The Sustainable Global Marketplace

The Sustainable Global Marketplace

More information about this series at http://www.springer.com/series/13409

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Coral Gables, FL USA

May 24-27, 2011

Mary Conway Dato-on

The Sustainable Global Marketplace

Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference

Editor

Editor

ISBN 978-3-319-10872-8 ISBN 978-3-319-10873-5 (eBook) DOI 10.1007/978-3-319-10873-5 Springer Cham Heidelberg New York Dordrecht London

© Academy of Marketing Science 2015This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)

Mary Conway Dato-onRollins CollegeWinter Park, FL, USA

Reprint from Original editionThe Sustainable Global Marketplace edited by Mary Conway Dato-onCopyright © Academy of Marketing Science 2011All rights reserved.

Library of Congress Control Number: 2014950640

ACADEMY OF MARKETING SCIENCE

Officers 2011 President Greg W. Marshall Rollins College Executive Vice President/Director Harold W. Berkman University of Miami President-Elect Victoria Crittenden Boston College Immediate Past President John B. Ford Old Dominion University Vice President for Programs Linda Ferrell University of New Mexico Vice President for Publications O.C. Ferrell University of New Mexico

Vice President for Membership - North America Göran Svensson Oslo School of Management Vice President for Membership - International Adilson Borges Reims Management School Vice President for Development Daniel Flint University of Tennessee Secretary/Treasurer Anne L. Balazs Eastern Michigan University Director of International Programs Jay D. Linquist Western Michigan University

Board of Governors Chairs: Barry Babin., Louisiana Tech University

Joseph F. Hair, Jr., Kennesaw State University S. Tamer Cavusgil Georgia State University Jean-Charles Chebat HEC-Montreal Gérard Cliquet Université de Rennes Mike Ewing Monash University Michel Laroche Concordia University James R. Lumpkin Louisiana Tech University

Naresh K. Malhotra Georgia Institute of Technology Nanyang Technological University Peter McGoldrick Manchester Business School Robert A. Peterson University of Texas Leyland Pitt Simon Fraser University Jagdish N. Sheth Emory University

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Program and Track Chairs

Program Co-Chairs

O.C. Ferrell G. Tomas M. Hult University of New Mexico Michigan State University

Track Chairs Advertising, Promotion, & Communication Diana Haytko, Florida Gulf Coast University

Angeline Close, University of Nevada, Las Vegas Brand, Image, & Product Management George Low, Texas Christian University

Chris White, Texas Christian University Customer Relationship Management Greg Marshall, Rollins College

Dimitri Kapelianis, University of New Mexico· Consumer Behavior William Bearden, University of South Carolina

David Hardesty, University of Kentucky Entrepreneurial Marketing Claes Hultman, Örebro University

Glenn Omura, Michigan State University Interactive Marketing Charlie Hofacker, Florida State University

Tracy Suter, Oklahoma State University International Marketing Saeed Samiee, University of Tulsa

Brian Chabowski, University of Tulsa Marketing Education & Pedagogy Doug Lincoln, Boise State University

Doug Hoffman, Colorado State University Marketing Society & Public Policy Scott Vitell, University of Mississippi

Jeannette Mena, University of Mississippi Marketing Strategy John Hulland, University of Pittsburgh

Vanitha Swaminathan, University of Pittsburgh Marketing Theory Peter Dickson, Florida International University

Victoria Crittenden, Boston College Pricing and Revenue Management Dhruv Grewal, Babson College

Anne Roggeveen, Babson College Research Methodology Roger Calantone, Michigan State University

Sengun Yeniyurt, Rutgers University

vi


Program and Track Chairs Retailing Julie Baker, Texas Christian University

Kirk Wakefield, Baylor University Selling & Sales Management Michael Ahearne, University of Houston

Doug Hughes, Michigan State University Services Marketing Michael Brady, Florida State University

Clay Vorhees, Michigan State University Sports Marketing T. Bettina Cornwell, University of Oregon

Tom Baker, Clemson University Industrial Marketing & Supply Chains Matt Myers, University of Tennessee

Daniel J. Flint, University of Tennessee Sustainability Issues in Marketing J. Joseph Cronin, Florida State University

Jeffery Smith, Florida State University Latin America – Research & Teaching in Marketing Adilson Borges, Reims Management School

G ran Svensson, Oslo School of Management Doctoral Student Colloquium Track John B. Ford, Old Dominion University

Todd Donavan, Colorado State University Mary Kay Doctoral Dissertation Competition John B. Ford, Old Dominion University

Todd Donavan, Colorado State University AMS Outstanding Marketing Educator Award Jule Gassenheimer, Rollins College

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Preface The Academy of Marketing Science was founded in 1971, held its first Annual Conference in 1977, and has grown and prospered ever since. The relevancy of the Academy's mission and activities to our chosen target market of the marketing professorate has been a key factor in attracting the discipline's best and brightest from all over the world. The revised Articles of Association of the Academy, approved the Board of Governors in the spring of 1984, and by the general membership if the fall of that year, define the mission of the Academy as follows: 1. Provide leadership in exploring the normative boundaries of marketing, while simultaneously seeking new ways of

bringing theory and practice into practicable conjunction. 2. Further the science of marketing throughout the world by promoting the conduct of research and the dissemination of

research results. 3. Provide a forum for the study and improvement of marketing as an economic, ethical, social and political force and

process. 4. Furnish, as appropriate and available, material and other resources for the solution of marketing problems, which

confront particular firms and industries, on the one hand, and society at large on the other. 5. Provide publishing media and facilities for Fellows of the Academy and reviewer assistance on the Fellows' scholarly

activities. 6. Sponsor one or more annual conferences to enable the Fellows of the Academy to present research results; to learn by

listening to other presentations and through interaction with other Fellows and guests; to avail themselves of the placements process; to conduct discussion with book editors; and to exchange other relevant information.

7. Assist Fellows in the better utilization of their professional marketing talents through redirection, reassignment and

relocation. 8. Provide educator Fellows with insights and suck resources as may be available to aid them in the development of

improved teaching methods, materials, devices and directions. 9. Seek means for establishing student scholarships and professional university chairs in the field of marketing. 10. Offer Fellow of the Academy status to business and institutional executives and organizations. 11. Modify the Academy's purpose and direction as the influence of time and appropriate constructive forces may dictate.

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Acknowledgements The Academy of Marketing Science is pleased to recognize the individuals who contributed to the success of the 2011 Academy of Marketing Science Conference in Coral Gables, FL. Many people volunteered their time, effort, and ideas. We offer our sincere thanks to the organizing committee, who handle a wide range of details and logistical issues. Events such as this conference present many challenges, and we appreciate the efforts of the organizing committee in dealing with those challenges. Special acknowledgment goes to our 2011 conference co-chairs, O.C. Ferrell and Tomas Hult. They demonstrated extreme dedication in successfully managing and coordinating this event. Additionally, the track chairs played a critical role, by encouraging the submission of manuscripts, managing the review process, and organizing session details. We offer special thanks to Florence Cazenave of the AMS central office at Louisiana Tech. Florence dealt with the many administrative tasks related to this event efficiently and thoroughly. Similarly, a true acknowledgement of appreciation goes to Emily Coogan, MBA Student at Rollins College, Crummer Graduate School of Business. Emily’s incredible organizational skills and attention to detail made the process of editing the proceedings possible. We appreciate both their efforts. Finally, the Academy of Marketing Science offers our sincere thanks to the many faculty who played a role in this conference: authors, reviewers, session chairs, discussants, and other volunteers who have made the conference a success. The 2011 Academy of Marketing Science Conference would hot have been possible without the support of these many individuals. Mary Conway Dato-on, Editor 2011 AMS The Sustainable Global Marketplace

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Distinguished Fellows Roy Adler

Gerald Albaum

Lyn Amine

Jill Attaway

Julie Baker

Barry Babin

Peter Banting

Sharon Beatty

Leonard Berry

Harold W. Berkman

Vicki Crittenden

Michael Czinkota

Jean Charles Chebat

William Darden

Adel El-Ansary

John Ford

O.C. Ferrell

Ken Grant

Kent Granzin

Paul Green

Dhruv Grewal

Joe Hair

Doug Hawes

Roger L. Jenkins

Roger Kerin

Kathleen Krentler

Vishnu Kirpalani

Robert King

David Kurtz

Charles Lamb

Michel Laroche

Jay Lindquist

Robert Luke

James Lumpkin

Greg Marshall

John Mentzer

Naresh Malhotra

Barry Mason

A. Parasuraman

Robert Peterson

Coskun Samli

Bodo Schlegelmilch

Stanley Shapiro

Jagdish Sheth

Joe Sirgy

Rosann Spiro

Rajan Varadarajan

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Table of Contents

Research Methodology - Reviewing Research Methods in Marketing

Analyzing Mental Representations in Marketing: the Contribution of Cognitive Mapping

Damien Chaney, Champagne School of Management, France

Interpretation of Logistic Regression Models in Marketing Journals

Jesus Tanguma, The University of Texas-Pan American, United States

Roberto Saldivar, The University of Texas-Pan American, United States

“Tried and True” or “Cutting Edge”: Use of Data Analytical Techniques

in Marketing Research

Tracy Gonzalez-Padron, University of Colorado at Colorado Springs, USA

Rodney C. Runyan, University of Tennessee, USA

Jonghan Hyun, University of Tennessee, USA

Nathan Line, University of Tennessee, USA

Yun-Hee Kim, University of Tennessee, USA

Carol Finnegan, University of Colorado at Colorado Springs, USA

Marketing Education & Pedagogy - Special Session

Social Media Applications for Marketing Educators

Tracy Tuten, East Carolina University

Christy Ashley, East Carolina University

Jason Oliver, East Carolina University

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1

2

3

4

Sports Marketing - Sports, Stadiums, and People

Stadium Atmosphere: Concept and Measurement

Rajdeep Chakraborti, IBS Hyderabad, India Dr. M S Balaji, IBS Hyderabad, India

Resident Involvement: The Case of World Cup 2010

Adele Berndt (Monash South Africa)

HB Klopper (Monash South Africa)

Ilse Niemann-Struweg (Monash South Africa)

Corne Meintjes (Monash South Africa)

University Branding: The Contribution of Intercollegiate Athletics

Adam Marquardt, University of Richmond, USA

Jeffrey L. Stinson, Central Washington University, USA

Joshua Chandley, Central Washington University, USA

Marketing Education & Pedagogy - Advances in Experiential Education

Marketing Internships: Expectations and Perceptions of Students and Internship Providers

Scott R. Swanson, University of Wisconsin – Eau Claire, USA

Chuck Tomkovick, University of Wisconsin – Eau Claire, USA

Trust in Preparation of University-Industry (UI)-Collaboration: Outcomes

From a Course with Focus on Developing Businesslike Capabilities

Håkan Perzon, Luleå University of Technology, Sweden

Measuring Academic Emotions in Experiential Learning Using Qualitative

and Physiological Data

Donna F. Davis, Texas Tech University, USA

Joseph M. Derby, Texas Tech University, USA

Shannon B. Rinaldo, Texas Tech University, USA

Purvi Shah, Texas Tech University, USA

xii

5

6

7

8

9

13

Match/Mismatch in The College Service-Learning Experience: Influence on Attitudes,

Satisfaction, and Volunteer Intentions

Jeananne Nicholls, Kennesaw State University, USA

Maria Kalamas, Kennesaw State University, USA

Kurt Schimmel, Robert Morris University, USA

Consumer Behavior - Gifting and Resaling

Untying the Bond With Own Possessions for Resale: The Influences of Resale

Knowledge and Endowment Effect

Tzu Ying Lee, National Cheng-chi University, Taiwan

Shuling Liao, Yuan Ze University, Taiwan

Gift or Gift Card? Symbolic Interactionism in Gift Exchange

Caroline Graham Austin, Montana State University, USA

Lei Huang, Dalhousie University, Canada

Social Safety or Saving Time? An Empirical Study in Giving Gift Cards

Lei Huang, Dalhousie University, Canada

Caroline Graham Austin, Montana State University, USA

The Effect of Acculturation on Ethnic Minority Consumers’ Self-Gift Behavior

Theeranuch Pusaksrikit, University of the Thai Chamber of Commerce, Thailand

Jikyeong Kang, The University of Manchester, United Kingdom

International Marketing – International Marketing Issues

Internationalization of Remote Service Technologies - A Three Country Study

on Perception, Adaption and Relationship Marketing

Stefanie Paluch, TU Dortmund University, Germany

Hartmut H. Holzmüller, TU Dortmund University, Germany

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15

19

20

21

22

Factors Influencing African Postgraduate International Students’ Choice of South Africa

as a Study Destination

Mercy Mpinganjira, University of Johannesburg, South Africa

Host Country Institutional Factors as Determinants of Direct Selling Industry Success

Charles B. Ragland, Kennesaw State University, USA.

Marketing Society & Public Policy – Stakeholders, Sponsorships, and Consumption

Materialism, Conspicuous Consumption and American Hip-Hop Subculture

Jeffrey S. Podoshen, Franklin & Marshall College, United States

Susan A. Andrzejewski, Franklin & Marshall College, United States

James M. Hunt, Temple University, United States

Financing Social Marketing Programs Through Sponsorship: Implications for Evaluation

Judith Madill, University of Ottawa, Canada

Norman O Reilly, University of Ottawa, Canada

The Development and Management of Organizational Partner Orientation

Barbara Caemmerer, ESSCA School of Management, France

Valentina Stan, ESSCA School of Management, France

Consumer Behavior – Consumer Senses

Can Consumers Forgo the Need to Touch Products? An Examination

of the Compensatory Role of Moods

Atefeh Yazdanparast, University of North Texas, U.S.A.

Nancy Spears, University of North Texas, U.S.A.

Is This What i Think it is? The Frontal Lobe and Influences on Taste

Charnetta Brown, Kennesaw State University, United States of America

Adriane B. Randolph, Kennesaw State University, United States of America

Janée N. Burkhalter, Saint Joseph's University, United States of America

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24

25

26

31

32

33

I Know it But i Want to Touch it: Does Brand Familiarity Compensate Need for Touch?

Subhash Jha, The University of Memphis (USA)

Balaji C. Krishnan, The University of Memphis (USA)

Selling & Sales Management – Organizational Identification and Sales

Antecedents and Consequences of Salesperson Identification with the

Brand and the Company

Bashar S. Gammoh, University of Toledo, USA

Michael L. Mallin, University of Toledo, USA

Ellen Bolman Pullins, University of Toledo, USA

Latin America - Research & Teaching in Marketing – Marketing Strategy in Latin America

Marketing Innovation and Externalities: The Case of the Chilean Wine Cluster

Christian Felzensztein, School of Business, Universidad Adolfo Ibáñez, Chile

German Echecopar, School of Business, Universidad Adolfo Ibáñez, Chile

Kenneth R Deans, Department of Marketing, University of Otago, New Zealand

Marketing Practices and Performance in a Post-Crisis Scenario

Nora Lado, Carlos III University, Spain

Lola C. Duque, Carlos III University, Spain

Daniel Alvarez, Universidad Católica del Uruguay, Uruguay

Marketing Society & Public Policy – Technology, Ethics, and Public Policy

Young Consumers within a Marketplace Surrounded by Technologies: Understanding

the Domain of Teenage Consumers Vulnerability

Wided Batat, University of Lyon 2, France

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37

38

39

40

What do Consumers Think of Neuromarketing?: An Exploratory Investigation

of Consumers’ Perceptions of Neuromarketing Ethics and the Associated Implications

Arne Baruca, University of Texas – Pan American, United States

Jason Flores, University of Texas – Pan American, United States

Consumer use of the Internet and the Knowledge Gap in Healthcare

Yun Jung Lee, Adelphi University, USA

Sejin Ha, Purdue University, USA

Examining the Influence of Parents Versus Peers on Gen Y Internet Ethical Attitudes

Vince Mitchell, Cass Business School, UK

Dan Petrovici, Kent Business School, UK

Bodo B. Schlegelmilch, WU: Vienna University of Economics and Business, Austria

Ilona Szöcs, WU: Vienna University of Economics and Business, Austria

Industrial Marketing & Supply Chains – B2B Marketing

Key Account Management Orientation and its Impact on Company’s

Performance – An Empirical Study

Nektarios Tzempelikos, Athens University of Economics and Business, Greece

Spiros Gounaris, Athens University of Economics and Business, Greece

Transactional, Project-Based and Ongoing Service Delivery in the B2B Context

Daniel D Prior, University of New South Wales, Australia

Dyadic Operationalization in Business Marketing

Stephan C. Henneberg, University of Manchester, UK

Bahar Ashnai, University of Manchester, UK

Maria Smirnova, St Petersburg State University, Russia

Peter Naudé, University of Manchester, UK

A Measure for Customer Reference Marketing

Anne Jalkala, Lappeenranta University of Technology, Finland

Harri Terho, University of Turku – Turku School of Economics, Finland

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42

43

44

48

52

56

Brand, Image, & Product Management – New Product Development & Brand Loyalty

The Effect of Interpersonal Counterproductive Behavior on the Performance

Tianjiao Qiu, California State University, Long Beach, U.S.A.

Which Dimensions of Product Design Drive Shareholder Value? The Role of Aesthetic,

Ergonomic, and Symbolic Value

Christian Homburg, University of Mannheim, Germany

Torsten Bornemann, University of Mannheim, Germany

Lisa Schöler, Goethe University Frankfurt, Germany

Determining the Best Launch Time for New Products with Risk Considerations in a

Competitive Market Situation

Mehdi Sheikhzadeh, School of Management and Economics, Sharif University of Technology, Iran

Zahra Sharifonnasabi, School of Management and Economics, Sharif University of Technology, Iran

Toward Brand Loyalty: Two Bridges of Brand and Customer Relationship Quality

Chao-Chin Huang, Institute of International Management, National Cheng Kung University, Taiwan

Shyh-Ming Huang, Dept. of Marketing and Logistics Management, Southern Taiwan University,

Taiwan

Shyh-Rong Fang, Dept. of Marketing and Distribution Management, HsiuPing Institute of

Technology, Taiwan

Shih-Chieh Fang, Dept. of Business Administration, National Cheng Kung University, Taiwan

Shao-Chi Chang, Institute of International Management, National Cheng Kung University, Taiwan

Sustainability Issues in Marketing – Sustainability Evaluations

Trial-Attitude Formation for a Green Product

Christy Ashley, East Carolina University, USA

Jason D. Oliver, East Carolina University, USA

James E. Zemanek, East Carolina University, USA

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of New Product Development Teams 61

62

63

64

69

In Brands that are Proclaimed Sustainable, Consumers do not trust

Emre Ulusoy, The University of Texas – Pan American, USA

Paul G. Barretta, The University of Texas – Pan American, USA

The Application of Value Co-Creation in Advancing Solutions to Sustainable Consumption

Kerry Chipp, Gordon Institute of Business Science, University of Pretoria, South Africa

Ginny Verran, Gordon Institute of Business Science, University of Pretoria, South Africa

Does the Green Shoe Fit? Examining Consumer Perceptions of Fit and CSR Activities

Mark R. Gleim, Florida State University, United States of America

Jeremy S. Wolter, Florida State University, United States of America


E-Projects: Global Virtual Student Teams

Virginia Weiler, College of Business, University of Southern Indiana, United States of America

Ulrik Bisgaard, Business Academy Aarhus, Aarhus Tech, Denmark

Sander Schroevers, Hogeschool van Amsterdam, Economie en Management/ HES, The Netherlands

Hans Seubring-Vierveijzer, Hogeschool van Amsterdam, Economie en Management/HES,

The Netherlands

Sustainability Issues in Marketing - Sustainability Consumption Patterns

Mindful Consumption as Marketing Competitive Advantage: The Strength of

Ideology Toward the Purchase Decision

Edson Roberto Scharf, FURB - Regional University of Blumenau, Blumenau, SC, Brazil

Henrique Corrêa da Cunha, FURB - Regional University of Blumenau, Blumenau, SC, Brazil

Factors Affecting the Acceptance of Green Products

Ronald Drozdenko, Western Connecticut State University

Donna Coelho, Western Connecticut State University and Quinnipiac University

Marlene Jensen, Lock Haven University

xviii

70

71

75

76

77

82

Paying Premium Prices for Sustainable Tourism: An Investigation of Some Antecedents

Azadeh Kazeminia, Luleå University of Technology, Sweden

Magnus Hultman, University of Leeds, United Kingdom

Arash Abolghasemi Kordestani, Luleå University of Technology, Sweden

Esmail Salehi-Sangari, Royal Institute of Technology and Lulea University of Technology, Sweden

What Drives Consumers in Eco-Fashion? A Means-End Approach to Building Meaningful

Segments of Green Consumer Types

Thomas Jagel, Manchester Business School, UK

Kathy A Keeling, Manchester Business School, UK

Thorsten Gruber, Manchester Business School, UK

Alexander Reppel, Royal Holloway School of Management, UK

Debbie Keeling, Manchester Business School, UK

Research Methodology - New Solutions in Marketing Research

Understanding Determinant Factors of Firm Performance: A Time Path Analysis of

the Auto-Industry

Chang Seob Yeo, Michigan State University, United States

The Good Ones Go Into the Pot, the Bad Ones Go Into Your Crop: How to

Identify Inaccurate Response Behavior in Online Marketing Research

Boris Toma, University of Mannheim, Germany

Daniel Heinrich, University of Mannheim, Germany

Hans H. Bauer, University of Mannheim, Germany

Colin Campbell, Monash University, Australia

Surveys Go 3D: Using Virtual Worlds to Innovate in Marketing Research

Debbie Keeling, The University of Manchester, United Kingdom

Professor Angus Laing, Loughborough University, United Kingdom

Terry Newholm, The University of Manchester, United Kingdom

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87

88

89

94

95

Selling & Sales Management - Managing Internal and External Relationships in Sales

Cross-Functional Activities - Do They Really Reduce Inter-Functional Conflict

Between Sales and Marketing?

Kenneth Le Meunier-FitzHugh, University of East Anglia, UK.

Leslie Le Meunier-FitzHugh, University of East Anglia, UK

Sources of Intraorganizational Conflict: a Sales Perspective

James I.F. Speakman, IÉSEG, School of Management, Lille Catholic University, France.

Lynette J. Ryals, Cranfield University, U.K

Salesperson’s Personality and the Relationship Quality Differences Between

Customers and Friends

Kaveh Peighambari, Lulea University of Technology, Sweden

Setayesh Sattari, Lulea University of Technology, Sweden

Lars Bäckström, Lulea University of Technology, Sweden

Mana Farshid, Lulea University of Technology, Sweden

Salesperson Nonverbal Cue Emulation and Customer Perceptions: Conceptual

Foundations and Proposed Research Program

Ryan Langan, University of South Florida, USA

Greg W. Marshall, Rollins College, USA

Advertising, Promotion & Communications - Advances in Consumer Perception, Attitude and Affect in Advertising and Event Sponsorship

Consumer Perceptions of Advertising Appeals: Hard-Sell and Soft-Sell Revisited

Anshu Saxena Arora, Savannah State University, USA

Shalonda Kirkland Bradford, Savannah State University, USA

xx

96

97

102

105

106

Advertising Strategies for Charities

Namin Kim, Kyonggi University, Korea

Consumer Behavior - Consumer Materialism

Do Consumers Seek for Prestige? Development of the Need for Prestige Scale

Friederike Blum, University of Bayreuth, Germany

Stefan M. Hampel, University of Bayreuth, Germany

Hajo Hippner, University of Bayreuth, Germany

What Keeps Consumers from Buying Counterfeits? The Role of Risk as an

Obstacle to Purchasing Pirated Products

Thomas Niemand, Technical University of Dresden, Germany

Robert Mai, Technical University of Dresden, Germany

“The Good Life”: Individual Well – Being and its Relationship with Materialism

Rekha Padmanabhan Singh, Management Development Institute, India

Brand, Image, & Product Management - Brand Perceptions

The Process of Consumer-Brand Engagement: A Grounded Theory Approach

Guendalina Graffigna, Università Cattolica del Sacro Cuore, Milan, Italy

Rossella C. Gambetti, Università Cattolica del Sacro Cuore, Milan, Italy

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112

113

114

119

123

124

Antecedents and Consequences of the Gap Between Perceived

and Actual Quality of Brands

M. Billur Akdeniz, University of New Hampshire, U.S.A.

Roger J. Calantone, Michigan State University, U.S.A.

The Role of Gay Identity in Gay Consumers’ Evaluations of Gendered Brands

Gillian Oakenfull, Miami University, USA

International Marketing - Internationalization Structure, Order, and Performance

Do Coordination Flexibility and Market Orientation Leverage Entrepreneurial

Strategy to Predict Export Sales Performance?

Nathaniel Boso, School of Business and Economics, Loughborough University, United Kingdom

John W. Cadogan, School of Business and Economics, Loughborough University, United Kingdom

Vicky M. Story, The Business School, The University of Nottingham, United Kingdom

Sequential vs Simultaneous Rollouts: Contingent Effects of Product Innovativeness

and Order of Entry

Nik M. Hazrul, National University of Malaysia, Malaysia

Bryan A. Lukas, The University of Melbourne, Australia

Gregory J. Whitwell, The University of Melbourne, Australia

Export Knowledge Absorption and SMEs’ International Performance

Raluca Mogos Descotes, ESSCA School of Management, France

Björn Walliser, University of Nancy, France

Structural Factors Associated with the Export Performance of Manufacturing Firms

Edward E. Marandu, University of Botswana, Botswana

Services Marketing - Group and Cultural Differences in Services

Guanxi Meets Western Banking Systems: Trust, Bonding, and Commitment in the

Context of Consumer Acculturation

Joe Choon Yean Chai, University of Otago, New Zealand

Jeffrey S. Podoshen, Franklin & Marshall College, United States

Cross-Generational Perceptions of Disciplining and the Implications for the

Sustainability of Disciplining Practices of Service Providers

Edward Kasabov, School of Management, University of Bath

ESRC/EPSRC AIM (Advanced Institute of Management Research), United Kingdom

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126

129

130

135

136

Overall Customer Satisfaction: A Case Study of the Bangladesh Banking Sector

Johra Kayser Fatima, University of New South Wales, Australia

Mohammed A. Razzaque, University of New South Wales, Australia

Service in the Hospitality Industry: A Chinese and American Comparison of

Failures and Recovery Strategies

Scott R. Swanson, University of Wisconsin – Eau Claire, USA

Yinghua Huang, Oklahoma State University, USA

Baoheng Wang, Xiamen University, China

Services Marketing - Emerging Issues in Services

The Influence of Mental Models of Customer Service on Employee Engagement

Carolyn (Casey) Findley Musgrove, University of Alabama, United States

Alex E. Ellinger, University of Alabama, United States

Andrea D. Ellinger, University of Texas at Tyler, United States

The Influence of Service Guarantees on Firm Performance

Hyunju Shin, The University of Alabama

Alexander E. Ellinger, The University of Alabama

When the Service Encounter Becomes a Source of Boredom: A Customer

Demands-Resources Model of Service Employees’ Boreout

Ruth Maria Stock, Technische Universität Darmstadt, Germany

Marketing Education & Pedagogy - Strategies for Enhancing Academic Performance and Achievement

Integrative Business Education Focused on the Environment: A Description of

the Sophomore Scholars Program, its Effects on Academic Performance,

and the Regulatory Focus of its Participants

Jane McKay-Nesbitt, Bryant University, USA

Elizabeth Yobaccio, Bryant University, USA

Angela Wicks, Bryant University, USA

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142

143

144

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146

Exploring the Effect of an Instruction to be Creative on Problem

Solving in the Classroom

Rita Di Mascio, University of New South Wales

John Sweller, University of New South Wales

Slava Kalyuga, University of New South Wales

Social Media and Students’ Achievement: The Role of Culture and Personality

Sana Rouis, Luleå University of Technology, Sweden

Moez Limayem, Sam M. Walton College of Business, University of Arkansas, USA

Esmail Salehi-Sangari, Royal Institute of Technology (KTH) and Luleå University of Technology, Sweden

Latin America - Research & Teaching in Marketing – Branding in Latin America

Stress and Brand Choices During Purchasing Process in Mexico

Francisco Carlos Soto Ramírez, Universidad de Colima, Mexico

María de los Dolores Santarriaga Pineda, Universidad de Colima, Mexico

When Local Brands are Better? The Moderator Role of Self-Construal on Identification

with Global or Local Brands

Diego Costa, Value & Persuasion Research Center, Reims Management School, France

Marlon Dalmoro, Universidade Federal do Rio Grande do Sul, Brazil

Walter Nique, Universidade Federal do Rio Grande do Sul, Brazil

Adilson Borges, Value & Persuasion Research Center, Reims Management School, France

Consumer Spent Bigger Than Needed: Explaining Mobile

Phone Plan-Choice Biases

Carlos André Nascimento Harada, Getulio Vargas Foundation, Brazil

André Torres Urdan, Getulio Vargas Foundation, Brazil

Melby Karina Zuniga Huertas, Centro Universitário da FEI, Brazil

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148

153

154

155

Retailing - Environmental Forces and Employees In Retail

Consumers in a Turbulent Economy: Normative, Egoistic and Economic

Antecedents to Store (DIS)Loyalty and Store-Brand Proneness

Daniel P Hampson, Manchester Business School, The University of Manchester, UK

Peter J McGoldrick, Manchester Business School, The University of Manchester, UK

Responsibly Yours: Marketing Sustainability in Retail

Chiraz Aouina Mejri, IRG, Université Paris Est, France

Dhruv Bhatli, IRG, Université Paris Est, France

Some Preliminary Evidence for the Effect of Employee Satisfaction on Relational

Switching Costs

Achilleas Boukis, Athens University of Economic and Business, Greece

Spiros Gounaris, Athens University of Economic and Business, Greece

International Marketing - Branding in the International Marketplace

You Know you’ve Got to, Express Yourself: A Comparative Study of Self-Expression

Through Brand, Women in Six Asian Nations

Anjali S. Bal, Segal Graduate School of Business, Simon Fraser University, Canada

Leyland Pitt, Segal Graduate School of Business, Simon Fraser University, Canada

Peter Steyn, Lulea University of Technology, Sweden

Asa Wallstrom, Lulea University of Technology, Sweden

Maria Styven, Lulea University of Technology, Sweden

Co-Branding Strategies Applied to High-Tech Products and Luxury Brands:

A Cross-Cultural Perspective

Nora Lado, Universidad Carlos III de Madrid, Spain

Fabrizio Cesaroni, Universidad Carlos III de Madrid, Spain

Alberto Maydeu-Olivares, University of Barcelona, Spain

Han Chiang Ho, Universidad Carlos III de Madrid, Spain

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166

Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product

Judgment and Customer Loyalty

Dr. Ibrahim Abosag, The University of Manchester, UK

Dr. Maya Farah, American University of Beirut, Lebanon

Advertising, Promotion & Communications - Marketing Communications from Priming to Signaling: Emerging Research from Doctoral Students

Priming Effect Across Modalities and Influence of Processing Fluency on AD Designs

Tony Yan, New Mexico State University, USA

Miguel Angel Zúñiga, New Mexico State University, USA

Crisis Management Advertising Effectiveness: The Impact of Psychological Ownership

and Message Abstractness

Phillip Hartley, Louisiana State University, United States

Jie Sun, Louisiana State University, United States

Randle D. Raggio, University of Richmond, United States

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168

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No Clipping, No Printing Required: Antecedents of Consumers’ Intention

to use SMS Coupons

Chinintorn Nakhata, University of South Florida, USA

Signaling Quality Across Different Stages of the Organizational Life Cycle

Stefan Hattula, University of Mannheim, Germany

Maik Hammerschmidt, University of Goettingen, Germany

Hauke Wetzel, University of Mannheim, Germany

Hans H. Bauer, University of Mannheim, Germany

Selling & Sales Management - Managing Salesperson Performance

Building an Adaptive Sales Force Through Sales Control Synergies

C. Fred Miao, Clarkson University, USA

Kenneth R. Evans, University of Oklahoma, USA

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Managers’ Perceptions of the Effectiveness of Cash vs. Non-Cash Awards

for Sales and Customer Service Employees

Dennis A. Kopf, University of Wisconsin – Whitewater, U.S.A.

Jimmy Peltier, University of Wisconsin – Whitewater, U.S.A.

Antecedents of Salesperson’s Performance: Sales Unit’s Absorptive Capacity,

LMX and Salesperson’s Trust and Goal Commitment

Nicholas G. Paparoidamis, IESEG, Catholic University of Lille, France

Ruben Chumpitaz, IESEG, Catholic University of Lille, France

Retailing - The Retail Shopping Experience

Disentangling Individual and Contextual Shopping Motivations

Julien Schmitt, Loughborough University, United-Kingdom

Dina Rasolofoarison, Aston University, United-Kingdom

Understanding the Negative Aspects of Role Shopping

Stephanie T. Gillison, University of Alabama, USA

Kristy E. Reynolds, University of Alabama, USA

Services Marketing - Models of Service Evaluation and Decision Making

Service Convenience Determinants of Consumer Continual Intention

for Group Buying

Lingyen Pan, National Taiwan University, Taiwan R.O.C

Shuling Liao, Yuan Ze University, Taiwan R.O.C

A Re-Examination of the Nature of the Service Satisfaction and Customer

Loyalty Relationship Through the Lens of Attribution Theory

Birgit Leisen Pollack, University of Wisconsin Oshkosh, USA

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175

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Service Quality, Customer Satisfaction, Value and Loyalty: An Empirical Investigation

of the Airline Services Industry

John B. Ford, Old Dominion University, USA

Nicholas Paparoidamis, IESEG School of Management, Lille, France

Ruben Chumpitaz, IESEG School of Management, Lille, France

The Influence of Service Guarantees on Firm Performance

Hyunju Shin, The University of Alabama

Alexander E. Ellinger, The University of Alabama

Latin America - Research & Teaching in Marketing - Understanding Different Industries in Latin America

The Landscape as an Integrative Aspect of Tourism for the State of Colima

and its Risk Factor Implications: Seeking Collaboration Between Parties

Involved with Colima’s Volcano.

Irma Magaña Carrillo, University of Colima, Mexico

Carmen Padín Fabeiro, University of Vigo, Spain

Use of Archetypes in the Colombian Fashion Industry

Lina M. Ceballos, EAFIT University, Colombia

Juliana Villegas, EAFIT University, Colombia

Co-Creation of Value in the Brazilian Private Higher Educational Service

Flávio Régio Brambilla, Lutheran University of Brazil (ULBRA), Brazil

Electricity Demand Management in a Brazilian B-To-B Domain: Characteristics,

Explanation, and Simulation

Suzane Strehlau (FEI) São Paulo, Brazil

Melby Karina Zuniga Huertas (FEI) São Paulo, Brazil

André Torres Urdan (EAESP-FGV) São Paulo, Brazil

Edmilson Alves de Moraes (FEI) São Paulo, Brazil

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Selling & Sales Management - Special Session

Sales Research: Where is the Cutting Edge? Panel

Michael Ahearne, University of Houston, USA

Andrea L. Dixon, Baylor University, USA

Douglas E. Hughes, Michigan State University, USA

William B. Locander, Loyola University, USA

Greg W. Marshall, Rollins College, USA

Presenter

Daniel M. Ladik, Seton Hall University, USA

Consumer Behavior - The Experience of it all

Binding Experiences: The Role of Consumer’s Brand Engagement in Self-Concept

on the Relationship Between Brand Experiences and Emotional Attachment

Julian Clemenz, RWTH Aachen University, Germany

Malte Brettel, RWTH Aachen University, Germany

Diy Consumers and Retailers: An Exploratory Study on Value Creation

in the Do-It-Yourself Industry

Marco Wolf, University of Southern Mississippi, USA

Shaun McQuitty, Athabasca University, Canada

The Effects of Self-Construal and Task Difficulty on Consumer Attributions

of Firm Effort: Implications for Cocreation

Prakash Das, University of Calgary, Canada

Katherine White, University of Calgary, Canada

James Agarwal, University of Calgary, Canada

Order Effects of Sampling Experiential Products: The Role of Product Similarity

Dipayan Biswas, Bentley University, USA

Donald R. Lehmann, Columbia University, USA

Lauren I. Labrecque, Northern Illinois University, USA

Ereni Markos, Quinnipiac University, USA

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International Marketing - Segmentation and Emerging Markets

Emerging Markets: Service Quality Versus Value in Russia

Ania Izabela Rynarzewska, The Florida State University, School of Communication, USA

International Market Segmentation as Practice

Jennifer M. Cordero, University of California, Irvine, United States of America

Latin America - Research & Teaching in Marketing - Teaching Marketing in Latin America

Managerialism in the Classroom: Quitting or Resisting?

Cristiana Trindade Ituassu, Fundação Getúlio Vargas, Brazil

The Student as a Practitioner: An Activity Theory Approach for Student Participation

in Higher Education in Colombia

Mario Eduardo Giraldo Oliveros, Universidad del Norte, Colombia, University of Surrey, United

Kingdom

Marisabella De Castro Abello, Universidad del Norte, Colombia.

Sue Vaux Halliday, University of Surrey, United Kingdom

Using Simulator Markstrat in Marketing Planning Courses in Brazil

Ana Akemi Ikeda, University of São Paulo, Brazil

Marcelo Barbieri Campomar, University of São Paulo, Brazil

Marcos Cortez Campomar, University of São Paulo, Brazil

A New Business School Model: Relevance of Management Education in Colombia

Silvio Borrero, Universidad Icesi, Colombia

Faride Crespo, Universidad Icesi, Colombia

Carolina Cortes, Universidad Icesi, Colombia

Olga Lucia Ramírez, Universidad Icesi, Colombia

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Marketing Education & Pedagogy - Outside the Classroom: Issues that Make You Say Hmmm…

Reference Letters for Students: A Legal Trap for the Uninformed

Marketing Educator

Pia A. Albinsson, Appalachian State University, USA

Nina Compton, New Mexico State University, USA

Determinants of Successful Ph.D. Student Placement in Faculty Positions:

the Mediating Role of Publication Record Xin wang, university of cincinnati, usa

Frank r. Kardes, university of cincinnati, usa

It is Relevant, Isn't it? On the Influence of Prior Experience on a Joint Relevance

Evaluation Between Marketing Scholars and Practitioners

Johannes Hattula, University of St. Gallen, Switzerland

Sven Reinecke, University of St. Gallen, Switzerland

Readability and Usefulness: Do the top 100 MBA Mission Statements

Anjali S. Bal, Segal Graduate School of Business, USA

Leyland F. Pitt, Segal Graduate School of Business, USA

Michael Parent, Segal Graduate School of Business, USA

Pricing & Revenue Management – Pricing Tactics

Price Dispersion in the Airline Industry: A Conceptual Framework

and Empirical Analysis

Edward D. Gailey, Fairmont State University, U.S.A.

Ashutosh Dixit, Cleveland State University, U.S.A.

Thomas W. Whipple, Cleveland State University, U.S.A.

Rajshekhar ‘Raj’ Javalgi, Cleveland State University, U.S.A.

say Anything?

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Do Customers Prefer Many Tariff Options? The Role of Perceived Costs and Benefits

of Variety in Pricing

Christian Homburg, University of Mannheim, Germany

Dirk Totzek, University of Mannheim, Germany

Melanie Krämer, Bertelsmann AG, Gütersloh, Germany

Internet Product Prices in Emerging Economies

Gopalkrishnan R. Iyer, Florida Atlantic University, USA

Lifan Yang, East China University of Political Science and Law, China

Marketing Education & Pedagogy - Innovative Approaches for Teaching the Marketing Curriculum

Learning Personal Selling Through Cognitive Apprenticeship: Creating More

Authentic Instruction Through the UA Sales Lab

Ryan Alverson, University of Alabama, United States

Lenita Davis, University of Alabama, United States

Cecil Robinson, University of Alabama, United States

A Comparison of the Readability of Marketing Reserch Textbooks and Commercial

Marketing Research White Papers

Jane P. Wayland, University of Arkansas at Little Rock, United States

“One Size Fits all in the Global Marketing Classroom…Not Really” Impact of Students’

National Culture and Acculturation Levels

Frank Pons, Laval University, Canada

Annick Lavoie, Université de Montréal, Canada

Mehdi Mourali, University of Calgary, Canada

Choice and Conflict Between Sacred and Secular Music: A Conversation

Piece for Teaching Marketing Ethics

Brent Smith, Saint Joseph’s University, Philadelphia, PA USA

Janée Burkhalter, Saint Joseph’s University, Philadelphia, PA USA

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Marketing Strategy – New Perspectives on the Role of Market Orientation

Does Market Orientation Drive New Product Performance? The Mediating

Role of Project-Level Information Sharing Capabilities

Türkan Dursun, West Texas A&M University, U.S.A.

John B. Ford, Old Dominion University, U.S.A.

Ceyhan Kilic

Market Orientation, Business Strategy and Firm Performance:

The Moderating Effects of Managers’ Personal Values

Yuhui Gao, DCU Business School, Dublin City University, Ireland

Gaining Superior Business Performance from Market Orientation:

The Mediating Role of the Core Business Process Capabilities

Matti Jaakkola, Aalto University, School of Economics, Finland

Johanna Frösén, Aalto University, School of Economics, Finland

Henrikki Tikkanen, Aalto University, School of Economics, Finland

Antti Vassinen, Aalto University, School of Economics, Finland

Petri Parvinen, Aalto University, School of Economics, Finland

Jaakko Aspara, Aalto University, School of Economics, Finland

Brand, Image, & Product Management – Global Brand Issues

The use of Sustainable Country Images in Organisational Branding

Niki Hynes, ESC Clermont Ferrand, France


Eliot Masters, Agricultural Value Chain Consultant, Kenya

Factors Affecting Country Brand Equity: A Business Perspective

Ahmed H. Tolba, The American University in Cairo, Egypt

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231

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Country Image and Brand Image: An International Investigation of Made in Italy

Gaetano Aiello, University of Florence - Department of Business and Management, Italy

Raffaele Donvito, University of Florence - Department of Business and Management, Italy

Michael T. Ewing, Monash University - Department of Marketing, Australia

Liability of Localness and Cross-Cultural Variance in Conspicuous Consumption:

The Case of the Global Automotive Industry

M.Berk Talay, University of Massachusetts-Lowell, U.S.A.

Janell D. Townsend, Oakland University, U.S.A.

Customer Relationship Management - Commitment, Retention and Churn in Customer Relationship Management

Three-Dimensional Customer Commitment Model: Investigating its Impact

on Loyalty Relational Outcomes

Yaser Alabdi, The University of Manchester, United Kingdom


Preventing Customers from Running Away! Exploring Generalized Additive

Models for Customer Churn Prediction

Kristof Coussement, IESEG School of Management, 3 Rue de la Digue, F-59000 Lille, France.

Dries Frederik Benoit, Ghent University, Tweekerkenstraat 2, B-9000 Ghent, Belgium.

Dirk Van den Poel, Ghent University, Tweekerkenstraat 2, B-9000 Ghent, Belgium.

Interactive Marketing - A Focus on Technologies

‘I will if You will’: The Effect of Social Network Ties on the Adoption

of Mobile Applications

David G. Taylor, Sacred Heart University, USA

Troy A. Voelker, University of Houston – Clear Lake, USA

Iryna Pentina, University of Toledo, USA

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Technology Cluster Effect as Moderator in the Technology Acceptance Model:

Jacques Nel, University of the Free State, South Africa

Christo Boshoff, Stellenbosch University, South Africa

Tsietsi Raleting, University of the Free State, South Africa

The Natives are Restless: The Effect of Age And Interativity on Consumer Response

to Digital Information Products

Colleen P. Kirk, Pace University, USA

Pradeep Gopalakrishna, Pace University, USA

Trust and New B2B Technologies: An Empirical Study Identifying the Trust Issues

Michael Obal, Temple University, United States of America

International Marketing - Country and Brand Origin Issues

Country Resources, Country Image and Tourism: A Panel Data Analysis

Qin Sun, Trident University International, USA

Audhesh Paswan, University of North Texas, USA

Seeking Country of Origin Information as an Indicator of Social Status

Hina Khan, University of Northumbria, United Kingdom

Padmali Rodrigo, University of Northumbria, United Kingdom

Marketing, Society & Public Policy - Consumer Health Issues in Marketing

Do you Really Want to Eat More Healthy or do you Just Want to Look Good?

Stefan Hoffmann, Technical University of Dresden, Germany


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to Make Egoistical Purchase Decisions

How Different Motives Influence the Healthy Food Decision

The Case of Text Messaging and Wig Mobile Banking Adoption

Related to the Adoption Rates of New Technology

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The Effects of Natural Cigarette Descriptors on Adolescents’ Brand-Related Beliefs,

Attitudes, and Intentions

Kathleen J. Kelly, Colorado State University, USA

Kenneth Manning, Colorado State University, USA

Collective and Perceived Normative Influences on Intention to Smoke Across

the European Union Member States: A Multilevel Examination

Louise M. Hassan, Lancaster University, UK.

Edward Shiu, Bangor University, UK

Understanding the External Benefits of Consumption of Goods and Services that

Might Contribute to HIV/Aids Control

Jack Cadeaux, School of Marketing, Australian School of Business,

University of New South Wales, Australia

Denni Arli, School of Marketing, Australian School of Business,

University of New South Wales, Australia

Sustainability Issues in Marketing - Reviews, Analyses, and Anti-Consumption

Attitudinal Determinants of Recycling Behavior: At Home and on Vacation

Jason D. Oliver, East Carolina University, USA

Stefanie Benjamin, East Carolina University, USA

The Domain of Sustainable Marketing: A Framework and Research Agenda

Professor Lynette Ryals, Centre for Strategic Marketing and Sales,

Cranfield School of Management, UK

Dr Emma Macdonald, Centre for Strategic Marketing and Sales,


Marketing Managers’ Motivations Toward Moderation of Consumption

Zoe Morgan, University of Manchester, UK

Peter McGoldrick, University of Manchester, UK

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260

264

Farmers’ Markets and Sustainability Issues: A Review, Assessment

and Research Agenda

Syed Tariq Anwar, West Texas A&M University, USA

Fundamental Theoretical Concepts in Entrepreneurial Marketing

Entrepreneurial Marketing and its Antecedent: An Empirical Investigation

of the Role of Entrepreneurial Orientation

Pitsamorn Kilenthong, University of the Thai Chamber of Commerce, Thailand

Gerald E. Hills, Bradley University, USA

Claes Hultman, Swedish Business School at Örebro University, Sweden

Influence of Entrepreneurial Motivations on Strategic Business Decisions

Maria Petrescu, Florida Atlantic University, U.S.A.

Towards the Development of Classificational Schemata in Entrepreneurial Marketing

Michael R. Bowers, Rollins College, USA

Prateek R. Bajaj, Rollins College, USA

Marketing Strategy - Strategies for Growing the Organization

On Breeds, Tricks, and Age: The Case of Small Business Growth and Market

Choice Strategy

Joseph C. Miller, Rochester Institute of Technology, USA

Rajendran Sriramachandramurthy, Rochester Institute of Technology, USA

John N. Angelis, Rochester Institute of Technology, USA

Richard DeMartino, Rochester Institute of Technology, USA

What Alliance Partners are Trustworthy? The Roles of Governance

and Organizational Culture

Oliver Schilke, University of California, Los Angeles/RWTH Aachen University, Germany

Karen S. Cook, Stanford University, USA

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Configuration Theory Assessment of Business Relationships

Ghasem Zaefarian, Manchester Business School, University of Manchester, United Kingdom

Stephan C. Henneberg, Manchester Business School, University of Manchester, United Kingdom

Peter Naudé, Manchester Business School, University of Manchester, United Kingdom

Marketing Education & Pedagogy - AMS Outstanding Marketing Teacher Award Winners' Presentations

It all Comes Down to Icare

Vassilis Dalakas, California State University San Marcos, USA

Getting Over Yourself: Struggles, Triumphs, and Failures in

Marketing Education

Luke Kachersky, Fordham University, USA

Engaging Students in Their Learning: Analyzing the Role of Diverse

Teaching Innovations

Angela Paladino, The University of Melbourne

How I Teach 1200 Students out of a 150 Seat Classroom: Pro's and Con's

Bruce Robertson, San Francisco State University

Advertising, Promotion & Communications - Theory Development and Practice in Advertising: Explaining and Predicting Ad-Evoked Nostalgia, Recall, and Relevance

The Effects of Advertising Evoked Vicarious Nostalgia on Brand Heritage

Altaf Merchant, Ph.D., University of Washington Tacoma, U.S.A.

Gregory Rose, Ph.D., University of Washington Tacoma, U.S.A.

Joel Gjuka, University of Washington Tacoma, U.S.A.

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Can you Hear me Now? Antecedents of Slogan Recall

Chiranjeev S. Kohli, California State University Fullerton, USA

Sunil Thomas, California State University Fullerton, USA

Rajneesh Suri, Drexel University, USA

Advertising Relevance: Categorization and a Case for Scale Development

Gary R. Holmes, Drury University, USA

Nancy Spears, University of North Texas, USA

Your Best Buddy – The Case of Toyota South Africa

Adele Berndt, Monash, South Africa

Interactive Marketing - A Focus on Self

Exploring Self-Brand Connection in The Social Media Context: The Case of Twitter

Iryna Pentina, University of Toledo, USA

Why a few Social Networking Sites Succeed While Many Fail

Arash Abolghasemi Kordestani, Lulea University of Technology, Sweden

Moez Limayem, University of Arkansas, USA

Esmail Salehi-Sangari, Royal Institute of Technology (KTH) & Lulea

University of Technology, Sweden

Henrik Blomgren, Royal Institute of Technology, Sweden

Afshin Afsharipour, Lulea University of Technology, Sweden

Pricing & Revenue Management - Price-Choice Relationship

Convexity Neglect in Consumer Decision Making

Haipeng (Allan) Chen, Texas A&M University, U.S.A.

Alina Sorescu, Texas A&M University, U.S.A.

Sorin Sorescu, Texas A&M University, U.S.A.

Michael Tsiros, University of Miami, U.S.A.

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International Marketing - Country of Origin, Ethnocentrism, and Value Creation

Understanding the Fundamental Mechanisms of Origin-Based Brand Value Creation:

An Empirical Analysis

Frank Huber, Johannes Gutenberg Universität-Mainz, Germany

Frederik Meyer, Johannes Gutenberg Universität-Mainz, Germany

Katrin Stein, Johannes Gutenberg Universität-Mainz, Germany

Ethnocentrism and Consumer Ethnocentrism (CETT): The Role or Perceived

Threat and Social Capital

Daniel Friesen, Wayne State University

Attila Yaprak, Wayne State University

The Effect of Stereotype Incongruent Information on Consumers’ Evaluations: Does

Favorable Foreign Product Mean Favorable Country of Origin?

Khaled Aboulnasr, Florida Gulf Coast University

Marketing Theory - Theoretical Development with respect to Marketing's Strategic Relationships

Considering Theory in Cross-Functional Relationships: Looking Out to Look In

Niall Piercy, University of Bath, United Kingdom

Alex Ellinger, University of Alabama, United States of America

On the Innovation Consequences of Market Orientation

Can Uslay, Argyros School of Business and Economics, Chapman University, USA

Jagdish N. Sheth, Goizueta Business School, Emory University, USA

The Impact of Technology on Marketing - Introducing a New Marketing DNA

Bev Hulbert, University of Southampton, UK

Paul Harrigan, University of Southampton, UK

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Doctoral Colloquium

Identity Construction in Online Communities: Implications for Customer

Engagement Behaviours

Prakash Das, University of Calgary, Canada

Investigating Sources of Creativity in the Fashion Industry: Make, buy or Steal

Shuyu Lin, Manchester Metropolitan University, United Kingdom

Sustainability Issues in Marketing

Marketing of Business Sustainability: A Case Illustration Beyond Corporate Boundaries

Göran Svensson, Oslo School of Management, Norway

Beverly Wagner, University of Strathclyde, UK

Competition-Motivated Sustainability: When Corporate Social Responsibility

Increases Marketing’s Effect on Firm Performance

Jan Kemper, RWTH Aachen University, Germany

Martin Reimann, University of Southern California USA,

Oliver Schilke, University of California, Los Angeles/RWTH Aachen University, USA/Germany

Andreas Engelen, RWTH Aachen University, Germany

Xuyi Wang, Tongji University, China


The Strategic Agenda of Corporate Europe: Sustainability or Not?

Henrik Blomgren, Royal Institute of Technology, Sweden



Fabian Levihn, Royal Institute of Technology, Sweden

Can Sustainability be Achieved by Effective Branding of a Place?

Vishwas Maheshwari, Leeds Metropolitan University, UK

Ian Vandewalle, Liverpool Hope University, UK

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Selling & Sales Management - The Evolving Role of the Salesperson

The Changing Role of Salespeople and Consequences for Required Capabilities:

A Review and Empirical Exploration

Javier Marcos-Cuevas, Centre for Strategic Marketing and Sales,


Lynette Ryals, Centre for Strategic Marketing and Sales, Cranfield School of Management, UK

Outperforming Whom? A Multi-Level Study of How Performance-

Prove Goal Orientation Manifests in Sales Performance in a Context

of Shared Team Identification

Bart Dietz, Rotterdam School of Management, Erasmus University, the Netherlands

Daan van Knippenberg, Rotterdam School of Management, Erasmus University, the Netherlands

Giles Hirst, Monash University, Australia

Beyond Performance: The Reseller Salesperson as Brand Evangelist

Douglas E. Hughes, Michigan State University, USA

Roger Calantone, Michigan State University, USA

Brian Baldus, Michigan State University, USA

Entrepreneurial Marketing - Practice of Marketing in Entrepreneurial Firms

The Franchise Dilemma: Agent Motivations, Contracting, and Opportunism

in Hybrid Governance

Heiner Evanschitzky, Aston University, UK


The Value Relevance of Chief Marketing Officers for the IPO of Startups

Christian Homburg, University of Mannheim, Germany, University of Melbourne, Australia

Alexander Hahn, University of Mannheim, Germany

Torsten Bornemann, University of Mannheim, Germany

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316

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Entrepreneurial Marketing in Small Firms: A Comparative Study of Small Software

Technology Firms in Central Finland, Wales, UK and Silicon Valley, US

Rosalind Jones, Bangor University, Wales.

Mari Souranta, University of Jyvaskyla, Finland.

Marketing Strategy - Dealing with Environmental Uncertainty

Market-Driven Innovation Capability and Financial Performance: Moderating

Effect of Environmental Turbulence

Matti Jaakkola, Aalto University, School of Economics, Finland

Market Environment as a Source of Information: The Effects of Uncertainty on

Intended and Realised Marketing Strategy

Simos Chari, Leeds University Business School, UK

Exploring Outcomes of Different Layers of an Innovation-Oriented Culture in

Uncertain Environments: Insights from a Multisource Data Analysis


Bjoern Six, Technische Universität Darmstadt, Germany

Marketing Strategy - Creativity and Organizational Value Creation

Creativity and Innovation for New Technology Ventures

Fu-Mei Chuang, Loughborough University, United Kingdom

Robert E. Morgan, Cardiff University, United Kingdom

Matthew J. Robson, Leeds University, United Kingdom

The Consumption-System Wireless Telecommunications and the Perceived

Value - Loyalty Intentions Link

Alexander Zauner, WU Vienna, Austria

Arne Floh, WU Vienna, Austria

Monika Koller, WU Vienna, Austria

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The Role of Creative Awards in the Advertising Industry: A Signaling Perspective

Dimitri Kapelianis, University of New Mexico, U.S.A

Andre Liebenberg, University of Mississippi, U.S.A

Consumer Behavior - Satisfaction and Shopping

The Effect of Word of Mouth on Inbound Tourists' Decision for Traveling to Islamic

Destinations (The Case of Isfahan as a Tourist Destination in Iran)

Mohammad Reza Jalilvand, University of Isfahan, Iran

Neda Samiei, University of Isfahan, Iran

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Immigrants’ Approaches to Shopping: The Role of Acculturation in Determining

Hispanics’ Consumer Decision Making Styles (CDMS)

Sigal Segev, Florida International University, U.S.A

Ayalla A. Ruvio, Temple University, U.S.A

Aviv Shoham, University of Haifa, Israel

Customer Dissatisfaction and Retaliatory Behavior: The Moderating Effect

Paul G. Barretta, The University of Texas – Pan American, USA

Mohammad Ali Zolfagharian, The University of Texas – Pan American, USA

Luxe-Bargain Shopping: Relationships Among Perceived Values, Satisfaction,

and Future Intentions

Chae Mi Lim, Philadelphia University, USA

Youn-Kyung Kim, University of Tennessee, USA

International Marketing - International Consumer Sentiment, Animosity, and Boycott

The Boycott of Offshoring Companies. How the fit Between the Consumers’ Home

uences the Boycott Decision

Stefan Hoffmann, Technical University of Dresden, Germany


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of Consumer Participation

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Consumer Boycotts in International Marketing: A Multidisciplinary

Assessment and Review

Syed Tariq Anwar, West Texas A&M University, USA

Consumer Animosity: A Comparative Perspective

Nicolas Papadopoulos, Carleton University, Canada

Leila Hamzaoui-Essoussi, University of Ottawa, Canada

José I. Rojas-Méndez, Carleton University, Canada

International Marketing - Cross-Cultural Market Orientation in International Marketing

Effects of Country Culture on the use of Signals in the Motion Picture Industry:

A Hierarchical Growth Modeling Approach

M. Billur Akdeniz, University of New Hampshire, U.S.A.

M. Berk Talay, University of Massachusetts Lowell, U.S.A.

The Role of Cultural Context in the Implementation of Market Orientation:

Insights from the Cumulative Evidence

Ahmet H. Kirca, Michigan State University, USA

What Triggers Pro-Environmental Behavior Cross-Culturally? An Empirical

Investigation in Five Nations

Katja Soyez, Technische Universität Dresden, Germany

Maria M Smirnova, St. Petersburg State University, Russian Federation

June NP Francis, Simon Fraser University, Canada

Marketing Theory - Theory Development and the Customer

Customers are Seldom Customers: Customer Designations as Labels

and their Implications for Marketing Strategy

Leyland Pitt, Simon Fraser University, Canada

Pierre Berthon, Bentley University, United States of America

Deon Nel, Flinders University, Australia

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Consumer Identities: Carnism Versus Veganism

Karin Braunsberger, University of South Florida St. Petersburg, USA

Richard O. Flamm, University of South Florida St. Petersburg, USA

Narcissism’s Mediation on Propensity to Shop Green

Lucas M. Hopkins, Kennesaw State University, USA

Mike Simmons, Kennesaw State University, USA

Suggestions are Welcome: Provider Responses to Unsolicted Advice Feedback

Paul W. Fombelle, Northeastern University, United States

Sterling A. Bone, Brigham Young University, United States

Katherine N. Lemon, Boston College, United States

Doctoral Colloquium - Quality/Settings Issues

An Examination of the Real Effect of Country-Of-Origin on Percieved Quality:

A Product Category Approach

Hajar Maazia, Old Dominion University, United States of America

The Effect of Age, Gender and Consumer Susceptibility in Purchase Recommendations:

An Analysis of Three Different Recommendation Settings

Roberto Saldivar, University of Texas – Pan American, United States

Arne Baruca, University of Texas – Pan American, United States

The Influence of Regular Sports Participation on Consumer Psychology: Implications

for Marketing Sports Participation to American Society

Steven J. Andrews, University of Oregon, USA

Catherine Armstrong-Soule, University of Oregon, USA

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Industrial Marketing & Supply Chains - Purchasing and Industrial Marketing

The Role of Modularity in Providing Corporation-To-Corporation Solutions:

A Knowledge-Based View

Edward U. Bond, III, Bradley University, USA

Mark B. Houston, Texas Christian University, USA

The Relationship Between Supplier Development and Firm Performance:

Utilizing the Market-Based Asset Framework

Anthony K. Asare, Quinnipiac University, USA

Thomas G. Brashear, University of Massachusetts Amherst, USA

Jing Yang, Pennsylvania State University at Harrisburg, USA

Linking Supply Chain Visibility to Firm Performance: An Empirical Investigation

Serhiy Y. Ponomarov, University of Tennessee

Mary C. Holcomb, University of Tennessee

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353

Corporate Sustainability: A Framework to Guide Academic Research

and Corporate Practice

Mehdi Amini, University of Memphis, USA

Carol C. Bienstock, Radford University, USA

Hyeong-Gyu Choi, University of Memphis, USA

Research Methodology - Models for Consumer Research

Topic Sensitivity: Implications for Web-Based Surveys

Gerald Albaum, University of New Mexico, USA

Catherine A. Roster, University of New Mexico, USA

Scott M. Smith, Brigham Young University, USA

Modeling the Influence of Changes in Consumer Reservation Price Structure on

Inter-Tier Retail Competition

K. Sivakumar, Lehigh University, USA

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Do signs Matter? Consumers’ Cognitive, Affective, and Behavioral Responses

Toward Exterior Retail Store Signage

Stevie Watson, Rutgers University, USA

Industrial Marketing & Supply Chains - Learning in the Supply Chain

Influence of Organizational Learning on Trust in Strategic Supply Chains

Trang Phuc Tran, University of North Texas, USA

A Theory of Captive Relationships in Distribution Channels

Donna F. Davis, Texas Tech University, USA

Beth Davis-Sramek, University of Louisville, USA

Susan L. Golicic, Colorado State University, USA

Teresa McCarthy-Byrne, Bryant University, USA

Performance Outcomes in Learning Oriented Supply Chains: Explicating the

Role of Process Capabilities

Karthik N. S. Iyer, University of Northern Iowa, U.S.A.

Interactive Marketing - A Focus on Choice, Evaluation, Emotions, and Authenticity

Factors Affecting Choice of Informational vs. Transactoinal Websites:

An Examination in an Emerging Market

Lifan Yang, East China University of Political Science and Law, Shanghai, China

Jie Guo, Fudan University, Shanghai, China

Consumer Evaluation of Search Advertising and Search Engine Effectiveness:

The Role of Frustration

Qin Sun, Trident University International, USA

Nancy Spears, University of North Texas, USA

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The Impact of Emotions on the Effectiveness of Viral Marketing Campaigns

Ellen Binggeser, University of Bayreuth, Germany


Larissa V. Hammon, University of Bayreuth, Germany

Hajo Hippner, University of Bayreuth, German

Authenticity in Online Communications: Examining Antecedents

and Consequences

Shabnam H. A. Zanjani, University of Massachusetts Amherst, USA

Lauren I. Labrecque, Northern Illinois University, USA

George R. Milne, University of Massachusetts Amherst, USA

Interactive Marketing - A Focus on Building Brands

Building Brand Commitment in Virtual Brand Communities

Sahar Mousavi, The University of Manchester, United Kingdom

Margaret Bruce, The University of Manchester, United Kingdom

Kathy Keeling, The University of Manchester, United Kingdom

Antecedents of Virtual Community Participation:

An Empirical Investigation

Hazliza Haron, University of New South Wales, Australia

Mohammed A. Razzaque, University of New South Wales, Australia

Promoting Higher Education Institutions Through Facebook

Yioula Melanthiou, University of Nicosia, Cyprus

Sophia Fantis, University of Stirling, Cyprus

Sorting the Wheat from the Chat: Influence in Social Networks

Chris Archer-Brown, University of Bath, United Kingdom

Dr Niall Piercy, University of Bath, United Kingdom

Dr Adam Joinson, University of Bath, United Kingdom

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Services Marketing - Service Innovativeness and Technology

Remote Service Technologies - A Framework and Factors Influencing Adoption

in B2B Relationships

Stefanie Paluch, TU Dortmund University, Germany

Hartmut H. Holzmüller, TU Dortmund University, Germany

The Secret of Service Innovativeness – A Comparative Investigation of Different

Modes of Customer Involvement


Sebastian Dreher, Technische Universität Darmstadt, Germany

Technology-Dominant Service Interfaces: Challenges, CRM, and Key I.T. Capabilities

Vishag Badrinarayanan, Texas State University-San Marcos, USA

Sreedhar Madhavaram, Cleveland State University, USA


Course Management System: Moodle

Christina Chung, Ramapo College of New Jersey, U.S.A.

Laurie A. Babin, University of Louisiana Monroe, U.S.A.

International Marketing - Cross-Cultural Empiricism

A Cross-National Comparison of U.S. and Turkish Consumer Satisfaction

with Dental Care Services

Talha Harcar, Pennsylvania State University—Beaver

Ali Kara, Pennsylvania State University—York

Orsay Kucukemiroglu, Pennsylvania State University—York

Emic and Etic Cross-Cultural Scale Development

John B. Ford, Old Dominion University, USA

Douglas C. West, Birkbeck University of London, UK

Adrian Sargeant, Indiana University-Purdue University, Indianapolis, USA

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Gender, Self, and Brand: A Cross-Cultural Study on Gender Identity and

Consumerbased Brand Equity

Lilly Ye, Frostburg State University

Lou Pelton, University of North Texas

Charles Blankson, University of North Texas

Consumer Behavior - Consumer Self-Concept

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Consumption of Extremity: Cultural Proliferation of Hyper-Authenticity

and the Corollary

Soonkwan Hong, Michigan Technological University, USA

Seeking Distinction Through Snobbery in the Context of Luxury Markets

Minas N. Kastanakis, ESCP Europe, United Kingdom

George Balabanis, Cass Business School, United Kingdom

Narcissistic Pro-Environmental Behavior

Iman Naderi, University of North Texas, USA

Revisiting Store Brand Proneness: Identifying Generic, Store-Specific,

Category-Specific and Brand-Specific Determinants of Store Brand Proneness

Yi Zhang, The University of Manchester, United Kingdom


Doctoral Colloquium - Beliefs, Attitudes and Behavioral Issues

An Exploratory Study of Consumer Attitudes Toward Mobile Coupons in

Relationship Marketing

Jie Sun, Louisiana State University, United States

Sitcoms may Make you Laugh and Change your Behavior

Christine Kowalczyk, University of Memphis, USA

Jennifer Martinez, University of Memphis, USA

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Green Labels, Perceived Benefits, and Purchase Decisions: An Examination

of Sustainability from the Consumer’s Perspective

Phillip Hartley, Louisiana State University, United States

Advertising, Promotion & Communications - Netvertising and New Media: E-merging Issues of E-Communication

Experimental Insights into the Advertising Effectiveness of the Integration of

Videos in E-Mails



Managing the New Media: Tools for Brand Management in Social Media

Adam J. Mills, Simon Fraser University, Canada

Elsamari Botha, University of Cape Town, South Africa


Drawing Meaning from Online User Discussions About Brands: A Study

of Comments in Response to Luxury Advertisements on YouTube

Adam J. Mills, Simon Fraser University, Canada

Mignon Reynecke, Lulea University of Technology, Sweden

Leyland Pitt, Simon Fraser University, Canada


Integrating the Website into Marketing Communications:

An Empirical Examination of Magazine AD Emphasis of Website

Direct Response Opportunities Over Time

Stephen J. Grove, Clemson University, United States of America

Michael J. Dorsch, Clemson University, United States of America

Les Carlson, University of Nebraska, United States of America

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Sustainability Issues in Marketing - Sustainability Messages

Consumers’ Biased Perceptions of the Environmental Impact of Products,

and Their Influence on Advertising Efficiency

Ganaël Bascoul, Extended Values Lab, France

Julien Schmitt, Loughborough University, United-Kingdom

Dina Rasolofoarison, Aston University, United-Kingdom

Sustainability Marketing Strategies in Advertising Campaigns – Boon or Bane?

Marc Kuhn, Baden-Wuerttemberg Cooperative State University, Germany

Yvonne Zajontz, Baden-Wuerttemberg Cooperative State University, Germany

Vanessa Kollmann, Baden-Wuerttemberg Cooperative State University, Germany

Exploring the Impact of Message Framing on Sustainable Consumption Choices

Kerry Chipp, Gordon Institute of Business Science, University of Pretoria, South Africa

Dhatchani Naidoo, Gordon Institute of Business Science, University of Pretoria, South Africa

Consuming Sustainably by Buying Organic Food: The Effect of Certified Third-Party

Labels on Perceived Risk

Simon Brach, University of Koblenz-Landau, Koblenz, Germany

Gianfranco Walsh, University of Koblenz-Landau, Koblenz, Germany

Patrick Hille, University of Koblenz-Landau, Koblenz, Germany

Advertising, Promotion & Communications - Marketing Communications and Consumer Behavior: Issues with Credibility, Chronic Conditions, Counterfiets, and Consumers

Genuine and Counterfeit Luxury Apparel in Egypt who Buys them and why?

Sherifa Emad Helmy, Maastricht School of Management, Egypt

Hamed M. Shamma, American University in Cairo, Egypt

Patients as Consumers: The Right Message at the Right Time Matters for Consumers

Karen M. Hood, University of Arkansas at Little Rock, USA

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Credibility as a Key to Sustainable Advertising Success

Frank Huber, University of Mainz, Germany

Frederik Meyer, University of Mainz, Germany

Stefan Vollmann, University of Mainz, Germany

Services Marketing - Managing Service Failures and Recovery

The Forgetful Customer: Regeneration of Sales After Service Failure

Markus Blut, TU Dortmund, Germany

Christian Brock, Zeppelin University, Germany

Heiner Evanschitzky, Aston Business School, UK

The Impact of Variability of Front-Line Service Employees on the Customer

Perceptions of Service Quality

Emre Ulusoy, The University of Texas – Pan American, USA

Capturing the Agile Service Encounter: A Qualitative Approach

to the Manager/Employee Dyad

Joseph C. Miller, Rochester Institute of Technology

Clay M. Voorhees, Michigan State University

Roger J. Calantone, Michigan State University

Richard M. Spreng, Michigan State University

Consumer Choice Between Hedonic and Utilitarian Recovery Options in Service

Meltem Tugut, Saint Louis University, USA

Mark J. Arnold, Saint Louis University, USA

Brad D. Carlson, Saint Louis University, USA

Brand, Image, & Product Management – Brand Personality

How the Traits of Brand Personality are Related to Consumer Perception of Specific

Quality Dimensions for Durable Consumer Goods

Julian Clemenz, RWTH Aachen University, Germany


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Failures: A Mood Regulation Perspective

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Measuring the Cognitive and Emotional Relationships Between Readers

and Print Media Brands

Rita Valette-Florence, IMUS & IREGE, Annecy, France

Imene Becheur, Wesford Business School, France

Pierre Valette-Florence, IAE & CERAG, Grenoble, France

The Effects of Celebrity Endorsers on Brand Personality, Brand Trust, Brand

Preference and Purchase Intention

Phou Sambath, National Cheng Kung University, Taiwan (R.O.C)

Don Jyh-Fu Jeng, National Cheng Kung University, Taiwan (R.O.C.)

Brand Personality of a City Identity vs. Image

Tim Foster, Luleå University of Technology, Sweden

Setayesh Sattari, Luleå University of Technology, Sweden

Lars Bäckström, Luleå University of Technology, Sweden

Brand, Image, & Product Management - Brand Identity and Evaluation

Green Branding: Do Local and Global Brands Benefit from Organic Labeling

Daniela B. Schäfer, University of Basel, Switzerland

Daniel Heinrich, University of Mannheim, Germany

“Spreading the Good Word”: Toward an Understanding of Brand Evangelism

Samuel K. Doss, Ph.D., Florida Institute of Technology, USA

From hi Tech to hi Touch the Emotional Way to Technology

Luca Petruzzellis, University of Bari, Italy

Entrepreneurial Marketing - Special Session

Entrepreneurial Marketing: Is Entrepreneurship the Way Forward for Marketing?

Sussie Morrish, University of Canterbury, New Zealand

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Panel

Nicole Coviello, Wilfrid Laurier University, Canada

Andrew McAuley, Southern Cross University, Australia

Morgan Miles, Georgia Southern University, USA

Customer Relationship Management - Innovativeness, Liking and Advocacy in Customer Relationship Management

Does it Really Hurt to Overestimate your Innovativeness? An Analysis

of Perception Differences Between Companies and Customers


Nicolas Andy Zacharias, Technische Universität Darmstadt, Germany

The Bridging Role of Brand Liking: From Brand Equity to Customer Relationship

with a Brand That Does Not Exist in the Market

Dr. Ibrahim Abosag, University of Manchester, UK

Oleskii Bekh, University of Manchester, UK

Incorporating Customer Advocacy in the Customer Satisfaction Model

Sanjit Kumar Roy, IBS Hyderabad, India

Rajdeep Chakraborti, IBS Hyderabad, India

Assessing the Nomological Validity of the Net Promoter Index Question (NPI)

Birgit Leisen Pollack, University of Wisconsin Oshkosh, USA

Consumer Behavior - Technology

The Consumer’s Online Group Buying Influential Factor Model: An Empirical

Study in China

Matthew Tingchi Liu, University of Macau, Macao

James L. Brock, Pacific Lutheran University, USA

James Gui Cheng Shi, Macau University of Science and Technology, Macao

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Developing an Attractive Mobile Service: A Comparison of Desired Consumption

Values of Three Different Services

Anne Engström, Luleå University of Technology, Sweden

Maria Ek Styvén, Luleå University of Technology, Sweden

Åsa Wallström, Luleå University of Technology, Sweden

Esmail Salehi-Sangari, Royal Institute of Technology and Luleå University of Technology, Sweden

Consumer Path Dependence in High-Tech Markets: An Analysis

of the Self-Reinforcing Mechanisms Leading to Consumer Lock-In

Alexandra Langer, Freie Universität Berlin, Germany

Globalization of Innovations: Disseminating High Technological

Advancement

Josh Samli, University of North Florida, USA

The Role of Theory in Junior Faculty Research

S. Adam Brasel, Boston College, USA

Koert van Ittersum, Georgia Tech, USA

Niall Percy, University of Bath, UK

Scott Swain, Northeastern University, USA

Sports Marketing - Constructs, Communications, and Stakeholders

Examining a Word-Of-Mouth Model in Participant Sport

Mark P. Pritchard, Central Washington University, USA

Jeffrey L. Stinson, Central Washington University, USA

The use of Sports Related Emotions as a Sustainable

Marketing Strategy

Ania Izabela Rynarzewska, The Florida State University School of Communication,

United States of America

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Advertising, Promotion & Communications - Experimental Insights in Advertising and Product Placement

Package Advertising Claims on New Products: Impact on Firm Value

Nora Lado, Carlos III University, Spain

Ester Martínez-Ros, Carlos III University, Spain

Mercedes Martos, Salamanca University, Spain

Hotel Advertising: Consumer Evaluations Through Price Cues

Bidisha Burman, Appalachian State University, USA

Pia A. Albinsson, Appalachian State University, USA

Social Influence in Product Placements: The Impact of Group Composition

and Coviewing Context on Brand Recall and Attitudes

Kesha K. Coker, Eastern Illinois University, USA

Siva K. Balasubramanian, Illinois Institute of Technology, USA

Mental Simulation and Consumer Evaluations of Really New Products (RNPs):

The Role of Product Type

Stephanie Feiereisen, City University London, United Kingdom (UK)

Steve Hoeffler, Vanderbilt University, United States of America (USA)

Retailing - Technology

Analyzing the Impact of Supermarket Promotions: A Case Study Using Tesco

Melanie Felgate and Andrew Fearne

Kent Business School, University of Kent, United Kingdom

Online Consumer Perceptions of Retailer Familiarity and Price Discrimination

Christina Chung, Ramapo College of New Jersey, U.S.A.

Barry Babin, Louisiana Tech University, U.S.A.

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Clubcard Data in the UK

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Brand, Image, & Product Management - Advertising and Brand Management

Branding in E-Mails Enhances Advertising Effectiveness


Larissa V. Hammon, University of Bayreuth, Germany


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Identification with a Higher Education Institution Through

Communication of the Brand

Edson Roberto Scharf, FURB - Regional University of Blumenau, Blumenau, SC, Brazil

Rion Brattig Correia, FURB - Regional University of Blumenau, Blumenau, SC, Brazil

Requiem for a Brand: Consumer Response to Brand Elimination



Esmail Salehi-Sangari, Lulea University of Technology, Sweden and Royal Institute of Technology,

Sweden

Soheil Torkan, University for Humanistics, The Netherlands

Pricing & Revenue Management - Price-Value Relationship

When More is Less: Base Value Neglect and Consumer Preferences for Changes

in Price and Quantity

Haipeng (Allan) Chen, Texas A&M University, U.S.A.

Howard Marmorstein, University of Miami, U.S.A.

Michael Tsiros, University of Miami, U.S.A.

Akshay R. Rao, University of Minnesota, U.S.A.

‘Shades of Green’: Impact of Product’s Greenness on Consumers’ Willingness to Pay

Rajneesh Suri, Drexel University, United States

Prabakar Kotahandaraman, William Paterson University, United States

Monil Chheda, eLiteral.com, United States

Wenling Wang, Drexel University, United States

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Sports Marketing - Constructs, Communications, and Stakeholders

Attenuating the Negative Effects of a Low-Fit Sponsorship:

The Role of Concurrent Sponsors

Mark D. Groza, University of Massachusetts-Amherst, USA

Joe Cobbs, Northern Kentucky University, USA

How Sporting Events Contribute to Internal Marketing: The Critical Role

of Teambuilding – Evidence from Seven Corporate Runs

Tatjana Maria Koenig, Saarland Business School, HTW Saarbruecken, Germany

Relational Resources as a Builder of B2B Service Brand Equity

Adam Marquardt, University of Richmond, USA

Marketing Strategy - Segmentation and Strategic Choice

What is a Market Segmentation Capability?

Adina Poenaru, ESCP Europe Business School, United Kingdom

Using Psychographics to Segment B2B Technology Markets:

An Exploratory Study

Art Weinstein, Nova Southeastern University, United States

Mission Statements: Distinction Tool or Wasted Effort

Kirk Plangger, Beedie School of Business, Simon Fraser University, Canada

Dianne Bevelander, Rotterdam School of Management, Erasmus University, Netherlands

Leyland Pitt, Beedie School of Business, Simon Fraser University, Canada


Best Kept Secrets: How Optimal Distinctiveness Influences

Identification Behavior

Jeremy S. Wolter, Florida State University, United States of America

Stephanie J. Lawson, Florida State University, United States of America

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Consumer Behavior - Financials

Product-Featuring Stock Advertisements: Effects on Consumer-Investors’

Investment Interest

Jaakko Aspara, Aalto University School of Economics, Finland

Amitav Chakravarti, New York University, USA

Impact of Underwriting on Residential Foreclosures in Chicago Communities

Charles F. Yeager, Argosy University, USA

Want to Successfully Introduce Innovative Products? You Need to Know your

Consumers First!


Christian Erik Schultz, Technische Universität Darmstadt, Germany

Special Publication: Omission from 2010 Proceedings

Competent Blue and Sophisticated Purple: Examining the Relationship

Between Color and Brand Personality

Lauren Isabelle Labrecque, Northern Illinois University, USA

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Documents

The Sustainable Global Marketplace