PowerPoint Presentation

The New gTLD (generic Top Level Domain) ProgramKrista Papac | LACRALO Webinar | 12 November 20151Why was the New gTLD Program created?New gTLD Program Update/StatisticsWhat is the New gTLD Program?New gTLD Stories1234Agenda | #2Video animado: El punto tiene nuevos amigos!

| #Spanish version of the dot has new friends3What is the New gTLD Program?

Security & StabilityManaged by ICANN = multi-stakeholder inputIntroduction of Internationalized Domain NamesInnovationLargest-ever expansion of the Domain Name System Global Restructuring | #The New gTLD Program is an initiative that enables the introduction of additional generic Top-Level Domain names (both ASCII and Internationalized Domain Names) into the domain name space, expanding gTLDs from 22 to more than 1300 new possibilities.

Internationalized Domain Names (names that include non-ASCII characters) are being added to the Internets infrastructure as generic Top-Level Domains for the first time ever, thus laying the groundwork for a truly global Internet.ASCII characters = 26 letters in the English alphabet, numerical digits 0-9, and some symbols

The New gTLD Program is managed by ICANN, which means it has taken shape through the multi-stakeholder model. Part of the 8 years required to bring the Program to fruition was spent building consensus among different parties with varying interests. Multi-stakeholderism provides a series of checks and balances, which have resulted in the inclusion of many new elements in the New gTLD Program that supports the security and stability of the Internet.4Why was the New gTLD Program created?Transforming the Internet EcosystemMature Domain Name IndustryInternet Economy and GDPEntry into emerging marketsUsing Top-Level Domains in new ways:Brands, Cities, Common Interest GroupsFoster reputation onlineIncrease visibility & revenue potentialCorrelation between cities and their businesses, businesses and their products, and communities and their interests

Choice

Innovation

Competition | #The New gTLD Program is enabling the largest expansion of the Domain Name System, EVER.In the physical world, the lanes of trade between nations have been opened, providing for the easy passage of goods and services. Think of new gTLDs as the digital equivalent the expansion of online real estate will allow businesses and communities to reach out further and connect with new audiences.The goal of the New gTLD Program is to foster competition, innovation and choice in the Domain Name Industry.Competition & Economic PotentialMembers of the Domain Name Industry, such as registries and registrars, will compete for the business of domain name registrants. Competition gives these companies an incentive to control costs and provide the highest level of service, which will foster growth and maturation in the industry.

Internet Economy and GDP: ICANN commissioned a study with the Boston Consulting Group. The resulting report, called Greasing the Wheels of the Internet Economy, indicates that that the difference between countries with low e-Friction and those with high e-Friction can amount to 2.5 Percent of Gross Domestic Product! Brands can reap financial benefit from an open, inclusive Internet.

Innovation

People in developing nations are coming online rapidly. Businesses, cities and interest groups can court these new users by establishing online identities on Internationalized Domain Names, providing a seamless engagement experience for a user who will no longer have to switch back and forth between his or her native language and English.ChoiceInternet users can now select a domain name on a gTLD that reflects their location, product or interest. The expansion of gTLDs from 22 to over 1300 provides for an exponential increase in available Second-Level Domain names, making it easier for new companies to build online identities that align closely with their marketing plans.5New gTLD Program Update/StatisticsNew gTLD Program launched in January 2012, received 1930 complete applications

In March of 2013, first sets of Initial Evaluation results released, with all results released by May of 2014

As of 30 Oct 2015, 780 TLDs have been delegated, with less than 600 still proceeding through the program Totalsas of 30 Oct 2015208 of 233Contention sets resolved780Delegations63IDNs1,207Registry Agreements | #ANNIVERSARYTwo years ago, on October 23rd 2013, the first new gTLDs were delegated through the New gTLD Program. Heres a look at where we are today

METRICSTotals as of 30 October 2015:780 gTLDs delegated63 of all gTLDs delegated are Internationalized Domain Names1,207 registry agreements signed208 contention sets resolved out of 233 existing6New gTLD StoriesOPTIONAL Introduction: While we dont have a formal way of categorizing gTLDs, I want to discuss a few different ways in which theyll be used.

MANDATORY Source Information You MUST say the following prior to delivering these examples, per ICANNs Legal Department:The examples Im going to present are based on information pulled from new gTLD applications, applicant and/or registry websites, applicant videos and other sources.

7BUSINESSIncrease visibility, deepen brand recognition and build trust amongst consumersGROUP/COMMUNITYEngage and mobilize Internet users around common interests, causes and hobbiesREGIONAllow citizens and businesses to construct online identities based on geographic locationINTERNATIONALIZEDDOMAIN NAMEEnable Internet users around the world to navigate online entirely in their native language | #BUSINESSES

Businesses have the opportunity to increase visibility, deepen brand recognition and build trust amongst consumers online. Weve seen a strong response from brands. BMW, Apple, Delta Airlines and many others companies have applied for their namesake TLD. Additionally, many of these new TLDs are businesses themselves the expansion of the Internet is creating new jobs in new companies.

COMMUNITIES & GROUPS

You can expect to see charities, social enterprises, companies and institutions come together online in an effort to better global society by engaging communities, increasing advocacy and building trust in missions that support social good. Examples include .WIKI, .CATHOLIC and .HIV.

REGIONS

Geographical regions, especially cities, have also applied for new gTLDs. .BERLIN, .NYC, .TOKYO and .LONDON were among the first regional gTLDs to be delegated into the Internet.

INTERNATIONALIZED DOMAIN NAMES (IDNs)

Until a few years ago, non-Latin characters were not permitted in the Internets root zone. Part of what makes the New gTLD Program so important to the evolution of the Internet is that its facilitating, for the first time, the introduction of generic Top-Level Domains in non-Latin scripts such as Chinese, Arabic, Russian and Devanagari. These are known as Internationalized Domain Names. What this means is that Internet users around the world will now be able to navigate the web entirely in their native languages. Examples include the Japanese word that translates to everyone in English, the Chinese word for mobile, and .SHABAKAH

8New gTLDs in LACBrazilMexicoUruguay.BOM.BRADESCO.FINAL.GLOBO.IPIRANGA.ITAU.LTDA.RIO.UOL.BAR.REST.HOTELES.LATThere were 24 applications from Latin America and the Caribbean (LAC)Below is the list of delegated gTLDs in the LAC region: | #9{BUSINESS}Increase visibility, deepen brand recognition and build trust amongst consumers | #BUSINESSES

Businesses have the opportunity to increase visibility, deepen brand recognition and build trust amongst consumers online. Weve seen a strong response from brands. BMW, Apple, Delta Airlines and many others companies have applied for their namesake TLD. Additionally, many of these new TLDs are businesses themselves the expansion of the Internet is creating new jobs in new companies.10.REST (Mexico) was introduced into the Internet on 9 April 2014

ObjectivesProvide a new online space for restaurants and the restaurant universeOffer the simplest and shortest means of delineating and locating restaurant websites onlineAbout Dot REST

Mexico

Punto 2012 is a Mexico City-based domain company that services Generic Top Level Domains (gTLDs) .rest and .bar, geared for the restaurant, bar, and caf industry. The entrepreneurial team consists of experts in the domain industry as well as the food and beverage industry dedicated to revolutionizing the Internet so that businesses can own their identity and be found by their customers.

.REST, a domain that uses the abbreviation of restaurant in almost 30 languages and more than 50 countries. It will allow restaurant domain names to become shorter as well as easier to remember and identify. Online ordering, reservation systems and promotions will all be more accessible to restaurants through this string.11{GROUP}Engage and mobilize Internet users around common interests, causes and hobbiesGroups and Communities | #GROUPS & COMMUNITIES

You can expect to see charities, social enterprises, companies and institutions come together online in an effort to better global society by engaging communities, increasing advocacy and building trust in missions that support social good.

12.WIKI was introduced into the Internet on 3 March 2014

ObjectivesDrive public attention and participation to innovative open source initiativesEnable hobbyists and fans to build stronger community projects by starting with a memorable name | #About Dot WIKI

.WIKI is part of a massive expansion to make the Internet more representative of the many different types of projects and passions that it enables. The .WIKI TLD will allow anyone, from individuals to fan clubs to corporations, to host their content on a naturally convenient extension. Internal wikis no longer have to be hidden within a larger corporate site; hobbyists and fans can build stronger community projects by starting with a memorable name; and innovative open source initiatives can get greater public attention and participation. 13{REGION}Allow citizens and businesses to construct online identities based on geographic location | #REGIONS

Geographical regions, especially cities, have applied for new gTLDs. .BERLIN, .NYC, .TOKYO and .LONDON were among the first regional gTLDs to be delegated into the Internet.14.RIO (Brazil) was introduced into the Internet in May 2014

ObjectivesBe a Rio citys patrimony and its digital identity on the internet.Increase the sense of community and promote Rio across the globe. | #About Dot RIO

Rio is the nickname given to Rio de Janeiro..RIO is a geographic name under the city Government management and used as its digital identity.15{INTERNATIONAL}Enable Internet users around the world to navigate online entirely in their native languageInternationalized Domain Name (IDN) | #INTERNATIONALIZED DOMAIN NAMES (IDNs)

Until a few years ago, non-Latin characters were not permitted in the Internets root zone. Part of what makes the New gTLD Program so important to the evolution of the Internet is that its facilitating, for the first time, the introduction of generic Top-Level Domains in non-Latin scripts such as Chinese, Arabic, Russian and Devanagari. These are known as Internationalized Domain Names. What this means is that Internet users around the world will now be able to navigate the web entirely in their native languages. 16 Web/Network was introduced into the Internet on 31 January 2014

ObjectivesCreate an Internet that facilitates end-to-end communication in Arabic and gives a home to this important languageAllow Arabic speakers to directly navigate the Internet instead of relying on search engines. | #About Dot SHABAKA (SHAH-bah-kah)

Shabaka (SHAH-bah-kah) is instantly recognized by all Arabic speakers as the generic term for the Internet, given there is no direct translation.

.SHABAKA is not only the first Arabic generic Top-Level Domain, it was one of the first new gTLDs delegated, and it was the first new gTLD to house a live, resolving Second-Level Domain name.

DotShabaka plans to cater to the increasing number of Arabic speakers online by creating an Internet experience that facilitates end-to-end communication in Arabic, and gives an online home to this important language. Arabic-language content has existed online, but users had to understand English well enough to navigate to and from websites within the browser. That changed with the introduction of .Shabaka. 17Reach us atEmail: engagement@icann.orgWebsite: icann.org

Thank You and Questionsgplus.to/icannweibo.com/ICANNorgflickr.com/photos/icannslideshare.net/icannpresentationstwitter.com/icannfacebook.com/icannorglinkedin.com/company/icannyoutube.com/user/icannnewsEngage with ICANN

| #18