Embed Size (px)
DESCRIPTION
Cross Cultural Management - Performance in a Globla Marketplace by Prasena's Lukas Ritzel (more info in slide notes)
Citation preview
Globalizationor Effective Performance in
the Global Marketplace
Chapter 9
TheThe YingYing && YangYang of of
GlobalizationGlobalizationBy Lukas Ritzel – www.prasena.com
Theodore Levitt, coined the term 'globalization
A Whole New World
• The Cybernetic Revolution
is characterized by 9 main phenomena that have a huge impact on our lives
Storytelling has become a widespread feature of life today. A well told story can open ones eyes and make people thinking..
Darwin‘s Nightmare
Nile Perch
"the greatest vertebrate mass
extinction in recorded history"
The Strong eat the Weak - Darwinism
Mgongo- Wazi, 'bare-back'
Or..
•Honduras
Remember Remember outsourcing?outsourcing?
Sending jobs to India and China.
Outsourcing = Outsourcing = Outdated?Outdated?
The new pool of cheap labor:
everyday people using their spare cycles to create content,
solve problems, even do corporate R & D
CrowdSourcingCrowdSourcing
The crowd is ready to work.
So who’s hiring? Companies in a wide array of industries create
ways to use the intelligence and creativity of distributed labor.
.comThreadless.com
This hipster company prints T-shirts with designs submitted to its Web site. It expects to earn $20 million in revenue this year.
.comZazzle.comThis site takes user designs and plasters them on mugs, shirts, and posters. If other Zazzlers like your work and order products with your design, you get a cut.
.comLego.comThe beloved toy company encourages its fanatical customers to design everything from robot operating systems to Lego sets.
.commarketocracy.comThis community of 60,000 online stock traders tracks the decisions of its top 100 portfolios to set the investment strategy for its mutual fund. Its index has outperformed the S&P 500 in 11 of the past 17 quarters.
Lets Talk Europe
Europe Is Falling Behind
• Tony Blair
• Complaining about globalization is as pointless as trying to turn back the tide. Asian competition can't be shut out; it can only be beaten. And now, by every relative measure of a modern economy, Europe is lagging.
“The world has arrived at a rare strategic inflection point where
nearly half its population—living in China, India and Russia—have been
integrated into the global market economy, many of them highly educated workers, who can do just about any job in the world. We’re talking about three billion people.” —Craig Barrett/Intel/01.08.2004
Europe Is doomed in the new GLOBAL worldGLOBAL world
Some LightLight in the Dark
What are the most successfulmost successful economies in Europe
Today, 9 out of 10 of the world's top pharmaceutical companies have operations here, as do 16 of the top 20 medical device companies and 7 out of the top 10 software designers.
Ireland
Finland
So?What makes a nation a
GLOBAL player?
Success Stories
Only possible in a globalglobal
Internet world
Failure....so close
?
Google-ization
• Type in Google image search Oil Irak and see the result
• Search for „Human Resources Consulting“
• Search for „Hotel Management School“
you can take an American out you can take an American out of the US, but can you take the of the US, but can you take the US out of an American enough US out of an American enough to make him really experience to make him really experience
globalizationglobalization
Another face of Globalization
Do You know where
33%
of Koreans live?
If you thought it would be
Seoul..
YOU ARE WRONG
YOUNIVERSES
The end !The end !.........and a thank you Make the best of this, OUR world.........and a thank you Make the best of this, OUR worldIt‘s the only one we haveIt‘s the only one we haveWe are just at another beginning and you are right there, in the middle of itWe are just at another beginning and you are right there, in the middle of itSeize the opportunities of a global sustainable worldSeize the opportunities of a global sustainable world– – lukas ritzel 2006lukas ritzel 2006
