The New Wave in the Digital Age Is Local

The Tide Has Turned In Digital

•More UGC- User Generated Content hitting SERP.•The Internet is fragmented more than ever with social sites and communities.•Review sites are huge.•Site speed is critical. We have Instant search on Google.•Competitive Analysis online is a must.•Interaction creates a trusted network and networking means everything.•Mobile is white hot and a mobile strategy should be a priority.

The Tide Has Turned In Digital

•Google Caffeine Made Search FASTER….micro-blogging sites helped push this change.

•Universal Search has changed to become Blended Search. The world of images, video, audio, UGC and more have hit search…now they call it Google Places Search.

•Business must make a plan for search…..in most cases they need to employ expertise to handle the changes. They must also monitor their reputations online.

•There are all the distractions in the world for a searcher to go….it’s a new web and if businesses do not keep up with the changes….

What User Generated Content Looks Like Now In the SERP (Search Engine Results Page)

Video Is Powerful

“…on the keywords for which Google offers video results, any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index.”-

Forrester Research

Video Is Powerful

Video Is Powerful

Social Sites and Communities

Social Sites and Communities

Facebook Competes with Gmail

Facebook Competes with Gmail

Why Facebook?

It’s Simple Really,

• If Facebook Business Pages appear on Google (they do).• If Users spend more time on Facebook than anywhere else than on the

web (they do).• If Facebook users can be targeted by their habits and interests (they

can).• If Facebook users can share information with their friends (they can).

Facebook is a Land Grab and It’s Time to Buy In.

Review SitesBusinesses Cannot Ignore Them

Review SitesBusinesses Cannot Ignore Them

Reviews Are In the SERPReviews are a huge shift in Google Places Search

ReviewsGoogle Released Its Own Review Site…HotPot

Site Speed Is Critical

Trusted Network

Mobile

It’s Gonna Rule….time to plan and execute

A few things about mobile:

• Search- Only 3 results in the SERP.• Mobile users are normally instant…they want to take action now not to

research.• They use maps.• They want simple sites.

Local Businesses Need to Be Observant, Aggressive, and Make A Plan of Action

When Interviewing Service Providers Ask Questions…Ask a lot of them…listen to the answers. Do they make sense? Is there research to back up these statements?