The Pioneer 157

THE PIONEER MARCH 2012

03 EDITORIAL

Spring will come again, as

always

04 CAMPUS LIFECAMPUS WORLD

If food was money, would

you still waste it?

06 CAMPUS LIFECAMPAIGN

The Map of Dong A-ri

08 ENVIRONMENT

Food Miles

09 CARTOON

Do You Know Celebrity

Marketing?

COVER STORY10 Campus Life with Tuition

Recently, because of soaring

university tuition, students

cannot enjoy campus life. The

Finance Supervisory Service

said °∞About 50,000 students

have racked up loans to a total

amount of 80 billion won.

CONTENTS MARCH 2012 NO. 157

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ON THE COVERKorea needs moreeducation welfare.


CONTENTS MARCH 2012 NO. 157

15 SPORT

Flying through the Air

16 ECONOMY

Let’s be Prudent University

Students!

18 ZOOM IN

Samcheonpo Silan beach

CULTURE24 Full of Beautiful Dance

and Music

25 Jinju National Museum

26 Gajwadong Pasta Map

28 TRAVEL

From Bito to Silan

30 FOOD

A Gift from Spring

32 JOB

Follow Your Dream

COVER STORY12 How do GNU students

earn their money?

14 Korea needs more

education welfare

SOCIAL EXPLORER20 Do you understand Celebrity

Marketing?

21 Consumers evaluate the

product itself

22 GNU Student Attitudes

Concerning Celebrity Marketing

23 The reasons why Celebrity

Marketing is increasing

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Winter has finally passed and spring has come again, asalways. Although it is a predictably natural phenomenon, italways feels new. And then this fact always feels new again tome: my first winter with The Pioneer was warmer than Iexpected; it also kept me very busy. I had been to almost all thepasta restaurants located in Gajwadong, I had an exciting flightin the sky; when I went to Bito island, I felt the pain of Hansen’sdisease; walking the Silan beach I saw picturesque nature withmy own eyes. The Pioneer talked about food miles for anenvironmentally-friendly dining table and studied the amount offood wasted at university cafeterias. We visited the JinjuNational Museum and studied Korean history with childrenfrom multicultural families. We live in an age where wealthequals status. In Issue 157 of The Pioneer, we will be discussingthe fees which are so inseparable from a university education.There is a connection between money and consumption, andThe Pioneer introduces the various financial instrumentsavailable to university students for smart consuming. There arealso many interesting stories about things such as the attitude ofGNU students coping with celebrity marketing.

Before becoming Editor-in-Chief I asked myself: “whichtype of Editor-in-Chief do you want to be?” This question is thesame as “What kind of journalist do you want to be?” Here aretwo words and a blank: “I am ___.” If someone asked me to fillin the blank, could I fill it in without hesitation? Maybe the lifethat we are living now is our opportunity to fill in the blankspace. Do you have a “nom de plume”? In Korea, “nom deplume” is called ‘Ho’, which is an informal name referred to ina way that is different from one’s original name or character.Most ‘Ho’ signify the residence or the aim of the person referredto. Therefore there can be many ‘Ho’ for a person if that personhas many goals. If the residence changes several times, ‘Ho’would change many times as well. This ‘Ho’ can be made byoneself or by others. It can be the same for us today too. What anice thing it is that I am called “wannabe”something! Starting the first day of March,what will you do to create your new ‘Ho’?

Spring will come again, as always

Kim Yoo-Jin Editor-in-Chief

THE PIONEER MARCH 2012 3

EDITORIALThe Pioneer

The Pioneer was first published July 10,1979. The magazine is publishedduring the spring and fall semestersand is distributed free of charge.

EDITOR OFFICE 5F, Student Union Bui lding,

Gyeongsang National University, Jinju-daero, Jinju,

Gyeongsangnam-do, Korea.

TELEPHONE NUMBER 055) 772-0795

WEBSITE http://pioneer.gnu.ac.kr

Publisher Kwon Sun-ki

Executive Editor Cho Kyu-woan

Faculty Advisor Choi Sang-han

English Advisor David Crofton

Assistant Editor Kim Hye-jung

Editor-in-Chief Kim Yoo-Jin

Senior Editor Lee Garam

Honorary Reporter Jeong Ye-ji

Reporters Choi Yumi, Oh Yurim, Kim Jihui, Jeong

Juhui

Printing Seorin Design (055)756-5151, 5152

CHANGE OF ADDRESS If you are a subscribed reader

of The Pioneer, please send all changes of address to

[email protected]. along with telephone (055-772-

0792).

The Pioneer

welcomes your opinions on

any of its columns, photos,

essays or general

correspondence to e-mail.

Letters are accepted in both

Korean and English.


CAMPUS LIFECAMPUS WORLD

If food was money, would you still waste it?By Kim Ji-Hee Photograph by Kim Ji-Hee

W ait! Before you throw away that food without thinking! Do you know how foodwaste is disposed of? Since 2005, landfills of food waste have been banned. However

things which have been incinerated, composted, foraged or died a natural death can bereclaimed, so food waste can be recycled through some of those methods. Wastecomposting processes are more complicated than you think. If you just listen to the process,you can get a headache. There are many processes for disposal although we simply throwfood waste away. Actually, you don’t know how it’s dealt with, do you? Please look at theproblem of food waste:

All GNU cafeteriasassign food waste to acompany on consignment.The things that can be usedin feed and fertilizers go tofarmers. According to Aram-gwan (the dormitorycafeteria), GNU studentsthrow food away at a rate of0.1kg(=100g) per person perday. If each student throws

away just 0.1kg per day, the total food waste for all GNU students is tremendous. Howmuch in one day? One week? One month? Or one year? Staff at the College of Engineeringcafeteria, the College of Agriculture cafeteria, the Central cafeteria and the cafeteria in theCultural Education Center serve the food to students. Students can take their own food inAram-gwan. I think we need to heighten the degree of students’ awareness about foodwaste. Fortunately, the Aram-gwan cafeteria institutes several measures against food waste.Other cafeterias take minimal steps against food waste or their employees give studentsmoderate amounts of food but take no other measures to decrease food waste; it’s justaccepted as a normal thing. They also don’t have any plans to decrease food waste.

Let’s look at the GNU College of Marine Science: the GNU College’s dormitorycafeteria has three penalty levels for leftovers. First is a penalty point. Second is a fine. Third


is to be forced to eat everything. Andthe GNU College of Marine Scienceconducted an ‘Empty dish workout-ECOCAMPUS’. What is‘ECOCAMPUS’? It is a club withinthe GNU College of Marine Science.This club has an interest inenvironmental problems. Theyconducted an empty dish workoutwhich raised student awareness inTongyeong and is a nice example forevery campus cafeteria. So we needto learn from campaigns such as thatof the GNU College of MarineScience.

Dumped food waste has anextremely bad effect on ourenvironment. First, a bad smell occursbecause of nitrogen and othercompounds. As well, food wastebreeds harmful insects. Air pollutionis increased during the incinerationprocess. It’s no wonder we havewater and ground pollution. Ifdumped food waste could beconverted to money, it would equal ahuge amount. It is not only a pollutionproblem, but also a financial problem;the waste disposal process itselfincurs many additional expenses.

Food waste, Is it money you’rethrowing away? We need to raise ourconsciousness about dumped foodwaste. Please take only the food thatyou will eat. Both students andcafeterias at GNU can make a greatereffort towards this so that theoccurrence of food waste isn’t such aserious environmental and financialproblem.

Interview The Nutritionist in the Aram-gwan Cafeteria:

How did the slogan contest aboutdecreasing food waste come about? = I posted a notice on the board awhile ago. We are scheduled to use itat our next event.

‘Day of Zero Leftovers’ is here. Iwonder how much that actually affectsthe wastage.= On the ‘Day of Zero Leftovers’,food waste decreased by 50%.

That is very effective! And at one timeall food was distributed freely in Aram-gwan cafeteria, but nowadaysemployees of the cafeteria give students less food; what is the reasonfor that? = The cost of ingredients rose and as our menus are divided into A or Bcourses, some students would take another student’s food that is nottheir own and that would change the food items they had.Consequently, we would get more and more leftovers. So nowadays,the staff serve some of the food themselves, rather than let the studentstake what they want.

I think as well that if the spoon that scoops up soup or sauces is smallerthan the one currently used, it would also be an effective way todecrease the amount of food waste.= Yes, we have already considered that. A smaller spoon is helpful indecreasing the amount of food waste, but it isn’t efficient becausestudents take much longer to get the amount of food they want, and sothe waiting line is much longer.

And I saw that students who throw away too much are given a penaltypoint according to dormitory rules. Is that still running? = Well actually, that rule shows up on the Internet, but it is not beingenforced because it is so subjective, isn’ it?

Finally, is there anything else you’d like to add about this job or aboutfood waste?= ‘Day of Zero Leftovers’ slogan, etc. is all an effort toward decreasingfood waste. I really hope students change their habits so we don’t needsuch events. Though students eat a lot, I like them. But please do notleave food. The more leftovers we have, the more our food costs rise.We have a limited budget to spend on food, and I’m sad when I see toomany leftovers. I hope students take their food while being aware ofleftovers.

I see. Thank you for your answers.

6 THE PIONEER DECEMBER 2011

CAMPUS LIFECAMPAIGN

In 2012, a new semester is beginning. Freshmen have had variousexpectations about university since they were high school students. One

of those expectations is about the club, the so-called Dong A-ri. Maybeyou have participated in extracurricular activities in high school; but inuniversity, the Dong A-ri may make you feel really valuable, because youcan enjoy everything you want to do (besides acadmic activities) withother Dong A-ri members and realize your own value. Actually there aremany Dong A-ri at GNU. Although several groups come into existenceand then quickly disappear, here is an introduction.

Dong A-ris are divided into 11 genres such as public performance,volunteering, culture, foreign language, international, painting, literature,physical education, arts, academics and religion. If you like music anddance, you could join a Dong A-ri related to public performance in orderto develop your talent. If you join the volunteer groups, you could beproud of your contribution to social matters beyond normal schoolactivities. And if you join a club related to foreign languages, literature oracademics, you could study those things you are most passionate about.Next to self-development, relationships are the most important thing youshould do. Many students can go through various ordeals in relationshipsbecause you have to manage your schedule on your own. In instances suchas this, Dong A-ri activities let you broaden your range of relationships.

When you do something, if you can see your own results directly, youcan improve yourself in efficiency. At GNU, there is a festival in May forDong A-ri called Owalje. In Owalje, all of the clubs perform on a big stagewhat they have practiced daily. Everyone, including those who didn’t joinany Dong A-ri, can enjoy this festival. Now, take a look around and seewhat kinds are available and where they are.

I hope you find one you want to join. There’s no doubt a club can helpguide you.

By Oh Yoo-Lim Illustrated by Kim Seon-woo Photograph by Kim Yoo-jin

THE PIONEER DECEMBER 2011 7

8 THE PIONEER MARCH 2012

L et’s think about where the spinach onyour table came from.

Have you ever asked the food that youhave eaten: “Where are you from?”So, where did it come from?Have you ever heard about “Food Miles”?

The word food mile is a unit used tomeasure the distance that a food producttravels from where it is produced towhere it is sold or consumed. The longerthe food mile, the lower the safety level offood. In order to prevent food fromrotting, agricultural pesticides and foodpreservatives are utilized. They can causedizziness, disorders, nausea andneuropathy, so we could lose our healthbecause of them.

But the real important thing is that thelong food mile destroys our environment.Do you know why? The transportation offood can create a lot of CO2, which hasan impact on global warming. How muchCO2 can occur during transport? Anairplane creates 150g/km of CO2, while a

train creates 20g/km.Notwithstanding this, restaurants and

grocery stores buy imported foods withlong food miles in order to get the bestprice. Let me use the food miles of theBulgogi we all enjoy as an example. Mostgrocery stores usually use beef fromAustralia, soy sauce made from USAbeans and peppers from Indonesia. In aninstance such as this, how long will thefood mile be and how much CO2 will beemitted if you eat Bulgogi in Jinju madeout of these imported ingredients?

The entire food miles equal 21,517km and the CO2 emitted is 3,225,150 g.

To reduce the food mile, the Ministryof Environment instituted the policy ofcarbon labeling, which gives a Carbon-Certification mark after calculating theemission of greenhouse gases over theentire production process.

Unfortunately, the implementation ofthis policy is not under the responsibilityof the government but rather is

participated in voluntarily by thecorporations themselves. Thosecompanies who want to participate setthemselves a CO2 emissions-reductiongoal, and if they achieve it, thegovernment gives them a Low-Carboncertification mark.

Eating food that emits less carbonprotects our environment, but it alsoactively participates in the low-carbongreen growth booming globally.According to the UN everyone has abasic human right to eat good food and toeat it safely. It is inconsiderate to eat foodwith long food miles. The continuation ofour consumption of food items with longfood miles will add to global warming.Every time we eat it, we harm an animal’shabitat, whether that animal lives in thepolar regions or in the tropics.

For our health and environment, whynot try a food miles diet?

ENVIRONMENT

Food Miles By Jeong Ju-Hee Illustrated by Kim Seon-woo

9

CARTOON

THE PIONEER DECEMBER 2011

By Kim Seon-woo Junior, the Dept. of English Language and Literature

10 THE PIONEER DECEMBER 2011

COVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORYCOVER STORY

Campus Life with Tuition

R ecently, because of soaring universitytuition, students cannot enjoy campus life.

The Finance Supervisory Service said “About50,000 students have racked up loans to a totalamount of 80 billion won”. Three-fifths of allstudents have debt. So, just how much debt dostudents have?

Among students that are in debt, 32% have adebt of between 5 and 10 million won, 10% ofstudents have a debt of between 10 and 15million won, 8.8% of students have debtsbetween 15 and 20 million won, 7% of allstudents have debts of between 3 million and 5million won, 6.6% of students have debts ofbetween 35 million and 40 million won, 5.7% ofstudents owe between 20 million and 25 millionwon, and 4.4% of students owe between 25

million and 30 million won. Moreover 86.8% ofstudents who are in debt answered that the maincause of their debt was because of high tuition.While 11% of students were delinquentborrowers, the most amazing thing is that 26.8%of this 11% are still delinquent borrowers.

These high tuition have led to the generationof a number of newly-coined words. The first isGeo-ma which has been a big issue.

The students live together at Geoyeo-dongand Macheon-dong in Seoul. So they are calledGeo-ma university students, after first letter ofGeoyeo-dong and Macheon-dong.

Geo-ma university students engage in illegalmulti-level marketing to earn their expensivetuition. The illegal company forces students whodon’t have money to buy expensive goods by

By Jeong Ju-Hee

THE PIONEER DECEMBER 2011 11

lending and they get much greater profits. The second is Deunggol-top, which also reflects this serious social problem. As tuition fees gethigher, Deunggol-top changes to Ingoltap which has a strongermeaning than Deunggol-top. The third is Albujajok, which originallymeant economically rich, but lately has come to mean students whowork part-time in order to pay for tuition.

This serious problem forces students to give up three things, whichare going out, marriage and childbirth. During their school days,students can’t even conceive of the idea of going out because theyneed earn their tuition. After they graduate, they give up these threethings because they require a lot of money. It is too much for thembecause they have to repay their tuition fee, which results in a lowernet salary. We call these young people the Sampo generation. The nextword is Cheongnyeonsilsin. This refers to university students who willbe unemployed or delinquent borrowers after graduation. Similarly,Sireobyejeongja means graduand because many young people havedifficulty getting a job after graduation.

A student who belongs to the College ofNatural Science earns his tuition with a

part-time job. As soon as the semester ends,he goes back to his hometown to earn money.His vacation schedule is very busy because ofhis work load. On weekdays he works at ameat-packing factory from 8:00 A.M to 5:00P.M. After finishing that job, he goes to thePC-bang to work from 6:00 P.M until 10:00P.M. On weekends he works at a bread storefrom 9:00 A.M until 6:00P.M.

Why does he have to work? Is it becauseof his high tuition?

He earns 1,200,000 won by working atthe factory, 600,000 won per month from the

PC-bang and another 500,000 won per monthfrom the bread store per month. During hisvacation, he earns about 4,600,000 wonduring the vacation. He lives away from hisfamily, and has a room alone near the backgate of GNU. He also has a part-time jobduring the semester to cover his livingexpenses. The money he earns, he uses to payfor his rent and food as well as transportation.His father was fired from his company whenthe son was a high school student because ofthat he should earn his own tuition. He wantsto have fun with his friends and studyTOIEC, but he has to go to all his jobs to beable to continue his next semester.

By Choi Yu-Mi, Jeong Ju-Hee



Part-time Job I’m Not a Fortune-Maker

How do GNU students earn their money?

These day’s high tuition fees make new words. In this current economic situation, how doGNU students pay for their tuition? Here are four student interviews. In this interview theinterviewees will remain anonymous.

How long does it take to earn tuition from a part-time job? Tuition for the College ofEngineering is 2,328,000 won. If you are not a resident you will need to pay additional livingexpenses, on top of which you will also have to buy your textbooks, food, daily necessities andso on. For example, if you live in the BTL dormitory, Albamon estimates that the averagestudent’s pocket money is 40,000 won per month.

Korea’s minimum wages is 4,580 won per hour. If you work part-time to pay for tuition, youwill have to work 509 hours. On top of that, if you want to work part-time to pay for your livingcosts, you have to work for 2,183 hours. One year is about 8,760 hours and if we suppose thatyou sleep for 6 hours per day, then you will have about 6,570 hours for other activities. But youhave to attend a lecture during semester for 4 hours per day, you will have 5,783 hours left in ayear.

In this situation, if you work for about 2,138 hours to earn the money mentioned earlier, youwill have your available time down to about 3,555 hours per year, which seems like a lot of timeon the surface of it, but in actual fact means you can rest for just about 58 minutes a day. If youtake into consideration the times involved in getting from place to place and for necessarypreparation, you can’t have any free time left at all. The students who work part-time to pay fortheir living costs tend to get poorer grades, so they’re not eligible for scholarships, which justcatches them in a vicious circle whereby they become dependent on that part-time job. It is aserious problem, not only for each individual but also for society as a whole. Although studentswant to study, they can’t because of high tuition fees.

A student who is affiliated with theCollege of Engineering receives her

tuition from her parents. The College ofEngineering’s tuition is about 2,200,000won per semester. Some may say thatthat is not expensive compared to aprivate university, but it can be a hugestrain on many homes. Nevertheless, shecan apply for a student loan or earn hertuition with part-time work; her parentspay her tuition so she can have acomfortable campus life.

During our interview, she said “I feelsorry for my parents. Last semester Ididn’t know about my parents’ effort. ButI do now, so this semester I will studyhard for my parents.” Her older brother isalso a university student. Her parentssuggested that he join the army despitethe fact that he wants to continuestudying; he finally decided to do thatbecause of the high tuition fees.


Scholarships The Range Needs to be Broadened

Parents

The Pioneer interviewed a GNUstudent whose burden was lightened

by a student loan. This student, whobelongs to the Department of PoliticalScience and is a Junior, used a Deundeun(repayment after graduation) student loanin 2010. Because this student knew thatuniversity tuition is very demanding on ahousehold even before the actual entranceinto a university, she applied for thestudent loan. She also told me that theDeundeun student loan could be repaidafter graduation and the redemption islong-term, which is a great advantage, butthe bad side of it is that interest accruesduring the redemption term and can bequite burdensome. This student told ThePioneer that she has no intention ofapplying for more student loans in thefuture and is planning to lighten hertuition burden through scholarships.

Student Loan

The Pioneer interviewed a studentwho has received various

scholarships. She belongs to theDepartment of Political Science, is also aJunior, and was exempted from tuitionbecause of her good grades when sheentered GNU. She also got good gradesin her first semester and because of thatwas exempted from tuition by a school-supporting organization; that scholarshipis called Gaecheok A Scholarship. She

receives other financial scholarships aswell. She said that the variousscholarships helped her family financiallyby reducing the expenses needed for hereducation. In 2011, she won first place inher department but still wasn’t able toreceive a total tuition scholarship, whichshe felt was unfair. She said that the rangeof scholarships needs to be broadenedcompared to what is currently available.

GNU Mileage The GNUMileage Scholarship is a systemwhich gives points for GNUstudents through participation inuniversity academic skillreinforcement programs andinvolves the receiving ofscholarships based on acquiredmileage. Students can participate inmany programs such as ICDL(International Computer Driving License), self-coaching programs, foreign languagelectures, participation in mock TOEIC, participation in the E-Z program, GPP (GlobalPioneer Program), industry internships and so on. The qualification is a minimum of 10points (with a ceiling of 300 points) in mileage, more than 10 credits in a semester, andan average GPA of higher than 2.5. Scholarship amounts are calculated as 5,000 won xthe acquired “mileage” points, with a scholarship maximum amount of 1.5 million won.The maximum mileage is 300 points.

Two Children If there are two or more children in one family at GNU and if theincome is less than 50% of what is considered a lower class income level, a student canreceive this scholarship. The qualification is that a student should participate at least twotimes in various programs (more than 5 points in mileage), receive more than 10 creditsin previous semester credits and have more than a 2.5 GPA. The Scholarship amount is apartial exemption from tuition payment.

Jump Scholarship is the system which pays 50% or 100% of the tuition for studentswho receive much higher scores than the previous semester. The qualification is that thestudent must have participated in that particular field at least once before, has more than10 credits in each semester and has attained a GPA of 3.0 or higher. The recipients willbe either first term Sophomores, Juniors, or Seniors or second term Freshmen,Sophomores, or Juniors.

Heemang Nanum The Heemang Nanum Scholarship is for students who are fromlower income families. Qualification is for students who get more than 20 points inmileage, take more than 10 credits in each semester and achieve a GPA of 3.0 or higher.The scholarship amount is a million won in a variety of different tuition schedules.

M any GNU students are lightening the burdenof their parents’ assistance through various

methods which include part-time jobs, student loans, and receiving scholarships for their universitytuitions. This reality is not only for GNU studentsbut also for students at many other universities. Asyou know, GNU is a national university located inGyeongsangnam-do. Normally, students in privateuniversities with expensive tuition will find theburden more demanding than at a nationaluniversity.

Table 1 is data which compare Korea’s burdenratio of university tuition with that of othercountries. Calculating tuition by GDP per capita isthe most objective way to compare data againstknown university fees. According to Table 1, thereare no developed countries with a university tuitionfee burden ratio of more than 14%. But in Korea itcan be as much as 27%. We are paying 2 times theuniversity fees that Japan is and 9 times that ofItaly, which ranked 10th of OECD nations. Possiblythere are some people who feel it is O.K to pay anannual university tuition of 5,840,000 won, but thisamount is an average which includes tuition fromnational and municipal universities, as well asprivate universities. By looking at nothing otherthan this data, you can see that Korea has thehighest university tuition burden of all OECDmembers. According to Table 2, of the 26 countriesin the submitted data regarding public expenditurefor higher education shouldered by government,Korea is the second-lowest after Chile at 20.7%.Although university tuition in the United States isthe most expensive, family expenditure burden isjust 34.2%. The student loan mentioned the above isliterally a loan. The Pioneer thinks that Korea needsmore education welfare benefits and changes thesystem so that the government takes theresponsibility away from the central system ofprivate universities.

By Choi Yu-Mi

Korea needs more education welfare

Average annual tuition fees in US dollar by OECDGDP per capita by The World BankBurden ratio = Average annual tuition fees in US dollar

/ GDP per capita X 100

Government s burden ratio of public expenditures forhigher education among OECD members Table 2

Burden ratio(contrast with GDP) Table 1




By Kim Yoo-jin

SPORT

The term “light aircraft” means acomparatively small and light

plane. Our nation’s first ultralightaircraft was made by Park Hong-Su in1980. In that initial attempt, he tried totake off from the ground with a smallengine-powered hang-glider. One yearlater he succeeded in actually gettingoff the ground and completed a two-hour test flight. This became thebeginning of our domestic ultralightaircraft culture

A light aircraft is rather similar to anormal plane when applying for aflying license. To get a license,applicants are required to take both awritten exam and a practical exam.After applicants have passed thewritten test, they must then undergo 30obligatory hours of practicalexamination. A light aircraft can costsomewhere between 70 million wonand 80 million won today.

The only place to experience lightaircraft flight in Gyeongsangnam-do iswith Sung Woo Air, which is located inHaman. It takes about 90 minutes toget from Jinju to Haman throughMasan. There is no publictransportation from the Haman busterminal to Sung Woo Air, but you canget there by taxi for about 9,000 won. Itcosts 50,000 won per person to

experience a light aircraft flight, whichwill take about 15-20 minutes. Youride in the light aircraft with aninstructor, and before you take off, youmust report to the control tower of theairport for even the smallest plane.

When The Pioneer arrived at SungWoo Air, we were surprised at thechilly surroundings. Before boardingthe light aircraft, we observed the flightpreparations with the instructor. Thewings of the light aircraft were shakingvigorously. All of a sudden I wasn’t sosure that it was safe for us to ride in it,but I sat down and checked my safetyequipment. Soon after, we left theground. Surprisingly, there was none ofthe wobble that I was so worried about.Both the take-off and landing werevery successful. Everything on theground is so small and toy-like fromthe aerial view. I was very excitedbecause with the light aircraft I wasable to go back over the route we tookby bus and taxi. Our instructorexplained that he expected anincrease in light aircraft in thefuture because of thecomplicated roads y s t e m sand the

increasing volume of traffic. Actuallythere are many people who spend theirweekend flying a light aircraft. Imagineif that was your holiday: In themorning, you prepare your lightaircraft and take off. In the afternoon,you land around Seomjin River andenjoy your lunch, after which you takea delightful walk and then fly backhome. And it`s not difficult toexperience what a light aircraft is like.It would be so much better toexperience it with your family orfriends on a free weekend than to nevereven try it.

When we visited Haman, there wasa girl there who has dreams ofbecoming an astronaut. She waspreparing to get a light aircraft license.Flying makes her forget any stress shehas and releases all her pressures. Iencourage her to fulfill her dream.

Photograph by Kim Yoo-jin


ECONOMY

Let’s be PrudentUniversityStudents!By Jeong Ju-Hee

Someday I hope to go backpacking around Europe! All of us who enter university havevarious dreams, but to achieve them, we need a lot of money. How do we, with our

various hopes and dreams, get the money we need to achieve those dreams? The most commonway to make money is by getting a part-time job or by saving the money which we receivefrom our parents. To deposit that money, we go to a bank. Recently, one bank that is aware ofstudents’ dreams has tried to interest students with a financial package designed for people intheir twenties. Other banks try to enroll students by holding programs which help students tobuild their careers. With all the options available to us, how can we use these programs wisely?

Let’s take a more detailed look at the different methods the banks use to entice universitystudents in their twenties. The banks target them by providing debit cards and bankbooks fortheir exclusive “20’s only” use. Take control of your habit so you can control yourconsumption more effectively. For example, I usually go to Starbucks or buy my books atKyobo Book Store.

Shinhan S-20 CardKB Nori Card

Transport Can use bus and subway in Korea

Movie CGV 35% refund discount

Coffee Starbucks 20% refund discount

Book store Kyobo Book store 5% refund discount

Restaurant Outback, VIPS 20% refund discount


Movie MAX MOVIE 2000won discount

Coffee Starbucks, Coffeebean 20% cash back

Book store Kyobo Book store, Bandinlunis 5%

cash back

Restaurant T.G.I Friday 20% refund discount


Banks know it is difficult to catch new student customerswith only a financial instrument, so they provide helpfulopportunities for students. Each bank has their own program;let me introduce some of them to you:

The first program I will introduce is Heemang Gongbu-bang, which is run by Kookmin Bank(KB). If applicants agreeto participate in this program, they will become a mentor, or aso-called “Starking”. Their proteges are connected with thecommunity children’s welfare center. These mentors guidethe protege’s studies and do other cultural activities withthem. KB selects new mentors every June and December bygoing through three different processes. The first of these is adocument-screening process. The second is a personalinterview and the third is the final interview. Anyoneparticipating in a four-year university program can apply, andmentors work 4 times a week for 6 months. KB supports theirmonthly activity costs, and gives a scholarship award ifmentors work more than 6 months.

The second program is Shinhan Gonggam Gijadan,offered by Shinhan Bank. The title of this program iscommunicating with university students and it continues for10 months with 27 different groups. Anyone who is auniversity student can participate in the program. The activityof this program covers not only the reporting of financialnews but also makes reports concerning students’ happiness,entertainment and so on. Gonggam Gija who are selected forthis program introduce their works by SNS and blogs. Whenoffline, they find ways to promote “S-20”, Shinhan Bank’s

special card for people in their twenties within their specificgroup. Shinhan Bank provides financial support for theirmonthly activities and awards a certificate at the completionof the program. The best student in the program gets thechance to visit a reporting doing a foreign financial report.

The third program is a marketing camp run by the KoreaExchange Bank (KEB). KEB holds a marketing camp foruniversity students over a period of two nights and threedays. Only 10 of the teams which pass the preliminaries canparticipate in this camp. During the camp, participantspresent their camp idea that they hand in before the camp.The first-place team is awarded prize money in the amount of10 million won and an additional prize. The two teams insecond place get 5 million won and an additional prize. Thethree teams in third place receive one million won and anadditional prize. Anyone who is in university or apostgraduate can participate in this camp, as can students on aleave of absence and graduands.

University is a place where you can experience a sociallife before you become a working member of society. Upuntil a few years ago, you were just a minor, but now you’vebecome an adult who assumes responsibility for your owndecisions. It is also your choice as to how you use your timeduring your campus life. There are many personaldevelopment programs besides the ones I have mentionedhere. Let’s have valuable experiences during our campuslives.

KEB WingO Card


Movie CGV, Interpark

Coffee PARIS BAGUETTE 10% discount

Book store Kyobo Book store, Aladdin 10%

discount

Restaurant Outback, T.G.I Friday, Sizzler 10%

discount

Photograph by Jeong Ju-Hee


ZOOM IN


The glow of the setting sun, as viewed from Silan beach,and rated as one of the top five Korean sunset attractions, isa source of wonder to those who see it.

By Kim Yoo-jin Photograph by Kim Yoo-jin


SOCIAL EXPLORER

Do you understand Celebrity Marketing?

By Oh Yoo-Lim

C an you find a common pointamong Ha Yumi face pack,

which has been sold out in homeshopping, Kkokkomyeon, which hasbecome a topic of conversation inthe ramyeon market, DonidoniDonkkatseu, I’m Yuri, Aura j. All theabove products are “CelebrityMarketing” products that stars are atthe forefront in advertising. LeeGyeong-Gyu released his seasonedKkokkomyeon and it won popularity.Actress Ha Yumi advertises herselfand she tries to convince people thattheir skin can become just like hers.Jeong Hyeong-Don’s DonidoniDonkkatseu involves the same kindof marketing. Celebrity Marketingmakes everyone want the productsand makes them feel good aboutowning them. Actually, CelebrityMarketing has been with us for awhile. From the most commonmethods such as celebrity modelingor autograph sessions, PPL (indirectmarketing) has been one of the mostsuccessful marketing strategies andcontinues to become even moregigantic and sophisticated. The mosttypical example of this kind ofsuccess was the famous movie E.T.:The Extra-Terrestrial, whichfeatured a specific candy brandthrough a scene in the movie whereE.T. ate some Reese’s Pieces PeanutButter candies. The movie was agreat box-office success and Reese’sPieces Peanut Butter candies

experienced record sales; it was not acoincidence. The Walt DisneyCompany had a specific rate systemfor occasions where actorsmentioned the name of a product oractually used the product directly. InKorea, since release of the film Shiri,our own corporations have begunPPL marketing. However, nowadayspeople are beginning to criticize thefact that the overuse of advertisingmeans that many times the product ismentioned or used when it has norelationship to the storyline.

Celebrity marketing of productshas a direct influence on productsales and can be quite effective. Atone time it used to be just an imageor a face, but now everything haschanged. Celebrity marketing is nolonger just a simple advertisement.For example, Kkokkomyeon hascome up in conversation throughSNS marketing and CelebrityMarketing; not as a TV ad. After itsrelease, Kkokkomyeon created somuch public interest that evenpeople who normally wouldn’t careabout it became curious and boughtit. In the beginning, products such asthis were usually limited to the kindof items only women were interestedin. But nowadays, CelebrityMarketing has inserted itself intoareas as various as cosmetics, coffee,groceries and the like. You can seethe products everywhere.


Consumers evaluate the product itselfBy Kim Ji-Hee

The survey above was taken during thewinter vacation 2011. The first question

was designed to discover the awareness rate ofthe definition of ‘Celebrity Marketing’. Manystudents don’t know. The second question wasto determine whether people respond toCelebrity Marketing or not. Of the studentspolled, 83.9% answered that they have usedproducts as a result of Celebrity Marketing.Look at the responses to Q1 and Q2 and youwill see that many students don’t know thedefinition of ‘Celebrity Marketing’ but theyhave still used the products. In thequestionnaire, the second question waswhether you have ‘Ever used a product as aresult of Celebrity Marketing?’. The thirdquestion was ‘Which products have youused?’. The most common answer from the

options provided was Lee Gyeong-gyu’s‘Kkokkomyeon’, followed by Ha Yu-mi’sfacepack; the next was Jeong Hyeong-don’s‘Donidoni donkkatseu’, with the Internetshopping mall coming in last. There were afew suggestions of other types of CelebrityMarketing such as Kang Ho-Dong. The nextquestions were concerned with the satisfactionor dissatisfaction with Celeb Marketing:60.71% of students showed a degree ofsatisfaction and 6.54% of student showed adegree of dissatisfaction. “Satisfaction” in thesurvey is relative. The biggest reason forsatisfaction was the quality of the products; thereason for dissatisfaction was the same, whichwould suggest that consumers evaluate theproduct itself rather than the celebrity whoadvertises the product.

1. Do you know what ‘Celebrity Marketing’ is?

3. Which products have you used? 4. What is your opinion about Celebrity Marketing?

4-2. If you have been dissatisfied with theproducts, what was the reason?

4-1. If you have been satisfied with theproducts, what was the reason?

2. Have you ever used a product as a result ofCelebrity Marketing?

Kkokkomyeon

Donidoni

Donkkatseu

Shooping mall

Ha Yu-mi's

Facepack

Etc

Because of satisfaction

with the product's quality

Because I can have a

closeness to the celebrity

Other

There is no reason

Becuase of dissatisfaction

with the product's quality

Etc

Satisfied

No Opinion

Dissatisfied

YESNO

NOYES


SOCIAL EXPLORER

GNU Student Attitudes ConcerningCelebrity Marketing

From the Marketer’s Viewpoint

By Kim Ji-Hee

C elebrity Marketing seems to promote thecelebrity rather than the actual product itself,

so the brand name could be considered secondaryin the eyes of the consumer, which in turn could bedetrimental to a small or start-up company. If therewere problems with the product, the celebrity’simage could suffer. Products can be wrapped inexcessive packaging, which only serves as anotheradvertising tool to attract buyers.

Celebrity Marketing has both advantages anddisadvantages, and nowadays the extent of it ismind-boggling. The questionnaire about CelebrityMarketing was given to GNU students during thewinter vacation 2011. A total of 200 questionnaireswere distributed for the survey, which wasdesigned to present a summary of how studentsfeel about the issue. Positive reactions were in themajority, but there were several negative and/orcautious reactions. The main cause of the negativereaction was that the use of the celebrity’s imagemakes the products expensive, even if the productquality itself is poor. That’s a unique take on theprice of fame. On the other hand, the positivereaction was that if the quality is good, manypeople can be given an opportunity to use theproduct. Several students mentioned that ascelebrities directly promote the products, we canfeel a sense of closeness with them and besides,product reliability is growing through the use ofthe products. Other students showed more cautiousreactions. A celebrity’s marketing can increasemarket awareness, but if the quality is poor, thatcan be very detrimental. And if celebrities were todonate their earnings, not to the benefit ofthemselves, but rather for the public benefit, thatwould be even better. The one thing that is certainis that you have to pay close attention to whatyou’re purchasing when you use a CelebrityMarketing product. The celebrity too can lose theirgood image and credibility. Take care, GNUstudent! When you respond to CelebrityMarketing, please do not purchase something inhaste even though it’s being promoted by acelebrity you like!

Positive Aspects

Negative Aspects

Consumers can receive areliable product. CelebrityMarketing generates acuriosity on the part ofthe consumer. Consumerscan get a feeling ofcloseness with thatparticular celebrity, whichcreates a positive benefitfrom the promotion.

Celebrity Marketingseems to promote thecelebrity rather than theactual product itself, sothe brand name could beconsidered secondary inthe eyes of the consumer,which in turn could bedetrimental to a small orstart-up company.


C elebrity Marketing’: What is the reason for its gainingmore and more popularity? The first is growth of the

entertainment industry itself. As the entertainment industry growsmore and more, celebrities are commercialized in order to createa new source of profit. The second reason is because thefrequency of possible exposure for Celebrity Marketing has beengreatly increased. Nowadays real-time media such as wirelessInternet and SNS (Social Network Service) are commonplace inour society as smartphones have become a part of our lives. It hasnow become possible to imitate immediately what celebrities areeating and wearing. The third reason is that , since an ordinaryperson’s desire to imitate a celebrity is so strong, it`s a simple stepto apply the imitative psychology of the average person tomarketing. SNU Prof. Kim Nan-Do said this about the reason thatimpressionable consumers imitate celebrities: “You don’tunderstand that impressionable consumers are always seekingnew things. This phenomenon should rather be interpreted that intoday’s world, individuals would like to imitate other people. Themore we see an increase in impressionable consumers, the morethe reverential power of Celebrity Marketing increases. In otherwords, people think that they can find their identity by imitatingothers.” Yes, imitative psychology is used. So, CelebrityMarketing has increased.

Celebrity Marketing has increased more and more with theadvent of PB (Private Brand) marketing, in cooperation withcelebrities, that has developed in TV home shopping. It is literallythe Golden Age of Celebrity Marketing. But in fact, how manysuccessful stars are there? Nowadays, Lee Gyeong-Gyu’s‘Kkokkomyeon’ is tremendously popular, but there have beenmany efforts which failed. The popularity of the celebrity is notalways proportional to their marketability. For instance, comedianLee Yeong-Ja failed with her pork restaurant. Comedian LeeChang-Myeong and the singer Rain also lost much money intheir business ventures. What was the reason for those failures?

Many celebrities rush into business with insufficientpreparation. They believe that just their own popularity is enough.Unfortunately, while awareness of a celebrity is helpful in thebeginning, it is not enough to counteract a lack of preparation. Ifyou don’t have knowledge of the food business, quite likely anew restaurant will fail; people who have never gone into thekitchen can’t succeed. There are many reasons why newbusinesses succeed or fail. Look at the successful examples: LeeGyeong-Gyu’s ‘Kkokkomyeon’, Kang Ho-Dong’s pork business,Jeong Hyeong-Don’s Donidoni Donkkatseu and Ha Yumi facepack etc. What is the reason for their success? First, the image ofthe product corresponds with the image of the individualcelebrity: Kang Ho-dong and Jeong Hyeong-Don both look stouton TV. Therefore they seem suitable for the pork business. Ha

Yu-Mi’s clear skin presents credibility for her facepack. Thesecond reason is that roles, responsibilities and profit-sharing aredivided clearly. Kang Ho-dong divided the various roles andresponsibilities with his partner so that each one is responsible forhis own field of specialization. The third reason is a strongdetermination to see their business succeed. Every successfulperson has had an enthusiastic attitude about their business. Thereare many other reasons for success, which would include product,price and distribution.

We’ve examined the reasons why Celebrity Marketing isincreasing, along with some examples of both success and failure.Now we’ll look at the advantages and disadvantages of CelebrityMarketing. First, consumers feel that by purchasing the productsthey can have a vicarious connection with the celebritiesthemselves. The more satisfied the consumers feel, the greater theeffect on the celebrity; Stars get more exposure and lots ofroyalties. Some consumers can seek Celebrity Marketingproducts indiscriminatingly in order to attain that vicariousfeeling, but if your only purpose in buying the product was justbecause you liked the celebrity, you would probably end up beingdissatisfied. And the dissatisfaction could be with more than justthe product itself. In the case of plastic surgery as a result ofCelebrity Marketing, it could change the individual’s whole life.You often see pictures that portray a celebrity and a plasticsurgeon together, but the sponsorship of plastic surgery is just onemore kind of Celebrity Marketing. Celebrities allow the use oftheir image notwithstanding the inconvenient truths in someplastic surgery hospitals. The image suggests that the celebrityactually had surgery there. The celebrity gains either by beingpaid for the use of their image, or by virtue of having a personalconnection with the surgeon. The disadvantage to that kind ofmarketing is that it widens the field for the whole plastic surgerymarket. This marketing craze has sparked concerns that someclinics might be more focused on the bottom line than on bottomtucks. Implied information about plastic surgery could guidesome people into making wrong decisions. It creates a fantasy.

The reasons why Celebrity Marketing is increasingThe reasons why Celebrity Marketing is increasingThe reasons why Celebrity Marketing is increasingThe reasons why Celebrity Marketing is increasingThe reasons why Celebrity Marketing is increasingThe reasons why Celebrity Marketing is increasingThe reasons why Celebrity Marketing is increasingThe reasons why Celebrity Marketing is increasingThe reasons why Celebrity Marketing is increasingThe reasons why Celebrity Marketing is increasingThe reasons why Celebrity Marketing is increasingThe reasons why Celebrity Marketing is increasingThe reasons why Celebrity Marketing is increasingThe reasons why Celebrity Marketing is increasingThe reasons why Celebrity Marketing is increasingThe reasons why Celebrity Marketing is increasingThe reasons why Celebrity Marketing is increasingThe reasons why Celebrity Marketing is increasingThe reasons why Celebrity Marketing is increasingThe reasons why Celebrity Marketing is increasingThe reasons why Celebrity Marketing is increasingThe reasons why Celebrity Marketing is increasingThe reasons why Celebrity Marketing is increasingThe reasons why Celebrity Marketing is increasingThe reasons why Celebrity Marketing is increasingThe reasons why Celebrity Marketing is increasingThe reasons why Celebrity Marketing is increasingThe reasons why Celebrity Marketing is increasingThe reasons why Celebrity Marketing is increasingThe reasons why Celebrity Marketing is increasingThe reasons why Celebrity Marketing is increasingThe reasons why Celebrity Marketing is increasingThe reasons why Celebrity Marketing is increasingThe reasons why Celebrity Marketing is increasingBy Kim Ji-Hee

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CULTURECULTURECULTURECULTURECULTURECULTURECULTURECULTURECULTURECULTURECULTURECULTURECULTURECULTURECULTURECULTURECULTURECULTURECULTURECULTURECULTURECULTURECULTURECULTURECULTURECULTURECULTURECULTURECULTURECULTURECULTURECULTURECULTURECULTURE

Full of Beautiful Dance and MusicThe Nutcracker” is an adaptation of a fairy tale ‘The Nutcracker and the Mouse

King’written by Ernst Theodor Amadeus Hoffmann. Marius Petipa, a balletdancer and choreographer from Russia, did the choreography. After the firstperformance at the Imperial Mariinsky Theatre in St. Petersburg, Russia, it became themost popular production of all classic ballet and is now performed in hundreds oftheaters around the world annually. This particular performance was full of beautifuldance and music enhanced by the Christmas background. The heroine’s dream wasenough to leave both adults and children with an unforgettable feeling.

“The Nutcracke” by the Seoul Ballet Theatre was held at the Gyeongnam Culture& Arts Center on 23rd December, 2011. The Seoul Ballet Theatre is a non-government professional ballet company founded by James Jeon, who was taught byRoy Dubias, and head, Kim In-hui. They have been leaders in the popularization ofballet through the utilization of various materials and extreme techniques and havedeveloped a family ballet series to expand their base and have presented a pleasurableexperience to many audiences. They have been applauded for the quality and artisticvalue of their various modern ballet works by both audiences and reviewers.

The Seoul Ballet Theatre’s version of The Nutcracker is a creation of James Jeon,and together they have presented a variation of the traditional classic version. Bymerging Korean dance with another country’s traditional dance and choreography,boasting the beauty of Hanbok, it seems to convey a freshness for local audiences.Korean dance was fused into various traditional dances in the Seoul Ballet Theatreversion.

Mother Jinjeo of Act 2 appeared on the stage wearing, not a long western dress,but the brilliant clothes of a Joseon dynasty queen. Children emerging from MotherJinjeo’s skirt wore Hanbok and danced Sangmo joyfully. It was the only scene addedto the Nutcracker by the Seoul Ballet Theatre. The orchestra in front of the stage, andthe chorus, are two of the elements making the performance even more enjoyable. Foryour information,they are planning toperform the 30thanniversary concertof the musical“Cats” from 9th ofMarch to 11th ofMarch, and thefamily musical “MyMother Washed theGoblins” on 24thand 25th of March.

“By Choi Yu-MiPhotograph by Kim Yoo-jin

Children romped around the yardon Christmas Eve. Clara, the heroine,and the guests had a party. HerrDrosselmeyer appeared on stage andperformed surprising magical featsand wonderful dance routines for theaudience. Clara was presented withthe Nutcracker by Herr Drosselmeyer.Clara’s older brother coveted thenutcracker so they fought with eachother, eventually the Nutcracker gotbroken. Herr Drosselmeyer soothedClara’s grief and repaired thenutcracker. When it got late, theChristmas party ended and theguests returned to their homes. Claramissed the nutcracker and camedownstairs. At that time, miceappeared and harassed Clara butHerr Drosselmeyer helped Clara outof her trouble. The nutcracker and thetoy soldiers went at war with the miceand won with Clara’s help, after whichthe nutcracker changed into agorgeous prince. Herr Drosselmeyerinvited the Prince and Clara to theLand of Sweets, where HerrDrosselmeyer introduced Clara to theSugar Plum Fairy. The sugar plumfairy prepared a wonderful welcomingceremony for Clara. Spanish dance,waltzes and Korean dance mixedwith Janggu, while Sogo, Frenchdance, Arabian dance and Chinesedance were all connected. Finally, thesugar plum fairy and the prince endedwith a flourishing finale. Clara wakesup from her dream and welcomes ahappy Christmas morning.

The story is


Jinju National Museum

A lmost everyone thinks that visiting a museum is difficult, but there are manyinteresting programs in the Jinju National Museum situated inside Jinju Castle.

There is one program for multi-cultural families living in Korea. A multi-culturalfamily is a family with one foreign parent. There are many multi-cultural families nearthe provincial city of Jinju, and the children often get teased at school and aresometimes discriminated against because of their appearance. From a national point ofview, as immigrant populations are growing more and more, this discrimination seemsanachronistic; it is important to remove that kind of prejudice. If they are going tocontinue to be in Korea, it is important that they get to know Korean culture so they canunderstand Korea; maybe this can help them emotionally adapt.

The program involves a viewing of the museum and making a “rubbed copy”,watching a 3D movie and trying on hanbok. The museum itself is divided into theImjinwaeran room, the History-Culture room and the Duam room. The museum guidetook we students to the Imjinwaeran room to answer the quizzes in the booklet. In thefirst room, the guns, bombs and armor used in Imjinwaeran were displayed. Themuseum received it through a donation as a National Treasure. After that we went tothe History-Culture room by way of the Imjinwaeran room. In the History-Cultureroom, there are various kinds of excavated artifacts from around Jinju. The relic whichis most representative of the Jinju National Museum is a drinking horn in the so-calledgayatogi surebakwi shape. It is designated as National Treasure 637. At the end, wewent to the Duam room, which is a room made available by Duam Kim Yong-Du, aKorean businessman who resides in Japan. He donated his entire 179-piece collection.

After that we went to a room where rubbed copies of traditional masks weredisplayed. In front of this room we were able to make rubbed copies ourselves. Arubbed copy is a kind of printing where tombstones or some other patterns are copiedon paper by Chinese ink. Students can feel a great achievement in trying it themselves.After that the children watched a 3D movie about Jinju Castle’s defensive history. Atthe end they had time to try on the garments of kings and queens of the Choseonperiod.

Most children showed no visible signs that they were of mixed blood as theylooked nearly Korean, although one of them couldn’t speak Korean very well andseemed to have difficulty understanding the guide’s explanations. Maybe this programhelped to give them a special meaning and was more than just a study picnic. It’spossible that they learned about Korean culture and found a little of their identities.

By Oh Yoo-Lim

Phot

ogra

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CULTURE

Total evaluation: 3.8Taste of food & exteriorappearance: 4.0Restaurant interior, atmosphere,staff friendliness: 4.0Price and location: 3.5

Most popular item on the menu:Pasta GranchioSubjective evaluation: All menuitems are rather small in quantity. The decoration is nothingspecial, but the overall appearance is quite tolerable. The hall itselfis a little small, but the lighting is warm. It is quiet and calm,however, since there are no partition walls it could become noisy ifthere were many people in the hall. It has an atmosphere whichwould be especially nice for a couple, which makes it a good placefor young people to go for a date.

CULTURE


Total evaluation: 3.9Taste of food & exteriorappearance: 4.1Restaurant interior, atmosphere,staff friendliness: 3.9Price and location: 3.6

Most popular item on the menu:Carbonara SpaghettiSubjective evaluation: With apartition wall between tables and a silence which lends itself to acozy mood for lunch, I recommend Cucina to you. It has thecharming atmosphere of an Italian home, with its colorful platesand tables. The background music is tranquil and the hall is largeenough to accommodate many people. There are many setmenu items which give you a nice variety at a good price. It is easyto find and you can park for free for one hour.

Total evaluation: 4.1Taste of food & exterior appearance: 4.1Restaurant interior, atmosphere, stafffriendliness: 4.4Price and location: 3.7

Most popular item on the menu: Creamspaghetti with mushrooms Subjective evaluation: The vintage interiorcatches people’s eye. You can see funny props. I don’t recommend thisrestaurant to people who don’t like noise because the loud music can make itdifficult to talk about anything serious, but if you like to try new things, it couldbe the perfect place for you. The inside is small, so you might have to wait for afew minutes at lunch time. Their staff is the best. Prices are not low, but whenwe visited the restaurant, it was offering a discount of 50%.

Gajwadong By Kim Yoo-jin Photograph by Kim Yoo-jin

Illustrated by Kim Seon-woo

Map Papabela

P apabela is situatednext to the Express

Bus Terminal. I haveheard someone say thisis the best place in South Korea. It is a littlerestaurant which can only accommodate 10-15people, but all menu items can be taken out. Thereare decorations everywhere which create anItalian atmosphere. The people sitting in the hallcan look right into the kitchen. Its weakness is itsdistance from GNU, but it provides good taste at agood price. Papa Bella also runs a Sunday MovieClub, which allows you to kill two birds with onestone.

P a s t aH o u s eKkotdam

B ecause of thetraditional tableware

they use, it seems like youare eating Korean dishes, which create a uniqueatmosphere and taste. The food presentation givesyou an appetite and the smile of kindness youreceive makes the food taste delicious. It has anopen kitchen, and if you wish, you can be servedwith pickled chillis instead of the normal pickles.The biggest disadvantage is the location of therestaurant, which is too far from GNU and hard tofind.


From Bito to Silan


TRAVEL

By Choi Yu-Mi Photograph by Kim Yoo-jin

The Pioneer visited the Bito island, which are located in Seopo-myeon, Sacheon-siGyeongsangnam-do, and Silan beach, located at Silan-dong, Sacheon-si, Gyeongsangnam-do

on the 6th of January, 2012. The Bito islands are called the hometown of the ancient Hangul‘Byeoljubujeon’ and recently Sacheon-si has experienced an increase in tourism.

Silan beach is one of the most popular sunset attractions in Korea. Sacheon, bounded byNamhae, Jinju, and Goseong, is a place where people are able to enjoy the beauty of a red sunsetover the southern sea. Silan beach stretches all the way from Silan-dong to Daebang-dong. One ofthe special attractions of this place is to see the bamboo weirs in the water. After our visit, ThePioneer returned from Namhae with memories that will forever remain in our hearts.

Byeoljubujeon The Bito islands are islands formed in theshapes of animals: a rabbit, a tortoise, and a crane. The origin of theirname is derived from the shape of one island which looks like aflying rabbit. (“Bi” means “flying” and “To” means “rabbit”). Wecan see a sculpture of a rabbit riding on a tortoise’s back when welook at the Bito Islands. There is also a sculpture which explains theByeoljubujeon legend concerning Woldeung Island, Tokki Island,Geobuk Island and Mok Island. The name of Woldeung Island comesfrom a rabbit that flew up high and saw the moon. Tokki Island isshaped like a rabbit. Geobuk Island is shaped like a tortoise.According to legend, Mok Island is where the rabbit’s wife waited solong that she became an island. These stories made it easy tounderstand the relationship between the islands spread out ahead ofus and Byeoljubujeon. Recently Sacheon-si has been promoting Bitotourism, plans for which should be completed in 2016, and people areexpecting it to become a themed tourist attraction.


Leper Genocide But thebeautiful Bito islands have a painfulpast as well, which revolves aroundthe ‘leper genocide’ which occurredin the summer of 1957. Back inthose days, there was no accurateknowledge about leprosy and nonational policy concerning it. Theresidents of Bito village killed thelepers, who already found survivalvery hard. On the Bito islands, thereis no memorial stone for the leperswho died during the ‘leper genocide’and there are many unkempt gravesbecause there are no descendants tocare for them.

Bamboo weirs are aprimitive form of fishingwhere a net is set up in anarrow part of the sea andcatches the fish. It hasbeen used in a largevariety of tidal areas fromolden times. There arevarious sizes of nets andcylindrical shapes whichdiffer by region. Fishingis carried on from Marchto December, and thecatch includes mackerel, pike, eel, flounder,bass, black porgy, gray mullet, small shrimp, anchovies, and hairtail.Anchovy accounts for 80% of the total catch. The type of anchovy caughthere is the Jukbang anchovy, and is regarded as the best product of the area.The Pioneer saw genuine bamboo weirs, and if you should decide to take apicture of the sunset on the beach, it will be a gorgeous picture.

Silan beach The Pioneer took a car to Silan beach, calledSamcheonpo commonly. The flaming sunset of Silan in Seosan Namhae isthe best thing to see, as well as the view of the mountain peak. The sunseton Silan beach was chosen as the 9th best sunset in the whole country byKorea Tourism in 2000.

After a late lunch, The Pioneer took pictures of the beautiful landscapesand the sunset on the beach. Silan beach has also been designed in such away as to allow people to appreciate the beach’s beauty whether they’rewalking, on a bicycle or in their car. If you follow along the beach, you willreach the Silan Deck Cafe. The Pioneer arrived at the deck cafe in theevening, so it was very beautiful with the soft lamp-light. All items on themenu are 6,000 won, but you can also enjoy seasonal items such asPatbingsu in summer or Danpatjuk in the winter. The Silan Deck Cafe isopen from 10am to 12am (midnight) and you can enjoy water sports suchas power boating, jet skiing, water skiing, wakeboarding, and riding bananaboats and peanut boats from June to September. (Silan Deck Cafe contactinformation: 010-3217-3235, 010-7366-3235, www.seecafe.kr)

If you would like to visit the Bitoislands, you could take a buswhich runs from Jinju to Seopo,and from there you could take ataxi across the bridge whichgenerally costs about 8,000 won.

FOOD


1. Because of their distinctive flavor, you should enjoy springvegetables as often as possible. In addition, if you cook using lesswater and add some salt, you can keep the vitamins in thevegetables.

2. By not using fire to cook your spring vegetables, or if you addvinegar, your body will absorb more of the nutrients, and if you addDoenjang, it’s possible to supplement the protein content. Finally, ifyou use perilla oil, it can help in the absorption of vitamins andOmega-3 fatty acids.

3. When choosing your spring vegetables, you should choose theones with clear green leaves.

A Gift from SpringBy Lee Ga-RamPhotograph by Lee Ga-Ram

Spring vegetables grow even after they have had a very severe winter. They can contain large amounts ofprotein, vitamins and other inorganic matter, which is called an “aggregate of nutrients.” Because of this

inorganic matter, they can be used as a cure for spring fever. Spring vegetables are used in a variety of deliciousrecipes. Though people try to get plenty of vitamins, many still suffer from vitamin deficiency in winter, whichmakes it so important that they put spring vegetables on their tables. Especially for students living alone, it isimportant to have spring vegetables more often than others, to build up their health. The Pioneer presents here somenew recipes for students using spring vegetables.

Tips for cooking spring vegetable dishes


This recipe is simple and easy to make. Some rice paper and dol-namul and any vegetables you have on hand are all you need.

Ingredients: chicken breasts (2 pieces), dol-namul (100g),rice paper (5 sheets), sesame leaves (5 leaves)mushrooms (100g), onion (50g), half an apple, and somealmonds.

Sauce: soy sauce (1 Teaspoon), vinegar (1 T), sugar (1 T),wasabi (or mustard) (1/2 T), sesame powder (1/2 T)

1. Wash the dol-namul in cold water.2. Put the mushrooms in a pan with no oil and cook until lightlybrowned.3. Prepare the apple and onion and place in slices on a plate. 4. Roast the chicken until tender and slightly golden after preparing themeat with olive oil, herbs, salt and pepper.5. When the chicken is roasted, cut into small pieces. 6. Immerse the rice paper in a bowl of warm water until soft and thenwrap all the ingredients into the rice paper.7. Cut the rice wrap, spread the sauce on it and place on a dish.

This sauce can be used in many other dishes; it is good with Bibimbapand fresh vegetables, for example. The Dallae and tofu mix well

together because the tofu is rich in protein.

Ingredients (Sauce): Dallae (50g), red and green peppers(one each), scallions (small amount), sesame mixed withsalt (small amount), sesame oil (1 T), soy sauce (2 T),sugar (1/2 T), chili powder (1/2 T).

Ingredients (main dish): oil (1 T), tofu (one brick)

1. Chop the Dallae along with the peppers and scallions. 2. Mix all the ingredients for the sauce. 3. Add the tofu to the pan and fry for 1 minute, turning once.4. Place the tofu with the Dallae sauce on a dish.

Dallae Sauce and Tofu

Dol-namul& Chicken Rice Wraps

Q: Could you tell me what the process is for makinga program? As producer, what is your part in thatprocess?

A: First of all, the producer proposes a project and includesdetails about the plan itself and other information concerning thegenre and object of the program, and whether it requires a studioor outside broadcasting, and then submits the proposal. Afterobtaining a permit, the producer makes up a budget and organizesthe program details according to that budget, which wouldinvolve, for example, casting for the actors, building sets, etc.These are the basic things a producer does. When it’s all arrangedaccording to the proposal, the filming with all crew members willbegin. After that, the producer will do the editing.

Q: Do you have any personal convictions to pass onto a journalist?

A: Society seems to irresistibly divide itself between the weakand the strong; I will always side with the weak so I can help toright wrongs and reform social abuses. This is my professionalethic.

Q: What is the attraction to broadcasting for you?A: Usually, people tend to let their actions become habits.

However, this job has turned me into a more open-minded personand allows me to raise objections to the wrongs I see in society.

Q: You often stay up all night; don’t you getstressed out by the constant deadlines?

A: Yes. In fact I stayed up all last night. I make a newprogram every week, so I often feel overwhelmed by theresponsibility, but I really can’t imagine myself doing any otherjob except this one. I think I wouldn’t be able to stand working inan ordinary company, just trying to read my boss’s mood andwaiting for closing time while doing paperwork. My job isirregular and it departs from the standard pattern, but I am freefrom any boss and a lot of other things compared to working inan ordinary company.

Q: If you had the chance to be a student again,what would you do?

A: I would major in philosophy. Recently I have had

philosophical problems about things such as how to movepeople’s hearts in a program. That’s one of the most importantthings in broadcasting, but yet broadcasting is not work that I cando alone, as it requires a camera operator, an assistant producer, awriter, a sound technician, and so on. Many different people areinvolved, so good communication is also a major key in making agood program. I think if I studied philosophy it would be veryhelpful in solving several fundamental problems.

Q: What sort of program would you like to make? A: I want to broadcast current affairs about local issues

concerning the weak and underprivileged. Moreover, I want tomake them interesting and easy for people to understand.

Q: It’s difficult to separate broadcasting frompolitics, economics or business. What’s your opinion ofthis problem?

A: Yes, you’re right, and I can’t ignore it. But a much harderthing is that some people don’t think local broadcasting isimportant. They only watch TV to see their idols and otherdazzling stars; but if we don’t care about our own communitywho will deliver our local news?

Q: Could you give some advice to future producers?A: Some students have asked me what sort of certificate is

required, but I think reading a lot and observing well-madeprograms is more helpful. When you watch a TV program, payattention to the details of the program; ask yourself questionssuch as “why did this producer make this particular program?”Second, study your newspapers. Don’t just read to learn about theincident, but keep studying it until you can form your ownopinion and comment on it. I also have a habit of writing notesabout everything I find inspirational, and get almost all my ideasfrom those memos. A producer should also be able to write wellto other people.”

Mr. Jeon also emphasized the importance of notes, a deepknowledge and diverse experience. We would like to extend ourthanks to him for taking the time to give us this interview eventhough he is extremely busy, and I hope this article helps you toachieve your goals.


JOB

By Jeong Yeji

Have you ever seen the world people in TV dramas livein? This was a popular drama when I was younger

which describes the love story and the life between twoproducers. Probably many people developed a desire tobe a PD (producer) while watching that drama, but dramasare different than life. To determine if a goal to become aproducer is a viable reality, I had an interview with JeonWoo-Seok, a producer who works at MBC (MunhwaBroadcasting Corporation), Gyeongnam JinjuHeadquarters and asked him for some practical advice.

THE PIONEER MARCH 2012 NO. 157

What’s on your bucket list?

From.

To. The Pioneer

Cater You know... the ancient Egyptians had a beautifulbelief about death. When their souls got to the enterance inheaven, the god asked them two questions. Their answersdetermined whether they were admitted or not.

Edward Okay, I bite. What were they?

Cater Have you found joy in your life? Answer thequestions.

Edward Me? Answer the question about whether I havefound joy in my life? Yes.

Cater Has your life brought joy to others?

Edward It’s difficult... difficult...

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