The Successful Experience - Upscale Magazine · 2018. 12. 22. · PREFERRED COLOR GUIDANCE: A contract-quality color proof, such as a Kodak Approval or Iris digital proof, approved

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The Successful Experience

[ 2015 MEDIA KIT ]

upscalemagazine.com

[ MISSION ]To provide information that captivates, educates and motivates our readers. To grow with each issue and attain new levels of excellence. To produce a publication that exemplifies a high standard of qualitative living. And, as we grow, to establish long–lasting partnerships with our advertisers and readers.

[ EDITORIAL VISION ]

upscale is the ultimate lifestyle magazine addressing the needs of stylish, informed and progressive African–Americans. On our pages, you will find the latest news in entertainment, beauty, fashion, health, fitness and travel. It is more than a magazine, it is a lifestyle. It is a place to be empowered and inspired to live loudly, learn smartly and embrace life with passion.

We will continually replenish our pages with informative, objective and provocative coverage of exciting, entertaining and relevant issues to support every aspect of our readers’ ever–changing lifestyle.

Our commitment is to remain a vital resource for savvy, trendy and successful African–Americans and to keep them entertained, enlightened and encouraged.

Welcome to the next level.Welcome to upscale

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[ DEMOGRAPHIC PROFILE ]

[ THE READER ]

upscale readers want the very best in every aspect of their lives. From what they wear and drive to what they eat and read, their tastes are discriminating and diverse. They are independent and take pride in being well informed. They are savvy and work smartly, leaving plenty of time for fun and extracurricular activities like entertainment and travel. They are dedicated and committed to their loved ones, showing their affection in the ways they inspire, protect and care for them. Every step they take is with purpose and brings them closer to making their dreams a reality.

As they delve into each issue of informative, thought–provoking and entertaining content, they are provided with all they need to get the best of everything. upscale is their guide to the good life—something they are determined to have and enjoy.

GENDERFemaleMale

AGE12–1718–2425–3435–4950–plus

MEDIAN AGE

READERS WITH CHILDREN4 & under4–18 yrs.

HOUSEHOLD INCOME$25K & under$25K–50K$50K & over

AVERAGE HHI

RESIDENCEHouseApartmentCondo/Townhouse

EDUCATIONHigh SchoolCollege GraduateJr.College/Trade TechnicalGraduate School

COMPUTER USE HomeOfficeSchoolHome & SchoolHome & OfficeNo Response

OCCUPATION Business OwnerProfessionalBlue Collar

70%30%

0.4%17%42%32%

8.6%

31

21%39%

12%39%49%

$68,500

59%37%

4%

Age

9%49%26%19%

18%38%12%19%48%

2%

34%48%18%

[ NATIONAL CIRCULATION ]

MaineNew HampshireVermontMassachusettsRhode IslandConnecticutNew England Total

New YorkNew JerseyPennsylvaniaMid-Atlantic Total

OhioIndianaIllinoisMichiganWisconsinEast North Central Total

MinnesotaMissouriNorth DakotaSouth DakotaNebraskaKansasWest North Central Total

DelawareMarylandD.C.VirginiaWest VirginiaNorth CarolinaSouth CarolinaGeorgiaFloridaSouth Atlantic Total

KentuckyTennesseeAlabamaMississippiEast South Central Total

ArkansasLouisianaOklahomaTexasWest South Central Total

ColoradoMontanaIdahoWyomingArizonaNew MexicoUtahNevadaMountain

215257236

1,441170

2,0844,403

25,5644,399

11,552 41,515

6,0413,378

11,2027,1261,191

28,938

8696,758

3760

3341,005

9,063

8317,7462,2235,120

2195,0893,079

26,1275,231

55,665

1,4022,4962,3581,243

7,499

930773954

14,26116,918

6862128

207816165

5441693

State Total

DISTRIBUTION

39.10%26.20%

7.90%11.60%

8.80%6.40%

5.1903,536175,000177,164

SubscriptionsGrocersDrugstoresBookstoresAirportsPromotions

Readers Per CopyTotal ReadersRate BaseCirculation

AlaskaWashingtonOregonCaliforniaHawaiiPacific Total

Total All Regions

1171,025

1729,947

20911,470

177,164

upscalemagazine.com

[ 2015 EDITORIAL CALENDAR ]

JANUARY • FEBRUARY 2015 ( FEBRUARY 2015 ISSUE) Love & Wellness IssueSpas | Fitness | Sex & Romance | Black HistorySpecial: Year Preview

MARCH • APRIL 2015 (APRIL 2015 ISSUE)Stars & Style IssueFashion | Entertainers | Going Green | Beauty TrendsSpecial: Philanthropy

MAY • JUNE 2015 (JUNE 2015 ISSUE)Travel IssueSummer Fun | Black Music Month | Phenomenal Parents | Hotels and ResortsSpecial: Beverages

JULY • AUGUST 2015 (AUGUST 2015 ISSUE)Luxe Life IssueBuilding Wealth | Power Players | Splurges | Editor's PicksSpecial: Money Makeovers

SEPTEMBER • OCTOBER 2015 (OCTOBER 2015 ISSUE)Trends IssueHottest Gadgets | Cars | Fall Fashions | Getaways | Fall TVSpecial: Education/HBCU's

NOVEMBER • DECEMBER 2015 (DECEMBER 2015 ISSUE)Celebration IssueFamily | Gift Guide | Holiday Planning | Women of the YearSpecial: Cuisine

ClosingMaterial On Sale

10/29/1411/05/1412/16/14


02/05/1502/12/1503/18/15


03/26/1504/09/1505/19/15


05/21/1506/05/1507/14/15


07/16/1507/30/1509/15/15


09/17/1510/01/1511/17/15

Editorial calendar subject to change

[ ADVERTISING RATES ]

upscalemagazine.com

$11,688$7,813$5,843$3,873$1,904

6X

$9,691$6,476$4,847$3,270$1,581

$7,699$5,144$3,450$2,667$1,257

$12,457$8,209$6,227$4,126$2,029

3X

$10,227$6,906$5,167$3,488$1,685

$8,205$5,483$4,101$2,843$1,330

Page

2/3 Page

1/2 Page

1/3 Page

1/6 Page

FOUR COLOR

Page

2/3 Page

1/2 Page

1/3 Page

1/6 Page

TWO COLOR

Page

2/3 Page

1/2 Page

1/3 Page

1/6 Page

BLACK & WHITE

Second Cover

Third Cover

Fourth Cover

COVER POSITIONS

$12,842$8,587$6,421$4,578$2,156

1X

$10,651$6,421$5,325$3,595$1,719

$8,460$5,652$4,229$2,930$1,339

$15,504$13,725$18,604

• 10% Bleed Charge• 2% discount for full cash payment on or before due date• All rates are commissioned at 15% for recognized agency• A finance charge of 1.5% per month will be charged on all

sums not paid within 30 days• Advertisers will receive a 10% discount if payment of the total

contract amount is made contemporaneously with the executions of

this contract

Effective August 2014

Rate Card #25

*Digital Issue Rates Available Upon Request

[ MAGAZINE INTEGRATED MARKETING OPPORTUNITIES]

upscalemagazine.com

In 2015, we are offering those who purchase three or more ads in upscale Magazine, the opportunity to tie into an array of high impact Bronner Bros. platforms at a discounted cost:

• THE BRONNER BROS. INTERNATIONAL HAIR SHOW (2 SHOWS) – Atlanta (Feb/August) – Each show reaching between 50,000 and 100,000 attendees

• THE BRONNER BROS. BEAUTY SHOP/BARBER SHOP NETWORK – 6,500 affiliated hair salons – 3,500 affiliated barber shops

• THE BRONNER BROS. BARBERING INSTITUTE – Connecting with Barbers who connect with men – Includes barbering and business classes, an exclusive

Barber Lounge, Barber Roundtables, Competitions, Barber Battles and more

Please contact your upscale Magazine Representative for additional information and pricing on the above Integrated Opportunities.

[ MATERIAL SPECIFICATIONS ]

upscale magazine and Lancaster Premedia’s Content Management Services are working together to allow advertisers to submit ad materials in many different digital formats including native applications, PDFs and postscript. For a complete listing of digital advertising material specifications, please visit www.rrd-lpc.com/upscale. Or you can contact Content Management Services at 717-481-2894 (Monday–Friday, 8 a.m. – 4:30 p.m. EST) with any questions regarding the preparation or submission of digital material.

SUBMISSION GUIDELINES:Files can be submitted on CD-ROM and must include a printout with the publication name, issue date and list of the contents of the supplied disks. FTP services are also available; call for information. Additional fees apply for FTP services. All documents must be built to the bleed dimensions as required by the publisher for the ad space reserved. 1/8” bleed must be included on all four sides of the document. Documents must be built with no live type within 1/8” of trim size. Do not include trim marks, bleed marks, register marks or any other matter on ad files. All unused pasteboard items must be removed. Configure files as single–page documents. Break spreads into left–and right–hand single pages. Do not use MultipleMaster or True Type fonts. All file formats must be in CMYK color space unless the advertiser is running a paid spot color(s) and has made prior arrangements with the magazine. ICC Profiles should not be embedded for color matching. Files should conform to SWOP guidelines. Total area density should not exceed 300%. To ensure proper receipt and processing, we strongly recommend visiting www.rrd-lpc.com/upscale and downloading the “digital file submission checklist,” filling it out and sending it along with your materials. LABELING:All materials submitted for upscale should include the advertiser’s company name, the name of the company's product, the issue in which the ad should appear, as well as a production contact name, address, e-mail address, and telephone number.

PREFERRED COLOR GUIDANCE:A contract-quality color proof, such as a Kodak Approval or Iris digital proof, approved by the publisher and printer for on-press guidance of each page, is recommended. Color proofs must conform to SWOP standards and should be produced on publication-grade paper stock. All supplied color proofs must include a color bar that enables solid density and mid-tone dot gain readings. A color swatch file is available for download at www.rrd-lpc.com/upscale. Neither Lancaster Premedia nor upscale magazine will accept responsibility for color reproduction if proofs are supplied that do not meet SWOP standards (i.e. color copies and traditional laser print proofs). More information on SWOP standards can be found at www.swop.org.

DELIVERY:Files and color guidance for all ads should be sent to: RR Donnelley, Content Management Services, RE: upscale, 216 Greenfield Rd., Lancaster, Pa., 17601. Telephone: 717-481-2894 • Fax: 717-481-2854.

Digital Print Specifications

1/6 Page Vertical1/6 Page Horizontal

Marketplace Sizes

2.25" x 4.65"4.65" x 2.25"

Full Page1/2 Page Horizontal1/2 Page Vertical1/3 Page Vertical

StandardSponsorshipPremium

Page Size

7.5" x 10.0"6.5" x 4.6 25"3.375" x 10.0"2.125" x 10.0"

300 x 250 pixels728 x 90 pixels1171 x 362

8.25" x 10.75"8.25" x 5.375"4.125"x 10.75"2.875" x 10.75"

2–Page Spread1/2 Page Horizontal

Spreads15.5" x 10.0"15.5" x 4.6 25"

16.625" x 10.75"15.5" x 4.6 25"

in. wide x in. deep(live area)

in. wide x in. deep(live area)

in. wide x in. deep(bleed area)

Mechanical Specifications

Website Specifications

Resolution: 150 dpi (RGB)

Printing: Web offset (SWOP)Binding: PerfectPublication Trim size: 8.0” x 10.5”(Allow 0.5” safety within final trim for live matter)Bleed Size: 8.25” x 10.75”

1/12 Page Square 2.25" x 2.25"

upscalemagazine.com

[ DIGITAL ISSUE OPTONS ]

• BANNER ADVERTISING SUPPORT – Margin Advertisements

• CUSTOM ADVERTISING / SPONSORSHIP OPTIONS – Slide Show – Gate Fold – Slide Out Page – Barn Doors – Blow-Ins – Call Back Cards • ADVERTISER INDEX – a unique advertiser index that provides quick and easy access to all the ads in a publication.

• MULTIMEDIA SUPPORT – Custom Video, Audio or Flash