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The Profile of Today’s College Student:Using national study results to impact change
on campus
Kim Kloeppel, MPAUniversity of New Mexico
Amy Feder, M.S.StudentVoice
June 13, 2009
Session Objectives
This session will: • Provide insight into how students are using technology by comparing some common
assumptions (what we think students are doing online) versus what students actually self-report.
• Explore whether the areas of campus and academic involvement, services, and values are unique to an institutional setting by comparing results from the University of New Mexico to the national Profile.
• Explore whether students with differing characteristics are using these areas in different ways.
• Discuss how data on can inform practice and programming. • Compare various student “profiles” and discuss how they were implemented for
program changes.
•
Profile of Today’s College Student
• National assessment sponsored by NASPA.
• Over 35,000 students from 45+ colleges and universities responded to the Profile in spring 2008.
• Sections of the Profile include:Demographics Expectations of CollegeCampus Involvement Academic InvolvementAcademic Integrity Health and WellnessTechnology Use Media ConsumptionDiversity Issues Values and BeliefsFuture Aspirations
The Profile of Today’s College Student
Purpose of the Profile
To provide institutions with…• A descriptive portrait of their students at all levels, from
first year to senior year-plus• Credible, accurate, timely, and relevant information
that can be used to inform decision making and improve programs and services.
• Longitudinal data to track changes and trends • Benchmarking data to compare characteristics of
students to national profile of students
Reporting
Institutional data• Filter• Graphs• Crosstabs• Data export
Benchmarking (comparing self over time, also comparing to national average and peer institutions that you select)
Screenshots for each
Institutional Data
Reporting
Institution data• Filter• Graphs• Crosstabs• Data export
Benchmarking data• Comparing self over time• Comparing to national average and peer institutions
Benchmarking Data
The National Profile 2008 2009
I will find a job before I graduate. 39.06% 27.77%
Financial aid offered was a very important factor in college choice. 48.97% 55.62%
Never miss class 23.94% 27.30%
Communicate with faculty outside of class 75.52% 81.65%
Administration at UNM
• Data was collected via web survey for three weeks using StudentVoice.
• Random sample of undergraduates stratified by class standing.
• Students were sent an initial invitation email followed by a reminder email.
• Respondents completed the demographics section as well as four out of nine randomly selected sections.
What do you think the results show?
• Do you communicate with faculty outside of class?• How many years will it take you to graduate?• Do you text-message people with a cell phone?• How frequently do you send text messages?• How frequently do you use the Internet for participating in
online social networks (Facebook/MySpace)?• Do you have a profile on an online social network?
Analysis of data• UNM compared their results with 3 other areas: 1) the
national average, 2) the regional peer group, and 3) the referent peers. There were many areas where UNM had considerable differences than these 3 areas.
• There were many questions of concern at UNM regarding program planning.
• Demographics can be very pertinent to the data analysis. Consider doing some cross-tabs.
• Student profiles were created to look at special areas: 1) single mom w/children living off campus, 2) male student living & working on campus, and 3) returning student over 30 years old living off-campus.
Demographic Section
Descriptive questions about how students identify themselves
Detailed demographics include questions about: oForeign language fluency oU.S. generational status oCollege-going generation
status oRelationship status oLiving arrangements oWork responsibilities
UNM Demographic Findings
UNM National
Full-time 81% 91%
Age 19 - 23 11 - 14% 15 - 20%
Off-campus w/parents 23% 14%
Off-campus w/family 30% 13%
Work for pay 74% 83%
Work 21 - 40 hours 35% 30%
Work to support self/family 30% 19%
First generation 24% 18%
UNM Demographic Findings
Campus Involvement
Expectations of involvement
Level of involvement
Involvement learning outcomes
UNM Campus Involvement Findings
• UNM’s students were less involved in campus activities in most areas: athletics/sports, movies/concerts/speakers, community service, Greek organizations,& student clubs & organizations.
• Reasons given: work, inconvenience of commuting & returning to campus, commitments to off-campus activities & family commitments.
Academic Involvement & Integrity
College choice process
Course attendance
Academic preparation
Faculty interaction
Learning & study styles
Definitions of cheating
Likelihood of cheating or reporting cheating
Decision making and behavior
UNM Academic Involvement/Integrity Findings
UNM NationalExpected college coursework to be much more difficult. 17% 12%Communicate with faculty outside class 29% 24%Feel they will graduate in 4 years 32% 50%
Health and Wellness
Physical health
Mental health
Sexual activity
Smoking, drinking, illegal drug use
Eating habits
UNM Health and Wellness Findings
• UNM has a higher percent of problems/impact on addiction or dependence, anxiety, chronic health problems, hearing, sight, abuse, assault, death of a family or friend, eating disorders, financial problems, injuries, pregnancy, relationship difficulties & sexually transmitted infections.
• However, some of the other directed questions on these issues did not provide additional data on the strength of these problems/impact.
Technology Use
Internet
Text messaging
Online social networks
UNM Technology Findings
UNM National
Own desktop computer 60% 41%
Own laptop computer 74% 83%Participate in online social networks more than 5 times per week 29% 55%Use campus and work computers 25% 10%Do not have internet access where they live 11% 3%
Have a social network profile 66% 85%
Media Consumption
Newspaper, magazine, radio, and television
Preferred sources of information
Influence of media
UNM Media Consumption Findings
• UNM students are more apt to stay informed on areas of science/health, technology & news in my field of study vs. business, entertainment, & sports.
• TV, radio & magazines were used for educational purposes vs. entertainment purposes.
Diversity Issues
Definition of diversity
Views on diversity
Diversity related behavior
Diversity learning outcomes
UNM Diversity Findings
UNM National
Felt campus is diverse 91% 80%Strongly agree/agree they personally contribute to campus diversity 74% 62%
•UNM students have learned more and become more aware about age and political diversity since starting college.
•UNM students consider the campus to be liberal (49%) compared to 34%. Conservative (5%) compared to 17%.
Future Aspirations
Academic plans
Postgraduate plans
Perceptions of the job market
UNM Future Aspirations Findings
UNM NationalAnticipate earning a bachelors degree as their highest degree 23% 28%Anticipate earning a doctorate degree as their highest degree 30% 26%
•UNM students were very concerned with work hours (20%) compared to 13% when selecting their 1st job.•They were less concerned about room for advancement (15%) vs. 23%.•UNM students expect to earn $20K to $40K during 1st year of employment compared to 34%, and 29% expected $40K to $60K compared to 35%.
Actions Taken
• Demographic data and student profiles• Student housing planning (families/children & older ages)• Student employment on campus• Student involvement in activities• Technology enhancements and strategic planning• Academic involvement with faculty• Years to graduate• Health & wellness – planning & programmatic changes
Next Steps
• Present data & information to UNM stakeholders
• How can this data provide value-added programs/services to students?
• Use data to make programmatic changes and strategic planning
• Conduct same survey in Spring 2010
• Compare current results with next survey
• How has data changed?
• Future strategic planning revised
Questions?
For more information go to
www.studentvoice.com
Click on Partnerships
Kim Kloeppel
Amy Feder
