CONTACTS - AAO-HNSF Bulletin · 18 NOVEMBER 2015 AAO-HNS BULLETIN ENTNET.ORG/BULLETIN BE PART OF THE NEXT AAO–HNSF ANNUAL MEETING & OTO EXPOSM IN SAN DIEGO, CALIFORNIA INSTRUCTION

Your sales specialist team:

Katie Bollegar (companies A-L)[email protected]

Suzee Dittberner (companies M-Z)[email protected]

CONTACTS

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CONTENTSBundles . . . . . . . . . . . . . . . . . . . 2Meeting Preview . . . . . . . . . . . . . 3Meeting Daily . . . . . . . . . . . . . . . 4Doctor’s Bag . . . . . . . . . . . . . . . . 5Landing Page . . . . . . . . . . . . . . . 6eBlasts 7Bulletin . . . . . . . . . . . . . . . . . . . 8Insertion Order . . . . . . . . . . . . . . 9Mechanical Specifications . . . 10-11

BUNDLE YOUR MEETING WITH BULLETINCover more ground when you advertise in AAO-HNSF official meeting publications AND the Bulletin – the ONLY official member magazine of AAO-HNS!

*Must be an AAO Annual Meeting exhibitor to advertise.All rates are net. Cancellations are nonrefundable.

• Three ads in the Bulletin

• Junior-page ad for four days in the AAO-HNS/F Annual Meeting Show Daily*

• Full banner ad on the AAO Annual Meeting website landing page for six months

• Free product showcase ad in AAO-HNS/F Annual Meeting Show Daily*

• Six ads in the Bulletin

• Full-page ad for four days in the AAO-HNS/F Annual Meeting Show Daily*

• Leaderboard ad on the AAO Annual Meeting website landing page for six months


• 10 ads in the Bulletin

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• Rectangle ad in all four issues of the AAO Annual Meeting Show eDaily* sent to approxi-mately 12,000 members


15% OFF for all first-time advertisers!

Silver Bundle $12,000

Gold Bundle $19,000

Platinum Bundle $29,000

Contact your account manager to reserveyour preferred placement.

Katie Bollegar (companies A-L)913-344-1322Fax: [email protected]

Suzee Dittberner (companies M–Z)913-344-1420Fax: [email protected]

A A O - H N S F P R E V I E W

2

A A O - H N S F B U N D L E S

MEETING DAILYAMERICAN ACADEMY OF OTOLARYNGOLOGY—HEAD AND NECK SURGERY

SUNDAY, SEPTEMBER 27, 2015

PROPOSED OTITIS MEDIA WITH EFFUSION GUIDELINE UPDATE

THE OTO EXPOSM FEATURES HUNDREDS OF EXHIBITORS

LEARN ABOUT THE REGENTSM ENT CLINICAL DATA REGISTRY3 4 12

AAO-HNSF Listens, Makes Changes to Annual Meeting & OTO EXPOSM

Y ou Spoke. We Listened.” is the theme of the AAO-HNSF 2015 Annual Meeting & OTO EXPOSM. Attendees

will see better access to education sessions, additional video presentations, and more learning opportunities in the exhibit hall from today through Tuesday.

This year, Miniseminars, Instruction Courses, and Scientific Oral Presentations are being presented concurrently, a change from scheduling at previous Annual Meet-ings. In addition, the registration fee for the meeting includes all 300-plus Instruction Courses, which means you can attend any Instruction Course of your choice at no additional cost. Previously, tickets to each course had to be purchased separately.

“Miniseminars, Instruction Courses, and Oral Sessions will run throughout the day,” said Johnnie White, Senior Director of the Education and Meetings Business Unit. “Be-cause of the format changes, we are offering more unopposed time in the morning and afternoon for committee meetings, visiting the OTO EXPO, and attending the Honorary Guest Lectures.”

Format changes continue for individual sessions, such as five-minute Scientific Oral Presentations and Masters of Surgery video presentations that will debut this year. The videos will be used to illustrate the technical aspects of surgical techniques. Presentations with videos are noted in the online and final programs.

Another popular set of presentations

introduced last year, Hands-on Training Sessions, will return to the OTO EXPO. The sessions, which require advance registration, will feature cadavers so attendees can partici-pate in simulations of surgical procedures.

Also plan to visit the ENTConnect Booth, #324, in Hall C of the exhibit hall. ENTCon-nect is a private social network for AAO-HNS Members to network and collaborate with colleagues. Sign up to join ENTConnect

at the booth, which also will have makeup artists and photographers on Monday and Tuesday so you can take a professional photo for use on ENTConnect and for your personal use.

Other highlights of this year’s AAO-HNSF Annual Meeting & OTO EXPO:• Details about the new AAO-HNSF ENT

clinical data registry, RegentSM, will be

Opening Ceremony to Recognize Tradition, Change

T he Opening Ceremony offers the first opportunity to reconnect with colleagues at the AAO-HNSF 2015

Annual Meeting & OTO EXPOSM and to learn more about what is behind this year’s theme: “You Spoke. We Listened.”

AAO-HNS/F President Gayle E. Wood-son, MD, will welcome attendees at 8:30 am today in Hall B of the Kay Bailey Hutchison Convention Center. In doing so, she not only is returning to the state where she grew up, but to the city of Dallas, where she attended her first Annual Meeting. Having been “totally blown away and inspired” by that meeting, now as president she will preside over the Opening Ceremony.

Building on this year’s theme, the cer-emony will highlight changes to the Annual Meeting & OTO EXPO format as well as

major initiatives, including the RegentSM

ENT clinical data registry and the new Acad-emyU® learning platform.

A video will guide attendees through what’s new at the Annual Meeting, as Eben L. Rosenthal, MD, Coordinator, Scientific Program, and Sukgi S. Choi, MD, Coor-dinator, Instruction Course Program are recognized.

In his new role as AAO-HNS/F Executive Vice President and CEO, James C. Denneny III, MD, will speak before Dr. Woodson honors several Members for their service and leadership.

Following tradition, the John Conley, MD Lecture on Medical Ethics will be presented, this year by G. Scott Morris, MD, MDiv, founder and Chief Executive Officer of the Church Health Center, which provides pri-

mary health care to low-income, uninsured working people of Memphis.

As a special feature for this year’s Opening Ceremony, the families within the “family of otolaryngology” will tell their stories in a video depicting how the passion for the spe-cialty has been passed from one generation to the next or shared by spouses or siblings.

This year’s Opening Ceremony also will present a historical first as the gavel is passed from one female president to another—from Dr. Woodson to Sujana S. Chandrasekhar, MD.

The session concludes with a video about the new RegentSM registry and an invitation to remain for the Miniseminar that immediately follows about the registry, “The Power of Data: Creating a Clinical Data Registry for Otolaryngology—Head and Neck Surgery.”

Church Health Center is the largest

healthcare organization of its type in the United States, providing care with more than 42,000 patient visits annually with-out any government funding. Its founder and leader, G. Scott Morris, MD, MDiv, will

talk about the group’s work and goals when he delivers the John Conley, MD Lecture on Medical Ethics, “What Makes a Great Surgeon?” today.

Dr. Morris will deliver his lecture during the Opening Ceremony, at 8:30 am

in Hall B. He is a family practice physician and ordained United Methodist minister who founded the center in Memphis, TN, in 1987 with a goal of providing quality, af-fordable healthcare for working, uninsured people and their families.

“I am going to present a slightly dif-ferent way of thinking about how, in the future, we could view what we do in terms of healthcare,” Dr. Morris said. “It can’t just be about technology. There has to be a way for us to understand that we are all human, and what does that mean when we practice medicine?

“Health is something that only happens when we are locked in trying to figure out how we live the life well-lived. A life well-lived is not just about longevity. We want to do whatever it takes to help people achieve what I think everyone would agree are the goals for living, which is having more joy in your life, having more love in your life, and being connected to those things that are greater than we are.”

CONLEY LECTURER TO DISCUSS HEALTHCARE

SEE NEW RESEARCH AT SCIENTIFIC POSTERSSee the latest research in the specialty

at the Scientific Posters in Hall C of the AAO-HNSF Annual Meeting & OTO EXPOSM.

Poster hours:

Today: 10 am–5 pmMonday: 10 am–5 pmTuesday: 9 am–3 pm

See AAO-HNSF, page 3

G. Scott Morris, MD, MDiv

“

American Academy of Otolaryngology—Head and Neck Surgery OCTOBER 2015

entnet.org

The power of dataRAISES THE BAR ON PATIENT CAREAAO-HNSF clinical data registry, RegentSM, to begin pilot enrollment 16

What the Proposed CY 2016 Medicare Physician Fee Schedule means for you 22

Journal showcases young physicians 9

Health information from guidelines to share with your patients 26

18 NOVEMBER 2015 AAO-HNS BULLETIN ENTNET.ORG/BULLETIN

BE PART OF THE NEXT AAO–HNSF ANNUAL MEETING & OTO EXPOSM IN SAN DIEGO, CALIFORNIA

INSTRUCTION COURSESubmission Opens: November 9, 2015

Submission Closes: December 14, 2015

MINISEMINARSubmission Opens: November 9, 2015


SCIENTIFIC ORAL, VIDEO, AND POSTER PRESENTATIONS

Submission Opens: January 4, 2016

Submission Closes: February 8, 2016

CALL FOR SCIENCE 2016 DEADLINES

William A. Wood, MD, Consultant, 16Matt Faison, Staff LiaisonPamela S. Wood, MBA, Staff Liaison

Media and Public RelationsDale A. Tylor, MD, Chair, 17Jonathan E. Aviv, MD, Member, 17Marcella R. Bothwell, MD, Consultant, 16C.W. David Chang, MD, Member, 16Christopher Y. Chang, MD, Member, 16Hamad Chaudhary, MD, Member*, 16Philip G. Chen, MD, Member, 17Antoine Eskander, MD, Member*, 16Michael Friedman, MD, Member, 16Christina M. Gillespie, MD, Consultant, 17Jason C. Goodwin, MD, Member, 17Christopher R. Grindle, MD, Consultant, 16Chandra M. Ivey, MD, Member, 17Steven T. Kmucha, MD, JD, Member, 16Amber U. Luong, MD, PhD, Member, 17Sonya Malekzadeh, MD, Consultant, 16Christina M. McAlpin, MD, Member, 16William Parkes, MD, Member*, 16Colleen T. Plein, MD, Member*, 16Jay R. Shah, MD, Member, 17Josef Shargorodsky, MD, Member, 17Eugene L. Son, MD, Member*, 16Wendy B. Stern, MD, Member, 17Gordon H. Sun, MD, MS, Consultant, 17Meghan N. Wilson, MD, Member*, 16Dayton L. Young, MD, Member, 17Lindsey Walter, Staff Liaison

Physicians Resources Patrick G. McMenamin, MD, Chair, 17Reginald F. Baugh, MD, Member, 16Isaac D. Erbele, MD, Member*, 16Berrylin J. Ferguson, MD, Member, 16Marie T. Gilbert, PA-C, Member*, 17Karl Hoermann, MD, Member*, 16Nelson Scott Howard, MD, Member, 17C. Anthony Hughes, MD, Member, 17Vikas Mehta, MD, Member, 16Robert H. Miller, MD, MBA, Consultant, 17Matthew R. Naunheim, MD, Member*,16Shannon P. Pryor, MD, Member, 16Jonathon O. Russell, MD, Member*, 16Peter A. Selz, MD, Member, 17Gavin Setzen, MD, Member, 17Pell Ann Wardrop, MD, Member, 16Lauren S. Zaretsky, MD, Member, 16Qi Zhang, MD, Member*, 16Jean Brereton, MBA, Staff Liaison

Section for Residents and Fellows- in-Training Governing CouncilMeghan N. Wilson, MD, Chair, 17Peter M. Vila, MD, MSPH, Vice Chair, 16Nikhila P. Raol, MD, Immediate Past

Chair, 16Juliana Bonilla-Velez, MD, Member-at-

Large, 16Kara Davis, MD, Information Officer, 16Claire M. Lawlor, MD, BOG Socioeconom-

ic and Grassroots Representative, 16Sean M. Lewis, BOG Governor, 16Carla V. Valenzuela, MD, Legislative

Representative, 16Richard N. Carson, Jr., Staff Liaison

Women in Otolaryngology Governing CouncilKathleen Yaremchuk, MD, MSA, Chair, 16Ayesha N. Khalid, MD, Chair-Elect, 16Christine B. Franzese, MD, Immediate

Past Chair, 16Samantha Anne, Member-at-Large, 17Suzanne Kim Doud Galli, MD, PhD,

Member-at-Large, 16A. Kristina E. Hart, MD, Information

Officer/Secretary, 16A. Kristina E. Hart, MD, Historian, 17Pell Ann Wardrop, MD, Financial Officer, 16Richard N. Carson, Jr., Staff Liaison

Young Physicians Section Governing CouncilSamantha Anne, MD, Chair 16Jeffrey C. Liu, MD, Chair-Elect, 16Lawrence M. Simon, MD, Immediate

Past Chair, 16Daniel C. Chelius, Jr., MD, Secretary, 16Cristina Baldassari, MD, Member, 16Vikas Mehta, MD, Member, 16Richard N. Carson, Jr., Staff Liaison

Patient Groups

Geriatric OtolaryngologyAllan M. Rubin, MD, PhD, Chair, 16Joseph P. Bradley, MD, Member*, 16David R. Edelstein, MD, Consultant, 17Elizabeth Guardiani, MD, Member, 17Selena E. Heman-Ackah, MD, MBA,

Member, 17

Jason M. Leibowitz, MD, Member, 17Frank R. Lin, MD, Member, 16Hsin-Ching Lin, MD, Member*, 17Becky L. Massey, MD, Member, 17Susan D. McCammon, MD, Member, 16Brian J. McKinnon, MD, MBA, Member, 16Natasha Mirza, MD, Member, 16Carrie L. Nieman, MD, MPH, Member*, 16Robert I. Oberhand, MD, Consultant, 16Steven M. Parnes, MD, Member, 17Michael J. Pitman, MD, Consultant, 16Natasha Pollak, MD, MS, Member, 16James M. Poss, MD, Member, 17Elliot Regenbogen, MD, Member, 16Robert T. Sataloff, MD, DMA, Consultant, 16John H. Shelby, MD, Member, 16Courtney C. J. Voelker, MD, DPhil,

Member*, 16Stephen J. Wetmore, MD, Consultant, 16Jeanne M. McIntyre, CAE, Staff Liaison

Pediatric OtolaryngologyDavid R. White, MD, Chair, 17Margo M. Benoit, MD, Member, 16Joseph M. Bernstein, MD, 17Kathleen R. Billings, MD, Member, 16Jeffrey Cheng, MD, Member, 16Robert H. Chun, MD, Member, 17Shelagh A. Cofer, MD, Member, 16Riccardo D’Eredita, MD, Member*, 17Eric A. Gantwerker, MD, Member, 16Steven L. Goudy, MD, Member, 16Eliav Gov-Ari, MD, Member, 17David Gudis, MD, Member*, 16Alyssa M. Hackett, MD, Member, 17Russel Kahmke, MD, Member*, 16

CONTINUED FROM PAGE 16

A savings of $4,150!



PROPOSED OTITIS MEDIA WITH EFFUSION GUIDELINE UPDATE

THE OTO EXPOSM FEATURES HUNDREDS OF EXHIBITORS


AAO-HNSF Listens, Makes Changes to Annual Meeting & OTO EXPOSM

Y ou Spoke. We Listened.” is the theme of the AAO-HNSF 2015 Annual Meeting & OTO EXPOSM. Attendees

will see better access to education sessions, additional video presentations, and more learning opportunities in the exhibit hall from today through Tuesday.

This year, Miniseminars, Instruction Courses, and Scientific Oral Presentations are being presented concurrently, a change from scheduling at previous Annual Meet-ings. In addition, the registration fee for the meeting includes all 300-plus Instruction Courses, which means you can attend any Instruction Course of your choice at no additional cost. Previously, tickets to each course had to be purchased separately.

“Miniseminars, Instruction Courses, and Oral Sessions will run throughout the day,” said Johnnie White, Senior Director of the Education and Meetings Business Unit. “Be-cause of the format changes, we are offering more unopposed time in the morning and afternoon for committee meetings, visiting the OTO EXPO, and attending the Honorary Guest Lectures.”

Format changes continue for individual sessions, such as five-minute Scientific Oral Presentations and Masters of Surgery video presentations that will debut this year. The videos will be used to illustrate the technical aspects of surgical techniques. Presentations with videos are noted in the online and final programs.


introduced last year, Hands-on Training Sessions, will return to the OTO EXPO. The sessions, which require advance registration, will feature cadavers so attendees can partici-pate in simulations of surgical procedures.

Also plan to visit the ENTConnect Booth, #324, in Hall C of the exhibit hall. ENTCon-nect is a private social network for AAO-HNS Members to network and collaborate with colleagues. Sign up to join ENTConnect

at the booth, which also will have makeup artists and photographers on Monday and Tuesday so you can take a professional photo for use on ENTConnect and for your personal use.

Other highlights of this year’s AAO-HNSF Annual Meeting & OTO EXPO:• Details about the new AAO-HNSF ENT

clinical data registry, RegentSM, will be

Opening Ceremony to Recognize Tradition, Change

T he Opening Ceremony offers the first opportunity to reconnect with colleagues at the AAO-HNSF 2015

Annual Meeting & OTO EXPOSM and to learn more about what is behind this year’s theme: “You Spoke. We Listened.”

AAO-HNS/F President Gayle E. Wood-son, MD, will welcome attendees at 8:30 am today in Hall B of the Kay Bailey Hutchison Convention Center. In doing so, she not only is returning to the state where she grew up, but to the city of Dallas, where she attended her first Annual Meeting. Having been “totally blown away and inspired” by that meeting, now as president she will preside over the Opening Ceremony.

Building on this year’s theme, the cer-emony will highlight changes to the Annual Meeting & OTO EXPO format as well as

major initiatives, including the RegentSM

ENT clinical data registry and the new Acad-emyU® learning platform.

A video will guide attendees through what’s new at the Annual Meeting, as Eben L. Rosenthal, MD, Coordinator, Scientific Program, and Sukgi S. Choi, MD, Coor-dinator, Instruction Course Program are recognized.

In his new role as AAO-HNS/F Executive Vice President and CEO, James C. Denneny III, MD, will speak before Dr. Woodson honors several Members for their service and leadership.


mary health care to low-income, uninsured working people of Memphis.

As a special feature for this year’s Opening Ceremony, the families within the “family of otolaryngology” will tell their stories in a video depicting how the passion for the spe-cialty has been passed from one generation to the next or shared by spouses or siblings.

This year’s Opening Ceremony also will present a historical first as the gavel is passed from one female president to another—from Dr. Woodson to Sujana S. Chandrasekhar, MD.

The session concludes with a video about the new RegentSM registry and an invitation to remain for the Miniseminar that immediately follows about the registry, “The Power of Data: Creating a Clinical Data Registry for Otolaryngology—Head and Neck Surgery.”

Church Health Center is the largest

healthcare organization of its type in the United States, providing care with more than 42,000 patient visits annually with-out any government funding. Its founder and leader, G. Scott Morris, MD, MDiv, will

talk about the group’s work and goals when he delivers the John Conley, MD Lecture on Medical Ethics, “What Makes a Great Surgeon?” today.

Dr. Morris will deliver his lecture during the Opening Ceremony, at 8:30 am

in Hall B. He is a family practice physician and ordained United Methodist minister who founded the center in Memphis, TN, in 1987 with a goal of providing quality, af-fordable healthcare for working, uninsured people and their families.

“I am going to present a slightly dif-ferent way of thinking about how, in the future, we could view what we do in terms of healthcare,” Dr. Morris said. “It can’t just be about technology. There has to be a way for us to understand that we are all human, and what does that mean when we practice medicine?



SEE NEW RESEARCH AT SCIENTIFIC POSTERSSee the latest research in the specialty

at the Scientific Posters in Hall C of the AAO-HNSF Annual Meeting & OTO EXPOSM.

Poster hours:

Today: 10 am–5 pmMonday: 10 am–5 pmTuesday: 9 am–3 pm



“


entnet.org





























Patient Groups


Member, 17







entnet.org





























Patient Groups


Member, 17






BE THE EARLY BIRDEngage with nearly 12,000 potential meeting attendees months in advance!This meeting preview publication will put your message in the hands of AAO-HNS members before they even arrive onsite.

Exclusive content will ensure your visibility:

• Previews of oral presentations

• Interviews with professional presenters

• Meeting highlights by specialty

• Exhibitor lists

• Highlights of the host city

A A O - H N S F P R E V I E W

For all other 2016 Annual Meeting opportunities please review the 2016 Annual Meeting Sponsorship Portal or contact Annette Bacchus, AAO-HNS’s Senior Manager, Industry Relations at 703-535-3718 or [email protected].



PROPOSED OTITIS MEDIA WITH EFFUSION GUIDELINE UPDATETHE OTO EXPOSM FEATURES HUNDREDS OF EXHIBITORS


AAO-HNSF Listens, Makes Changes to Annual Meeting & OTO EXPOSMY ou Spoke. We Listened.” is the theme of the AAO-HNSF 2015 Annual Meeting & OTO EXPOSM. Attendees will see better access to education sessions, additional video presentations, and more learning opportunities in the exhibit hall from today through Tuesday.This year, Miniseminars, Instruction Courses, and Scientific Oral Presentations are being presented concurrently, a change from scheduling at previous Annual Meet-ings. In addition, the registration fee for the meeting includes all 300-plus Instruction Courses, which means you can attend any Instruction Course of your choice at no additional cost. Previously, tickets to each course had to be purchased separately.“Miniseminars, Instruction Courses, and Oral Sessions will run throughout the day,” said Johnnie White, Senior Director of the Education and Meetings Business Unit. “Be-cause of the format changes, we are offering more unopposed time in the morning and afternoon for committee meetings, visiting the OTO EXPO, and attending the Honorary Guest Lectures.”Format changes continue for individual sessions, such as five-minute Scientific Oral Presentations and Masters of Surgery video presentations that will debut this year. The videos will be used to illustrate the technical aspects of surgical techniques. Presentations with videos are noted in the online and final programs.


introduced last year, Hands-on Training Sessions, will return to the OTO EXPO. The sessions, which require advance registration, will feature cadavers so attendees can partici-pate in simulations of surgical procedures. Also plan to visit the ENTConnect Booth, #324, in Hall C of the exhibit hall. ENTCon-nect is a private social network for AAO-HNS Members to network and collaborate with colleagues. Sign up to join ENTConnect

at the booth, which also will have makeup artists and photographers on Monday and Tuesday so you can take a professional photo for use on ENTConnect and for your personal use.Other highlights of this year’s AAO-HNSF Annual Meeting & OTO EXPO:• Details about the new AAO-HNSF ENT clinical data registry, RegentSM, will be Opening Ceremony to Recognize Tradition, ChangeT he Opening Ceremony offers the first opportunity to reconnect with colleagues at the AAO-HNSF 2015 Annual Meeting & OTO EXPOSM and to learn more about what is behind this year’s theme: “You Spoke. We Listened.” AAO-HNS/F President Gayle E. Wood-son, MD, will welcome attendees at 8:30 am today in Hall B of the Kay Bailey Hutchison Convention Center. In doing so, she not only is returning to the state where she grew up, but to the city of Dallas, where she attended her first Annual Meeting. Having been “totally blown away and inspired” by that meeting, now as president she will preside over the Opening Ceremony.Building on this year’s theme, the cer-emony will highlight changes to the Annual Meeting & OTO EXPO format as well as

major initiatives, including the RegentSM ENT clinical data registry and the new Acad-emyU® learning platform.A video will guide attendees through what’s new at the Annual Meeting, as Eben L. Rosenthal, MD, Coordinator, Scientific Program, and Sukgi S. Choi, MD, Coor-dinator, Instruction Course Program are recognized. In his new role as AAO-HNS/F Executive Vice President and CEO, James C. Denneny III, MD, will speak before Dr. Woodson honors several Members for their service and leadership.


mary health care to low-income, uninsured working people of Memphis.As a special feature for this year’s Opening Ceremony, the families within the “family of otolaryngology” will tell their stories in a video depicting how the passion for the spe-cialty has been passed from one generation to the next or shared by spouses or siblings.This year’s Opening Ceremony also will present a historical first as the gavel is passed from one female president to another—from Dr. Woodson to Sujana S. Chandrasekhar, MD. The session concludes with a video about the new RegentSM registry and an invitation to remain for the Miniseminar that immediately follows about the registry, “The Power of Data: Creating a Clinical Data Registry for Otolaryngology—Head and Neck Surgery.”

Church Health Center is the largest healthcare organization of its type in the United States, providing care with more than 42,000 patient visits annually with-out any government funding. Its founder and leader, G. Scott Morris, MD, MDiv, will talk about the group’s work and goals when he delivers the John Conley, MD Lecture on Medical Ethics, “What Makes a Great Surgeon?” today.

Dr. Morris will deliver his lecture

during the Opening Ceremony, at 8:30 am in Hall B. He is a family practice physician and ordained United Methodist minister who founded the center in Memphis, TN, in 1987 with a goal of providing quality, af-fordable healthcare for working, uninsured people and their families.“I am going to present a slightly dif-ferent way of thinking about how, in the future, we could view what we do in terms of healthcare,” Dr. Morris said. “It can’t just be about technology. There has to be a way for us to understand that we are all human, and what does that mean when we practice medicine?



SEE NEW RESEARCH AT SCIENTIFIC POSTERSSee the latest research in the specialty at the Scientific Posters in Hall C of the AAO-HNSF Annual Meeting & OTO EXPOSM.

Poster hours:Today: 10 am–5 pmMonday: 10 am–5 pmTuesday: 9 am–3 pm



“

Deadlines

Space reservation/payment due: June 20, 2016

Materials due: June 28, 2016

Audience and DistributionMailed to approximately 12,000 otolaryngologist-head and neck surgeons and allied health professionals in August 2016.

Rates

Size Four-color

Premium Options

Back Cover $7,640

Inside Front Cover $5,835

Inside Back Cover $5,835

Standard Options

Full Page $4,455

Junior Page $3,290

1/2 Page $2,335

36%of attendees have an annual purchasing budget of $25,000 or more!

3

https://www.plantour.com/show/aao-hns-annual-meeting-and-oto-expo-2016/sponsorship-opportunities/other-opportunities/shuttle-bus-wraps

4

Audience and distributionDelivered door to door on the first day of the meeting and available in racks throughout the convention center each day to more than 5,500 Academy members, non-member physicians, allied health professionals, and administrators.

ContentProvides highlights from the event and up-to-date meeting information.

Publication datesSept. 18, 19, 20, and 21

These products are in compliance with 2016 PhRMA standards and ACCME guidelines. All rates are net. Cancellations are nonrefundable.

RatesSize Black-and-white Four-color Standard optionsFull Page $9,760Full Page PI $9,350Junior Page $8,2701/2 Page $6,8951/4 Page $3,820Products & Services $1,275 Showcase Ad (or $725 with the purchase of a 1/2 page or larger ad unit)

DeadlinesSpace reservation/payment due: July 25, 2016Materials due: Aug. 1, 2016

Premium Cover PositionsBack Cover, $15,595; Inside Front Cover, $14,850; Inside Back Cover, $14,850

Newsstand Sponsorship $15,380Your company logo and/or product photo goes on official daily newsstands.

• Stands placed throughout the convention center

• Opportunity includes a full-page, four-color ad within the publication

Space reservation/payment due: July 29, 2016Materials due: August 8, 2016

Front Page Banner Ad $15,380Banner ad is placed at the bottom of the front page of official daily

• Opportunity includes a full-page, four-color ad within publication

Map Premium $12,620Sponsorship includes: • Booth highlighted on the map • Full-page color ad adjacent to

the floor map page • Banner ad on the map page • Box around exhibitor listing

Front Page Ear Ad $8,485Ear Ad is placed at the lower left of the front page of the official daily

Official Daily Belly Band $8,485Belly band wraps around the day one issue of the official daily*

*Advertiser provides printed belly band

YOUR BELLY BAND MESSAGE HERE

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5

Contact your account manager to reserveyour preferred placement.

Katie Bollegar (companies A-L)913-344-1322Fax: [email protected]

Suzee Dittberner (companies M–Z)913-344-1420Fax: [email protected]

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Audience and distributionDelivered on the first morning of the meeting to 3,500 hotel rooms, as attendees plan their itineraries for the day

ContentShowcases promotional literature and information on exhibiting companies

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$9,545

Premium DeadlinesSpace reservation/prototype/payment due: July 22, 2016Materials due: Aug. 5, 2016

RestrictionsDue to their weight and bulk, magazines, newspapers, and other publications will not be permitted to be distributed through the bag. Prices are based on an average-sized paper insert. Bulk items will be assessed an additional fee based on weight and dimensions; please contact your sales representative for more information. A minimum of four inserts from any combination of advertisers must be reserved for the Doctor’s Bag to be delivered on a particular day. Ad materials subject to AAO-HNSF approval. See Advertising Policies and Materials Submission for more information.

Insert DeadlinesSpace reservation/ prototype/payment due: Aug. 1, 2016Materials due: Aug. 10, 2016

REACH ATTENDEES IN THEIR HOTEL ROOMS

*Doctor’s Bag circulation is based on projected attendance.

All rates are net. Cancellations are nonrefundable.These products are in compliance with 2016 PhRMA standards and ACCME guidelines.

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A A O - H N S F e B L A S T S

Leaderboard Ad Appears on landing page and key content pagesLimited to three advertisers per six months$2,970 per six months

Full and Half Banner AdsAppear on landing page Limited to three advertisers per six monthsFull: $1,325 per six monthsHalf: $1,010 per six months

Content Page Tower AdAppears on content pages Limited to three advertisers per six months$2,385 per six months

UNPRECEDENTED ACCESS TO YOUR TARGET AUDIENCEMeeting Daily365 is the event news landing page that connects AAO-HNS members, exhibitors, and other related professionals pre- and post-event months with the important information and resources.

Delivering results + real metricsBanner and brand position metrics are delivered upon request.

Reports include:• Site banners: site traffic, ad impressions, click-throughs• eBlast advertising: delivery rate, open rate, click-throughs

Launch dateThe AAO-HNS Meeting Daily365 launches in Sept. 2016

MEE

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DAI

LY36

5 LA

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FULL BANNER AD HALF BANNER AD

LEADERBOARD AD

A A O - H N S F M E E T I N G D A I LY 3 6 5

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A A O - H N S F e B L A S T S

AAO-HNSF ePreview

Audience and distributionEmailed to approximately 18,000 members in August 2016

ContentGenerates registration, showcases event value, provides access to planning resources, and directs pre-registrants to exhibiting companies’ websites

DeadlinesSpace reservation/payment due: June 24, 2016Materials due: July 11, 2016

ePreview advertising options

Exclusive Tower AdLimited to one advertiser

$4,240

Rectangle Ad (2 available per blast)Limited to one advertiser each

$1,965 each position

AAO-HNSF eDaily

Audience and distributionEmailed to approximately 18,000 attendees and AAO-HNS members every day of the meeting

ContentFeatures meeting developments, valued seminars, and new products

eDaily blast datesSept. 18, 19, 20, and 21, 2016

DeadlinesSpace reservation/payment due: Aug. 12, 2016Materials due: Aug. 26, 2016

eDaily advertising options


$10,710 includes all 4 blasts

Rectangle Ad (2 available per blast)Limited to one advertiser each

$7,955 each position includes all 4 blasts

AAO-HNSF ePost

Audience and distributionEmailed to approximately 18,000 attendees and AAO-HNS members in September 2016

ContentShowcases keynote videos, product announcements and other industry information from the meeting

DeadlinesSpace reservation/payment due: Aug. 19, 2016Materials due: Sept. 2, 2016

ePost advertising options


$4,240

Rectangle Ad (2 available per blast)Limited to one advertiser each$1,965 each position

PUSH YOUR MESSAGING OUT ONLINE These specialized Meeting Daily eNewsletters build your brand connections, drive traffic to the AAO-HNS Meeting Daily365 landing page, and extend your reach before, during, and after the meeting.

2015 eBlast open rates and page views

All rates are net. Cancellations are nonrefundable.These products are in compliance with 2016 PhRMA standards and ACCME guidelines.

RECTANGLE AD

FULL TOWER AD

ePreview Click-through 6.74% Open rates 36.42%

eDaily Click-through 8.76% Open rates 37.46%

ePost Click-through 17.57% Open rates 52.33%

Healthcare industry average rates*Click-through 0.6% Open rates 12.2%

*MailerMailer Email Marketing Metrics Report, October 2015 Edition.

For all other 2016 Annual Meeting opportunities please review the 2016 Annual Meeting Sponsorship Portal or contact Annette Bacchus, AAO-HNS’s Senior Manager, Industry Relations at 703-535-3718 or [email protected].

https://www.plantour.com/show/aao-hns-annual-meeting-and-oto-expo-2016/sponsorship-opportunities/other-opportunities/shuttle-bus-wraps

8

Materials required for print products• PDF/X-1a files are required for all ads. View

specifications at www.swop.org or http://www.adobe.com/designcenter/acrobat/articles/acr6pdfx.html.

• Fonts must be outlined or embedded.• All colors should be converted to CMYK

(except black text).• Crop marks and color bars should be

outside printable area (18-point offset).

Document setup• Use Adobe InDesign for ad layouts. For

information on creating a PDF/X-1a, visit www.adobe.com.

• Photoshop: 300 dpi CMYK or grayscale, 600 dpi minimum bitmap, flattened layers, TIF or EPS format, binary encoding (no JPG and no extra channels).

• Illustrator: Outline all fonts, flatten transparencies, embed all elements (no links).

• All fonts should be OpenType (Multiple Master and Type 1 fonts and are strongly discouraged).

• All colors must be CMYK (except black text); no PMS/Pantone colors.

• Ink density is not to exceed 300%.• Black text 12 points or smaller should be

black only. (C=0%, M=0%, Y=0%, K=100%).• Reversed text must be a minimum of 10 points.

Unacceptable file types• Microsoft Word, Excel, PowerPoint or

Publisher and Adobe Pagemaker or Freehand files will not be accepted. If you need assistance with your ad creation, contact your Ascend Integrated Media sales representative.

Submitting digital files• You will receive an email address for file

submission approximately six weeks prior to the materials deadline. If you have questions before this time please contact your Ascend Integrated Media representative.

Proofs• Contract proofs are recommended for all

ads. A contract proof printed at 100% with registration marks and color bars can be used for color accuracy, if SWOP-approved. View specifications online at www.swop.org. Without an accurate SWOP-provided proof, Ascend Integrated Media cannot be held responsible for the outcome of color on press.

Submitting required proofsMail proofs to: Ascend Integrated Media LLCAttn: AAO-HNSF 6710 W 121st St., Suite 100Overland Park, KS 66209913-469-1110

Important notes• Only exhibitors may advertise.• All advertising is subject to AAO-HNSF

approval.• A minimum $500 late fee will be charged for

materials received after the deadline.• Payment on ad space is due at space

deadline. All prices are net.• All signed agreements are firm.

Cancellations are non-refundable.• No agency commission or cash discounts

accepted.• All quantities are based on projected

attendance and room blocks at the time the rate card is printed.

• A charge-out fee applies to insertion of different ads per issue in daily newspapers.

• All printed materials must include the following meeting language: “See us at the AAO-HNSF Annual Meeting & OTO EXPOSM booth # XX.”

Please remit payments to:Ascend Integrated Media LLCP.O. Box 870939Kansas City, MO 64187-0939

Failure to follow these guidelines may require additional time and cost and/or sacrifice reproduction predictability. The publisher is not responsible for the final reproductive quality of any provided materials that do not meet the defined specifications of the publication. Although every effort is made to preserve advertising materials in their original condition, publisher is not responsible for lost or damaged advertising materials after publication.

Specifications for AAO-HNSF Meeting Daily365 LandingPage and Content Pages• Leaderboard, banner and tower ads must in

GIF, JPG or SWF format at 72 dpi, RGB and submitted at actual size.

• For linked ads, URL must be submitted along with creative material by email or in a Word document. Both the ad and the URL for linking are subject to the approval of the association.

• The maximum ad file size is 100–125kb.• All third-party vendor supplied tags are subject

to approval and must be accompanied by actual GIF or JPG image(s) and destination URL. In addition, tags need to be distinct for email or site usage.

Specifications for eBlasts• Leaderboard, tower and rectangle ads must

be in GIF or JPG format at 72 dpi, RGB and submitted at actual size. (SWF files are not accepted).

• URL must be submitted along with creative material by email or in a Word document. Both the ad and the URL for linking are subject to the approval of the association.

• The maximum ad file size is 100-125kb• All third-party vendor supplied tags are subject

to approval and must be accompanied by actual GIF or JPG image(s) and destination URL. In addition, tags need to be distinct for email or site usage.

MECHANICAL SPECIFICATIONSNEWSPAPER AD SIZES AND DIMENSIONS (width x height)

Publication size: 10-7/8" x 15" (finished size)

Safety/Live Area: All text and graphics not intended to bleed. (1/2” from trim)

Rectangle Ads300 x 100 pixels

eBlasts

Full Tower Ad160 x 600 pixels

Meeting Daily365 Landing Page Ads

Leaderboard Ad 728 x 90 pixels and 300 x 50 pixels

Full Banner Ad468 x 60 pixels

and 300 x 50 pixels

Half Banner Ad234 x 60 pixels

eMEDIA AD SIZES AND DIMENSIONS (width x height)

RACK DIMENSIONS (width x height)

Available ad space (for advertisers):Front header panel: Corporate logo space15-1/2" x 5"

Base side panels: 11-1/2" x 43-7/8"

Final rack dimensions:Front header panel: 15-1/2" x 32"

Side panels (top and base panels combined):11-1/2" x 74-7/8"

NOTE: Please include 1" bleed around all artwork.

Meeting Daily365 Content Page Ads

Leaderboard Ad 728 x 90 pixels and 300 x 50 pixels

Full Tower Ad160 x 600 pixels

Covers and Full Page

Bleed11-1/8” x 15-1/4”Trim10-7/8” x 15”Safety/Live Area10-3/8” x 14-1/2”

Full Page Spread

Bleed22” x 15-1/4”Trim21-3/4” x 15”Safety/Live Area21-1/4” x 14-1/2”(Allow 1/2” gutter in center with no text or logos)

Junior Page7-1/2" x 10"

1/2 PageHorizontal10-1/4" x 7"

1/2 PageVertical5" x 14"

1/4 Page5" x 7"

Products & Services Showcase Ad2-3/8" x 3-1/8"

Front PageEar Ad2-3/8" x 2-3/8"

Front Page Banner Ad10-1/4" x 2"

9

AAO-HNSF Annual Meeting & OTO Expo Advertising Policies and Materials Submission Procedures

All ads, inserts and promotional items require approval by the association. Please allow five business days for approval. We highly recommend that adver-tisers do not print materials, or go live with websites, before association approval is received. The Association is not liable for any expenses that may be incurred if changes must be made to pieces that have already been produced prior to receiving approval. Submit a copy of your ad/insert/promotional item via email for approval. Please indicate the name of the exhibiting company and provide the name of the meeting in the Subject line of the email. Email to Valerie Workman: [email protected].

Item Prototype DueAd materials/Promotional or Insert Materials Due

Maximum Weight

Maximum Dimensions

Preview n/a June 28, 2016 n/a n/a

ePreview n/a July 11, 2016 n/a n/a

Meeting Daily n/a Aug. 1, 2016 n/a n/a

Doctor’s Bag Premium July 22, 2016 Aug. 5, 2016 2 oz. 8.5” x 11”

Newsstand Sponsorship n/a Aug. 8, 2016 n/a n/a

Doctor’s Bag Aug. 8, 2016 Aug. 10, 2016 2 oz. 8.5” x 11”

eDaily n/a Aug. 26, 2016 n/a n/a

ePost n/a Sept. 2, 2016 n/a n/a

Inserts are considered to be one 8-1/2” x 11” printed piece, with a maximum weight of 2 oz. Inserts not meeting that criteria are considered “bulk” items, and are subject to additional fees. This includes, but is not limited to, items such as product samples (bottles, bars or packets); non-perishable food items; branded materials; other giveaway items; printed materials that are packaged or of odd shapes and/or sizes; printed materials containing loose sheets and/or disclaimers; printed materials with promotional items attached; magazines, brochures or other multiple-page collateral pieces.

A $500 late fee will be charged for materials received after the deadline.

For a non-paper insert/promotional item, please send three samples of the item for approval. The item received for approval must be identical to the item that will be distributed. The association will review bulk items on a case-by-case basis.

Send to: Valerie Workman | Ascend Integrated Media, 6710 West 121st Street, Suite 100 | Overland Park, KS 66209 | 913-344-1391

*Please include the following information with the insert/promotional item for approval:

Name of Advertiser/Exhibiting Company:

Insert/Promotional Item Title: Planned Insertion Date:

After your inserts are approved, ship them to be received by the materials deadline(s) above. Ascend Integrated Media will supply a shipping label with complete shipping information. The advertiser is asked to complete the supplied shipping label and place it on the outside of each box shipped. Please do not ship the full quantity to Ascend Integrated Media, or you may incur additional costs. The advertiser is responsible for sending the correct number of inserts. If materials are received by the printed deadline, Ascend Integrated Media will attempt to verify quantities received and notify advertisers of shortages. Ascend Integrated Media will not be responsible for shortages due to an incorrect number of inserts received. For Doctor’s/Educator’s Bags and Individual Door/Room Drop opportunities, please submit an additional 3% to 5% overage to allow for potential increase in room blocks.

Please make note of these important advertising policies:

1. Inserts may not include the association’s logo or 2016 AAO-HNSF Annual Meeting & OTO EXPOSM logo.2. Symposia and satellite events must include the following statement: “This event is not part of the official AAO-HNSF 2016 Annual Meeting

& OTO EXPOSM.” 3. If a giveaway is mentioned in the prototype, please also include what the giveaway item is and how the company plans to distribute the items.4. All printed materials must include the following meeting language: “See us at the AAO-HNSF Annual Meeting & OTO EXPOSM booth # XX.”

Ascend Integrated Media LLC • 6710 W. 121st, Suite 100 • Overland Park, KS 66209

10

ASCEND INTEGRATED MEDIA ADVERTISING AGREEMENTSubject to acceptance by Ascend Integrated Media LLC

All advertising subject to AAO-HNSF approval.

AAO-HNSF 2016 ANNUAL MEETING & OTO EXPOSM

Please fill out this form to place an order and TO BE INVOICED according to the Terms below:

Advertiser: Agency (if applicable):

Billing Information: ❏ Agency ❏ Advertiser Contact Name:

Billing Address: City, State, Zip:

Phone: Fax: E-mail:

AAO-HNSF Doctor’s Bag

Size Black-and-white Four-colorPremium optionsBack Cover _____$15,595Inside Front Cover _____$14,850Inside Back Cover _____$14,850Newsstand Sponsorship _____$15,380Front Page Banner Ad _____$15,380Map Premium _____$12,620Belly Band _____$8,485Front Page Ear Ad _____$8,485

Standard optionsFull Page _____$9,350 PI _____$9,760 Junior Page _____$8,2701/2 Page _____$6,895 1/4 Page _____$3,820Products & Services Showcase Ad _____$1,275Products & Services Showcase Ad* _____$725 *Reduced rate with the purchase of a 1/2 page or larger-sized ad

Sign and return to your account manager:Fax: 913-945-1942

Sales Contacts

Katie Bollegar (companies A-L)Account Manager, Medical Media [email protected]

Suzee Dittberner (companies M–Z)Account Manager, Medical Media [email protected]

Please remit payments to:Ascend Integrated Media LLC Attn: AAO-HNSF 2016P.O. Box 870939Kansas City, MO 64187-0939

AAO-HNSF Daily

AAO-HNSF Preview

Sept. 27 Dr. Bag Premium _____$9,545 Sept. 27 Dr. Bag Insert _____$5,750 per insert

Size Four-color Premium optionsBack Cover _____$7,640Inside Front Cover _____$5,835Inside Back Cover _____$5,835

Standard optionsFull Page _____$4,455 Junior Page _____$3,290 1/2 Page _____$2,335

Please write your initials next to selected ad sizes & color. Total Amount: $

Exclusive Tower Ad _____$4,240 Rectangle Ad (each) _____$1,965



Leader Board Ad ROS _____$2,970 Full Banner Ad _____$1,325 Half Banner Ad _____$1,010Content Page Tower Ad ROS _____$2,385

ROS: Run of Site

AAO-HNSF ePreview eBlast

AAO-HNSF eDaily eBlast

AAO-HNSF ePost eBlast

Meeting Daily365 Landing Page**

TO PAY BY CREDIT CARD, please contact your sales representative by phone or e-mail. Credit card payment is quick, easy and secure.

I have read and agree to the terms as set forth on this document.

Authorized Advertiser/Agency Signature & Title PO# (if necessary)

Ascend Integrated Media LLC • 6710 W 121st St., Suite 100 • Overland Park, KS 66209

Terms• Signing this agreement indicates firm space commitment in accordance with the corresponding rate card. A signed

copy of this agreement is binding. • Advertising agency and/or client are liable should one or the other default. Cancellations are nonrefundable.• All rates are net. Payment is due at space deadline. No agency or cash discounts are permitted. A minimum $500 late

fee will be charged for materials received after the materials deadline.• Advertiser agrees that the publisher’s liability (if any), due to omissions or errors in such advertising, shall in no event

exceed the amount of charges for the listing or advertising which was omitted or in which the error occurred; liability shall be discharged by abatement of the charges or an advertising allowance commensurate with the error for the particular listing or advertising in which the omission or error occurred. No adjustments will be made to any free listing or advertisement.

Deadlines

PreviewSpace reservation/payment due: June 20, 2016Materials due: June 28, 2016

DailySpace reservation/payment due: July 25, 2016Materials due: Aug. 1, 2016

Doctor’s Bag PremiumSpace reservation/payment due: July 22, 2016Prototype due: Aug. 8, 2016Materials due: Aug. 5, 2016

Doctor’s Bag InsertSpace reservation/payment due: Aug. 1, 2016Prototype due: Aug. 8, 2016Materials due: Aug. 10, 2016

Newsstand SponsorshipSpace reservation/payment due: July 29, 2016Materials due: Aug. 8, 2016

ePreviewSpace reservation/payment due: June 24, 2016Materials due: July 11, 2016

eDailySpace reservation/payment due: Aug. 12, 2016Materials due: Aug. 26, 2016

ePostSpace reservation/payment due: Aug. 19, 2016Materials due: Sept. 2, 2016

Documents

CONTACTS - AAO-HNSF Bulletin · 18 NOVEMBER 2015 AAO-HNS BULLETIN ENTNET.ORG/BULLETIN BE PART OF THE NEXT AAO–HNSF ANNUAL MEETING & OTO EXPOSM IN SAN DIEGO, CALIFORNIA INSTRUCTION