream
is Go For ITrdquo
-Earvin ldquo Magicrdquo Johnson
Video Email - The ability to send a personal video communication has never been easier All the robustness of a full-featured email account with the added value of communicating in video The next best thing to be-ing there live - YOU delivered to their inbox Our smart technology allows them to see you whether they are online or mobile
Video email marketingmdashThe same high impact you get from send-ing a personal video message multiplied As a fully qualified Email Service Provider (ESP) we make it as easy to send 100000 emails as it is to send 1 email You have total flexibility in design ranging from simple easy-to-design email by uploading graphics all the way to fully customizable HTML With great delivery rates and our handling the opt-in op-out compliance-related management we make email marketing a breeze
Social and mobile campaignsmdashWe make it easy to extend your marketing and communication into both social media like Facebook and Twitter and out to the world of mobile devices via a text message
Website and lead capture page hostingmdashMission number one in the world of effective internet marketing is lead capture or data capture We make it easy for you to set up and host your lead capture forms and pages right inside of officePRO No more need to use and manage multiple systems to get the job done We allow you to have as many different lists and cate-gories as you require to organize your contacts and target your communica-tion to them
Full CRM functionalitymdashAt the heart of our system is a very robust Contact Management System We have taken the most used and effective features of expensive and complicated CRM systems and placed it right at the center of your service We build a full contact record for every added or imported lead Every form of communication from email campaigns and even personal text messages are easily accessible from the contact record
Media StoragemdashIn a world where media (video audio and graphics) is becoming a more critical piece of communication it just makes sense to keep it all together in your communication system
AutorespondersmdashEveryone agrees that regular communications is the secret to building a great and meaningful relationship but they al-so agree that its often hard to fit regular communications in to a busy work schedule The answer Automated scheduled delivery Create your letters in advance and let the system send them out for you per the schedule of your design
Group Media Sharing - Working with a staff or a team We make it possible for you to share your content and media with others on your team maximizing the control and consistency of your brand in your organizations communications while minimizing the effort required to manage the process
Powerful reporting tracking and analytics - There was once a time (and there still is for many) where much of marketing and adver-tising was done in the blind You had no way of really knowing how ef-fective your message was or what people were reacting to until some-one actually called or visited you Those days are over for smart compa-nies Using a digital marketing system allows you to know hellipwell every-thing How many people received your communication opening your email click on a link watch a video etc has all been built in to every part of officePRO
Change and technology Most agree that there is much more in of-ficePRO than is needed especially at the low price point If not then we hope that we soon make you feel that way
ALL INCLUSIVE SYSTEM 5000 Contacts $50 per Month
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
27
APPS
We have apps now available in the following areas
Faith-based
Restaurant
Auto Dealer
Dr Dentist
Chiropractors
Fitness
Medical Pet Grooming
Schools
Personal
Bowling Alley
Insurance Agent
Musician
SalonsSpas
Associations
Musicians
Authors
Dance Studio
Attorney
Auto Mechanics
LoungeClubs
Realtors
Service Industry
RATES BEGIN AT $695
As a business owner you cannot escape the impact mobile has had on business communication Al-ready more than 50 of mobile internet searches are being done via a mobile device Your custom-ers have made the shift to smart devices and it has rapidly become their ldquogo tordquo place for information recommendations referrals and re-search for everything For many industries 2012 is the tipping point year their marketing has been forced to shift to mobile What is your mobile strategy How are you taking advantage of the un-stoppable shift in communication
There will be over 2 billion connected mobile
devices in 2015
Mobile Users are Less than 6ft away from their phones at all times
Push Notifications Send important messages about upcoming events special offers or news alerts directly to your customers mobile devices Set your notifications to send now or at a future date and time Location Based amp Geo Fence Send notifications to users at the point where they enter a certain geographic area (cross the fence) GPS Directions GPSQR Coupons Convenient Functionality Go Viral Event Listings Educate and Inform Fan Wall Social Media Integration One-Touch Calling and Emailing Video Integration Photo Gallery and Email Photo Mailing List Integrations We make it easy to integrate outside services Whether its Open Table for reservations an appointment-setting service for a salon robust forms using WooFoo or podcasts with SoundCloud we can integrate it with your app
African Americans are such a valuable market for advertisers Not only are 69
active online buyers theyre also very social They interact across platforms
share their thoughts search actively and are more receptive to online marketing
FEATURES INCLUDE BUT NOT LIMITED
For More Information About Our Apps Call Us or Download the 2015 UTS
ReFresh Guide
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 28
28
Coming July 2015
The BEE (Black Economic Empowerment) Directory
What is the BEE Business Directory
The BEE (Black Economic Empowerment) Business Directory is a com-munity resource for locating African Americans in business and to com-municate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE will launch in Central Ohio The BEE Business Directory will be published in print and online
The printed version will be available for distribution July 2015 Our goal is to register over 500 businesses by submission date May 1 2015 Join Us
ON DECK
Coming April 2015 Fit amp Trendy
Fit and Trendy Magazine is a quarterly health and wellness magazine Our mission is to create a Health and Wellness Movement throughout the urban communities we represent
Minorities with an emphasis on the African American culture are facing health risks at an alarming rate and developing illnesses that can be reversed through a shift of the mind-set and changing the daily routines one small step at a time And making the decision to live a healthy lifestyle
Fit amp Trendy Magazine along with the Fit ampTrendy Website will create a community of like-minded individuals all working for the same goalhellipto be healthy wealthy and wise
Join us on this Fitness Revolution Your Health is Your Wealth
ldquoBe encouraged Stay on your hustle You canrsquot fail until you quitrdquo -Russell Simmons
What would you do if you didnt care what anyone thinks The answer may astound YOU
Try it We DARE YOU
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 14
14
ONLINE FEATURES
CAREERS AND OPPORTUNITY
Online Opportunities amp Jobs Listing
Premium Opportunity Listing $50 - 2 wks $75 1 Mo Includes basic listing info plus Inclusion on UTS Career Jobs and Opportunity Blast sent 1x per week Prime Opportunity Listing $150 1 Mo Premium Listing plus Month in print and online
1Coupons are more influential than you know Studies show that coupons are second only to word-of-mouth when it come to influencing consumer purchasing decisions 2 Coupon marketing is one of the only measurable forms of marketing Most advertising and marketing is impossible to accurately measure But coupons can be easily tracked by redemption rate and redemption location giving you valuable insight into your consumer and justifying your marketing budget 3 Coupons get you in Advertised promotions are quickly forgotten but a coupon is carried by consumers in a purse or wallet to their store with your name and photo all over it 4 Coupons offer a one-to-one personal moment Unlike print ads radio TV and most other forms of advertising coupons offer a private distraction-free communication moment 5 Coupons reach affluent consumers $100000 annual income are roughly twice as likely to use coupons than people with lower incomes
EVENTS
Calendar of Events
Basic Calendar Listing FREE Event DescriptionDate Cost Location Contact Name Address Phone Email 1 Photo logo and Website link Premium Calendar Listing $50 Includes basic listing info plus Event flier posting on front events page Event listing and flier w link to listing on weekly UTS weekly TrendE-Blast for 1 month (4 Blasts)
Join Us for 90 Days of
Networking
Coupons Coupon 400 pixels x 200 pixels
Premium Listing $125 2 weeks Coupon posted on our Trendy Savings Page
Supreme Listing $200 2 weeks Coupon posted on Trendy Saving for download
and UTS Mobile Coupon distribution
Increase Sales with Coupons
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15
15
DIGITAL amp EMAIL MARKETING
UTS Trend E-Blast campaigns will increase your exposure and get your message read Increase your profits by using your existing customers and their email address-es Email your monthly newsletters and announcements to all of your customers in a few clicks Let them also for-ward to their friends and family and further your brand awareness Create video enhanced email campaigns that will further engage your clients and make them stop and pay attention to your message or commercial Plan-ning and strategy is essential to a successful marketing plan Great for sending Exclusive Coupon Offers New Product Offerings Sales and Dis-counts Pro-motions Special Event Announcements HolidaySeasonal Greeting Messages Birthday Offers Special Invitations Contest Offerings SEND TO OUR DATA BASEmdashUTS Trend E-Blasts are sent to over 25000 UTS email subscribers Weekly SEND TO YOUR DATA BASEmdash We also offer personalized blasts for your customer base DONrsquoT HAVE A DATA BASE- Let UTS help you Ask us about our digital platform programs and data base creation and retention programs featuring mobile texting and more today
TRENDE-BLASTmdash OVER 50000 EMAIL SUBSCRIBERS
Market and Advertise your Brand with UTS featuring your businessorganization in a Trend E-Blast Basic Blast (Client provides pre designed ldquoHot Cardrdquo or Flier) 1 Blast 1 Month $150 3-5 Blast 10 Discount $135 6-8 Blasts 15 Discount $12750 9-11 Blasts 20 Discount $120 12+ Blasts 25 Discount $11250 Custom Blasts Add- Onrsquosndash Include content 1 hy-perlink to location of your choice (website social site video) $75 Design Fee $50 Submission Form $25 Audio (Radio Commercial) $50 Video (Production Not Included) $50 Additional photos up to 6
UTS Newsletters- Be a UTS Newsletter Sponsor Urban Trendsetters distributes a weekly e-blast (TrendE-Blast) to announce each new printonline edition and current news amp events to over 25000 email subscribers 2xrsquos per month Sponsor Industry E-blasts Newsletter Blasts
Banner Sponsorship Top $100 Bottom $75 Side $50
MOBILE MARKETING
UTS Mobile Basic Mobile $50 Setup Fee and $50 per 1 Month (2) Notifications Add Video $150 per 1 Month (2) Notifications Basic Text includes 1 Message to UTS Mobile Contacts QR Code for print and marketing inclusion Use mobile messages to deliver all of your digital marketing for coupons updates newsletters and more GO MOBILE WITH COUPONS amp MORE According to Groupon almost half of the companyrsquos North American transactions are now driven by mobile devices which is up from 30 last summer We are excited about the launch of our new coupon sales and distribution service Coupons offer a complete ROI (Return On Investment) when it comes to advertising This is one campaign you will able to count to the penny what your clients purchased using your coupons from Urban Trendsetters
Young African-American men are among those likely to face a digital divide in urban cities but are also among the leading mo-bile device users in the country
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 16
16
TV
ldquoDitch the Dream and Become a Doer
My dreams did not come true I
worked really hard And I ended up building an empire out of my
Imaginationrdquo
-Shonda Rhimes
COMING SPRING 2015 Urban Trendsetters Un-Plugged
Filling the Void of Local Programming for African Americans
We have designed a show that brings our print publication to life UTS UnPlugged will launch in both the Columbus Dayton and Atlanta markets UTS TV will take our news magazine to a live and in living color television format Our community based programming will give viewers an up-close look at businesses organizations community leaders and more all from the comfort and convenience of their own home Our features include Local NationalGlobal News Lifestyle Arts amp Entertainment and Culture Business and Finance Health and Wellness
Business Spotlights amp MORE
Sponsors and participating businessorganization will have an opportunity to communicate information regarding ndash New Products ndash New Programs Initiative ndash New Promotions ndash Services ndash Contests
Dayton Columbus Atlanta
UTS Un-Plugged Guide to Reach Over Reaching Over 4 million households per week
Contact Urban Trendsetters for schedule and rates
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17
17
RADIO
ldquoIt is critical for us to tell our story from our perspective When the company is black owned you have Black decision makers a Black perspective and Black employeesrdquo
-Cathy Hughes
The NEW Urban Trendsetters Live Radio Show
Listen Live
Host Sharon S Gordon
Founder Urban Trendsetters LLC
Call in number 347-857-4490
Contact Urban Trendsetters for Spring broadcast schedule and rates
Broadcast Station Launch Spring 2014
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 18
18
MEDIA SPONSORSHIPS amp PARTNERSHIPS
The 10th Annual Black Enterpirse Women of Power Summit
Featuring Special Guest Judy Smith the inspiration behind the hit series ldquoSCANDALrdquo as well as a special tribute to actress Pam Grier Other speakser in-
clude Former Essence Editor Susan L Taylor and Motivational Speaker Lisa Nichols to name a few
Event Highlights Include
10th Annual Legacy Awards Gala Executive Leadership Sessions
Networking Workshops
Live Entertainment
UTS has become a major urban media sponsor for events throughout Ohio including those listed below and many others
Black Enterprise Magazinersquos Entrepreneur Conference Women of Power Summit and African American Film Festival National Market Development for Whorsquos Who Publishing
Tom Joyner HBCU Virtual Career Fairs Macyrsquos Music Festival The Arnoldrsquos Classic The Ohio State Fair
Ohio Minority Supplier Diversity Council Expo Juneteenth Ohio Festivals
City of Ohio-Mayors Small Business Conference 200Columbus Anniversary Campaign
Champions of Diversity Annual Luncheon and Career Fair Macyrsquos Music Festival
UTS served as the minority and diversity media and outreach coordinator for campaigns for construction projects They include the Columbus Hollywood Casino and the Greater Columbus Convention Center-Hilton
HERE IS A LIST OF SOME OF OUR 2015 EVENTS AND MEDIA SPONSORSHIP amp PARTNERSHIPS
Urban Trendsetters Virtual Career Fair Februaryndash Black History month March- Celebrating Women of Diversity AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU This series of career fairs will allow recruiters and job seekers to interact one on one from the comfort of office and home Each week is dedicated Logistics amp Warehouse Professional Healthcare and STEM
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19
19
JOIN US
The Urban Trendsetters List of 2015 Media Sponsorship is
GROWING NATIONALLY amp FAST
For More Information on advertising or sponsorship opportunities
Call Mykayla Bryant or Sharon S Gordon at 614-526-8876
Email mykaylaurbantrendsetterescom or Sha-
ronurbantrendsetterscom
All images are live and direct you to information about events
POWER NETWORKING DALLAS
June 2015 Dr George Fraser is Americarsquos 1 Networker and Founder of
Frasernet and The Power Networking Conference
Champions of Diversity is an annual l awards luncheion that cel-ebrates the corporations that take diversity series
Recognized in the categories of Leadership Supplier
Workforce Development Community Outreach
This event is in Columbus Ohio in September and NEW market launch in Atlanta GA in October
URBAN HANGOVER Fun with a SPLASH of
Business Join us in Puerto Rico for the
Urban Hangoverrsquos Annual Retreat
This year featuring Dr George Frasier Author
and Americarsquos 1 Networker Entertainment and More Over 1000 expected to
attend
MEDIA SPONSORSHIPS amp PARTNERSHIPS
This year
Hotlanta is the
place to be
Join us for the
1 Economic
Empowerment
Event of the
YEAR
The 2015 African American Male Wellness Walkndash August is African American Male Wellness Walk in Ohio 2015 represents expansion in Washington DC Atlanta and Detroit Join us as we walk for health Every Saturday in August Log onto website for dates times and locations
Honoring Excellence and Diversity in the Black Community
Urban Trendsetters is the proud National Market Development Partner for Whorsquos Who a Real Time Media Company
Contact us for upcoming book releases and sponsorships
Serving over 24 Markets
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 20
20
PUBLIC RELATIONS
ldquoAll business is personal Make your friends before you
need themrdquo
-Bob Johnson
PR Tactics (Customized for Each Client) Media Relations Industry Analyst Relations Media Tours News Releases - Writing News Releases - Distribution (View Services and Rates) On-Site Event Support Contributed Article Development and Placement Speaker Placement Award Nominations Media Kits Biography Creation Client Media Training Crisis Management
Our Public Relations (PR) work is structured around a cohesive set of customized objectives strategies and tactics that will increase awareness and preference for your product or service
Our PR Services are often bundled with our Marketing Services andor Publishing Industry Services to provide the best val-ue for the client
Typical PR Objectives
Increase positive press coverage and stimulate awareness and demand through the development and implementation of a Public Relations (Media Relations) Plan Establish you or your organization as thought leaders in terms of key issues attributes or messages Create a media buzz a foundation that can potentially be built upon in subsequent months and years Generate media coverage that favorably positions your organization Increase customers and resulting revenues
Typical PR Strategies Outreach ndash Consider utilization of various types of media (print web radio etc) and the targeting of multiple marketscitiesstatescountries Expose Your Message ndash Spotlight your organizations differentiators to drive awareness and demand (Consistency Frequency and Clarity in messaging) Credibility ndash Highlight your organization in the various media to increase credibility with customers and allow your firm to stand out from the crowd
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
21
Other PR amp Media Services Include
Street Team Video Audio Production
Sponsorship amp Proposal Creation Event Fundraising
PUBLIC RELATIONS
We are proud of our partnerships with these and other media outlets
Distribute to over 500 Media Partners
Press Release Rates As Low As $99
Publishing Services - Book Marketing Services - Book Public Relations Services - Consulting to Book Publishers - Consulting to Authors
Marketing Services - Strategic Marketing - Web Site Design - e-Business Strategy - Online amp Print Advertising - Brochures Marketing Collateral - Presentation and Proposal Creation - Business and Marketing Plans
Writing Services - Feature Articles - Speech Writing - News Releases
WE GOT YOU COVERED
Speaking Services - Global Paid Speaking Engagements - Instructional Workshops
NO BUSINESS OR BUDGET TOO BIG OR TOO SMALL Urban Trendsetters creates packages based on the needs desires and budgets of our clients We meet you where you are and take you to the next level From logo to outreach wersquove got you covered
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 22
22
UTS CITY VIEW
URBAN TRENDSETTERS INTRODUCES UTS CITYVIEW BILLBOARDS With the UTS CityView Billboards we are expanding our reach to thousands of people in communities all across the nation in small and large businesses in-cluding Fitness Centers Restaurants Salons amp Barber Shops Medical Offices and more Our network delivers HI-RES Ads to consumers everyday At the same time sharing ad revenue with the local communities that support the network of billboard systems We provide 100 targeted network marketing with Digital Signage UTS City View Billboards was designed to create a network of community access to information employment opportunities and to connect local communities while at the same time providing a information distribution network for the community Small Business Development is at work with our marketing model The community shares in profits by selling ads for each system Each business host receives a com-mission that goes back into their business for allowing us a place to host the billboards Locations hosting the system gets 5 of each ad sold within their estab-lishment and FREE Advertising on their location board as well as other partner host location boards We also offer sales positions and affiliate programs for people in the community looking for jobs or business opportunities Anyone can sell ads on the UTS CityView Boards and receive a portion of the sales UTS City View Billboards handles all the technical side of the Ad Servers including installation setup pro-ramming and ad management For more information visit UTS City View Online
ECONOMIC DEVELOPMENT amp CONNECTION FOR THE COMMUNITY
Low Cost Effective Advertising for Small
Businesses Income Producing Opportunity for Host Partners
Employment Affiliate Opportunities for Community
Special Features PSA for Community Announcements
Missing Persons Fundraising Opportunities for Non-Profits amp
MORE
SOCIAL TELEVISION
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
23
E_COMMERCE SITES
MOBILE RESPONSIVE WEBSITE
Whatrsquos the best way to scare off your prospects
Having a stale static amateurish website
Your website is your online storefront and if you wonrsquot treat it seriously your prospects
wonrsquot take your business seriously From the time the visitor lands on your website you have only SECONDS before they decide to stay on your website and engage in your content or bounce and go finder another website You cannot afford to overlook the importance of
intelligent design with high quality content
IS YOUR WEBSITE RESPONSIVE Smartphones and tablets are revolutionizing internet browsingmdashand thatrsquos putting it lightly
Did you know that roughly 50 of online searches are conducted over a mobile device Furthermore that number is only increasing with each passing day
Donrsquot get left behind by this emerging trend With mobile-responsive web design you can make sure that you are available wherever and whenever your customers are in need of your
products and services A website classified as mobile responsive means that the website displays properly on all
devices viewing the website
MEMBERSHIP SITES CHAMBERS amp ORGAZINZATIONS
BASIC WEBSITE RATES START AS LOW AS $250 INVESTMENT
NIGHT CLUBS AND RESTAURANTS
AUTHORS SPEAKERS PROFESSIONALS PHOTOGRAPHERS MUSICIANS
CHURCHES
Website Features Include Web Hosting Custom Theme Design Social Media Links Social Media Optimization Blog Features Website Submission E-Commerce Membership Directories Private Messaging Member Login Member Profiles Invoicing System Online Pay More
Extra Features for communities Activity Streaming Member Login Member Profiles Forum System (if needed) Media uploads Free Paid member system ( Membership w PayPalreg ) if required Event System Messaging System Private Messages Friends Mass Messaging
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 24
24
URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR
2015
ONLINE MARKETING SEO RESPONSIVE WEBSITE DESIGN PAY PER CLICK BLOG CONTENT CREATION LANDING PAGE CREATION AND DISTRIBUTION SOCIAL MEDIA CREATION amp MANAGEMENT SOCIAL OPTIMIZATION REPUTAITON MANAGEMENT
POSITION TO PROSPER Let us help you create a marketing strategy
for your business
MOBILE
MOBILE APPS WEBINAR DEVELOPMENT MOBILE TEXT CAMPAIGN DEVELOPMENT
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
25
ONLINE MARKETING SEO
ALL INLCLUSINVE PACKAGE BELOW $799 One Time Investment 1MONTH DURATION ndashAdditional ongoing monthly maintenance available $350 per month
YOUTUBE SETUP Facebook Profile Creation Design amp Optimization
YouTube Channel Creation and Optimization Facebook Profile Creation amp Optimization
Unique Email Account Creation (If Required) Banner Customization of Facebook Profile
YouTube Channel Design w Image Addition Resizing and Customizing
Banner Image Sourcing Editing Resizing and Customizing
Image Sourcing for Design Facebook Business Page Creation amp Optimization
Image Edition and Resizing Facebook Business Page Design w Image Sourcing Editing Resizing and Customizing
Image Cleaning and Finalizing Facebook Profile Information Population
YouTube Channel Profile Information and Population Social and Blog Account Setups
BLOGGER SETUP AND DESIGN Additional 5 Social Media Accounts Setup
Blogger Account Creation and Optimization Top 10 Social Sharing Accounts Setup
Blogger Theme Implementation (Design) 5 Press Release Accounts Setup
Google Plus Authorship Inclusion Primary Local Business Directories
TWITTER SETUP AND DESIGN Google Places ndash Creation and Optimization
Twitter Profile Creation and Optimization Bing Local ndash Creation and Optimization
Background Customization of Twitter Page Facebook Places ndash Creation and Optimization
Twitter Page Information Population Foursquare ndash Creation and Optimization
GOOGLE+ PROFILE CREATION DESIGN AND OPTIMIZATION Top 10 Business Directories Setup
Google+ Profile Creation and Optimization Top Niche or Geo Related Directory Account Creation and Optimization
Unique Email Account Creation (if required) Reporting and Auditing
Banner Customization of Google+ Business Page Internal Report Auditing and Analysis
Banner Image Sourcing Edition Resizing and Customization Work Reports
Google+ Business Page Creation and Optimization
Google+ Profile Information Population
OUR NEW Brand Establisher Package designed to secure and establish your brand on social media blogs and local directories ndash even before you decide to run aggressive online marketing campaigns
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 26
26
EMAIL MARKETING TOOLS
ldquoYou are the only one that can make a
difference What ever your dream
is Go For ITrdquo
-Earvin ldquo Magicrdquo Johnson
Video Email - The ability to send a personal video communication has never been easier All the robustness of a full-featured email account with the added value of communicating in video The next best thing to be-ing there live - YOU delivered to their inbox Our smart technology allows them to see you whether they are online or mobile
Video email marketingmdashThe same high impact you get from send-ing a personal video message multiplied As a fully qualified Email Service Provider (ESP) we make it as easy to send 100000 emails as it is to send 1 email You have total flexibility in design ranging from simple easy-to-design email by uploading graphics all the way to fully customizable HTML With great delivery rates and our handling the opt-in op-out compliance-related management we make email marketing a breeze
Social and mobile campaignsmdashWe make it easy to extend your marketing and communication into both social media like Facebook and Twitter and out to the world of mobile devices via a text message
Website and lead capture page hostingmdashMission number one in the world of effective internet marketing is lead capture or data capture We make it easy for you to set up and host your lead capture forms and pages right inside of officePRO No more need to use and manage multiple systems to get the job done We allow you to have as many different lists and cate-gories as you require to organize your contacts and target your communica-tion to them
Full CRM functionalitymdashAt the heart of our system is a very robust Contact Management System We have taken the most used and effective features of expensive and complicated CRM systems and placed it right at the center of your service We build a full contact record for every added or imported lead Every form of communication from email campaigns and even personal text messages are easily accessible from the contact record
Media StoragemdashIn a world where media (video audio and graphics) is becoming a more critical piece of communication it just makes sense to keep it all together in your communication system
AutorespondersmdashEveryone agrees that regular communications is the secret to building a great and meaningful relationship but they al-so agree that its often hard to fit regular communications in to a busy work schedule The answer Automated scheduled delivery Create your letters in advance and let the system send them out for you per the schedule of your design
Group Media Sharing - Working with a staff or a team We make it possible for you to share your content and media with others on your team maximizing the control and consistency of your brand in your organizations communications while minimizing the effort required to manage the process
Powerful reporting tracking and analytics - There was once a time (and there still is for many) where much of marketing and adver-tising was done in the blind You had no way of really knowing how ef-fective your message was or what people were reacting to until some-one actually called or visited you Those days are over for smart compa-nies Using a digital marketing system allows you to know hellipwell every-thing How many people received your communication opening your email click on a link watch a video etc has all been built in to every part of officePRO
Change and technology Most agree that there is much more in of-ficePRO than is needed especially at the low price point If not then we hope that we soon make you feel that way
ALL INCLUSIVE SYSTEM 5000 Contacts $50 per Month
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
27
APPS
We have apps now available in the following areas
Faith-based
Restaurant
Auto Dealer
Dr Dentist
Chiropractors
Fitness
Medical Pet Grooming
Schools
Personal
Bowling Alley
Insurance Agent
Musician
SalonsSpas
Associations
Musicians
Authors
Dance Studio
Attorney
Auto Mechanics
LoungeClubs
Realtors
Service Industry
RATES BEGIN AT $695
As a business owner you cannot escape the impact mobile has had on business communication Al-ready more than 50 of mobile internet searches are being done via a mobile device Your custom-ers have made the shift to smart devices and it has rapidly become their ldquogo tordquo place for information recommendations referrals and re-search for everything For many industries 2012 is the tipping point year their marketing has been forced to shift to mobile What is your mobile strategy How are you taking advantage of the un-stoppable shift in communication
There will be over 2 billion connected mobile
devices in 2015
Mobile Users are Less than 6ft away from their phones at all times
Push Notifications Send important messages about upcoming events special offers or news alerts directly to your customers mobile devices Set your notifications to send now or at a future date and time Location Based amp Geo Fence Send notifications to users at the point where they enter a certain geographic area (cross the fence) GPS Directions GPSQR Coupons Convenient Functionality Go Viral Event Listings Educate and Inform Fan Wall Social Media Integration One-Touch Calling and Emailing Video Integration Photo Gallery and Email Photo Mailing List Integrations We make it easy to integrate outside services Whether its Open Table for reservations an appointment-setting service for a salon robust forms using WooFoo or podcasts with SoundCloud we can integrate it with your app
African Americans are such a valuable market for advertisers Not only are 69
active online buyers theyre also very social They interact across platforms
share their thoughts search actively and are more receptive to online marketing
FEATURES INCLUDE BUT NOT LIMITED
For More Information About Our Apps Call Us or Download the 2015 UTS
ReFresh Guide
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 28
28
Coming July 2015
The BEE (Black Economic Empowerment) Directory
What is the BEE Business Directory
The BEE (Black Economic Empowerment) Business Directory is a com-munity resource for locating African Americans in business and to com-municate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE will launch in Central Ohio The BEE Business Directory will be published in print and online
The printed version will be available for distribution July 2015 Our goal is to register over 500 businesses by submission date May 1 2015 Join Us
ON DECK
Coming April 2015 Fit amp Trendy
Fit and Trendy Magazine is a quarterly health and wellness magazine Our mission is to create a Health and Wellness Movement throughout the urban communities we represent
Minorities with an emphasis on the African American culture are facing health risks at an alarming rate and developing illnesses that can be reversed through a shift of the mind-set and changing the daily routines one small step at a time And making the decision to live a healthy lifestyle
Fit amp Trendy Magazine along with the Fit ampTrendy Website will create a community of like-minded individuals all working for the same goalhellipto be healthy wealthy and wise
Join us on this Fitness Revolution Your Health is Your Wealth
ldquoBe encouraged Stay on your hustle You canrsquot fail until you quitrdquo -Russell Simmons
What would you do if you didnt care what anyone thinks The answer may astound YOU
Try it We DARE YOU
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 15
15
DIGITAL amp EMAIL MARKETING
UTS Trend E-Blast campaigns will increase your exposure and get your message read Increase your profits by using your existing customers and their email address-es Email your monthly newsletters and announcements to all of your customers in a few clicks Let them also for-ward to their friends and family and further your brand awareness Create video enhanced email campaigns that will further engage your clients and make them stop and pay attention to your message or commercial Plan-ning and strategy is essential to a successful marketing plan Great for sending Exclusive Coupon Offers New Product Offerings Sales and Dis-counts Pro-motions Special Event Announcements HolidaySeasonal Greeting Messages Birthday Offers Special Invitations Contest Offerings SEND TO OUR DATA BASEmdashUTS Trend E-Blasts are sent to over 25000 UTS email subscribers Weekly SEND TO YOUR DATA BASEmdash We also offer personalized blasts for your customer base DONrsquoT HAVE A DATA BASE- Let UTS help you Ask us about our digital platform programs and data base creation and retention programs featuring mobile texting and more today
TRENDE-BLASTmdash OVER 50000 EMAIL SUBSCRIBERS
Market and Advertise your Brand with UTS featuring your businessorganization in a Trend E-Blast Basic Blast (Client provides pre designed ldquoHot Cardrdquo or Flier) 1 Blast 1 Month $150 3-5 Blast 10 Discount $135 6-8 Blasts 15 Discount $12750 9-11 Blasts 20 Discount $120 12+ Blasts 25 Discount $11250 Custom Blasts Add- Onrsquosndash Include content 1 hy-perlink to location of your choice (website social site video) $75 Design Fee $50 Submission Form $25 Audio (Radio Commercial) $50 Video (Production Not Included) $50 Additional photos up to 6
UTS Newsletters- Be a UTS Newsletter Sponsor Urban Trendsetters distributes a weekly e-blast (TrendE-Blast) to announce each new printonline edition and current news amp events to over 25000 email subscribers 2xrsquos per month Sponsor Industry E-blasts Newsletter Blasts
Banner Sponsorship Top $100 Bottom $75 Side $50
MOBILE MARKETING
UTS Mobile Basic Mobile $50 Setup Fee and $50 per 1 Month (2) Notifications Add Video $150 per 1 Month (2) Notifications Basic Text includes 1 Message to UTS Mobile Contacts QR Code for print and marketing inclusion Use mobile messages to deliver all of your digital marketing for coupons updates newsletters and more GO MOBILE WITH COUPONS amp MORE According to Groupon almost half of the companyrsquos North American transactions are now driven by mobile devices which is up from 30 last summer We are excited about the launch of our new coupon sales and distribution service Coupons offer a complete ROI (Return On Investment) when it comes to advertising This is one campaign you will able to count to the penny what your clients purchased using your coupons from Urban Trendsetters
Young African-American men are among those likely to face a digital divide in urban cities but are also among the leading mo-bile device users in the country
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 16
16
TV
ldquoDitch the Dream and Become a Doer
My dreams did not come true I
worked really hard And I ended up building an empire out of my
Imaginationrdquo
-Shonda Rhimes
COMING SPRING 2015 Urban Trendsetters Un-Plugged
Filling the Void of Local Programming for African Americans
We have designed a show that brings our print publication to life UTS UnPlugged will launch in both the Columbus Dayton and Atlanta markets UTS TV will take our news magazine to a live and in living color television format Our community based programming will give viewers an up-close look at businesses organizations community leaders and more all from the comfort and convenience of their own home Our features include Local NationalGlobal News Lifestyle Arts amp Entertainment and Culture Business and Finance Health and Wellness
Business Spotlights amp MORE
Sponsors and participating businessorganization will have an opportunity to communicate information regarding ndash New Products ndash New Programs Initiative ndash New Promotions ndash Services ndash Contests
Dayton Columbus Atlanta
UTS Un-Plugged Guide to Reach Over Reaching Over 4 million households per week
Contact Urban Trendsetters for schedule and rates
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17
17
RADIO
ldquoIt is critical for us to tell our story from our perspective When the company is black owned you have Black decision makers a Black perspective and Black employeesrdquo
-Cathy Hughes
The NEW Urban Trendsetters Live Radio Show
Listen Live
Host Sharon S Gordon
Founder Urban Trendsetters LLC
Call in number 347-857-4490
Contact Urban Trendsetters for Spring broadcast schedule and rates
Broadcast Station Launch Spring 2014
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 18
18
MEDIA SPONSORSHIPS amp PARTNERSHIPS
The 10th Annual Black Enterpirse Women of Power Summit
Featuring Special Guest Judy Smith the inspiration behind the hit series ldquoSCANDALrdquo as well as a special tribute to actress Pam Grier Other speakser in-
clude Former Essence Editor Susan L Taylor and Motivational Speaker Lisa Nichols to name a few
Event Highlights Include
10th Annual Legacy Awards Gala Executive Leadership Sessions
Networking Workshops
Live Entertainment
UTS has become a major urban media sponsor for events throughout Ohio including those listed below and many others
Black Enterprise Magazinersquos Entrepreneur Conference Women of Power Summit and African American Film Festival National Market Development for Whorsquos Who Publishing
Tom Joyner HBCU Virtual Career Fairs Macyrsquos Music Festival The Arnoldrsquos Classic The Ohio State Fair
Ohio Minority Supplier Diversity Council Expo Juneteenth Ohio Festivals
City of Ohio-Mayors Small Business Conference 200Columbus Anniversary Campaign
Champions of Diversity Annual Luncheon and Career Fair Macyrsquos Music Festival
UTS served as the minority and diversity media and outreach coordinator for campaigns for construction projects They include the Columbus Hollywood Casino and the Greater Columbus Convention Center-Hilton
HERE IS A LIST OF SOME OF OUR 2015 EVENTS AND MEDIA SPONSORSHIP amp PARTNERSHIPS
Urban Trendsetters Virtual Career Fair Februaryndash Black History month March- Celebrating Women of Diversity AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU This series of career fairs will allow recruiters and job seekers to interact one on one from the comfort of office and home Each week is dedicated Logistics amp Warehouse Professional Healthcare and STEM
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19
19
JOIN US
The Urban Trendsetters List of 2015 Media Sponsorship is
GROWING NATIONALLY amp FAST
For More Information on advertising or sponsorship opportunities
Call Mykayla Bryant or Sharon S Gordon at 614-526-8876
Email mykaylaurbantrendsetterescom or Sha-
ronurbantrendsetterscom
All images are live and direct you to information about events
POWER NETWORKING DALLAS
June 2015 Dr George Fraser is Americarsquos 1 Networker and Founder of
Frasernet and The Power Networking Conference
Champions of Diversity is an annual l awards luncheion that cel-ebrates the corporations that take diversity series
Recognized in the categories of Leadership Supplier
Workforce Development Community Outreach
This event is in Columbus Ohio in September and NEW market launch in Atlanta GA in October
URBAN HANGOVER Fun with a SPLASH of
Business Join us in Puerto Rico for the
Urban Hangoverrsquos Annual Retreat
This year featuring Dr George Frasier Author
and Americarsquos 1 Networker Entertainment and More Over 1000 expected to
attend
MEDIA SPONSORSHIPS amp PARTNERSHIPS
This year
Hotlanta is the
place to be
Join us for the
1 Economic
Empowerment
Event of the
YEAR
The 2015 African American Male Wellness Walkndash August is African American Male Wellness Walk in Ohio 2015 represents expansion in Washington DC Atlanta and Detroit Join us as we walk for health Every Saturday in August Log onto website for dates times and locations
Honoring Excellence and Diversity in the Black Community
Urban Trendsetters is the proud National Market Development Partner for Whorsquos Who a Real Time Media Company
Contact us for upcoming book releases and sponsorships
Serving over 24 Markets
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 20
20
PUBLIC RELATIONS
ldquoAll business is personal Make your friends before you
need themrdquo
-Bob Johnson
PR Tactics (Customized for Each Client) Media Relations Industry Analyst Relations Media Tours News Releases - Writing News Releases - Distribution (View Services and Rates) On-Site Event Support Contributed Article Development and Placement Speaker Placement Award Nominations Media Kits Biography Creation Client Media Training Crisis Management
Our Public Relations (PR) work is structured around a cohesive set of customized objectives strategies and tactics that will increase awareness and preference for your product or service
Our PR Services are often bundled with our Marketing Services andor Publishing Industry Services to provide the best val-ue for the client
Typical PR Objectives
Increase positive press coverage and stimulate awareness and demand through the development and implementation of a Public Relations (Media Relations) Plan Establish you or your organization as thought leaders in terms of key issues attributes or messages Create a media buzz a foundation that can potentially be built upon in subsequent months and years Generate media coverage that favorably positions your organization Increase customers and resulting revenues
Typical PR Strategies Outreach ndash Consider utilization of various types of media (print web radio etc) and the targeting of multiple marketscitiesstatescountries Expose Your Message ndash Spotlight your organizations differentiators to drive awareness and demand (Consistency Frequency and Clarity in messaging) Credibility ndash Highlight your organization in the various media to increase credibility with customers and allow your firm to stand out from the crowd
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
21
Other PR amp Media Services Include
Street Team Video Audio Production
Sponsorship amp Proposal Creation Event Fundraising
PUBLIC RELATIONS
We are proud of our partnerships with these and other media outlets
Distribute to over 500 Media Partners
Press Release Rates As Low As $99
Publishing Services - Book Marketing Services - Book Public Relations Services - Consulting to Book Publishers - Consulting to Authors
Marketing Services - Strategic Marketing - Web Site Design - e-Business Strategy - Online amp Print Advertising - Brochures Marketing Collateral - Presentation and Proposal Creation - Business and Marketing Plans
Writing Services - Feature Articles - Speech Writing - News Releases
WE GOT YOU COVERED
Speaking Services - Global Paid Speaking Engagements - Instructional Workshops
NO BUSINESS OR BUDGET TOO BIG OR TOO SMALL Urban Trendsetters creates packages based on the needs desires and budgets of our clients We meet you where you are and take you to the next level From logo to outreach wersquove got you covered
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 22
22
UTS CITY VIEW
URBAN TRENDSETTERS INTRODUCES UTS CITYVIEW BILLBOARDS With the UTS CityView Billboards we are expanding our reach to thousands of people in communities all across the nation in small and large businesses in-cluding Fitness Centers Restaurants Salons amp Barber Shops Medical Offices and more Our network delivers HI-RES Ads to consumers everyday At the same time sharing ad revenue with the local communities that support the network of billboard systems We provide 100 targeted network marketing with Digital Signage UTS City View Billboards was designed to create a network of community access to information employment opportunities and to connect local communities while at the same time providing a information distribution network for the community Small Business Development is at work with our marketing model The community shares in profits by selling ads for each system Each business host receives a com-mission that goes back into their business for allowing us a place to host the billboards Locations hosting the system gets 5 of each ad sold within their estab-lishment and FREE Advertising on their location board as well as other partner host location boards We also offer sales positions and affiliate programs for people in the community looking for jobs or business opportunities Anyone can sell ads on the UTS CityView Boards and receive a portion of the sales UTS City View Billboards handles all the technical side of the Ad Servers including installation setup pro-ramming and ad management For more information visit UTS City View Online
ECONOMIC DEVELOPMENT amp CONNECTION FOR THE COMMUNITY
Low Cost Effective Advertising for Small
Businesses Income Producing Opportunity for Host Partners
Employment Affiliate Opportunities for Community
Special Features PSA for Community Announcements
Missing Persons Fundraising Opportunities for Non-Profits amp
MORE
SOCIAL TELEVISION
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
23
E_COMMERCE SITES
MOBILE RESPONSIVE WEBSITE
Whatrsquos the best way to scare off your prospects
Having a stale static amateurish website
Your website is your online storefront and if you wonrsquot treat it seriously your prospects
wonrsquot take your business seriously From the time the visitor lands on your website you have only SECONDS before they decide to stay on your website and engage in your content or bounce and go finder another website You cannot afford to overlook the importance of
intelligent design with high quality content
IS YOUR WEBSITE RESPONSIVE Smartphones and tablets are revolutionizing internet browsingmdashand thatrsquos putting it lightly
Did you know that roughly 50 of online searches are conducted over a mobile device Furthermore that number is only increasing with each passing day
Donrsquot get left behind by this emerging trend With mobile-responsive web design you can make sure that you are available wherever and whenever your customers are in need of your
products and services A website classified as mobile responsive means that the website displays properly on all
devices viewing the website
MEMBERSHIP SITES CHAMBERS amp ORGAZINZATIONS
BASIC WEBSITE RATES START AS LOW AS $250 INVESTMENT
NIGHT CLUBS AND RESTAURANTS
AUTHORS SPEAKERS PROFESSIONALS PHOTOGRAPHERS MUSICIANS
CHURCHES
Website Features Include Web Hosting Custom Theme Design Social Media Links Social Media Optimization Blog Features Website Submission E-Commerce Membership Directories Private Messaging Member Login Member Profiles Invoicing System Online Pay More
Extra Features for communities Activity Streaming Member Login Member Profiles Forum System (if needed) Media uploads Free Paid member system ( Membership w PayPalreg ) if required Event System Messaging System Private Messages Friends Mass Messaging
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 24
24
URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR
2015
ONLINE MARKETING SEO RESPONSIVE WEBSITE DESIGN PAY PER CLICK BLOG CONTENT CREATION LANDING PAGE CREATION AND DISTRIBUTION SOCIAL MEDIA CREATION amp MANAGEMENT SOCIAL OPTIMIZATION REPUTAITON MANAGEMENT
POSITION TO PROSPER Let us help you create a marketing strategy
for your business
MOBILE
MOBILE APPS WEBINAR DEVELOPMENT MOBILE TEXT CAMPAIGN DEVELOPMENT
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
25
ONLINE MARKETING SEO
ALL INLCLUSINVE PACKAGE BELOW $799 One Time Investment 1MONTH DURATION ndashAdditional ongoing monthly maintenance available $350 per month
YOUTUBE SETUP Facebook Profile Creation Design amp Optimization
YouTube Channel Creation and Optimization Facebook Profile Creation amp Optimization
Unique Email Account Creation (If Required) Banner Customization of Facebook Profile
YouTube Channel Design w Image Addition Resizing and Customizing
Banner Image Sourcing Editing Resizing and Customizing
Image Sourcing for Design Facebook Business Page Creation amp Optimization
Image Edition and Resizing Facebook Business Page Design w Image Sourcing Editing Resizing and Customizing
Image Cleaning and Finalizing Facebook Profile Information Population
YouTube Channel Profile Information and Population Social and Blog Account Setups
BLOGGER SETUP AND DESIGN Additional 5 Social Media Accounts Setup
Blogger Account Creation and Optimization Top 10 Social Sharing Accounts Setup
Blogger Theme Implementation (Design) 5 Press Release Accounts Setup
Google Plus Authorship Inclusion Primary Local Business Directories
TWITTER SETUP AND DESIGN Google Places ndash Creation and Optimization
Twitter Profile Creation and Optimization Bing Local ndash Creation and Optimization
Background Customization of Twitter Page Facebook Places ndash Creation and Optimization
Twitter Page Information Population Foursquare ndash Creation and Optimization
GOOGLE+ PROFILE CREATION DESIGN AND OPTIMIZATION Top 10 Business Directories Setup
Google+ Profile Creation and Optimization Top Niche or Geo Related Directory Account Creation and Optimization
Unique Email Account Creation (if required) Reporting and Auditing
Banner Customization of Google+ Business Page Internal Report Auditing and Analysis
Banner Image Sourcing Edition Resizing and Customization Work Reports
Google+ Business Page Creation and Optimization
Google+ Profile Information Population
OUR NEW Brand Establisher Package designed to secure and establish your brand on social media blogs and local directories ndash even before you decide to run aggressive online marketing campaigns
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 26
26
EMAIL MARKETING TOOLS
ldquoYou are the only one that can make a
difference What ever your dream
is Go For ITrdquo
-Earvin ldquo Magicrdquo Johnson
Video Email - The ability to send a personal video communication has never been easier All the robustness of a full-featured email account with the added value of communicating in video The next best thing to be-ing there live - YOU delivered to their inbox Our smart technology allows them to see you whether they are online or mobile
Video email marketingmdashThe same high impact you get from send-ing a personal video message multiplied As a fully qualified Email Service Provider (ESP) we make it as easy to send 100000 emails as it is to send 1 email You have total flexibility in design ranging from simple easy-to-design email by uploading graphics all the way to fully customizable HTML With great delivery rates and our handling the opt-in op-out compliance-related management we make email marketing a breeze
Social and mobile campaignsmdashWe make it easy to extend your marketing and communication into both social media like Facebook and Twitter and out to the world of mobile devices via a text message
Website and lead capture page hostingmdashMission number one in the world of effective internet marketing is lead capture or data capture We make it easy for you to set up and host your lead capture forms and pages right inside of officePRO No more need to use and manage multiple systems to get the job done We allow you to have as many different lists and cate-gories as you require to organize your contacts and target your communica-tion to them
Full CRM functionalitymdashAt the heart of our system is a very robust Contact Management System We have taken the most used and effective features of expensive and complicated CRM systems and placed it right at the center of your service We build a full contact record for every added or imported lead Every form of communication from email campaigns and even personal text messages are easily accessible from the contact record
Media StoragemdashIn a world where media (video audio and graphics) is becoming a more critical piece of communication it just makes sense to keep it all together in your communication system
AutorespondersmdashEveryone agrees that regular communications is the secret to building a great and meaningful relationship but they al-so agree that its often hard to fit regular communications in to a busy work schedule The answer Automated scheduled delivery Create your letters in advance and let the system send them out for you per the schedule of your design
Group Media Sharing - Working with a staff or a team We make it possible for you to share your content and media with others on your team maximizing the control and consistency of your brand in your organizations communications while minimizing the effort required to manage the process
Powerful reporting tracking and analytics - There was once a time (and there still is for many) where much of marketing and adver-tising was done in the blind You had no way of really knowing how ef-fective your message was or what people were reacting to until some-one actually called or visited you Those days are over for smart compa-nies Using a digital marketing system allows you to know hellipwell every-thing How many people received your communication opening your email click on a link watch a video etc has all been built in to every part of officePRO
Change and technology Most agree that there is much more in of-ficePRO than is needed especially at the low price point If not then we hope that we soon make you feel that way
ALL INCLUSIVE SYSTEM 5000 Contacts $50 per Month
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
27
APPS
We have apps now available in the following areas
Faith-based
Restaurant
Auto Dealer
Dr Dentist
Chiropractors
Fitness
Medical Pet Grooming
Schools
Personal
Bowling Alley
Insurance Agent
Musician
SalonsSpas
Associations
Musicians
Authors
Dance Studio
Attorney
Auto Mechanics
LoungeClubs
Realtors
Service Industry
RATES BEGIN AT $695
As a business owner you cannot escape the impact mobile has had on business communication Al-ready more than 50 of mobile internet searches are being done via a mobile device Your custom-ers have made the shift to smart devices and it has rapidly become their ldquogo tordquo place for information recommendations referrals and re-search for everything For many industries 2012 is the tipping point year their marketing has been forced to shift to mobile What is your mobile strategy How are you taking advantage of the un-stoppable shift in communication
There will be over 2 billion connected mobile
devices in 2015
Mobile Users are Less than 6ft away from their phones at all times
Push Notifications Send important messages about upcoming events special offers or news alerts directly to your customers mobile devices Set your notifications to send now or at a future date and time Location Based amp Geo Fence Send notifications to users at the point where they enter a certain geographic area (cross the fence) GPS Directions GPSQR Coupons Convenient Functionality Go Viral Event Listings Educate and Inform Fan Wall Social Media Integration One-Touch Calling and Emailing Video Integration Photo Gallery and Email Photo Mailing List Integrations We make it easy to integrate outside services Whether its Open Table for reservations an appointment-setting service for a salon robust forms using WooFoo or podcasts with SoundCloud we can integrate it with your app
African Americans are such a valuable market for advertisers Not only are 69
active online buyers theyre also very social They interact across platforms
share their thoughts search actively and are more receptive to online marketing
FEATURES INCLUDE BUT NOT LIMITED
For More Information About Our Apps Call Us or Download the 2015 UTS
ReFresh Guide
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 28
28
Coming July 2015
The BEE (Black Economic Empowerment) Directory
What is the BEE Business Directory
The BEE (Black Economic Empowerment) Business Directory is a com-munity resource for locating African Americans in business and to com-municate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE will launch in Central Ohio The BEE Business Directory will be published in print and online
The printed version will be available for distribution July 2015 Our goal is to register over 500 businesses by submission date May 1 2015 Join Us
ON DECK
Coming April 2015 Fit amp Trendy
Fit and Trendy Magazine is a quarterly health and wellness magazine Our mission is to create a Health and Wellness Movement throughout the urban communities we represent
Minorities with an emphasis on the African American culture are facing health risks at an alarming rate and developing illnesses that can be reversed through a shift of the mind-set and changing the daily routines one small step at a time And making the decision to live a healthy lifestyle
Fit amp Trendy Magazine along with the Fit ampTrendy Website will create a community of like-minded individuals all working for the same goalhellipto be healthy wealthy and wise
Join us on this Fitness Revolution Your Health is Your Wealth
ldquoBe encouraged Stay on your hustle You canrsquot fail until you quitrdquo -Russell Simmons
What would you do if you didnt care what anyone thinks The answer may astound YOU
Try it We DARE YOU
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 16
16
TV
ldquoDitch the Dream and Become a Doer
My dreams did not come true I
worked really hard And I ended up building an empire out of my
Imaginationrdquo
-Shonda Rhimes
COMING SPRING 2015 Urban Trendsetters Un-Plugged
Filling the Void of Local Programming for African Americans
We have designed a show that brings our print publication to life UTS UnPlugged will launch in both the Columbus Dayton and Atlanta markets UTS TV will take our news magazine to a live and in living color television format Our community based programming will give viewers an up-close look at businesses organizations community leaders and more all from the comfort and convenience of their own home Our features include Local NationalGlobal News Lifestyle Arts amp Entertainment and Culture Business and Finance Health and Wellness
Business Spotlights amp MORE
Sponsors and participating businessorganization will have an opportunity to communicate information regarding ndash New Products ndash New Programs Initiative ndash New Promotions ndash Services ndash Contests
Dayton Columbus Atlanta
UTS Un-Plugged Guide to Reach Over Reaching Over 4 million households per week
Contact Urban Trendsetters for schedule and rates
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17
17
RADIO
ldquoIt is critical for us to tell our story from our perspective When the company is black owned you have Black decision makers a Black perspective and Black employeesrdquo
-Cathy Hughes
The NEW Urban Trendsetters Live Radio Show
Listen Live
Host Sharon S Gordon
Founder Urban Trendsetters LLC
Call in number 347-857-4490
Contact Urban Trendsetters for Spring broadcast schedule and rates
Broadcast Station Launch Spring 2014
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 18
18
MEDIA SPONSORSHIPS amp PARTNERSHIPS
The 10th Annual Black Enterpirse Women of Power Summit
Featuring Special Guest Judy Smith the inspiration behind the hit series ldquoSCANDALrdquo as well as a special tribute to actress Pam Grier Other speakser in-
clude Former Essence Editor Susan L Taylor and Motivational Speaker Lisa Nichols to name a few
Event Highlights Include
10th Annual Legacy Awards Gala Executive Leadership Sessions
Networking Workshops
Live Entertainment
UTS has become a major urban media sponsor for events throughout Ohio including those listed below and many others
Black Enterprise Magazinersquos Entrepreneur Conference Women of Power Summit and African American Film Festival National Market Development for Whorsquos Who Publishing
Tom Joyner HBCU Virtual Career Fairs Macyrsquos Music Festival The Arnoldrsquos Classic The Ohio State Fair
Ohio Minority Supplier Diversity Council Expo Juneteenth Ohio Festivals
City of Ohio-Mayors Small Business Conference 200Columbus Anniversary Campaign
Champions of Diversity Annual Luncheon and Career Fair Macyrsquos Music Festival
UTS served as the minority and diversity media and outreach coordinator for campaigns for construction projects They include the Columbus Hollywood Casino and the Greater Columbus Convention Center-Hilton
HERE IS A LIST OF SOME OF OUR 2015 EVENTS AND MEDIA SPONSORSHIP amp PARTNERSHIPS
Urban Trendsetters Virtual Career Fair Februaryndash Black History month March- Celebrating Women of Diversity AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU This series of career fairs will allow recruiters and job seekers to interact one on one from the comfort of office and home Each week is dedicated Logistics amp Warehouse Professional Healthcare and STEM
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19
19
JOIN US
The Urban Trendsetters List of 2015 Media Sponsorship is
GROWING NATIONALLY amp FAST
For More Information on advertising or sponsorship opportunities
Call Mykayla Bryant or Sharon S Gordon at 614-526-8876
Email mykaylaurbantrendsetterescom or Sha-
ronurbantrendsetterscom
All images are live and direct you to information about events
POWER NETWORKING DALLAS
June 2015 Dr George Fraser is Americarsquos 1 Networker and Founder of
Frasernet and The Power Networking Conference
Champions of Diversity is an annual l awards luncheion that cel-ebrates the corporations that take diversity series
Recognized in the categories of Leadership Supplier
Workforce Development Community Outreach
This event is in Columbus Ohio in September and NEW market launch in Atlanta GA in October
URBAN HANGOVER Fun with a SPLASH of
Business Join us in Puerto Rico for the
Urban Hangoverrsquos Annual Retreat
This year featuring Dr George Frasier Author
and Americarsquos 1 Networker Entertainment and More Over 1000 expected to
attend
MEDIA SPONSORSHIPS amp PARTNERSHIPS
This year
Hotlanta is the
place to be
Join us for the
1 Economic
Empowerment
Event of the
YEAR
The 2015 African American Male Wellness Walkndash August is African American Male Wellness Walk in Ohio 2015 represents expansion in Washington DC Atlanta and Detroit Join us as we walk for health Every Saturday in August Log onto website for dates times and locations
Honoring Excellence and Diversity in the Black Community
Urban Trendsetters is the proud National Market Development Partner for Whorsquos Who a Real Time Media Company
Contact us for upcoming book releases and sponsorships
Serving over 24 Markets
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 20
20
PUBLIC RELATIONS
ldquoAll business is personal Make your friends before you
need themrdquo
-Bob Johnson
PR Tactics (Customized for Each Client) Media Relations Industry Analyst Relations Media Tours News Releases - Writing News Releases - Distribution (View Services and Rates) On-Site Event Support Contributed Article Development and Placement Speaker Placement Award Nominations Media Kits Biography Creation Client Media Training Crisis Management
Our Public Relations (PR) work is structured around a cohesive set of customized objectives strategies and tactics that will increase awareness and preference for your product or service
Our PR Services are often bundled with our Marketing Services andor Publishing Industry Services to provide the best val-ue for the client
Typical PR Objectives
Increase positive press coverage and stimulate awareness and demand through the development and implementation of a Public Relations (Media Relations) Plan Establish you or your organization as thought leaders in terms of key issues attributes or messages Create a media buzz a foundation that can potentially be built upon in subsequent months and years Generate media coverage that favorably positions your organization Increase customers and resulting revenues
Typical PR Strategies Outreach ndash Consider utilization of various types of media (print web radio etc) and the targeting of multiple marketscitiesstatescountries Expose Your Message ndash Spotlight your organizations differentiators to drive awareness and demand (Consistency Frequency and Clarity in messaging) Credibility ndash Highlight your organization in the various media to increase credibility with customers and allow your firm to stand out from the crowd
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
21
Other PR amp Media Services Include
Street Team Video Audio Production
Sponsorship amp Proposal Creation Event Fundraising
PUBLIC RELATIONS
We are proud of our partnerships with these and other media outlets
Distribute to over 500 Media Partners
Press Release Rates As Low As $99
Publishing Services - Book Marketing Services - Book Public Relations Services - Consulting to Book Publishers - Consulting to Authors
Marketing Services - Strategic Marketing - Web Site Design - e-Business Strategy - Online amp Print Advertising - Brochures Marketing Collateral - Presentation and Proposal Creation - Business and Marketing Plans
Writing Services - Feature Articles - Speech Writing - News Releases
WE GOT YOU COVERED
Speaking Services - Global Paid Speaking Engagements - Instructional Workshops
NO BUSINESS OR BUDGET TOO BIG OR TOO SMALL Urban Trendsetters creates packages based on the needs desires and budgets of our clients We meet you where you are and take you to the next level From logo to outreach wersquove got you covered
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 22
22
UTS CITY VIEW
URBAN TRENDSETTERS INTRODUCES UTS CITYVIEW BILLBOARDS With the UTS CityView Billboards we are expanding our reach to thousands of people in communities all across the nation in small and large businesses in-cluding Fitness Centers Restaurants Salons amp Barber Shops Medical Offices and more Our network delivers HI-RES Ads to consumers everyday At the same time sharing ad revenue with the local communities that support the network of billboard systems We provide 100 targeted network marketing with Digital Signage UTS City View Billboards was designed to create a network of community access to information employment opportunities and to connect local communities while at the same time providing a information distribution network for the community Small Business Development is at work with our marketing model The community shares in profits by selling ads for each system Each business host receives a com-mission that goes back into their business for allowing us a place to host the billboards Locations hosting the system gets 5 of each ad sold within their estab-lishment and FREE Advertising on their location board as well as other partner host location boards We also offer sales positions and affiliate programs for people in the community looking for jobs or business opportunities Anyone can sell ads on the UTS CityView Boards and receive a portion of the sales UTS City View Billboards handles all the technical side of the Ad Servers including installation setup pro-ramming and ad management For more information visit UTS City View Online
ECONOMIC DEVELOPMENT amp CONNECTION FOR THE COMMUNITY
Low Cost Effective Advertising for Small
Businesses Income Producing Opportunity for Host Partners
Employment Affiliate Opportunities for Community
Special Features PSA for Community Announcements
Missing Persons Fundraising Opportunities for Non-Profits amp
MORE
SOCIAL TELEVISION
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
23
E_COMMERCE SITES
MOBILE RESPONSIVE WEBSITE
Whatrsquos the best way to scare off your prospects
Having a stale static amateurish website
Your website is your online storefront and if you wonrsquot treat it seriously your prospects
wonrsquot take your business seriously From the time the visitor lands on your website you have only SECONDS before they decide to stay on your website and engage in your content or bounce and go finder another website You cannot afford to overlook the importance of
intelligent design with high quality content
IS YOUR WEBSITE RESPONSIVE Smartphones and tablets are revolutionizing internet browsingmdashand thatrsquos putting it lightly
Did you know that roughly 50 of online searches are conducted over a mobile device Furthermore that number is only increasing with each passing day
Donrsquot get left behind by this emerging trend With mobile-responsive web design you can make sure that you are available wherever and whenever your customers are in need of your
products and services A website classified as mobile responsive means that the website displays properly on all
devices viewing the website
MEMBERSHIP SITES CHAMBERS amp ORGAZINZATIONS
BASIC WEBSITE RATES START AS LOW AS $250 INVESTMENT
NIGHT CLUBS AND RESTAURANTS
AUTHORS SPEAKERS PROFESSIONALS PHOTOGRAPHERS MUSICIANS
CHURCHES
Website Features Include Web Hosting Custom Theme Design Social Media Links Social Media Optimization Blog Features Website Submission E-Commerce Membership Directories Private Messaging Member Login Member Profiles Invoicing System Online Pay More
Extra Features for communities Activity Streaming Member Login Member Profiles Forum System (if needed) Media uploads Free Paid member system ( Membership w PayPalreg ) if required Event System Messaging System Private Messages Friends Mass Messaging
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 24
24
URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR
2015
ONLINE MARKETING SEO RESPONSIVE WEBSITE DESIGN PAY PER CLICK BLOG CONTENT CREATION LANDING PAGE CREATION AND DISTRIBUTION SOCIAL MEDIA CREATION amp MANAGEMENT SOCIAL OPTIMIZATION REPUTAITON MANAGEMENT
POSITION TO PROSPER Let us help you create a marketing strategy
for your business
MOBILE
MOBILE APPS WEBINAR DEVELOPMENT MOBILE TEXT CAMPAIGN DEVELOPMENT
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
25
ONLINE MARKETING SEO
ALL INLCLUSINVE PACKAGE BELOW $799 One Time Investment 1MONTH DURATION ndashAdditional ongoing monthly maintenance available $350 per month
YOUTUBE SETUP Facebook Profile Creation Design amp Optimization
YouTube Channel Creation and Optimization Facebook Profile Creation amp Optimization
Unique Email Account Creation (If Required) Banner Customization of Facebook Profile
YouTube Channel Design w Image Addition Resizing and Customizing
Banner Image Sourcing Editing Resizing and Customizing
Image Sourcing for Design Facebook Business Page Creation amp Optimization
Image Edition and Resizing Facebook Business Page Design w Image Sourcing Editing Resizing and Customizing
Image Cleaning and Finalizing Facebook Profile Information Population
YouTube Channel Profile Information and Population Social and Blog Account Setups
BLOGGER SETUP AND DESIGN Additional 5 Social Media Accounts Setup
Blogger Account Creation and Optimization Top 10 Social Sharing Accounts Setup
Blogger Theme Implementation (Design) 5 Press Release Accounts Setup
Google Plus Authorship Inclusion Primary Local Business Directories
TWITTER SETUP AND DESIGN Google Places ndash Creation and Optimization
Twitter Profile Creation and Optimization Bing Local ndash Creation and Optimization
Background Customization of Twitter Page Facebook Places ndash Creation and Optimization
Twitter Page Information Population Foursquare ndash Creation and Optimization
GOOGLE+ PROFILE CREATION DESIGN AND OPTIMIZATION Top 10 Business Directories Setup
Google+ Profile Creation and Optimization Top Niche or Geo Related Directory Account Creation and Optimization
Unique Email Account Creation (if required) Reporting and Auditing
Banner Customization of Google+ Business Page Internal Report Auditing and Analysis
Banner Image Sourcing Edition Resizing and Customization Work Reports
Google+ Business Page Creation and Optimization
Google+ Profile Information Population
OUR NEW Brand Establisher Package designed to secure and establish your brand on social media blogs and local directories ndash even before you decide to run aggressive online marketing campaigns
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 26
26
EMAIL MARKETING TOOLS
ldquoYou are the only one that can make a
difference What ever your dream
is Go For ITrdquo
-Earvin ldquo Magicrdquo Johnson
Video Email - The ability to send a personal video communication has never been easier All the robustness of a full-featured email account with the added value of communicating in video The next best thing to be-ing there live - YOU delivered to their inbox Our smart technology allows them to see you whether they are online or mobile
Video email marketingmdashThe same high impact you get from send-ing a personal video message multiplied As a fully qualified Email Service Provider (ESP) we make it as easy to send 100000 emails as it is to send 1 email You have total flexibility in design ranging from simple easy-to-design email by uploading graphics all the way to fully customizable HTML With great delivery rates and our handling the opt-in op-out compliance-related management we make email marketing a breeze
Social and mobile campaignsmdashWe make it easy to extend your marketing and communication into both social media like Facebook and Twitter and out to the world of mobile devices via a text message
Website and lead capture page hostingmdashMission number one in the world of effective internet marketing is lead capture or data capture We make it easy for you to set up and host your lead capture forms and pages right inside of officePRO No more need to use and manage multiple systems to get the job done We allow you to have as many different lists and cate-gories as you require to organize your contacts and target your communica-tion to them
Full CRM functionalitymdashAt the heart of our system is a very robust Contact Management System We have taken the most used and effective features of expensive and complicated CRM systems and placed it right at the center of your service We build a full contact record for every added or imported lead Every form of communication from email campaigns and even personal text messages are easily accessible from the contact record
Media StoragemdashIn a world where media (video audio and graphics) is becoming a more critical piece of communication it just makes sense to keep it all together in your communication system
AutorespondersmdashEveryone agrees that regular communications is the secret to building a great and meaningful relationship but they al-so agree that its often hard to fit regular communications in to a busy work schedule The answer Automated scheduled delivery Create your letters in advance and let the system send them out for you per the schedule of your design
Group Media Sharing - Working with a staff or a team We make it possible for you to share your content and media with others on your team maximizing the control and consistency of your brand in your organizations communications while minimizing the effort required to manage the process
Powerful reporting tracking and analytics - There was once a time (and there still is for many) where much of marketing and adver-tising was done in the blind You had no way of really knowing how ef-fective your message was or what people were reacting to until some-one actually called or visited you Those days are over for smart compa-nies Using a digital marketing system allows you to know hellipwell every-thing How many people received your communication opening your email click on a link watch a video etc has all been built in to every part of officePRO
Change and technology Most agree that there is much more in of-ficePRO than is needed especially at the low price point If not then we hope that we soon make you feel that way
ALL INCLUSIVE SYSTEM 5000 Contacts $50 per Month
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
27
APPS
We have apps now available in the following areas
Faith-based
Restaurant
Auto Dealer
Dr Dentist
Chiropractors
Fitness
Medical Pet Grooming
Schools
Personal
Bowling Alley
Insurance Agent
Musician
SalonsSpas
Associations
Musicians
Authors
Dance Studio
Attorney
Auto Mechanics
LoungeClubs
Realtors
Service Industry
RATES BEGIN AT $695
As a business owner you cannot escape the impact mobile has had on business communication Al-ready more than 50 of mobile internet searches are being done via a mobile device Your custom-ers have made the shift to smart devices and it has rapidly become their ldquogo tordquo place for information recommendations referrals and re-search for everything For many industries 2012 is the tipping point year their marketing has been forced to shift to mobile What is your mobile strategy How are you taking advantage of the un-stoppable shift in communication
There will be over 2 billion connected mobile
devices in 2015
Mobile Users are Less than 6ft away from their phones at all times
Push Notifications Send important messages about upcoming events special offers or news alerts directly to your customers mobile devices Set your notifications to send now or at a future date and time Location Based amp Geo Fence Send notifications to users at the point where they enter a certain geographic area (cross the fence) GPS Directions GPSQR Coupons Convenient Functionality Go Viral Event Listings Educate and Inform Fan Wall Social Media Integration One-Touch Calling and Emailing Video Integration Photo Gallery and Email Photo Mailing List Integrations We make it easy to integrate outside services Whether its Open Table for reservations an appointment-setting service for a salon robust forms using WooFoo or podcasts with SoundCloud we can integrate it with your app
African Americans are such a valuable market for advertisers Not only are 69
active online buyers theyre also very social They interact across platforms
share their thoughts search actively and are more receptive to online marketing
FEATURES INCLUDE BUT NOT LIMITED
For More Information About Our Apps Call Us or Download the 2015 UTS
ReFresh Guide
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 28
28
Coming July 2015
The BEE (Black Economic Empowerment) Directory
What is the BEE Business Directory
The BEE (Black Economic Empowerment) Business Directory is a com-munity resource for locating African Americans in business and to com-municate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE will launch in Central Ohio The BEE Business Directory will be published in print and online
The printed version will be available for distribution July 2015 Our goal is to register over 500 businesses by submission date May 1 2015 Join Us
ON DECK
Coming April 2015 Fit amp Trendy
Fit and Trendy Magazine is a quarterly health and wellness magazine Our mission is to create a Health and Wellness Movement throughout the urban communities we represent
Minorities with an emphasis on the African American culture are facing health risks at an alarming rate and developing illnesses that can be reversed through a shift of the mind-set and changing the daily routines one small step at a time And making the decision to live a healthy lifestyle
Fit amp Trendy Magazine along with the Fit ampTrendy Website will create a community of like-minded individuals all working for the same goalhellipto be healthy wealthy and wise
Join us on this Fitness Revolution Your Health is Your Wealth
ldquoBe encouraged Stay on your hustle You canrsquot fail until you quitrdquo -Russell Simmons
What would you do if you didnt care what anyone thinks The answer may astound YOU
Try it We DARE YOU
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 17
17
RADIO
ldquoIt is critical for us to tell our story from our perspective When the company is black owned you have Black decision makers a Black perspective and Black employeesrdquo
-Cathy Hughes
The NEW Urban Trendsetters Live Radio Show
Listen Live
Host Sharon S Gordon
Founder Urban Trendsetters LLC
Call in number 347-857-4490
Contact Urban Trendsetters for Spring broadcast schedule and rates
Broadcast Station Launch Spring 2014
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 18
18
MEDIA SPONSORSHIPS amp PARTNERSHIPS
The 10th Annual Black Enterpirse Women of Power Summit
Featuring Special Guest Judy Smith the inspiration behind the hit series ldquoSCANDALrdquo as well as a special tribute to actress Pam Grier Other speakser in-
clude Former Essence Editor Susan L Taylor and Motivational Speaker Lisa Nichols to name a few
Event Highlights Include
10th Annual Legacy Awards Gala Executive Leadership Sessions
Networking Workshops
Live Entertainment
UTS has become a major urban media sponsor for events throughout Ohio including those listed below and many others
Black Enterprise Magazinersquos Entrepreneur Conference Women of Power Summit and African American Film Festival National Market Development for Whorsquos Who Publishing
Tom Joyner HBCU Virtual Career Fairs Macyrsquos Music Festival The Arnoldrsquos Classic The Ohio State Fair
Ohio Minority Supplier Diversity Council Expo Juneteenth Ohio Festivals
City of Ohio-Mayors Small Business Conference 200Columbus Anniversary Campaign
Champions of Diversity Annual Luncheon and Career Fair Macyrsquos Music Festival
UTS served as the minority and diversity media and outreach coordinator for campaigns for construction projects They include the Columbus Hollywood Casino and the Greater Columbus Convention Center-Hilton
HERE IS A LIST OF SOME OF OUR 2015 EVENTS AND MEDIA SPONSORSHIP amp PARTNERSHIPS
Urban Trendsetters Virtual Career Fair Februaryndash Black History month March- Celebrating Women of Diversity AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU This series of career fairs will allow recruiters and job seekers to interact one on one from the comfort of office and home Each week is dedicated Logistics amp Warehouse Professional Healthcare and STEM
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19
19
JOIN US
The Urban Trendsetters List of 2015 Media Sponsorship is
GROWING NATIONALLY amp FAST
For More Information on advertising or sponsorship opportunities
Call Mykayla Bryant or Sharon S Gordon at 614-526-8876
Email mykaylaurbantrendsetterescom or Sha-
ronurbantrendsetterscom
All images are live and direct you to information about events
POWER NETWORKING DALLAS
June 2015 Dr George Fraser is Americarsquos 1 Networker and Founder of
Frasernet and The Power Networking Conference
Champions of Diversity is an annual l awards luncheion that cel-ebrates the corporations that take diversity series
Recognized in the categories of Leadership Supplier
Workforce Development Community Outreach
This event is in Columbus Ohio in September and NEW market launch in Atlanta GA in October
URBAN HANGOVER Fun with a SPLASH of
Business Join us in Puerto Rico for the
Urban Hangoverrsquos Annual Retreat
This year featuring Dr George Frasier Author
and Americarsquos 1 Networker Entertainment and More Over 1000 expected to
attend
MEDIA SPONSORSHIPS amp PARTNERSHIPS
This year
Hotlanta is the
place to be
Join us for the
1 Economic
Empowerment
Event of the
YEAR
The 2015 African American Male Wellness Walkndash August is African American Male Wellness Walk in Ohio 2015 represents expansion in Washington DC Atlanta and Detroit Join us as we walk for health Every Saturday in August Log onto website for dates times and locations
Honoring Excellence and Diversity in the Black Community
Urban Trendsetters is the proud National Market Development Partner for Whorsquos Who a Real Time Media Company
Contact us for upcoming book releases and sponsorships
Serving over 24 Markets
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 20
20
PUBLIC RELATIONS
ldquoAll business is personal Make your friends before you
need themrdquo
-Bob Johnson
PR Tactics (Customized for Each Client) Media Relations Industry Analyst Relations Media Tours News Releases - Writing News Releases - Distribution (View Services and Rates) On-Site Event Support Contributed Article Development and Placement Speaker Placement Award Nominations Media Kits Biography Creation Client Media Training Crisis Management
Our Public Relations (PR) work is structured around a cohesive set of customized objectives strategies and tactics that will increase awareness and preference for your product or service
Our PR Services are often bundled with our Marketing Services andor Publishing Industry Services to provide the best val-ue for the client
Typical PR Objectives
Increase positive press coverage and stimulate awareness and demand through the development and implementation of a Public Relations (Media Relations) Plan Establish you or your organization as thought leaders in terms of key issues attributes or messages Create a media buzz a foundation that can potentially be built upon in subsequent months and years Generate media coverage that favorably positions your organization Increase customers and resulting revenues
Typical PR Strategies Outreach ndash Consider utilization of various types of media (print web radio etc) and the targeting of multiple marketscitiesstatescountries Expose Your Message ndash Spotlight your organizations differentiators to drive awareness and demand (Consistency Frequency and Clarity in messaging) Credibility ndash Highlight your organization in the various media to increase credibility with customers and allow your firm to stand out from the crowd
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
21
Other PR amp Media Services Include
Street Team Video Audio Production
Sponsorship amp Proposal Creation Event Fundraising
PUBLIC RELATIONS
We are proud of our partnerships with these and other media outlets
Distribute to over 500 Media Partners
Press Release Rates As Low As $99
Publishing Services - Book Marketing Services - Book Public Relations Services - Consulting to Book Publishers - Consulting to Authors
Marketing Services - Strategic Marketing - Web Site Design - e-Business Strategy - Online amp Print Advertising - Brochures Marketing Collateral - Presentation and Proposal Creation - Business and Marketing Plans
Writing Services - Feature Articles - Speech Writing - News Releases
WE GOT YOU COVERED
Speaking Services - Global Paid Speaking Engagements - Instructional Workshops
NO BUSINESS OR BUDGET TOO BIG OR TOO SMALL Urban Trendsetters creates packages based on the needs desires and budgets of our clients We meet you where you are and take you to the next level From logo to outreach wersquove got you covered
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 22
22
UTS CITY VIEW
URBAN TRENDSETTERS INTRODUCES UTS CITYVIEW BILLBOARDS With the UTS CityView Billboards we are expanding our reach to thousands of people in communities all across the nation in small and large businesses in-cluding Fitness Centers Restaurants Salons amp Barber Shops Medical Offices and more Our network delivers HI-RES Ads to consumers everyday At the same time sharing ad revenue with the local communities that support the network of billboard systems We provide 100 targeted network marketing with Digital Signage UTS City View Billboards was designed to create a network of community access to information employment opportunities and to connect local communities while at the same time providing a information distribution network for the community Small Business Development is at work with our marketing model The community shares in profits by selling ads for each system Each business host receives a com-mission that goes back into their business for allowing us a place to host the billboards Locations hosting the system gets 5 of each ad sold within their estab-lishment and FREE Advertising on their location board as well as other partner host location boards We also offer sales positions and affiliate programs for people in the community looking for jobs or business opportunities Anyone can sell ads on the UTS CityView Boards and receive a portion of the sales UTS City View Billboards handles all the technical side of the Ad Servers including installation setup pro-ramming and ad management For more information visit UTS City View Online
ECONOMIC DEVELOPMENT amp CONNECTION FOR THE COMMUNITY
Low Cost Effective Advertising for Small
Businesses Income Producing Opportunity for Host Partners
Employment Affiliate Opportunities for Community
Special Features PSA for Community Announcements
Missing Persons Fundraising Opportunities for Non-Profits amp
MORE
SOCIAL TELEVISION
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
23
E_COMMERCE SITES
MOBILE RESPONSIVE WEBSITE
Whatrsquos the best way to scare off your prospects
Having a stale static amateurish website
Your website is your online storefront and if you wonrsquot treat it seriously your prospects
wonrsquot take your business seriously From the time the visitor lands on your website you have only SECONDS before they decide to stay on your website and engage in your content or bounce and go finder another website You cannot afford to overlook the importance of
intelligent design with high quality content
IS YOUR WEBSITE RESPONSIVE Smartphones and tablets are revolutionizing internet browsingmdashand thatrsquos putting it lightly
Did you know that roughly 50 of online searches are conducted over a mobile device Furthermore that number is only increasing with each passing day
Donrsquot get left behind by this emerging trend With mobile-responsive web design you can make sure that you are available wherever and whenever your customers are in need of your
products and services A website classified as mobile responsive means that the website displays properly on all
devices viewing the website
MEMBERSHIP SITES CHAMBERS amp ORGAZINZATIONS
BASIC WEBSITE RATES START AS LOW AS $250 INVESTMENT
NIGHT CLUBS AND RESTAURANTS
AUTHORS SPEAKERS PROFESSIONALS PHOTOGRAPHERS MUSICIANS
CHURCHES
Website Features Include Web Hosting Custom Theme Design Social Media Links Social Media Optimization Blog Features Website Submission E-Commerce Membership Directories Private Messaging Member Login Member Profiles Invoicing System Online Pay More
Extra Features for communities Activity Streaming Member Login Member Profiles Forum System (if needed) Media uploads Free Paid member system ( Membership w PayPalreg ) if required Event System Messaging System Private Messages Friends Mass Messaging
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 24
24
URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR
2015
ONLINE MARKETING SEO RESPONSIVE WEBSITE DESIGN PAY PER CLICK BLOG CONTENT CREATION LANDING PAGE CREATION AND DISTRIBUTION SOCIAL MEDIA CREATION amp MANAGEMENT SOCIAL OPTIMIZATION REPUTAITON MANAGEMENT
POSITION TO PROSPER Let us help you create a marketing strategy
for your business
MOBILE
MOBILE APPS WEBINAR DEVELOPMENT MOBILE TEXT CAMPAIGN DEVELOPMENT
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
25
ONLINE MARKETING SEO
ALL INLCLUSINVE PACKAGE BELOW $799 One Time Investment 1MONTH DURATION ndashAdditional ongoing monthly maintenance available $350 per month
YOUTUBE SETUP Facebook Profile Creation Design amp Optimization
YouTube Channel Creation and Optimization Facebook Profile Creation amp Optimization
Unique Email Account Creation (If Required) Banner Customization of Facebook Profile
YouTube Channel Design w Image Addition Resizing and Customizing
Banner Image Sourcing Editing Resizing and Customizing
Image Sourcing for Design Facebook Business Page Creation amp Optimization
Image Edition and Resizing Facebook Business Page Design w Image Sourcing Editing Resizing and Customizing
Image Cleaning and Finalizing Facebook Profile Information Population
YouTube Channel Profile Information and Population Social and Blog Account Setups
BLOGGER SETUP AND DESIGN Additional 5 Social Media Accounts Setup
Blogger Account Creation and Optimization Top 10 Social Sharing Accounts Setup
Blogger Theme Implementation (Design) 5 Press Release Accounts Setup
Google Plus Authorship Inclusion Primary Local Business Directories
TWITTER SETUP AND DESIGN Google Places ndash Creation and Optimization
Twitter Profile Creation and Optimization Bing Local ndash Creation and Optimization
Background Customization of Twitter Page Facebook Places ndash Creation and Optimization
Twitter Page Information Population Foursquare ndash Creation and Optimization
GOOGLE+ PROFILE CREATION DESIGN AND OPTIMIZATION Top 10 Business Directories Setup
Google+ Profile Creation and Optimization Top Niche or Geo Related Directory Account Creation and Optimization
Unique Email Account Creation (if required) Reporting and Auditing
Banner Customization of Google+ Business Page Internal Report Auditing and Analysis
Banner Image Sourcing Edition Resizing and Customization Work Reports
Google+ Business Page Creation and Optimization
Google+ Profile Information Population
OUR NEW Brand Establisher Package designed to secure and establish your brand on social media blogs and local directories ndash even before you decide to run aggressive online marketing campaigns
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 26
26
EMAIL MARKETING TOOLS
ldquoYou are the only one that can make a
difference What ever your dream
is Go For ITrdquo
-Earvin ldquo Magicrdquo Johnson
Video Email - The ability to send a personal video communication has never been easier All the robustness of a full-featured email account with the added value of communicating in video The next best thing to be-ing there live - YOU delivered to their inbox Our smart technology allows them to see you whether they are online or mobile
Video email marketingmdashThe same high impact you get from send-ing a personal video message multiplied As a fully qualified Email Service Provider (ESP) we make it as easy to send 100000 emails as it is to send 1 email You have total flexibility in design ranging from simple easy-to-design email by uploading graphics all the way to fully customizable HTML With great delivery rates and our handling the opt-in op-out compliance-related management we make email marketing a breeze
Social and mobile campaignsmdashWe make it easy to extend your marketing and communication into both social media like Facebook and Twitter and out to the world of mobile devices via a text message
Website and lead capture page hostingmdashMission number one in the world of effective internet marketing is lead capture or data capture We make it easy for you to set up and host your lead capture forms and pages right inside of officePRO No more need to use and manage multiple systems to get the job done We allow you to have as many different lists and cate-gories as you require to organize your contacts and target your communica-tion to them
Full CRM functionalitymdashAt the heart of our system is a very robust Contact Management System We have taken the most used and effective features of expensive and complicated CRM systems and placed it right at the center of your service We build a full contact record for every added or imported lead Every form of communication from email campaigns and even personal text messages are easily accessible from the contact record
Media StoragemdashIn a world where media (video audio and graphics) is becoming a more critical piece of communication it just makes sense to keep it all together in your communication system
AutorespondersmdashEveryone agrees that regular communications is the secret to building a great and meaningful relationship but they al-so agree that its often hard to fit regular communications in to a busy work schedule The answer Automated scheduled delivery Create your letters in advance and let the system send them out for you per the schedule of your design
Group Media Sharing - Working with a staff or a team We make it possible for you to share your content and media with others on your team maximizing the control and consistency of your brand in your organizations communications while minimizing the effort required to manage the process
Powerful reporting tracking and analytics - There was once a time (and there still is for many) where much of marketing and adver-tising was done in the blind You had no way of really knowing how ef-fective your message was or what people were reacting to until some-one actually called or visited you Those days are over for smart compa-nies Using a digital marketing system allows you to know hellipwell every-thing How many people received your communication opening your email click on a link watch a video etc has all been built in to every part of officePRO
Change and technology Most agree that there is much more in of-ficePRO than is needed especially at the low price point If not then we hope that we soon make you feel that way
ALL INCLUSIVE SYSTEM 5000 Contacts $50 per Month
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
27
APPS
We have apps now available in the following areas
Faith-based
Restaurant
Auto Dealer
Dr Dentist
Chiropractors
Fitness
Medical Pet Grooming
Schools
Personal
Bowling Alley
Insurance Agent
Musician
SalonsSpas
Associations
Musicians
Authors
Dance Studio
Attorney
Auto Mechanics
LoungeClubs
Realtors
Service Industry
RATES BEGIN AT $695
As a business owner you cannot escape the impact mobile has had on business communication Al-ready more than 50 of mobile internet searches are being done via a mobile device Your custom-ers have made the shift to smart devices and it has rapidly become their ldquogo tordquo place for information recommendations referrals and re-search for everything For many industries 2012 is the tipping point year their marketing has been forced to shift to mobile What is your mobile strategy How are you taking advantage of the un-stoppable shift in communication
There will be over 2 billion connected mobile
devices in 2015
Mobile Users are Less than 6ft away from their phones at all times
Push Notifications Send important messages about upcoming events special offers or news alerts directly to your customers mobile devices Set your notifications to send now or at a future date and time Location Based amp Geo Fence Send notifications to users at the point where they enter a certain geographic area (cross the fence) GPS Directions GPSQR Coupons Convenient Functionality Go Viral Event Listings Educate and Inform Fan Wall Social Media Integration One-Touch Calling and Emailing Video Integration Photo Gallery and Email Photo Mailing List Integrations We make it easy to integrate outside services Whether its Open Table for reservations an appointment-setting service for a salon robust forms using WooFoo or podcasts with SoundCloud we can integrate it with your app
African Americans are such a valuable market for advertisers Not only are 69
active online buyers theyre also very social They interact across platforms
share their thoughts search actively and are more receptive to online marketing
FEATURES INCLUDE BUT NOT LIMITED
For More Information About Our Apps Call Us or Download the 2015 UTS
ReFresh Guide
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 28
28
Coming July 2015
The BEE (Black Economic Empowerment) Directory
What is the BEE Business Directory
The BEE (Black Economic Empowerment) Business Directory is a com-munity resource for locating African Americans in business and to com-municate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE will launch in Central Ohio The BEE Business Directory will be published in print and online
The printed version will be available for distribution July 2015 Our goal is to register over 500 businesses by submission date May 1 2015 Join Us
ON DECK
Coming April 2015 Fit amp Trendy
Fit and Trendy Magazine is a quarterly health and wellness magazine Our mission is to create a Health and Wellness Movement throughout the urban communities we represent
Minorities with an emphasis on the African American culture are facing health risks at an alarming rate and developing illnesses that can be reversed through a shift of the mind-set and changing the daily routines one small step at a time And making the decision to live a healthy lifestyle
Fit amp Trendy Magazine along with the Fit ampTrendy Website will create a community of like-minded individuals all working for the same goalhellipto be healthy wealthy and wise
Join us on this Fitness Revolution Your Health is Your Wealth
ldquoBe encouraged Stay on your hustle You canrsquot fail until you quitrdquo -Russell Simmons
What would you do if you didnt care what anyone thinks The answer may astound YOU
Try it We DARE YOU
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 18
18
MEDIA SPONSORSHIPS amp PARTNERSHIPS
The 10th Annual Black Enterpirse Women of Power Summit
Featuring Special Guest Judy Smith the inspiration behind the hit series ldquoSCANDALrdquo as well as a special tribute to actress Pam Grier Other speakser in-
clude Former Essence Editor Susan L Taylor and Motivational Speaker Lisa Nichols to name a few
Event Highlights Include
10th Annual Legacy Awards Gala Executive Leadership Sessions
Networking Workshops
Live Entertainment
UTS has become a major urban media sponsor for events throughout Ohio including those listed below and many others
Black Enterprise Magazinersquos Entrepreneur Conference Women of Power Summit and African American Film Festival National Market Development for Whorsquos Who Publishing
Tom Joyner HBCU Virtual Career Fairs Macyrsquos Music Festival The Arnoldrsquos Classic The Ohio State Fair
Ohio Minority Supplier Diversity Council Expo Juneteenth Ohio Festivals
City of Ohio-Mayors Small Business Conference 200Columbus Anniversary Campaign
Champions of Diversity Annual Luncheon and Career Fair Macyrsquos Music Festival
UTS served as the minority and diversity media and outreach coordinator for campaigns for construction projects They include the Columbus Hollywood Casino and the Greater Columbus Convention Center-Hilton
HERE IS A LIST OF SOME OF OUR 2015 EVENTS AND MEDIA SPONSORSHIP amp PARTNERSHIPS
Urban Trendsetters Virtual Career Fair Februaryndash Black History month March- Celebrating Women of Diversity AprilmdashHealthcare May-Internship amp Summer Opportunities HBCU This series of career fairs will allow recruiters and job seekers to interact one on one from the comfort of office and home Each week is dedicated Logistics amp Warehouse Professional Healthcare and STEM
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19
19
JOIN US
The Urban Trendsetters List of 2015 Media Sponsorship is
GROWING NATIONALLY amp FAST
For More Information on advertising or sponsorship opportunities
Call Mykayla Bryant or Sharon S Gordon at 614-526-8876
Email mykaylaurbantrendsetterescom or Sha-
ronurbantrendsetterscom
All images are live and direct you to information about events
POWER NETWORKING DALLAS
June 2015 Dr George Fraser is Americarsquos 1 Networker and Founder of
Frasernet and The Power Networking Conference
Champions of Diversity is an annual l awards luncheion that cel-ebrates the corporations that take diversity series
Recognized in the categories of Leadership Supplier
Workforce Development Community Outreach
This event is in Columbus Ohio in September and NEW market launch in Atlanta GA in October
URBAN HANGOVER Fun with a SPLASH of
Business Join us in Puerto Rico for the
Urban Hangoverrsquos Annual Retreat
This year featuring Dr George Frasier Author
and Americarsquos 1 Networker Entertainment and More Over 1000 expected to
attend
MEDIA SPONSORSHIPS amp PARTNERSHIPS
This year
Hotlanta is the
place to be
Join us for the
1 Economic
Empowerment
Event of the
YEAR
The 2015 African American Male Wellness Walkndash August is African American Male Wellness Walk in Ohio 2015 represents expansion in Washington DC Atlanta and Detroit Join us as we walk for health Every Saturday in August Log onto website for dates times and locations
Honoring Excellence and Diversity in the Black Community
Urban Trendsetters is the proud National Market Development Partner for Whorsquos Who a Real Time Media Company
Contact us for upcoming book releases and sponsorships
Serving over 24 Markets
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 20
20
PUBLIC RELATIONS
ldquoAll business is personal Make your friends before you
need themrdquo
-Bob Johnson
PR Tactics (Customized for Each Client) Media Relations Industry Analyst Relations Media Tours News Releases - Writing News Releases - Distribution (View Services and Rates) On-Site Event Support Contributed Article Development and Placement Speaker Placement Award Nominations Media Kits Biography Creation Client Media Training Crisis Management
Our Public Relations (PR) work is structured around a cohesive set of customized objectives strategies and tactics that will increase awareness and preference for your product or service
Our PR Services are often bundled with our Marketing Services andor Publishing Industry Services to provide the best val-ue for the client
Typical PR Objectives
Increase positive press coverage and stimulate awareness and demand through the development and implementation of a Public Relations (Media Relations) Plan Establish you or your organization as thought leaders in terms of key issues attributes or messages Create a media buzz a foundation that can potentially be built upon in subsequent months and years Generate media coverage that favorably positions your organization Increase customers and resulting revenues
Typical PR Strategies Outreach ndash Consider utilization of various types of media (print web radio etc) and the targeting of multiple marketscitiesstatescountries Expose Your Message ndash Spotlight your organizations differentiators to drive awareness and demand (Consistency Frequency and Clarity in messaging) Credibility ndash Highlight your organization in the various media to increase credibility with customers and allow your firm to stand out from the crowd
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
21
Other PR amp Media Services Include
Street Team Video Audio Production
Sponsorship amp Proposal Creation Event Fundraising
PUBLIC RELATIONS
We are proud of our partnerships with these and other media outlets
Distribute to over 500 Media Partners
Press Release Rates As Low As $99
Publishing Services - Book Marketing Services - Book Public Relations Services - Consulting to Book Publishers - Consulting to Authors
Marketing Services - Strategic Marketing - Web Site Design - e-Business Strategy - Online amp Print Advertising - Brochures Marketing Collateral - Presentation and Proposal Creation - Business and Marketing Plans
Writing Services - Feature Articles - Speech Writing - News Releases
WE GOT YOU COVERED
Speaking Services - Global Paid Speaking Engagements - Instructional Workshops
NO BUSINESS OR BUDGET TOO BIG OR TOO SMALL Urban Trendsetters creates packages based on the needs desires and budgets of our clients We meet you where you are and take you to the next level From logo to outreach wersquove got you covered
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 22
22
UTS CITY VIEW
URBAN TRENDSETTERS INTRODUCES UTS CITYVIEW BILLBOARDS With the UTS CityView Billboards we are expanding our reach to thousands of people in communities all across the nation in small and large businesses in-cluding Fitness Centers Restaurants Salons amp Barber Shops Medical Offices and more Our network delivers HI-RES Ads to consumers everyday At the same time sharing ad revenue with the local communities that support the network of billboard systems We provide 100 targeted network marketing with Digital Signage UTS City View Billboards was designed to create a network of community access to information employment opportunities and to connect local communities while at the same time providing a information distribution network for the community Small Business Development is at work with our marketing model The community shares in profits by selling ads for each system Each business host receives a com-mission that goes back into their business for allowing us a place to host the billboards Locations hosting the system gets 5 of each ad sold within their estab-lishment and FREE Advertising on their location board as well as other partner host location boards We also offer sales positions and affiliate programs for people in the community looking for jobs or business opportunities Anyone can sell ads on the UTS CityView Boards and receive a portion of the sales UTS City View Billboards handles all the technical side of the Ad Servers including installation setup pro-ramming and ad management For more information visit UTS City View Online
ECONOMIC DEVELOPMENT amp CONNECTION FOR THE COMMUNITY
Low Cost Effective Advertising for Small
Businesses Income Producing Opportunity for Host Partners
Employment Affiliate Opportunities for Community
Special Features PSA for Community Announcements
Missing Persons Fundraising Opportunities for Non-Profits amp
MORE
SOCIAL TELEVISION
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
23
E_COMMERCE SITES
MOBILE RESPONSIVE WEBSITE
Whatrsquos the best way to scare off your prospects
Having a stale static amateurish website
Your website is your online storefront and if you wonrsquot treat it seriously your prospects
wonrsquot take your business seriously From the time the visitor lands on your website you have only SECONDS before they decide to stay on your website and engage in your content or bounce and go finder another website You cannot afford to overlook the importance of
intelligent design with high quality content
IS YOUR WEBSITE RESPONSIVE Smartphones and tablets are revolutionizing internet browsingmdashand thatrsquos putting it lightly
Did you know that roughly 50 of online searches are conducted over a mobile device Furthermore that number is only increasing with each passing day
Donrsquot get left behind by this emerging trend With mobile-responsive web design you can make sure that you are available wherever and whenever your customers are in need of your
products and services A website classified as mobile responsive means that the website displays properly on all
devices viewing the website
MEMBERSHIP SITES CHAMBERS amp ORGAZINZATIONS
BASIC WEBSITE RATES START AS LOW AS $250 INVESTMENT
NIGHT CLUBS AND RESTAURANTS
AUTHORS SPEAKERS PROFESSIONALS PHOTOGRAPHERS MUSICIANS
CHURCHES
Website Features Include Web Hosting Custom Theme Design Social Media Links Social Media Optimization Blog Features Website Submission E-Commerce Membership Directories Private Messaging Member Login Member Profiles Invoicing System Online Pay More
Extra Features for communities Activity Streaming Member Login Member Profiles Forum System (if needed) Media uploads Free Paid member system ( Membership w PayPalreg ) if required Event System Messaging System Private Messages Friends Mass Messaging
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 24
24
URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR
2015
ONLINE MARKETING SEO RESPONSIVE WEBSITE DESIGN PAY PER CLICK BLOG CONTENT CREATION LANDING PAGE CREATION AND DISTRIBUTION SOCIAL MEDIA CREATION amp MANAGEMENT SOCIAL OPTIMIZATION REPUTAITON MANAGEMENT
POSITION TO PROSPER Let us help you create a marketing strategy
for your business
MOBILE
MOBILE APPS WEBINAR DEVELOPMENT MOBILE TEXT CAMPAIGN DEVELOPMENT
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
25
ONLINE MARKETING SEO
ALL INLCLUSINVE PACKAGE BELOW $799 One Time Investment 1MONTH DURATION ndashAdditional ongoing monthly maintenance available $350 per month
YOUTUBE SETUP Facebook Profile Creation Design amp Optimization
YouTube Channel Creation and Optimization Facebook Profile Creation amp Optimization
Unique Email Account Creation (If Required) Banner Customization of Facebook Profile
YouTube Channel Design w Image Addition Resizing and Customizing
Banner Image Sourcing Editing Resizing and Customizing
Image Sourcing for Design Facebook Business Page Creation amp Optimization
Image Edition and Resizing Facebook Business Page Design w Image Sourcing Editing Resizing and Customizing
Image Cleaning and Finalizing Facebook Profile Information Population
YouTube Channel Profile Information and Population Social and Blog Account Setups
BLOGGER SETUP AND DESIGN Additional 5 Social Media Accounts Setup
Blogger Account Creation and Optimization Top 10 Social Sharing Accounts Setup
Blogger Theme Implementation (Design) 5 Press Release Accounts Setup
Google Plus Authorship Inclusion Primary Local Business Directories
TWITTER SETUP AND DESIGN Google Places ndash Creation and Optimization
Twitter Profile Creation and Optimization Bing Local ndash Creation and Optimization
Background Customization of Twitter Page Facebook Places ndash Creation and Optimization
Twitter Page Information Population Foursquare ndash Creation and Optimization
GOOGLE+ PROFILE CREATION DESIGN AND OPTIMIZATION Top 10 Business Directories Setup
Google+ Profile Creation and Optimization Top Niche or Geo Related Directory Account Creation and Optimization
Unique Email Account Creation (if required) Reporting and Auditing
Banner Customization of Google+ Business Page Internal Report Auditing and Analysis
Banner Image Sourcing Edition Resizing and Customization Work Reports
Google+ Business Page Creation and Optimization
Google+ Profile Information Population
OUR NEW Brand Establisher Package designed to secure and establish your brand on social media blogs and local directories ndash even before you decide to run aggressive online marketing campaigns
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 26
26
EMAIL MARKETING TOOLS
ldquoYou are the only one that can make a
difference What ever your dream
is Go For ITrdquo
-Earvin ldquo Magicrdquo Johnson
Video Email - The ability to send a personal video communication has never been easier All the robustness of a full-featured email account with the added value of communicating in video The next best thing to be-ing there live - YOU delivered to their inbox Our smart technology allows them to see you whether they are online or mobile
Video email marketingmdashThe same high impact you get from send-ing a personal video message multiplied As a fully qualified Email Service Provider (ESP) we make it as easy to send 100000 emails as it is to send 1 email You have total flexibility in design ranging from simple easy-to-design email by uploading graphics all the way to fully customizable HTML With great delivery rates and our handling the opt-in op-out compliance-related management we make email marketing a breeze
Social and mobile campaignsmdashWe make it easy to extend your marketing and communication into both social media like Facebook and Twitter and out to the world of mobile devices via a text message
Website and lead capture page hostingmdashMission number one in the world of effective internet marketing is lead capture or data capture We make it easy for you to set up and host your lead capture forms and pages right inside of officePRO No more need to use and manage multiple systems to get the job done We allow you to have as many different lists and cate-gories as you require to organize your contacts and target your communica-tion to them
Full CRM functionalitymdashAt the heart of our system is a very robust Contact Management System We have taken the most used and effective features of expensive and complicated CRM systems and placed it right at the center of your service We build a full contact record for every added or imported lead Every form of communication from email campaigns and even personal text messages are easily accessible from the contact record
Media StoragemdashIn a world where media (video audio and graphics) is becoming a more critical piece of communication it just makes sense to keep it all together in your communication system
AutorespondersmdashEveryone agrees that regular communications is the secret to building a great and meaningful relationship but they al-so agree that its often hard to fit regular communications in to a busy work schedule The answer Automated scheduled delivery Create your letters in advance and let the system send them out for you per the schedule of your design
Group Media Sharing - Working with a staff or a team We make it possible for you to share your content and media with others on your team maximizing the control and consistency of your brand in your organizations communications while minimizing the effort required to manage the process
Powerful reporting tracking and analytics - There was once a time (and there still is for many) where much of marketing and adver-tising was done in the blind You had no way of really knowing how ef-fective your message was or what people were reacting to until some-one actually called or visited you Those days are over for smart compa-nies Using a digital marketing system allows you to know hellipwell every-thing How many people received your communication opening your email click on a link watch a video etc has all been built in to every part of officePRO
Change and technology Most agree that there is much more in of-ficePRO than is needed especially at the low price point If not then we hope that we soon make you feel that way
ALL INCLUSIVE SYSTEM 5000 Contacts $50 per Month
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
27
APPS
We have apps now available in the following areas
Faith-based
Restaurant
Auto Dealer
Dr Dentist
Chiropractors
Fitness
Medical Pet Grooming
Schools
Personal
Bowling Alley
Insurance Agent
Musician
SalonsSpas
Associations
Musicians
Authors
Dance Studio
Attorney
Auto Mechanics
LoungeClubs
Realtors
Service Industry
RATES BEGIN AT $695
As a business owner you cannot escape the impact mobile has had on business communication Al-ready more than 50 of mobile internet searches are being done via a mobile device Your custom-ers have made the shift to smart devices and it has rapidly become their ldquogo tordquo place for information recommendations referrals and re-search for everything For many industries 2012 is the tipping point year their marketing has been forced to shift to mobile What is your mobile strategy How are you taking advantage of the un-stoppable shift in communication
There will be over 2 billion connected mobile
devices in 2015
Mobile Users are Less than 6ft away from their phones at all times
Push Notifications Send important messages about upcoming events special offers or news alerts directly to your customers mobile devices Set your notifications to send now or at a future date and time Location Based amp Geo Fence Send notifications to users at the point where they enter a certain geographic area (cross the fence) GPS Directions GPSQR Coupons Convenient Functionality Go Viral Event Listings Educate and Inform Fan Wall Social Media Integration One-Touch Calling and Emailing Video Integration Photo Gallery and Email Photo Mailing List Integrations We make it easy to integrate outside services Whether its Open Table for reservations an appointment-setting service for a salon robust forms using WooFoo or podcasts with SoundCloud we can integrate it with your app
African Americans are such a valuable market for advertisers Not only are 69
active online buyers theyre also very social They interact across platforms
share their thoughts search actively and are more receptive to online marketing
FEATURES INCLUDE BUT NOT LIMITED
For More Information About Our Apps Call Us or Download the 2015 UTS
ReFresh Guide
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 28
28
Coming July 2015
The BEE (Black Economic Empowerment) Directory
What is the BEE Business Directory
The BEE (Black Economic Empowerment) Business Directory is a com-munity resource for locating African Americans in business and to com-municate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE will launch in Central Ohio The BEE Business Directory will be published in print and online
The printed version will be available for distribution July 2015 Our goal is to register over 500 businesses by submission date May 1 2015 Join Us
ON DECK
Coming April 2015 Fit amp Trendy
Fit and Trendy Magazine is a quarterly health and wellness magazine Our mission is to create a Health and Wellness Movement throughout the urban communities we represent
Minorities with an emphasis on the African American culture are facing health risks at an alarming rate and developing illnesses that can be reversed through a shift of the mind-set and changing the daily routines one small step at a time And making the decision to live a healthy lifestyle
Fit amp Trendy Magazine along with the Fit ampTrendy Website will create a community of like-minded individuals all working for the same goalhellipto be healthy wealthy and wise
Join us on this Fitness Revolution Your Health is Your Wealth
ldquoBe encouraged Stay on your hustle You canrsquot fail until you quitrdquo -Russell Simmons
What would you do if you didnt care what anyone thinks The answer may astound YOU
Try it We DARE YOU
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 19
19
JOIN US
The Urban Trendsetters List of 2015 Media Sponsorship is
GROWING NATIONALLY amp FAST
For More Information on advertising or sponsorship opportunities
Call Mykayla Bryant or Sharon S Gordon at 614-526-8876
Email mykaylaurbantrendsetterescom or Sha-
ronurbantrendsetterscom
All images are live and direct you to information about events
POWER NETWORKING DALLAS
June 2015 Dr George Fraser is Americarsquos 1 Networker and Founder of
Frasernet and The Power Networking Conference
Champions of Diversity is an annual l awards luncheion that cel-ebrates the corporations that take diversity series
Recognized in the categories of Leadership Supplier
Workforce Development Community Outreach
This event is in Columbus Ohio in September and NEW market launch in Atlanta GA in October
URBAN HANGOVER Fun with a SPLASH of
Business Join us in Puerto Rico for the
Urban Hangoverrsquos Annual Retreat
This year featuring Dr George Frasier Author
and Americarsquos 1 Networker Entertainment and More Over 1000 expected to
attend
MEDIA SPONSORSHIPS amp PARTNERSHIPS
This year
Hotlanta is the
place to be
Join us for the
1 Economic
Empowerment
Event of the
YEAR
The 2015 African American Male Wellness Walkndash August is African American Male Wellness Walk in Ohio 2015 represents expansion in Washington DC Atlanta and Detroit Join us as we walk for health Every Saturday in August Log onto website for dates times and locations
Honoring Excellence and Diversity in the Black Community
Urban Trendsetters is the proud National Market Development Partner for Whorsquos Who a Real Time Media Company
Contact us for upcoming book releases and sponsorships
Serving over 24 Markets
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 20
20
PUBLIC RELATIONS
ldquoAll business is personal Make your friends before you
need themrdquo
-Bob Johnson
PR Tactics (Customized for Each Client) Media Relations Industry Analyst Relations Media Tours News Releases - Writing News Releases - Distribution (View Services and Rates) On-Site Event Support Contributed Article Development and Placement Speaker Placement Award Nominations Media Kits Biography Creation Client Media Training Crisis Management
Our Public Relations (PR) work is structured around a cohesive set of customized objectives strategies and tactics that will increase awareness and preference for your product or service
Our PR Services are often bundled with our Marketing Services andor Publishing Industry Services to provide the best val-ue for the client
Typical PR Objectives
Increase positive press coverage and stimulate awareness and demand through the development and implementation of a Public Relations (Media Relations) Plan Establish you or your organization as thought leaders in terms of key issues attributes or messages Create a media buzz a foundation that can potentially be built upon in subsequent months and years Generate media coverage that favorably positions your organization Increase customers and resulting revenues
Typical PR Strategies Outreach ndash Consider utilization of various types of media (print web radio etc) and the targeting of multiple marketscitiesstatescountries Expose Your Message ndash Spotlight your organizations differentiators to drive awareness and demand (Consistency Frequency and Clarity in messaging) Credibility ndash Highlight your organization in the various media to increase credibility with customers and allow your firm to stand out from the crowd
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
21
Other PR amp Media Services Include
Street Team Video Audio Production
Sponsorship amp Proposal Creation Event Fundraising
PUBLIC RELATIONS
We are proud of our partnerships with these and other media outlets
Distribute to over 500 Media Partners
Press Release Rates As Low As $99
Publishing Services - Book Marketing Services - Book Public Relations Services - Consulting to Book Publishers - Consulting to Authors
Marketing Services - Strategic Marketing - Web Site Design - e-Business Strategy - Online amp Print Advertising - Brochures Marketing Collateral - Presentation and Proposal Creation - Business and Marketing Plans
Writing Services - Feature Articles - Speech Writing - News Releases
WE GOT YOU COVERED
Speaking Services - Global Paid Speaking Engagements - Instructional Workshops
NO BUSINESS OR BUDGET TOO BIG OR TOO SMALL Urban Trendsetters creates packages based on the needs desires and budgets of our clients We meet you where you are and take you to the next level From logo to outreach wersquove got you covered
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 22
22
UTS CITY VIEW
URBAN TRENDSETTERS INTRODUCES UTS CITYVIEW BILLBOARDS With the UTS CityView Billboards we are expanding our reach to thousands of people in communities all across the nation in small and large businesses in-cluding Fitness Centers Restaurants Salons amp Barber Shops Medical Offices and more Our network delivers HI-RES Ads to consumers everyday At the same time sharing ad revenue with the local communities that support the network of billboard systems We provide 100 targeted network marketing with Digital Signage UTS City View Billboards was designed to create a network of community access to information employment opportunities and to connect local communities while at the same time providing a information distribution network for the community Small Business Development is at work with our marketing model The community shares in profits by selling ads for each system Each business host receives a com-mission that goes back into their business for allowing us a place to host the billboards Locations hosting the system gets 5 of each ad sold within their estab-lishment and FREE Advertising on their location board as well as other partner host location boards We also offer sales positions and affiliate programs for people in the community looking for jobs or business opportunities Anyone can sell ads on the UTS CityView Boards and receive a portion of the sales UTS City View Billboards handles all the technical side of the Ad Servers including installation setup pro-ramming and ad management For more information visit UTS City View Online
ECONOMIC DEVELOPMENT amp CONNECTION FOR THE COMMUNITY
Low Cost Effective Advertising for Small
Businesses Income Producing Opportunity for Host Partners
Employment Affiliate Opportunities for Community
Special Features PSA for Community Announcements
Missing Persons Fundraising Opportunities for Non-Profits amp
MORE
SOCIAL TELEVISION
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
23
E_COMMERCE SITES
MOBILE RESPONSIVE WEBSITE
Whatrsquos the best way to scare off your prospects
Having a stale static amateurish website
Your website is your online storefront and if you wonrsquot treat it seriously your prospects
wonrsquot take your business seriously From the time the visitor lands on your website you have only SECONDS before they decide to stay on your website and engage in your content or bounce and go finder another website You cannot afford to overlook the importance of
intelligent design with high quality content
IS YOUR WEBSITE RESPONSIVE Smartphones and tablets are revolutionizing internet browsingmdashand thatrsquos putting it lightly
Did you know that roughly 50 of online searches are conducted over a mobile device Furthermore that number is only increasing with each passing day
Donrsquot get left behind by this emerging trend With mobile-responsive web design you can make sure that you are available wherever and whenever your customers are in need of your
products and services A website classified as mobile responsive means that the website displays properly on all
devices viewing the website
MEMBERSHIP SITES CHAMBERS amp ORGAZINZATIONS
BASIC WEBSITE RATES START AS LOW AS $250 INVESTMENT
NIGHT CLUBS AND RESTAURANTS
AUTHORS SPEAKERS PROFESSIONALS PHOTOGRAPHERS MUSICIANS
CHURCHES
Website Features Include Web Hosting Custom Theme Design Social Media Links Social Media Optimization Blog Features Website Submission E-Commerce Membership Directories Private Messaging Member Login Member Profiles Invoicing System Online Pay More
Extra Features for communities Activity Streaming Member Login Member Profiles Forum System (if needed) Media uploads Free Paid member system ( Membership w PayPalreg ) if required Event System Messaging System Private Messages Friends Mass Messaging
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 24
24
URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR
2015
ONLINE MARKETING SEO RESPONSIVE WEBSITE DESIGN PAY PER CLICK BLOG CONTENT CREATION LANDING PAGE CREATION AND DISTRIBUTION SOCIAL MEDIA CREATION amp MANAGEMENT SOCIAL OPTIMIZATION REPUTAITON MANAGEMENT
POSITION TO PROSPER Let us help you create a marketing strategy
for your business
MOBILE
MOBILE APPS WEBINAR DEVELOPMENT MOBILE TEXT CAMPAIGN DEVELOPMENT
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
25
ONLINE MARKETING SEO
ALL INLCLUSINVE PACKAGE BELOW $799 One Time Investment 1MONTH DURATION ndashAdditional ongoing monthly maintenance available $350 per month
YOUTUBE SETUP Facebook Profile Creation Design amp Optimization
YouTube Channel Creation and Optimization Facebook Profile Creation amp Optimization
Unique Email Account Creation (If Required) Banner Customization of Facebook Profile
YouTube Channel Design w Image Addition Resizing and Customizing
Banner Image Sourcing Editing Resizing and Customizing
Image Sourcing for Design Facebook Business Page Creation amp Optimization
Image Edition and Resizing Facebook Business Page Design w Image Sourcing Editing Resizing and Customizing
Image Cleaning and Finalizing Facebook Profile Information Population
YouTube Channel Profile Information and Population Social and Blog Account Setups
BLOGGER SETUP AND DESIGN Additional 5 Social Media Accounts Setup
Blogger Account Creation and Optimization Top 10 Social Sharing Accounts Setup
Blogger Theme Implementation (Design) 5 Press Release Accounts Setup
Google Plus Authorship Inclusion Primary Local Business Directories
TWITTER SETUP AND DESIGN Google Places ndash Creation and Optimization
Twitter Profile Creation and Optimization Bing Local ndash Creation and Optimization
Background Customization of Twitter Page Facebook Places ndash Creation and Optimization
Twitter Page Information Population Foursquare ndash Creation and Optimization
GOOGLE+ PROFILE CREATION DESIGN AND OPTIMIZATION Top 10 Business Directories Setup
Google+ Profile Creation and Optimization Top Niche or Geo Related Directory Account Creation and Optimization
Unique Email Account Creation (if required) Reporting and Auditing
Banner Customization of Google+ Business Page Internal Report Auditing and Analysis
Banner Image Sourcing Edition Resizing and Customization Work Reports
Google+ Business Page Creation and Optimization
Google+ Profile Information Population
OUR NEW Brand Establisher Package designed to secure and establish your brand on social media blogs and local directories ndash even before you decide to run aggressive online marketing campaigns
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 26
26
EMAIL MARKETING TOOLS
ldquoYou are the only one that can make a
difference What ever your dream
is Go For ITrdquo
-Earvin ldquo Magicrdquo Johnson
Video Email - The ability to send a personal video communication has never been easier All the robustness of a full-featured email account with the added value of communicating in video The next best thing to be-ing there live - YOU delivered to their inbox Our smart technology allows them to see you whether they are online or mobile
Video email marketingmdashThe same high impact you get from send-ing a personal video message multiplied As a fully qualified Email Service Provider (ESP) we make it as easy to send 100000 emails as it is to send 1 email You have total flexibility in design ranging from simple easy-to-design email by uploading graphics all the way to fully customizable HTML With great delivery rates and our handling the opt-in op-out compliance-related management we make email marketing a breeze
Social and mobile campaignsmdashWe make it easy to extend your marketing and communication into both social media like Facebook and Twitter and out to the world of mobile devices via a text message
Website and lead capture page hostingmdashMission number one in the world of effective internet marketing is lead capture or data capture We make it easy for you to set up and host your lead capture forms and pages right inside of officePRO No more need to use and manage multiple systems to get the job done We allow you to have as many different lists and cate-gories as you require to organize your contacts and target your communica-tion to them
Full CRM functionalitymdashAt the heart of our system is a very robust Contact Management System We have taken the most used and effective features of expensive and complicated CRM systems and placed it right at the center of your service We build a full contact record for every added or imported lead Every form of communication from email campaigns and even personal text messages are easily accessible from the contact record
Media StoragemdashIn a world where media (video audio and graphics) is becoming a more critical piece of communication it just makes sense to keep it all together in your communication system
AutorespondersmdashEveryone agrees that regular communications is the secret to building a great and meaningful relationship but they al-so agree that its often hard to fit regular communications in to a busy work schedule The answer Automated scheduled delivery Create your letters in advance and let the system send them out for you per the schedule of your design
Group Media Sharing - Working with a staff or a team We make it possible for you to share your content and media with others on your team maximizing the control and consistency of your brand in your organizations communications while minimizing the effort required to manage the process
Powerful reporting tracking and analytics - There was once a time (and there still is for many) where much of marketing and adver-tising was done in the blind You had no way of really knowing how ef-fective your message was or what people were reacting to until some-one actually called or visited you Those days are over for smart compa-nies Using a digital marketing system allows you to know hellipwell every-thing How many people received your communication opening your email click on a link watch a video etc has all been built in to every part of officePRO
Change and technology Most agree that there is much more in of-ficePRO than is needed especially at the low price point If not then we hope that we soon make you feel that way
ALL INCLUSIVE SYSTEM 5000 Contacts $50 per Month
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
27
APPS
We have apps now available in the following areas
Faith-based
Restaurant
Auto Dealer
Dr Dentist
Chiropractors
Fitness
Medical Pet Grooming
Schools
Personal
Bowling Alley
Insurance Agent
Musician
SalonsSpas
Associations
Musicians
Authors
Dance Studio
Attorney
Auto Mechanics
LoungeClubs
Realtors
Service Industry
RATES BEGIN AT $695
As a business owner you cannot escape the impact mobile has had on business communication Al-ready more than 50 of mobile internet searches are being done via a mobile device Your custom-ers have made the shift to smart devices and it has rapidly become their ldquogo tordquo place for information recommendations referrals and re-search for everything For many industries 2012 is the tipping point year their marketing has been forced to shift to mobile What is your mobile strategy How are you taking advantage of the un-stoppable shift in communication
There will be over 2 billion connected mobile
devices in 2015
Mobile Users are Less than 6ft away from their phones at all times
Push Notifications Send important messages about upcoming events special offers or news alerts directly to your customers mobile devices Set your notifications to send now or at a future date and time Location Based amp Geo Fence Send notifications to users at the point where they enter a certain geographic area (cross the fence) GPS Directions GPSQR Coupons Convenient Functionality Go Viral Event Listings Educate and Inform Fan Wall Social Media Integration One-Touch Calling and Emailing Video Integration Photo Gallery and Email Photo Mailing List Integrations We make it easy to integrate outside services Whether its Open Table for reservations an appointment-setting service for a salon robust forms using WooFoo or podcasts with SoundCloud we can integrate it with your app
African Americans are such a valuable market for advertisers Not only are 69
active online buyers theyre also very social They interact across platforms
share their thoughts search actively and are more receptive to online marketing
FEATURES INCLUDE BUT NOT LIMITED
For More Information About Our Apps Call Us or Download the 2015 UTS
ReFresh Guide
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 28
28
Coming July 2015
The BEE (Black Economic Empowerment) Directory
What is the BEE Business Directory
The BEE (Black Economic Empowerment) Business Directory is a com-munity resource for locating African Americans in business and to com-municate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE will launch in Central Ohio The BEE Business Directory will be published in print and online
The printed version will be available for distribution July 2015 Our goal is to register over 500 businesses by submission date May 1 2015 Join Us
ON DECK
Coming April 2015 Fit amp Trendy
Fit and Trendy Magazine is a quarterly health and wellness magazine Our mission is to create a Health and Wellness Movement throughout the urban communities we represent
Minorities with an emphasis on the African American culture are facing health risks at an alarming rate and developing illnesses that can be reversed through a shift of the mind-set and changing the daily routines one small step at a time And making the decision to live a healthy lifestyle
Fit amp Trendy Magazine along with the Fit ampTrendy Website will create a community of like-minded individuals all working for the same goalhellipto be healthy wealthy and wise
Join us on this Fitness Revolution Your Health is Your Wealth
ldquoBe encouraged Stay on your hustle You canrsquot fail until you quitrdquo -Russell Simmons
What would you do if you didnt care what anyone thinks The answer may astound YOU
Try it We DARE YOU
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 20
20
PUBLIC RELATIONS
ldquoAll business is personal Make your friends before you
need themrdquo
-Bob Johnson
PR Tactics (Customized for Each Client) Media Relations Industry Analyst Relations Media Tours News Releases - Writing News Releases - Distribution (View Services and Rates) On-Site Event Support Contributed Article Development and Placement Speaker Placement Award Nominations Media Kits Biography Creation Client Media Training Crisis Management
Our Public Relations (PR) work is structured around a cohesive set of customized objectives strategies and tactics that will increase awareness and preference for your product or service
Our PR Services are often bundled with our Marketing Services andor Publishing Industry Services to provide the best val-ue for the client
Typical PR Objectives
Increase positive press coverage and stimulate awareness and demand through the development and implementation of a Public Relations (Media Relations) Plan Establish you or your organization as thought leaders in terms of key issues attributes or messages Create a media buzz a foundation that can potentially be built upon in subsequent months and years Generate media coverage that favorably positions your organization Increase customers and resulting revenues
Typical PR Strategies Outreach ndash Consider utilization of various types of media (print web radio etc) and the targeting of multiple marketscitiesstatescountries Expose Your Message ndash Spotlight your organizations differentiators to drive awareness and demand (Consistency Frequency and Clarity in messaging) Credibility ndash Highlight your organization in the various media to increase credibility with customers and allow your firm to stand out from the crowd
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
21
Other PR amp Media Services Include
Street Team Video Audio Production
Sponsorship amp Proposal Creation Event Fundraising
PUBLIC RELATIONS
We are proud of our partnerships with these and other media outlets
Distribute to over 500 Media Partners
Press Release Rates As Low As $99
Publishing Services - Book Marketing Services - Book Public Relations Services - Consulting to Book Publishers - Consulting to Authors
Marketing Services - Strategic Marketing - Web Site Design - e-Business Strategy - Online amp Print Advertising - Brochures Marketing Collateral - Presentation and Proposal Creation - Business and Marketing Plans
Writing Services - Feature Articles - Speech Writing - News Releases
WE GOT YOU COVERED
Speaking Services - Global Paid Speaking Engagements - Instructional Workshops
NO BUSINESS OR BUDGET TOO BIG OR TOO SMALL Urban Trendsetters creates packages based on the needs desires and budgets of our clients We meet you where you are and take you to the next level From logo to outreach wersquove got you covered
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 22
22
UTS CITY VIEW
URBAN TRENDSETTERS INTRODUCES UTS CITYVIEW BILLBOARDS With the UTS CityView Billboards we are expanding our reach to thousands of people in communities all across the nation in small and large businesses in-cluding Fitness Centers Restaurants Salons amp Barber Shops Medical Offices and more Our network delivers HI-RES Ads to consumers everyday At the same time sharing ad revenue with the local communities that support the network of billboard systems We provide 100 targeted network marketing with Digital Signage UTS City View Billboards was designed to create a network of community access to information employment opportunities and to connect local communities while at the same time providing a information distribution network for the community Small Business Development is at work with our marketing model The community shares in profits by selling ads for each system Each business host receives a com-mission that goes back into their business for allowing us a place to host the billboards Locations hosting the system gets 5 of each ad sold within their estab-lishment and FREE Advertising on their location board as well as other partner host location boards We also offer sales positions and affiliate programs for people in the community looking for jobs or business opportunities Anyone can sell ads on the UTS CityView Boards and receive a portion of the sales UTS City View Billboards handles all the technical side of the Ad Servers including installation setup pro-ramming and ad management For more information visit UTS City View Online
ECONOMIC DEVELOPMENT amp CONNECTION FOR THE COMMUNITY
Low Cost Effective Advertising for Small
Businesses Income Producing Opportunity for Host Partners
Employment Affiliate Opportunities for Community
Special Features PSA for Community Announcements
Missing Persons Fundraising Opportunities for Non-Profits amp
MORE
SOCIAL TELEVISION
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
23
E_COMMERCE SITES
MOBILE RESPONSIVE WEBSITE
Whatrsquos the best way to scare off your prospects
Having a stale static amateurish website
Your website is your online storefront and if you wonrsquot treat it seriously your prospects
wonrsquot take your business seriously From the time the visitor lands on your website you have only SECONDS before they decide to stay on your website and engage in your content or bounce and go finder another website You cannot afford to overlook the importance of
intelligent design with high quality content
IS YOUR WEBSITE RESPONSIVE Smartphones and tablets are revolutionizing internet browsingmdashand thatrsquos putting it lightly
Did you know that roughly 50 of online searches are conducted over a mobile device Furthermore that number is only increasing with each passing day
Donrsquot get left behind by this emerging trend With mobile-responsive web design you can make sure that you are available wherever and whenever your customers are in need of your
products and services A website classified as mobile responsive means that the website displays properly on all
devices viewing the website
MEMBERSHIP SITES CHAMBERS amp ORGAZINZATIONS
BASIC WEBSITE RATES START AS LOW AS $250 INVESTMENT
NIGHT CLUBS AND RESTAURANTS
AUTHORS SPEAKERS PROFESSIONALS PHOTOGRAPHERS MUSICIANS
CHURCHES
Website Features Include Web Hosting Custom Theme Design Social Media Links Social Media Optimization Blog Features Website Submission E-Commerce Membership Directories Private Messaging Member Login Member Profiles Invoicing System Online Pay More
Extra Features for communities Activity Streaming Member Login Member Profiles Forum System (if needed) Media uploads Free Paid member system ( Membership w PayPalreg ) if required Event System Messaging System Private Messages Friends Mass Messaging
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 24
24
URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR
2015
ONLINE MARKETING SEO RESPONSIVE WEBSITE DESIGN PAY PER CLICK BLOG CONTENT CREATION LANDING PAGE CREATION AND DISTRIBUTION SOCIAL MEDIA CREATION amp MANAGEMENT SOCIAL OPTIMIZATION REPUTAITON MANAGEMENT
POSITION TO PROSPER Let us help you create a marketing strategy
for your business
MOBILE
MOBILE APPS WEBINAR DEVELOPMENT MOBILE TEXT CAMPAIGN DEVELOPMENT
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
25
ONLINE MARKETING SEO
ALL INLCLUSINVE PACKAGE BELOW $799 One Time Investment 1MONTH DURATION ndashAdditional ongoing monthly maintenance available $350 per month
YOUTUBE SETUP Facebook Profile Creation Design amp Optimization
YouTube Channel Creation and Optimization Facebook Profile Creation amp Optimization
Unique Email Account Creation (If Required) Banner Customization of Facebook Profile
YouTube Channel Design w Image Addition Resizing and Customizing
Banner Image Sourcing Editing Resizing and Customizing
Image Sourcing for Design Facebook Business Page Creation amp Optimization
Image Edition and Resizing Facebook Business Page Design w Image Sourcing Editing Resizing and Customizing
Image Cleaning and Finalizing Facebook Profile Information Population
YouTube Channel Profile Information and Population Social and Blog Account Setups
BLOGGER SETUP AND DESIGN Additional 5 Social Media Accounts Setup
Blogger Account Creation and Optimization Top 10 Social Sharing Accounts Setup
Blogger Theme Implementation (Design) 5 Press Release Accounts Setup
Google Plus Authorship Inclusion Primary Local Business Directories
TWITTER SETUP AND DESIGN Google Places ndash Creation and Optimization
Twitter Profile Creation and Optimization Bing Local ndash Creation and Optimization
Background Customization of Twitter Page Facebook Places ndash Creation and Optimization
Twitter Page Information Population Foursquare ndash Creation and Optimization
GOOGLE+ PROFILE CREATION DESIGN AND OPTIMIZATION Top 10 Business Directories Setup
Google+ Profile Creation and Optimization Top Niche or Geo Related Directory Account Creation and Optimization
Unique Email Account Creation (if required) Reporting and Auditing
Banner Customization of Google+ Business Page Internal Report Auditing and Analysis
Banner Image Sourcing Edition Resizing and Customization Work Reports
Google+ Business Page Creation and Optimization
Google+ Profile Information Population
OUR NEW Brand Establisher Package designed to secure and establish your brand on social media blogs and local directories ndash even before you decide to run aggressive online marketing campaigns
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 26
26
EMAIL MARKETING TOOLS
ldquoYou are the only one that can make a
difference What ever your dream
is Go For ITrdquo
-Earvin ldquo Magicrdquo Johnson
Video Email - The ability to send a personal video communication has never been easier All the robustness of a full-featured email account with the added value of communicating in video The next best thing to be-ing there live - YOU delivered to their inbox Our smart technology allows them to see you whether they are online or mobile
Video email marketingmdashThe same high impact you get from send-ing a personal video message multiplied As a fully qualified Email Service Provider (ESP) we make it as easy to send 100000 emails as it is to send 1 email You have total flexibility in design ranging from simple easy-to-design email by uploading graphics all the way to fully customizable HTML With great delivery rates and our handling the opt-in op-out compliance-related management we make email marketing a breeze
Social and mobile campaignsmdashWe make it easy to extend your marketing and communication into both social media like Facebook and Twitter and out to the world of mobile devices via a text message
Website and lead capture page hostingmdashMission number one in the world of effective internet marketing is lead capture or data capture We make it easy for you to set up and host your lead capture forms and pages right inside of officePRO No more need to use and manage multiple systems to get the job done We allow you to have as many different lists and cate-gories as you require to organize your contacts and target your communica-tion to them
Full CRM functionalitymdashAt the heart of our system is a very robust Contact Management System We have taken the most used and effective features of expensive and complicated CRM systems and placed it right at the center of your service We build a full contact record for every added or imported lead Every form of communication from email campaigns and even personal text messages are easily accessible from the contact record
Media StoragemdashIn a world where media (video audio and graphics) is becoming a more critical piece of communication it just makes sense to keep it all together in your communication system
AutorespondersmdashEveryone agrees that regular communications is the secret to building a great and meaningful relationship but they al-so agree that its often hard to fit regular communications in to a busy work schedule The answer Automated scheduled delivery Create your letters in advance and let the system send them out for you per the schedule of your design
Group Media Sharing - Working with a staff or a team We make it possible for you to share your content and media with others on your team maximizing the control and consistency of your brand in your organizations communications while minimizing the effort required to manage the process
Powerful reporting tracking and analytics - There was once a time (and there still is for many) where much of marketing and adver-tising was done in the blind You had no way of really knowing how ef-fective your message was or what people were reacting to until some-one actually called or visited you Those days are over for smart compa-nies Using a digital marketing system allows you to know hellipwell every-thing How many people received your communication opening your email click on a link watch a video etc has all been built in to every part of officePRO
Change and technology Most agree that there is much more in of-ficePRO than is needed especially at the low price point If not then we hope that we soon make you feel that way
ALL INCLUSIVE SYSTEM 5000 Contacts $50 per Month
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
27
APPS
We have apps now available in the following areas
Faith-based
Restaurant
Auto Dealer
Dr Dentist
Chiropractors
Fitness
Medical Pet Grooming
Schools
Personal
Bowling Alley
Insurance Agent
Musician
SalonsSpas
Associations
Musicians
Authors
Dance Studio
Attorney
Auto Mechanics
LoungeClubs
Realtors
Service Industry
RATES BEGIN AT $695
As a business owner you cannot escape the impact mobile has had on business communication Al-ready more than 50 of mobile internet searches are being done via a mobile device Your custom-ers have made the shift to smart devices and it has rapidly become their ldquogo tordquo place for information recommendations referrals and re-search for everything For many industries 2012 is the tipping point year their marketing has been forced to shift to mobile What is your mobile strategy How are you taking advantage of the un-stoppable shift in communication
There will be over 2 billion connected mobile
devices in 2015
Mobile Users are Less than 6ft away from their phones at all times
Push Notifications Send important messages about upcoming events special offers or news alerts directly to your customers mobile devices Set your notifications to send now or at a future date and time Location Based amp Geo Fence Send notifications to users at the point where they enter a certain geographic area (cross the fence) GPS Directions GPSQR Coupons Convenient Functionality Go Viral Event Listings Educate and Inform Fan Wall Social Media Integration One-Touch Calling and Emailing Video Integration Photo Gallery and Email Photo Mailing List Integrations We make it easy to integrate outside services Whether its Open Table for reservations an appointment-setting service for a salon robust forms using WooFoo or podcasts with SoundCloud we can integrate it with your app
African Americans are such a valuable market for advertisers Not only are 69
active online buyers theyre also very social They interact across platforms
share their thoughts search actively and are more receptive to online marketing
FEATURES INCLUDE BUT NOT LIMITED
For More Information About Our Apps Call Us or Download the 2015 UTS
ReFresh Guide
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 28
28
Coming July 2015
The BEE (Black Economic Empowerment) Directory
What is the BEE Business Directory
The BEE (Black Economic Empowerment) Business Directory is a com-munity resource for locating African Americans in business and to com-municate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE will launch in Central Ohio The BEE Business Directory will be published in print and online
The printed version will be available for distribution July 2015 Our goal is to register over 500 businesses by submission date May 1 2015 Join Us
ON DECK
Coming April 2015 Fit amp Trendy
Fit and Trendy Magazine is a quarterly health and wellness magazine Our mission is to create a Health and Wellness Movement throughout the urban communities we represent
Minorities with an emphasis on the African American culture are facing health risks at an alarming rate and developing illnesses that can be reversed through a shift of the mind-set and changing the daily routines one small step at a time And making the decision to live a healthy lifestyle
Fit amp Trendy Magazine along with the Fit ampTrendy Website will create a community of like-minded individuals all working for the same goalhellipto be healthy wealthy and wise
Join us on this Fitness Revolution Your Health is Your Wealth
ldquoBe encouraged Stay on your hustle You canrsquot fail until you quitrdquo -Russell Simmons
What would you do if you didnt care what anyone thinks The answer may astound YOU
Try it We DARE YOU
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 21
21
Other PR amp Media Services Include
Street Team Video Audio Production
Sponsorship amp Proposal Creation Event Fundraising
PUBLIC RELATIONS
We are proud of our partnerships with these and other media outlets
Distribute to over 500 Media Partners
Press Release Rates As Low As $99
Publishing Services - Book Marketing Services - Book Public Relations Services - Consulting to Book Publishers - Consulting to Authors
Marketing Services - Strategic Marketing - Web Site Design - e-Business Strategy - Online amp Print Advertising - Brochures Marketing Collateral - Presentation and Proposal Creation - Business and Marketing Plans
Writing Services - Feature Articles - Speech Writing - News Releases
WE GOT YOU COVERED
Speaking Services - Global Paid Speaking Engagements - Instructional Workshops
NO BUSINESS OR BUDGET TOO BIG OR TOO SMALL Urban Trendsetters creates packages based on the needs desires and budgets of our clients We meet you where you are and take you to the next level From logo to outreach wersquove got you covered
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 22
22
UTS CITY VIEW
URBAN TRENDSETTERS INTRODUCES UTS CITYVIEW BILLBOARDS With the UTS CityView Billboards we are expanding our reach to thousands of people in communities all across the nation in small and large businesses in-cluding Fitness Centers Restaurants Salons amp Barber Shops Medical Offices and more Our network delivers HI-RES Ads to consumers everyday At the same time sharing ad revenue with the local communities that support the network of billboard systems We provide 100 targeted network marketing with Digital Signage UTS City View Billboards was designed to create a network of community access to information employment opportunities and to connect local communities while at the same time providing a information distribution network for the community Small Business Development is at work with our marketing model The community shares in profits by selling ads for each system Each business host receives a com-mission that goes back into their business for allowing us a place to host the billboards Locations hosting the system gets 5 of each ad sold within their estab-lishment and FREE Advertising on their location board as well as other partner host location boards We also offer sales positions and affiliate programs for people in the community looking for jobs or business opportunities Anyone can sell ads on the UTS CityView Boards and receive a portion of the sales UTS City View Billboards handles all the technical side of the Ad Servers including installation setup pro-ramming and ad management For more information visit UTS City View Online
ECONOMIC DEVELOPMENT amp CONNECTION FOR THE COMMUNITY
Low Cost Effective Advertising for Small
Businesses Income Producing Opportunity for Host Partners
Employment Affiliate Opportunities for Community
Special Features PSA for Community Announcements
Missing Persons Fundraising Opportunities for Non-Profits amp
MORE
SOCIAL TELEVISION
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
23
E_COMMERCE SITES
MOBILE RESPONSIVE WEBSITE
Whatrsquos the best way to scare off your prospects
Having a stale static amateurish website
Your website is your online storefront and if you wonrsquot treat it seriously your prospects
wonrsquot take your business seriously From the time the visitor lands on your website you have only SECONDS before they decide to stay on your website and engage in your content or bounce and go finder another website You cannot afford to overlook the importance of
intelligent design with high quality content
IS YOUR WEBSITE RESPONSIVE Smartphones and tablets are revolutionizing internet browsingmdashand thatrsquos putting it lightly
Did you know that roughly 50 of online searches are conducted over a mobile device Furthermore that number is only increasing with each passing day
Donrsquot get left behind by this emerging trend With mobile-responsive web design you can make sure that you are available wherever and whenever your customers are in need of your
products and services A website classified as mobile responsive means that the website displays properly on all
devices viewing the website
MEMBERSHIP SITES CHAMBERS amp ORGAZINZATIONS
BASIC WEBSITE RATES START AS LOW AS $250 INVESTMENT
NIGHT CLUBS AND RESTAURANTS
AUTHORS SPEAKERS PROFESSIONALS PHOTOGRAPHERS MUSICIANS
CHURCHES
Website Features Include Web Hosting Custom Theme Design Social Media Links Social Media Optimization Blog Features Website Submission E-Commerce Membership Directories Private Messaging Member Login Member Profiles Invoicing System Online Pay More
Extra Features for communities Activity Streaming Member Login Member Profiles Forum System (if needed) Media uploads Free Paid member system ( Membership w PayPalreg ) if required Event System Messaging System Private Messages Friends Mass Messaging
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 24
24
URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR
2015
ONLINE MARKETING SEO RESPONSIVE WEBSITE DESIGN PAY PER CLICK BLOG CONTENT CREATION LANDING PAGE CREATION AND DISTRIBUTION SOCIAL MEDIA CREATION amp MANAGEMENT SOCIAL OPTIMIZATION REPUTAITON MANAGEMENT
POSITION TO PROSPER Let us help you create a marketing strategy
for your business
MOBILE
MOBILE APPS WEBINAR DEVELOPMENT MOBILE TEXT CAMPAIGN DEVELOPMENT
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
25
ONLINE MARKETING SEO
ALL INLCLUSINVE PACKAGE BELOW $799 One Time Investment 1MONTH DURATION ndashAdditional ongoing monthly maintenance available $350 per month
YOUTUBE SETUP Facebook Profile Creation Design amp Optimization
YouTube Channel Creation and Optimization Facebook Profile Creation amp Optimization
Unique Email Account Creation (If Required) Banner Customization of Facebook Profile
YouTube Channel Design w Image Addition Resizing and Customizing
Banner Image Sourcing Editing Resizing and Customizing
Image Sourcing for Design Facebook Business Page Creation amp Optimization
Image Edition and Resizing Facebook Business Page Design w Image Sourcing Editing Resizing and Customizing
Image Cleaning and Finalizing Facebook Profile Information Population
YouTube Channel Profile Information and Population Social and Blog Account Setups
BLOGGER SETUP AND DESIGN Additional 5 Social Media Accounts Setup
Blogger Account Creation and Optimization Top 10 Social Sharing Accounts Setup
Blogger Theme Implementation (Design) 5 Press Release Accounts Setup
Google Plus Authorship Inclusion Primary Local Business Directories
TWITTER SETUP AND DESIGN Google Places ndash Creation and Optimization
Twitter Profile Creation and Optimization Bing Local ndash Creation and Optimization
Background Customization of Twitter Page Facebook Places ndash Creation and Optimization
Twitter Page Information Population Foursquare ndash Creation and Optimization
GOOGLE+ PROFILE CREATION DESIGN AND OPTIMIZATION Top 10 Business Directories Setup
Google+ Profile Creation and Optimization Top Niche or Geo Related Directory Account Creation and Optimization
Unique Email Account Creation (if required) Reporting and Auditing
Banner Customization of Google+ Business Page Internal Report Auditing and Analysis
Banner Image Sourcing Edition Resizing and Customization Work Reports
Google+ Business Page Creation and Optimization
Google+ Profile Information Population
OUR NEW Brand Establisher Package designed to secure and establish your brand on social media blogs and local directories ndash even before you decide to run aggressive online marketing campaigns
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 26
26
EMAIL MARKETING TOOLS
ldquoYou are the only one that can make a
difference What ever your dream
is Go For ITrdquo
-Earvin ldquo Magicrdquo Johnson
Video Email - The ability to send a personal video communication has never been easier All the robustness of a full-featured email account with the added value of communicating in video The next best thing to be-ing there live - YOU delivered to their inbox Our smart technology allows them to see you whether they are online or mobile
Video email marketingmdashThe same high impact you get from send-ing a personal video message multiplied As a fully qualified Email Service Provider (ESP) we make it as easy to send 100000 emails as it is to send 1 email You have total flexibility in design ranging from simple easy-to-design email by uploading graphics all the way to fully customizable HTML With great delivery rates and our handling the opt-in op-out compliance-related management we make email marketing a breeze
Social and mobile campaignsmdashWe make it easy to extend your marketing and communication into both social media like Facebook and Twitter and out to the world of mobile devices via a text message
Website and lead capture page hostingmdashMission number one in the world of effective internet marketing is lead capture or data capture We make it easy for you to set up and host your lead capture forms and pages right inside of officePRO No more need to use and manage multiple systems to get the job done We allow you to have as many different lists and cate-gories as you require to organize your contacts and target your communica-tion to them
Full CRM functionalitymdashAt the heart of our system is a very robust Contact Management System We have taken the most used and effective features of expensive and complicated CRM systems and placed it right at the center of your service We build a full contact record for every added or imported lead Every form of communication from email campaigns and even personal text messages are easily accessible from the contact record
Media StoragemdashIn a world where media (video audio and graphics) is becoming a more critical piece of communication it just makes sense to keep it all together in your communication system
AutorespondersmdashEveryone agrees that regular communications is the secret to building a great and meaningful relationship but they al-so agree that its often hard to fit regular communications in to a busy work schedule The answer Automated scheduled delivery Create your letters in advance and let the system send them out for you per the schedule of your design
Group Media Sharing - Working with a staff or a team We make it possible for you to share your content and media with others on your team maximizing the control and consistency of your brand in your organizations communications while minimizing the effort required to manage the process
Powerful reporting tracking and analytics - There was once a time (and there still is for many) where much of marketing and adver-tising was done in the blind You had no way of really knowing how ef-fective your message was or what people were reacting to until some-one actually called or visited you Those days are over for smart compa-nies Using a digital marketing system allows you to know hellipwell every-thing How many people received your communication opening your email click on a link watch a video etc has all been built in to every part of officePRO
Change and technology Most agree that there is much more in of-ficePRO than is needed especially at the low price point If not then we hope that we soon make you feel that way
ALL INCLUSIVE SYSTEM 5000 Contacts $50 per Month
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
27
APPS
We have apps now available in the following areas
Faith-based
Restaurant
Auto Dealer
Dr Dentist
Chiropractors
Fitness
Medical Pet Grooming
Schools
Personal
Bowling Alley
Insurance Agent
Musician
SalonsSpas
Associations
Musicians
Authors
Dance Studio
Attorney
Auto Mechanics
LoungeClubs
Realtors
Service Industry
RATES BEGIN AT $695
As a business owner you cannot escape the impact mobile has had on business communication Al-ready more than 50 of mobile internet searches are being done via a mobile device Your custom-ers have made the shift to smart devices and it has rapidly become their ldquogo tordquo place for information recommendations referrals and re-search for everything For many industries 2012 is the tipping point year their marketing has been forced to shift to mobile What is your mobile strategy How are you taking advantage of the un-stoppable shift in communication
There will be over 2 billion connected mobile
devices in 2015
Mobile Users are Less than 6ft away from their phones at all times
Push Notifications Send important messages about upcoming events special offers or news alerts directly to your customers mobile devices Set your notifications to send now or at a future date and time Location Based amp Geo Fence Send notifications to users at the point where they enter a certain geographic area (cross the fence) GPS Directions GPSQR Coupons Convenient Functionality Go Viral Event Listings Educate and Inform Fan Wall Social Media Integration One-Touch Calling and Emailing Video Integration Photo Gallery and Email Photo Mailing List Integrations We make it easy to integrate outside services Whether its Open Table for reservations an appointment-setting service for a salon robust forms using WooFoo or podcasts with SoundCloud we can integrate it with your app
African Americans are such a valuable market for advertisers Not only are 69
active online buyers theyre also very social They interact across platforms
share their thoughts search actively and are more receptive to online marketing
FEATURES INCLUDE BUT NOT LIMITED
For More Information About Our Apps Call Us or Download the 2015 UTS
ReFresh Guide
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 28
28
Coming July 2015
The BEE (Black Economic Empowerment) Directory
What is the BEE Business Directory
The BEE (Black Economic Empowerment) Business Directory is a com-munity resource for locating African Americans in business and to com-municate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE will launch in Central Ohio The BEE Business Directory will be published in print and online
The printed version will be available for distribution July 2015 Our goal is to register over 500 businesses by submission date May 1 2015 Join Us
ON DECK
Coming April 2015 Fit amp Trendy
Fit and Trendy Magazine is a quarterly health and wellness magazine Our mission is to create a Health and Wellness Movement throughout the urban communities we represent
Minorities with an emphasis on the African American culture are facing health risks at an alarming rate and developing illnesses that can be reversed through a shift of the mind-set and changing the daily routines one small step at a time And making the decision to live a healthy lifestyle
Fit amp Trendy Magazine along with the Fit ampTrendy Website will create a community of like-minded individuals all working for the same goalhellipto be healthy wealthy and wise
Join us on this Fitness Revolution Your Health is Your Wealth
ldquoBe encouraged Stay on your hustle You canrsquot fail until you quitrdquo -Russell Simmons
What would you do if you didnt care what anyone thinks The answer may astound YOU
Try it We DARE YOU
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 22
22
UTS CITY VIEW
URBAN TRENDSETTERS INTRODUCES UTS CITYVIEW BILLBOARDS With the UTS CityView Billboards we are expanding our reach to thousands of people in communities all across the nation in small and large businesses in-cluding Fitness Centers Restaurants Salons amp Barber Shops Medical Offices and more Our network delivers HI-RES Ads to consumers everyday At the same time sharing ad revenue with the local communities that support the network of billboard systems We provide 100 targeted network marketing with Digital Signage UTS City View Billboards was designed to create a network of community access to information employment opportunities and to connect local communities while at the same time providing a information distribution network for the community Small Business Development is at work with our marketing model The community shares in profits by selling ads for each system Each business host receives a com-mission that goes back into their business for allowing us a place to host the billboards Locations hosting the system gets 5 of each ad sold within their estab-lishment and FREE Advertising on their location board as well as other partner host location boards We also offer sales positions and affiliate programs for people in the community looking for jobs or business opportunities Anyone can sell ads on the UTS CityView Boards and receive a portion of the sales UTS City View Billboards handles all the technical side of the Ad Servers including installation setup pro-ramming and ad management For more information visit UTS City View Online
ECONOMIC DEVELOPMENT amp CONNECTION FOR THE COMMUNITY
Low Cost Effective Advertising for Small
Businesses Income Producing Opportunity for Host Partners
Employment Affiliate Opportunities for Community
Special Features PSA for Community Announcements
Missing Persons Fundraising Opportunities for Non-Profits amp
MORE
SOCIAL TELEVISION
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
23
E_COMMERCE SITES
MOBILE RESPONSIVE WEBSITE
Whatrsquos the best way to scare off your prospects
Having a stale static amateurish website
Your website is your online storefront and if you wonrsquot treat it seriously your prospects
wonrsquot take your business seriously From the time the visitor lands on your website you have only SECONDS before they decide to stay on your website and engage in your content or bounce and go finder another website You cannot afford to overlook the importance of
intelligent design with high quality content
IS YOUR WEBSITE RESPONSIVE Smartphones and tablets are revolutionizing internet browsingmdashand thatrsquos putting it lightly
Did you know that roughly 50 of online searches are conducted over a mobile device Furthermore that number is only increasing with each passing day
Donrsquot get left behind by this emerging trend With mobile-responsive web design you can make sure that you are available wherever and whenever your customers are in need of your
products and services A website classified as mobile responsive means that the website displays properly on all
devices viewing the website
MEMBERSHIP SITES CHAMBERS amp ORGAZINZATIONS
BASIC WEBSITE RATES START AS LOW AS $250 INVESTMENT
NIGHT CLUBS AND RESTAURANTS
AUTHORS SPEAKERS PROFESSIONALS PHOTOGRAPHERS MUSICIANS
CHURCHES
Website Features Include Web Hosting Custom Theme Design Social Media Links Social Media Optimization Blog Features Website Submission E-Commerce Membership Directories Private Messaging Member Login Member Profiles Invoicing System Online Pay More
Extra Features for communities Activity Streaming Member Login Member Profiles Forum System (if needed) Media uploads Free Paid member system ( Membership w PayPalreg ) if required Event System Messaging System Private Messages Friends Mass Messaging
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 24
24
URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR
2015
ONLINE MARKETING SEO RESPONSIVE WEBSITE DESIGN PAY PER CLICK BLOG CONTENT CREATION LANDING PAGE CREATION AND DISTRIBUTION SOCIAL MEDIA CREATION amp MANAGEMENT SOCIAL OPTIMIZATION REPUTAITON MANAGEMENT
POSITION TO PROSPER Let us help you create a marketing strategy
for your business
MOBILE
MOBILE APPS WEBINAR DEVELOPMENT MOBILE TEXT CAMPAIGN DEVELOPMENT
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
25
ONLINE MARKETING SEO
ALL INLCLUSINVE PACKAGE BELOW $799 One Time Investment 1MONTH DURATION ndashAdditional ongoing monthly maintenance available $350 per month
YOUTUBE SETUP Facebook Profile Creation Design amp Optimization
YouTube Channel Creation and Optimization Facebook Profile Creation amp Optimization
Unique Email Account Creation (If Required) Banner Customization of Facebook Profile
YouTube Channel Design w Image Addition Resizing and Customizing
Banner Image Sourcing Editing Resizing and Customizing
Image Sourcing for Design Facebook Business Page Creation amp Optimization
Image Edition and Resizing Facebook Business Page Design w Image Sourcing Editing Resizing and Customizing
Image Cleaning and Finalizing Facebook Profile Information Population
YouTube Channel Profile Information and Population Social and Blog Account Setups
BLOGGER SETUP AND DESIGN Additional 5 Social Media Accounts Setup
Blogger Account Creation and Optimization Top 10 Social Sharing Accounts Setup
Blogger Theme Implementation (Design) 5 Press Release Accounts Setup
Google Plus Authorship Inclusion Primary Local Business Directories
TWITTER SETUP AND DESIGN Google Places ndash Creation and Optimization
Twitter Profile Creation and Optimization Bing Local ndash Creation and Optimization
Background Customization of Twitter Page Facebook Places ndash Creation and Optimization
Twitter Page Information Population Foursquare ndash Creation and Optimization
GOOGLE+ PROFILE CREATION DESIGN AND OPTIMIZATION Top 10 Business Directories Setup
Google+ Profile Creation and Optimization Top Niche or Geo Related Directory Account Creation and Optimization
Unique Email Account Creation (if required) Reporting and Auditing
Banner Customization of Google+ Business Page Internal Report Auditing and Analysis
Banner Image Sourcing Edition Resizing and Customization Work Reports
Google+ Business Page Creation and Optimization
Google+ Profile Information Population
OUR NEW Brand Establisher Package designed to secure and establish your brand on social media blogs and local directories ndash even before you decide to run aggressive online marketing campaigns
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 26
26
EMAIL MARKETING TOOLS
ldquoYou are the only one that can make a
difference What ever your dream
is Go For ITrdquo
-Earvin ldquo Magicrdquo Johnson
Video Email - The ability to send a personal video communication has never been easier All the robustness of a full-featured email account with the added value of communicating in video The next best thing to be-ing there live - YOU delivered to their inbox Our smart technology allows them to see you whether they are online or mobile
Video email marketingmdashThe same high impact you get from send-ing a personal video message multiplied As a fully qualified Email Service Provider (ESP) we make it as easy to send 100000 emails as it is to send 1 email You have total flexibility in design ranging from simple easy-to-design email by uploading graphics all the way to fully customizable HTML With great delivery rates and our handling the opt-in op-out compliance-related management we make email marketing a breeze
Social and mobile campaignsmdashWe make it easy to extend your marketing and communication into both social media like Facebook and Twitter and out to the world of mobile devices via a text message
Website and lead capture page hostingmdashMission number one in the world of effective internet marketing is lead capture or data capture We make it easy for you to set up and host your lead capture forms and pages right inside of officePRO No more need to use and manage multiple systems to get the job done We allow you to have as many different lists and cate-gories as you require to organize your contacts and target your communica-tion to them
Full CRM functionalitymdashAt the heart of our system is a very robust Contact Management System We have taken the most used and effective features of expensive and complicated CRM systems and placed it right at the center of your service We build a full contact record for every added or imported lead Every form of communication from email campaigns and even personal text messages are easily accessible from the contact record
Media StoragemdashIn a world where media (video audio and graphics) is becoming a more critical piece of communication it just makes sense to keep it all together in your communication system
AutorespondersmdashEveryone agrees that regular communications is the secret to building a great and meaningful relationship but they al-so agree that its often hard to fit regular communications in to a busy work schedule The answer Automated scheduled delivery Create your letters in advance and let the system send them out for you per the schedule of your design
Group Media Sharing - Working with a staff or a team We make it possible for you to share your content and media with others on your team maximizing the control and consistency of your brand in your organizations communications while minimizing the effort required to manage the process
Powerful reporting tracking and analytics - There was once a time (and there still is for many) where much of marketing and adver-tising was done in the blind You had no way of really knowing how ef-fective your message was or what people were reacting to until some-one actually called or visited you Those days are over for smart compa-nies Using a digital marketing system allows you to know hellipwell every-thing How many people received your communication opening your email click on a link watch a video etc has all been built in to every part of officePRO
Change and technology Most agree that there is much more in of-ficePRO than is needed especially at the low price point If not then we hope that we soon make you feel that way
ALL INCLUSIVE SYSTEM 5000 Contacts $50 per Month
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
27
APPS
We have apps now available in the following areas
Faith-based
Restaurant
Auto Dealer
Dr Dentist
Chiropractors
Fitness
Medical Pet Grooming
Schools
Personal
Bowling Alley
Insurance Agent
Musician
SalonsSpas
Associations
Musicians
Authors
Dance Studio
Attorney
Auto Mechanics
LoungeClubs
Realtors
Service Industry
RATES BEGIN AT $695
As a business owner you cannot escape the impact mobile has had on business communication Al-ready more than 50 of mobile internet searches are being done via a mobile device Your custom-ers have made the shift to smart devices and it has rapidly become their ldquogo tordquo place for information recommendations referrals and re-search for everything For many industries 2012 is the tipping point year their marketing has been forced to shift to mobile What is your mobile strategy How are you taking advantage of the un-stoppable shift in communication
There will be over 2 billion connected mobile
devices in 2015
Mobile Users are Less than 6ft away from their phones at all times
Push Notifications Send important messages about upcoming events special offers or news alerts directly to your customers mobile devices Set your notifications to send now or at a future date and time Location Based amp Geo Fence Send notifications to users at the point where they enter a certain geographic area (cross the fence) GPS Directions GPSQR Coupons Convenient Functionality Go Viral Event Listings Educate and Inform Fan Wall Social Media Integration One-Touch Calling and Emailing Video Integration Photo Gallery and Email Photo Mailing List Integrations We make it easy to integrate outside services Whether its Open Table for reservations an appointment-setting service for a salon robust forms using WooFoo or podcasts with SoundCloud we can integrate it with your app
African Americans are such a valuable market for advertisers Not only are 69
active online buyers theyre also very social They interact across platforms
share their thoughts search actively and are more receptive to online marketing
FEATURES INCLUDE BUT NOT LIMITED
For More Information About Our Apps Call Us or Download the 2015 UTS
ReFresh Guide
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 28
28
Coming July 2015
The BEE (Black Economic Empowerment) Directory
What is the BEE Business Directory
The BEE (Black Economic Empowerment) Business Directory is a com-munity resource for locating African Americans in business and to com-municate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE will launch in Central Ohio The BEE Business Directory will be published in print and online
The printed version will be available for distribution July 2015 Our goal is to register over 500 businesses by submission date May 1 2015 Join Us
ON DECK
Coming April 2015 Fit amp Trendy
Fit and Trendy Magazine is a quarterly health and wellness magazine Our mission is to create a Health and Wellness Movement throughout the urban communities we represent
Minorities with an emphasis on the African American culture are facing health risks at an alarming rate and developing illnesses that can be reversed through a shift of the mind-set and changing the daily routines one small step at a time And making the decision to live a healthy lifestyle
Fit amp Trendy Magazine along with the Fit ampTrendy Website will create a community of like-minded individuals all working for the same goalhellipto be healthy wealthy and wise
Join us on this Fitness Revolution Your Health is Your Wealth
ldquoBe encouraged Stay on your hustle You canrsquot fail until you quitrdquo -Russell Simmons
What would you do if you didnt care what anyone thinks The answer may astound YOU
Try it We DARE YOU
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 23
23
E_COMMERCE SITES
MOBILE RESPONSIVE WEBSITE
Whatrsquos the best way to scare off your prospects
Having a stale static amateurish website
Your website is your online storefront and if you wonrsquot treat it seriously your prospects
wonrsquot take your business seriously From the time the visitor lands on your website you have only SECONDS before they decide to stay on your website and engage in your content or bounce and go finder another website You cannot afford to overlook the importance of
intelligent design with high quality content
IS YOUR WEBSITE RESPONSIVE Smartphones and tablets are revolutionizing internet browsingmdashand thatrsquos putting it lightly
Did you know that roughly 50 of online searches are conducted over a mobile device Furthermore that number is only increasing with each passing day
Donrsquot get left behind by this emerging trend With mobile-responsive web design you can make sure that you are available wherever and whenever your customers are in need of your
products and services A website classified as mobile responsive means that the website displays properly on all
devices viewing the website
MEMBERSHIP SITES CHAMBERS amp ORGAZINZATIONS
BASIC WEBSITE RATES START AS LOW AS $250 INVESTMENT
NIGHT CLUBS AND RESTAURANTS
AUTHORS SPEAKERS PROFESSIONALS PHOTOGRAPHERS MUSICIANS
CHURCHES
Website Features Include Web Hosting Custom Theme Design Social Media Links Social Media Optimization Blog Features Website Submission E-Commerce Membership Directories Private Messaging Member Login Member Profiles Invoicing System Online Pay More
Extra Features for communities Activity Streaming Member Login Member Profiles Forum System (if needed) Media uploads Free Paid member system ( Membership w PayPalreg ) if required Event System Messaging System Private Messages Friends Mass Messaging
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 24
24
URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR
2015
ONLINE MARKETING SEO RESPONSIVE WEBSITE DESIGN PAY PER CLICK BLOG CONTENT CREATION LANDING PAGE CREATION AND DISTRIBUTION SOCIAL MEDIA CREATION amp MANAGEMENT SOCIAL OPTIMIZATION REPUTAITON MANAGEMENT
POSITION TO PROSPER Let us help you create a marketing strategy
for your business
MOBILE
MOBILE APPS WEBINAR DEVELOPMENT MOBILE TEXT CAMPAIGN DEVELOPMENT
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
25
ONLINE MARKETING SEO
ALL INLCLUSINVE PACKAGE BELOW $799 One Time Investment 1MONTH DURATION ndashAdditional ongoing monthly maintenance available $350 per month
YOUTUBE SETUP Facebook Profile Creation Design amp Optimization
YouTube Channel Creation and Optimization Facebook Profile Creation amp Optimization
Unique Email Account Creation (If Required) Banner Customization of Facebook Profile
YouTube Channel Design w Image Addition Resizing and Customizing
Banner Image Sourcing Editing Resizing and Customizing
Image Sourcing for Design Facebook Business Page Creation amp Optimization
Image Edition and Resizing Facebook Business Page Design w Image Sourcing Editing Resizing and Customizing
Image Cleaning and Finalizing Facebook Profile Information Population
YouTube Channel Profile Information and Population Social and Blog Account Setups
BLOGGER SETUP AND DESIGN Additional 5 Social Media Accounts Setup
Blogger Account Creation and Optimization Top 10 Social Sharing Accounts Setup
Blogger Theme Implementation (Design) 5 Press Release Accounts Setup
Google Plus Authorship Inclusion Primary Local Business Directories
TWITTER SETUP AND DESIGN Google Places ndash Creation and Optimization
Twitter Profile Creation and Optimization Bing Local ndash Creation and Optimization
Background Customization of Twitter Page Facebook Places ndash Creation and Optimization
Twitter Page Information Population Foursquare ndash Creation and Optimization
GOOGLE+ PROFILE CREATION DESIGN AND OPTIMIZATION Top 10 Business Directories Setup
Google+ Profile Creation and Optimization Top Niche or Geo Related Directory Account Creation and Optimization
Unique Email Account Creation (if required) Reporting and Auditing
Banner Customization of Google+ Business Page Internal Report Auditing and Analysis
Banner Image Sourcing Edition Resizing and Customization Work Reports
Google+ Business Page Creation and Optimization
Google+ Profile Information Population
OUR NEW Brand Establisher Package designed to secure and establish your brand on social media blogs and local directories ndash even before you decide to run aggressive online marketing campaigns
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 26
26
EMAIL MARKETING TOOLS
ldquoYou are the only one that can make a
difference What ever your dream
is Go For ITrdquo
-Earvin ldquo Magicrdquo Johnson
Video Email - The ability to send a personal video communication has never been easier All the robustness of a full-featured email account with the added value of communicating in video The next best thing to be-ing there live - YOU delivered to their inbox Our smart technology allows them to see you whether they are online or mobile
Video email marketingmdashThe same high impact you get from send-ing a personal video message multiplied As a fully qualified Email Service Provider (ESP) we make it as easy to send 100000 emails as it is to send 1 email You have total flexibility in design ranging from simple easy-to-design email by uploading graphics all the way to fully customizable HTML With great delivery rates and our handling the opt-in op-out compliance-related management we make email marketing a breeze
Social and mobile campaignsmdashWe make it easy to extend your marketing and communication into both social media like Facebook and Twitter and out to the world of mobile devices via a text message
Website and lead capture page hostingmdashMission number one in the world of effective internet marketing is lead capture or data capture We make it easy for you to set up and host your lead capture forms and pages right inside of officePRO No more need to use and manage multiple systems to get the job done We allow you to have as many different lists and cate-gories as you require to organize your contacts and target your communica-tion to them
Full CRM functionalitymdashAt the heart of our system is a very robust Contact Management System We have taken the most used and effective features of expensive and complicated CRM systems and placed it right at the center of your service We build a full contact record for every added or imported lead Every form of communication from email campaigns and even personal text messages are easily accessible from the contact record
Media StoragemdashIn a world where media (video audio and graphics) is becoming a more critical piece of communication it just makes sense to keep it all together in your communication system
AutorespondersmdashEveryone agrees that regular communications is the secret to building a great and meaningful relationship but they al-so agree that its often hard to fit regular communications in to a busy work schedule The answer Automated scheduled delivery Create your letters in advance and let the system send them out for you per the schedule of your design
Group Media Sharing - Working with a staff or a team We make it possible for you to share your content and media with others on your team maximizing the control and consistency of your brand in your organizations communications while minimizing the effort required to manage the process
Powerful reporting tracking and analytics - There was once a time (and there still is for many) where much of marketing and adver-tising was done in the blind You had no way of really knowing how ef-fective your message was or what people were reacting to until some-one actually called or visited you Those days are over for smart compa-nies Using a digital marketing system allows you to know hellipwell every-thing How many people received your communication opening your email click on a link watch a video etc has all been built in to every part of officePRO
Change and technology Most agree that there is much more in of-ficePRO than is needed especially at the low price point If not then we hope that we soon make you feel that way
ALL INCLUSIVE SYSTEM 5000 Contacts $50 per Month
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
27
APPS
We have apps now available in the following areas
Faith-based
Restaurant
Auto Dealer
Dr Dentist
Chiropractors
Fitness
Medical Pet Grooming
Schools
Personal
Bowling Alley
Insurance Agent
Musician
SalonsSpas
Associations
Musicians
Authors
Dance Studio
Attorney
Auto Mechanics
LoungeClubs
Realtors
Service Industry
RATES BEGIN AT $695
As a business owner you cannot escape the impact mobile has had on business communication Al-ready more than 50 of mobile internet searches are being done via a mobile device Your custom-ers have made the shift to smart devices and it has rapidly become their ldquogo tordquo place for information recommendations referrals and re-search for everything For many industries 2012 is the tipping point year their marketing has been forced to shift to mobile What is your mobile strategy How are you taking advantage of the un-stoppable shift in communication
There will be over 2 billion connected mobile
devices in 2015
Mobile Users are Less than 6ft away from their phones at all times
Push Notifications Send important messages about upcoming events special offers or news alerts directly to your customers mobile devices Set your notifications to send now or at a future date and time Location Based amp Geo Fence Send notifications to users at the point where they enter a certain geographic area (cross the fence) GPS Directions GPSQR Coupons Convenient Functionality Go Viral Event Listings Educate and Inform Fan Wall Social Media Integration One-Touch Calling and Emailing Video Integration Photo Gallery and Email Photo Mailing List Integrations We make it easy to integrate outside services Whether its Open Table for reservations an appointment-setting service for a salon robust forms using WooFoo or podcasts with SoundCloud we can integrate it with your app
African Americans are such a valuable market for advertisers Not only are 69
active online buyers theyre also very social They interact across platforms
share their thoughts search actively and are more receptive to online marketing
FEATURES INCLUDE BUT NOT LIMITED
For More Information About Our Apps Call Us or Download the 2015 UTS
ReFresh Guide
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 28
28
Coming July 2015
The BEE (Black Economic Empowerment) Directory
What is the BEE Business Directory
The BEE (Black Economic Empowerment) Business Directory is a com-munity resource for locating African Americans in business and to com-municate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE will launch in Central Ohio The BEE Business Directory will be published in print and online
The printed version will be available for distribution July 2015 Our goal is to register over 500 businesses by submission date May 1 2015 Join Us
ON DECK
Coming April 2015 Fit amp Trendy
Fit and Trendy Magazine is a quarterly health and wellness magazine Our mission is to create a Health and Wellness Movement throughout the urban communities we represent
Minorities with an emphasis on the African American culture are facing health risks at an alarming rate and developing illnesses that can be reversed through a shift of the mind-set and changing the daily routines one small step at a time And making the decision to live a healthy lifestyle
Fit amp Trendy Magazine along with the Fit ampTrendy Website will create a community of like-minded individuals all working for the same goalhellipto be healthy wealthy and wise
Join us on this Fitness Revolution Your Health is Your Wealth
ldquoBe encouraged Stay on your hustle You canrsquot fail until you quitrdquo -Russell Simmons
What would you do if you didnt care what anyone thinks The answer may astound YOU
Try it We DARE YOU
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 24
24
URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR
2015
ONLINE MARKETING SEO RESPONSIVE WEBSITE DESIGN PAY PER CLICK BLOG CONTENT CREATION LANDING PAGE CREATION AND DISTRIBUTION SOCIAL MEDIA CREATION amp MANAGEMENT SOCIAL OPTIMIZATION REPUTAITON MANAGEMENT
POSITION TO PROSPER Let us help you create a marketing strategy
for your business
MOBILE
MOBILE APPS WEBINAR DEVELOPMENT MOBILE TEXT CAMPAIGN DEVELOPMENT
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
25
ONLINE MARKETING SEO
ALL INLCLUSINVE PACKAGE BELOW $799 One Time Investment 1MONTH DURATION ndashAdditional ongoing monthly maintenance available $350 per month
YOUTUBE SETUP Facebook Profile Creation Design amp Optimization
YouTube Channel Creation and Optimization Facebook Profile Creation amp Optimization
Unique Email Account Creation (If Required) Banner Customization of Facebook Profile
YouTube Channel Design w Image Addition Resizing and Customizing
Banner Image Sourcing Editing Resizing and Customizing
Image Sourcing for Design Facebook Business Page Creation amp Optimization
Image Edition and Resizing Facebook Business Page Design w Image Sourcing Editing Resizing and Customizing
Image Cleaning and Finalizing Facebook Profile Information Population
YouTube Channel Profile Information and Population Social and Blog Account Setups
BLOGGER SETUP AND DESIGN Additional 5 Social Media Accounts Setup
Blogger Account Creation and Optimization Top 10 Social Sharing Accounts Setup
Blogger Theme Implementation (Design) 5 Press Release Accounts Setup
Google Plus Authorship Inclusion Primary Local Business Directories
TWITTER SETUP AND DESIGN Google Places ndash Creation and Optimization
Twitter Profile Creation and Optimization Bing Local ndash Creation and Optimization
Background Customization of Twitter Page Facebook Places ndash Creation and Optimization
Twitter Page Information Population Foursquare ndash Creation and Optimization
GOOGLE+ PROFILE CREATION DESIGN AND OPTIMIZATION Top 10 Business Directories Setup
Google+ Profile Creation and Optimization Top Niche or Geo Related Directory Account Creation and Optimization
Unique Email Account Creation (if required) Reporting and Auditing
Banner Customization of Google+ Business Page Internal Report Auditing and Analysis
Banner Image Sourcing Edition Resizing and Customization Work Reports
Google+ Business Page Creation and Optimization
Google+ Profile Information Population
OUR NEW Brand Establisher Package designed to secure and establish your brand on social media blogs and local directories ndash even before you decide to run aggressive online marketing campaigns
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 26
26
EMAIL MARKETING TOOLS
ldquoYou are the only one that can make a
difference What ever your dream
is Go For ITrdquo
-Earvin ldquo Magicrdquo Johnson
Video Email - The ability to send a personal video communication has never been easier All the robustness of a full-featured email account with the added value of communicating in video The next best thing to be-ing there live - YOU delivered to their inbox Our smart technology allows them to see you whether they are online or mobile
Video email marketingmdashThe same high impact you get from send-ing a personal video message multiplied As a fully qualified Email Service Provider (ESP) we make it as easy to send 100000 emails as it is to send 1 email You have total flexibility in design ranging from simple easy-to-design email by uploading graphics all the way to fully customizable HTML With great delivery rates and our handling the opt-in op-out compliance-related management we make email marketing a breeze
Social and mobile campaignsmdashWe make it easy to extend your marketing and communication into both social media like Facebook and Twitter and out to the world of mobile devices via a text message
Website and lead capture page hostingmdashMission number one in the world of effective internet marketing is lead capture or data capture We make it easy for you to set up and host your lead capture forms and pages right inside of officePRO No more need to use and manage multiple systems to get the job done We allow you to have as many different lists and cate-gories as you require to organize your contacts and target your communica-tion to them
Full CRM functionalitymdashAt the heart of our system is a very robust Contact Management System We have taken the most used and effective features of expensive and complicated CRM systems and placed it right at the center of your service We build a full contact record for every added or imported lead Every form of communication from email campaigns and even personal text messages are easily accessible from the contact record
Media StoragemdashIn a world where media (video audio and graphics) is becoming a more critical piece of communication it just makes sense to keep it all together in your communication system
AutorespondersmdashEveryone agrees that regular communications is the secret to building a great and meaningful relationship but they al-so agree that its often hard to fit regular communications in to a busy work schedule The answer Automated scheduled delivery Create your letters in advance and let the system send them out for you per the schedule of your design
Group Media Sharing - Working with a staff or a team We make it possible for you to share your content and media with others on your team maximizing the control and consistency of your brand in your organizations communications while minimizing the effort required to manage the process
Powerful reporting tracking and analytics - There was once a time (and there still is for many) where much of marketing and adver-tising was done in the blind You had no way of really knowing how ef-fective your message was or what people were reacting to until some-one actually called or visited you Those days are over for smart compa-nies Using a digital marketing system allows you to know hellipwell every-thing How many people received your communication opening your email click on a link watch a video etc has all been built in to every part of officePRO
Change and technology Most agree that there is much more in of-ficePRO than is needed especially at the low price point If not then we hope that we soon make you feel that way
ALL INCLUSIVE SYSTEM 5000 Contacts $50 per Month
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
27
APPS
We have apps now available in the following areas
Faith-based
Restaurant
Auto Dealer
Dr Dentist
Chiropractors
Fitness
Medical Pet Grooming
Schools
Personal
Bowling Alley
Insurance Agent
Musician
SalonsSpas
Associations
Musicians
Authors
Dance Studio
Attorney
Auto Mechanics
LoungeClubs
Realtors
Service Industry
RATES BEGIN AT $695
As a business owner you cannot escape the impact mobile has had on business communication Al-ready more than 50 of mobile internet searches are being done via a mobile device Your custom-ers have made the shift to smart devices and it has rapidly become their ldquogo tordquo place for information recommendations referrals and re-search for everything For many industries 2012 is the tipping point year their marketing has been forced to shift to mobile What is your mobile strategy How are you taking advantage of the un-stoppable shift in communication
There will be over 2 billion connected mobile
devices in 2015
Mobile Users are Less than 6ft away from their phones at all times
Push Notifications Send important messages about upcoming events special offers or news alerts directly to your customers mobile devices Set your notifications to send now or at a future date and time Location Based amp Geo Fence Send notifications to users at the point where they enter a certain geographic area (cross the fence) GPS Directions GPSQR Coupons Convenient Functionality Go Viral Event Listings Educate and Inform Fan Wall Social Media Integration One-Touch Calling and Emailing Video Integration Photo Gallery and Email Photo Mailing List Integrations We make it easy to integrate outside services Whether its Open Table for reservations an appointment-setting service for a salon robust forms using WooFoo or podcasts with SoundCloud we can integrate it with your app
African Americans are such a valuable market for advertisers Not only are 69
active online buyers theyre also very social They interact across platforms
share their thoughts search actively and are more receptive to online marketing
FEATURES INCLUDE BUT NOT LIMITED
For More Information About Our Apps Call Us or Download the 2015 UTS
ReFresh Guide
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 28
28
Coming July 2015
The BEE (Black Economic Empowerment) Directory
What is the BEE Business Directory
The BEE (Black Economic Empowerment) Business Directory is a com-munity resource for locating African Americans in business and to com-municate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE will launch in Central Ohio The BEE Business Directory will be published in print and online
The printed version will be available for distribution July 2015 Our goal is to register over 500 businesses by submission date May 1 2015 Join Us
ON DECK
Coming April 2015 Fit amp Trendy
Fit and Trendy Magazine is a quarterly health and wellness magazine Our mission is to create a Health and Wellness Movement throughout the urban communities we represent
Minorities with an emphasis on the African American culture are facing health risks at an alarming rate and developing illnesses that can be reversed through a shift of the mind-set and changing the daily routines one small step at a time And making the decision to live a healthy lifestyle
Fit amp Trendy Magazine along with the Fit ampTrendy Website will create a community of like-minded individuals all working for the same goalhellipto be healthy wealthy and wise
Join us on this Fitness Revolution Your Health is Your Wealth
ldquoBe encouraged Stay on your hustle You canrsquot fail until you quitrdquo -Russell Simmons
What would you do if you didnt care what anyone thinks The answer may astound YOU
Try it We DARE YOU
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 25
25
ONLINE MARKETING SEO
ALL INLCLUSINVE PACKAGE BELOW $799 One Time Investment 1MONTH DURATION ndashAdditional ongoing monthly maintenance available $350 per month
YOUTUBE SETUP Facebook Profile Creation Design amp Optimization
YouTube Channel Creation and Optimization Facebook Profile Creation amp Optimization
Unique Email Account Creation (If Required) Banner Customization of Facebook Profile
YouTube Channel Design w Image Addition Resizing and Customizing
Banner Image Sourcing Editing Resizing and Customizing
Image Sourcing for Design Facebook Business Page Creation amp Optimization
Image Edition and Resizing Facebook Business Page Design w Image Sourcing Editing Resizing and Customizing
Image Cleaning and Finalizing Facebook Profile Information Population
YouTube Channel Profile Information and Population Social and Blog Account Setups
BLOGGER SETUP AND DESIGN Additional 5 Social Media Accounts Setup
Blogger Account Creation and Optimization Top 10 Social Sharing Accounts Setup
Blogger Theme Implementation (Design) 5 Press Release Accounts Setup
Google Plus Authorship Inclusion Primary Local Business Directories
TWITTER SETUP AND DESIGN Google Places ndash Creation and Optimization
Twitter Profile Creation and Optimization Bing Local ndash Creation and Optimization
Background Customization of Twitter Page Facebook Places ndash Creation and Optimization
Twitter Page Information Population Foursquare ndash Creation and Optimization
GOOGLE+ PROFILE CREATION DESIGN AND OPTIMIZATION Top 10 Business Directories Setup
Google+ Profile Creation and Optimization Top Niche or Geo Related Directory Account Creation and Optimization
Unique Email Account Creation (if required) Reporting and Auditing
Banner Customization of Google+ Business Page Internal Report Auditing and Analysis
Banner Image Sourcing Edition Resizing and Customization Work Reports
Google+ Business Page Creation and Optimization
Google+ Profile Information Population
OUR NEW Brand Establisher Package designed to secure and establish your brand on social media blogs and local directories ndash even before you decide to run aggressive online marketing campaigns
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 26
26
EMAIL MARKETING TOOLS
ldquoYou are the only one that can make a
difference What ever your dream
is Go For ITrdquo
-Earvin ldquo Magicrdquo Johnson
Video Email - The ability to send a personal video communication has never been easier All the robustness of a full-featured email account with the added value of communicating in video The next best thing to be-ing there live - YOU delivered to their inbox Our smart technology allows them to see you whether they are online or mobile
Video email marketingmdashThe same high impact you get from send-ing a personal video message multiplied As a fully qualified Email Service Provider (ESP) we make it as easy to send 100000 emails as it is to send 1 email You have total flexibility in design ranging from simple easy-to-design email by uploading graphics all the way to fully customizable HTML With great delivery rates and our handling the opt-in op-out compliance-related management we make email marketing a breeze
Social and mobile campaignsmdashWe make it easy to extend your marketing and communication into both social media like Facebook and Twitter and out to the world of mobile devices via a text message
Website and lead capture page hostingmdashMission number one in the world of effective internet marketing is lead capture or data capture We make it easy for you to set up and host your lead capture forms and pages right inside of officePRO No more need to use and manage multiple systems to get the job done We allow you to have as many different lists and cate-gories as you require to organize your contacts and target your communica-tion to them
Full CRM functionalitymdashAt the heart of our system is a very robust Contact Management System We have taken the most used and effective features of expensive and complicated CRM systems and placed it right at the center of your service We build a full contact record for every added or imported lead Every form of communication from email campaigns and even personal text messages are easily accessible from the contact record
Media StoragemdashIn a world where media (video audio and graphics) is becoming a more critical piece of communication it just makes sense to keep it all together in your communication system
AutorespondersmdashEveryone agrees that regular communications is the secret to building a great and meaningful relationship but they al-so agree that its often hard to fit regular communications in to a busy work schedule The answer Automated scheduled delivery Create your letters in advance and let the system send them out for you per the schedule of your design
Group Media Sharing - Working with a staff or a team We make it possible for you to share your content and media with others on your team maximizing the control and consistency of your brand in your organizations communications while minimizing the effort required to manage the process
Powerful reporting tracking and analytics - There was once a time (and there still is for many) where much of marketing and adver-tising was done in the blind You had no way of really knowing how ef-fective your message was or what people were reacting to until some-one actually called or visited you Those days are over for smart compa-nies Using a digital marketing system allows you to know hellipwell every-thing How many people received your communication opening your email click on a link watch a video etc has all been built in to every part of officePRO
Change and technology Most agree that there is much more in of-ficePRO than is needed especially at the low price point If not then we hope that we soon make you feel that way
ALL INCLUSIVE SYSTEM 5000 Contacts $50 per Month
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
27
APPS
We have apps now available in the following areas
Faith-based
Restaurant
Auto Dealer
Dr Dentist
Chiropractors
Fitness
Medical Pet Grooming
Schools
Personal
Bowling Alley
Insurance Agent
Musician
SalonsSpas
Associations
Musicians
Authors
Dance Studio
Attorney
Auto Mechanics
LoungeClubs
Realtors
Service Industry
RATES BEGIN AT $695
As a business owner you cannot escape the impact mobile has had on business communication Al-ready more than 50 of mobile internet searches are being done via a mobile device Your custom-ers have made the shift to smart devices and it has rapidly become their ldquogo tordquo place for information recommendations referrals and re-search for everything For many industries 2012 is the tipping point year their marketing has been forced to shift to mobile What is your mobile strategy How are you taking advantage of the un-stoppable shift in communication
There will be over 2 billion connected mobile
devices in 2015
Mobile Users are Less than 6ft away from their phones at all times
Push Notifications Send important messages about upcoming events special offers or news alerts directly to your customers mobile devices Set your notifications to send now or at a future date and time Location Based amp Geo Fence Send notifications to users at the point where they enter a certain geographic area (cross the fence) GPS Directions GPSQR Coupons Convenient Functionality Go Viral Event Listings Educate and Inform Fan Wall Social Media Integration One-Touch Calling and Emailing Video Integration Photo Gallery and Email Photo Mailing List Integrations We make it easy to integrate outside services Whether its Open Table for reservations an appointment-setting service for a salon robust forms using WooFoo or podcasts with SoundCloud we can integrate it with your app
African Americans are such a valuable market for advertisers Not only are 69
active online buyers theyre also very social They interact across platforms
share their thoughts search actively and are more receptive to online marketing
FEATURES INCLUDE BUT NOT LIMITED
For More Information About Our Apps Call Us or Download the 2015 UTS
ReFresh Guide
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 28
28
Coming July 2015
The BEE (Black Economic Empowerment) Directory
What is the BEE Business Directory
The BEE (Black Economic Empowerment) Business Directory is a com-munity resource for locating African Americans in business and to com-municate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE will launch in Central Ohio The BEE Business Directory will be published in print and online
The printed version will be available for distribution July 2015 Our goal is to register over 500 businesses by submission date May 1 2015 Join Us
ON DECK
Coming April 2015 Fit amp Trendy
Fit and Trendy Magazine is a quarterly health and wellness magazine Our mission is to create a Health and Wellness Movement throughout the urban communities we represent
Minorities with an emphasis on the African American culture are facing health risks at an alarming rate and developing illnesses that can be reversed through a shift of the mind-set and changing the daily routines one small step at a time And making the decision to live a healthy lifestyle
Fit amp Trendy Magazine along with the Fit ampTrendy Website will create a community of like-minded individuals all working for the same goalhellipto be healthy wealthy and wise
Join us on this Fitness Revolution Your Health is Your Wealth
ldquoBe encouraged Stay on your hustle You canrsquot fail until you quitrdquo -Russell Simmons
What would you do if you didnt care what anyone thinks The answer may astound YOU
Try it We DARE YOU
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 26
26
EMAIL MARKETING TOOLS
ldquoYou are the only one that can make a
difference What ever your dream
is Go For ITrdquo
-Earvin ldquo Magicrdquo Johnson
Video Email - The ability to send a personal video communication has never been easier All the robustness of a full-featured email account with the added value of communicating in video The next best thing to be-ing there live - YOU delivered to their inbox Our smart technology allows them to see you whether they are online or mobile
Video email marketingmdashThe same high impact you get from send-ing a personal video message multiplied As a fully qualified Email Service Provider (ESP) we make it as easy to send 100000 emails as it is to send 1 email You have total flexibility in design ranging from simple easy-to-design email by uploading graphics all the way to fully customizable HTML With great delivery rates and our handling the opt-in op-out compliance-related management we make email marketing a breeze
Social and mobile campaignsmdashWe make it easy to extend your marketing and communication into both social media like Facebook and Twitter and out to the world of mobile devices via a text message
Website and lead capture page hostingmdashMission number one in the world of effective internet marketing is lead capture or data capture We make it easy for you to set up and host your lead capture forms and pages right inside of officePRO No more need to use and manage multiple systems to get the job done We allow you to have as many different lists and cate-gories as you require to organize your contacts and target your communica-tion to them
Full CRM functionalitymdashAt the heart of our system is a very robust Contact Management System We have taken the most used and effective features of expensive and complicated CRM systems and placed it right at the center of your service We build a full contact record for every added or imported lead Every form of communication from email campaigns and even personal text messages are easily accessible from the contact record
Media StoragemdashIn a world where media (video audio and graphics) is becoming a more critical piece of communication it just makes sense to keep it all together in your communication system
AutorespondersmdashEveryone agrees that regular communications is the secret to building a great and meaningful relationship but they al-so agree that its often hard to fit regular communications in to a busy work schedule The answer Automated scheduled delivery Create your letters in advance and let the system send them out for you per the schedule of your design
Group Media Sharing - Working with a staff or a team We make it possible for you to share your content and media with others on your team maximizing the control and consistency of your brand in your organizations communications while minimizing the effort required to manage the process
Powerful reporting tracking and analytics - There was once a time (and there still is for many) where much of marketing and adver-tising was done in the blind You had no way of really knowing how ef-fective your message was or what people were reacting to until some-one actually called or visited you Those days are over for smart compa-nies Using a digital marketing system allows you to know hellipwell every-thing How many people received your communication opening your email click on a link watch a video etc has all been built in to every part of officePRO
Change and technology Most agree that there is much more in of-ficePRO than is needed especially at the low price point If not then we hope that we soon make you feel that way
ALL INCLUSIVE SYSTEM 5000 Contacts $50 per Month
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
27
APPS
We have apps now available in the following areas
Faith-based
Restaurant
Auto Dealer
Dr Dentist
Chiropractors
Fitness
Medical Pet Grooming
Schools
Personal
Bowling Alley
Insurance Agent
Musician
SalonsSpas
Associations
Musicians
Authors
Dance Studio
Attorney
Auto Mechanics
LoungeClubs
Realtors
Service Industry
RATES BEGIN AT $695
As a business owner you cannot escape the impact mobile has had on business communication Al-ready more than 50 of mobile internet searches are being done via a mobile device Your custom-ers have made the shift to smart devices and it has rapidly become their ldquogo tordquo place for information recommendations referrals and re-search for everything For many industries 2012 is the tipping point year their marketing has been forced to shift to mobile What is your mobile strategy How are you taking advantage of the un-stoppable shift in communication
There will be over 2 billion connected mobile
devices in 2015
Mobile Users are Less than 6ft away from their phones at all times
Push Notifications Send important messages about upcoming events special offers or news alerts directly to your customers mobile devices Set your notifications to send now or at a future date and time Location Based amp Geo Fence Send notifications to users at the point where they enter a certain geographic area (cross the fence) GPS Directions GPSQR Coupons Convenient Functionality Go Viral Event Listings Educate and Inform Fan Wall Social Media Integration One-Touch Calling and Emailing Video Integration Photo Gallery and Email Photo Mailing List Integrations We make it easy to integrate outside services Whether its Open Table for reservations an appointment-setting service for a salon robust forms using WooFoo or podcasts with SoundCloud we can integrate it with your app
African Americans are such a valuable market for advertisers Not only are 69
active online buyers theyre also very social They interact across platforms
share their thoughts search actively and are more receptive to online marketing
FEATURES INCLUDE BUT NOT LIMITED
For More Information About Our Apps Call Us or Download the 2015 UTS
ReFresh Guide
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 28
28
Coming July 2015
The BEE (Black Economic Empowerment) Directory
What is the BEE Business Directory
The BEE (Black Economic Empowerment) Business Directory is a com-munity resource for locating African Americans in business and to com-municate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE will launch in Central Ohio The BEE Business Directory will be published in print and online
The printed version will be available for distribution July 2015 Our goal is to register over 500 businesses by submission date May 1 2015 Join Us
ON DECK
Coming April 2015 Fit amp Trendy
Fit and Trendy Magazine is a quarterly health and wellness magazine Our mission is to create a Health and Wellness Movement throughout the urban communities we represent
Minorities with an emphasis on the African American culture are facing health risks at an alarming rate and developing illnesses that can be reversed through a shift of the mind-set and changing the daily routines one small step at a time And making the decision to live a healthy lifestyle
Fit amp Trendy Magazine along with the Fit ampTrendy Website will create a community of like-minded individuals all working for the same goalhellipto be healthy wealthy and wise
Join us on this Fitness Revolution Your Health is Your Wealth
ldquoBe encouraged Stay on your hustle You canrsquot fail until you quitrdquo -Russell Simmons
What would you do if you didnt care what anyone thinks The answer may astound YOU
Try it We DARE YOU
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 27
27
APPS
We have apps now available in the following areas
Faith-based
Restaurant
Auto Dealer
Dr Dentist
Chiropractors
Fitness
Medical Pet Grooming
Schools
Personal
Bowling Alley
Insurance Agent
Musician
SalonsSpas
Associations
Musicians
Authors
Dance Studio
Attorney
Auto Mechanics
LoungeClubs
Realtors
Service Industry
RATES BEGIN AT $695
As a business owner you cannot escape the impact mobile has had on business communication Al-ready more than 50 of mobile internet searches are being done via a mobile device Your custom-ers have made the shift to smart devices and it has rapidly become their ldquogo tordquo place for information recommendations referrals and re-search for everything For many industries 2012 is the tipping point year their marketing has been forced to shift to mobile What is your mobile strategy How are you taking advantage of the un-stoppable shift in communication
There will be over 2 billion connected mobile
devices in 2015
Mobile Users are Less than 6ft away from their phones at all times
Push Notifications Send important messages about upcoming events special offers or news alerts directly to your customers mobile devices Set your notifications to send now or at a future date and time Location Based amp Geo Fence Send notifications to users at the point where they enter a certain geographic area (cross the fence) GPS Directions GPSQR Coupons Convenient Functionality Go Viral Event Listings Educate and Inform Fan Wall Social Media Integration One-Touch Calling and Emailing Video Integration Photo Gallery and Email Photo Mailing List Integrations We make it easy to integrate outside services Whether its Open Table for reservations an appointment-setting service for a salon robust forms using WooFoo or podcasts with SoundCloud we can integrate it with your app
African Americans are such a valuable market for advertisers Not only are 69
active online buyers theyre also very social They interact across platforms
share their thoughts search actively and are more receptive to online marketing
FEATURES INCLUDE BUT NOT LIMITED
For More Information About Our Apps Call Us or Download the 2015 UTS
ReFresh Guide
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 28
28
Coming July 2015
The BEE (Black Economic Empowerment) Directory
What is the BEE Business Directory
The BEE (Black Economic Empowerment) Business Directory is a com-munity resource for locating African Americans in business and to com-municate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE will launch in Central Ohio The BEE Business Directory will be published in print and online
The printed version will be available for distribution July 2015 Our goal is to register over 500 businesses by submission date May 1 2015 Join Us
ON DECK
Coming April 2015 Fit amp Trendy
Fit and Trendy Magazine is a quarterly health and wellness magazine Our mission is to create a Health and Wellness Movement throughout the urban communities we represent
Minorities with an emphasis on the African American culture are facing health risks at an alarming rate and developing illnesses that can be reversed through a shift of the mind-set and changing the daily routines one small step at a time And making the decision to live a healthy lifestyle
Fit amp Trendy Magazine along with the Fit ampTrendy Website will create a community of like-minded individuals all working for the same goalhellipto be healthy wealthy and wise
Join us on this Fitness Revolution Your Health is Your Wealth
ldquoBe encouraged Stay on your hustle You canrsquot fail until you quitrdquo -Russell Simmons
What would you do if you didnt care what anyone thinks The answer may astound YOU
Try it We DARE YOU
READ OUR DIGITAL VERSIONWWWURBANTRENDSETTERSCOM 28
28
Coming July 2015
The BEE (Black Economic Empowerment) Directory
What is the BEE Business Directory
The BEE (Black Economic Empowerment) Business Directory is a com-munity resource for locating African Americans in business and to com-municate additional businesses resources and services available to build and enhance opportunities in the community Our first edition of The BEE will launch in Central Ohio The BEE Business Directory will be published in print and online
The printed version will be available for distribution July 2015 Our goal is to register over 500 businesses by submission date May 1 2015 Join Us
ON DECK
Coming April 2015 Fit amp Trendy
Fit and Trendy Magazine is a quarterly health and wellness magazine Our mission is to create a Health and Wellness Movement throughout the urban communities we represent
Minorities with an emphasis on the African American culture are facing health risks at an alarming rate and developing illnesses that can be reversed through a shift of the mind-set and changing the daily routines one small step at a time And making the decision to live a healthy lifestyle
Fit amp Trendy Magazine along with the Fit ampTrendy Website will create a community of like-minded individuals all working for the same goalhellipto be healthy wealthy and wise
Join us on this Fitness Revolution Your Health is Your Wealth
ldquoBe encouraged Stay on your hustle You canrsquot fail until you quitrdquo -Russell Simmons
What would you do if you didnt care what anyone thinks The answer may astound YOU
Try it We DARE YOU