THE TEEN SPOT

A partnershipOwned by:Kristin Pressey, Mike Thomas, Tanya Brown, and Linda Willis

THE TEEN SPOT!

General Company Description

Details about businessThe Teen Spot is a place for teenagers in middle and high school to hang out after school and party on weekends.

Business highlights include:• bus transportation provided • library/quiet room where students study or read • snack lounge to buy fountain drinks and foods like: hamburgers, hot

dogs, chicken fingers, slices of pizza, sub sandwiches, French fries, side salads, ice cream cones, ice cream sundaes

• one snack and one beverage vending machine• arcade with a pool table, air hockey table, and video games• 2 T.V. theaters: 1 shows cartoons all day, the other will be for

movies

General Company Description cont’d

• 2 All purpose rooms: one with a jukebox to be used during the week

• Both rooms will be used as dance party rooms on the weekends.

• There will be an adult in every room to monitor the safety and well being of the students.

• Rooms will also be loaned to civic and community groups for meetings and events

Company Description Cont’d

On the Friday and Saturday nights there will a D.J. and dancing for students aged 13-18.

o In order to prevent culture clashes, there will be one room that always plays a mix of R&B, Hip Hop, Reggae, House, Techno, Country, and Rock/Pop music. The rest of the month will follow this schedule:

– 1St Friday -R&B/Hip Hop/ Reggae/ House – 2nd Friday- Rock & Roll/ Pop music– 3rd Friday-Country & Western– 4th Friday- R&B and Pop

Business operation Schedule: Tuesday-Saturday from 2:00PM-11:30 PM.

This business is different from the competition because there are no other businesses that cater to teenagers as an after school hangout and weekend dance club.

Organizational StructureThe Owners:

Name: Kristin Pressey

Age: 31

Education: Bachelor’s Degree- VA Tech

Occupation- 7th Grade Teacher

Name: Tanya Brown

Age: 40

Education: High School

Occupation- Former Manager of Chuck E Cheese’s

Organizational StructureThe Owners:

Name: Mike Thomas

Age: 35

Education: Bachelor’s Degree in Business

Occupation: Car Salesman

Name: Linda Willis

Age: 33

Education: Masters Degree in Counseling

Occupation: High School Guidance Counselor

Organization Cont’d

Our business will be a partnership with each owner responsible for 25% of the business.

We will need: night custodians (2)2 D.J.s for the Friday and Saturday night dance partiessecurity guards (2)cooks (2)cashiers (3-5) for the snack lounge bus boys (2) to clean up the restaurantattendants to monitor theme rooms (1/room)and 2 front desk people to check in guests. the owners are in charge of hiring, training and firing employees.

Factors of Production

Human ResourcesCashiers (3)- for restaurantNight Custodians (2)D.J.- Fri./Sat.Security guard (2)Cooks (3-5)Sales people- for snack lounge (3-5)

Human ResourcesAttendants-for theme rooms (1/room)Front desk person (2)- check in guestsBus boys (2)- to clean up restaurant

Factors Cont’d

Capital Resources1. Tables – for restaurant &

library2. Chairs- for restaurant &

library3. Booths- for restaurant &

library4. 2-T.V.s- for TV room5. 2-VCR’s- for TV room6. Pool table- for game

room7. Air hockey – for game

room8. Video games- for game

room

Capital Resources9. D.J. equipment- for Fri./Sat

dance club10. Magazines- for the library/quiet

room11 Books-for the library quiet room12 Bookshelves- for library/quiet

room13. Trashcans- to place trash in14. Menu board- for restaurant15. Cash registers- take entrance

fees16. Laminating machine- laminate

ID17. Camera- take ID pictures

Prices

• Daily Admission

$5.00 for Non-members

• Membership Rates• $25.00 per month for weekends only

$100.00 per month for Tues.-Thurs. only$115.00 per month unlimited visits

**Monthly payment plans are available.

Menu Items

Sodas- $1.25-$1.75Fries- $1.00-$1.75

Hamburger/Cheeseburger- $2.00Hot dogs-$1.50Pizza slice-$2.00

Chicken Fingers- $2.00Sub Sandwiches-$3.00-$6.00

Side salad-$2.00Ice cream sundae-$2.00

Combos-$4.00 & up

Competitor Research

There are no businesses like mine in the area.

Chuck E Cheese’s is a play land for kids with games, food, and an indoor playground area.

– no fee to get in, but they charge for food and to play the arcade games.

– Food prices range from $2.00-$10.00. – Chuck E Cheese’s has been in business for over 10 years.

The Boys and Girls Club is the only other business similar to mine in that they provide a place for students after school where they can study and play games.

– sometimes cater to outside groups and host activities and lock-ins, but they do not turn into a teen party spot.

– Cost= $30.00 per week= $120.00/month

Marketing Plan

Geographic Area:includes all students on the Peninsula if they have a membership or come with a guest.

City & state:in the old Hills Department store building in Newport News, VA because it is central to Williamsburg, Newport News, Hampton, and York County.

Targeted Clientele:all students in middle and high school

Marketing Cont’d

My business is better than the competition because there are no businesses like it for teenagers to have fun on the weekends. We will also have security and ID badges to prevent people from causing disturbances that ruin the fun for others. We will have rules and a strict 3-strikes/no-tolerance policy.I will advertise my business with flyers under windshields at the movies, Chuck E Cheese’s, the skating rink, and at the movies. I will send flyers home with the students from school. I will also take out yellow pages and newspaper advertisements.How often will you advertise? More at the beginning and as needed when business slacks off.

Financial Plan

Start Up Funds $200,000-$300,000

Items needed to set up and carry out your business: $1000 per year for video game equipment$1,000 for advertisementEmployees will be paid minimum wage

Suppliers

I will need a frozen food distributor for the foods- Sysco Foods of Hampton RoadsA beverage distributor- Pepsi Cola Co.A snack vendor- Snack Attack VendingI will need a paper products supplier for napkins, toilet paper, plastic wear, paper towels, cleaning products, etc.-Tidewater Wholesalers Ink.I will need a company to rent video games from- Wometco Amusements

Financial Cont’d

How goods & services will be distributed:

I will distribute my service when students come to my facility.

TroubleshootingWhat could go wrong What I would do

1. People could get into fights 2. Some music nights might be

unpopular-low attendance3. There could be

disagreements over what to watch in the TV theaters

4. People could trash the place-not clean up after themselves

5. Teenage employees could cater to their friends and give away free food.

6. Someone could fall, choke, or get hurt.

1. Fighting immediately causes loss of membership and banning from The Spot

2. Poll the students on what music they like best and play only that music.

3. Take a poll about what people want to watch. Post a schedule on the wall in advance of what will be watched.

4. 3 Strikes and you are out policy. Video cameras will monitor behavior.

5. Fire dishonest employees6. POST ALL RULES- have members sign a

contract, have guest sign a contract upon entering, require school ID for membership and record info onto a guest list, keep a first aid kit on hand, train all managers in first aid

Insurance

Company: All State

Amount: $1,000,000

I chose them because…they have a good reputation and I like their commercials on TV. I would want fire, flood, theft, and liability protection because there will be a lot of expensive equipment in the building.

Questions, Comments, or Concerns?

The Teen SpotA PartnershipOwned by: Kristin Pressey, Mike Thomas, Tanya Brown, and Linda Willis