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Upscale Paws is a lifestyle magazine for owners of posh pets and animals. The Alabama-based magazine is a testament to the bond shared between people and the pets they love. Please subscribe to the electronic magazine by emailing [email protected] or support us as an advertiser.
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Fall 201 3 | Upscalepaws@gmail .com 1
hpscale PawsA MAGAZINE FOR OWNERS OF POSH PETS & ANIMALS
RALPH LaurenFABULOUS FALL FASHIONS
DO something
HOLIDAY giftsfor your pets
READY forgame day
FREE
2 Fall 201 3 | Upscalepaws@gmail .com
hpscale PawsA lifestyle magazine forAlabamaians who lavish their pets with love.
ADVERTISE WITH US:
• Half page, inside - 4.25x5.5 in. - $250
• Full page, inside - 8 1 /2x11 in. - $500
• Inside cover - 9x11 .5 in. , bleed - $700
• Back cover - 9x11 .5 in. , bleed - $800
1 5% total discount on 2 or more cover ads
Published quarterly (winter, spring,
summer, fal l). Ads are due as a
300 dpi pdf by:
• Jan. 1 for the spring issue that publishes in March,
• Apri l 1 for the summer issue that publishes in June, ,
• July 1 for the fal l issue that publishes in August, and
• Sept. 1 for the winter issue that publishes in November.
Contact upscalepaws@gmail .com or 334.284.851 7 to
reserve ad space. All ads are invoiced after the publication
date and must be paid within 2 weeks of invoicing.
Fall 201 3 | Upscalepaws@gmail .com 3
The Inspiration for Upscale Paws
He was a pudgy ball of brown and white fur, and my just-about-2-year-old instantly fel l in love with the curious puppywho waddled behind her at my dad's this-and-that shop in smalltown Mississippi. My dad's security dog had a litter of puppies,but none of them took a liking to my baby girl l ike this one did.Both could barely walk. The puppy — part this, part that —woofed, too young to bark. My daughter giggled hysterical ly, toohappy to talk. "What ya gonna name him?" my dad managed tosay in between his hoarse laughs. "A Bones," my daughterimmediately answered. (We later shortened his name to Bone.)
"Can I have him, please, Mama, please?" Her wide eyesteared up. There wasn't much chance in the world that either ofus could bear to part with that cute canine.
My daughter, Angel, is 1 5. Bone, a centenarian in dogyears, had a battle with cancer this year, could barely walk andwas often in pain. We had to end his suffering. We let go of hisbody, but our cherished memories of him endure. In the pictureabove is another puppy my daughter brought home from PawPaw's house. Bella has her own special place in our hearts.
Upscale Paws is a l ifestyle magazine launched in memoryof Bone and as a testament to the bond shared between peopleand the pets they love. Please subscribe to the electronicmagazine by email ing upscalepaws@gmail .com or support usas an advertiser. Enjoy.
THE DOG WALK
Ralph Lauren Fall
Accessories Collection
GAME DAY READY
Food & apparel just in
time for Nov. 30 Iron Bowl
WELL GROOMEDPamper those precious
paws with these tips
VETpoint
Is your pet depressed?
Answer these questions
SHOP-A-LOOZA
Great holiday gifts
FASHIONISTA
Cute outfits, shopping trip
DO SOMETHING
Events and places to go
UN-LEASH YOUR STYLE
Leashes that make a
fashion statement
hpscale PawsFALL 201 3 | Issue 1
4
6
7
8
9
1 0
1 2
1 4
VÉÇàxÇàá
PUBLISHER & EDITORDenise L. Berkhalter
COVER & PHOTOS: Cover dog photo
and images on inside pages courtesy of
http: //www.publicdomainpictures.net
unless otherwise noted. All images,
products, opinions and content belong to
their owners with al l rights reserved and
are used here only for editorial purposes.
Contact Upscale Paws at upscalepaws@
gmail .com or (334) 284-851 7.
4 Fall 201 3 | Upscalepaws@gmail .com
ashion designer Ralph Lauren has truly
outdone himself with his Fall 2013 collection
of handbags, shoes, scarves, darling dog
apparel and other accessories that will benefit
the American Society for the Prevention of
Cruelty to Animals.
Now through Nov. 15, 1 0 percent of the
purchase price of select accessories will be
donated to the nonprofit to support and raise
awareness about shelter dog adoptions.
Creativity wasn't limited to the collection. I
.. . . October, Adopt a Shelter Dog Month,
Ralph Lauren collaborated with the ASPCA to
create The Dog Walk, a short 3-D film
featuring beautiful human models and
adorable ASPCA rescue dogs taking a virtual
dog walk through New York City and Paris.
Very high fashion.
The shelter dogs now play a starring role in
their families. Each has been adopted.
Purchase merchandise or watch the film at
RalphLauren.com/TheDogWalk.
Y
Photos courtesy of
Ralph Lauren
Corporation
Fall 201 3 | Upscalepaws@gmail .com 5
THE LEATHER
DOG CARRIER
7D?LHCCrafted from vibrant
vachetta leather and
designed with gold
hardware, this dog carrier
ensures that your furry
friend wil l travel in style.
THE DOG
RAINCOAT
7LHProtect your pet from the
elements with a classic
yel low slicker featuring
cheeky trench-inspired
detai ls.
Embossed RL Cross-Body Bag
(Sold out), Nayana Calfskin
Bootie $795 , and
Stirrup Dog Collar $295
6 Fall 201 3 | Upscalepaws@gmail .com
Game Day ReadyBy Denise L. Berkhalter
K eith Evans and his family
own Alabama's only Petland. I t
draws a steady stream of those
hoping to fal l in love with a pet.
The location near the open air
EastChase mall in Montgomery
sees heavy traffic during
football season when the
Auburn and Alabama fans
make certain their
pets are sporting the
right apparel to show
love for their owners'
favorite team. One of
Evans' fondest mem-
ories is when
University of
Alabama Crimson
Tide quarterback
"AJ" McCarron Jr.
stopped by to
purchase his
puppy a No. 1 0
jersey.
6 Fall 201 3 | Upscalepaws@gmail .com
Fall 201 3 | Upscalepaws@gmail .com 7
"Our Alabama and Auburn jerseys are very popular, as
you can imagine," Evans said. Collars and leashes are hot
sel lers, too, he said. Jerseys cost in the
neighborhood of $21 to $25 each
and collars and leashes begin at around
$6. There are even cheerleader uniforms
and sweatshirt hoodies on the
heavily stocked team spirit racks.
Evans, the Petland's general
manager and vice president, said the store
receives shipments of Alabama and Auburn gear
once or twice per month. Shoppers may want to
hurry in since sales of the merchandise tend to
peak when it's time for the big game. The Alabama
Crimson Tide and Auburn Tigers match up Nov. 30 at
Jordan-Hare Stadium in Auburn. Kick-off time is yet to be
set.
No matter if you're a college football enthusiast who
loves to chant Roll Tide or War Eagle, don't forget to
schedule a l ittle gridiron fun for the four-legged fans. In
addition to team attire, give your pet a special game day
treat to eat. There are cookies at Petland or check out the
Homemade Meatballs for Cats recipe at catlovingcare.com
or the K-9 Ingredient Meatballs at rachaelray.com. Make
sure the vet approves of the ingredients for your pet.
Game Day Ready
Fall 201 3 | Upscalepaws@gmail .com 7
8 Fall 201 3 | Upscalepaws@gmail .com
Your dog’s feet sure are made for walking, but didyou know they are also made for protecting? Padsprovide extra cushioning to help protect bones andjoints from shock, provide insulation against extremeweather, aid walking on rough ground and helpprotect tissue deep within the paw. With all that workto do, it’s no wonder your pooch’s paws often take abit of a beating. Keep a spring in your pet’s step withour top 10 paw care tips:
Pamper with Pedicures: Your dog's nails shouldjust about touch the ground when she walks. If hernails are clicking or getting snagged on the floor, it'stime for a pedicure. Ask your veterinarian or agroomer for advice about what types of nailtrimmers are best for your dog and how to use themproperly.
Snip and Trim: Trim paw hair regularly to avoidpainful matting. Simply comb hair out, especiallyfrom between the toes, and trim even with the pads.
Clean in Between: Foreign objects can becomelodged in your dog’s pads. Check regularly betweentoes for foxtails, pebbles, small bits of broken glassand other debris. These pesky items can usually beremoved with a pair of tweezers.
Moisturize, Moisturize, Moisturize: A dog’spads can become cracked and dry. Ask yourveterinarian for a good pad moisturizer and use asdirected. Avoid human hand moisturizer, as this cansoften the pads and lead to injury.
Deep Paw Massage: Similar to giving a humanhand massage, a paw massage will relax your dog andpromote better circulation. Start by rubbing betweenthe pads on the bottom of the paw, and then rubbetween each toe. Your dog will be forever gratefulfor the extra TLC!
Slow and Steady: If you’re about to begin a newexercise program with your dog, start off slow. Pawsmay become sensitive, chaffed or cracked,particularly when starting your dog out on hikes andruns.
Apply First Aid: It's not unusual for dogs tosuffer cuts or other wounds from accidentallystepping on glass, debris or other objects. Woundsthat are smaller than a half inch in diameter can becleaned with an antibacterial wash and wrapped witha light bandage. For deeper paw cuts, see the vet fortreatment.
Summertime Sores: Imagine stepping barefootonto hot pavement. Ouch! It is important toremember your dog’s paws feel heat extremes, too.To prevent burns and blisters, avoid walking yourdog on hot pavement or sand. Signs include blisters,loose flaps of skin and red, ulcerated patches. Forminor burns, apply antibacterial wash and cover thepaw with a loose bandage. For serious burns, visityour vet immediately.
Wintertime Blues: Winter is hard on everyone’sskin, even your dog’s! Bitter cold can cause chappingand cracking. Rock salt and chemical ice melters cancause sores, infection and blistering. Toxic chemicalscan also be ingested by your dog when he licks hispaws. After outdoor walks, wash your dog’s paws inwarm water to rinse away salt and chemicals. Youmay wish to apply Vaseline, a great salt barrier, to thefoot pads before each walk—or make sure your dogwears doggie booties.
Practice Prevention: To reduce the risk of injury,keep your home and yard clear of pointy bits andpieces. Be conscious to avoid hazards such as brokenglass and other debris when walking your dog. Andkeep this simple tip in mind—if you wouldn’t like towalk on it barefoot, neither will your dog!.
Reprinted with permission. Copyright © 201 3. The
American Society for the Prevention of Cruelty to
Animals (ASPCA). All Rights Reserved.
WELLgroomed
Pamper those precious paws
Fall 201 3 | Upscalepaws@gmail .com 9
VET point
Humans aren't the only ones who feel blue.
Your pets do, too. The only problem is, they can't
come right out and tell you they are not quite
themselves because of depression.
Be observant. It's important to look for signs
of depression. Is your pet:
• Behaving awkwardly, has stoppedself-grooming or expressing a change inpersonality?
• Not using the litter box?
• Sleeping a lot more than normal?
• Lethargic or far less active than usual?
• Whining, making excessive noiseor unusually quiet?
• Isolating himself or avoiding contactwith people and/or other pets?
• Extra clingy or anxious when separatedfrom you or someone/something else?
• Not interested in eating or losing weight?
If you've answered yes to three or more of
these questions, read more about cat depression at
www.catchannel.com/cat-depression.aspx and dog
depression at dogtime.com/depression.html. Both
websites offer suggestions for perking up your
pets. Seek official advice from the veteranarian.
Is my petdepressed?
WHAT'S YOUR POINT?
Veterinarians interested in writing for VETpoint
should send up to 500 words, along with a
headshot, to upscalepaws@gmail .com.
1 0 Fall 201 3 | Upscalepaws@gmail .com
THE SNOOZER ROLL AROUND
4-IN-1 PET CARRIER
7KLALHAMAZON.COM - Excellent, easy-to-pack carrier
for airport travel. Stores flat.
THE KITTY CITY TOWER
7ELALLTARGET.COM - Your fel ine friends wil l enjoy hours
of fun at this scratching post with platforms.
HOLIDAY PLUSH PRESENT BEAR
AND MOOSE DOG TOY
7HAEGPETCO - Stuff a stocking with this
super soft and adorable holiday
themed dog toy that has a loud
squeaker your dog wil l love.
SHOP-A-LOOZAHOTHOLIDAYGIFTS
TOYSHOPPE®
DISNEY© TIGGER
ROPE ARM/LEGS
7LALLPETSMART - This
cozy, plush toy is
nice for napping or
high-energy play
time. Has a
squeaker inside.
1 0 Fall 201 3 | Upscalepaws@gmail .com
Fall 201 3 | Upscalepaws@gmail .com 11
WAG-A-TUDE HOLIDAY RHINESTONE
BOW DOG DRESS
7DDAEGPETCO - Pretty pooches everywhere
wil l want this faux fur trimmed, rhinestone
adorned dress.
CHRISTMAS PLAID TOO
BEADED DOG DRESS
7GLALHTHEPET-BOUTIQUE.COM - She'l l l ight up the
room in this sleeveless, cotton and satin
Christmas dress.
FASHIONISTAHOTHOLIDAYFASHIONS
Take your pets to shop
for festive attire. Join
the Tranquil ity Trail
Animal Sanctuary for its
4th Annual Holiday Pet
Festival, sponsored by
PetSmart, Saturday,
Dec. 7. The event is
from 1 0 a.m. unti l 5 p.m.
indoors at WestWorld of
Scottsdale, Ariz. To
learn more, cal l
(480) 406-7301 .
Fall 201 3 | Upscalepaws@gmail .com 11
1 2 Fall 201 3 | Upscalepaws@gmail .com
BEGINNER BIRD WALK
Nov. 11, 9-11:30 a.m.
Presented by Birmingham
Audubon Society. Learn how
to locate and identify birds.
Open to ages 5 and up.
Birmingham BotanicalGardens
2612 Lane Park Road
Birmingham
(205) 714-8228
Free, register by Nov. 8
GALAXY OF LIGHTS
DOG WALKING
Nov. 18 & 25, 5:30-7:30 p.m.
Huntsville BotanicalGarden
hsvbg.org
$6 for adults, $3 children, $1
dogs; member discount) ;
donate dog/cat food for $1 off
PHOTOS WITH SANTA
Friday, Dec. 13, 5-8 p.m.
Shoppes at EastChase
Montgomery
Theshoppesateastchase.com
DOG HIKE
Nov. 30, 10-11:30 a.m.
1 .5 miles. Leashed dogs only.
RuffnerMountain Nature
Center, 1214 81st Street South
Birmingham
(205) 833-8264
$5 per family
CAPITAL CITY
CHRISTMAS
PARADE
Dec. 6, 6-8 p.m.
5:1 5 p.m., Governor's Tree
Lighting, Capitol Steps
7:30 p.m., Mayor's Tree
Lighting at ListerHillPlaza
Funinmontgomery.com
Free
CARRIAGE RIDES
Dec. 7, 14 & 21, 4-7 p.m.
Theshoppesateastchase.com
$10 for adults, $5 for kids
Shoppes at EastChase
Montgomery
BASIC HOUSEHOLD
OBEDIENCE-DOGS
Mondays until Dec. 10,
7-8 p.m.
Instructor, Janice Plessner
Dogs 5 months and older
DosterCommunity Center
Prattville
(334) 361 -3640
$40 for repeaters (same dog),
$80 per dog
YULETIDE IN
DOGTOWN
Dec 20, 7 p.m.
Dec. 21, 10 a.m., 1 p.m.
& 7 p.m.
The dogs are back in town
for this "ArtPlay Presents"
interactive musical.
Alys Robinson Stephens
Performing Arts Center
1200 10th Ave. South
Birmingham
(205) 975-2787
$10 for adults, $8 for kids
AUBURN UNIVERSITY
VET SCHOOL
CONFERENCE
April 1 0-13 , 2014
Auburn University College
of Veterinary Medicine
Editor's Note: Paw
print signifies pet-friendly
event. Verify leash and
other requirements for pets
prior to attending.
do something
Bored?
Fall 201 3 | Upscalepaws@gmail .com 1 3
VtÅÑzÜÉâÇw
WOODS RV PARK &
CAMPGROUND
4350 Sassafras Circle
Montgomery 36105
(334) 356-1887
www.woodsrvpark.com
Leash required
XtàxÜ|xá
JASON'S DELI
1520 Eastern Blvd #12
Montgomery 361 17
(334) 409-9890
www.jasonsdeli.com
Pets allowed on patio
SONIC DRIVE-IN
Montgomery
Pets can dine in vehicle
ctÜ~á9gÜt|Äá
AUDUBON PARK
Cloverdale neighborhood
Montgomery
1 -acre open, grassy area
(334) 625-2300
BLOUNT
CULTURAL PARK
6000 Vaughn Rd
Montgomery 361 16
(334) 271 -5300
Leash required
COOTERS POND
DOG PARK
Cloverdale Neighborhood
1844 Cooters Pond Rd.
Prattville
(334) 595-0100
http://www.prattvilleal.gov/dep
artments/parks-a-facilities.html
Open, fenced grassy area
GREEN SPRINGS
DOG PARK
Green Springs Ave. S &
Hwy. 149 near 65 at George
Ward Park, Birmingham
Fenced, off leash dog park
HANNAH DAYE
RIDLING BARK PARK
6055 Vaughn Road
Montgomery 361 16
(334) 625-2300
http://www.funinmontgomery
.com/parks-items/bark-park
Off leash, separate areas for large
and small dogs
HOOVER DOG PARK
3517 Loch Haven Drive
Birmingham 35216
Bark, dirt and grass off leash
park with agility obstacles
JEMISON TRAIL &
LAKESHORE
PARKWAY
820 Mountain Brook
Parkway
Birmingham
On either side of Brookwood
Village shopping center
MCCALLUM PARK
3342 Rosemary Ln.
Birmingham
(205) 978-0166
http://vestaviahills
parks.com/facilities/parks/
Small local park with trails that
run along a creek
PRATTVILLE
CREEKWALK
Historic Downtown
Prattville/Doster Center
424 S. Northington St.
Prattville, AL 36067
RAILROAD PARK
1600 1 st Ave. South
Birmingham 35233
(205) 521 -9933
www.railroadpark.org
9-acre green space in downtown
Birmingham
REMY'S DOG PARK
Red Mountain Park
201 1 Frankfurt Drive
Birmingham 35211
(205) 202-6043
www.redmountainpark.org
6-acre, off leash with areas for
large, small and special needs dogs
RHODES PARK
Highland Ave. S &
27th Place S
Birmingham
Leash required
RUFFNER MOUNTAIN
NATURE CENTER
1214 81 st St. South
Birmingham 35206
(205) 833-8264
ruffnermountain.org
11 miles of scenic hiking
trails in a protected area
VULCAN TRAIL
Richard Arrington Blvd.
(near Vulcan Park) to 1 1 th
Place South, Birmingham
http://www.traillink.com/tra
il/vulcan-trail.aspx
Supported by Rails-to-Trails
Conservancy
VÄâuá
HUNTSVILLE
KENNEL CLUB
http://huntsvillekennelclub.
org/
MAGIC CITY
CANINE CLUB
http://mck9club.
webs.com/
MONTGOMERY
KENNEL CLUB
http://www.montgomery
kennelclub.org/
Editor's Note: Verify leash,
cage and other require-
ments for pets prior to
visiting. Submit your pet-
friendly locations and
businesses to upscalepaws
@gmail .com.
do something
1 4 Fall 201 3 | Upscalepaws@gmail .com
Leashes are "the
accessory" for making a
fashion statement that l inks
your personality with that of
your pooch. Don't use a
leash that clashes with your
outfit. Go shopping at
Freepeople.com's Pet
Boutique (http: //www.free
people.com/pet-boutique/)
and check out a variety of
awesome options.
The Natural Rope Leash
(shown at left) comes in two
sizes, medium at $64 and
extra large at $68. This leash
is adorned with brass metal
hardware, a cute metal tab
with "FOUND" etched into it
and a metal clasp to attach
to your dog's col lar. I t's a
production of Found My
Animal, a Brooklyn, NY-
based brand that raises
awareness about rescue
animals. The washable leash
is about 64 inches long.
hÇ@Leash Your Style
Fall 201 3 | Upscalepaws@gmail .com 1 5
The Tulip Field Leash
(above) is manufactured by
Finnegan's Standard Goods.
Buy it at Freepeople.com.
This cool leash is made of
cotton and stretches 61 .5
inches in length. The graphic
printed canvas dog leash
features brass metal clasp
attachments for that touch of
class, but the colorful tul ip
field imagery makes it the
perfect accessory for that
dog walker with a vibrant
personality. The cost is $48.
The casual and nature-
loving pet owner wil l go gah-
gah over Freepeople.com's
Grey Paw Arrowhead Leash
(right). The dog leash has
brass metal clasps, but it
also features 1 00 percent
cotton webbing and an eye-
catching royal blue and white
design. I t only costs $30 and
is 57 inches long.
Photos courtesy ofFree People
1 6 Fall 201 3 | Upscalepaws@gmail .com
• Substance Abuse Youth Networking Organization (SAYNO),saynomontgomery.org, 492 South Court St. , Montgomery, AL36104-4102
• The Montgomery Area Food Bank (MAFB),montgomeryareafoodbank.org, 521 Trade Center St. , Montgomery, AL36108
• Montgomery Humane Society, montgomeryhumane.com, 1150 JohnOverton Drive, Montgomery, AL 36110
• Humane Society of Elmore County, elmorehumane.com, 255 CentralPlank Road, Wetumpka, AL 36092
• Any other reputable animal rescue and shelter in your community
Make a differencethis holidayseason!As the year-end and holidaysapproach and you begin to think aboutyour tax-deductible donations, pleaseconsider these charities supported bythe editor of Upscale Paws magazine: