Locally Engaging in a Global Marketplace

Locally Engaging in a Global Marketplace

Guy Kedar @GuyKedar | Regional Director, EMEA at MEC

Joel Windels @LinkYeah | Marketing Manager, EMEA at Brandwatch

Oct 2014

© 2014 Brandwatch | www.brandwatch.com

Brandwatch/ Company Overview

1000+Clients in dozens of markets

97% Customer Satisfaction

Twitter Certified Product Supporting

Clients in

27 Languages

World Class Development & Services Team

280 Employees100Product Developers

10+ PhD Staff

Rapidly Growing Client Base

137% YoY

International Presence• Brighton

• Berlin

• San Fran

• New York

3

Who are MEC?

© 2014 Brandwatch|www.brandwatch.com

Intro slide to MEC

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Social Media Monitoring: a History


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Segmentation


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Location


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Regionally engaging


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How consumers in different locations talk about a brand


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Developing a location based media strategy


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Segmented interests


UK ASOS CONSUMERS US ASOS CONSUMERS

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Understanding which brands are associated with teeth sensitivity


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Uncovering drivers and barriers for purchase


1. Get tired of one particular toothpaste

2. Dentists recommend that one should rotate toothpastes

3. One buys a sensitive toothpaste when the problem appears, but as soon as the problem is gone toothpaste gets replaced

4. Consumers believe that medicinal toothpastes must be used for a limited period of time

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Perfect timing


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Summary


Data & Analytics

Locally Engaging in a Global Marketplace