Brand First! Then Power Up with Visual Content

Brand First! Visual Content

Then Power Up with

Copyright © 2015 re:DESIGN. All rights reserved.

Today’s media landscape:


Noise everywhere — bits and beeps — everything vying for attention

• Time is short and we’re all rushed

•People are distracted

the visualThe shift to

Nothing communicates more powerfully than the right visual

• Visuals get our attention

•We are visually wired

• Visuals are legible on mobile devices


visual contentThe online world is dominated by

Social media platforms are becoming increasingly visual

•Facebook, Instagram, Pinterest —

even Twitter and LinkedIn — all are becoming more and more visual!



But just postingvisual content is not enough!

For real business results, you need a plan — a strategy.

Smart marketing always begins by knowing what you are trying to achieve.


Visual strategy brand strategy.

is driven by


Brand Vision

Know your brand


Who are you?•

What makes you truly unique?•

What is your “why?”

What is your brand story?


Keep it short•

Make it compelling•

Speak from the heart


BrandStrategy

Focus your brand


What is your market?•

What are you trying to achieve?•

What are your goals and objectives?

How will you capture the attention of those you are trying to engage?

•What appeals to your audience,

your market, your online communities?•

Know all the parameters: stakeholders, budgets, timeframes…



BrandIdentity


your logoBegin with

The single most important identifier•

Encapsulate the essence of your brand•

Make it simple and unique•

Must work well at all sizes, in all media

brand imageEstablish your

Beyond the logo,

create a consistent look and feel that will

solidify your identity and unify all your

marketing and communications•

Good design mattersCopyright © 2015 re:DESIGN. All rights reserved.


BrandRollout

Brand and visually unify your:


Website•

Social Media Pages•

Brochures, Sales Kits•

Email Marketing•

Business Cards & Stationery…

Always shoot for a family feel:


E V E N T S

Join us! www.SocialMediaAssoc.com Informing, inspiring, and empowering

the potential of social and digital media.

Jump Start into Social Media

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Hilary Topper, President


Convey the spirit of your brand!Your brand should speak with one voice,

but that never means stagnant and boring.Connect emotionally.

All are important.Copyright © 2015 re:DESIGN. All rights reserved.

Color•

Typography•

Photo/Illustration Style•

Attitude, Personality…

Generate Excitement!


Your brand is a reflection of who you are and what people will think of your business, so do good work and keep the energy up!

(And we all know how important first impressions are.)

But most of all…


VisualContent

Visual content includes:

…and any other imagery that can be engaged with and shared.

PH

OT

O S

S L I D E S H

OW

S

INF

OG

R A P H I C S

ME

ME S

I L L U S T R AT

I ON

SVID

E

OS

QU

OT

E GR A P H I C S

A N I M ATI O

NS



“on brand”Visuals should be

This ensures a strong brand connection and creates instant recognition, which continually reinforces itself across all media.

and fit within the rest of your overall brand strategy.

Sharing branded visuals is key:



Images stand outlove sharing them!

in the busy social streams and people


Visuals stand out online:


Rule the busy social streams:

We are naturally attracted to beauty and positivity.

We are also attracted to visuals. •

They excite us, they inspire us, they soothe us, and they engage us.

•We pay attention to them,

believe them, and remember them.



“The brain processes visual information

60,000 times faster than text.

3M Corporation, 2001

“65% of the population are

visual learners.Kranzler, 1999

“93% of communication

is nonverbal.Psychologist Albert Mehrabian

sized and proportioned

to take full advantage of the different platforms.Twitter is horizontal, Instagram is square, Pinterest is vertical, etc.

Images should be

Quick tips:


logo, web url, copyright info and photo credits.

Be sure to include your


When posting on social media:


Include large images •

Link them back to your website, landing page or other important destination.

• Plan and schedule images

just as you would other content.

Embed images in your content:


Add visuals to your articles and other online content to stimulate engagement.

•Link them to other content or pages.

•Don’t forget Pinterest — make sure

each blog post has a pinnable image.


dramatic improvement

in online engagement and sharing.People will take action.

With a sound branding and visual strategy in place, you should see


“A post that includes an album or picture receives 120-180% more engagement.

Ekaterina Walter, Social Media Examiner“Photos are twice as likely to be

shared on Facebook as text-based posts.

MandLoys.com

A visual strategy:


Humanizes your business, making it social •

Drives desired behaviors and actions •

Establishes credibility, engendering trust•

Helps create and inspire brand advocates


indelible impression,

powerfully influencing what others think of your business.

A smart visual strategy built upon a smart branding strategy makes an


Power upyour business with visual content.

Experts are standing by to assist…

Make Your Business Sing

With Design

PAUL BIEDERMANN, Creative Director/Owner

Creating brands of distinction by intersecting business with design strategies that reach, engage and inspire people to action.

www.redesign2.com | [email protected]

Copyright © 2015 re:DESIGN. All rights reserved.Photos courtesy of Fotolia, Flickr/Creative Commons, Gratisography, Pixabay, and Stock.xchng.