2019media kit

MORE THAN

100,000READERS

• The most diverse distribution of any local publication, Wake Living isdelivered to targeted newsstand locations throughout Wake County,including all Harris Teeter, Whole Foods, and selected Lowes Foodsgrocery stores and direct mailed to selected households.

• Distributionincludesfineretailers,hotels,realestateandrelocationoffices,chambersof commerce,medicaloffices,dayspas,luxuryautodealers,restaurants,coffeeshops,bookstores,andlibraries.

• Subscriptions and single copies are available for purchase. EmailSWEISS@whmags.com.

• Links are provided to all advertisers via the digital magazine and website.

DISTRIBUTION

WE ARE:• The only lifestyle publication dedicated to serving all of Wake County• A quarterly magazine covering everything from Beauty and Style to Hometown

Stories• Dedicated to covering the topics readers are interested in

WE COVER:• Communities throughout Wake County• Thepeopleandorganizationsmakingadifferencelocally• Beauty, fashion and health• Home interiors• Travel and outdoors• Finance• Education• Food and wine• Best of Wake County — Reader’s Choice Awards

WE REACH MORE THAN 100,000READERS EACH ISSUE, INCLUDES:Come fly with us! You can now pick up the newest copy of Wake

Living at both of Raleigh-Durham International Airport’s terminals so in addition to the local market you’ll be able to reach an affluent corner of the business and personal travel market.

• Targeteddirectmailtothemostaffluenthouseholdsinthearea• Hundredsof newsstandracksthroughoutWakeCounty,includingcoffeeshops,

medicalofficesandgrocerystores• Every Harris Teeter and Whole Foods in Wake County

REACH YOUR TARGET MARKET THROUGH OUR HIGH-QUALITY, QUARTERLY

LIFESTYLE MAGAZINE

Get in front of 20,000 potential buyers through online news pages highlighting the latest

information from area businesses and nonprofits, with each post making 5,000 impressions

SPRING 2017 | VOLUME 18 NUMBER 1

OUR COVER ARTISTTesh Parekh has explored his favorite subjects: land/seascapes, city/streetscapes, and figures/portraits in watercolors, oils and egg tempera. Tesh has called North Carolina his home since 1996. His plein air work is executed to capture the essence of the light and place. Tesh has been a featured artist for Cary’s Lazy Daze festival and his award-winning painting was the 2016 poster for Kinston’s BBQ festival. Tesh

accepts commissions for a variety of subjects and specializes in live painting at weddings and events. www.TeshParekhArt.com • www.liveweddingpaintings.com

COMMUNITY SPOTLIGHT12 Warehouse District: Where Art, Business and Living

Constantly Evolve

REAL ESTATE18 Luxury is Back: The Booming Triangle Real Estate Market

OUT & ABOUT30 Urban Gardens: Building Community and Fellowship One

Tomato at a Time

CULINARY CORNER39 Reaping the Benefits of Container Gardening

42 Organic Wine: What’s Important to You?

46 Restaurant Spotlight: b.good

HEALTH WATCH51 Make Your Mouth Happy

52 The Doctor Is In: Losing Weight in the New Year

54 Get in the Best Shape of Your Life at a Boutique Fitness Center

58 Can Your Lung Cancer Be Treated?

FASHION & BEAUTY62 Retro Engagement Style for the Shag-alicious Couple

73 Don’t Split Hairs: Real Style Talk Revealed

74 Ripped from the Runway

76 Brilliant You®: Changing the Way You Wear Your Jeans

EDUCATION78 Head of Schools Roundtable

HOME INTERIORS84 Spring Organizing: Make Your House Lose Some Weight

SPECIAL SECTION92 First Time Boarding Your Dog? No Worries!

FINANCE94 Women Need Life Insurance

READER ESSAY96 Set It and Forget It with GoTriangle

10 WAKELIVING.COM

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Retro Engagement Style for the Shag-alicious Couple

BY APRIL CLARK PHOTOS BY TERRENCE JONES PHOTOGRAPHY

It's the final countdown to summer weddings! This spring, in preparation for your big day, take your style cue from 1960s’ mod fashion. Make your special moments shine bright by choosing bold sheath dresses and mid-century modern colors like primrose yellow, greenery and pink yarrow—think poppy pink—from the 2017 Pantone color pallet. We partnered with Belk at Crabtree Valley Mall to give a few spring style tips from a local engaged couple, Charles Spivey and Camellia Provost, otherwise known as “Charmellia,” who are getting married in October of this year.

BY APRIL CLARK PHOTOS BY TERRENCE JONES PHOTOGRAPHY

DEPARTMENT DESCRIPTIONSAROUND TOWNThis section covers what makes the towns and cities of Wake County tick. From the streets of downtown Raleigh to small-town historic districts and rural communities, we’ll focus on what’s hot and happening in Wake County.

HOMETOWN STORIESThis section features various personalities in Wake County, from celebrities making their homes here to residents with compelling stories to share.

PAY IT FORWARDThissectionshowcasesthephilanthropicindividualsandorganizationsmakingadifferenceinourcommunity.

CULINARY CORNERGettoknowsomeof thearea’sfinesteateriesinourRestaurantSpotlight.Whetherit’safour-coursemealoratapasexperienceyou’reseeking,WakeCountyservesupavarietyof tastydiningoptions.You’llalsofindoriginalrecipesfromareachefsandwineselectionstofiteverytaste.

HEALTH WATCHThe Wake’s high quality of life has a lot to do with a genuine concern for thewell-beingof itscitizens.Thevarietyof healthresourcesofferedhere,aswellassomeof thefinestresearchfacilitiesintheworld,ensurethatwe’llnever run out of health topics to cover.

BEAUTY & FASHIONKeep your style all your own, but check out our Beauty & Style section, which features articles on the latest trends in fashion, from clothing to shoes.

HOME INTERIORS & TECHNOLOGYThissectionoffersarticlesonhomeinteriorsandimprovementprojects,featuringthe latest trends in home automation and technology that help beautify your home and simplify your life.

TRAVEL & OUTDOORSThe Wake County region contains a rich variety of outdoor entertaining venues, from state parks to amphitheaters.Stepoutsidetheareaandyou’llalsofindpristinebeaches,quaintinns,bountifulwineries,

and verdant mountain hideaways. This section highlights them all.

FINANCEGoodfinancialadvicegoesalongway.Ourfinancialexpertssimplifycomplexsubjectssothatyoucanmakewisedecisionsaboutyourpersonalfinances.Topicsrangefromtax-lawchangesand investment tips to insurance options and mortgage lending.

EDUCATIONThissectiontouchesonthelocalissuesfacingstudentsandtheirparentsastheyjourneythrough their school years.

REAL ESTATEThis section features articles on real estate trends, along with up and coming new communities and resales.

COMMUNITY SPOTLIGHT

SPRING 2017 1312 WAKELIVING.COM

WAREHOUSE

The Warehouse District’s motto should be “the only thing constant is change.” Located in the space between Glenwood Avenue and Fayetteville Street in downtown Raleigh, three blocks west of the Raleigh Convention Center, this still funky and gritty district takes its name from the re-purposed red-bricked

warehouses, factories and depots that fell into disuse in the mid-1950s. Beginning in the 1980s, entrepreneurs hatched an idea that these blocks near the old

rail lines had extreme potential for gallery space and nightlife venues. Restaurants, such as the Pit Authentic Barbecue, seized an opportunity for growth a decade ago, followed by newer establishments such as Crank Arm Brewing, Tasty Beverage Co., Parkside and Fiction Kitchen, Raleigh’s only exclusive vegetarian restaurant. During 2010, the district blossomed even further when Flanders Gallery opened, along with the non-profit VAE (Visual Art Exchange) and Design Box, Raleigh Denim and CAM (Contemporary Art Museum). More entrepreneurs arrived in the form of HQ Raleigh, a co-working space that houses 130 startups, Baldwin&, an advertising agency, Braco Design+Marketing, HagerSmith Design PA, an architect firm, and the Assembly, a 3500-square foot co-working space for creatives. Jon Zellweger, an architect with Clearscapes, a full-service design firm and one ofthe early Warehouse District pioneers located upstairs from the VAE, says, “The strength of the community occurs because the retailers, makers and thinkers rely upon each other to be successful—all of the Warehouse District businesses really support and feed off of each other.”

In 2014, Citrix, a software company, moved into the site of an old Dillon Supply warehouse on S. West Street bringing 900 employees and committing to 400 new hires in Raleigh over the next five years. Now two of downtown Raleigh’s future major economic drivers, The Dillon (opening March 2018) and Union Station (opening January 2018), are being built across the street.

THE DILLONThe Dillon, an 18-story, commercial and residential tower, developed by Kane Realty,

will include two six-story apartment buildings with 260 units, 40,000 feet of street-level retail and restaurants (yet to be named) and a 1000-car parking deck—the historical brick façade of the Dillon Supply warehouse building has been kept, but it’s all new inside. Kane Realty and CAM have a strong relationship: a five-story multimedia wall on The Dillon will display CAM’s and other art exhibitions.

“Retail breeds retail and drives other retailers,” says John Kane, founder and CEO ofKane Realty. “People want to be in active places. To me, activity is a good thing and people want to be a part of it; to say to themselves, ‘Wow, this place is happening; it’s very cool’.”

BY ALICE OSBORN

Where Art, Business and LivingConstantly Evolve

DISTRICT

Proposed Rendering of The Dillon, Raleigh

PHOTO CREDIT: KANE REALTY CORPORATION

AD SPECIFICATIONS

Print Ad Sizes:* Double Truck: 16.75” x 10.875” trim

* Full Page: 8.375” x 10.875” trimHalf Page (Horiz.): 7.0625” x 4.625”Half Page (Vert.): 4.625” x 7.0625”

* Back Cover: 8.375” x 10.875” trim

* add .125” Bleed, allow .5” Safe Area

2/3 Page: 4.625” x 9.4375”

1/3 Page (Vert.): 2.25” x 9.4375”

1/3 Page (Sq.): 4.625” x 4.625”

1/6 Page (Horiz.): 4.625” x 2.25”

1/6 Page (Vert.): 2.25” x 4.625”

Online Ad Sizes: Landscape: 420 x 150 pixels

Double Banner: 150 x 308 pixels

Banner: 150 x 150

Ad Design Specifications & GuidelinesAd design includes the following services:1. Design and layout of advertiser-supplied ad materials.2. Supplied photos scanned on high-end scanner;

all photography must be supplied by advertiser.3. Two rounds of corrections/changes to designed

advertisements.4. Final color PDF proof sent to advertiser for approval.

AddesignrateDOESNOTINCLUDEthefollowingservices: photography, logo design, copy writing.

Format requirements for advertiser-supplied photography and artwork:• 300 DPI (high resolution) Digital Photography*• Logo–Mustsupplyhighresolutiondigitalfileat

300DPI.(eps,jpegorhighres.PDF)

Supplied Digital Output Specifications

Digitalfilesmustbesuppliedwiththefollowingrequirements:1. AllfilesmustbeinMacintoshformat.

Acceptedprograms: InDesign CS5, PhotoshopCS5, Illustrator CS5 or lower (with type changedto outlines), and high-res PDF

2. Fonts: Allusedfontsmustbesupplied.ONLYMac postscript fonts accepted.

3. Photos: All photos must be 300 DPI @ 100% ofdesired photo size to ensure the highest quality.– Photos must be CMYK– FormatTiff,EPSorhigh-resJPG

4. Color: All colors must be CMYK value. PMS spotor RGB colors are not accepted.

5. Proof: Color or black and white proof mustaccompanydigitalfiles.

*If an advertiser submits materials that do not meet the aboverequirements, Weiss Creative will not be held responsible for anyquality discrepancies.

Send Artwork to: katies@whmags.comor to send large files via dropbox,

upload them to your own dropbox and provide the link by email to katies@whmags.com.

COMMUNITY SPOTLIGHT

SPRING 2017 1312 WAKELIVING.COM

WAREHOUSE

The Warehouse District’s motto should be “the only thing constant is change.” Located in the space between Glenwood Avenue and Fayetteville Street in downtown Raleigh, three blocks west of the Raleigh Convention Center, this still funky and gritty district takes its name from the re-purposed red-bricked

warehouses, factories and depots that fell into disuse in the mid-1950s. Beginning in the 1980s, entrepreneurs hatched an idea that these blocks near the old

rail lines had extreme potential for gallery space and nightlife venues. Restaurants, such as the Pit Authentic Barbecue, seized an opportunity for growth a decade ago, followed by newer establishments such as Crank Arm Brewing, Tasty Beverage Co., Parkside and Fiction Kitchen, Raleigh’s only exclusive vegetarian restaurant. During 2010, the district blossomed even further when Flanders Gallery opened, along with the non-profit VAE (Visual Art Exchange) and Design Box, Raleigh Denim and CAM (Contemporary Art Museum). More entrepreneurs arrived in the form of HQ Raleigh, a co-working space that houses 130 startups, Baldwin&, an advertising agency, Braco Design+Marketing, HagerSmith Design PA, an architect firm, and the Assembly, a 3500-square foot co-working space for creatives. Jon Zellweger, an architect with Clearscapes, a full-service design firm and one ofthe early Warehouse District pioneers located upstairs from the VAE, says, “The strength of the community occurs because the retailers, makers and thinkers rely upon each other to be successful—all of the Warehouse District businesses really support and feed off of each other.”

In 2014, Citrix, a software company, moved into the site of an old Dillon Supply warehouse on S. West Street bringing 900 employees and committing to 400 new hires in Raleigh over the next five years. Now two of downtown Raleigh’s future major economic drivers, The Dillon (opening March 2018) and Union Station (opening January 2018), are being built across the street.

THE DILLONThe Dillon, an 18-story, commercial and residential tower, developed by Kane Realty,

will include two six-story apartment buildings with 260 units, 40,000 feet of street-level retail and restaurants (yet to be named) and a 1000-car parking deck—the historical brick façade of the Dillon Supply warehouse building has been kept, but it’s all new inside. Kane Realty and CAM have a strong relationship: a five-story multimedia wall on The Dillon will display CAM’s and other art exhibitions.

“Retail breeds retail and drives other retailers,” says John Kane, founder and CEO ofKane Realty. “People want to be in active places. To me, activity is a good thing and people want to be a part of it; to say to themselves, ‘Wow, this place is happening; it’s very cool’.”

BY ALICE OSBORN

Where Art, Business and LivingConstantly Evolve

DISTRICT

Proposed Rendering of The Dillon, Raleigh

PHOTO CREDIT: KANE REALTY CORPORATION

VISIT OUR WEBSITE

Ourwebsiteoffersawealthof informationthatincludesbothwhat’s in print and regular updates on what’s happening in Wake County.

We offer:• All published articles of each magazine

• Fullarchivalof eachissue,withsearchcapabilitiestofindpreviously

published articles

• Get in front of 20,000 potential buyers through online news pages

highlighting the latest information from area businesses and

nonprofits,witheachpostmaking5,000impressions

• An online news page highlighting the latest informationfromareabusinessesandnonprofits

• Links to our Facebook and Twitter pages, where we regularly update the

latest news from advertisers and the community

• Alinktoalladvertisersonatleasttwodifferentwebpages

• Best of Wake — Reader’s Choice Winners

2019 Advertising Deadline Schedule

Issue Ad Camera Delivery* Materials Ready Date

Due Materials

Spring Feb. 6 Feb. 12 Mar. 6

Summer May 5 May 12 June 5

Fall Aug. 4 Aug. 12 Sep.4

Winter Oct. 26 Nov. 8 Nov. 26

* Exact dates may vary depending on holidays.