THE TRUSTED VOICE OF SAN DIEGO REAL … · 2018-11-15 · Learn more about San Diego County ... 7.5 baths and 9,400+ square feet of modern features and a spectacular panoramic view

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WHAT’S HAPPENING AT SDAR | NOVEMBER 2018

JOIN THE CELEBRATION IN CARMEL VALLEY!ATTEND THE CHARITY EVENT ON DECEMBER 5FOR MORE INFORMATION GO TO PAGE 6

Table of ContentsNOVEMBER 2018

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THE SAN DIEGO REALTOR® NOVEMBER 2018 3

San Diego REALTOR® (ISSN 1096-8210; USPS 479-460) is the official publication of the Greater San Diego Association of REALTORS®, which is affiliated with the National

Association of REALTORS® and the California Association of REALTORS®.

All copy for publication should be mailed to the Editor, San Diego REALTOR®, 4845 Ronson Court, San Diego, CA 92111, by the 20th of the month preceding the month of

publication. All copy is subject to editorial approval.

San Diego REALTOR® and its publisher, the Greater San Diego Association of REALTORS®, in accepting advertisement in this publication, make no independent investigation

concerning the services or products advertised, and they neither endorse nor recommend the same nor do they assume any liability thereof.

The opinions expressed in the articles are not necessarily the opinions of the Greater San Diego Association of REALTORS®, NAR or C.A.R., and therefore they make

no warranties and assume no responsibility for accuracy or completeness of the information herein. Information should not be relied upon without the consultation of

your accountant or attorney, with whom you may wish to discuss the applications of the opinions to facts in individual situations.

This is a copyrighted issue. Permission to reprint or quote any material from the issue may be granted upon written inquiry and provided the San Diego REALTOR® is given

proper credit in all reprinted articles or commentaries. The term “REALTOR®” is a national registered trademark for members of the National Association of REALTORS®. The term denotes both business competence and a pledge to observe and abide by a

strict code of ethics.

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KEARNY MESA · 4845 Ronson CourtSan Diego, CA 92111-1803

P: (858) 715-8000 · F: (858) 715-8088

CORONADO · 120 C Avenue, Suite 140Coronado, CA 92118

P: (858) 715-8068 · F: (619) 435-5383

CARLSBAD – 1850 Marron Road, Suite 104Carlsbad, CA 92008

P: (858) 715-8065 F: (760) 434-9902

EAST COUNTY · 220 West Main StreetEl Cajon, CA 92020

P: (858) 715-8069 · F: (619) 590-1470

RANCHO BERNARDO · 16383 Bernardo Center Dr.San Diego, CA 92128

P: (858) 715-8067 · F: (858) 592-7179

SOLANA BEACH · 981 Lomas Santa Fe, Ste. ESolana Beach, CA 92075

P: (858) 715-8061 · F: (858) 509-4805

SOUTH COUNTY · 300 East H Street, Suite 1001,Chula Vista, CA 91910

P: (858) 715-8062 · F: (619) 656-9332

ADVERTISERSLandy Insurance ..................................................................................................13

4 President's Perspective - October Housing Statistics

5 Grand Re-Openings for SDAR and SDMLS

6 Holiday House Charity Celebration is Dec. 5

7 SDAR Member Awarded as CIPS Instructor

8 Deadline is Dec. 21 for Recognition of Excellence

9 You Could be the Fall Guy for Seller's Lies

10 Use Location Intelligence to Market Your Listings

12 Affiliate Spotlight - Veterans United Technology

16-17 October Statistics - Detached Homes

18-19 October Statistics - Attached Homes

20 October 2018 Statistics and Graphs

19 Education: Military Relocation Professional

22 October New Member Applicants

23 SDAR Education Schedule

24 December Calendar of Events

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Resale Home Prices Cooled in October

P R E S I D E N T ’ S P E R S P E C T I V E

THE SAN DIEGO REALTOR® NOVEMBER 20184

Despite the competition in the resale home market, San Diego County saw a slowdown from rising prices in October.

Single-family median home prices last month leveled off at $645,000, slightly lower than September, while prices of condominiums and townhomes (attached properties) dipped by 2.7 percent ($418,000) in October. That’s not to downplay the fact that median home prices have still increased by more than 6 percent over the past year.

Sales of single-family homes increased more than 2 percent month over month, but are down by nearly 17 percent from a year ago. Attached properties saw a nearly 9 percent increase home sales in October compared to September, yet are 15 percent lower than October of last year. For the year to date, sales of previously owned homes are off by 9 percent compared to 2017.

The temperature of home prices seems to be cooling, which may lead to a period of calm for the rest of the year. However, the strength of the economy and the strong job market remains great news for buyers and industries related to real estate.

In October, the zip codes in San Diego County with the most single-family home sales were:

• 92065 (Ramona) with 43

• 920057 (Oceanside North), 92064 (Poway) and 92128 (Ranch Bernardo East), each with 40

• 92071 (Santee) and 92115 (College), both with 39

• 91977 (Spring Valley) with 38

• 92028 (Fallbrook) with 37

The most expensive single-family property sold in October in San Diego County is a 13,000-square-foot Rancho Santa Fe estate on more than five acres,

built in 2003, with 7 bedrooms, 11 baths, and a sale price of $13.3 million.

Here is a summary of the October housing statistics:

MEDIAN PRICE(Month over Month Comparison)Single-Family: 0.4% DECREASEOctober 2018 = $645,000September 2018 = $647,700

Condos/Townhomes: 2.7% DECREASEOctober 2018 = $418,000September 2018 = $429,000

(Year over Year Comparison)Single-Family: 6.3% INCREASEOctober 2018 = $645,000October 2017 = $607,000

Condos/Townhomes: 4.5% INCREASEOctober 2018 = $418,000October 2017 = $400,000

SOLD LISTINGS (Month over Month Comparison)Single-Family: 2.4% INCREASEOctober 2018 = 1,644September 2018 = 1,605

Condos/Townhomes: 8.8% INCREASEOctober 2018 = 892September 2018 = 820

(Year over Year Comparison)Single-Family: 16.8% DECREASEOctober 2018 = 1,644October 2017 = 1,977

Condos/Townhomes: 15.3% DECREASEOctober 2018 = 892October 2017 = 1,053

Learn more about San Diego County housing statistics each month when you visit www.sdar.com/stats.


2018 OfficersSteve Fraioli - PresidentKevin Burke - President-ElectCarla Farley - Vice PresidentAngela Ordway - TreasurerRobert Kevane - Immediate Past PresidentCory Shepard - Immediate Past President

2018 Directors

Production StaffDavid Pedersen - Communications CoordinatorFoley Publications - Design & Art Direction

SDAR StaffEXECUTIVEMichael T. Mercurio - Chief Executive OfficerCatherine Smiley Jones - Chief Operations Officer

ACCOUNTINGDavid Kvendru – Chief Financial Officer

INTERNATIONAL/COMMERCIAL RELATIONSTheresa Andrews - Vice President

GOVERNMENT AFFAIRSRyan Maxson – Vice President

MARKETING, COMMUNICATIONS & EVENTSScott Sorensen - Vice President

MEMBERSHIP & CUSTOMER SERVICEBrandon Robbins - Vice President

PLANNING & PROJECTSHeather Pena - Vice President

PROFESSIONAL DEVELOPMENTJayne Fabulic – Vice President

RISK MANAGEMENTKyle Pietrzak, Esq. - Vice President

SALESFacio Palomino - Vice President

Chris AndersonMegan BeauvaisGlenn BennettLinda DrylieBarbara DuDeckVickie FageolGinni FieldGerri-Lynn FivesPat GarnerSteve KilgoreDerrick Luckett

Mark MarquezDenise MatthisMary MitchellFrank PowellMark PowellJudy PrestonRocky RockhillDonna SanfilippoAnn ThrockmortonRobert Weichelt

Grand Re-Openings Events Celebrate SDAR and San Diego MLS Locations

The Greater San Diego Association of REALTORS® hosted two events earlier this month to celebrate the grand re-opening of the San Diego Multiple Listing Service headquarters, and SDAR’s 7 customer service centers to better serve our real estate brokers and agents. The gatherings included ribbon-cuttings and happy-hour celebrations.

San Diego MLS is the only San Diego based MLS service for members to retrieve comprehensive and accurate details to negotiate your transactions with buyers and sellers. If you haven’t already, update your bookmark to www.SDMLS.com.

SDAR has been hosting breakfast and lunch this month at its service centers in Carlsbad, Chula Vista, Solana Beach and El Cajon.

The week after Thanksgiving (Nov. 26-30), members are invited to stop in all week for breakfast and lunch at the Rancho Bernardo Service Center, 16383 Bernardo Center Drive, (858) 715-8067, and the Coronado Service Center, 120 C Avenue, Suite 140, Coronado, (858) 715-8068.

At the ribbon cutting were Steve Fraioli, SDAR President, and SDMLS executives Ken Bute and Daina Moore.


The annual “Holiday House” is in full swing. This is the local real estate community’s effort to help the families of the men and women who serve our country, so please join SDAR’s Ambassadors Foundation to celebrate the joyous season of giving on Wednesday, December 5 in Carmel Valley. (See details below.)

Donations of toys, baby items, school supplies and gift cards will benefit SDAR’s non-profit Ambassadors Foundation, which this year is again supporting Operation Homefront. The organization is a nonprofit with a mission to build strong, stable, and secure military families so they can thrive in the communities they have worked so hard to protect.

The event will also serve as the SDAR Annual Meeting.

Items may be donated through December 5 when a special “Holiday House Celebration” will be hosted at the 6919 The Preserve Way in Carmel Valley from 5:00 to 8:00 p.m. Our event will feature hosted wine and beer, silent auction, raffles and much more.

The Holiday House location is a timeless and sophisticated custom home on the market for $4.999 million in the private gated community of The Preserve. It features 6 bedrooms, 7.5 baths and 9,400+ square feet of modern features and a spectacular panoramic view. This thoughtfully designed house is listed by Ron and Eileen Johnson at Johnson & Johnson Real Estate.

Take a virtual tour of the Holiday House athttp://tours.previewfirst.com/pw/80119.

Complimentary valet parking is available, but you’re encouraged to carpool or take Uber or Lyft.

Donations will be accepted at the celebration, as well as at all SDAR Service Centers and other drop-off centers throughout the county.

Mark your calendars for this gala event, and register at www.sdar.com/holidayhouse.

S D A R H O L I D A Y H O U S E

Holiday House – Join the Charity Celebration on Dec. 5

www.sdar.com/holidayhouse


C I P S A W A R D

Ginni Field, an SDAR board member and certified instructor for NAR designation courses, has been awarded the National Association of REALTORS® 2018 CIPS Instructor of the Year.

CIPS (Certified International Property Specialist) is a focused 5-day institute, administered

by the NAR Global, that incorporates the vital elements of transnational transactions. Attendees study currency and exchange rate issues, cultural exchange factors, regional market conditions, investment performance, and tax and legal issues.

The institute is usually held once a year at SDAR in Kearny Mesa. Learn more at https://www.nar.realtor/cips.

Field also teaches business development and planning; goal setting and time management; and recruiting and business management for real estate companies. She serves on the Certified Real Estate Brokerage Council Board of Directors and Professional Development Committee. She has been a real estate and life coach and mentor since 1990.

SDAR’s Ginni Field Awarded CIPS Instructor of the Year

REALTORS® are required to complete ethics training of not less than 2 hours, 30 minutes of instructional time within two-year cycles. The training must meet specific learning objectives and criteria established by the National Association of REALTORS®.

The deadline for this cycle is December 31, 2018.

Training may be completed through local REALTOR® associations or through another method, such as home study, correspondence, classroom courses, or online courses.

To complete your training online through the official site, visit https://learninglibrary.com/COE/A/.

NAR's Code of Ethics, adopted in 1913, was one of the first codifications of ethical duties adopted by any business group. The code ensures that consumers are served by requiring REALTORS® to cooperate with each other in furthering clients' best interests.

Next Deadline to Complete Code of Ethics is Dec. 31


Register for the Circle of Excellence at

www.sdar.com/awards

SDAR continues to collect applications for San Diego real estate’s most prestigious event, the Circle of Excellence, taking place January 12, 2019. Don’t hesitate and be sure to get in before the deadline, but all members are invited to attend the event at the Hilton San Diego Bayfront to celebrate our industry.

RECOGNITION OF EXCELLENCETop-producing teams and individual REALTORS® who

exemplify excellence in the San Diego County real estate industry will be highlighted in the Recognition of Excellence.

Teams and individuals will be recognized at the Platinum, Gold, and Silver levels of achievement based on numbers of units and/or sale prices. The sales production levels are specified on the Circle of Excellence website www.sdar.com/apply.

If a team or individual qualifies for one of the levels, they may fill out an application and attach a copy of their sales production report. The production dates for qualification are November 1, 2017, through October 31 of this year. Applications for the Recognition of Excellence will be accepted only through December 21, 2018.

AWARDS OF EXCELLENCENominations are still open for a few categories for the

Awards of Excellence, which acknowledge top real estate professionals who exemplify excellence among their peers. The Commercial Broker and Commercial Transaction of the Year, as well as the “40 Under 40” category acknowledging the distinction of young real estate professionals under age 40, will remain open until December 21.

(Nominations have closed for the categories of Broker, REALTOR®, Office Manager, and Affiliate of the Year. Winners will be selected by their industry colleagues through votes cast before the event.)

THE EVENT - JAN. 12, 2019All finalists and winners will be honored at the Circle of

Excellence on Saturday, January 12, 2019, at the Hilton San Diego Bayfront. We welcome back Aloha Taylor, weather anchor for Fox 5 News, as the Master of Ceremonies, and are pleased to announce our keynote, Stefan Swanepoel, an energetic, captivating speaker and successful business executive in the real estate industry.

CELEBRATE OUR INDUSTRY ON JANUARY 12

Dec. 21 is the Deadlineto Apply for theRecognition of Excellence


by Danielle Braff

When Kristen Martinez and her family bought a home in the Seattle area two years ago, she specifically asked about the electrical wiring. “We had been told [by the seller] when we bought the house that there was no knob-and-tube wiring,” Martinez says. This older form of electrical wiring is less resistant to damage and more prone to causing fires. The issue went undetected during an inspection because the electrical work appeared to have been masked, says Martinez, who wasn’t at the inspection. But as soon as the Martinez family moved into their new home, they realized they had been deceived.

“We had come to realize that the seller—who is a house flipper and electrician—did a shoddy job hiding the bad wiring and illegally connected dangerous knob-and-tube wiring with [more modern] wiring,” Martinez says. About $7,000 later, the Martinez family’s electrician completely rewired their home, but they still come across safety issues. “It has been a terrible experience.”

Sellers can be held legally liable under most state laws for not disclosing property defects and material facts, such as leaky basements or knowledge of lead paint. You, too, can suffer legal consequences if you don’t disclose material defects found on the property that you become aware of in the course of serving your client. But if your seller is hiding problems he or she is aware of, and you’re none the wiser about them, can the finger be pointed at you? Legally, you can’t be held liable for property issues you don’t have knowledge of in most jurisdictions. But your reputation as an agent—having even unwittingly represented a seller who lied—could inadvertently take a hit.

Even if you’re selling a property “as is,” which indicates the buyer must accept the home’s condition, the buyer still has the right to know what the problems are. “The buyer [must have the information available to] make an educated decision about whether or not to make an offer,” says Kevin Deselms, a sales associate with RE/MAX Alliance in Golden, Colo.

If you suspect your client is either unaware of property issues or being less than forthcoming about them, and you want to ensure more transparency in the transaction, you could disclose your observations of the property’s condition to the buyer and encourage them to seek further professional advice, says Bryan Zuetel, a real estate attorney and broker-owner of Esquire Real Estate Inc., in Irvine, Calif. “For instance, an agent might smell a moldy scent in the basement and see what looks like mold, but the agent is not qualified—nor required to—conclude that there is mold in the basement,” Zuetel says. “The agent could simply disclose a ‘moldy scent’ or a ‘moldy appearance’ in the basement, and advise all parties to engage the proper professionals for further evaluation. Whether a seller acknowledges the issue is not relevant to the agent’s duty to disclose.”

Cassandra Corum, managing broker at Sotheby’s International Realty in Beverly Hills, Calif., takes this approach, cautioning that “we can’t force a seller to tell the truth, and sometimes they may not know the truth. The home could have flooded prior to their ownership, so their experience has been that the property has never flooded.” Corum makes sure to get the disclosure form, including her notes about her observations of the property, to the buyer before they schedule a home inspection. That way, the buyer can make a more informed decision about how they want to proceed earlier in the transaction. “This is tricky,” she says, “because you can’t say [a problem exists where it might not], but you would hope and assume that a comment about an odor, for example, would turn on a lightbulb and move the buyer to schedule a mold inspection.”

Though you have no duty to search for property defects yourself, it would be wise to pay attention to the home’s condition as you and your client prepare it for market. If you notice a potential problem the seller has not told you about, ask your client questions to gauge their knowledge of the issue and willingness to fix it. Uncooperativeness at this juncture may mean you’re working with an unscrupulous

L A W & E T H I C S

You Could Be the Fall Guy for Your Seller’s Lies

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Use Location Intelligence to Market Your Listings


R E A L E S T A T E M A R K E T I N G

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by Adrian Fisher

It’s not uncommon for real estate professionals to find new clients from word-of-mouth referrals and networking. But with the abundance of information now available online, property buyer and seller behaviors are shifting, and real estate agents need to find new ways to market and sell their services in order to stay relevant.

One of the most recent advancements helping those in the real estate industry is location intelligence. This essentially means taking large sums of data about a place and transforming it into useful insights to understand and visualize the context around where a property is located.

The global location intelligence market is anticipated to reach $25.25 billion by 2025, according to market research and consulting company Grand View Research, Inc. What’s more, 66 percent of enterprises currently rank location intelligence as either critical or very important to their ongoing revenue growth strategies.

Of course, the idea is nothing new in real estate. Buyers agents routinely perform this task for their clients, helping them purchase property in areas with good schools, convenient public services, or nearby other developments that may positively affect the value of the property in the future.

But with big data tools and advancements in location-based technologies, agents are able to visualize a property’s surroundings and target their advertising efforts like never before, helping them save time, impress clients, and ultimately, grow their businesses. Here’s a look at how location

intelligence is entering the real estate industry and a few of its use cases for real estate marketing.

Data VisualizationLocation intelligence tools can help real estate agents

aggregate and visualize data for better insights into a property. For example, it’s possible to layer a map of a neighborhood with demographic, socioeconomic, or even local crime data to assess the opportunities and risks involved with a specific property based on its location and historical patterns. By combining data from a variety of sources, this helps buyers see what it would really be like to live in a certain area.

Real estate agents can also incorporate intelligent tools in their marketing plan for listings. The Walkscore widget showcases the ease of getting around a neighborhood, such as the distance from a property to a grocery store, park, school, or public transit system. Agents can also use REALTORS Property Resource® to create reports and maps that incorporate school data, flood zones, tax information and other important points of consideration for potential buyers.

GeofencingGeofencing allows businesses to advertise to potential

clients within a specific geographic area by constructing virtual limits around a location. Typically, geofencing uses some combination of GPS, radio frequency identifiers, Bluetooth technology, and beacons. While the technology is not new, the increasing presence of mobile devices has made geofencing more accessible to the average agent.

2018 SDAR Holiday House Charity Drive Celebration & Annual MeetingJoin us as our local REALTOR® community fi lls an incredible new home with donations (toys & giftcards)

for Operation Homefront, a 501(c)(3) non-profi t organization that benefi ts local military families. The event

will also serve as the Greater San Diego Association of REALTORS® (SDAR) Annual Meeting. This festive

event includes music, hosted wine & beer, silent auction, ra� es and more! Complimentary valet parking will

be available.

Thank You to Our Generous Sponsors

All Donations benefi t Operation HomefrontPurchase and donate a gift online today! sdar.com/donate

If preferred, you may make a monetary donation when registering for the event.

Register to Attend Today

Date and Time

Location6919 The Preserve Way, San Diego, CA 92130

Listed By: Ron and Eileen Johnson

Johnson & Johnson Real Estate (858) 243-1900

RegistrationRegister online at: sdar.com/holidayhouse

December 5, 20185:00 p.m. - 8:00 p.m.


Veterans United’s Technology and Tools for Agents

A F F I L I A T E S P O T L I G H T

The team at Veterans United Home Loans of San Diego knows its real estate agent partners receive hundreds of emails a day. Sometimes, it can be difficult to find time to check in on each and every one of your clients’ home loan progress. It requires picking up the phone, calling your client’s lender, or waiting to hear back from them.

Veterans United knows how much time and effort that takes out of your day. That’s why they created MyVU, our client communication portal, and AgentEdge, our free mobile app for real estate agents.

Making the homebuying process more seamless and smooth for homebuyers and real estate agent partners alike is one of the highest priorities at Veterans United Home Loans of San Diego. The client communication portal MyVU streamlines and simplifies the homebuying process for customers.

When homebuyers start working with Veterans United of San Diego, they gain access to MyVU, available wherever there is an internet connection, so homebuyers can log in to their account on their phones, tablets or computers.

Within this online communication portal, homebuyers can find a task list of things they need to do to move forward their homebuying process. They will see to-do tasks, a list of documents to upload and provide to their home loan team, and they can also find all of their home loan team members’ contact information easily and quickly. If and when they have questions about their home loan, all they have to do is log into MyVU, check out the details and contact us directly.

Because MyVU simplifies the homebuying process for the client, it also simplifies the process for the agent partners. MyVU fosters clear and transparent communication between loan officers and your client and helps educate our homebuyers throughout each step of the journey.

We all know clear communication throughout the home loan process saves time for us, the homebuyer and our real estate agent partners. To directly help real estate agent

connections save time, Veterans United created the free AgentEdge mobile app.

AgentEdge is a free and exclusive mobile app for real estate agent partners. Agents who are already working with Veterans United of San Diego can simply download AgentEdge from the App Store or on Google Play and log in.

Once logged in to AgentEdge, real estate agents can see each and every home loan file for their Veterans United clients. Agents can see where their clients are in the home loan process easily. They can track milestones for each of their clients and receive real-time updates on milestones achieved. AgentEdge also features many tools that make working with Veterans United easier and more efficient.

AgentEdge features an instant pre-approval letter generator. When you and your clients are on the move, you can instantly generate a pre-approval letter within the app. This saves agents phone calls to Veterans United and also provides the client with what they need quickly and easily. Less time spent on the phone with your clients’ lender means you have more time to generate new business and care for other existing clients.

If you do need to contact a member of your client’s team at Veterans United, then it’s simple to do so with AgentEdge. For each of your clients, you can view their home loan team instantly and directly call and email them from within the app. The AgentEdge app simplifies and streamlines everything you know about working with a lender.

To learn more about Veterans United of San Diego’s technology and tools for agents, visit SanDiegoVU.com or call (619) 296-5626.

Veterans United Home Loans of San Diego is a VA approved lender; not endorsed or sponsored by the Dept. of Veterans Affairs or any government agency. NMLS # 1907 (www.nmlsconsumeraccess.org). Licensed by the Department of Business Oversight under the California Residential Mortgage Lending Act.

THE SAN DIEGO REALTOR® APRIL 2018 11

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seller—and you’d be better off walking away from the deal. “One listing, however great it may be, is not worth an agent’s license,” says Vincent Averaimo, an attorney with Milford Law in Milford, Conn. “Rather than get involved in deceit, it is a more prudent business decision to walk away from the deal and advise your broker immediately.”

Fred Glick, e-PRO, a sales associate with Arrivva Inc., in Aptos, Calif., says it’s best to be painfully honest with sellers about the importance of a disclosure form at the start of the business relationship. “I tell them that this form can be used in court to prosecute them,” he says. “It could be used to prove fraud, which could be criminal. I encourage the seller to do an inspection of the property before we list and allow buyers to get their own inspections.”

Most buyers will do their own inspections anyway, which likely will reveal whatever issues sellers may want to hide and possibly lead to a termination of the offer or a large negotiation on the home’s price, says Nancy Wallace-Laabs, SFR, co-partner at KBN Homes in Frisco, Texas. Therefore, not being upfront about property issues quite literally eats away at the seller’s bottom line. “The headaches that ensue with a dishonest client are not worth the price of any commission you might make on the property,” Wallace-Laabs says.

Danielle Braff is a freelance writer, living in Chicago with her husband, two daughters, two cats, and a dog. Learn more about her at DanielleBraff.com. Reprinted with permission from the National Association of REALTORS® from REALTOR.org. ©2018. All rights reserved.


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TECHNOLOGYANALYTICSINNOVATION

Download the app. Exclusively for REALTORS® • Active: 10/1/2014

Geofencing allows real estate agents to create virtual boundaries around areas where they want to advertise their properties. For instance, a geofence could be set up nearby certain office areas or shopping centers where target demographics are likely to spend their time. The easiest way to do this is by using a mobile app. For instance, a brokerage might work with a developer to create an app so agents can select boundaries around a specific location. As customers enter that area, the app will trigger mobile alerts. Typically, customers will need to opt into location services on their devices for the geofence to work. Building a geofencing app from scratch can cost thousands of dollars; however, services such as Reach Local and Simpl.fi offer more affordable options.

A mobile app that allows customers to opt in to receive notifications is recommended, as some operating systems, such as Google’s Android, have recently disabled automatic “nearby notifications,” typically pushed by marketers to users without making them download an app.

Hyperlocal Ad TargetingLocation technology can also help your ad budget go

further. Facebook, Twitter, and most other social networks offer businesses the ability to target audiences based on their location or specific geographic area. This is just one example of how location intelligence has worked its way

into the marketing world, helping businesses tap into the demographic data of their target audience.

To bring this tactic to the next level, think about what other types of information can be layered onto location to give you even better targeting abilities. Transactional data, or information about consumers’ spending habits, can help you segment audiences more accurately. With an understanding of a target market’s lifestyle choices and spending power, real estate agents can design more accurate ad campaigns to reach those consumers at the right time. For instance, consumers who have the ability to purchase luxury vehicles may also be interested in luxury properties in specific areas.

As attention spans continue to shrink and competition for buying and selling properties online intensifies, brokerages must deliver relevant offerings at the right time—and the right place. Moving forward, location intelligence will play a major role in helping agents gather insights and make better decisions about listing ads, marketing, and strategic planning for their business.

Adrian Fisher is the founder and CEO of PropertySimple, a real estate technology software that allows agents to build their personal brand online. Follow him @adrian_fisher. Reprinted with permission from the National Association of REALTORS® from REALTOR.org. ©2018. All rights reserved.

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O C T O B E R S T A T I S T I C S D E T A C H E D H O M E S


Current Year - 2018 Previous Year - 2017

Zip Code

MarketArea Mth YTD Mth YTD Mth YTD Mth YTD Mth YTD Mth YTD

91901 Alpine 17 162 35 34 $625,000 $640,000 17 187 43 42 $505,000 $590,000

91902 Bonita 17 125 36 33 $700,000 $745,000 19 129 33 36 $710,000 $680,000

91905 Boulevard 0 12 0 39 $0 $264,500 5 21 142 85 $240,000 $240,000

91906 Campo 6 63 49 45 $333,750 $309,000 6 44 25 31 $292,000 $299,500

91910 Chula Vista 25 289 27 20 $589,000 $550,000 36 368 27 30 $532,000 $515,000

91911 Chula Vista 26 296 41 27 $485,000 $499,500 34 340 16 25 $463,000 $466,000

91913 Chula Vista 19 326 27 28 $569,000 $610,000 36 351 23 25 $550,000 $560,000

91914 Chula Vista 14 137 30 42 $750,000 $799,900 19 152 36 33 $776,000 $732,000

91915 Chula Vista 20 221 43 24 $592,500 $600,000 25 252 33 29 $582,500 $580,000

91916 Descanso 2 27 28 75 $603,500 $448,000 2 19 141 71 $415,000 $410,000

91917 Dulzura 0 3 0 65 $0 $374,000 0 2 0 75 $0 $406,000

91931 Guatay 0 0 0 0 $0 $0 0 1 0 233 $0 $75,000

91932 Imperial Beach 8 121 33 36 $616,500 $599,000 8 105 15 29 $582,500 $567,000

91934 Jacumba 0 6 0 28 $0 $178,500 3 8 28 28 $130,000 $137,500

91935 Jamul 5 94 39 44 $428,100 $620,000 6 92 51 41 $780,000 $643,000

91941 La Mesa 35 317 34 29 $648,000 $642,000 18 299 49 31 $620,000 $615,000

91942 La Mesa 23 241 16 21 $560,000 $562,000 28 286 26 20 $516,000 $529,500

91945 Lemon Grove 17 196 20 21 $480,000 $460,750 26 198 31 26 $447,500 $440,000

91948 Mount Laguna 1 7 0 59 $186,000 $150,000 0 12 0 177 $0 $112,500

91950 National City 7 124 20 31 $482,000 $439,000 18 157 26 28 $405,000 $410,000

91962 Pine Valley 5 33 49 37 $435,000 $455,000 2 38 67 35 $247,500 $438,250

91963 Potrero 1 4 69 28 $400,000 $357,500 0 5 0 146 $0 $365,000

91977 Spring Valley 38 404 19 23 $478,450 $476,500 50 460 31 28 $473,250 $443,500

91978 Spring Valley 6 55 24 24 $542,500 $565,000 12 72 23 29 $466,000 $512,500

91980 Tecate 0 0 0 0 $0 $0 0 1 0 22 $0 $360,000

92003 Bonsall 7 41 76 67 $650,000 $820,000 6 45 62 72 $948,000 $780,000

92004 Borrego Springs 4 79 70 105 $278,750 $259,000 4 88 59 94 $223,000 $214,000

92007 Cardiff By The Sea 11 53 52 29 $2,035,000 $1,420,000 10 64 28 35 $1,112,500 $1,325,750

92008 Carlsbad 16 168 46 36 $920,000 $967,775 20 174 45 37 $882,500 $887,500

92009 Carlsbad 33 386 28 27 $996,000 $1,057,500 33 448 25 31 $997,500 $985,000

92010 Carlsbad 17 136 43 27 $950,000 $872,000 19 137 26 26 $830,000 $820,000

92011 Carlsbad 14 167 33 26 $1,054,000 $1,060,000 30 215 32 31 $1,095,000 $1,015,000

92014 Del Mar 10 129 44 50 $1,832,000 $2,000,000 14 133 65 48 $2,500,000 $1,795,000

92019 El Cajon 36 336 30 26 $617,000 $580,000 46 340 25 30 $570,000 $550,000

92020 El Cajon 25 326 26 24 $585,000 $568,000 28 332 27 27 $480,000 $505,000

92021 El Cajon 33 333 29 25 $515,000 $500,000 34 351 19 27 $487,500 $480,000

92024 Encinitas 26 336 50 33 $1,382,500 $1,270,000 32 379 36 33 $1,350,000 $1,215,000

92025 Escondido 20 253 42 30 $518,500 $580,000 32 293 27 31 $525,250 $531,900

92026 Escondido 29 380 44 34 $535,000 $557,450 40 494 36 34 $515,000 $525,000

92027 Escondido 32 406 30 27 $472,500 $500,000 41 416 29 29 $495,000 $469,000

92028 Fallbrook 37 487 58 44 $565,000 $589,500 60 610 57 43 $537,950 $554,655

92029 Escondido 14 189 48 31 $714,950 $729,000 22 210 24 40 $715,000 $713,750

92036 Julian 10 67 26 53 $420,000 $400,000 9 98 44 65 $385,000 $348,500

92037 La Jolla 31 280 63 61 $1,855,000 $1,995,000 39 278 70 60 $2,106,500 $2,128,250

92040 Lakeside 21 279 26 27 $536,000 $534,000 25 271 20 29 $510,000 $500,000

92054 Oceanside 13 181 40 30 $775,000 $720,000 18 222 35 26 $720,000 $659,500

92056 Oceanside 36 387 30 23 $587,000 $570,000 38 455 30 21 $538,500 $540,000

92057 Oceanside 40 465 26 24 $554,500 $563,500 65 560 24 23 $560,000 $525,000

92058 Oceanside 9 104 27 27 $525,000 $525,000 8 98 55 26 $550,000 $516,875

92059 Pala 0 1 0 214 $0 $750,000 0 3 0 69 $0 $725,000

92060 Palomar Mountain 3 11 53 49 $335,000 $400,000 3 14 55 90 $685,000 $227,000

92061 Pauma Valley 1 29 40 73 $625,500 $550,000 1 30 45 124 $475,000 $515,000

SOLDLISTINGS

SOLDLISTINGS

AVG DAYS ON MARKET

AVG DAYS ON MARKET

MEDIANPRICE*

MEDIANPRICE*



Zip Code


92064 Poway 40 422 36 28 $842,500 $792,250 42 457 29 29 $783,000 $730,000

92065 Ramona 43 389 38 32 $526,000 $539,000 40 447 47 42 $529,950 $522,500

92066 Ranchita 0 6 0 129 $0 $261,000 0 5 0 45 $0 $375,000

92067 Rancho Santa Fe 22 191 70 81 $3,100,000 $2,485,250 15 200 135 111 $2,465,000 $2,150,000

92068 San Luis Rey 0 0 0 0 $0 $0 0 0 0 0 $0 $0

92069 San Marcos 15 258 18 21 $535,000 $605,000 26 272 29 24 $628,500 $575,000

92070 Santa Ysabel 1 9 6 85 $235,000 $565,500 0 10 0 84 $0 $757,000

92071 Santee 39 425 25 22 $535,000 $550,000 43 387 17 22 $530,000 $502,000

92075 Solana Beach 7 75 31 41 $1,630,000 $1,630,000 5 93 30 45 $2,037,500 $1,500,000

92078 San Marcos 27 376 37 26 $749,900 $758,750 26 413 27 25 $631,500 $728,000

92081 Vista 24 207 29 19 $595,750 $590,000 19 251 19 21 $606,000 $548,000

92082 Valley Center 15 174 44 50 $755,000 $675,000 19 176 47 50 $675,000 $610,000

92083 Vista 15 158 20 24 $476,000 $495,000 19 169 28 27 $442,000 $460,000

92084 Vista 27 305 42 35 $619,000 $585,000 34 363 45 40 $546,000 $542,500

92086 Warner Springs 1 4 90 53 $445,000 $404,000 1 11 165 78 $600,000 $339,000

92091 Rancho Santa Fe 2 29 30 80 $3,475,000 $2,025,000 3 36 46 105 $1,900,000 $2,145,000

92096 San Marcos 0 0 0 0 $0 $0 0 0 0 0 $0 $0

92101 San Diego Downtown 0 8 0 33 $0 $928,750 1 5 0 76 $810,000 $810,000

92102 San Diego 9 106 21 23 $545,000 $500,000 13 126 30 25 $450,000 $463,050

92103 Mission Hills 14 139 43 39 $1,100,000 $1,150,000 20 152 31 42 $1,061,000 $981,500

92104 North Park 9 191 15 18 $718,000 $730,000 26 214 16 19 $862,500 $731,000

92105 East San Diego 18 184 25 22 $476,400 $448,600 17 213 29 23 $449,000 $411,000

92106 Point Loma 21 175 27 35 $1,065,000 $1,170,000 19 169 50 36 $1,130,000 $1,120,000

92107 Ocean Beach 16 129 25 28 $1,123,000 $1,075,000 14 133 43 28 $1,031,750 $1,065,000

92108 Mission Valley 4 14 15 22 $777,500 $742,500 3 13 27 27 $624,900 $730,000

92109 Pacific Beach 12 152 45 37 $1,295,000 $1,250,000 16 194 34 36 $1,226,000 $1,155,000

92110 Old Town SD 10 116 25 22 $900,000 $850,000 13 93 15 26 $860,000 $815,000

92111 Linda Vista 13 176 33 18 $610,000 $634,750 12 187 11 15 $630,500 $590,000

92113 Logan Heights 7 106 14 25 $459,000 $405,000 10 124 10 26 $435,000 $385,000

92114 Encanto 22 366 21 23 $445,000 $447,000 40 417 25 30 $428,500 $420,000

92115 College Grove 39 327 35 22 $549,000 $575,000 34 365 20 24 $578,500 $535,000

92116 Normal Heights 18 186 25 22 $701,950 $709,000 16 189 30 23 $678,000 $689,000

92117 Clairemont Mesa 36 336 21 17 $729,000 $697,500 34 370 21 17 $660,750 $640,000

92118 Coronado 13 141 115 79 $2,200,000 $2,125,000 12 146 78 73 $2,342,500 $1,800,000

92119 San Carlos 12 205 31 19 $617,500 $643,000 21 248 22 18 $634,000 $603,250

92120 Del Cerro 21 239 22 20 $651,900 $678,000 22 268 23 24 $641,000 $648,000

92121 Sorrento 1 20 4 31 $825,000 $1,005,000 0 14 0 29 $0 $925,000

92122 University City 10 112 24 15 $922,500 $904,500 10 113 18 22 $898,000 $854,220

92123 Serra Mesa 15 149 25 19 $643,900 $634,500 18 168 18 18 $619,500 $590,000

92124 Tierrasanta 9 107 37 16 $840,000 $765,000 13 111 16 24 $629,500 $688,000

92126 Mira Mesa 25 291 18 14 $629,000 $629,000 32 322 18 17 $588,500 $582,300

92127 Rancho Bernardo 35 430 44 34 $1,100,000 $1,104,802 47 533 42 32 $1,201,900 $1,045,000

92128 Rancho Bernardo 40 410 32 21 $705,000 $755,000 31 438 16 19 $735,000 $720,000

92129 Rancho Penasquitos 30 311 28 18 $780,000 $840,000 28 316 18 15 $730,000 $756,000

92130 Carmel Valley 33 405 54 30 $1,300,000 $1,330,000 34 412 41 32 $1,157,500 $1,225,102

92131 Scripps Miramar 16 215 30 22 $970,000 $965,000 28 261 26 23 $975,000 $905,000

92134 San Diego Downtown 0 0 0 0 $0 $0 0 0 0 0 $0 $0

92139 Paradise Hills 15 109 25 27 $475,000 $470,000 17 143 26 27 $485,000 $445,000

92145 Miramar 0 0 0 0 $0 $0 0 0 0 0 $0 $0

92154 Otay Mesa 23 237 34 25 $520,000 $502,000 31 302 25 27 $510,000 $475,000

92173 San Ysidro 0 32 0 32 $0 $470,000 6 39 25 29 $456,000 $437,500

SOLDLISTINGS

SOLDLISTINGS

AVG DAYS ON MARKET

AVG DAYS ON MARKET

MEDIANPRICE*

MEDIANPRICE*

GROUP TOTAL COUNTS: 1644 18424 1977 20445

Copyright ©2018 Greater San Diego Association of REALTORS®. Data for single-family attached and detached home sales through the Multiple Listing Service of Sandicor, Inc. Neither SDAR nor Sandicor guarantees or is responsible for its accuracy.*The median home price is the price where half of the homes sold for more and half sold for less. It is a more typical price measure than average, which can be skewed high by a relative handful of million-dollar plus transactions.

O C T O B E R S T A T I S T I C S A T T A C H E D H O M E S


Zip Code


91901 Alpine 1 22 41 27 $200,000 $272,500 2 24 7 29 $320,000 $254,220

91902 Bonita 3 35 13 22 $263,000 $367,500 8 32 12 12 $340,000 $292,500

91905 Boulevard 0 0 0 0 $0 $0 0 0 0 0 $0 $0

91906 Campo 0 0 0 0 $0 $0 0 0 0 0 $0 $0

91910 Chula Vista 16 118 33 26 $340,000 $367,000 9 130 18 24 $416,500 $350,000

91911 Chula Vista 12 113 18 18 $303,500 $333,000 15 126 28 30 $308,000 $306,975

91913 Chula Vista 19 237 32 25 $400,000 $398,000 29 259 16 18 $370,000 $355,000

91914 Chula Vista 2 40 25 13 $412,500 $407,500 3 57 14 16 $434,900 $390,000

91915 Chula Vista 16 185 33 23 $411,500 $417,000 27 200 23 28 $410,000 $405,000

91916 Descanso 0 0 0 0 $0 $0 0 0 0 0 $0 $0

91917 Dulzura 0 0 0 0 $0 $0 0 0 0 0 $0 $0

91931 Guatay 0 0 0 0 $0 $0 0 0 0 0 $0 $0

91932 Imperial Beach 11 74 33 43 $519,990 $494,073 6 89 27 35 $257,500 $450,000

91934 Jacumba 0 0 0 0 $0 $0 0 0 0 0 $0 $0

91935 Jamul 0 0 0 0 $0 $0 0 0 0 0 $0 $0

91941 La Mesa 11 35 5 10 $474,402 $345,000 2 19 4 17 $382,500 $300,000

91942 La Mesa 6 140 13 22 $366,000 $339,000 20 155 26 22 $333,500 $335,000

91945 Lemon Grove 1 19 4 8 $306,000 $288,000 2 21 11 23 $237,500 $250,000

91948 Mount Laguna 0 0 0 0 $0 $0 0 0 0 0 $0 $0

91950 National City 5 29 20 22 $185,000 $295,000 6 33 31 40 $330,000 $265,000

91962 Pine Valley 0 3 0 9 $0 $113,000 0 0 0 0 $0 $0

91963 Potrero 0 0 0 0 $0 $0 0 0 0 0 $0 $0

91977 Spring Valley 9 108 24 21 $350,000 $335,500 10 96 19 21 $319,500 $283,000

91978 Spring Valley 5 32 27 24 $303,000 $305,000 1 21 35 22 $274,900 $280,000

91980 Tecate 0 0 0 0 $0 $0 0 0 0 0 $0 $0

92003 Bonsall 3 18 42 43 $287,000 $340,000 4 25 67 50 $284,500 $305,000

92004 Borrego Springs 0 15 0 122 $0 $120,000 1 20 33 122 $215,000 $102,500

92007 Cardiff By The Sea 2 50 36 23 $1,156,250 $747,500 5 41 23 23 $575,000 $680,000

92008 Carlsbad 15 101 29 33 $660,000 $667,000 9 121 35 33 $815,000 $659,000

92009 Carlsbad 23 218 38 26 $520,000 $511,000 21 270 28 26 $469,000 $471,250

92010 Carlsbad 7 86 27 22 $456,500 $548,917 2 90 25 19 $463,995 $513,000

92011 Carlsbad 10 86 21 21 $640,500 $645,000 8 118 25 22 $637,000 $620,500

92014 Del Mar 1 51 18 30 $1,266,000 $1,199,000 4 50 31 35 $892,500 $1,071,250

92019 El Cajon 17 152 20 23 $320,000 $335,000 9 127 16 20 $320,000 $315,000

92020 El Cajon 9 99 28 23 $270,000 $265,000 11 90 22 27 $266,000 $230,000

92021 El Cajon 12 117 20 21 $296,500 $286,000 14 110 33 23 $275,000 $258,500

92024 Encinitas 20 149 27 22 $594,500 $665,000 16 155 15 25 $682,500 $625,000

92025 Escondido 5 66 19 20 $320,000 $320,000 9 73 41 25 $318,000 $330,000

92026 Escondido 8 94 32 22 $369,500 $357,250 13 129 31 20 $309,000 $330,000

92027 Escondido 3 75 11 18 $272,000 $315,000 7 80 20 23 $239,000 $239,500

92028 Fallbrook 0 21 0 38 $0 $385,000 0 35 0 47 $0 $322,000

92029 Escondido 1 14 18 11 $435,000 $397,000 0 8 0 11 $0 $382,500

92036 Julian 0 0 0 0 $0 $0 0 0 0 0 $0 $0

92037 La Jolla 35 379 25 32 $665,000 $735,000 40 342 41 30 $795,000 $693,000

92040 Lakeside 7 93 21 25 $245,000 $245,000 6 84 57 19 $216,500 $225,500

92054 Oceanside 18 162 39 36 $713,250 $555,500 23 184 39 37 $575,000 $511,000

92056 Oceanside 18 257 36 33 $435,000 $400,000 31 264 17 20 $365,000 $355,000

92057 Oceanside 36 278 32 33 $344,500 $330,000 28 276 40 26 $315,000 $315,000

92058 Oceanside 4 86 34 24 $330,000 $340,000 8 121 36 21 $329,000 $327,000

92059 Pala 0 0 0 0 $0 $0 0 0 0 0 $0 $0

92060 Palomar Mountain 0 0 0 0 $0 $0 0 0 0 0 $0 $0

92061 Pauma Valley 1 10 50 76 $640,000 $352,500 0 2 0 105 $0 $279,650

SOLDLISTINGS

SOLDLISTINGS

AVG DAYS ON MARKET

AVG DAYS ON MARKET

MEDIANPRICE*

MEDIANPRICE*



Zip Code


92064 Poway 3 53 9 21 $480,000 $485,000 3 42 31 16 $457,500 $447,500

92065 Ramona 0 30 0 51 $0 $310,000 10 44 35 41 $327,500 $296,500

92066 Ranchita 0 0 0 0 $0 $0 0 0 0 0 $0 $0

92067 Rancho Santa Fe 0 6 0 94 $0 $1,242,500 0 3 0 94 $0 $980,000

92068 San Luis Rey 0 0 0 0 $0 $0 0 0 0 0 $0 $0

92069 San Marcos 5 75 45 23 $468,000 $395,000 10 76 22 23 $347,500 $340,000

92070 Santa Ysabel 0 0 0 0 $0 $0 0 0 0 0 $0 $0

92071 Santee 19 235 26 20 $380,000 $373,000 29 263 10 15 $356,000 $342,500

92075 Solana Beach 12 87 40 32 $972,500 $970,000 7 98 53 28 $880,000 $847,500

92078 San Marcos 22 211 39 24 $492,000 $473,000 30 264 17 16 $480,000 $449,938

92081 Vista 6 48 22 20 $326,250 $325,000 4 32 24 12 $355,000 $299,500

92082 Valley Center 0 2 0 4 $0 $240,000 0 1 0 77 $0 $623,000

92083 Vista 3 59 22 20 $365,000 $340,000 7 67 21 25 $333,000 $325,000

92084 Vista 2 39 22 26 $333,950 $355,000 7 41 8 24 $338,000 $318,000

92086 Warner Springs 0 0 0 0 $0 $0 0 0 0 0 $0 $0

92091 Rancho Santa Fe 3 17 24 33 $920,000 $920,000 2 21 42 27 $770,000 $817,500

92096 San Marcos 0 0 0 0 $0 $0 0 0 0 0 $0 $0

92101 San Diego Downtown 61 722 45 38 $540,000 $551,549 83 724 38 32 $553,500 $538,000

92102 San Diego 8 70 19 25 $375,500 $365,000 3 67 52 27 $250,000 $325,000

92103 Mission Hills 20 246 33 27 $497,500 $523,000 18 262 32 36 $515,500 $506,000

92104 North Park 14 163 49 21 $365,000 $399,000 17 206 20 18 $265,000 $350,000

92105 East San Diego 3 76 46 38 $265,000 $253,500 13 86 19 25 $290,000 $243,500

92106 Point Loma 5 52 29 29 $685,000 $692,500 8 51 50 41 $723,500 $620,000

92107 Ocean Beach 6 76 18 21 $461,000 $494,950 7 83 22 19 $385,000 $426,000

92108 Mission Valley 30 326 24 19 $334,450 $365,000 28 362 22 17 $455,500 $360,000

92109 Pacific Beach 19 247 40 28 $615,000 $620,000 20 284 35 32 $629,500 $617,500

92110 Old Town SD 15 176 22 24 $412,500 $420,000 17 163 27 22 $412,000 $408,000

92111 Linda Vista 18 157 29 19 $420,500 $439,000 21 201 16 18 $455,000 $418,000

92113 Logan Heights 1 20 39 32 $205,000 $250,000 1 26 8 26 $400,000 $292,500

92114 Encanto 2 16 34 37 $309,250 $330,000 2 9 11 15 $339,500 $360,000

92115 College Grove 16 169 30 21 $273,500 $279,000 19 159 18 24 $280,000 $275,000

92116 Normal Heights 10 130 25 19 $392,000 $381,000 17 126 24 19 $375,000 $355,000

92117 Clairemont Mesa 8 95 64 22 $441,250 $395,000 10 123 34 17 $414,500 $365,000

92118 Coronado 3 98 78 50 $1,050,000 $1,255,000 12 112 60 77 $1,060,000 $1,167,500

92119 San Carlos 14 121 20 22 $313,000 $320,000 6 113 12 15 $288,000 $295,000

92120 Del Cerro 12 104 38 22 $297,500 $335,000 20 128 19 18 $328,750 $327,500

92121 Sorrento 1 20 4 8 $520,000 $567,500 0 30 0 13 $0 $547,500

92122 University City 27 240 20 17 $485,000 $464,750 32 261 23 20 $438,000 $435,000

92123 Serra Mesa 5 78 13 14 $500,000 $480,000 9 83 8 14 $480,000 $430,000

92124 Tierrasanta 9 90 19 22 $512,000 $475,000 9 86 10 22 $463,500 $430,000

92126 Mira Mesa 21 171 11 18 $395,000 $383,000 26 281 15 12 $357,500 $355,000

92127 Rancho Bernardo 20 174 30 15 $545,000 $557,000 25 239 18 13 $410,502 $460,000

92128 Rancho Bernardo 34 341 21 16 $412,250 $439,000 44 416 21 18 $402,500 $405,000

92129 Rancho Penasquitos 11 151 15 15 $362,500 $390,000 11 133 15 14 $350,000 $401,000

92130 Carmel Valley 14 226 25 14 $654,500 $630,000 18 248 24 15 $605,000 $598,000

92131 Scripps Miramar 11 147 20 15 $465,000 $534,000 14 151 29 16 $492,500 $465,000

92134 San Diego Downtown 0 0 0 0 $0 $0 0 0 0 0 $0 $0

92139 Paradise Hills 11 94 24 21 $309,000 $362,500 8 109 15 21 $327,500 $330,000

92145 Miramar 0 0 0 0 $0 $0 0 0 0 0 $0 $0

92154 Otay Mesa 11 120 21 20 $350,000 $360,000 16 131 27 27 $330,000 $326,000

92173 San Ysidro 5 48 15 19 $196,500 $240,000 1 32 4 15 $130,000 $236,500

SOLDLISTINGS

SOLDLISTINGS

AVG DAYS ON MARKET

AVG DAYS ON MARKET

MEDIANPRICE*

MEDIANPRICE*

GROUP TOTAL COUNTS: 892 9693 1053 10514

Copyright ©2018 Greater San Diego Association of REALTORS®. Data for single-family attached and detached home sales through the Multiple Listing Service of Sandicor, Inc. Neither SDAR nor Sandicor guarantees or is responsible for its accuracy.*The median home price is the price where half of the homes sold for more and half sold for less. It is a more typical price measure than average, which can be skewed high by a relative handful of million-dollar plus transactions.



O C T O B E R 2 0 1 8 C O U N T Y W I D E S T A T I S T I C S

DETACHED ATTACHEDSales % Change from

Prior Year% Change from

Prior MonthSales % Change from

Prior Year% Change from

Prior Month1 Total Sales Volume - October 2018 $1,430,081,141 -6.049% 5.656% $434,967,574 -13.245% 1.827%

2 Average Sales Price - October 2018 $870,408 13.050% 3.148% $488,179 2.528% -6.287%3 Median* Sales Price - October 2018 $645,000 6.260% -0.417% $418,000 4.500% -2.678%4 Sold Listings - October 2018 1,644 -16.844% 2.430% 892 -15.290% 8.780%5 Average Days on Market - October 2018 35 9.375% 9.664% 29 11.538% 6.579%6 Total Sales Volume - October 2017 $1,522,156,153 $501,375,380 7 Average Sales Price - October 2017 $769,932 $476,140

8 Median* Sales Price - October 2017 $607,000 $400,000 9 Sold Listings - October 2017 1,977 1,053 10 Average Days on Market - October 2017 32 26 11 Total Sales Volume - YTD 2018 $15,187,829,982 -2.223% $4,880,985,464 -0.659% 12 Average Sales Price - YTD 2018 $824,529 8.526% $503,610 7.766% 13 Median* Sales Price - YTD 2018 $640,000 6.667% $420,000 6.195% 14 Sold Listings - YTD 2018 18,424 -9.889% 9,693 -7.809%

15 Average Days on Market - YTD 2018 29 -6.452% 25 4.167% 16 YTD Total Sales Volume - YTD 2017 $15,533,116,304 $4,913,374,465 17 YTD Average Sales Price - YTD 2017 $759,751 $467,317 18 YTD Median* Sales Price - YTD 2017 $600,000 $395,500 19 YTD Sold Listings - YTD 2017 20,446 10,514 20 YTD Average Days on Market - YTD 2017 31 24

Comparative Sales - Existing Homes - October 2018 San Diego County

Copyright ©2018 Greater San Diego Association of Realtors. Data for single-family attached and detached home sales through the Multiple Listing Service of Sandicor, Inc. Neither SDAR nor Sandicor guarantees or is responsible for its accuracy.*The median home price is the price where half of the homes sold for more and half sold for less. It is a more typical price measure than average, which can be skewed high by a relative handful of million-dollar plus transactions.

9.5

19

28.5

38

Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18

Detached Attached

Average Days on Market

175000

350000

525000

700000


Detached Attached

Median Sales Price

500000000

1000000000

1500000000

2000000000


Detached Attached

Sales Volume

600

1200

1800

2400


Detached Attached

Sold Listings


E D U C A T I O N

Serve Those Who Serve Our Country with MRP Certification

(SDAR is offering the Military Relocation Professional certification core course on Tuesday, November 27, at the SDAR main office in Kearny Mesa. Details below.)

When military staff and their families relocate, the services of a real estate professional who understands their needs and timetables makes the transfer easier, faster, and less stressful.

The Military Relocation Professional (MRP) certification focuses on educating real estate professionals about working with current and former military service members to find the housing solutions that best suit their needs and take full advantage of military benefits and support.

Learn how to provide the real estate services – at any stage in the service member’s military career – that meet the needs of this niche market and win future referrals. Hone in your knowledge and skills for working with active duty military buyers and sellers, as well as veterans with the MRP certification from the National Association of REALTORS®.

When military staff and their families relocate, the services of a real estate professional who understands their needs and timetables makes the transfer easier, faster, and less stressful. The Military Relocation Professional Certification Course educates REALTORS® about working with U.S. service members and their families and veterans to find the housing solutions that best suit their needs and to take full advantage of available benefits and support.

To earn the MRP certification, REALTORS® must complete a few basic requirements:

1. Be in good standing with NAR;

2. Complete pre-class readings to learn military background information and better understand military culture;

3. Complete the one-day MRP certification course;

4. Complete two one-hour webinars, and;

5. Submit certification application and one-time fee of $195.

Marketing tools are a key component of that success equation, and NAR has developed numerous member benefits designed to help you promote your military relocation business, including:

• Use of MRP logo and name

• Differentiation as an MRP in the online directories at REALTOR.com and REALTOR.org

• MRP marketing materials - professionally-designed advertisements to make it easy to generate interest with military and veteran home buyers and sellers

After the initial application fee is paid, there are no annual certification dues (although you must maintain membership in NAR to use MRP. In addition, the MRP certification core course is an approved elective for the Accredited Buyer’s Representative (ABR®) designation.

Learn more at www.MilitaryRelocationPro.org.

To get started on obtaining your MRP certification, attend SDAR’s live course:

Date: November 27, 2018

Time: 9:00 a.m. – 4:00 p.m.

Instructor: Ginni Field

Location:SDAR’s Kearny Mesa Service Center4845 Ronson Court, San Diego, 92111

Prices:SDAR REALTORS®........................... $125REALTOR® Plus Members..............$100All Others...........................................$150

Register: www.sdar.com/education orcall Membership at (858) 715-8040


O C T O B E R R E A L T O R ® A P P L I C A N T S

The following people have applied for membership in the

Greater San Diego Association of REALTORS®. Any objections

to their admittance should be addressed in writing to the

Greater San Diego Association of REALTORS®, P.O. Box 85586,

San Diego, CA, 92186-5586.

DESIGNATED REALTORS®Steven Collins - Steven Markland Collins, Broker

Ella Croshier - Coronado Cays Bay Shore Realty

Katherine Edmondson - Team Edmonson RE & Home Loans

Eric Francoz - Tradition Financial

Kimberley Johnson - Kimberley Johnson, Broker

Melodie McAlpin - Melodie McAlpin, Broker

Kevin Whitlock - Kevin Whitlock, Broker

James Scott Workman - Scott Workman Real Estate

Baohan Wu - Baohan Wu

REALTORS®Antonia Acquaro - United Real Estate San Diego

Nicole Adimari - Jennifer Nowak

Kimberly Albaran - NetWorth Realty of San Diego

Dan Allcorn - Realty Source, Inc.

Gregory Amat - Pacific Sotheby’s Int’l Realty

John Apuzzo - David M. Vitale

Lisa Armosino-Morris - Redfin Corporation

Diego Ascencio - Big Block Realty, Inc.

Angela Attinger - Ocean Living Realty

Karrie Baraichi - Allison James Estate & Homes

Jeffrey Bellows - Real Estate eBroker, Inc.

Michele Berlin - Berkshire Hathaway HomeServices

Brett Bochy - Compass

Wanda Boutte - Real Estate eBroker, Inc.

Ryan Boyer - Keller Williams SD Metro

Carolan Braaten - Keller Williams SD Metro

Russell Bradchulis - Keller Williams SD Metro

Kelly Burnette - The Cove Realty Group

Jamie Cachuela - NetWorth Realty of San Diego

Gina Caliva - Keller Williams Realty La Jolla

Edward Call - Woodring Real Estate

Janice Carver - Realty One Group-San Diego

Jude Martin Carza - Richard Ricasata

Anthony Castronovo - Berkshire Hathaway HomeServices

David Chang - Cassidy & Associates Real Estate

Gayzel Costales - Best Solutions Realty

Michael Courtney - Allison James Estates & Homes

Krystine Cuaresma - Keller Williams Realty La Jolla

Benjamin Cyr - Coldwell Banker Res. Brokerage

Joanna DeCosta - Douglas Elliman of California

Casey Dalrymple - Keller Williams Carmel Valley

Lauren Dominguez - Keller Williams Realty

Robert Douglass - eXp Realty of California, Inc.

Leilani Dowding - Douglas Elliman of California

Marion Drake - NetWorthRealty of San Diego

Jill Drawnbridge - Windermere Homes & Estates

Konstantin Dubinin - Damico Realty Group

John Dudley - eXp Realty of California, Inc.

Kevin Durgin - Coldwell Banker Res. Brokerage

Travis Edwards - Pacific Sotheby’s Int’l Realty

Ramkumar Ethirajan - Rise Realty

Elvira Evans - Big Block Realty, Inc.

Sanam Faramarzi - Lepe Tendwell Properties

Amanda Foland - Powers Premiere

Nathan Fonseca - Cabrillo Mortgage & Realty Services

Kristine Forsyth - eXp Realty of California, Inc.

Erika Freitas - Pacfiic Sotheby’s Int’l Realty

Dennis Gamalinda - Grande Homes, Inc.

Patrick Gamboa - USA Realty and Loans

Pete Gapit - Pacific Home Brokers

Kathryn Giffin - Sand & Sea Investments, Inc.

Garret Gilliland - Redfin Corporation

Moreno Gombia - Pacific Sotheby’s Int’l Realty

Monique Gonzales - Keller Williams Realty La Jolla

Carmel Gouveia - Oceanfront Realty

Jack Greener - Compass

Ronald Hall - Tidal Realty

Dani Hanna - Century 21 Award

Zachary Harper - Berkshire Hathaway HomeServices

Tamara Heaston - RE/MAX United

Christopher Heldoorn - Douglas Elliman of California

Alex Henry - Pacific Home Brokers

Steven Hippensteel - Coldwell Banker West

Casey Hogan - Real Brokerage Technologies

Govinda Hogan - Berkshire Hathaway HomeServices

Bridgett Holland - Big Block Realty West

Edna Hunt - HomeSmart Realty West

Decrielea Hunter - D. B. Coffman Homes

Jessica Irey - Big Block Realty, Inc.

Sherunda Johnson - KAM Financial Realty

Mary Jones - Live Love San Diego Homes

Brian Juris - Pacific Home Brokers

Michael Kellems - Giovanna Kajjy, Broker

Aubree Kendall - Balboa Real Estate, In.

Essie Kennington - AARE

John Kent - eXp Realty of California, Inc.

Pankaj - Kumar USA Realty and Loans

Lloyd Laperdon - Redfin Corporation

Anthony LaRuffa - Tradition Financial

Tracey Lee-Carney - Berkshire Hathaway HomeServices

Nicole Le Master - Century 21 Award Commercial

Cleo Lettry Vauban - Douglas Elliman of California

Steven Link - Keller Williams SD Metro

Simone Litsch - Keller Williams Carmel Valley

Karly Lobbin - Berkshire Hathaway HomeServices

Yu Long - Abacus Properties, Inc.

Lori Lumporini - Rise Realty

Bernard Mack - Pacific Investment Properties

Trevor Madden - Keller Williams SD Metro

Jamal Mahmood - Tradition Financial

Michael Malone - Big Block Realty, Inc.

Fady Mane - Top Gun Realty, Inc.

Holly Manion - Pacific Sotheby’s Int’l Realty

Marina Marinosbush - Pacific Sotheby’s Int’l Realty

Kaden Martz - Source California Realty

Auggie Matt - 3G Development, Inc.

Janey McAdams - Real Estate eBroker, Inc.

Andell McCoy - Equity CA Real Estate Scripps Ranch

Shana Medley - Berkshire Hathaway HomeServices

Sarena Mezzacappa - Coldwell Banker Res. Brokerage

Blake Miller - Keller Williams SD Metro

James Miramontes - Reef Point Realty, Inc.

Laura Miramontes - Reef Point Realty, Inc.

Pamela Mitchell - Big Block Realty, Inc.

John Monjazi - Mark Golchin, Broker

Mikelle Moore - Redfin Corporation

Kelley O’Connell - Douglas Elliman of Calfornia

Giovanni Oliva - Realty One Group Marketplace

Kellen O’Mara - Source California Realty

Efrain Ordonez - Keller Williams Carmel Valley

Alec Oesterreich - KAM Financial Realty

Behrooz Palizban - RE/MAX Connections

Eric Panchadsaram - Metro Pacific Real Estate

Michael Pappas - Kidder Mathews

Arthur Patterson - Douglas Elliman of California

Donna Petersen - Palisade Realty, Inc.

Ruth Abigail Preston - Mission Realty Group

Vivian Sumie Reed - Ocean Bluffs Realty

Shimaka Reinboldt - Big Block Realty, Inc.

Jennifer Rimer - San Diego Investment Brokers

Nicholas Rogers - The Mavin Group West

Lydia Rose - Ocean Living Realty

Brooke Ruzek - Orchard Realty, Inc.

Victor Salcedo - Century 21 Award

Carly Scott - Willis Allen Real Estate

Cory Segall - Coldwell Banker Res. Brokerage

Leon Sherwood - Berkshire Hathaway HomeServices

Carmen Silva - AARE

Tanner Simmonds - The Mavin Group West

Patricia Simpson - Vincent John Vitale

Ross Stasik - Pacific Sotheby’s Int’l Realty

Richard Stevenson - ERS Premier

William Stout - Christopher Pruett, Broker

Fareha Suleiman - Keller Williams North Island

Matthew Taban - Real Estate eBroker, Inc.

Shirley Tajedini - Keller Williams SD Central Coastal

June Toohey - Windermere Homes & Estates

Rolando Torres - Pacific Home Brokers

Domnick Trani - Real Estate eBroker, Inc.

Alexander Trejo - Realty Source, Inc.

Diana Truax - Harmony Realty, Inc.

Mai Truong - eXp Realty of California, Inc.

Jaclyn Unverzagt - Windermere Homes & Estates

Govanni Valenti - USA Realty and Loans

Jamie-Lynne Vasquez - Big Block Realty, Inc.

Elena Veremeeva - Douglas Elliman of California

Christina Warden - Mission Real Estate

Samantha Wendee - Redfin Corporation

Melissa White - Pacific Sotheby’d Int’l Realty

Sandy White - Pacific Sotheby’s Int’l Realty

Russell Whitehead - Real Estate eBroker, Inc.

Raja Wilkins - Big Block Realty, Inc.

Ruth Willis - Real Estate eBroker, Inc.

Dawn Wood - Keller Williams Carmel Valley

Roberto Yanez - Sylvan Realty Solutions, Inc.

Iydeen Younis - Century 21 Award

Michelle Zapien - Douglas Elliman of California

Cindy Zhan - San Diego Sunrise Realty

Jun Zhang - Big Block Realty, Inc.

Dongyan Zhu - San Diego Sunrise Realty

Secondary MembersDESIGNATED REALTORS®Anton Danilovich - TopHap, Inc.

Roger Ines - Roger Ines, Broker

Shari Richardson - Paradise West Real Estate

Patrick Veling - Equity Network

Haleh Turkaman - Haley Turkaman

Jon Zagaris - Paul M. Zagaris

REALTORS®Lucas Clot - Reali

Bryan Hill - Upstart Residential

Dipen Solanki - Paul M. Zagaris

Peggy Veliz - Coldwell Banker Vista

Omid Yousofi - Titan Pacific Group, Inc.

S D A R E D U C A T I O N S C H E D U L E

LEGEND: KEARNY MESA SOUTH COUNTY EAST COUNTY SOLANA BEACH CORONADO CARLSBAD

For easy registration and more information, visit www.sdar.com or call (858) 715-8040

Classes subject to change or cancellation. | Check www.sdar.com/education for current information.R-Plus = REALTOR®Plus price | RMS = Risk Management Specialist price

*$10 reservation fee will be refunded if you attend class. Notification of reservation cancelation must be received by e-mail or in writing 48 hours prior to start of class.

SDAR Education Schedule

15 Ethics 9:00 am – 12:00 pm Free 3 ET Bette Curtis

15 VA Appraisals 1:00 pm – 2:00 pm Free NA Veterans United

27 Military Relocation Professional 9:00 am – 4:00 pm $125 NA Ginni Field

28 Ethics 9:00 am – 12:00 pm Free 3 ET Bette Curtis

30 MLS Rules & Regulations 9:30 am – 11:00 am Free NA Daina Moore

4 Paragon MLS: Creating CMAs 9:00 am – 10:30 am Free NA SDMLS Trainer

4 Paragon MLS: Listing Input & Maintenance 1:30 pm – 3:00 pm Free NA SDMLS Trainer

5 I to We: Building and Working as a Team 9:00 am – 1:00 pm $49 NA C.A.R. Instructor

11 Paragon MLS: Output is Everything (Advanced) 9:00 am – 10:30 am Free NA SDMLS Trainer

11 Paragon MLS: Creating Custom Reports (Advanced) 1:30 pm – 3:00 pm Free NA SDMLS Trainer

12 Paragon MLS Tips & Tricks 1:30 pm – 3:00 pm Free NA SDMLS Trainer

13 Running a Brokerage from a Legal Perspective 9:00 am – 12:00 pm $29 NA Jonathan Schneeweiss

15 C.A.R. All About Disclosures 9:00 am – 12:00 pm $25 NA C.A.R. Instructor

17 Discovering Commercial Real Estate 9:00 am – 5:00 pm TBD NA TBD

24 Staying Out of Court 9:30 am – 11:30 am $10 NA Bette Curtis

24 Start Me Up: Agent 10:00 am – 4:00 pm $25 NA C.A.R. Instructor

25 Breaking Through Your Business Barriers 10:00 am – 12:00 pm $20 NA Cappi Pidwell

30 Risk Management Brown Bag Seminar 12:00 pm – 1:30 pm $10* NA TBD

31 Full Day with Mr. Tech 9:00 am – 4:00 pm $20 NA Jeffrey Raskin

2 Paragon MLS Training 9:00 am – 10:30 am Free NA SDMLS Trainer

NOV CLASS TITLE TIME PRICE CREDITS PRESENTER

Classes subject to change or cancellation.

LEGEND: KEARNY MESA SOUTH COUNTY EAST COUNTY SOLANA BEACH CORONADO CARLSBAD

DEC CLASS TITLE TIME PRICE CREDITS PRESENTER

JAN CLASS TITLE TIME PRICE CREDITS PRESENTER

For easy registration and current information, visit www.sdar.com or call (858) 715-8040*$10 reservation fee will be refunded if you attend class. Notification of reservation cancelation must be received by e-mail or in writing 48 hours prior to start of class.


DECEMBERCommittee meetings

6 Government Affairs9:00 am - 11:00 am

6 Young Professionals Network1:00 pm - 2:00 pm

10 Housing Opportunities10:00 am - 12:00 pm

11CREA Board of Directors(Coronado Service Center)1:00 pm - 2:00 pm

12 Grievance9:00 am - 11:00 am

12 Risk Management12:00 pm - 2:00 pm

13 Bylaws9:00 am – 10:30 am

14 Executive8:30 am – 9:30 am

14 SDAR Board of Directors9:30 am – 11:30 am

27 Membership & Business Tech1:30 pm - 3:30 pm

Sunday Monday Tuesday Wednesday Thursday Friday Saturday1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 26 27 28 29

30 31 Jan 1

Paragon MLS Training 9:00 am–10:30 am 1:30 pm–3:00 pm (Kearny Mesa)

SDAR Service Centers Closed1:00pm–5:00pm (Staff Event)

I to We: Building and Working as a Team

9:00 am– 1:00 pm (Kearny Mesa)

Holiday House Celebration5:00 pm– 8:00 pm www.sdar.com/holidayhouse

All classes/events subject to change or cancellation

SDAR Closed

SDAR Closed

December 2018 Greater San Diego Association of REALTORS®

Paragon MLS Training 9:00 am–10:30 am 1:30 pm–3:00 pm (Kearny Mesa)

New Member Orientation8:30 am–2:30 pm (Kearny Mesa)

SDAR Service Centers Closed

Broker's Liability: Running a Brokerage from a Legal Perspective

9:00 am–12:00 pm (Kearny Mesa)

SDAR Service Centers Closed

SDAR Service Centers ClosedSDAR Service Centers Closed

MLS Paragon Tips & Tricks1:30 pm–3:00 pm (South County)


Documents

THE TRUSTED VOICE OF SAN DIEGO REAL … · 2018-11-15 · Learn more about San Diego County ... 7.5 baths and 9,400+ square feet of modern features and a spectacular panoramic view