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The New Enterprise Forum
Vol. XXVIII, No. 4 • April 2013 www.NewEnterpriseForum.org
The Entrepreneur’s Link to Resources
NEF Stakeholder Members
Crowdfunding Lessons for Entrepreneurs
As Ethan Mollick, a Kauffman Dissertation Fellow at U-Penn’s Wharton School puts it, “Crowdfunding has received...relatively little notice from academics, even though it touches on many topics of importance to scholars of entrepreneurship.” His 2012 paper, “The Dynamics of Crowdfunding: Determinants of Success and Failure” examined nearly 47,000 projects on Kick-starter that raised combined revenues of $198 million.
Data analysis showed several factors in-fluence a project’s success: size of the founder’s social network, high-quality pitches that use a video, strong geographic tie-in, shorter (30-day) duration, being highlighted on the Kickstarter website, and large number of creative individuals in the city where the project is based. Find the full story at http://www.growthology.org/growthology/2013/03/lessons-for-entrepre-neurs-from-crowdfunding.html
See April Program, Page 2
GLEQ NewsAsk-the-Investors
Thursday, April 11, 5-7 p.m.Maker Works, 3765 Plaza Dr., Ann Arbor
A panel of venture capital and angel inves-tors field questions and provide sugges-tions to help entrepreneurs build a better business. This is an informal event for entrepreneurs to meet investors and get
their individual questions answered.http://gleq.net/gleq/events.aspx
See GLEQ, Page 2
April programUse of Social Media in New Ventures
How does a “like” become a “lead”? Find out how social media fits in the general marketing mix of new ventures, and how a company can accurately measure (and improve) ROI with the new digital marketing and networking methods.
PanelistsLinda Girard Co-Founder/President of Pure VisibilityLinda is responsible for leading the aggressive
growth and business direction of the company. Her experi-ence in Internet marketing includes more than a decade’s work in aligning client goals with search marketing strate-gies that deliver meaningful,
measurable results. She is a frequent speaker, author and widely recognized expert on In-ternet marketing. She has given keynotes at Eastern Michigan University and has spoken at the Search Engine Strategies Conference in Chicago. In January, 2012, she co-founded the SEMPO Michigan chapter for search engine marketing professionals.
Sean Hickey COO, PWB Marketing CommunicationsSean has extensive experience in marketing, ad-vertising, and sales, and is skilled at defining and building brands that sell, Throughout his career he has been involved in a variety of aspects of demand generation – whether developing creative strategies or deploying systems for met-rics. His passion is for truly integrated brands that recognize and leverage the full spectrum of
Support our stakeholder companies! They are working actively to enhance the entrepreneurial community in southeast Michigan!
Linda Girard
April 2013 2
Board of Directors
Become a Member • Stakeholder $500 • Corporate $275 • Individual $100 • Student $25 For details of category benefits
and payment of membership fees, visit www.NewEnterpriseForum.org
Join Our Program Committee*
All are welcome!8 a.m., A2Y Regional Chamber
115 W. Huron, Third Floor, Ann Arbor, MIAddress questions about Program Com-
mittee or becoming a Showcase Presenter to Committee Chair Stew Nelson,
*Our next Program Committee meeting is Thursday,
April 25, 2013.
© 2013 New Enterprise Forumwww.NewEnterpriseForum.org
April Program, Continued from Page 1
Gerry Roston, PresidentPair of Docs Consulting, 734/516-6715, [email protected]
William McPherson, Vice PresidentMcPherson Commercial Capital, LLC734/[email protected]
Stewart Nelson, VP Programs/Program ChairKapnick Insurance, 734/ 994-9099 [email protected]
Joan Hutchinson, SecretaryWrite on…, 734/[email protected], writeonA2.com
Gary Hessenaur, TreasurerHessenaur & Assoc., CPA, PC810/231-2050 or 734/663-9306 [email protected]
Steve Field, Membership ChairTrenton Corporation734/424-3634 [email protected]
Francis Glorie, Publicity ChairGlorie Associates734/846-0407, [email protected]
Melissa Wong AagesenCetare Ventures734/929-4396, [email protected]
Shannon BeemanThe Whole Brain Group 734/919-0431, cell 734/323-0539 [email protected]
Lauren BigelowGrowth Capital Network734/ 678-5161 cell, [email protected]
Ian Charles Boleyn Advisory Group Inc. 734/437-0724, [email protected]
Diane DuranceGreat Lakes Entrepreneur’s Quest734/255-3183, [email protected]
Helen EwingThe Ewing Group, 810/[email protected]
Adrian FortinoShepherd Intelligent Systems734/ 212-1098, [email protected]
Denise GravesMichigan Economic Development Corporation517/335-9931, cell 517/[email protected]
Lee GormanBarton Consulting Services, 734/[email protected]
George C. LevyGDI Infotech, Inc. (retired, but active)734/657-6464, [email protected]
Bill MayerAnn Arbor SPARK734/821-0072, [email protected]
Alain PietteMI-SBTDC248/931-3886, [email protected]
Claudia RastButzel Long734/213-3431, [email protected]
Ray WatersDetroit Development Fund313/[email protected]
2013 Livingston Regional Job FairApril 17; 11:00 a.m. - 3:00 p.m.
Crystal Gardens Banquet Center 5768 E. Grand River Ave., Howell
Sponsored by Automation Alley. Visit www.lcmw.org, for details.
Michigan Celebrates Small BusinessThursday, May 2, 4:30-9:30 p.m.
The Lansing Center 333 E. Michigan Ave., Lansing
Gala evening event features Michigan’s 50 Companies to Watch awards.
More than 1,000 entrepreneurs, small business owners, community leaders,
small business supporters, universities, community colleges and investor groups
are expected to attend this year. Presented by MI-SBTDC, SBAM,
and the Edward Lowe Foundation. http://www.michigancelebrates.biz/event/
Michigan Growth Capital SymposiumTues. and Wed., May 21 and 22
Marriott Resort, Ypsilanti Celebrating its 32nd anniversary
Keynote presentations, 32 pre-qualified Midwest companies seeking up to $20M,
Five panels of experts from the US venture and entrepreneurial communities
and 2 days of high-level networking.http://www.michigangcs.com/register/
registration.asp
GLEQ, Continued from Page 1
available communication channels. Sean also provides strategic and day-to-day guidance in all aspects of PWB operations.
Jessica Soulliere Communications Officer at Community Foundation for Southeast MichiganEight-plus years of com-munications work has cultivated Jessica’s expertise in digital marketing and com-munications strategy. From developing and managing the University of Michigan Health System’s social media enterprise, to creating and managing the Com-munity Foundation for Southeast Michigan’s new venture, Mode Shift, Jessica melds brand vision with results.
ModeratorDavid C. Bloom Venture Catalyst, FactotemDavid is a serial entrepreneur in software/mobile/SAAS, consumer electronics, big data/analytics, and life science/medical devices. He mentors startups on customer
development, commercialization, revenue generation, and networking. In 1995, David co-founded the Factotem Constellation, a group of business acceleration professionals who engage with entrepreneurs and investors on product development, business development, and due diligence projects. David chairs the Ann Arbor Marketing Roundtable and the Annual Collaboration for Entrepreneurship Consultants Corridor. He is also a Director of the a2geeks charitable foundation.
Showcase PresentationShowcase Presenter this month is Avegant (Edward Tang, CEO), a projection display technology company that is creating a product to provide immersive gaming experiences for the console and gaming market on the go. The RealVision Display (RVD) uses a cost-effective, proprietary technology to provide head-mounted display (HMD) users with a high definition 3D visual experience similar to native sight for significant improvements over other HMD technologies.
As always, we will have great hors d’oeuvres and networking before and after the program. Please plan to join us: Thursday, April 18 at Holiday Inn North Campus, 3600 Plymouth Road at US 23, Ann Arbor. See you then!
Jessica Soulliere
David C. Bloom
3 April 2013
Featured Speakers“Funding Until Investable”
Gregg Hammerman, LarkyGregg is a serial entrepreneur whose previous ventures include: TechStreet, a website providing tech professionals with e-access to industrial codes and standards (acquired by Thomson Reuters); an early-stage electronic medical records company that he helped grow to a national presence; and most recently, the co-founding of Larky, a developer of mobile apps that help consumers maximize discounts
available to them through membership organizations, loyalty programs, and coupons from local businesses.
Maria LaLonde, BizdomMaria is a serial entrepreneur who founded busi-nesses in the recruiting, automotive, and real estate industries. Her role at Bizdom, a start-up accelerator with offices in Detroit and Cleveland, is to raise awareness about Bizdom in the community and to vet candidates. She also advocates for the startup community, mentors, and connects entrepreneurs to available resources. She started her career with Enterprise Rent-A-Car, where she oversaw the recruiting process and managed 35 branch offices.
John Swiatek, CEO, Coliant Corp.An electrical engineer and a motorcycle enthusiast, John recognized the need for a system to power elec-tronics on open-cabin vehicles, and founded Coliant Corp. to commercialize the Powerlet products he de-veloped in his basement. The award-winning products are now sold in 67 countries. Today, the firm designs, markets, licenses, and sells innovative products for open-cabin vehicles in the powersports industry, as well as for industrial and military use.
Adrian Fortino, VP, First Step FundAdrian’s entrepreneurial experience includes launch-ing three technology start-ups: Shepherd Intelligent Systems, SideCar, and FlockTAG, where he developed the business models, raised over $3 million from angels and VCs, and led product development and launches in national markets. At First Step Fund, a seed- and early-stage investment fund, he is responsible for all aspects of investments with an emphasis on high tech and clean tech startups.
The New Enterprise Forum reviews business plans to determine the readiness of entrepreneurial ventures for presentation to the group. No independent investigation of claims or representation is made. Applicable securities laws place certain limitations on the manner in which an offer to sell securities may be made and on solicitations and advertisements to sell securities. Failure to comply could result in the loss of the private offering exemption. The New Enterprise Forum can assume no responsibility for the form or content thereof.
L A S T M E E T I N G H I G H L I G H T S
Showcase PresentationAdAdaptedPresenter, Molly McFarland
The Company provides a scalable model for serving highly inte-grated ads in mobile apps and games by giving publishers the tools they need to create and register customized, dynamic ad spots that fit the content of their game or app. They are able to auto-create and serve ads from matching advertisers into each unique placement based on ad spot properties. Their software development kit (SDK) makes it easy for developers to place revolving properties within their applications that can be swapped out for brand assets stored in the Company’s ad server. The firm also handles the details of managing brand assets and logos, serving ads based on size or cost of the display space, and target demographics of the app or game for publishers.
The initial business model is a Cost Per 1,000 impressions charge to advertisers and AdAdapted has validated a rate range in the targeted market. Fifty percent of revenue goes to the game/app developers. Ad agencies in Boulder, Chicago, and Detroit with whom the firm currently has strong relationships are the initial target. They will sign on developers who have games and applications that reach Mobile Moms (25-44 demographic) and Millennials (13-18 demographic). AdAdapted is seeking $250K to hire additional sales people and a developer to support anticipated campaigns. To learn more, visit http://adadapted.com/index.html.
March Meeting Sponsor: Thank You!
Gregg Hammerman
Maria LaLonde
Adrian Fortino
John Swiatek
Open Forum
EntrepreneursSIPBOX, LLC; Lon Cooke (734/ 222-0666; [email protected])The Company manufactures and licenses other companies to manu-facture SIPBOX’s Energy efficient mobile structures that withstand harsh climates, heavy winds and can be transported through inter-modal or other transportation systems. Seeking help in obtaining capital to reach the next stage of development.
Intelify Inc.; Prateek Bhatnayar (519/995-1321, [email protected]) The Company is commercializing an e-learning system that extracts key concepts and presents them in a visual manner, making learning easier for many people. Seeking capital and advice.
Help WantedAdvaita; Andrew Olson (734/922-0110; [email protected])A bioinformatics Company that provides software tools for research-ers interested in pathway analysis. Their advanced Pathway Guide assists researchers in gene-expression experiments. Seeking Java developers.
Thank You to Our Panel
N E X T M E E T I N G : T h u r s d a y , A p r i l 1 8 , 2 0 1 3
“Use of Socia l Media in New Ventures”
New Enterprise Forum115 W. Huron at Main, 3rd FloorAnn Arbor, MI 48104April 2013
Inside:
• April Program: “Use of Social Media in New Ventures” Showcase Presentation by Avegant (Edward Tang, CEO) • Crowdfunding Success Factors
• GLEQ News
• Last Meeting Highlights
• Get Involved in NEF! Thank You to Our Program Partners...
www.gleq.org www.a2ychamber.org
Showcase PresenterPresenter, Avegant
Edward Tang, CEO
The Company is commercializing projection display technology
that provides an immersive gaming experience for the console and gaming
market on the go.
Featured SpeakersPanelists
Linda Girard, Pure Visibility
Sean Hickey, PWB Marketing Communications
Jessica Soulliere, Community Foundation for Southeast Michigan
ModeratorDavid C. Bloom
Venture Catalyst, Factotem
Open ForumBrief turn at the mic
to introduce your business, marketingstrategy, and present resource needs.
Meeting SponsorNew Stakeholder
Cendrowski Corporate Advisors
Holiday Inn North Campus • 3600 Plymouth Road at US-23 • Ann Arbor, MIRegistration and networking begin at 5:00 p.m., program at 5:45 p.m.
Non-members $20 at the door, students $5
