JULY EDITION 2015

Making Good Food Affordable

Phase II

In the December 2015 and January 2016 editions of The

Scoop, we highlighted the reasons behind lower prices on

over 150 items in the new Co+op Basics everyday low

price program, as well as the new affordably-priced

natural and organic line Cadia.

This month we have equally exciting news for our budget

savvy natural foods enthusiasts. Over the past 3

weeks, Basics has rolled out lower prices on

hundreds of our regular priced items, too!

I talked to Basics General Manager Lynnette Wirth and

Grocery Buyer Seth Graham, to get the lowdown on

these most recent price reductions.

Where in the store are the decreases most

notable?

Lynnette: We have been changing prices in all

categories, but the largest decrease was in the Baby

section, followed by Grocery.

Seth: Especially in the middle of the store, and the

Grocery cooler and freezer.

Are these price decreases related to the 2015

discount restructure?

Lynnette: Yes. The Co-op works with very tight

margins. Because of the restructure, we are now able to

lower prices on the shelf- and offer an even deeper

reduction on hundreds of items throughout the store,

such as our house brands Field Day and Cadia. In doing

this, shoppers do not have to try and figure out what the

price will be after various discounts. We want to be

transparent with our pricing while providing the highest

quality items we can. Co-op Owners still save even more

off the shelf price with Owner discounts, Owner

Rewards and case purchases.

FEBRUARY 2016 EDITION

Meatballs 1 pound ground turkey

3 green onions, minced

2 tablespoons minced garlic

1 tablespoon minced ginger

1 egg, lightly beaten

1/2 cup panko breadcrumbs

2 tablespoons sriracha

1 teaspoon tamari

1/2 teaspoon ground white pepper

1 teaspoon sesame oil

Glaze 1/3 cup apricot preserves

1 to 2 tablespoons sriracha

1 1/2 tablespoons rice vinegar

1 tablespoon tamari

1 tablespoon sesame oil

Preparation 1. Preheat oven to 375°F.

2. In large bowl, combine meatball ingredients. Form mix-

ture into small balls, using 1 to 1 1/2 tablespoons of meat

per ball. Place onto a rimmed baking tray and into the oven.

Bake for 10 minutes and turn. Bake for another 10 minutes

until cooked through.

3. While meatballs bake,

combine glaze ingredients in

a small pot. Whisk and cook

over medium heat for 5

minutes or until slightly

thickened. To serve, toss or

brush meatballs with warm

glaze.

See more at: http://

strongertogether.coop

Sriracha Glazed Turkey Meatballs More Reduced Prices

Welcome, New Owners!

Susan Chapman Linda Chism

Michelle Delikowski

Lana Duncan-Hartgraves Donna Erickson

Kim Fellows

Kim Finck

Leah Frank Jamie Gadberry

Hayley Griffin

Lucretia Gunther Timothy Haase

Troy Harper

Amy Heine

Katherine Hermanson Greg Herner

Karla Keller

Cynthia King Michele Loerke

Kurt Ludeking

Paula Mann Cunningham

Eileen Olsen Emma Segura

Jean Sickels

Brian Spangler Maggie Tall

Mark Wenzel

Jennifer White

February Staff Anniversaries

Lauren - 2 years February 21

Jane - 26 years February 22

Sherry - 20 years February 26

Reduced Prices, continued…

Seth: Yes- by restructuring our discounts for both

Owners and the general public we have been able to

lower prices in most areas of the store. That was part

of the goal of the restructure.

How were the new prices determined?

Lynnette: We used industry standards for variable

pricing recommended by our primary supplier, United

Natural Foods, as well as Natural Cooperative

Grocers. This allows us to be more competitive while

still maintaining enough of a margin to be sustainable.

Seth: We want our prices to be comparable with

other grocers in the area, while also bringing in enough

income to keep the store running successfully for our

Owners.

What is variable pricing?

Lynnette: Variable pricing is a strategy that allows for

a regular margin* on most items and a reduced margin

on items that will have a higher volume. In this case, it

*Margin = the difference between what the store pays for a product and its shelf price.

A random search found…

Woodstock Organic Yellow Mustard 8oz

was $3.79 - now $3.39

Bragg’s Organic Apple Cider Vinegar 16oz

was $4.49 - now $3.99

Bob’s Red Mill Organic Coconut Flour

was $7.59 - now $4.79

Daiya Organic Gluten & Dairy Free

Cheezy Mac

was $5.79 - now $4.99

Seventh Generation Kids Training Pants

was $18.99 - now $13.99

Price Reduction Examples

is used to further reduce prices on essential items and

house brands. We have taken an even lower margin

than suggested to save the customer money on items

that most households use on a daily basis.

Seth: Variable pricing means we don't have a set

margin across any department or the store. In

addition to the value-priced items, there are many

specialty items that are local, unique, highest quality,

or have other differentiating factors that allow for a

higher margin. This does not mean they are

excessively marked up - it just reflects the higher

market value. We do not want to lower the value of

those items, or give the consumer the perception that

they should be low priced. With variable pricing we

are able to offer a range that both makes sense and helps make staple items more affordable.

“The goal of the Co-op is not to have huge

profits, but rather to give customers the

best prices and quality we can and still

maintain our expenses…we are a business

guided by the cooperative values and

principles, which means we try to ensure

that everything we do benefits our Owners

and the wider community.” -Lynnette Wirth, Basics General Manager

New & Returning

Have Spring Seed

Packet Requests?

We’re putting

together our first 2016

seed order now, to

arrive in March!

Email Courtney at

produce@basicshealth.com

or stop by the Produce

counter to put in a request for

your favorite heirloom fruit,

vegetable and herb seeds.

seedsavers.org

Share Your Co-op Benefits for a Day Guest Passes are available at Customer Service. Active Co-op Owners are

welcome to pick up 2 for 2016. Guests can use them to get YOUR Co-op

benefits on a shopping trip ANY DAY...including Super Tuesday or Owner Sale

day! Thank you for helping to spread the word about Cooperation.

Groceries Wild Flour Bakery Fresh Bagels

Tofurky Slow Roasted Chick’n

Strips

Koji Dairy Free Fermented Yogurt

Drinks

Four Elements Bagged Teas

Justea Loose Leaf Teas

Bulk Rishi Ruby Oolong Tea

Dennis Farms Maple Sugar

Mediterranean Organic White Fig

Preserves

Fiordifrutta Organic Pear Spread

Cadia Almondmilks

Bob’s Red Mill Teff

Ringhand’s Beer Mustard

Lea & Perrins Worcestershire Sauce

Genuine Bavarian Breads

Wellness Essential Living Foods Superfoods

Smoothie Mix, Wild Protein, Coco

Gogo Energy Elixir, Organic

Superfood Diet Elixir

Life-flo Boswellia Cream, Body Oils

Cynarol Artichoke Leaf Extract

Heritage Store Muscle Treat

Massage Oil for Circulation

Simplers Botanicals Organic Breath

Essences

Garden of Life Raw Protein &

Greens

General Merchandise Loose Tooth Eco-Toys Treasure

Keeper Tooth Fairy Pillows

Remember your Local

& Organic Wines for

Valentine’s Day!

Basics Co-op Board of Directors

Please mail all Board correspondence to: Basics Board c/o Basics Cooperative, 1711 Lodge Drive Janesville, WI 53545

Letters to the Board will be opened at the next scheduled meeting.

Jim Hutchinson S. David Roang Jose Cabrera Dr. Carrie Kaiser S.A. Welch

Connect With Us! Basics Cooperative

1711 Lodge Drive

Janesville, WI 53545

(608) 754-3925

www.basicshealth.com

Scoop newsletter questions or

comments? Amber Glass, basics4amber@gmail.com

Basics General Manager Lynnette Wirth gm@basicshealth.com

February Events February Super Tuesday

Sale Basics Co-op Owners enjoy 5+10%

off regular-priced items storewide, the first Tuesday of the month! Not

yet a Co-op Owner? Come in and get

to know us – enjoy free samples and

live demos from vendors and

community partners throughout the

store. Save 5% on regular-priced

items. Excludes Shizen Sushi, Loon

Lake Deli, consignment, party platters

& gift boxes/baskets, alcohol.

6am-8pm Tuesday, February 2

The Mediterranean Diet

Greek Cuisine Learn how to make vegetarian Greek

style Spinach Pie and Melomakarona

dessert with Vasileios Stamatakos of

Paeleon Olive Oil and Products. Enjoy

a sample of each. Please pre-register

at Basics Customer Service, $15/

person. 5:30-7:30pm Friday, February 5

Co-op Explorer Story Hour Join us in the Basics kids play area for

a free story and snack time the first

Saturday of each month, beginning in

February! Books and activities will

focus on health, nutrition and

environmental stewardship.

Appropriate for kids ages 3-10.

10-11am Saturday, February 6

Essential Oil Love Potions Find out how to use pure essential

oils in homemade bath and massage

blends. Get expert tips and learn a

simple massage technique with Jenn

Sawyer, Licensed Massage Therapist

at Paull Chiropractic at River’s Edge,

Janesville. Leave with your own

custom creation, just in time for

Valentine’s Day! Free, please

pre-register at Customer Service.

10:30am-12pm Saturday,

February 13

Wellness Wednesdays: Nutritional Supplementation

for Weight Loss Learn about the various types of nutritional supplements that can

kick-start and aid in healthy weight

loss. Join Deb Cyrel, CNC BHN

certified holistic nutrition consultant.

Free, please pre-register.

6-7pm Wednesday, February 17

Shopping the Co-op on a

Budget Are you a penny-pincher, a bargain

hunter, or just looking to serve up

healthy food on a tight budget? Co-op

shopping can meet your need to eat

for cheap! Join us for a store tour

with a focus on saving money at your

Co-op. Also pick up simple recipes,

coupons and pointers to help you

start saving right away! Please

pre-register for this free class + store

tour. Meets in front Lounge. 6-7pm Tuesday, February 23

Please register for classes at least 24 hours in advance. Call (608) 754-3925 or sign up at Customer Service.