The only magazine reaching all 12,000 members of AAO-HNS · 2016-03-04 · The only magazine reaching all 12,000 members of AAO-HNS ... 18 NOVEMBER 2015 AAO-HNS BULLETIN ENTNET.ORG/BULLETIN

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Academic Faculty 20%

Group Single-Specialty 17%

Academic Resident/Fellow 14%

Solo 13%

Group Multi-Specialty 7%

Partnership 4%

Government 3%

Industry 3%

Full-Time Research 2%

HMO 2%

Military 2%

AAO-HNS members work in a range of occupational settings

Contact your account manager to reserveyour preferred placement.

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Other subspecialties include: PEDIATRIC OTOLARYNGOLOGY 8% NEUROTOLOGY 5% OTOLOGY 5% RHINOLOGY 4% LARYNGOLOGY 4%ALLERGY 2% SLEEP MEDICINE 1%

AAO-HNS members fall into three primary subspecialties:

49%GENERAL OTOLARYNGOLOGY

11%HEAD AND NECK SURGERY

10%FACIAL PLASTIC SURGERY

American Academy of Otolaryngology—Head and Neck Surgery

NOVEMBER 2015How AAO-HNSF develops clinical consensus statementsNew CCS: Septoplasty with or without inferior turbinate reduction

22

24

Meet the Members: The 2015-2016 committee roster12

entnet.org

TeamM. Eugene Tardy Jr., MD, is an otolaryngologylegend

26

work

American Academy of Otolaryngology—Head and Neck SurgerySEPTEMBER 2015

A fresh look ateducationAAO-HNSF is your source for otolaryngology learning that fits your learning style, including the all-new AcademyU® Digital Learning Platform

18

entnet.org

AAO-HNSF receives ACCME Accreditation with Commendation

8

Our international journey 26

International is the new local 28


OCTOBER 2015

entnet.org

The power of dataRAISES THE BAR ON PATIENT CARE

AAO-HNSF clinical data registry, RegentSM,

to begin pilot enrollment16

What the Proposed CY 2016 Medicare Physician Fee Schedule means for you 22

Journal showcases young physicians

9

Health information from guidelines to share with your patients

26

15%of members

are certified in three or more subspecialties

AUDIENCE PROFILE

Based on a profile of AAO-HNSF Annual Meeting & OTO EXPOSM attendees and AAO-HNS member surveys.

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American Academy of Otolaryngology—Head and Neck Surgery OCTOBER 2015

entnet.org

The power of dataRAISES THE BAR ON PATIENT CAREAAO-HNSF clinical data registry, RegentSM, to begin pilot enrollment 16


Journal showcases young physicians 9

Health information from guidelines to share with your patients 26

18 NOVEMBER 2015 AAO-HNS BULLETIN ENTNET.ORG/BULLETIN

BE PART OF THE NEXT AAO–HNSF ANNUAL MEETING & OTO EXPOSM IN SAN DIEGO, CALIFORNIA

INSTRUCTION COURSESubmission Opens: November 9, 2015

Submission Closes: December 14, 2015

MINISEMINARSubmission Opens: November 9, 2015


SCIENTIFIC ORAL, VIDEO, AND POSTER PRESENTATIONS

Submission Opens: January 4, 2016

Submission Closes: February 8, 2016

CALL FOR SCIENCE 2016 DEADLINES

William A. Wood, MD, Consultant, 16Matt Faison, Staff LiaisonPamela S. Wood, MBA, Staff Liaison

Media and Public RelationsDale A. Tylor, MD, Chair, 17Jonathan E. Aviv, MD, Member, 17Marcella R. Bothwell, MD, Consultant, 16C.W. David Chang, MD, Member, 16Christopher Y. Chang, MD, Member, 16Hamad Chaudhary, MD, Member*, 16Philip G. Chen, MD, Member, 17Antoine Eskander, MD, Member*, 16Michael Friedman, MD, Member, 16Christina M. Gillespie, MD, Consultant, 17Jason C. Goodwin, MD, Member, 17Christopher R. Grindle, MD, Consultant, 16Chandra M. Ivey, MD, Member, 17Steven T. Kmucha, MD, JD, Member, 16Amber U. Luong, MD, PhD, Member, 17Sonya Malekzadeh, MD, Consultant, 16Christina M. McAlpin, MD, Member, 16William Parkes, MD, Member*, 16Colleen T. Plein, MD, Member*, 16Jay R. Shah, MD, Member, 17Josef Shargorodsky, MD, Member, 17Eugene L. Son, MD, Member*, 16Wendy B. Stern, MD, Member, 17Gordon H. Sun, MD, MS, Consultant, 17Meghan N. Wilson, MD, Member*, 16Dayton L. Young, MD, Member, 17Lindsey Walter, Staff Liaison

Physicians Resources Patrick G. McMenamin, MD, Chair, 17Reginald F. Baugh, MD, Member, 16Isaac D. Erbele, MD, Member*, 16Berrylin J. Ferguson, MD, Member, 16Marie T. Gilbert, PA-C, Member*, 17Karl Hoermann, MD, Member*, 16Nelson Scott Howard, MD, Member, 17C. Anthony Hughes, MD, Member, 17Vikas Mehta, MD, Member, 16Robert H. Miller, MD, MBA, Consultant, 17Matthew R. Naunheim, MD, Member*,16Shannon P. Pryor, MD, Member, 16Jonathon O. Russell, MD, Member*, 16Peter A. Selz, MD, Member, 17Gavin Setzen, MD, Member, 17Pell Ann Wardrop, MD, Member, 16Lauren S. Zaretsky, MD, Member, 16Qi Zhang, MD, Member*, 16Jean Brereton, MBA, Staff Liaison

Section for Residents and Fellows- in-Training Governing CouncilMeghan N. Wilson, MD, Chair, 17Peter M. Vila, MD, MSPH, Vice Chair, 16Nikhila P. Raol, MD, Immediate Past

Chair, 16Juliana Bonilla-Velez, MD, Member-at-

Large, 16Kara Davis, MD, Information Officer, 16Claire M. Lawlor, MD, BOG Socioeconom-

ic and Grassroots Representative, 16Sean M. Lewis, BOG Governor, 16Carla V. Valenzuela, MD, Legislative

Representative, 16Richard N. Carson, Jr., Staff Liaison

Women in Otolaryngology Governing CouncilKathleen Yaremchuk, MD, MSA, Chair, 16Ayesha N. Khalid, MD, Chair-Elect, 16Christine B. Franzese, MD, Immediate

Past Chair, 16Samantha Anne, Member-at-Large, 17Suzanne Kim Doud Galli, MD, PhD,

Member-at-Large, 16A. Kristina E. Hart, MD, Information

Officer/Secretary, 16A. Kristina E. Hart, MD, Historian, 17Pell Ann Wardrop, MD, Financial Officer, 16Richard N. Carson, Jr., Staff Liaison

Young Physicians Section Governing CouncilSamantha Anne, MD, Chair 16Jeffrey C. Liu, MD, Chair-Elect, 16Lawrence M. Simon, MD, Immediate

Past Chair, 16Daniel C. Chelius, Jr., MD, Secretary, 16Cristina Baldassari, MD, Member, 16Vikas Mehta, MD, Member, 16Richard N. Carson, Jr., Staff Liaison

Patient Groups

Geriatric OtolaryngologyAllan M. Rubin, MD, PhD, Chair, 16Joseph P. Bradley, MD, Member*, 16David R. Edelstein, MD, Consultant, 17Elizabeth Guardiani, MD, Member, 17Selena E. Heman-Ackah, MD, MBA,

Member, 17

Jason M. Leibowitz, MD, Member, 17Frank R. Lin, MD, Member, 16Hsin-Ching Lin, MD, Member*, 17Becky L. Massey, MD, Member, 17Susan D. McCammon, MD, Member, 16Brian J. McKinnon, MD, MBA, Member, 16Natasha Mirza, MD, Member, 16Carrie L. Nieman, MD, MPH, Member*, 16Robert I. Oberhand, MD, Consultant, 16Steven M. Parnes, MD, Member, 17Michael J. Pitman, MD, Consultant, 16Natasha Pollak, MD, MS, Member, 16James M. Poss, MD, Member, 17Elliot Regenbogen, MD, Member, 16Robert T. Sataloff, MD, DMA, Consultant, 16John H. Shelby, MD, Member, 16Courtney C. J. Voelker, MD, DPhil,

Member*, 16Stephen J. Wetmore, MD, Consultant, 16Jeanne M. McIntyre, CAE, Staff Liaison

Pediatric OtolaryngologyDavid R. White, MD, Chair, 17Margo M. Benoit, MD, Member, 16Joseph M. Bernstein, MD, 17Kathleen R. Billings, MD, Member, 16Jeffrey Cheng, MD, Member, 16Robert H. Chun, MD, Member, 17Shelagh A. Cofer, MD, Member, 16Riccardo D’Eredita, MD, Member*, 17Eric A. Gantwerker, MD, Member, 16Steven L. Goudy, MD, Member, 16Eliav Gov-Ari, MD, Member, 17David Gudis, MD, Member*, 16Alyssa M. Hackett, MD, Member, 17Russel Kahmke, MD, Member*, 16

CONTINUED FROM PAGE 16

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4

AAO-HNSF 2015 ANNUAL MEETING & OTO EXPOSM WWW.ENTNET.ORG/ANNUAL_MEETING

Empowering otolaryngologist-head and neck surgeons to deliver the best patient care

3

Learn About ENT Clinical Data Registry at Miniseminar, Booth

A AO-HNSF will launch RegentSM, its ENT clinical data registry, early

of Regent, its operations and goals during a Miniseminar immediately following today’s Opening Ceremony and at short educational sessions during the AAO-HNSF Annual Meeting & OTO EXPOSM.

U.S.-based Members who attend the Registry Miniseminar immediately following the Opening Ceremony will be guaranteed highest priority when registration for Regent begins and will be eligible to have the ap-

waived. Regent will initially provide its partici-

pants the capability to report to the Physi-cians Quality Reporting System (PQRS), with later phases addressing new reporting requirements, new measures, research, main-

surveillance.“Our overarching goal is for the use of

the registry to be seamless and not intro-duce anything to the participants’ work-

-tor for Research and Quality, and Chair of the Registry Task Force. “So, if you are a physician seeing patients, we are not plan-ning to add any steps where you have to complete any new forms or enter data. You

will continue seeing patients in your typi-cal manner, and data extraction will occur behind the scenes from the electronic medical records (EMR). For practices without an EMR, we will have options for online data submission.”

Creating a Clinical Data Registry for Oto-laryngology—Head and Neck Surgery,” will be presented at 9:30 am today in Hall B. James C. Denneny III, MD, AAO-HNS/F Executive Vice President and

Miniseminar speakers will be:• Dr. Ishii, Associate Professor, Johns

Hopkins School of Medicine, who will explain what Regent is and why it is important to AAO-HNSF Members.

• Richard M. Rosenfeld, MD, MPH, Professor and Chairman of Otolaryn-gology, SUNY Downstate Medical Center, will review the AAO-HNSF performance measures development process and how those measures will be incorporated into Regent.

• Jean Brereton, MBA, AAO-HNSF Senior Director, Research, Quality and Health Policy, American Academy of Otolaryn-gology—Head and Neck Surgery Founda-

Registry requirements and the Medicare

Access and CHIP Reauthorization Act (MACRA).

• William L. Rich III, MD, American Academy of Ophthalmology Medical Director for Health Policy and Director of the IRIS Registry, will discuss his experience building the IRIS Registry, innovative approaches to measure evelopment with registries, the value proposition of the registry, and how to maximize the value of the registries in the future.

-

cussion featuring the speakers, who will have a dialogue with the audience and answer

questions.Information about Regent also will

be available at the Regent Booth, in Lobby D on the second level of the con-vention center. At the booth, Members will be able to view demonstrations of similar registries, and meet with the registry vendor, whose technology platform will power Regent.

to extract data from electronic medical records from participating physicians

data collected in aggregate will be owned by the Academy. Registry par-ticipants will continue to own their own individual data.

In addition, Academy in Act10n sessions about Regent will be presented in Lobby D, Level 2 at 12:40 pm today; 2:15 pm and 2:40 pm Monday; and 10:15 and 10:40 am Tuesday.

for data access for research purposes, but individual Members will have access to, and own, their individual patient data,” Dr. Ishii said. “Only U.S.-based Members will be able to participate. It will be a Member

-

-

-

introduced in a Miniseminar and in a

Power of Data: Creating a Clinical Data Registry for Otolaryngology—Head and Neck Surgery,” will be presented today, im-

the second level of the convention center, will have information about the registry, and Academy in Act10n sessions about it will be presented in Lobby D. See related article on page 3.

• The Annual Meeting’s four Honorary Guest Lectures will be presented Sun-day, Monday, and Tuesday, and they are

See related article on page 6.• In Lobby D, on Level 2 of the convention

center, the Academy will have informa-

include a booth for the updated Acad-

edge learning platform designed with your needs in mind.

• -bly holds its yearly elections and consid-eration of resolutions from 5:00–7:00 pm Monday.

• Assembly will meet from 7:30–9:30 am Monday; the Section for Residents and Fellows General Assembly will meet from 7:30–9:30 am Tuesday; the Young Physi-cians Section General Assembly will meet from 3:30–5:30 pm Tuesday.

• All-day meal vouchers are available with a full registration, and they can be redeemed at concessions stands at the exhibit hall.

AAO-HNSFcontinued from page 1

www.modmed.com I 561.880.2998

See us at AAO-HNSF Annual Meeting & OTO EXPOSM Booth #733Get your complimentary 2015 Black Book Otolaryngology Report.

Tap.Touch.Done.

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Developed by otolaryngologists, EMA Otolaryngology@ is a cloud-based, mobile

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MEETING DAILYAMERICAN ACADEMY OF OTOLARYNGOLOGY—HEAD AND NECK SURGERY

SUNDAY, SEPTEMBER 27, 2015

PROPOSED OTITIS MEDIA WITH EFFUSION GUIDELINE UPDATE

THE OTO EXPOSM FEATURES HUNDREDS OF EXHIBITORS

LEARN ABOUT THE REGENTSM ENT CLINICAL DATA REGISTRY3 4 12

AAO-HNSF Listens, Makes Changes to Annual Meeting & OTO EXPOSM

Y ou Spoke. We Listened.” is the theme of the AAO-HNSF 2015 Annual Meeting & OTO EXPOSM. Attendees

will see better access to education sessions, additional video presentations, and more learning opportunities in the exhibit hall from today through Tuesday.

This year, Miniseminars, Instruction Courses, and Scientific Oral Presentations are being presented concurrently, a change from scheduling at previous Annual Meet-ings. In addition, the registration fee for the meeting includes all 300-plus Instruction Courses, which means you can attend any Instruction Course of your choice at no additional cost. Previously, tickets to each course had to be purchased separately.

“Miniseminars, Instruction Courses, and Oral Sessions will run throughout the day,” said Johnnie White, Senior Director of the Education and Meetings Business Unit. “Be-cause of the format changes, we are offering more unopposed time in the morning and afternoon for committee meetings, visiting the OTO EXPO, and attending the Honorary Guest Lectures.”

Format changes continue for individual sessions, such as five-minute Scientific Oral Presentations and Masters of Surgery video presentations that will debut this year. The videos will be used to illustrate the technical aspects of surgical techniques. Presentations with videos are noted in the online and final programs.

Another popular set of presentations

introduced last year, Hands-on Training Sessions, will return to the OTO EXPO. The sessions, which require advance registration, will feature cadavers so attendees can partici-pate in simulations of surgical procedures.

Also plan to visit the ENTConnect Booth, #324, in Hall C of the exhibit hall. ENTCon-nect is a private social network for AAO-HNS Members to network and collaborate with colleagues. Sign up to join ENTConnect

at the booth, which also will have makeup artists and photographers on Monday and Tuesday so you can take a professional photo for use on ENTConnect and for your personal use.

Other highlights of this year’s AAO-HNSF Annual Meeting & OTO EXPO:• Details about the new AAO-HNSF ENT

clinical data registry, RegentSM, will be

Opening Ceremony to Recognize Tradition, Change

T he Opening Ceremony offers the first opportunity to reconnect with colleagues at the AAO-HNSF 2015

Annual Meeting & OTO EXPOSM and to learn more about what is behind this year’s theme: “You Spoke. We Listened.”

AAO-HNS/F President Gayle E. Wood-son, MD, will welcome attendees at 8:30 am today in Hall B of the Kay Bailey Hutchison Convention Center. In doing so, she not only is returning to the state where she grew up, but to the city of Dallas, where she attended her first Annual Meeting. Having been “totally blown away and inspired” by that meeting, now as president she will preside over the Opening Ceremony.

Building on this year’s theme, the cer-emony will highlight changes to the Annual Meeting & OTO EXPO format as well as

major initiatives, including the RegentSM

ENT clinical data registry and the new Acad-emyU® learning platform.

A video will guide attendees through what’s new at the Annual Meeting, as Eben L. Rosenthal, MD, Coordinator, Scientific Program, and Sukgi S. Choi, MD, Coor-dinator, Instruction Course Program are recognized.

In his new role as AAO-HNS/F Executive Vice President and CEO, James C. Denneny III, MD, will speak before Dr. Woodson honors several Members for their service and leadership.

Following tradition, the John Conley, MD Lecture on Medical Ethics will be presented, this year by G. Scott Morris, MD, MDiv, founder and Chief Executive Officer of the Church Health Center, which provides pri-

mary health care to low-income, uninsured working people of Memphis.

As a special feature for this year’s Opening Ceremony, the families within the “family of otolaryngology” will tell their stories in a video depicting how the passion for the spe-cialty has been passed from one generation to the next or shared by spouses or siblings.

This year’s Opening Ceremony also will present a historical first as the gavel is passed from one female president to another—from Dr. Woodson to Sujana S. Chandrasekhar, MD.

The session concludes with a video about the new RegentSM registry and an invitation to remain for the Miniseminar that immediately follows about the registry, “The Power of Data: Creating a Clinical Data Registry for Otolaryngology—Head and Neck Surgery.”

Church Health Center is the largest

healthcare organization of its type in the United States, providing care with more than 42,000 patient visits annually with-out any government funding. Its founder and leader, G. Scott Morris, MD, MDiv, will

talk about the group’s work and goals when he delivers the John Conley, MD Lecture on Medical Ethics, “What Makes a Great Surgeon?” today.

Dr. Morris will deliver his lecture during the Opening Ceremony, at 8:30 am

in Hall B. He is a family practice physician and ordained United Methodist minister who founded the center in Memphis, TN, in 1987 with a goal of providing quality, af-fordable healthcare for working, uninsured people and their families.

“I am going to present a slightly dif-ferent way of thinking about how, in the future, we could view what we do in terms of healthcare,” Dr. Morris said. “It can’t just be about technology. There has to be a way for us to understand that we are all human, and what does that mean when we practice medicine?

“Health is something that only happens when we are locked in trying to figure out how we live the life well-lived. A life well-lived is not just about longevity. We want to do whatever it takes to help people achieve what I think everyone would agree are the goals for living, which is having more joy in your life, having more love in your life, and being connected to those things that are greater than we are.”

CONLEY LECTURER TO DISCUSS HEALTHCARE

SEE NEW RESEARCH AT SCIENTIFIC POSTERSSee the latest research in the specialty

at the Scientific Posters in Hall C of the AAO-HNSF Annual Meeting & OTO EXPOSM.

Poster hours:

Today: 10 am–5 pmMonday: 10 am–5 pmTuesday: 9 am–3 pm

See AAO-HNSF, page 3

G. Scott Morris, MD, MDiv

“


entnet.org





























Patient Groups


Member, 17






MEETING DAILYAMERICAN ACADEMY OF OTOLARYNGOLOGY—HEAD AND NECK SURGERY

SUNDAY, SEPTEMBER 27, 2015

PROPOSED OTITIS MEDIA WITH EFFUSION GUIDELINE UPDATE

THE OTO EXPOSM FEATURES HUNDREDS OF EXHIBITORS

LEARN ABOUT THE REGENTSM ENT CLINICAL DATA REGISTRY3 4 12

AAO-HNSF Listens, Makes Changes to Annual Meeting & OTO EXPOSM

Y ou Spoke. We Listened.” is the theme of the AAO-HNSF 2015 Annual Meeting & OTO EXPOSM. Attendees

will see better access to education sessions, additional video presentations, and more learning opportunities in the exhibit hall from today through Tuesday.

This year, Miniseminars, Instruction Courses, and Scientific Oral Presentations are being presented concurrently, a change from scheduling at previous Annual Meet-ings. In addition, the registration fee for the meeting includes all 300-plus Instruction Courses, which means you can attend any Instruction Course of your choice at no additional cost. Previously, tickets to each course had to be purchased separately.

“Miniseminars, Instruction Courses, and Oral Sessions will run throughout the day,” said Johnnie White, Senior Director of the Education and Meetings Business Unit. “Be-cause of the format changes, we are offering more unopposed time in the morning and afternoon for committee meetings, visiting the OTO EXPO, and attending the Honorary Guest Lectures.”

Format changes continue for individual sessions, such as five-minute Scientific Oral Presentations and Masters of Surgery video presentations that will debut this year. The videos will be used to illustrate the technical aspects of surgical techniques. Presentations with videos are noted in the online and final programs.

Another popular set of presentations

introduced last year, Hands-on Training Sessions, will return to the OTO EXPO. The sessions, which require advance registration, will feature cadavers so attendees can partici-pate in simulations of surgical procedures.

Also plan to visit the ENTConnect Booth, #324, in Hall C of the exhibit hall. ENTCon-nect is a private social network for AAO-HNS Members to network and collaborate with colleagues. Sign up to join ENTConnect

at the booth, which also will have makeup artists and photographers on Monday and Tuesday so you can take a professional photo for use on ENTConnect and for your personal use.

Other highlights of this year’s AAO-HNSF Annual Meeting & OTO EXPO:• Details about the new AAO-HNSF ENT

clinical data registry, RegentSM, will be

Opening Ceremony to Recognize Tradition, Change

T he Opening Ceremony offers the first opportunity to reconnect with colleagues at the AAO-HNSF 2015

Annual Meeting & OTO EXPOSM and to learn more about what is behind this year’s theme: “You Spoke. We Listened.”

AAO-HNS/F President Gayle E. Wood-son, MD, will welcome attendees at 8:30 am today in Hall B of the Kay Bailey Hutchison Convention Center. In doing so, she not only is returning to the state where she grew up, but to the city of Dallas, where she attended her first Annual Meeting. Having been “totally blown away and inspired” by that meeting, now as president she will preside over the Opening Ceremony.

Building on this year’s theme, the cer-emony will highlight changes to the Annual Meeting & OTO EXPO format as well as

major initiatives, including the RegentSM

ENT clinical data registry and the new Acad-emyU® learning platform.

A video will guide attendees through what’s new at the Annual Meeting, as Eben L. Rosenthal, MD, Coordinator, Scientific Program, and Sukgi S. Choi, MD, Coor-dinator, Instruction Course Program are recognized.

In his new role as AAO-HNS/F Executive Vice President and CEO, James C. Denneny III, MD, will speak before Dr. Woodson honors several Members for their service and leadership.

Following tradition, the John Conley, MD Lecture on Medical Ethics will be presented, this year by G. Scott Morris, MD, MDiv, founder and Chief Executive Officer of the Church Health Center, which provides pri-

mary health care to low-income, uninsured working people of Memphis.

As a special feature for this year’s Opening Ceremony, the families within the “family of otolaryngology” will tell their stories in a video depicting how the passion for the spe-cialty has been passed from one generation to the next or shared by spouses or siblings.

This year’s Opening Ceremony also will present a historical first as the gavel is passed from one female president to another—from Dr. Woodson to Sujana S. Chandrasekhar, MD.

The session concludes with a video about the new RegentSM registry and an invitation to remain for the Miniseminar that immediately follows about the registry, “The Power of Data: Creating a Clinical Data Registry for Otolaryngology—Head and Neck Surgery.”

Church Health Center is the largest

healthcare organization of its type in the United States, providing care with more than 42,000 patient visits annually with-out any government funding. Its founder and leader, G. Scott Morris, MD, MDiv, will

talk about the group’s work and goals when he delivers the John Conley, MD Lecture on Medical Ethics, “What Makes a Great Surgeon?” today.

Dr. Morris will deliver his lecture during the Opening Ceremony, at 8:30 am

in Hall B. He is a family practice physician and ordained United Methodist minister who founded the center in Memphis, TN, in 1987 with a goal of providing quality, af-fordable healthcare for working, uninsured people and their families.

“I am going to present a slightly dif-ferent way of thinking about how, in the future, we could view what we do in terms of healthcare,” Dr. Morris said. “It can’t just be about technology. There has to be a way for us to understand that we are all human, and what does that mean when we practice medicine?

“Health is something that only happens when we are locked in trying to figure out how we live the life well-lived. A life well-lived is not just about longevity. We want to do whatever it takes to help people achieve what I think everyone would agree are the goals for living, which is having more joy in your life, having more love in your life, and being connected to those things that are greater than we are.”

CONLEY LECTURER TO DISCUSS HEALTHCARE

SEE NEW RESEARCH AT SCIENTIFIC POSTERSSee the latest research in the specialty

at the Scientific Posters in Hall C of the AAO-HNSF Annual Meeting & OTO EXPOSM.

Poster hours:

Today: 10 am–5 pmMonday: 10 am–5 pmTuesday: 9 am–3 pm

See AAO-HNSF, page 3

G. Scott Morris, MD, MDiv

“


entnet.org





























Patient Groups


Member, 17






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OCTOBER 2015

entnet.org

The power of dataRAISES THE BAR ON PATIENT CAREAAO-HNSF clinical data registry, RegentSM, to begin pilot enrollment16



Health information from guidelines to share with your patients26

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Source: Bulletin online YTD Traffic Summary, data current as of 12/21/15.

DEC/JAN FEBRUARY MARCH APRIL MAY JUNE

Special FocusKids ENT Health Month

World Voice Day Issue

All Specialties Focus

Annual Meeting Preview

Health Policy Issue

Editorial Coverage

• 2015 Annual Report

• 2015 Committee Highlights

• CPG Guidelines Update on Otitis Media Summary Adaptation

• Leadership Forum & Board of Governors Spring Meeting with review of legislative and regulatory issues

• Opportunities for women in otolaryngology, residents and young physicians

• World Voice Day is April 16, and AAO-HNS is on the world’s stage with this special issue!

• Regent – ENT Clinical Data Registry

• Otolaryngology: All Specialties

• Prep for May’s Better Hearing and Speech Month

• Candidates for AAO-HNS/F Statements are featured

• AAO-HNSF 2016 Annual Meeting & OTO EXPO Preview issue (Contact: AAO Department Communications for information on exhibit and support opportunities)

• The issue our members await each year for its coverage of the trends impacting their practice!

• Proposed Budget

Ad Sales Close Oct. 12, 2015 Dec. 17, 2016 Jan. 19, 2016 Feb. 28, 2016 March 23, 2016 April 27, 2016

Materials Due Nov. 6, 2015 Jan. 7, 2016 Feb. 5, 2016 March 7, 2016 April 4, 2016 May 16, 2016

Related Products & Services

• OTO Scopes• Hearing Services• Patient Information• Electronic Health

Record Systems

• Surgical Equipment for Voice

• Electronic Health Record Systems

• Coding Systems and Consultants

• Hearing Services• Surgical

Equipment for Voice



• AAO-HNS Corporate Sponsors

• Industry Roundtable Sponsors

• Annual Meeting Exhibitors (especially those with new products)

• Insurance companies EHRs• Coding Companies

JULY AUGUST SEPTEMBER OCTOBER NOVEMBER

Special Focus Technology Issue Annual Meeting Issue

Editorial Coverage

• Research, Quality and Patient Safety

• Report from Residents and Fellows-in-Training

• The Annual Meeting EXPO and Technology Issue

• Spotlight on “Showcases” at Annual Meeting

• Board of Governors Candidates for Leadership

• Board of Governor’s Awards

• Professional Education

• International Focuses

• Patient Information Compendium

• New President’s first column

• Membership: The Benefit Factor

• 2016 Quality & Safety Programs

• Regent – ENT Clinical Data Registry Update

• 2016/17 AAO-HNS/F Committee Rosters

• Smoke-Out Observation

Ad Sales Close May 17, 2016 June 22, 2016 July 21, 2016 Aug. 16, 2016 Sept. 21, 2016

Materials Due June 6, 2016 July 8, 2016 Aug. 8, 2016 Aug. 30, 2016 Oct. 6, 2016




• Tech products• Companies

producing “Showcases” at Annual Meeting

• OTO EXPO exhibitors

• Companies that reserved special Annual Meeting products bundle





• Smoking Cessation• Surgical Instruments

for Head and Neck Cancer

• Sinus Scope Devices

BONUS DISTRIBUTION:

AAO-HNSF Annual Meeting and OTO EXPO

Sept. 18-21, 2016

2016 EDITORIAL CALENDAR

BUY SIX ADS, GET ONE FREE; BUY 11 ADS, GET TWO FREE!

6

DEC/JAN FEBRUARY MARCH APRIL MAY JUNE

Special FocusKids ENT Health Month

World Voice Day Issue

All Specialties Focus

Annual Meeting Preview

Health Policy Issue

Editorial Coverage

• 2015 Annual Report

• 2015 Committee Highlights

• CPG Guidelines Update on Otitis Media Summary Adaptation

• Leadership Forum & Board of Governors Spring Meeting with review of legislative and regulatory issues

• Opportunities for women in otolaryngology, residents and young physicians

• World Voice Day is April 16, and AAO-HNS is on the world’s stage with this special issue!

• Regent – ENT Clinical Data Registry

• Otolaryngology: All Specialties

• Prep for May’s Better Hearing and Speech Month

• Candidates for AAO-HNS/F Statements are featured

• AAO-HNSF 2016 Annual Meeting & OTO EXPO Preview issue (Contact: AAO Department Communications for information on exhibit and support opportunities)

• The issue our members await each year for its coverage of the trends impacting their practice!

• Proposed Budget

Ad Sales Close Oct. 12, 2015 Dec. 17, 2016 Jan. 19, 2016 Feb. 28, 2016 March 23, 2016 April 27, 2016

Materials Due Nov. 6, 2015 Jan. 7, 2016 Feb. 5, 2016 March 7, 2016 April 4, 2016 May 16, 2016


• OTO Scopes• Hearing Services• Patient Information• Electronic Health

Record Systems




• Hearing Services• Surgical

Equipment for Voice



• AAO-HNS Corporate Sponsors

• Industry Roundtable Sponsors

• Annual Meeting Exhibitors (especially those with new products)

• Insurance companies EHRs• Coding Companies

JULY AUGUST SEPTEMBER OCTOBER NOVEMBER

Special Focus Technology Issue Annual Meeting Issue

Editorial Coverage

• Research, Quality and Patient Safety

• Report from Residents and Fellows-in-Training

• The Annual Meeting EXPO and Technology Issue

• Spotlight on “Showcases” at Annual Meeting

• Board of Governors Candidates for Leadership

• Board of Governor’s Awards

• Professional Education

• International Focuses

• Patient Information Compendium

• New President’s first column

• Membership: The Benefit Factor

• 2016 Quality & Safety Programs

• Regent – ENT Clinical Data Registry Update

• 2016/17 AAO-HNS/F Committee Rosters

• Smoke-Out Observation

Ad Sales Close May 17, 2016 June 22, 2016 July 21, 2016 Aug. 16, 2016 Sept. 21, 2016

Materials Due June 6, 2016 July 8, 2016 Aug. 8, 2016 Aug. 30, 2016 Oct. 6, 2016




• Tech products• Companies

producing “Showcases” at Annual Meeting


• Companies that reserved special Annual Meeting products bundle





• Smoking Cessation• Surgical Instruments

for Head and Neck Cancer

• Sinus Scope Devices

RATES

Ad Unit 1x 3x 6x 11x

Four-ColorBack Cover $3,225 $3,130 $3,085 $2,975

Inside Front Cover $2,900 $2,815 $2,775 $2,680

Inside Back Cover $2,795 $2,710 $2,675 $2,580

Opposite Table of Contents $2,685 $2,610 $2,570 $2,480

Opposite President’s page $2,685 $2,610 $2,570 $2,480

Full Page $2,150 $2,085 $2,055 $1,985

1/2 Page Horizontal $1,780 $1,760 $1,730 $1,690

1/3 Page $1,710 $1,675 $1,640 $1,595

1/4 Page $1,035 $1,005 $980 $955

1/6 Page $450 $425 $390 $365

DISPLAY AD FREQUENCY AND RATES

*Space extensions may be available for recruitment ads upon request. Issues mail the first week of each month.

Display ads

Recruitment ads

Content from the printed Bulletin will be displayed online on the main Bulletin website for the month in which it is current. Each issue is archived within the Bulletin section of entnet.org website

Display ads will also be posted online with that issue’s Bulletin. Online display ad links to URL of advertiser’s choosing.

Publication dates Space close Materials due*

February Dec. 17 Jan. 7

March Jan. 19 Feb. 5

April Feb. 28 March 7

May March 23 April 4

June April 27 May 16

July May 17 June 6

August June 22 July 8

September July 21 Aug. 8

October Aug. 16 Aug. 30

November Sept. 21 Oct. 6

Dec/Jan Oct. 26 Nov. 19

Publication dates Space close Materials due*

February Jan. 7 Jan. 11

March Feb. 3 Feb. 5

April March 8 March 10

May April 7 April 11

June May 12 May 16

July June 2 June 6

August July 7 July 11

September Aug. 4 Aug. 8

October Aug. 30 Sept. 1

November Oct. 6 Oct.10

Dec/Jan Nov. 10 Nov. 14

RECRUITMENT AD FREQUENCY AND RATES Ad Unit 1x 3x 6x 11x

Black and White (Classified only)Full Page $1,405 $1,345 $1,320 $1,245

1/2 page horizontal $1,050 $1,030 $1,000 $960

1/2 page vertical $1,050 $1,030 $1,000 $960

1/4 Page $900 $860 $790 $740

All rates are net. Cancellations are nonrefundable.

BUY SIX ADS, GET ONE FREE; BUY 11 ADS, GET TWO FREE!Contact your account manager to reserveyour preferred placement.



7

Four-color available - $400 charge

BUY SIX ADS

GET ONE FREE! BUY 11 ADS

GET TWO FREE!

8

Specifications for landing and content pages• Leaderboard and tower ads must in GIF, JPG or SWF format at 72 dpi,

RGB and submitted at actual size. • For linked ads, URL must be submitted along with creative material by

email or in a Word document. Both the ad and the URL for linking are subject to the approval of the association.

• The maximum ad file size is 100kb–125kb.• All third-party vendor-supplied tags are subject to approval and must

be accompanied by actual GIF or JPG image(s) and destination URL. In addition, tags need to be distinct for email or site usage.

Submitting digital filesYou will receive an email address for file submission approximately six weeks prior to the materials deadline. If you have questions before this time, please contact your Ascend Integrated Media representative. Important notes• All advertising is subject to AAO-HNS approval.• A minimum $500 late fee will be charged for materials received after

the deadline.• Payment on ad space is due at space deadline. • All signed agreements are firm. Cancellations are nonrefundable.• No cash discounts accepted.• Members receive a 20% discount on advertising.

Please remit payments to: Ascend Integrated Media LLCP.O. Box 870939Kansas City, MO 64187-0939

Materials required for print products • PDF/X-1a files are required for all ads. View specifications at www.swop.org or

http://www.adobe.com/designcenter/acrobat/articles/acr6pdfx.html.• Fonts must be outlined or embedded.• All colors should be converted to CMYK (except black text).• Crop marks and color bars should be outside printable area (18-point offset).• Only one ad per PDF document. (Submit full-page spreads as single-page.) • URL for linking online version of display ad.

Document setup• Use Adobe InDesign for ad layouts. For information on creating a PDF/X-1a,

visit www.adobe.com.• Photoshop: 300 dpi CMYK or grayscale, 600 dpi minimum bitmap, flattened

layers, TIF or EPS format, binary encoding (no JPG and no extra channels).• Illustrator: Outline all fonts, flatten transparencies, embed all elements (no links). • All fonts should be OpenType (Type 1 and Multiple Master Fonts are strongly

discouraged).• All colors must be CMYK (except black text); no PMS/Pantone colors. • Ink density is not to exceed 300%.• Black text 12 points or smaller should be black only. (C=0%, M=0%, Y=0%,

K=100%).• Reversed text must be a minimum of 10 points.

Unacceptable file typesMicrosoft Word, Excel, PowerPoint or Publisher and Adobe Pagemaker or Freehand files will not be accepted. If you need assistance with your ad creation, contact your Ascend Integrated Media sales representative.

ProofsContract proofs are recommended for all ads. A contract proof printed at 100% with registration marks and color bars can be used for color accuracy, if SWOP-approved. View specifications online at www.swop.org. Without an accurate SWOP-provided proof, Ascend Integrated Media cannot be held responsible for the outcome of color on press.

Failure to follow these guidelines may require additional time and cost and/or sacrifice reproduction predictability. The publisher is not responsible for the final reproductive quality of any provided materials that do not meet the defined specifications of the publication. Although every effort is made to preserve advertising materials in their original condition, the publisher is not responsible for lost or damaged advertising materials after publication.

Publication size: 8-3/8" x 10-7/8" (trim) Trim: Final page dimensions.Bleed: Size required for an ad to bleed off the edges of a page. (1/8" past trim)Safety/Live Area: All text and graphics not intended to bleed. (1/4" from trim)Full-Page Spread ads should be submitted as single-page files.

PRINT AD SIZES AND DIMENSIONS(width x height)

1/3 Page VerticalNon-Bleed2-1/4" x 9-3/8"

Covers and Full PageBleed8-5/8" x 11-1/8"Trim8-3/8" x 10-7/8"Safety/Live Area7-7/8" x 10-3/8"Non-Bleed7" x 9-3/8"

1/2 Page Horizontal7" x 4-1/2"

1/2 Page VerticalNon-Bleed3-3/8" x 9-3/8"

1/4 Page Non-Bleed3-3/8" x 4-1/2"

Additional marketing opportunities: cover tips, belly bands and inserts are accepted. Call a sales representative for details.

AAO-HNS Member Discount: 20%

1/6 Page Non-Bleed2-1/4" x 3-1/2"

ONLINE AD SIZES AND DIMENSIONS(width x height)

Leaderboard728 x 90 pixels

Tower 160 x 600 pixels

All rates are net. Cancellations are non-refundable.

MECHANICAL SPECIFICATIONS




Cover tip7-1/2" X 5-1/2"

____ $

INTEGRATEDMEDIAAscend Integrated Media LLC • 6710 W. 121st Street, Suite 100 • Overland Park, KS 66209

ASCEND MEDIA ADVERTISING AGREEMENTSubject to acceptance by Ascend Integrated Media LLC

All advertising subject to AAO-HNS approval.

Please write your initials next to selected ad sizes & color.

Total Amount: $ ___________________ AAO Member No. ____________

AAO-HNS Bulletin and AAO-HNS Online Bulletin

AAO-HNS Bulletin 2016

AAO-HNS Online Bulletin 2016

Please fill out this form to place an order and TO BE INVOICED according to the Terms below:

Advertiser: __________________________________________________ Agency (if applicable): _______________________________

Billing Information: ❑ Agency ❑ Advertiser Contact Name: _____________________________________

Billing Address: ______________________________________________ City, State, Zip: _____________________________________

Phone: ________________________ Fax: _____________________ E-mail: ____________________________________________

AAO Bulletin 2016 deadlinesPlease check box next to month to secure space

Leaderboard Tower

____ $720 per month ____ $515 per month

Sales contactsKatie Bollegar (companies A–L)913-344-1322Fax: [email protected]

Suzee Dittberner (companies M–Z)913-344-1420Fax: 913-945-1942sdittberner@ ascendintegratedmedia.com

Please remit payments to:Ascend Integrated Media LLCP.O. Box 870939 Kansas City, MO 64187

Online Bulletin 2016 deadlinesPlease check box next to month to secure space

___Jan. ___Feb. ___Mar. ___Apr. ___May ___June

___July ___Aug. ___Sept. ___Oct. ___Nov. ___Dec.

TO PAY BY CREDIT CARD, please contact your sales representative by phone or e-mail. Credit card payment is quick, easy and secure.

I have read and agree to the terms as set forth on this document.

Authorized Advertiser/Agency Signature & Title PO# (if necessary)

As\

Terms• Signing this agreement indicates firm space commitment in accordance with the corresponding rate card. A signed

copy of this agreement is binding. • Advertising agency and/or client are liable should one or the other default. Cancellations are nonrefundable.• All rates are net. Payment is due at space deadline. No agency or cash discounts are permitted. A minimum $500 late

fee will be charged for materials received after the materials deadline.• Advertiser agrees that the publisher’s liability (if any), due to omissions or errors in such advertising, shall in no event

exceed the amount of charges for the listing or advertising which was omitted or in which the error occurred; liability shall be discharged by abatement of the charges or an advertising allowance commensurate with the error for the particular listing or advertising in which the omission or error occurred. No adjustments will be made to any free listing or advertisement.

❒ FebruarySpace reservation due: Dec. 17Materials due: Jan. 7

❒ MarchSpace reservation due: Jan. 19Materials due: Feb. 5

❒ April Space reservation due: Feb. 28Materials due: Mar. 7

❒ MaySpace reservation due: Mar. 23Materials due: Apr. 4

❒ JuneSpace reservation due: Apr. 27Materials due: May 16

❒ JulySpace reservation due: May 17Materials due: June 6

❒ AugustSpace reservation due: June 22Materials due: July 8

❒ SeptemberSpace reservation due: July 21Materials due: Aug. 8

❒ OctoberSpace reservation due: Aug. 16Materials due: Aug. 30

❒ NovemberSpace reservation due: Sept. 21Materials due: Oct. 6

❒ December/January 2017Space reservation due: Oct. 26Materials due: Nov. 19

❒ FebruarySpace reservation due: Jan. 18Materials due: Jan. 25

❒ MarchSpace reservation due: Feb. 16Materials due: Feb. 23

❒ April Space reservation due: Mar. 18Materials due: Mar. 25

❒ MaySpace reservation due: Apr. 15Materials due: Apr. 22

❒ JuneSpace reservation due: May 18Materials due: May 25

❒ JulySpace reservation due: June 17Materials due: June 24

❒ AugustSpace reservation due: July 18Materials due: July 25

❒ SeptemberSpace reservation due: Aug. 18Materials due: Aug. 25

❒ OctoberSpace reservation due: Sept. 18Materials due: Sept. 25

❒ NovemberSpace reservation due: Oct. 18Materials due: Oct. 25

❒ December/January 2017Space reservation due: Nov. 16Materials due: Nov. 23

Ad Unit (Four-Color) 1x 3x 6x 11x

Premium Positions

Back Cover ____ $3,225 ____ $3,130 ____ $3,085 ____ $2,975

Inside Front Cover ____ $2,900 ____ $2,815 ____ $2,775 ____ $2,680

Inside Back Cover ____ $2,795 ____ $2,710 ____ $2,675 ____ $2,580

Opp Table of Contents ____ $2,685 ____ $2,610 ____ $2,570 ____ $2,480

Opp President’s page ____ $2,685 ____ $2,610 ____ $2,570 ____ $2,480

Cover tip ____ $4,875 ____ $4,725 ____ $4,500 ____ $4,350

Inserts____ $3,900 ____ $3,780 ____ $3,600 ____ $3,400

____ $6,800 ____ $6,590 ____ $6,350 ____ $6,120

Full Page ____ $2,150 ____ $2,085 ____ $2,055 ____ $1,985

1/2 Page Horizontal ____ $1,780 ____ $1,760 ____ $1,730 ____ $1,690

1/2 Page Vertical ____ $1,780 ____ $1,760 ____ $1,730 ____ $1,690

1/3 Page Vertical ____ $1,710 ____ $1,675 ____ $1,640 ____ $1,595

1/4 Page ____ $1,035 ____ $1,005 ____ $980 ____ $955

1/6 Page ____ $450 ____ $425 ____ $390 ____ $365

2-page

4-page

AAO-HNS Bundles 2016

Silver ____ $12,000

Gold ____ $19,000

Platinum ____ $29,000

INTEGRATEDMEDIA

Ascend Integrated Media LLC • 6710 W. 121st Street, Suite 100 • Overland Park, KS 66209

ASCEND MEDIA ADVERTISING AGREEMENTSubject to acceptance by Ascend Integrated Media LLC

All advertising subject to AAO-HNS approval.

Please write your initials next to selected ad sizes & color.

Total Amount: $ ___________________ AAO Member No. ____________

AAO-HNS Bulletin Classified Advertising

AAO-HNS Bulletin 2016

Ad Unit 1x 3x 6x 11x

Black-and-white (Classified only)

Full Page ____ $1,405 ____ $1,345 ____ $1,320 ____ $1,245

1/2 page horizontal ____ $1,050 ____ $1,030 ____ $1,000 ____ $960

1/2 page vertical ____ $1,050 ____ $1,030 ____ $1,000 ____ $960

1/4 Page ____ $900 ____ $860 ____ $790 ____ $740

Please fill out this form to place an order and TO BE INVOICED according to the Terms below:

Advertiser:______________________________________________________________________________

Agency (if applicable):____________________________________________________________________

Billing Information: ❑ Agency ❑ Advertiser

Contact Name:___________________________________________________________________________ Billing Address:__________________________________________________________________________

City:________________________________________ State:______________________ Zip:___________

Phone:_____________________ Fax:_____________________ E-mail:___________________________

❒ FebruarySpace reservation due: Jan. 7Materials due: Jan. 11

❒ MarchSpace reservation due: Feb. 3Materials due: Feb. 5

❒ April Space reservation due: March 8Materials due: March 10

❒ MaySpace reservation due: April 7Materials due: April 11

❒ JuneSpace reservation due: May 12Materials due: May 16

❒ JulySpace reservation due: June 2Materials due: June 6

❒ AugustSpace reservation due: July 7Materials due: July 11

❒ SeptemberSpace reservation due: Aug. 4Materials due: Aug. 8

❒ OctoberSpace reservation due: Aug. 30Materials due: Sept. 1

❒ NovemberSpace reservation due: Oct. 6Materials due: Oct. 10

❒ December/January 2017Space reservation due: Nov. 10Materials due: Nov. 14

Bulletin 2016 deadlinesClassified Advertising

Please check box next to month to secure space

Sales contactsKatie Bollegar (companies A–L)913-344-1322Fax: [email protected]

Suzee Dittberner (companies M–Z)913-344-1420Fax: 913-945-1942sdittberner@ ascendintegratedmedia.com

Please remit payments to:Ascend Integrated Media LLCP.O. Box 870939 Kansas City, MO 64187

TO PAY BY CREDIT CARD, please contact your sales representative by phone or e-mail. Credit card payment is quick, easy and secure.

I have read and agree to the terms as set forth on this document.

Authorized Advertiser/Agency Signature & Title PO# (if necessary)

As\

Terms• Signing this agreement indicates firm space commitment in accordance with the corresponding rate card. A signed

copy of this agreement is binding. • Advertising agency and/or client are liable should one or the other default. Cancellations are nonrefundable.• All rates are net. Payment is due at space deadline. No agency or cash discounts are permitted. A minimum $500 late

fee will be charged for materials received after the materials deadline.• Advertiser agrees that the publisher’s liability (if any), due to omissions or errors in such advertising, shall in no event

exceed the amount of charges for the listing or advertising which was omitted or in which the error occurred; liability shall be discharged by abatement of the charges or an advertising allowance commensurate with the error for the particular listing or advertising in which the omission or error occurred. No adjustments will be made to any free listing or advertisement.

Four-color ____ $400

Documents

The only magazine reaching all 12,000 members of AAO-HNS · 2016-03-04 · The only magazine reaching all 12,000 members of AAO-HNS ... 18 NOVEMBER 2015 AAO-HNS BULLETIN ENTNET.ORG/BULLETIN