Name of Business

Slogan

Entrepreneur’s name

title

Business Profile

My Business Idea…

Describe your business idea clearly – what do you sell or what service do you provide?

Describe what type of business you will run – service, retail, manufacturing

Product Features & BenefitsBe specific in identifying the benefits to your

customers for the features you identify.

Features of your product/service:

Benefits to your customers:

Stage of DevelopmentUse this slide only if it applies to your business.

Delete it if it does not.

Production/Manufacturing

Production process, internally produced, purchased from others.

Explain/describe the facilities needed to run your business

Business Operations/Ownership

Identify the ownership structure of your business along with an explanation as to why this is the best option for you and your business.

Management Team

Describe why you are qualified to run this company – highlight any experience you have working in this business area.

Management Team

Describe the people you have that will be

part of your management team

(If you are in this business by yourself, you should still include those people who will be you mentors and advisers.

Marketing PlanINDUSTRY PROFILE

Location and Facilities

Current Market

Marketing PlanINDUSTRY PROFILE

Industry Trends

Seasonality Factors

Distribution

Marketing Research/Competition Profile

Competition – Who are your competitors?

Describe your competitive Advantages?

Explain the important aspects of your competitive matrix chart to compare your business to your competition.

**DUPLICATE THIS SLIDE IF YOU NEED MORE SPACE.

Marketing Plan: Customer Profile

Describe your target market; (your intended customer)

**Use the information from your Target Clientele Worksheet

**Include any and all information that helps you to understand who your customer is and how often your customer will buy/use your product/service.

Marketing Plan: Pricing Profile

Describe your pricing strategy; will price be something you focus on with your customers or will it be your quality…or both?

How will your pricing compare to that of your primary competitors? Will you be above them, below them, or in line with them?

If you have specific prices to highlight, put them on the next slide.

Marketing Plan – Price & Place

The price of my product/service is…

Customers will purchase my product…

(Describe how you plan to sell your product/service to customers. Where will you sell your product?)

If you have created a pricing sheet, you may include it on this or an additional slide as well.

Marketing Plan – PromotionPromotion

Advertising – How will you advertise?

Publicity – How will you get free publicity?

In this section, please describe all the ways you would promote your business: be specific in regards to specific media types for advertising, and any social media you would use.

(Duplicate this slide as needed for additional space.)

Giving BackHow will your business give back to the

community or support a cause that you believe in?

(Think about ways you business could be socially responsible and describe that here)

FINANCIAL PLAN

• Start-up Costs

• Capital Requirements: (describe if this will be debt capital or equity capital)

• Include how long it will take you to pay back your loans, OR how much equity you are giving up.

Start-up Costs

LIST ITEMS (INDIVIDUAL IF THERE ARE ONLY A FEW- & CATEGORIES IF THERE ARE MANY; appliances, fixtures, furniture, etc.)

*Duplicate this slide as needed*

Item 1 Price

Item 2 Price

Item 3 Price

Total Start-up Costs = $

Financing Strategyfor Total Start-up Investment

Source Amount

Personal Savings $

Relatives/Friends $

Loan $

Investor $

TOTAL: = $

SalesWhat do you see as the dollar amount for an

“average” sale in your business?

Use this figure in conjunction with the “average” number of sales you expect to have in a day to determine your “average daily sales in $.

Then use this number to help you determine your monthly sales.

Income Statement(monthly)

Total Sales $

COGS (Cost of Goods Sold) - $

Gross Profit = $=Total Sales – COGS

Operating Expenses - $

Net Profit = $=Gross Profit – Operating Costs

Income Statement (6-month)

Total Sales $

COGS (Cost of Goods Sold) -$

Gross Profit =$ =Total Sales – COGS

Operating Expenses -$

Net Profit =$ =Gross Profit –

Operating Costs

Cash Flow Projection Cash Flow Projection (6-month)(6-month)

Beginning Balance - Financing $

Start-up Costs - $

Cash from Operations + $ (Net Profit)

Ending Cash Balance = $

Overall SummaryEnter your mission statement or slogan (if

applicable)

Enter why you believe this is a viable business concept – uniqueness of your product or service, lack of competition, profit potential…

Thank you for your consideration of (Your Company Name)