The Power of Internet Memes and a Lot of Fun Along the Way(3)

7/29/2019 The Power of Internet Memes and a Lot of Fun Along the Way(3)

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The Power of Internet Memes And A LotOf Fun Along The Way

Web Design 383 days ago Writ ten by: Rachel Arandi l la

Internet memes may seem like nonsense, a complete waste of time. That theyre something for people with

nothing to do but to surf the net all day. But in actuality, these internet memes are big business. They shape

popular culture, change the way we live our lives, and continually evolve with modern society today.

What are Internet Memes and Why You Should Care

An internet meme is a cultural phenomenon, spreading like a virus, traveling from one person to another

swiftly until it takes on a life of its own. Meme is pronounced as meem, which rhymes with seem or team.

Meme is a termcoined by Richard Dawkins.

Internet memes are usually jokes, urban legends, viral videos, funny pictures or contagious music. Memes

today hugely influence modern language and culture. They shape how the youth, and the whole internet user

population for that matter, live their lives.

Marketing, advertising and promotions professionals embrace internet memes, because its inexpensive and

trendy; plus its unique characteristic is to spread like a virus.

The more people go online, the stronger memes will be. Memes equals money. Internet memes have

assisted in producing fame and fortune for many people, transforming nobodies to overnight sensations in theblink of an eye. Memes are a great opportunity; always at work even during your offline hours, always up for

24 hours a day, 7 days a week.

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The Science behind the Power of Internet Memes

What is the science behind the power of internet memes? The year 2000 onwards foresaw the meme

phenomena, which subtly represents the tones of todays social etiquette and culture. Todays culture and

humor keeps on evolving everyday. The cultural impact of internet memes cannot be ignored. In fact, it can

even be a tool for self-promotion, branding and marketing that will ensure your fame and success.

To prove our point, well give you an example. One of the most popular memes of all time is the many

pictures of the cat with funny, captions that throw grammar out the window. It is created by Hawaiian blogger

Eric Nakagawa with girlfriend Kari Unebasami. Do you know how much these cat pictures are worth?

The Original 'I can has cheezburger?' (Image from Mental Floss)

Nakagawas website dedicated to lolcats is now worth $2 million. It is the most popular internet web site

displaying pictures of cats, receiving as many as 1.5 million hits in a day. In a year the page receives over half

a billion, yep billion, page visits, making it in league with other major news empires sites like the Huffington

Post or NY Times. Theyre being extra profitable, just by creating memes. Nakagawas web site generates

images of these adorable cats and kittens with humorous captions. Pretty impressive, for cats.

These memes are outrageously funny, and they dont need a lot of time to enjoy. They take a few minutes ofyour time, and in the case of the lolcats, only a few seconds of your time. But dont start thinking coming up

with a meme is easy. Scientists and researchers have tried to study and understand memes. Every detail is

taken into account, to know why this meme succeeded and why another meme failed.

Researchers have difficulty studying memes, because unlike previous cultural phenomenons, the internet

meme does not have the problem of lacking cultural artifacts, but rather its exponential growth. Memes

spread like wildfire from social networking sites, such as Twitter, Facebook, Digg and Reddit.

Memes are highly unpredictable and untraceable: there is no hard science on which picture, video, or joke will

go viral next. In fact, a meme can be ignored for a long time before it explodes. One good example is

Rebecca Blacks Friday video, which was uploaded on February 2011 before comedian Michael J. Nelson

tweeted about it saying Songwriting isnt for Everyone. It became infamous almost overnight.

The lesson here is that we cant force a meme to become a viral hit. You do have to rely on luck a little bit.

Memes may bring you different results than what you expected. To be honest, memes are more of an art than

a science.
http://www.mentalfloss.com/wp-content/uploads/2007/04/cheezburger_410.jpg


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Top Memes of the Past Decade

I will share with you the top memes of the last ten years (erroneous sentence, because memes didnt exist

before that) and why they are so successful. What made these internet memes click? What did we learn from

them and how can we achieve the same success?

1. Planking

Planking, also known as the lying down game, is an activity that consists of a person lying face down with

arms at the sides, photographed and shared online. The term planking refers to the activity of imitating awooden plank. Plankers try to find the most unusual and most humorous places to plank. Some of the most

unusual places to plank include roofs, poles, on top of vehicles, even on toilets.

Image from Baller Status

Planking (Image from Heavy)
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Extreme Planking with the Help of Photoshop (Image by Fred Caiveau)

Planking has led to other variations such as owling, jebbing, teacupping,and lately, horsemanning etc. It has

its own holiday, Global Planking Day. Even big celebrities like Katy Perry, Chris Brown, Tom Green and

Justin Bieber have joined in on the fun.

Katy Perry Planking (Image from Popcrush)

Although planking seems like a harmless enough game, there are always daredevils out there who seem to

want to be in troubles way. Planking has caused many accidents or issues.
http://www.flickr.com/photos/51397227@N02/


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Dangerous Planking (Image from Free Jokes Funny)

Seven doctors and nurses have allegedly been suspended for planking while on duty. One man has also

been arrested for planking on a police vehicle. Worse, A 20 year old man, Acton Beale, fell to his death after

attempting to plank on a 7th floor balcony in Australia.

2. Rebecca Blacks Friday

Rebecca Black is the epitome of Bad publicity is better than no publicity at all. Her video Friday on YouTube

has 3.1 million dislikes (or 87.1% of the total ratings). Despite that, she has amassed 167 million views and

hundreds of parodies. It is the 22nd most viewed video on YouTube of all time, before it was taken down on

June 16 as per Blacks request.

If you take a look at her Friday video, youll see that the song lyrics are terrible, and the video just mediocre

and the use of auto-tune was heavily criticized as well.Shes now a millionaire because of her publicity (albeit

negative). Friday was hated by the public, but proved to be a commercial success: in a matter of days,

iTunes received 2 million downloads and with an iTunes payout of $0.70 per download, earning the singer

about US $1.4 million in just a few days. Not bad for a thirteen-year-old.

3. Chuck Norris Jokes

Chuck Norris jokes are about the martial artist and actor Chuck Norris, stating exaggerated claims about

Chuck Norris strength, ability, toughness, endurance, or everything else what makes him awesome. The

claims are mostly absurd which is what makes them so hilarious. These jokes have spread around the globe

via the internet.
http://freejokesfunny.com/418/people/23348/dangerous-planking.html


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Image from Techworld

The Chuck Norris jokes first appeared on Late night with Conan OBrien, and started appearing on theinternet. It was a huge hit. Chuck Norris himself was flattered and found them humorous, but tries to not take

them seriously.

Some of our favorite Chuck Norris jokes are:

Chuck Norris counted to infinity twice.

Chuck Norris has already been to Mars. That is why there are no signs of life there.

Chuck Norris doesnt cheat death, he beat it fair and square.

Chuck Norris is the reason why Waldo is hiding.

Chuck Norris made a Happy Meal cry.

4. Famous Dancing Baby

The famous dancing baby animation, also known as Baby Cha Cha, is a short 3D animation of a baby,

dancing cha-cha to the intro of the song Hooked on a Feeling. This short animation is among the earliest

examples of internet memes, having spread through chain e-mails.

It has appeared in several shows and parodies, where it became a recurrent hallucination in the Ally McBeal

series.
http://news.techworld.com/networking/3213248/chuck-norris-botnet-karate-chops-routers-hard/


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We love babies, theyre cute and adorable, ergo babies sell. We love them more if they can do crazy things

they normally cant. The Dancing Baby Meme was so popular it even spawned many imitations, parodies,

remixes. One such is the viral ad Evian Roller Babies featuring babies dancing and hopping in skates.

5. People of Wal-Mart

People of Wal-Mart features heavyweight, poorly dressed and just plain crazy people who shop at Wal-Mart.

The pictures are absurd, silly, weird, and some are just gross. You can check all the funny pictures on their

official website. Basically the web site mocks the shoppers of Wal-Mart. This internet meme is not for

everyone, as it may offend some people, but youre invited to check it out or just leave.
http://www.peopleofwalmart.com/http://www.peopleofwalmart.com/http://www.peopleofwalmart.com/http://www.1stwebdesigner.com/design/power-internet-memes/attachment/dancing-baby-animation-meme/


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6. Demotivational Posters

Demotivational posters are spoofs of the often clichd motivational posters found in corporate offices and

such. Like a motivational poster, it consists of a single picture, with a black border, with an all caps title in

white, usually a serif font. Most often it is followed by a subheading in smaller font.

The purpose of motivational posters is to inspire, demotivational posters work the opposite: they are

pessimistic in nature. These are among the most common internet memes today, seen all over the

cyberspace and shared among social networking sites. There are now dozens of websites dedicated to

generating these hilarious demotivational posters.
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These posters are effective because theyre simple, sweet and fast. Theyre really funny too. It shows that

one strong, single picture can be very devastatingly powerful when paired with witty copy.

7. Y U NO Guy

Y u no guy is a cartoon featuring a highly annoyed face, with his hands out and palms outward, as if

screaming Y U NO?. It characteristically uses text style grammar. It first appeared on Tumblr on

LOLTumblrWallpapers, which instantly received 10,000 reblogs.
http://www.1stwebdesigner.com/design/power-internet-memes/attachment/first-meme-character/http://www.1stwebdesigner.com/design/power-internet-memes/attachment/demotivational-meme-poster/http://www.1stwebdesigner.com/design/power-internet-memes/attachment/meme-internet-funny-poseters/


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Inspiration for Y U NO GUY (Image from Know your Meme)

Y U NO GUY is inspired by a character from Gantz, on Chapter 55: Naked King. His facial expression shows

extreme rage and frustration.
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Other internet meme characters that are part of the Rage comics include Cereal Guy, Lol Guy, Okay Guy,

Forever Alone, PFFFFT, Troll face, Me Gusta and more.

Other Meme Characters

Memes as Promotional and Marketing Tools

Memes should not be seen as a link building tool, but rather as an effective promotional and marketing tool.Viewers can relate better to a meme than a long article. Thus it is effective in creating a loyal online following

base, where they can keep on coming back to your website. The meme can create trust and loyalty in your

web base, an integral value in marketing.

But memes can travel from one site to another, from one social networking site to another, thus you cannot

be the sole carrier of the meme even if you are the owner. How can your site benefit from the meme if this is

the case?

Of course you are recognized as the source of the meme. As the internet meme gets more popular, searches

increase and thus bring more visitors to your web site. Successful meme marketing is a lot like viral

marketing. It builds up online credibility, increasing social popularity. More and more people come to your site

web site. If they enjoy it, they share it to their fellow friends. Thus it creates a domino effect, reaching millions

of viewers in a short time. Memes are like a self-replicating virus.

Memes may work like magic overnight, or they may take time to spread. Social networking web sites aid in

spreading your internet meme. Because of this, social networking is the perfect avenue to test the success of

your meme by tracking its popularity and reading comments and reviews. Memes are still largely unknown
http://www.1stwebdesigner.com/design/power-internet-memes/attachment/lol-funny-meme-characters/http://www.1stwebdesigner.com/design/power-internet-memes/attachment/funny-y-u-no-meme-collection/


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+2233 Recommend this on Googl Follow @1stwebdesigner

and mysterious even to the best researchers, but one thing is known: memes are one of the most important

tools in online marketing today.

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6 Brilliant Comments - Join Discussion Now!

Chris

Posted 373 days ago

Lain

Posted 379 days ago

Sandeep

Posted 382 days ago

JohnPosted 382 days ago

52

Katy Perrys arms are not by her side, thats not planking!

Interesting concept and fun round up. Not sure, though, that Menes cabin be considered a tool since its not

clear what will go viral and what wont Which seemed to be the point of your article.

Nice Article and very enjoyable. thanks for share with us.

I actually did my M.A. symposium on memes and how they are distributed. The key between viral and

meme status seems to be whether the original work is mutated or replicated in some way. Check out some
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Gavin

Posted 383 days ago

Rachel Arandilla

Posted 382 days ago

2012 1stwebdesigner. Design byDainis Graveris. WordPress Theme byDaniel KurdoghlianPage loaded in 3.016 seconds.

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more research at whatsameme.com

haha some of these are brilliant. Im an avid 9Gag user so I see these things all the time and they never fail

to crack me up. Apart from the Y U NO guy, I really dont understand how that thing became popular. Theoriginal gag is funny but re blogged 10k times and then constantly reused? Really dont understand that.

planking on the other hand classic!

i think memes are subjective, so it depends from person to person. personally, im not much of a fan

of the planking phenomenon. but chuck norris jokes never fail to crack me up, even until now. haha.
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The Power of Internet Memes and a Lot of Fun Along the Way(3)