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THE SMART HOME: OVERCOMING BARRIERS TO ADOPTION
Jon Carter, UK Head of Business Development – Connected Home, DT
aka. How do you “…blew tHe bl**dy doors off!
©Italian Job, Paramount Pictures
if you don't, the industry risks losing it all!
©Italian Job, Paramount Pictures
THERE ARE 3 PRINCIPAL USE CASES...
ASSISTED LIVING SAFETY & SECURITY ENERGY
BUT, IT ALL STARTS WITH THE...
©The Simpsons, 20th Television
TODAY, THERE’S A GAP!
DOOR-TO-DOOR SELLING FAILURE TO INNOVATE
HIGH COSTS CONTRACTUAL COMMITMENT
their needs/pain points are ignored
MAKE IT STRESS-FREE!
GIVE ME... MAKE MY LIFE EASIER …MAKE IT FUN!
SURPRISE ME... WHERE EVER I AM
THERE are A REAL CONSUMER NEEDS... 65
45 41
32
63
44 46
35
I worry about my home when I'm away from it
I worry that I've left doors and windows open
I worry that my home looks empty when I'm away from
it
I worry that I've left appliances or electrical
devices on
Male Female
Source: CONTEXT survey. EU5, 2016
...CONSUMERS WILL PAY FOR PEACE OF MIND
27%
18% 16%
8%
Security monitoring and response
Service plans to avoid product breakdown
Response for emergency, fire, flood, catastrophic
failure
Assisted living for elderly relatives
Source: CONTEXT survey. EU5, 2016
THE CHALLENGE: Stagnation of security MRKT
2016 2017 2018 2019 2020
-0.3%
Source: Strategy Analytics’ 2016
…versus growtH of sMart HoMe security
2016 2017 2018 2019 2020
18.5%
Source: Strategy Analytics’ 2016
DRIVEN BY THE ENTRY OF OTHER PLAYERS...
Source: Strategy Analytics’ 2016
8%
43% 50% 45%
18% 10%
47% 39% 40%
2010 2013 2015
ADT Other security firms Telcos
ALL US TELCOS NOW OFFER SMART HOME SECURITY
…as well as MaNy otHers…
DON’T BE UNDER ANY INLUSION…
…THE BALANCE OF POWER WILL SHIFT
…BECAUSE BEFORE LONG…
YOU’LL FIND SOMETHING MISSING!
NOW IS THE TIME TO INNOVATE…
…AROUND THE BUSINESS MODEL
LEARN LESSONS FROM TODAY’S INNOVATORS
AMAZON HAS DELIVERED “THE” STANDOUT MODEL
ECHO PRIME EXTEND AI
TRADE MARKETPLACE FURTHER OPTIMISATION AMAZON FRESH
TV
SMART HOME IS CENTRAL
TO OUR CONSUMER
STRATEGY 1
2
3
4
eNables a PartNer ecosysteM…
INSURERS MOVING FROM MITIGATION TO PREVENTION
OEMs E2E MANAGEMENT & PROACTIVE SERVICING
UTILITIES CREATE ENGAGEMENT & ENGENDER LOYALTY
SECURITY ENABLE INTERACTIVE SECURITY OFFERING
FULL WHITE LABEL: CONTROL END-TO-END UX
KEY DIFFERENTIATORS
SECURE STABLE
STANDARDS-BASED OPEN
AMBITION TO ADD 1000s OF DEVICES MULTIPLE USE CASES
DEVELOPERS, DEVELOPERS, DEVELOPERS... OPEN SOURCE
…fuNdaMeNtally, tHis is about PartNersHiPs
BECAUSE TOGETHER, WE CAN FINALLY blew the BL**DY doors off!
©Italian Job, Paramount Pictures
