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SMART DATAOPPORTUNITIES

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Big Data

Analysis of data sets that are so

large or complex that traditional

data processing applications are

inadequate

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Mobile/PC Interactions

Business Intelligence

Third Party Data

BIGDATA

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“The whole is greater than the sum of its parts”

-Aristotle

Big data is not a sample dataor historic data

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DATAUNIVERSETO EXPLODE BY 50xBY 2020 800EB

40,000EB

IDC, Digital Universe Study

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40,000,000,000,000,000,000,000bytes

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“Facebook could not be Facebook without Big Data technologies.”

Ken Rudin, Analytics Chief, Facebook

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Facebook can predict the intelligence of user, their political views, even their emotional stability… helping Facebook to sell ever-more targeted

adverts

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DATA INPUT Username Email Address Photos Shared Content Likes Comments Plugins IP Address Screen size Time Date

FACEBOOK

20BN

EVENTS / DAY

30SEC

RESPONSE TIME

OUTPUT Real time page analytics Real time user targeting data for

advertisers Real time content recommendations Social graph search Flashback videos Personalized Ads Qubole Data Service for Advertisers

500TB

DATA / DAY

2.5BN

LIKES / DAY

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“The sexy job in the next 10 yearswill be statisticians, and I’m not kidding”

Hal Varian, Chief Economist at Google

g

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Google builds up vast amounts of data about the people using it. Essentially it then matches up

companies with potential customers, through its Adsense algorithm.

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DATA INPUT Page Index Meta Data & Keywords Root of the Phrase Knowledge Graph Database Time, Location & Language Site Link Structure Semantics &Synonyms Real-time Auction for AdWords RTB User Details & History Google+ ratings

GOOGLE SEARCH

0.2sec

TIME / QUERY

20%

NEW QUERIES /DAY

OUTPUT Auto Complete Predictive Query Web Results News Results Image Results Video Results Relevant

Targeted Ads Knowledge Graph Semantic Results

(Related Searches)

20BM

PAGES INDEXED / DAY

11.7BN

SEARCHES / DAY

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“Only 4% of business leaders are satisfied with the results

of their Big Data efforts”

Bain & Company

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ARE TELCO’SLEVERAING BIG DATA?

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CONSUMER IS SENDINGSIGNALS

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Data Usage

Current Location

ISD Usage

Roaming History

Content Preference

Home Location

CallingPattern

Balance

Games

Installed Apps

Visited Websites

INTENT SIGNALS

RechargeMode

Handset

Screen Size

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USER BASE

LARGE TELCO

FACEBOOK 100Mn

GOOGLE 150Mn

175Mn

*India

88PB

DATA / MONTH

TELCO DATA TRAFFIC

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OR… ASLEEP AT THE WHEEL' ON BIG DATA??

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Z Z ZZZ

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LEVERAGING BIG DATA

Operational Efficiency

Business Model Innovation

Customer

Experience Enhancement

Precise Marketing

Real-time Analysis& Decision Making

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LEVERAGING BIG DATA

Operational Efficiency

Business Model Innovation

Customer

Experience Enhancement

Precise Marketing

Real-time Analysis& Decision Making

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INTENT SIGNALS = BIG DATA

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INTENT SIGNALS = BIG SMART DATA

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YOUR AUDIENCE IS MOVINGOFF-DECKLEVERAGE THE VAST POTENTIAL OF OFF-DECK MEDIA 95%

Off Deck

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VSERV(REACH)

TELCOData & Analytics

VSERVReach

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Vserv Smart Data enables you

to identify & target your consumer

with highly engaging personalized ads

across Vserv Cloud

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OFF-DECK U&RWITHVSERV SMART DATA

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CURRENT BARRIERS

Capacity Choke Due

To Regulations

Incorrect Messaging

Push Rather Than A Pull

Environment

SMS Not An

Engaging Medium

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Off-Deck U&R WithVserv Smart Data TM

Ankur Verma, 25Yrs

Searches forA Racing GameOn His Mobile

Lands on theGames App Page

Vserv Smart Data

Ad RequestBy The Site

TELCO Data

Hashed Identifier

Balance, Usage Pattern,Best Offer

Just Before DownloadingAnkur Sees An Adof an Enhanced Data Pack Offer

Clicks on the Ad & Subscribes the

Enhanced Data Pack Offer

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U&R APPLICABLE TO MULTIPLE SCENARIOS

DTH Packs

Voice Packs

Online Recharge

Pay Per GoData Packs

InternationalRoaming Pack

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ADVANTAGES OF MOVING OFF-DECK

SEGMENTED OFFERS

Offers best suited to each user that will boost conversion

High Value Customers

Access to customers that have the spending power to subscribe

REAL-TIME BALANCE ADS

Ads that are displayed to users with appropriate wallet size reduce drop-outs

RIGHT OFFER & RIGHT TIME

Relevance of communication at the right time boosts conversions

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CASE STUDYTargeting users with low prepaid account balance inducing them to recharge their account using A top-up app

0.6 INR per user from 20,000 users per day

Also Additional Revenue from Recharges

Generating an Average ARPU Of INR 0.35 Per User

0.35

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OUR EXISTING TELCO PARTNERS

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VSERV AIMS TO CONNECT THE EMERGING CONNECTED BILLION WITH RELEVANT OFFERINGS FROM MARKETERS, APP DEVELOPERS& TELECOM OPERATORS.

500Mn+Unique

User Profiles

80+Attributes

25+User Personas

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THANKYOU