A new gTLD for all latinos

Agenda

1. Introduction– What is .LAT

2. Namespace Expansion– The new gTLD Program

– The .LAT new gTLD

2. .LAT Launch– Sunrise (Rights Protection)

– Landrush (Open Registration)

3. Launch Phases– Launch Schedule

INTRODUCTION

.LAT a new gTLD for the latinos

• -.- - is a new initiative to offer latinoorganizations and individuals around the world the opportunity to obtain Internet Presence with Latin Identity

• High recognition label

• High differentiation from the rest of the Internet

• Promotes Latin Pride

The .LAT new gTLD

• The .LAT new gTLD helps to identify persons, organizations, causes and latino projects on the Internet, offering Internet Presence with Latin Identity• High Recognition Label

• High availability of names

• For businesses that have a special interest in the latin community as a market• Offers the possibility of direct communication and

engagement with that community

Latinos in USA

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A project for latinos from latinos• Joint collaboration of eCOM-LAC and

NIC México• eCOM-LAC is Latin American and Caribbean

Federation for Internet and Electronic Commerce, based in Uruguay

• NIC México (.MX manager) is the technical and commercial operator, providing all kinds of services for the operation of the gTLD .LAT

• 100% latin project

• .LAT has become a corporate sponsor of the Hispanic Chamber of E-Commerce

NAMESPACEEXPANSION

ICANN - Namespace Expansion

ICANN

• International Organization in charge of Internet Domain Names management

• Makes the rules of the game

Internet Corporation for Assigned Names and Numbers

Since 2005, the Internet Community is getting ready to expand the number of internet domains (Top Level Domains, like .COM, .NET)ICANN coordinates the works on policy development and coordinating the different stakeholders to make sure the process covers all aspects of the internet ecosystem

Namespace expansion2005

• ICANN Starts new gTLDs project

2007

• eCOM-LAC and NIC Mexico sign an agreement for .LAT

2011

• ICANN approves the new gTLD program

2012

• ICANN accepts new gTLD proposals (.LAT)

2013

• ICANN approves .LAT creation

New gTLDs Program

Types of Applications

.BRAND Applications

.LAT LAUNCH

Launch of a new gTLD

ICANN’s main objective is to maintain stability, security and integrity of the Internet

• New gTLD applicants went through an accreditation process with exhaustive technical revision

Furthermore:

• Intellectual Property and Rights Protection have always been one of ICANNs main concerns.

• For new gTLDs is mandatory to implement Rights Protection Mechanisms

Phases of the Launch of a new gTLD

Generally the launch includes three phases

• Sunrise• Rights Protection Mechanisms

• Exclusive for trademark holders.

• Landrush• All domains available to general public

• Special pricing for premium or very attractive domains

• General availability• All domains available at the regular price

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.LAT LAUNCHSUNRISE – RIGHTSPROTECTION

Sunrise - Rights Protection in .LAT

Preferential Registration

• Sunrise Launch• Runs for 60 days

• Focused on Trademark Holders

• Requires mark or brand validation

• They can register the domain names that matches their brands

• At the end al requests are reviewed and assigned. Collisions go to an auction to break ties.

Dispute Processes

• URS (Uniform Rapid Suspension System)• Against flagrant rights violations

• Remedy is domain suspension

• UDRP (Uniform Dispute Resolution Policy)• Against Registered Trademark violations

• Remedy is domain transfer

Mark or Brand ValidationIs performed by the Trademark-Clearinghouse

• Is the official validation entity designated byICANN.

• It is a Centralized Database

• Its use is mandatory for all new internet domains

• It is operated by Deloitte and IBM

• A single registration in the TMCH allows brandsand trademark to participate in the Sunrise of allnew gTLDs.

• Savings in time and money

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TMCH Registration

The TMCH accepts and verifies various mark types

• Registered Trademarks

• Trademarks protected by a Statute or Treaty

• Court validated trademarks

• Other brands protected by Intellectual Property Rights

Registration takes 1 - 2 weeks.

• The TMCH verifies mark registration

• The holder most provide a Proof of Use (a screenshot of a website will suffice)

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What do you receive

• Trademark holders obtain an electroniccertificate that will contain its verified markinformation or “Signed Mark Data” (SMD)

• With the SMD trademark holders can takepart of the preferential registration or Sunriseof all new internet domains (gTLDs)

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Sunrise Registration in .LAT

• To participate in the Sunrise of .LAT:

• Register your brand to the Trademark –Clearinghouse to obtain your SMD

• Register your domain names through any of the .LAT Accredited Registrars.

• For more information you can visit:

• http://nic.lat/en/proceso-lanzamiento.html

• http://nic.lat/en/listado-registrars.html

.LAT LAUNCHLANDRUSH – OPEN REGISTRATION

Open Registration – .LAT Landrush

• All domain names will be available

• No Premium Reserve List

• Will use a Descending Price Scheme so the value of domain names is defined by the market

• First-Come First-Served

• Anyone willing to invest in a good domain name will be able to register it since day 1 of the landrush

• Complements the rights protection phase

• Trademark holders can try to register domain names relatedwith their brands or business that were not eligible for Sunrise registration

• Generic words like “sports”, “cars”, “casino”

Open Registration – Landrush .LATComportamiento esperado de Precios/Demanda

1-Sep

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Precio Probable Demanda Esperada

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Reverse (Dutch) AuctionPrice LevelDemand

.LAT LAUNCHGENERAL AVAILABILITY

General Availability

Once Landrush is finished starts regular operation for .LAT

• All available domain names can be registeredat the standard fee

• Registration follows First-Come First-servedapproach

.LAT LAUNCH SCHEDULE

Launch Schedule

Phase Start End Days

Sunrise 16-Feb-15 16-Apr-15 60

Quiet Period 17-Apr-15 11-May-15 25

Landrush 12-May-15 31-Jul-15 81

General Availability 1-Aug-15

Follow .LAT

http://www.nic.lat

http://blog.dotlat.info

Twitter: @todoslat

Facebook: /todoslat

Thank you!