The biggest mobile enthusiasts are not who you think… In a typical technology adoption curve, the youngest generation demonstrates the highest levels of interest and use of new and innovative technologies. However, Deloitte’s latest Global Mobile Consumer Survey results illustrate a surprising trend. Rather than the youngest group, the 18–24 year olds, driving adoption trends, in many cases the 25–34 year old age group is making significant industry impact. The difference is not just incremental, but in some cases by a dominant margin. Let’s dig into the data behind the differences.

of 25–34 year olds check their phones in the middle of the night; more than any other age group

31%

26%

21%10%

77%

68%

80%

78%

Who checks their phones in the middle of the night?

Who classify themselves as early technology adopters?

25–34 year olds are leading in the fitness band and smart watch ownership category.

25–34 year olds are getting more comfortable making mPayments.

25–34 year olds are causing a dramatic uptick in VoIP usage.

25–34 year olds are substantially more willing to pay for home-based IoT solutions.

50%is average

18–24 year olds

25–34 year olds

35–44 year olds

23%

44%

of people 25–34 ownfitness bands

of people 25–34 ownsmart watches

of 25–34 year olds make weekly in-store mobile payments; twice as many as the next highest age group

for 18–24 year olds

19%

40%

2015 2016

21%increase from last year

25–34 year olds have the highest interest of any age group in autonomous vehicles.

are willing to pay for home monitoring

(vs. the average 50%) are willing to pay for

entertainment (vs. the average 32%)

are willing to pay for home control (vs. the average 48%)

36%of them are likely to buy an autonomous car; almost twice as many as any other age group

20%of 18–24 year olds are likely to buy an autonomous car; the second most likely age group

of 25–34 year olds

of 25–34 year olds

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For more information see the 2016 Global Mobile Consumer Survey US Edition www.deloitte.com/us/mobileconsumer

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